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174K
impressions
2.15M
likes
50.3K
comments
7.02K
posts
45
engagement
2.23%
emv
$64.3K
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47.7K

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Mid-day Cookie Dough, in collaboration with @middaysquares is coming this September 🤯
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middaysquares
Mid-day Cookie Dough, in collaboration with @middaysquares is coming this September 🤯
You lose track of your mom for one minute…
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1mo ago
middaysquares
You lose track of your mom for one minute…
@thecoconutcult @middaysquares collab flavor is LIVE & REAL. Jars are in nyc right now and going to be available on our website this Tuesday at 7pm est. Be there for the drop or be Mid Day Square. Only limited jars available 🏃‍♀️🫶
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middaysquares
@thecoconutcult @middaysquares collab flavor is LIVE & REAL. Jars are in nyc right now and going to be available on our website this Tuesday at 7pm est. Be there for the drop or be Mid Day Square. Only limited jars available 🏃‍♀️🫶
No Bread PB&J is here - No crust, No crumbs, No drama
Find nationwide at Target — and available to shop online at Target.com.

Not every store has it just yet, so call your local Target before heading in!
We can’t wait for you to try it ❤️

More retailers and our MiddaySquares.com launch coming very soon. Stay tuned 👀
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middaysquares
No Bread PB&J is here - No crust, No crumbs, No drama Find nationwide at Target — and available to shop online at Target.com. Not every store has it just yet, so call your local Target before heading in! We can’t wait for you to try it ❤️ More retailers and our MiddaySquares.com launch coming very soon. Stay tuned 👀
I’ve never tried our Peanut Butter squares… until today.

14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building.

But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts.

And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around…

Watch to the end to see what I thought.

(DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens.

Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.)

#middaysquares
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middaysquares
I’ve never tried our Peanut Butter squares… until today. 14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building. But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts. And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around… Watch to the end to see what I thought. (DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens. Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.) #middaysquares
Addressing the recently deleted post
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1mo ago
middaysquares
Addressing the recently deleted post
SOLD OUT 😭😭 but this flavor was so successful that we’re making another batch and dropping it soon. 

Mid-Day Cookie Dough is LIVE on the coconut cult’s website. 🔥Go grab some IMMEDIATELY before they’re gone.

For our Canadian community — don’t worry, we got you!! October 1st, this very limited drop will be available on NaturSanté’s website, with shipping Canada-wide. We’ll announce the moment it’s live so you can grab yours.
⚡️Stay tuned.
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middaysquares
SOLD OUT 😭😭 but this flavor was so successful that we’re making another batch and dropping it soon. Mid-Day Cookie Dough is LIVE on the coconut cult’s website. 🔥Go grab some IMMEDIATELY before they’re gone. For our Canadian community — don’t worry, we got you!! October 1st, this very limited drop will be available on NaturSanté’s website, with shipping Canada-wide. We’ll announce the moment it’s live so you can grab yours. ⚡️Stay tuned.
So I did a thing and went blonde 👱‍♀️

And since I was there for 8 and a half hours, I wanted to update you on what’s going on at Mid-Day Squares

Anyway let me know what you think of the new look and be honest

#middaysquares #hairtransformations #fyp #vlog
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middaysquares
So I did a thing and went blonde 👱‍♀️ And since I was there for 8 and a half hours, I wanted to update you on what’s going on at Mid-Day Squares Anyway let me know what you think of the new look and be honest #middaysquares #hairtransformations #fyp #vlog
No Bread PB&J is finally here! 

Order yours now at middaysquares.com 🍓
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3mo ago
middaysquares
No Bread PB&J is finally here! Order yours now at middaysquares.com 🍓
We did a thing.
January is about to taste… unlike anything we’ve done before. 👀
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middaysquares
We did a thing. January is about to taste… unlike anything we’ve done before. 👀
To our home town, we’re having an Exclusive pop-up this Saturday, April 18th in Montréal.

Address: 1944 Rue Onesime-Gagnon, Lachine, H8T 3M6 (free parking)

We’re about to drop our newest PB&J flavor — Grape — but before it goes live online, we wanted to give our hometown first access.

This Saturday, we’re opening up our HQ for our first-ever pop-up.

Come hang with us and grab a box of Grape before anyone else.

Limited quantities — first come, first served.
Boxes available on-site · credit & debit only

WHEN: 10AM–1PM

We’ve got Café Olimpico serving free coffee all morning — lattes, cappuccinos, espressos… the whole thing.

And for the first 20 people in line —
you’ll get a free box of Grape + Strawberry… and some merch.

Can’t wait to see you there.
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middaysquares
To our home town, we’re having an Exclusive pop-up this Saturday, April 18th in Montréal. Address: 1944 Rue Onesime-Gagnon, Lachine, H8T 3M6 (free parking) We’re about to drop our newest PB&J flavor — Grape — but before it goes live online, we wanted to give our hometown first access. This Saturday, we’re opening up our HQ for our first-ever pop-up. Come hang with us and grab a box of Grape before anyone else. Limited quantities — first come, first served. Boxes available on-site · credit & debit only WHEN: 10AM–1PM We’ve got Café Olimpico serving free coffee all morning — lattes, cappuccinos, espressos… the whole thing. And for the first 20 people in line — you’ll get a free box of Grape + Strawberry… and some merch. Can’t wait to see you there.
Day 1 of getting PB&J in fridges across the continent.
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1mo ago
middaysquares
Day 1 of getting PB&J in fridges across the continent.
We want to outsell milk. 🥛

But to get there, we need stores like Albertsons on our side. We only had 5 minutes to pitch them—now we’re waiting to hear back! 😬

MDS is currently in about 10,000 stores across North America. To achieve total domination, we have approximately 50,000 more stores to get into. We want you to be able to buy MDS wherever, whenever. Let’s go! 🚀

#middaysquares #albertsons #entrepreneurship
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middaysquares
We want to outsell milk. 🥛 But to get there, we need stores like Albertsons on our side. We only had 5 minutes to pitch them—now we’re waiting to hear back! 😬 MDS is currently in about 10,000 stores across North America. To achieve total domination, we have approximately 50,000 more stores to get into. We want you to be able to buy MDS wherever, whenever. Let’s go! 🚀 #middaysquares #albertsons #entrepreneurship
Have you ever asked your parents what you do for a living lol?

#fyp
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middaysquares
Have you ever asked your parents what you do for a living lol? #fyp
See you at tomorrow at 10am

XOXO, Lez & 🍇

Where: 1944 Rue Onesime-Gagnon, Lachine, H8T 3M6 (free parking)

When: 10AM–1PM
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middaysquares
See you at tomorrow at 10am XOXO, Lez & 🍇 Where: 1944 Rue Onesime-Gagnon, Lachine, H8T 3M6 (free parking) When: 10AM–1PM
We had no business starting a chocolate company. 

No food industry experience, no connections, just a condo kitchen, a wild idea, and a level of conviction that many called delusional.
But we truly believed that we could disrupt the afternoon snacking space. 
It’s hard to sum up the last 7 years of Mid-Day Squares. So much has happened. So much has been learnt. 
So many stories, memories and learnings.
You only get one life — that’s what pushed us to start.
Since then, we’ve harnessed an incredible community, made new friends, built a whole manufacturing plant (still wild to me), and grew a team of 50 who believe in this as much as we do.

Next goal: Continue to survive andddd get more bars in bellies. LFGGGG

#middaysquares #entrepreneurship #smallbusiness
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middaysquares
We had no business starting a chocolate company. No food industry experience, no connections, just a condo kitchen, a wild idea, and a level of conviction that many called delusional. But we truly believed that we could disrupt the afternoon snacking space. It’s hard to sum up the last 7 years of Mid-Day Squares. So much has happened. So much has been learnt. So many stories, memories and learnings. You only get one life — that’s what pushed us to start. Since then, we’ve harnessed an incredible community, made new friends, built a whole manufacturing plant (still wild to me), and grew a team of 50 who believe in this as much as we do. Next goal: Continue to survive andddd get more bars in bellies. LFGGGG #middaysquares #entrepreneurship #smallbusiness
We make it happen

Expo West
Booth 5466B
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1mo ago
middaysquares
We make it happen Expo West Booth 5466B
Less than a month away…
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4mo ago
middaysquares
Less than a month away…
Giveaway Closed!! Want a chance to taste our new flavor before anyone else?

January 2026 we drop our first-ever non-chocolate product.. 👀

But 15 of you are getting it a month early!

WHAT YOU WIN:
A little secret package with 2 squares of our unreleased flavor.

HOW TO ENTER:

1.) Follow us + Like this post

2.) Tag 2 friends and tell me… what flavor do you think it is? 👁️👄👁️
(Getting it wrong doesn’t affect your chances)

FOR 5 BONUS ENTRIES:
Share this post to your Stories and tag us so we can see it.

IMPORTANT: Contains tree nuts and peanuts. 🥜

GIVEAWAY CLOSES: Thursday, Dec 4 at 11:59PM

WINNERS ANNOUNCED: Friday, Dec 5 at 10AM on Stories

So hyped for yall to try the new flavour!!!
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4mo ago
middaysquares
Giveaway Closed!! Want a chance to taste our new flavor before anyone else? January 2026 we drop our first-ever non-chocolate product.. 👀 But 15 of you are getting it a month early! WHAT YOU WIN: A little secret package with 2 squares of our unreleased flavor. HOW TO ENTER: 1.) Follow us + Like this post 2.) Tag 2 friends and tell me… what flavor do you think it is? 👁️👄👁️ (Getting it wrong doesn’t affect your chances) FOR 5 BONUS ENTRIES: Share this post to your Stories and tag us so we can see it. IMPORTANT: Contains tree nuts and peanuts. 🥜 GIVEAWAY CLOSES: Thursday, Dec 4 at 11:59PM WINNERS ANNOUNCED: Friday, Dec 5 at 10AM on Stories So hyped for yall to try the new flavour!!!
Talking all things social media @thecoconutcult Collab Lab
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middaysquares
Talking all things social media @thecoconutcult Collab Lab

Mid-Day Squares (@middaysquares) Instagram Stats & Analytics

Mid-Day Squares (@middaysquares) has 174K Instagram followers with a 2.23% engagement rate over the past 12 months. Across 45.0 posts, Mid-Day Squares received 50.3K total likes and 1.71M impressions, averaging 1.12K likes per post. This page tracks Mid-Day Squares's performance metrics, top content, and engagement trends — updated daily.

Mid-Day Squares (@middaysquares) Instagram Analytics FAQ

How many Instagram followers does Mid-Day Squares have?+
Mid-Day Squares (@middaysquares) has 174K Instagram followers as of April 2026.
What is Mid-Day Squares's Instagram engagement rate?+
Mid-Day Squares's Instagram engagement rate is 2.23% over the last 12 months, based on 45.0 posts.
How many likes does Mid-Day Squares get on Instagram?+
Mid-Day Squares received 50.3K total likes across 45.0 posts in the last 12 months, averaging 1.12K likes per post.
How many Instagram impressions does Mid-Day Squares get?+
Mid-Day Squares's Instagram content generated 1.71M total impressions over the last 12 months.