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New York has zero chill 💀 Ahead of Game 1 of the NBA Finals, Elmo posted that he hoped “both teams have fun.” Unfortunately for Elmo, he’s from New York. Knicks fans immediately flooded the replies, reminding him that neutrality is apparently no longer an option when the city’s first NBA Finals appearance in 27 years is on the line. The Knicks may have stolen Game 1 in San Antonio, but the real casualty of the Finals so far appears to be Elmo’s mentions. By the way, we have a weekly newsletter rounding up all of the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Elmo/Twitter/Shutterstock #readbantr #nyknicks #viral #funny #elmo
10.3M
413K
4.59K
2mo ago
mustdonyc
New York has zero chill 💀 Ahead of Game 1 of the NBA Finals, Elmo posted that he hoped “both teams have fun.” Unfortunately for Elmo, he’s from New York. Knicks fans immediately flooded the replies, reminding him that neutrality is apparently no longer an option when the city’s first NBA Finals appearance in 27 years is on the line. The Knicks may have stolen Game 1 in San Antonio, but the real casualty of the Finals so far appears to be Elmo’s mentions. By the way, we have a weekly newsletter rounding up all of the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Elmo/Twitter/Shutterstock #readbantr #nyknicks #viral #funny #elmo
Some New York (and motherhood) stories never leave you. In 1996, a stray cat later named Scarlett was living with her kittens inside an abandoned garage in Brooklyn when a fire broke out. As firefighters arrived and flames spread, Scarlett ran back into the burning building again and again, carrying each kitten out one by one. By the time she was done, her eyes were burned shut, her ears and paws badly injured, and most of her fur singed away. Witnesses said she touched each kitten with her nose to make sure they were safe before collapsing unconscious. Scarlett and her kittens were rushed to North Shore Animal League, where they were treated and eventually adopted. Her story spread around the world, inspiring thousands of letters and leading to the creation of the Scarlett Award for Animal Heroism. Scarlett spent the rest of her life in Brooklyn and passed away in 2008, but her story is still one of the bravest New York has ever told. Follow @bantrparents and @mustdonyc for the stories that make this city what it is. Media via North Shore Animal League #bantrparents #mustdonyc #nycstories #cats #amazinganimals
8.77M
351K
1.72K
7mo ago
mustdonyc
Some New York (and motherhood) stories never leave you. In 1996, a stray cat later named Scarlett was living with her kittens inside an abandoned garage in Brooklyn when a fire broke out. As firefighters arrived and flames spread, Scarlett ran back into the burning building again and again, carrying each kitten out one by one. By the time she was done, her eyes were burned shut, her ears and paws badly injured, and most of her fur singed away. Witnesses said she touched each kitten with her nose to make sure they were safe before collapsing unconscious. Scarlett and her kittens were rushed to North Shore Animal League, where they were treated and eventually adopted. Her story spread around the world, inspiring thousands of letters and leading to the creation of the Scarlett Award for Animal Heroism. Scarlett spent the rest of her life in Brooklyn and passed away in 2008, but her story is still one of the bravest New York has ever told. Follow @bantrparents and @mustdonyc for the stories that make this city what it is. Media via North Shore Animal League #bantrparents #mustdonyc #nycstories #cats #amazinganimals
NYC really humbled Joe Jonas this week 😂 A fan posted a viral TikTok showing him spending seven full minutes trying to parallel park in the city, and Joe jumped into the comments with the perfect line: “And I saw you watch and not help once.” He later posted his own video joking about how the city has been treating him since, and honestly… anyone who has ever parallel parked in Manhattan deserves emotional support and a tax credit. Follow @readbantr for more of what the world is talking about. Media via neha.nas on TikTok/Joe Jonas/Shutterstock #readbantr #viral #nyc #joejonas
7.52M
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987
8mo ago
mustdonyc
NYC really humbled Joe Jonas this week 😂 A fan posted a viral TikTok showing him spending seven full minutes trying to parallel park in the city, and Joe jumped into the comments with the perfect line: “And I saw you watch and not help once.” He later posted his own video joking about how the city has been treating him since, and honestly… anyone who has ever parallel parked in Manhattan deserves emotional support and a tax credit. Follow @readbantr for more of what the world is talking about. Media via neha.nas on TikTok/Joe Jonas/Shutterstock #readbantr #viral #nyc #joejonas
Like if you love! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
7.31M
293K
629
2mo ago
mustdonyc
Like if you love! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
It’s not often that a city program is designed around giving parents something as simple as a few hours back. NYC’s first-ever Parents’ Night Out did exactly that, recognizing that sometimes making a city better for families is about making everyday life a little easier. For hundreds of parents, that meant a date, some uninterrupted chores, a workout or simply a few hours to themselves while their kids were taken care of. The New York Times reported that some parents enjoyed their first dinner dates in years. It was only a one-night pilot, but NYC Parks is considering bringing the program back. And judging by how parents spent those four hours, there’s certainly an appetite for it. By the way, we have a weekly newsletter rounding up the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Shutterstock #bantrparents #mustdonyc #nycparents #parenting
6.83M
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4d ago
mustdonyc
It’s not often that a city program is designed around giving parents something as simple as a few hours back. NYC’s first-ever Parents’ Night Out did exactly that, recognizing that sometimes making a city better for families is about making everyday life a little easier. For hundreds of parents, that meant a date, some uninterrupted chores, a workout or simply a few hours to themselves while their kids were taken care of. The New York Times reported that some parents enjoyed their first dinner dates in years. It was only a one-night pilot, but NYC Parks is considering bringing the program back. And judging by how parents spent those four hours, there’s certainly an appetite for it. By the way, we have a weekly newsletter rounding up the biggest stories so you don’t have to. One newsletter. Once a week. Link in bio. Media via Shutterstock #bantrparents #mustdonyc #nycparents #parenting
It’s not every day the richest people in America unite over a common cause, but this time, it’s fear. Leaked data shows 26 billionaires have spent $22 million backing candidates opposing Zohran Mamdani, the socialist frontrunner for New York City mayor. Donors include Bloomberg, Ackman, Gebbia, Lauder, Diller, and more, all pouring millions into groups like Fix the City to keep him out of office. Mamdani’s platform? Rent freezes, free buses, and higher taxes on the ultra-wealthy. His warning? “Billionaires are right to see us as an existential threat.” In a city built by workers and run by money, this race is shaping up to test who really runs New York. Follow @culturecutbusiness for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Shutterstock/Forbes #culturecutbusiness #nycmayor #mustdonyc #zohranmamdani
5.46M
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10mo ago
mustdonyc
It’s not every day the richest people in America unite over a common cause, but this time, it’s fear. Leaked data shows 26 billionaires have spent $22 million backing candidates opposing Zohran Mamdani, the socialist frontrunner for New York City mayor. Donors include Bloomberg, Ackman, Gebbia, Lauder, Diller, and more, all pouring millions into groups like Fix the City to keep him out of office. Mamdani’s platform? Rent freezes, free buses, and higher taxes on the ultra-wealthy. His warning? “Billionaires are right to see us as an existential threat.” In a city built by workers and run by money, this race is shaping up to test who really runs New York. Follow @culturecutbusiness for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Shutterstock/Forbes #culturecutbusiness #nycmayor #mustdonyc #zohranmamdani
The @rockefellercenter tree is officially lit for the 2025 Christmas holiday season! This year’s tree is an 11-ton Norway Spruce that comes from the Russ family in East Greenbush, New York. At nearly 75 years old and 75 feet tall, it has been chosen for the 93rd annual tree lighting and is decorated with 50,000 LED bulbs, and a 900-pound @swarovski star designed by architect Daniel Libeskind featuring 3,000,000 crystals made with shatterproof glass covering 70 spikes. The tree will eventually be donated and used as lumber to build homes by @habitatforhumanity when it gets removed in January. Entertainment icon @reba hosted ‘Christmas in Rockefeller Center’ with a special appearance by @nbc ‘s ‘TODAY’ anchors @savannahguthrie , @craigmelvinnbc and @alroker from 8pm – 10pm. @mariolopez , @natalienews and @davidushery4ny hosted the regional hour of the special from 7pm – 8pm. Performances included the following artists: - @marcanthony - @hallebailey - @michaelbuble - @kchenoweth - @laufey - @newedition - @bradpaisley - @carlypearce - @gwenstefani - @radiocitymusichall @therockettes #rockefellercenter #rockefellerchristmastree #christmas2025
4.78M
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8mo ago
mustdonyc
The @rockefellercenter tree is officially lit for the 2025 Christmas holiday season! This year’s tree is an 11-ton Norway Spruce that comes from the Russ family in East Greenbush, New York. At nearly 75 years old and 75 feet tall, it has been chosen for the 93rd annual tree lighting and is decorated with 50,000 LED bulbs, and a 900-pound @swarovski star designed by architect Daniel Libeskind featuring 3,000,000 crystals made with shatterproof glass covering 70 spikes. The tree will eventually be donated and used as lumber to build homes by @habitatforhumanity when it gets removed in January. Entertainment icon @reba hosted ‘Christmas in Rockefeller Center’ with a special appearance by @nbc ‘s ‘TODAY’ anchors @savannahguthrie , @craigmelvinnbc and @alroker from 8pm – 10pm. @mariolopez , @natalienews and @davidushery4ny hosted the regional hour of the special from 7pm – 8pm. Performances included the following artists: - @marcanthony - @hallebailey - @michaelbuble - @kchenoweth - @laufey - @newedition - @bradpaisley - @carlypearce - @gwenstefani - @radiocitymusichall @therockettes #rockefellercenter #rockefellerchristmastree #christmas2025
History on the Hudson ✈️⛵️ America’s 250th Birthday Celebration 🇺🇸 #newyork #newyorkcity #newyorknewyork #newyork_instagram #america250
4.47M
177K
2.06K
1mo ago
mustdonyc
History on the Hudson ✈️⛵️ America’s 250th Birthday Celebration 🇺🇸 #newyork #newyorkcity #newyorknewyork #newyork_instagram #america250
From 8am to 8pm on Sunday, Zohran Mamdani sat down one-on-one with New Yorkers at the Museum of the Moving Image in Astoria, listening to their dreams, their worries, and the changes they want to see across the city. Media via Zohran Mamdani Instagram #readbantr #mustdonyc #newyork #mamdani
2.79M
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mustdonyc
From 8am to 8pm on Sunday, Zohran Mamdani sat down one-on-one with New Yorkers at the Museum of the Moving Image in Astoria, listening to their dreams, their worries, and the changes they want to see across the city. Media via Zohran Mamdani Instagram #readbantr #mustdonyc #newyork #mamdani
“Final Stretch” • A quick video capturing the finishing touches to the exterior and lobby of 270 Park Avenue, aka the @jpmorganchase Tower designed by @fosterandpartners @officialnormanfoster in Midtown East, Manhattan. Crews hope to open the plaza space before the end of the month 🏗️ • #parkavenue #parkave #fosterandpartners #normanfoster #jpmorgan #jpmorganchase #tallbuildings #steelconstruction #officebuilding #midtownmanhattan #midtowneast #what_i_saw_in_nyc #picturesofnewyork #nycphoto #archdaily #architecturehunter #architizer #designboom #dezeen #adorama #nycdotgram #newyork_instagram #instagramnyc
2.44M
145K
954
12mo ago
mustdonyc
“Final Stretch” • A quick video capturing the finishing touches to the exterior and lobby of 270 Park Avenue, aka the @jpmorganchase Tower designed by @fosterandpartners @officialnormanfoster in Midtown East, Manhattan. Crews hope to open the plaza space before the end of the month 🏗️ • #parkavenue #parkave #fosterandpartners #normanfoster #jpmorgan #jpmorganchase #tallbuildings #steelconstruction #officebuilding #midtownmanhattan #midtowneast #what_i_saw_in_nyc #picturesofnewyork #nycphoto #archdaily #architecturehunter #architizer #designboom #dezeen #adorama #nycdotgram #newyork_instagram #instagramnyc
Get ready! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
2.40M
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2mo ago
mustdonyc
Get ready! #knicks #nyknicks #madisonsquaregarden #dronephotography #nyc
A half-marathon powered by croissants? Only in New York. 🥐✨ The NYC Bakery Run debuts Sept 21, with 100 lucky runners weaving through 8 top bakeries across the city, from La Cabra to L’Appartement 4F, and snagging a free pastry at every stop. Here’s what to know: ✅ Lottery sign-ups close Sept 10 (winners notified Sept 12) ✅ 13.1 miles of running + free carbs ✅ No prize for winning… other than bragging rights and a sugar rush Would you run for pastries or just walk the crawl? 👟🍩 Media via Shutterstock #mustdonyc #nycbakeryrun
2.29M
91.7K
761
11mo ago
mustdonyc
A half-marathon powered by croissants? Only in New York. 🥐✨ The NYC Bakery Run debuts Sept 21, with 100 lucky runners weaving through 8 top bakeries across the city, from La Cabra to L’Appartement 4F, and snagging a free pastry at every stop. Here’s what to know: ✅ Lottery sign-ups close Sept 10 (winners notified Sept 12) ✅ 13.1 miles of running + free carbs ✅ No prize for winning… other than bragging rights and a sugar rush Would you run for pastries or just walk the crawl? 👟🍩 Media via Shutterstock #mustdonyc #nycbakeryrun
Which of these Knicks logos could replace the real thing? 🤔 Back in 1991, designer Michael Doret explored dozens of wild concepts, Empire State Building silhouettes, subway-token monograms, hand-drawn lettering experiments, all before the league landed on the cleaned-up version that debuted in 1992 and still defines the team today. Some of these early sketches feel straight out of a different NBA timeline. Follow @bantrmen for stories worth sharing. Media via Michael Doret/Knicks/Spike Lee #bantrmen #mustdonyc #knicks
2.27M
90.7K
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8mo ago
mustdonyc
Which of these Knicks logos could replace the real thing? 🤔 Back in 1991, designer Michael Doret explored dozens of wild concepts, Empire State Building silhouettes, subway-token monograms, hand-drawn lettering experiments, all before the league landed on the cleaned-up version that debuted in 1992 and still defines the team today. Some of these early sketches feel straight out of a different NBA timeline. Follow @bantrmen for stories worth sharing. Media via Michael Doret/Knicks/Spike Lee #bantrmen #mustdonyc #knicks
“These streets ain’t Sesame”. ICYMI, Elmo wished both the Knicks and Spurs good luck before the finals, telling fans he hoped both teams would have fun. New Yorkers were not impressed. The backlash was swift, hilarious, and borderline cruel. And it has not slowed down. Elmo hasn’t tweeted in days and an effigy of him was even seen being paraded through NYC this weekend. After the Knicks won their first NBA championship in 53 years, Cookie Monster finally weighed in, posing with the trophy and roasting Elmo for his fence-sitting. Media via @cookiemonster/Twitter #readbantr #elmo #cookiemonster #viral #knicks
1.92M
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2mo ago
mustdonyc
“These streets ain’t Sesame”. ICYMI, Elmo wished both the Knicks and Spurs good luck before the finals, telling fans he hoped both teams would have fun. New Yorkers were not impressed. The backlash was swift, hilarious, and borderline cruel. And it has not slowed down. Elmo hasn’t tweeted in days and an effigy of him was even seen being paraded through NYC this weekend. After the Knicks won their first NBA championship in 53 years, Cookie Monster finally weighed in, posing with the trophy and roasting Elmo for his fence-sitting. Media via @cookiemonster/Twitter #readbantr #elmo #cookiemonster #viral #knicks
A beloved Broadway musical is coming back to New York. In the Heights will return to NYC this fall as the New York City Center Gala Presentation, launching the theater’s 2026–2027 season. The Tony-winning musical by Lin-Manuel Miranda and Quiara Alegría Hudes will run October 28 through November 8 for a limited two-week engagement. Originally premiering on Broadway in 2008, the show helped launch Miranda’s career before he went on to create Hamilton. Casting for the production will be announced later. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock #mustdonyc #nyctheater #linmanuelmiranda #intheheightsnyc
1.84M
73.6K
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5mo ago
mustdonyc
A beloved Broadway musical is coming back to New York. In the Heights will return to NYC this fall as the New York City Center Gala Presentation, launching the theater’s 2026–2027 season. The Tony-winning musical by Lin-Manuel Miranda and Quiara Alegría Hudes will run October 28 through November 8 for a limited two-week engagement. Originally premiering on Broadway in 2008, the show helped launch Miranda’s career before he went on to create Hamilton. Casting for the production will be announced later. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock #mustdonyc #nyctheater #linmanuelmiranda #intheheightsnyc
Fifth Avenue is going fully car-free again this holiday season… ut only for one Sunday. On December 14 from noon to 6pm, the stretch between 47th and 57th Streets turns into a holiday-only playground with lights, music, food, and big-name brand activations. It’s the only day you can wander the city’s most iconic shopping avenue without a single car in sight, so mark it now. Follow @mustdonyc for everything happening across the city this season. Media via Shutterstock #mustdonyc #nycholidays #nycfifthavenue
1.80M
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9mo ago
mustdonyc
Fifth Avenue is going fully car-free again this holiday season… ut only for one Sunday. On December 14 from noon to 6pm, the stretch between 47th and 57th Streets turns into a holiday-only playground with lights, music, food, and big-name brand activations. It’s the only day you can wander the city’s most iconic shopping avenue without a single car in sight, so mark it now. Follow @mustdonyc for everything happening across the city this season. Media via Shutterstock #mustdonyc #nycholidays #nycfifthavenue
NYC just keeps on winning. Resonance’s 2026 America’s Best Cities report ranked 393 U.S. metro areas using dozens of indicators across Livability, Lovability and Prosperity, while also surveying more than 2,000 Americans about where they’d most want to live, work and visit. New York claimed the No. 1 spot overall while also ranking first in all three categories, holding onto its title as the country’s top city. Swipe through to see who else ended up in the top 10. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock/Resonance Consultancy #mustdonyc #nyccities #nycbestcity
1.71M
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1mo ago
mustdonyc
NYC just keeps on winning. Resonance’s 2026 America’s Best Cities report ranked 393 U.S. metro areas using dozens of indicators across Livability, Lovability and Prosperity, while also surveying more than 2,000 Americans about where they’d most want to live, work and visit. New York claimed the No. 1 spot overall while also ranking first in all three categories, holding onto its title as the country’s top city. Swipe through to see who else ended up in the top 10. By the way, we have a weekly newsletter with what’s worth knowing about and doing in New York. One newsletter. Once a week. Link in bio. Media via Shutterstock/Resonance Consultancy #mustdonyc #nyccities #nycbestcity
It’s official: A League of Their Own just went pro ⚾ ️ The Women’s Professional Baseball League will launch in 2026, with its first teams based in Boston, Los Angeles, New York, and San Francisco. The league was co-founded by Justine Siegal, who made history as the first woman to coach professional men’s baseball. This will be the first professional women’s baseball league in nearly 30 years, and the first of its kind since the days of A League of Their Own. It’s fully women-run, nationally broadcast, and built from the ground up to change what America’s pastime looks like. From movie myth to modern milestone, the next era of baseball belongs to women. Would you go to a game in your city? Follow @culturecutwomen for exclusive original content, giveaways, and more of the good stuff you just saw.| Media via IMDB/@wpbl_official #culturecutwomen #goodnews #womenssports #womeninsport #womensprobaseball #aleagueoftheirown
1.69M
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10mo ago
mustdonyc
It’s official: A League of Their Own just went pro ⚾ ️ The Women’s Professional Baseball League will launch in 2026, with its first teams based in Boston, Los Angeles, New York, and San Francisco. The league was co-founded by Justine Siegal, who made history as the first woman to coach professional men’s baseball. This will be the first professional women’s baseball league in nearly 30 years, and the first of its kind since the days of A League of Their Own. It’s fully women-run, nationally broadcast, and built from the ground up to change what America’s pastime looks like. From movie myth to modern milestone, the next era of baseball belongs to women. Would you go to a game in your city? Follow @culturecutwomen for exclusive original content, giveaways, and more of the good stuff you just saw.| Media via IMDB/@wpbl_official #culturecutwomen #goodnews #womenssports #womeninsport #womensprobaseball #aleagueoftheirown
Kalshi’s billboard is turning NYC’s mayoral race into a live stock ticker. The prediction market’s new billboard tracks real-time odds for who’ll become the city’s next mayor, with Zohran Mamdani currently holding a strong lead. Business leaders have threatened an exodus from NYC if Mamdani wins, but his popularity has continued to surge with policies that aim to correct the cost of living and right the uneven economic playing field. Meanwhile, Sliwa has said he’s turned down bribes to exit the race, and Cuomo is grasping on for dear life. No matter where the @kalshi odds land, New Yorkers get the final say soon: 🗳️ Key Voting Dates Early voting: Oct 25–Nov 2 Election Day: Tuesday, Nov 4 (6AM–9PM) Media via Wikimedia/Kalshi #mustdonyc #culturecutbusiness #culturecut247 #nycmayoralrace #kalshipartner #mamdani #cuomo #nyc
1.67M
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mustdonyc
Kalshi’s billboard is turning NYC’s mayoral race into a live stock ticker. The prediction market’s new billboard tracks real-time odds for who’ll become the city’s next mayor, with Zohran Mamdani currently holding a strong lead. Business leaders have threatened an exodus from NYC if Mamdani wins, but his popularity has continued to surge with policies that aim to correct the cost of living and right the uneven economic playing field. Meanwhile, Sliwa has said he’s turned down bribes to exit the race, and Cuomo is grasping on for dear life. No matter where the @kalshi odds land, New Yorkers get the final say soon: 🗳️ Key Voting Dates Early voting: Oct 25–Nov 2 Election Day: Tuesday, Nov 4 (6AM–9PM) Media via Wikimedia/Kalshi #mustdonyc #culturecutbusiness #culturecut247 #nycmayoralrace #kalshipartner #mamdani #cuomo #nyc
This will be hard to top (pun intended). The couple who climbed to the top of the Empire State Building on Wednesday have been identified as Ivan Beerkus and Angela Nikolau, the professional rooftoppers featured in Netflix’s Skywalkers: A Love Story. The pair appeared to get engaged 1,454 feet above New York City before climbing back down, where police took them into custody. If you’ve seen Skywalkers, you’ll know this isn’t their first jaw-dropping climb. Media via @angela_nikolau & @beerkus #readbantr #mustdonyc #empirestatebuilding #viral
1.50M
60.1K
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1mo ago
mustdonyc
This will be hard to top (pun intended). The couple who climbed to the top of the Empire State Building on Wednesday have been identified as Ivan Beerkus and Angela Nikolau, the professional rooftoppers featured in Netflix’s Skywalkers: A Love Story. The pair appeared to get engaged 1,454 feet above New York City before climbing back down, where police took them into custody. If you’ve seen Skywalkers, you’ll know this isn’t their first jaw-dropping climb. Media via @angela_nikolau & @beerkus #readbantr #mustdonyc #empirestatebuilding #viral

Must Do NYC (@mustdonyc) Instagram Stats & Analytics

Must Do NYC (@mustdonyc) has 1.00M Instagram followers with a 4.90% engagement rate over the past 12 months. Across 877 posts, Must Do NYC received 7.57M total likes and 15.1M impressions, averaging 8.64K likes per post. This page tracks Must Do NYC's performance metrics, top content, and engagement trends — updated daily.

Must Do NYC (@mustdonyc) Instagram Analytics FAQ

How many Instagram followers does Must Do NYC have?+
Must Do NYC (@mustdonyc) has 1.00M Instagram followers as of August 2026.
What is Must Do NYC's Instagram engagement rate?+
Must Do NYC's Instagram engagement rate is 4.90% over the last 12 months, based on 877 posts.
How many likes does Must Do NYC get on Instagram?+
Must Do NYC received 7.57M total likes across 877 posts in the last 12 months, averaging 8.64K likes per post.
How many Instagram impressions does Must Do NYC get?+
Must Do NYC's Instagram content generated 15.1M total impressions over the last 12 months.