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New York has zero chill 💀 Ahead of Game 1 of the NBA Finals, Elmo posted that he hoped “both teams have fun.” Unfortunately for Elmo, he’s from New York. Knicks fans immediately flooded the replies, reminding him that neutrality is apparently no longer an option when the city’s first NBA Finals appearance in 27 years is on the line. The Knicks may have stolen Game 1 in San Antonio, but the real casualty of the Finals so far appears to be Elmo’s mentions. By the way, we have a weekly newsletter rounding up all of the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Elmo/Twitter/Shutterstock #readbantr #nyknicks #viral #funny #elmo
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4mo ago
mustdonyc
New York has zero chill 💀 Ahead of Game 1 of the NBA Finals, Elmo posted that he hoped “both teams have fun.” Unfortunately for Elmo, he’s from New York. Knicks fans immediately flooded the replies, reminding him that neutrality is apparently no longer an option when the city’s first NBA Finals appearance in 27 years is on the line. The Knicks may have stolen Game 1 in San Antonio, but the real casualty of the Finals so far appears to be Elmo’s mentions. By the way, we have a weekly newsletter rounding up all of the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Elmo/Twitter/Shutterstock #readbantr #nyknicks #viral #funny #elmo
Some New York (and motherhood) stories never leave you. In 1996, a stray cat later named Scarlett was living with her kittens inside an abandoned garage in Brooklyn when a fire broke out. As firefighters arrived and flames spread, Scarlett ran back into the burning building again and again, carrying each kitten out one by one. By the time she was done, her eyes were burned shut, her ears and paws badly injured, and most of her fur singed away. Witnesses said she touched each kitten with her nose to make sure they were safe before collapsing unconscious. Scarlett and her kittens were rushed to North Shore Animal League, where they were treated and eventually adopted. Her story spread around the world, inspiring thousands of letters and leading to the creation of the Scarlett Award for Animal Heroism. Scarlett spent the rest of her life in Brooklyn and passed away in 2008, but her story is still one of the bravest New York has ever told. Follow @bantrparents and @mustdonyc for the stories that make this city what it is. Media via North Shore Animal League #bantrparents #mustdonyc #nycstories #cats #amazinganimals
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mustdonyc
Some New York (and motherhood) stories never leave you. In 1996, a stray cat later named Scarlett was living with her kittens inside an abandoned garage in Brooklyn when a fire broke out. As firefighters arrived and flames spread, Scarlett ran back into the burning building again and again, carrying each kitten out one by one. By the time she was done, her eyes were burned shut, her ears and paws badly injured, and most of her fur singed away. Witnesses said she touched each kitten with her nose to make sure they were safe before collapsing unconscious. Scarlett and her kittens were rushed to North Shore Animal League, where they were treated and eventually adopted. Her story spread around the world, inspiring thousands of letters and leading to the creation of the Scarlett Award for Animal Heroism. Scarlett spent the rest of her life in Brooklyn and passed away in 2008, but her story is still one of the bravest New York has ever told. Follow @bantrparents and @mustdonyc for the stories that make this city what it is. Media via North Shore Animal League #bantrparents #mustdonyc #nycstories #cats #amazinganimals
NYC really humbled Joe Jonas this week 😂 A fan posted a viral TikTok showing him spending seven full minutes trying to parallel park in the city, and Joe jumped into the comments with the perfect line: “And I saw you watch and not help once.” He later posted his own video joking about how the city has been treating him since, and honestly… anyone who has ever parallel parked in Manhattan deserves emotional support and a tax credit. Follow @readbantr for more of what the world is talking about. Media via neha.nas on TikTok/Joe Jonas/Shutterstock #readbantr #viral #nyc #joejonas
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mustdonyc
NYC really humbled Joe Jonas this week 😂 A fan posted a viral TikTok showing him spending seven full minutes trying to parallel park in the city, and Joe jumped into the comments with the perfect line: “And I saw you watch and not help once.” He later posted his own video joking about how the city has been treating him since, and honestly… anyone who has ever parallel parked in Manhattan deserves emotional support and a tax credit. Follow @readbantr for more of what the world is talking about. Media via neha.nas on TikTok/Joe Jonas/Shutterstock #readbantr #viral #nyc #joejonas
It’s not often that a city program is designed around giving parents something as simple as a few hours back. NYC’s first-ever Parents’ Night Out did exactly that, recognizing that sometimes making a city better for families is about making everyday life a little easier. For hundreds of parents, that meant a date, some uninterrupted chores, a workout or simply a few hours to themselves while their kids were taken care of. The New York Times reported that some parents enjoyed their first dinner dates in years. It was only a one-night pilot, but NYC Parks is considering bringing the program back. And judging by how parents spent those four hours, there’s certainly an appetite for it. By the way, we have a weekly newsletter rounding up the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Shutterstock #bantrparents #mustdonyc #nycparents #parenting
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mustdonyc
It’s not often that a city program is designed around giving parents something as simple as a few hours back. NYC’s first-ever Parents’ Night Out did exactly that, recognizing that sometimes making a city better for families is about making everyday life a little easier. For hundreds of parents, that meant a date, some uninterrupted chores, a workout or simply a few hours to themselves while their kids were taken care of. The New York Times reported that some parents enjoyed their first dinner dates in years. It was only a one-night pilot, but NYC Parks is considering bringing the program back. And judging by how parents spent those four hours, there’s certainly an appetite for it. By the way, we have a weekly newsletter rounding up the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Shutterstock #bantrparents #mustdonyc #nycparents #parenting
Like if you love! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
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mustdonyc
Like if you love! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
It’s not every day the richest people in America unite over a common cause, but this time, it’s fear. Leaked data shows 26 billionaires have spent $22 million backing candidates opposing Zohran Mamdani, the socialist frontrunner for New York City mayor. Donors include Bloomberg, Ackman, Gebbia, Lauder, Diller, and more, all pouring millions into groups like Fix the City to keep him out of office. Mamdani’s platform? Rent freezes, free buses, and higher taxes on the ultra-wealthy. His warning? “Billionaires are right to see us as an existential threat.” In a city built by workers and run by money, this race is shaping up to test who really runs New York. Follow @culturecutbusiness for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Shutterstock/Forbes #culturecutbusiness #nycmayor #mustdonyc #zohranmamdani
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mustdonyc
It’s not every day the richest people in America unite over a common cause, but this time, it’s fear. Leaked data shows 26 billionaires have spent $22 million backing candidates opposing Zohran Mamdani, the socialist frontrunner for New York City mayor. Donors include Bloomberg, Ackman, Gebbia, Lauder, Diller, and more, all pouring millions into groups like Fix the City to keep him out of office. Mamdani’s platform? Rent freezes, free buses, and higher taxes on the ultra-wealthy. His warning? “Billionaires are right to see us as an existential threat.” In a city built by workers and run by money, this race is shaping up to test who really runs New York. Follow @culturecutbusiness for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Shutterstock/Forbes #culturecutbusiness #nycmayor #mustdonyc #zohranmamdani
EPIC sunset today over New York City and New Jersey🔥🔥🔥 This is the calm before the nor’easter this weekend and hope everyone stays safe 🌧️☔️💨 Two videos taken only a couple of minutes apart to show the rapid changes in the lighting and color. From blues, to pink, yellow & orange hues. No trending audio. Just the sounds of the wind picking up, and onlookers in awe. 🎥🌇🌃 • #sunset #nyc #newyork #newyorkcity
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EPIC sunset today over New York City and New Jersey🔥🔥🔥 This is the calm before the nor’easter this weekend and hope everyone stays safe 🌧️☔️💨 Two videos taken only a couple of minutes apart to show the rapid changes in the lighting and color. From blues, to pink, yellow & orange hues. No trending audio. Just the sounds of the wind picking up, and onlookers in awe. 🎥🌇🌃 • #sunset #nyc #newyork #newyorkcity
The @rockefellercenter tree is officially lit for the 2025 Christmas holiday season! This year’s tree is an 11-ton Norway Spruce that comes from the Russ family in East Greenbush, New York. At nearly 75 years old and 75 feet tall, it has been chosen for the 93rd annual tree lighting and is decorated with 50,000 LED bulbs, and a 900-pound @swarovski star designed by architect Daniel Libeskind featuring 3,000,000 crystals made with shatterproof glass covering 70 spikes. The tree will eventually be donated and used as lumber to build homes by @habitatforhumanity when it gets removed in January. Entertainment icon @reba hosted ‘Christmas in Rockefeller Center’ with a special appearance by @nbc ‘s ‘TODAY’ anchors @savannahguthrie , @craigmelvinnbc and @alroker from 8pm – 10pm. @mariolopez , @natalienews and @davidushery4ny hosted the regional hour of the special from 7pm – 8pm. Performances included the following artists: - @marcanthony - @hallebailey - @michaelbuble - @kchenoweth - @laufey - @newedition - @bradpaisley - @carlypearce - @gwenstefani - @radiocitymusichall @therockettes #rockefellercenter #rockefellerchristmastree #christmas2025
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mustdonyc
The @rockefellercenter tree is officially lit for the 2025 Christmas holiday season! This year’s tree is an 11-ton Norway Spruce that comes from the Russ family in East Greenbush, New York. At nearly 75 years old and 75 feet tall, it has been chosen for the 93rd annual tree lighting and is decorated with 50,000 LED bulbs, and a 900-pound @swarovski star designed by architect Daniel Libeskind featuring 3,000,000 crystals made with shatterproof glass covering 70 spikes. The tree will eventually be donated and used as lumber to build homes by @habitatforhumanity when it gets removed in January. Entertainment icon @reba hosted ‘Christmas in Rockefeller Center’ with a special appearance by @nbc ‘s ‘TODAY’ anchors @savannahguthrie , @craigmelvinnbc and @alroker from 8pm – 10pm. @mariolopez , @natalienews and @davidushery4ny hosted the regional hour of the special from 7pm – 8pm. Performances included the following artists: - @marcanthony - @hallebailey - @michaelbuble - @kchenoweth - @laufey - @newedition - @bradpaisley - @carlypearce - @gwenstefani - @radiocitymusichall @therockettes #rockefellercenter #rockefellerchristmastree #christmas2025
History on the Hudson ✈️⛵️ America’s 250th Birthday Celebration 🇺🇸 #newyork #newyorkcity #newyorknewyork #newyork_instagram #america250
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History on the Hudson ✈️⛵️ America’s 250th Birthday Celebration 🇺🇸 #newyork #newyorkcity #newyorknewyork #newyork_instagram #america250
The Empire State Building will sparkle pink at exactly 9:25 tonight in honor of the late Dolly Parton. The tribute celebrates the global icon’s seven-decade career and her legacy beyond music, including the Dollywood Foundation and Imagination Library, which has put hundreds of millions of books into the hands of children around the world. And yes, the timing is intentional: Nine-Two-Five. 🩷 By the way, we have a weekly newsletter rounding up what’s worth doing and knowing about in NYC. One newsletter. Once a week. Link in bio. Media via @empirestatebldg #mustdonyc #dollyparton
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mustdonyc
The Empire State Building will sparkle pink at exactly 9:25 tonight in honor of the late Dolly Parton. The tribute celebrates the global icon’s seven-decade career and her legacy beyond music, including the Dollywood Foundation and Imagination Library, which has put hundreds of millions of books into the hands of children around the world. And yes, the timing is intentional: Nine-Two-Five. 🩷 By the way, we have a weekly newsletter rounding up what’s worth doing and knowing about in NYC. One newsletter. Once a week. Link in bio. Media via @empirestatebldg #mustdonyc #dollyparton
From 8am to 8pm on Sunday, Zohran Mamdani sat down one-on-one with New Yorkers at the Museum of the Moving Image in Astoria, listening to their dreams, their worries, and the changes they want to see across the city. Media via Zohran Mamdani Instagram #readbantr #mustdonyc #newyork #mamdani
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mustdonyc
From 8am to 8pm on Sunday, Zohran Mamdani sat down one-on-one with New Yorkers at the Museum of the Moving Image in Astoria, listening to their dreams, their worries, and the changes they want to see across the city. Media via Zohran Mamdani Instagram #readbantr #mustdonyc #newyork #mamdani
Thinking about switching careers? New York is making it a whole lot cheaper. Starting with the Spring 2027 semester, New Yorkers ages 25–55 will be able to pursue eligible associate degrees in high-demand fields through CUNY and SUNY without paying for tuition, fees, books or supplies. And there’s a major change coming with the expansion: you can qualify even if you already have a college degree in another field. Previously, the program was largely limited to adults who hadn’t already earned a degree, with an exception for certain nursing pathways. Eligible programs focus on industries where New York is looking for more workers, including areas like cybersecurity, technology, engineering, healthcare and advanced manufacturing. Applications will open over the coming months depending on the individual CUNY or SUNY campus. More than 15,000 adults have already received free community college through the program since it launched in 2025. For anyone who’s been thinking about a career reset, this could be a pretty big opportunity. By the way, we have a weekly newsletter rounding up what’s worth doing and knowing about in NYC. One newsletter. Once a week. Link in bio. Media via Shutterstock #mustdonyc #newyorkstate #newyorkschools
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mustdonyc
Thinking about switching careers? New York is making it a whole lot cheaper. Starting with the Spring 2027 semester, New Yorkers ages 25–55 will be able to pursue eligible associate degrees in high-demand fields through CUNY and SUNY without paying for tuition, fees, books or supplies. And there’s a major change coming with the expansion: you can qualify even if you already have a college degree in another field. Previously, the program was largely limited to adults who hadn’t already earned a degree, with an exception for certain nursing pathways. Eligible programs focus on industries where New York is looking for more workers, including areas like cybersecurity, technology, engineering, healthcare and advanced manufacturing. Applications will open over the coming months depending on the individual CUNY or SUNY campus. More than 15,000 adults have already received free community college through the program since it launched in 2025. For anyone who’s been thinking about a career reset, this could be a pretty big opportunity. By the way, we have a weekly newsletter rounding up what’s worth doing and knowing about in NYC. One newsletter. Once a week. Link in bio. Media via Shutterstock #mustdonyc #newyorkstate #newyorkschools
Get ready! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
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mustdonyc
Get ready! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
Which of these Knicks logos could replace the real thing? 🤔 Back in 1991, designer Michael Doret explored dozens of wild concepts, Empire State Building silhouettes, subway-token monograms, hand-drawn lettering experiments, all before the league landed on the cleaned-up version that debuted in 1992 and still defines the team today. Some of these early sketches feel straight out of a different NBA timeline. Follow @bantrmen for stories worth sharing. Media via Michael Doret/Knicks/Spike Lee #bantrmen #mustdonyc #knicks
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mustdonyc
Which of these Knicks logos could replace the real thing? 🤔 Back in 1991, designer Michael Doret explored dozens of wild concepts, Empire State Building silhouettes, subway-token monograms, hand-drawn lettering experiments, all before the league landed on the cleaned-up version that debuted in 1992 and still defines the team today. Some of these early sketches feel straight out of a different NBA timeline. Follow @bantrmen for stories worth sharing. Media via Michael Doret/Knicks/Spike Lee #bantrmen #mustdonyc #knicks
“These streets ain’t Sesame”. ICYMI, Elmo wished both the Knicks and Spurs good luck before the finals, telling fans he hoped both teams would have fun. New Yorkers were not impressed. The backlash was swift, hilarious, and borderline cruel. And it has not slowed down. Elmo hasn’t tweeted in days and an effigy of him was even seen being paraded through NYC this weekend. After the Knicks won their first NBA championship in 53 years, Cookie Monster finally weighed in, posing with the trophy and roasting Elmo for his fence-sitting. Media via @cookiemonster/Twitter #readbantr #elmo #cookiemonster #viral #knicks
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“These streets ain’t Sesame”. ICYMI, Elmo wished both the Knicks and Spurs good luck before the finals, telling fans he hoped both teams would have fun. New Yorkers were not impressed. The backlash was swift, hilarious, and borderline cruel. And it has not slowed down. Elmo hasn’t tweeted in days and an effigy of him was even seen being paraded through NYC this weekend. After the Knicks won their first NBA championship in 53 years, Cookie Monster finally weighed in, posing with the trophy and roasting Elmo for his fence-sitting. Media via @cookiemonster/Twitter #readbantr #elmo #cookiemonster #viral #knicks
Silvio Dante’s NYC penthouse is officially on the market. Steven Van Zandt, best known for playing Silvio on The Sopranos and performing with Bruce Springsteen’s E Street Band, is selling his Greenwich Village penthouse for nearly $19 million. The 3,504-square-foot duplex sits inside a former Methodist church built in 1860, which was converted into luxury condominiums in 2006. Van Zandt and his wife Maureen, who also played his on-screen wife in The Sopranos, purchased the property for $6 million in 2008. There’s also a 500-square-foot private terrace with its own outdoor kitchen. Not too shabby, Silvio. The property was initially listed for $15 million in June before returning to the market at $18.995 million. Media via Realtor.com/ Listed by Mark D. Friedman and Richard Rosenthal of Brown Harris Stevens #mustdonyc #bantrmen #sopranos
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mustdonyc
Silvio Dante’s NYC penthouse is officially on the market. Steven Van Zandt, best known for playing Silvio on The Sopranos and performing with Bruce Springsteen’s E Street Band, is selling his Greenwich Village penthouse for nearly $19 million. The 3,504-square-foot duplex sits inside a former Methodist church built in 1860, which was converted into luxury condominiums in 2006. Van Zandt and his wife Maureen, who also played his on-screen wife in The Sopranos, purchased the property for $6 million in 2008. There’s also a 500-square-foot private terrace with its own outdoor kitchen. Not too shabby, Silvio. The property was initially listed for $15 million in June before returning to the market at $18.995 million. Media via Realtor.com/ Listed by Mark D. Friedman and Richard Rosenthal of Brown Harris Stevens #mustdonyc #bantrmen #sopranos
A beloved Broadway musical is coming back to New York. In the Heights will return to NYC this fall as the New York City Center Gala Presentation, launching the theater’s 2026–2027 season. The Tony-winning musical by Lin-Manuel Miranda and Quiara Alegría Hudes will run October 28 through November 8 for a limited two-week engagement. Originally premiering on Broadway in 2008, the show helped launch Miranda’s career before he went on to create Hamilton. Casting for the production will be announced later. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock #mustdonyc #nyctheater #linmanuelmiranda #intheheightsnyc
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mustdonyc
A beloved Broadway musical is coming back to New York. In the Heights will return to NYC this fall as the New York City Center Gala Presentation, launching the theater’s 2026–2027 season. The Tony-winning musical by Lin-Manuel Miranda and Quiara Alegría Hudes will run October 28 through November 8 for a limited two-week engagement. Originally premiering on Broadway in 2008, the show helped launch Miranda’s career before he went on to create Hamilton. Casting for the production will be announced later. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock #mustdonyc #nyctheater #linmanuelmiranda #intheheightsnyc
Fifth Avenue is going fully car-free again this holiday season… ut only for one Sunday. On December 14 from noon to 6pm, the stretch between 47th and 57th Streets turns into a holiday-only playground with lights, music, food, and big-name brand activations. It’s the only day you can wander the city’s most iconic shopping avenue without a single car in sight, so mark it now. Follow @mustdonyc for everything happening across the city this season. Media via Shutterstock #mustdonyc #nycholidays #nycfifthavenue
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mustdonyc
Fifth Avenue is going fully car-free again this holiday season… ut only for one Sunday. On December 14 from noon to 6pm, the stretch between 47th and 57th Streets turns into a holiday-only playground with lights, music, food, and big-name brand activations. It’s the only day you can wander the city’s most iconic shopping avenue without a single car in sight, so mark it now. Follow @mustdonyc for everything happening across the city this season. Media via Shutterstock #mustdonyc #nycholidays #nycfifthavenue
NYC just keeps on winning. Resonance’s 2026 America’s Best Cities report ranked 393 U.S. metro areas using dozens of indicators across Livability, Lovability and Prosperity, while also surveying more than 2,000 Americans about where they’d most want to live, work and visit. New York claimed the No. 1 spot overall while also ranking first in all three categories, holding onto its title as the country’s top city. Swipe through to see who else ended up in the top 10. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock/Resonance Consultancy #mustdonyc #nyccities #nycbestcity
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mustdonyc
NYC just keeps on winning. Resonance’s 2026 America’s Best Cities report ranked 393 U.S. metro areas using dozens of indicators across Livability, Lovability and Prosperity, while also surveying more than 2,000 Americans about where they’d most want to live, work and visit. New York claimed the No. 1 spot overall while also ranking first in all three categories, holding onto its title as the country’s top city. Swipe through to see who else ended up in the top 10. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock/Resonance Consultancy #mustdonyc #nyccities #nycbestcity
It’s official: A League of Their Own just went pro ⚾ ️ The Women’s Professional Baseball League will launch in 2026, with its first teams based in Boston, Los Angeles, New York, and San Francisco. The league was co-founded by Justine Siegal, who made history as the first woman to coach professional men’s baseball. This will be the first professional women’s baseball league in nearly 30 years, and the first of its kind since the days of A League of Their Own. It’s fully women-run, nationally broadcast, and built from the ground up to change what America’s pastime looks like. From movie myth to modern milestone, the next era of baseball belongs to women. Would you go to a game in your city? Follow @culturecutwomen for exclusive original content, giveaways, and more of the good stuff you just saw.| Media via IMDB/@wpbl_official #culturecutwomen #goodnews #womenssports #womeninsport #womensprobaseball #aleagueoftheirown
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mustdonyc
It’s official: A League of Their Own just went pro ⚾ ️ The Women’s Professional Baseball League will launch in 2026, with its first teams based in Boston, Los Angeles, New York, and San Francisco. The league was co-founded by Justine Siegal, who made history as the first woman to coach professional men’s baseball. This will be the first professional women’s baseball league in nearly 30 years, and the first of its kind since the days of A League of Their Own. It’s fully women-run, nationally broadcast, and built from the ground up to change what America’s pastime looks like. From movie myth to modern milestone, the next era of baseball belongs to women. Would you go to a game in your city? Follow @culturecutwomen for exclusive original content, giveaways, and more of the good stuff you just saw.| Media via IMDB/@wpbl_official #culturecutwomen #goodnews #womenssports #womeninsport #womensprobaseball #aleagueoftheirown

Must Do New York (@mustdonyc) Instagram Stats & Analytics

Must Do New York (@mustdonyc) has 1.02M Instagram followers with a 5.69% engagement rate over the past 12 months. Across 1.01K posts, Must Do New York received 8.75M total likes and 211M impressions, averaging 8.67K likes per post. This page tracks Must Do New York's performance metrics, top content, and engagement trends — updated daily. To benchmark @mustdonyc against other accounts, use Socialpruf's Instagram competitor analysis tool.

Must Do New York (@mustdonyc) Instagram Analytics FAQ

How many Instagram followers does Must Do New York have?+
Must Do New York (@mustdonyc) has 1.02M Instagram followers as of October 2026.
What is Must Do New York's Instagram engagement rate?+
Must Do New York's Instagram engagement rate is 5.69% over the last 12 months, based on 1.01K posts.
How many likes does Must Do New York get on Instagram?+
Must Do New York received 8.75M total likes across 1.01K posts in the last 12 months, averaging 8.67K likes per post.
How many Instagram impressions does Must Do New York get?+
Must Do New York's Instagram content generated 211M total impressions over the last 12 months.
Can I compare Must Do New York with other Instagram accounts?+
Yes. Add @mustdonyc to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.