instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
172K
impressions
1.87M
likes
47.7K
comments
6.62K
posts
449
engagement
2.54%
emv
$57.5K
Avg. per post
44.4K

Key Metrics

Distributions

Top Content

Mid-day Cookie Dough, in collaboration with @middaysquares is coming this September 🤯
274K
11K
947
7mo ago
middaysquares
Mid-day Cookie Dough, in collaboration with @middaysquares is coming this September 🤯
@thecoconutcult @middaysquares collab flavor is LIVE & REAL. Jars are in nyc right now and going to be available on our website this Tuesday at 7pm est. Be there for the drop or be Mid Day Square. Only limited jars available 🏃‍♀️🫶
186K
3.96K
282
5mo ago
middaysquares
@thecoconutcult @middaysquares collab flavor is LIVE & REAL. Jars are in nyc right now and going to be available on our website this Tuesday at 7pm est. Be there for the drop or be Mid Day Square. Only limited jars available 🏃‍♀️🫶
No Bread PB&J is here - No crust, No crumbs, No drama
Find nationwide at Target — and available to shop online at Target.com.

Not every store has it just yet, so call your local Target before heading in!
We can’t wait for you to try it ❤️

More retailers and our MiddaySquares.com launch coming very soon. Stay tuned 👀
120K
2.55K
487
1mo ago
middaysquares
No Bread PB&J is here - No crust, No crumbs, No drama Find nationwide at Target — and available to shop online at Target.com. Not every store has it just yet, so call your local Target before heading in! We can’t wait for you to try it ❤️ More retailers and our MiddaySquares.com launch coming very soon. Stay tuned 👀
I’ve never tried our Peanut Butter squares… until today.

14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building.

But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts.

And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around…

Watch to the end to see what I thought.

(DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens.

Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.)

#middaysquares
81.4K
2.27K
316
8mo ago
middaysquares
I’ve never tried our Peanut Butter squares… until today. 14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building. But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts. And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around… Watch to the end to see what I thought. (DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens. Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.) #middaysquares
SOLD OUT 😭😭 but this flavor was so successful that we’re making another batch and dropping it soon. 

Mid-Day Cookie Dough is LIVE on the coconut cult’s website. 🔥Go grab some IMMEDIATELY before they’re gone.

For our Canadian community — don’t worry, we got you!! October 1st, this very limited drop will be available on NaturSanté’s website, with shipping Canada-wide. We’ll announce the moment it’s live so you can grab yours.
⚡️Stay tuned.
67.3K
2.69K
231
5mo ago
middaysquares
SOLD OUT 😭😭 but this flavor was so successful that we’re making another batch and dropping it soon. Mid-Day Cookie Dough is LIVE on the coconut cult’s website. 🔥Go grab some IMMEDIATELY before they’re gone. For our Canadian community — don’t worry, we got you!! October 1st, this very limited drop will be available on NaturSanté’s website, with shipping Canada-wide. We’ll announce the moment it’s live so you can grab yours. ⚡️Stay tuned.
So I did a thing and went blonde 👱‍♀️

And since I was there for 8 and a half hours, I wanted to update you on what’s going on at Mid-Day Squares

Anyway let me know what you think of the new look and be honest

#middaysquares #hairtransformations #fyp #vlog
64.3K
1.24K
224
8mo ago
middaysquares
So I did a thing and went blonde 👱‍♀️ And since I was there for 8 and a half hours, I wanted to update you on what’s going on at Mid-Day Squares Anyway let me know what you think of the new look and be honest #middaysquares #hairtransformations #fyp #vlog
No Bread PB&J is finally here! 

Order yours now at middaysquares.com 🍓
57.1K
1.84K
348
1mo ago
middaysquares
No Bread PB&J is finally here! Order yours now at middaysquares.com 🍓
LFG the Polaroid queen is making her return to Expo West! Make sure to check in on our page this week to follow along as she and Jake take on the show together 
(Did I mention they’re sharing a hotel room?)

Put in the comments what type of mother/son content you want to see this week! 👇🔥

#middaysquares
54.9K
663
84
11mo ago
middaysquares
LFG the Polaroid queen is making her return to Expo West! Make sure to check in on our page this week to follow along as she and Jake take on the show together (Did I mention they’re sharing a hotel room?) Put in the comments what type of mother/son content you want to see this week! 👇🔥 #middaysquares
Happy Sunday!! Sharing the final part of my sabbatical video..

Talking about what’s next and what I’m still figuring out.

Taking this time off was exactly what I needed—to focus on my health, reset, and recover from burnout.

I’m feeling recharged and so excited to be back!

Thank you to everyone who supported me through this chapter 🫶🙏🏻

Xoxo,
Lez
51.4K
1.09K
93
10mo ago
middaysquares
Happy Sunday!! Sharing the final part of my sabbatical video.. Talking about what’s next and what I’m still figuring out. Taking this time off was exactly what I needed—to focus on my health, reset, and recover from burnout. I’m feeling recharged and so excited to be back! Thank you to everyone who supported me through this chapter 🫶🙏🏻 Xoxo, Lez
We did a thing.
January is about to taste… unlike anything we’ve done before. 👀
51.2K
1.34K
250
3mo ago
middaysquares
We did a thing. January is about to taste… unlike anything we’ve done before. 👀
Ever feel like you’re running on empty? 🔋 

When your business becomes your life, it’s easy to forget who you are beneath the vision. This is the story of how I hit my breaking point and decided to make some scary changes. 

Seven years into building Mid-Day Squares, I did something wild – I stepped back, packed a bag, and flew to Japan to find myself again. 

This video is all about those moments of vulnerability, discovery, and learning that there’s so much more to life than just surviving. 

Japan wasn’t an escape. It was a mirror. Reflecting back everything I’d forgotten about myself – my passion, my purpose, my peace. 

Some journeys can’t be measured in miles. They’re measured in the courage to choose yourself. 

Spoiler alert: It wasn’t all zen moments and perfect revelations. But it was real. It was mine. And it became my most powerful business lesson yet. 

Part 1 drops now. Part 2 and 3 coming this week, hope you stay with me. 

#entrepreneurship  #personalgrowth #burnout #resilience  #selfdiscovery #businessjourney #middaysquares #japan
50.6K
1.57K
189
11mo ago
middaysquares
Ever feel like you’re running on empty? 🔋 When your business becomes your life, it’s easy to forget who you are beneath the vision. This is the story of how I hit my breaking point and decided to make some scary changes. Seven years into building Mid-Day Squares, I did something wild – I stepped back, packed a bag, and flew to Japan to find myself again. This video is all about those moments of vulnerability, discovery, and learning that there’s so much more to life than just surviving. Japan wasn’t an escape. It was a mirror. Reflecting back everything I’d forgotten about myself – my passion, my purpose, my peace. Some journeys can’t be measured in miles. They’re measured in the courage to choose yourself. Spoiler alert: It wasn’t all zen moments and perfect revelations. But it was real. It was mine. And it became my most powerful business lesson yet. Part 1 drops now. Part 2 and 3 coming this week, hope you stay with me. #entrepreneurship #personalgrowth #burnout #resilience #selfdiscovery #businessjourney #middaysquares #japan
Just tried the Ninja Creami and I get the hype.
The machine? A queen.
My recipe? …not her best moment.

Definitely giving it another go—any tips or fave combos?? Drop them below pls!!

#ninjacreami #icecreamlover
45.6K
634
86
10mo ago
middaysquares
Just tried the Ninja Creami and I get the hype. The machine? A queen. My recipe? …not her best moment. Definitely giving it another go—any tips or fave combos?? Drop them below pls!! #ninjacreami #icecreamlover
We want to outsell milk. 🥛

But to get there, we need stores like Albertsons on our side. We only had 5 minutes to pitch them—now we’re waiting to hear back! 😬

MDS is currently in about 10,000 stores across North America. To achieve total domination, we have approximately 50,000 more stores to get into. We want you to be able to buy MDS wherever, whenever. Let’s go! 🚀

#middaysquares #albertsons #entrepreneurship
43.5K
1.18K
226
9mo ago
middaysquares
We want to outsell milk. 🥛 But to get there, we need stores like Albertsons on our side. We only had 5 minutes to pitch them—now we’re waiting to hear back! 😬 MDS is currently in about 10,000 stores across North America. To achieve total domination, we have approximately 50,000 more stores to get into. We want you to be able to buy MDS wherever, whenever. Let’s go! 🚀 #middaysquares #albertsons #entrepreneurship
Have you ever asked your parents what you do for a living lol?

#fyp
41.9K
688
174
5mo ago
middaysquares
Have you ever asked your parents what you do for a living lol? #fyp
Hiii 🙃 I want to take you through the idea behind our expo west booth. Let me know if you liked this style video 🙏🏻🫶
41.5K
1.4K
206
11mo ago
middaysquares
Hiii 🙃 I want to take you through the idea behind our expo west booth. Let me know if you liked this style video 🙏🏻🫶
We had no business starting a chocolate company. 

No food industry experience, no connections, just a condo kitchen, a wild idea, and a level of conviction that many called delusional.
But we truly believed that we could disrupt the afternoon snacking space. 
It’s hard to sum up the last 7 years of Mid-Day Squares. So much has happened. So much has been learnt. 
So many stories, memories and learnings.
You only get one life — that’s what pushed us to start.
Since then, we’ve harnessed an incredible community, made new friends, built a whole manufacturing plant (still wild to me), and grew a team of 50 who believe in this as much as we do.

Next goal: Continue to survive andddd get more bars in bellies. LFGGGG

#middaysquares #entrepreneurship #smallbusiness
35.5K
901
125
6mo ago
middaysquares
We had no business starting a chocolate company. No food industry experience, no connections, just a condo kitchen, a wild idea, and a level of conviction that many called delusional. But we truly believed that we could disrupt the afternoon snacking space. It’s hard to sum up the last 7 years of Mid-Day Squares. So much has happened. So much has been learnt. So many stories, memories and learnings. You only get one life — that’s what pushed us to start. Since then, we’ve harnessed an incredible community, made new friends, built a whole manufacturing plant (still wild to me), and grew a team of 50 who believe in this as much as we do. Next goal: Continue to survive andddd get more bars in bellies. LFGGGG #middaysquares #entrepreneurship #smallbusiness
This isn’t a highlight reel - this is what rebuilding looks like. Scars, surgeries, and tinkering.. Wondering if I’m spending my hours on this planet the right way. If you’re in the trenches right now, this is your reminder: you’re still here. Still fighting. Still becoming. Raw. Real. Unfiltered. 

Part 3 is coming and it’s all about my return to MDS and what’s next. 🖤

 #healthyjourney  #BusinessJourney #middaysquares #fyp
34.1K
853
93
10mo ago
middaysquares
This isn’t a highlight reel - this is what rebuilding looks like. Scars, surgeries, and tinkering.. Wondering if I’m spending my hours on this planet the right way. If you’re in the trenches right now, this is your reminder: you’re still here. Still fighting. Still becoming. Raw. Real. Unfiltered. Part 3 is coming and it’s all about my return to MDS and what’s next. 🖤 #healthyjourney #BusinessJourney #middaysquares #fyp
Talking all things social media @thecoconutcult Collab Lab
32.4K
665
47
5mo ago
middaysquares
Talking all things social media @thecoconutcult Collab Lab
Giveaway Closed!! Want a chance to taste our new flavor before anyone else?

January 2026 we drop our first-ever non-chocolate product.. 👀

But 15 of you are getting it a month early!

WHAT YOU WIN:
A little secret package with 2 squares of our unreleased flavor.

HOW TO ENTER:

1.) Follow us + Like this post

2.) Tag 2 friends and tell me… what flavor do you think it is? 👁️👄👁️
(Getting it wrong doesn’t affect your chances)

FOR 5 BONUS ENTRIES:
Share this post to your Stories and tag us so we can see it.

IMPORTANT: Contains tree nuts and peanuts. 🥜

GIVEAWAY CLOSES: Thursday, Dec 4 at 11:59PM

WINNERS ANNOUNCED: Friday, Dec 5 at 10AM on Stories

So hyped for yall to try the new flavour!!!
32.3K
769
468
2mo ago
middaysquares
Giveaway Closed!! Want a chance to taste our new flavor before anyone else? January 2026 we drop our first-ever non-chocolate product.. 👀 But 15 of you are getting it a month early! WHAT YOU WIN: A little secret package with 2 squares of our unreleased flavor. HOW TO ENTER: 1.) Follow us + Like this post 2.) Tag 2 friends and tell me… what flavor do you think it is? 👁️👄👁️ (Getting it wrong doesn’t affect your chances) FOR 5 BONUS ENTRIES: Share this post to your Stories and tag us so we can see it. IMPORTANT: Contains tree nuts and peanuts. 🥜 GIVEAWAY CLOSES: Thursday, Dec 4 at 11:59PM WINNERS ANNOUNCED: Friday, Dec 5 at 10AM on Stories So hyped for yall to try the new flavour!!!
I’m at the Arizona Food Marketing Alliance Tournament with the @sprouts team when something wild happened…

I sunk a 100 yard eagle

But even though it’s an amazing golf shot, it represented something more to me in that moment.

#golf #entrepreneurship #lfg #fyp
31.9K
457
44
10mo ago
middaysquares
I’m at the Arizona Food Marketing Alliance Tournament with the @sprouts team when something wild happened… I sunk a 100 yard eagle But even though it’s an amazing golf shot, it represented something more to me in that moment. #golf #entrepreneurship #lfg #fyp

Mid-Day Squares (@middaysquares) Instagram Stats & Analytics

Mid-Day Squares (@middaysquares) has 172K Instagram followers with a 2.54% engagement rate over the past 12 months. Across 449 posts, Mid-Day Squares received 47.7K total likes and 1.49M impressions, averaging 1.14K likes per post. This page tracks Mid-Day Squares's performance metrics, top content, and engagement trends — updated daily.

Mid-Day Squares (@middaysquares) Instagram Analytics FAQ

How many Instagram followers does Mid-Day Squares have?+
Mid-Day Squares (@middaysquares) has 172K Instagram followers as of February 2026.
What is Mid-Day Squares's Instagram engagement rate?+
Mid-Day Squares's Instagram engagement rate is 2.54% over the last 12 months, based on 449 posts.
How many likes does Mid-Day Squares get on Instagram?+
Mid-Day Squares received 47.7K total likes across 449 posts in the last year, averaging 1.14K likes per post.
How many Instagram impressions does Mid-Day Squares get?+
Mid-Day Squares's Instagram content generated 1.49M total impressions over the last 12 months.