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953K
impressions
129M
likes
5.36M
comments
77.6K
posts
710
engagement
5.82%
emv
$4.02M
Average per post
182K
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8.81M
352K
1.73K
4mo ago
mustdonyc
Some New York (and motherhood) stories never leave you.
In 1996, a stray cat later named Scarlett was living with her kittens inside an abandoned garage in Brooklyn when a fire broke out. As firefighters arrived and flames spread, Scarlett ran back into the burning building again and again, carrying each kitten out one by one.
By the time she was done, her eyes were burned shut, her ears and paws badly injured, and most of her fur singed away. Witnesses said she touched each kitten with her nose to make sure they were safe before collapsing unconscious.
Scarlett and her kittens were rushed to North Shore Animal League, where they were treated and eventually adopted. Her story spread around the world, inspiring thousands of letters and leading to the creation of the Scarlett Award for Animal Heroism.
Scarlett spent the rest of her life in Brooklyn and passed away in 2008, but her story is still one of the bravest New York has ever told.
Follow @bantrparents and @mustdonyc for the stories that make this city what it is.
Media via North Shore Animal League
#bantrparents #mustdonyc #nycstories #cats #amazinganimals
7.54M
302K
990
5mo ago
mustdonyc
NYC really humbled Joe Jonas this week 😂
A fan posted a viral TikTok showing him spending seven full minutes trying to parallel park in the city, and Joe jumped into the comments with the perfect line: “And I saw you watch and not help once.”
He later posted his own video joking about how the city has been treating him since, and honestly… anyone who has ever parallel parked in Manhattan deserves emotional support and a tax credit.
Follow @readbantr for more of what the world is talking about.
Media via neha.nas on TikTok/Joe Jonas/Shutterstock
#readbantr #viral #nyc #joejonas
5.48M
219K
6.09K
6mo ago
mustdonyc
It’s not every day the richest people in America unite over a common cause, but this time, it’s fear.
Leaked data shows 26 billionaires have spent $22 million backing candidates opposing Zohran Mamdani, the socialist frontrunner for New York City mayor.
Donors include Bloomberg, Ackman, Gebbia, Lauder, Diller, and more, all pouring millions into groups like Fix the City to keep him out of office.
Mamdani’s platform? Rent freezes, free buses, and higher taxes on the ultra-wealthy.
His warning? “Billionaires are right to see us as an existential threat.”
In a city built by workers and run by money, this race is shaping up to test who really runs New York.
Follow @culturecutbusiness for exclusive original content, giveaways, and more of the good stuff you just saw.
Media via Shutterstock/Forbes
#culturecutbusiness #nycmayor #mustdonyc #zohranmamdani
4.78M
278K
1.67K
5mo ago
mustdonyc
The @rockefellercenter tree is officially lit for the 2025 Christmas holiday season!
This year’s tree is an 11-ton Norway Spruce that comes from the Russ family in East Greenbush, New York. At nearly 75 years old and 75 feet tall, it has been chosen for the 93rd annual tree lighting and is decorated with 50,000 LED bulbs, and a 900-pound @swarovski star designed by architect Daniel Libeskind featuring 3,000,000 crystals made with shatterproof glass covering 70 spikes. The tree will eventually be donated and used as lumber to build homes by @habitatforhumanity when it gets removed in January.
Entertainment icon @reba hosted ‘Christmas in Rockefeller Center’ with a special appearance by @nbc ‘s ‘TODAY’ anchors @savannahguthrie , @craigmelvinnbc and @alroker from 8pm – 10pm. @mariolopez , @natalienews and @davidushery4ny hosted the regional hour of the special from 7pm – 8pm.
Performances included the following artists:
- @marcanthony
- @hallebailey
- @michaelbuble
- @kchenoweth
- @laufey
- @newedition
- @bradpaisley
- @carlypearce
- @gwenstefani
- @radiocitymusichall @therockettes
#rockefellercenter #rockefellerchristmastree #christmas2025
2.85M
114K
350
8mo ago
mustdonyc
Aladdin, Wicked, MJ, The Lion King and more are turning Times Square into one giant stage.
🎭 On Sunday, September 7, over 20 Broadway shows are coming together for a free concert in Duffy Square to celebrate NYC’s 400th birthday. It’s part of the citywide “Founded By NYC” festival and kicks off Broadway Week’s 2-for-1 ticket deals too.
📍 No tickets, no RSVP, just show up and enjoy one of the most iconic live events of the year.
Follow @mustdonyc for more of NYC’s coolest moments, events, and free stuff.
Media via Shutterstock
#mustdonyc
2.80M
112K
1.63K
4mo ago
mustdonyc
From 8am to 8pm on Sunday, Zohran Mamdani sat down one-on-one with New Yorkers at the Museum of the Moving Image in Astoria, listening to their dreams, their worries, and the changes they want to see across the city.
Media via Zohran Mamdani Instagram
#readbantr #mustdonyc #newyork #mamdani
2.43M
145K
958
8mo ago
mustdonyc
“Final Stretch”
•
A quick video capturing the finishing touches to the exterior and lobby of 270 Park Avenue, aka the @jpmorganchase Tower designed by @fosterandpartners @officialnormanfoster in Midtown East, Manhattan. Crews hope to open the plaza space before the end of the month 🏗️
•
#parkavenue #parkave #fosterandpartners #normanfoster #jpmorgan #jpmorganchase #tallbuildings #steelconstruction #officebuilding #midtownmanhattan #midtowneast #what_i_saw_in_nyc #picturesofnewyork #nycphoto #archdaily #architecturehunter #architizer #designboom #dezeen #adorama #nycdotgram #newyork_instagram #instagramnyc
2.30M
91.8K
761
8mo ago
mustdonyc
A half-marathon powered by croissants? Only in New York. 🥐✨
The NYC Bakery Run debuts Sept 21, with 100 lucky runners weaving through 8 top bakeries across the city, from La Cabra to L’Appartement 4F, and snagging a free pastry at every stop.
Here’s what to know:
✅ Lottery sign-ups close Sept 10 (winners notified Sept 12)
✅ 13.1 miles of running + free carbs
✅ No prize for winning… other than bragging rights and a sugar rush
Would you run for pastries or just walk the crawl? 👟🍩
Media via Shutterstock
#mustdonyc #nycbakeryrun
2.25M
90.1K
490
5mo ago
mustdonyc
Which of these Knicks logos could replace the real thing? 🤔
Back in 1991, designer Michael Doret explored dozens of wild concepts, Empire State Building silhouettes, subway-token monograms, hand-drawn lettering experiments, all before the league landed on the cleaned-up version that debuted in 1992 and still defines the team today.
Some of these early sketches feel straight out of a different NBA timeline.
Follow @bantrmen for stories worth sharing.
Media via Michael Doret/Knicks/Spike Lee
#bantrmen #mustdonyc #knicks
1.84M
73.6K
177
2mo ago
mustdonyc
A beloved Broadway musical is coming back to New York.
In the Heights will return to NYC this fall as the New York City Center Gala Presentation, launching the theater’s 2026–2027 season.
The Tony-winning musical by Lin-Manuel Miranda and Quiara Alegría Hudes will run October 28 through November 8 for a limited two-week engagement.
Originally premiering on Broadway in 2008, the show helped launch Miranda’s career before he went on to create Hamilton.
Casting for the production will be announced later.
By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio.
Media via Shutterstock
#mustdonyc #nyctheater #linmanuelmiranda #intheheightsnyc
1.81M
72.2K
233
5mo ago
mustdonyc
Fifth Avenue is going fully car-free again this holiday season… ut only for one Sunday.
On December 14 from noon to 6pm, the stretch between 47th and 57th Streets turns into a holiday-only playground with lights, music, food, and big-name brand activations.
It’s the only day you can wander the city’s most iconic shopping avenue without a single car in sight, so mark it now.
Follow @mustdonyc for everything happening across the city this season.
Media via Shutterstock
#mustdonyc #nycholidays #nycfifthavenue
1.69M
67.6K
1.53K
6mo ago
mustdonyc
It’s official: A League of Their Own just went pro ⚾
️
The Women’s Professional Baseball League will launch in 2026, with its first teams based in Boston, Los Angeles, New York, and San Francisco. The league was co-founded by Justine Siegal, who made history as the first woman to coach professional men’s baseball.
This will be the first professional women’s baseball league in nearly 30 years, and the first of its kind since the days of A League of Their Own. It’s fully women-run, nationally broadcast, and built from the ground up to change what America’s pastime looks like.
From movie myth to modern milestone, the next era of baseball belongs to women. Would you go to a game in your city?
Follow @culturecutwomen for exclusive original content, giveaways, and more of the good stuff you just saw.|
Media via IMDB/@wpbl_official
#culturecutwomen #goodnews #womenssports #womeninsport #womensprobaseball #aleagueoftheirown
1.68M
117K
492
9mo ago
mustdonyc
“A Grand Entrance”
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Looking up at 270 Park Avenue through the soaring stone archway of The Helmsley Building at 230 Park Avenue during the annual Summer Streets program by the @nycdot , which returns tomorrow in Manhattan from 7am to 3pm. Don’t miss your chance to walk, run, bike, and jog down a car-free Park Avenue and Broadway 🚴🏻♂️🚶🏃🏻➡️
•
#parkavenue #jpmorgan #tallbuildings #midtownmanhattan #nycskyline #nyskyline #newyorkskyline #steelconstruction #grandcentralterminal #grandcentralstation #midtowneast #what_i_saw_in_nyc #picturesofnewyork #nycphoto #archdaily #architecturehunter #architizer #designboom #dezeen #adorama #nycdotgram #newyork_instagram #instagramnyc
1.67M
66.8K
2.71K
6mo ago
mustdonyc
Kalshi’s billboard is turning NYC’s mayoral race into a live stock ticker.
The prediction market’s new billboard tracks real-time odds for who’ll become the city’s next mayor, with Zohran Mamdani currently holding a strong lead.
Business leaders have threatened an exodus from NYC if Mamdani wins, but his popularity has continued to surge with policies that aim to correct the cost of living and right the uneven economic playing field.
Meanwhile, Sliwa has said he’s turned down bribes to exit the race, and Cuomo is grasping on for dear life.
No matter where the @kalshi odds land, New Yorkers get the final say soon:
🗳️ Key Voting Dates
Early voting: Oct 25–Nov 2
Election Day: Tuesday, Nov 4 (6AM–9PM)
Media via Wikimedia/Kalshi
#mustdonyc #culturecutbusiness #culturecut247 #nycmayoralrace #kalshipartner #mamdani #cuomo #nyc
1.61M
64.5K
217
9mo ago
mustdonyc
The 2025 Global Citizen Festival is officially set for Sept. 27 on Central Park’s Great Lawn, and this year’s headliners are major: Shakira, The Weeknd, Tyla, Ayra Starr, and more.
Hosted by Hugh Jackman for his 11th year, the fest supports global education, Amazon rainforest protection, and energy access in Africa.
Tickets are free, you just have to take action via the Global Citizen app.
Follow @mustdonyc for more like this!
Media via Instagram
#culturecut #shakira #theweeknd #tyla #nycconcerts
1.41M
56.5K
1.48K
9mo ago
mustdonyc
Harlem just made subway history.
The 110th Street-Central Park North stop on the 2/3 line has been officially renamed 110th Street–Malcolm X Plaza, planting one of the city’s most important Civil Rights icons directly onto the MTA map.
The change was timed with Harlem Week and places Malcolm X’s name right at the intersection of Central Park North and Malcolm X Blvd—just steps from the newly redesigned Harlem Meer and Davis Center.
Governor Hochul also signed legislation creating a new Harlem Renaissance Cultural District, stretching from 110th to 155th Street, recognizing the neighborhood’s lasting impact on Black culture, politics, music, and art.
It’s not just a name change. It’s a reminder, every time the train doors open.
Media via Governor Hochul / Wikimedia
#mustdonyc #malcolmx
1.30M
52.0K
289
8mo ago
mustdonyc
New York and New Jersey will be the epicenter of FIFA World Cup 2026, hosting more matches than almost any other city, including the FINAL at MetLife Stadium. 🏆
Here’s what’s locked in:
June 13, 16, 22, 25, 27 — Group Stage
June 30 — Round of 32
July 5 — Round of 16
July 19 — FIFA World Cup Final
That’s 8 matches in total, capped off with the biggest game in world sports.
🎟️ Tickets go on sale starting Sept 10 through the Visa Presale Draw (Sept 10–19). To enter, create a FIFA ID at fifa.com/tickets and apply during the lottery window. Winners will be notified from Sept 30 with assigned purchase dates in October.
Plus, NYC/NJ will host a 39-day FIFA Fan Festival™, transforming the city into a nonstop football celebration. From the skyline to the shore, the global game is coming home to New York. 🌍
⚽️ Who do you want to see lifting the trophy in NJ in 2026?
Media via Shutterstock/Metlife Stadium
#mustdonyc #worldcup2026
1.27M
50.8K
897
8mo ago
mustdonyc
Halloween in a puffer coat?
🧊 The Farmers’ Almanac just dropped its winter forecast and New York is in for an early, icy slap. They’re calling for:
• ❄️ First snow as early as October
• 🧊 Frigid blasts in January and February
• 🌧️ Chaotic rain-snow mashups all season
• ☃️ At least a few “decent” Atlantic snowstorms
They even used spider webs and goose migrations to predict it, so yeah, we’re listening.
Skiers might be thrilled. Midtown slush warriors? Less so.
Follow @mustdonyc for more on how to survive (and maybe enjoy) the city’s chilliest months.
Media via Shutterstock/HBO
#mustdonyc
1.21M
48.3K
178
7mo ago
mustdonyc
For two days only, Grand Central Terminal becomes an F1 playground.
On Sept. 23 & 24 (3–8 pm), Vanderbilt Hall will showcase a full-scale Aston Martin Formula One car, complimentary whisky tastings from Glenfiddich’s new 16-Year-Old Scotch, cocktail bars, and even a reflex-testing Batak challenge.
The best part? Admission is free, and you’ll leave with plenty of branded swag (and maybe a buzz).
Media via Shutterstock/Aston Martin
#culturecutdrive #mustdonyc
1.20M
47.9K
542
10mo ago
mustdonyc
If you’ve ever called your dog your kid, you’re officially not being dramatic.
A Brooklyn judge just ruled that a dog counts as immediate family in court and it could change everything for pet owners going forward.
On June 17, 2025, Judge Aaron Maslow made a precedent-setting decision: Duke, a dachshund tragically killed on July 4, 2023, while leashed, qualifies as immediate family under New York law.
That means Duke’s owner’s mother, Nan DeBlase, who witnessed the accident, can now sue for emotional distress, a right previously reserved for humans.
The ruling is limited: it only applies when a dog is leashed and the person is in the “zone of danger.”
But it’s historic, New York is now the first court in the U.S. to give a pet that level of legal recognition.
And yes, Duke wore a green tux in his tribute post, because he truly was a part of the family.
Follow @mustdonyc for more like this!
Media via @trevdeblase / Shutterstock
#mustdonyc #newyorkdogs
Must Do NYC (@mustdonyc) Instagram Stats & Analytics
Must Do NYC (@mustdonyc) has 953K Instagram followers with a 5.82% engagement rate over the past 12 months. Across 710 posts, Must Do NYC received 5.36M total likes and 11.6M impressions, averaging 7.55K likes per post. This page tracks Must Do NYC's performance metrics, top content, and engagement trends — updated daily.
Must Do NYC (@mustdonyc) Instagram Analytics FAQ
How many Instagram followers does Must Do NYC have?+
Must Do NYC (@mustdonyc) has 953K Instagram followers as of May 2026.
What is Must Do NYC's Instagram engagement rate?+
Must Do NYC's Instagram engagement rate is 5.82% over the last 12 months, based on 710 posts.
How many likes does Must Do NYC get on Instagram?+
Must Do NYC received 5.36M total likes across 710 posts in the last 12 months, averaging 7.55K likes per post.
How many Instagram impressions does Must Do NYC get?+
Must Do NYC's Instagram content generated 11.6M total impressions over the last 12 months.