NewGet @makeup's full report
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followers
164K
impressions
140M
likes
1.98M
comments
5.45K
posts
2.71K
engagement
0.760%
emv
$3.29M
Average per post
51.5K

Key Metrics

Distributions

Top Content

Never
via @mrs.kmita
24.8M
993K
583
11mo ago
makeup
Never via @mrs.kmita
trying inner corner eyeliner hack 👀🖤

makeup hack, makeup tips, eye makeup, inner eye, inner corner makeup, beauty hacks, makeup tutorial, beauty tok, makeup tricks, eye look
3.35M
18.8K
5
1mo ago
makeup
trying inner corner eyeliner hack 👀🖤 makeup hack, makeup tips, eye makeup, inner eye, inner corner makeup, beauty hacks, makeup tutorial, beauty tok, makeup tricks, eye look
Just a little something… @amaayrakapoor
1.54M
65.1K
12
11mo ago
makeup
Just a little something… @amaayrakapoor
Makeup hack with @genevieveturleymua
1.44M
24.2K
77
8mo ago
makeup
Makeup hack with @genevieveturleymua
Agree or disagree? @mahaaa.cc
1.01M
19.1K
458
11mo ago
makeup
Agree or disagree? @mahaaa.cc
The “lipstick effect” is more than a TikTok phrase — it’s a documented psychological phenomenon.

A study from the Journal of Cosmetic Science found that women performed significantly better on cognitive tasks after applying lipstick. Researchers believe this comes from a boost in self-assessed confidence, which activates the brain’s performance networks and improves focus, accuracy, and problem-solving.

It’s not about vanity or trying to impress anyone.
It’s about how small rituals — like putting on your favorite shade — can shift your mindset, elevate your mood, and sharpen your mental clarity.

So yes, the right lipstick can change your day.
And according to science, it can change your brain too.

Source: Journal of Cosmetic Science; University of Chieti-Pescara study on the Lipstick Effect
960K
38.4K
162
11mo ago
makeup
The “lipstick effect” is more than a TikTok phrase — it’s a documented psychological phenomenon. A study from the Journal of Cosmetic Science found that women performed significantly better on cognitive tasks after applying lipstick. Researchers believe this comes from a boost in self-assessed confidence, which activates the brain’s performance networks and improves focus, accuracy, and problem-solving. It’s not about vanity or trying to impress anyone. It’s about how small rituals — like putting on your favorite shade — can shift your mindset, elevate your mood, and sharpen your mental clarity. So yes, the right lipstick can change your day. And according to science, it can change your brain too. Source: Journal of Cosmetic Science; University of Chieti-Pescara study on the Lipstick Effect
So real 😫
-
@ellizabeth.marie 

#makeuplover
939K
22.4K
13
12mo ago
makeup
So real 😫 - @ellizabeth.marie #makeuplover
The hardest part of the routine 😩 @ellizabeth.marie
910K
19.9K
17
9mo ago
makeup
The hardest part of the routine 😩 @ellizabeth.marie
Tag that friend 😅 @helinnergun 

#iykyk
827K
10.9K
24
6mo ago
makeup
Tag that friend 😅 @helinnergun #iykyk
Just a little 😂
784K
31.3K
65
11mo ago
makeup
Just a little 😂
men 🙄 @yourlocalkitty.kat
723K
19.1K
52
10mo ago
makeup
men 🙄 @yourlocalkitty.kat
Sorry 😬🫢 @nikita_apan 

#relatable
722K
6.58K
19
5mo ago
makeup
Sorry 😬🫢 @nikita_apan #relatable
Smokey eyes tips and tricks✨ @beauty_vik_ 

#smokeyeyes
672K
4.44K
5
5mo ago
makeup
Smokey eyes tips and tricks✨ @beauty_vik_ #smokeyeyes
Ohhh a piece of candy @hiraaa.zayn
658K
22.7K
20
11mo ago
makeup
Ohhh a piece of candy @hiraaa.zayn
It just turns out better this way 
-
@sonyased5 

#makeup
636K
9.80K
29
12mo ago
makeup
It just turns out better this way - @sonyased5 #makeup
Sometimes you gotta lock in quick @gracemweston
615K
21.9K
32
11mo ago
makeup
Sometimes you gotta lock in quick @gracemweston
I need to get back to doing make up for fun @tanya_couillet
596K
16.7K
33
11mo ago
makeup
I need to get back to doing make up for fun @tanya_couillet
Two lipstick application techniques 👄 @farakhnoz.mua 

#lips
585K
1.56K
30
9mo ago
makeup
Two lipstick application techniques 👄 @farakhnoz.mua #lips
Eyeshadow hack✨ @beauty_vik_ 

#makeuptips
520K
2.26K
12
10mo ago
makeup
Eyeshadow hack✨ @beauty_vik_ #makeuptips
Always 😫😂 @avltna 

#makeup
513K
9.17K
13
11mo ago
makeup
Always 😫😂 @avltna #makeup

Makeup (@makeup) Instagram Stats & Analytics

Makeup (@makeup) has 164K Instagram followers with a 0.76% engagement rate over the past 12 months. Across 2.71K posts, Makeup received 1.98M total likes and 140M impressions, averaging 729 likes per post. This page tracks Makeup's performance metrics, top content, and engagement trends — updated daily. To benchmark @makeup against other accounts, use Socialpruf's Instagram competitor analysis tool.

Makeup (@makeup) Instagram Analytics FAQ

How many Instagram followers does Makeup have?+
Makeup (@makeup) has 164K Instagram followers as of October 2026.
What is Makeup's Instagram engagement rate?+
Makeup's Instagram engagement rate is 0.76% over the last 12 months, based on 2.71K posts.
How many likes does Makeup get on Instagram?+
Makeup received 1.98M total likes across 2.71K posts in the last 12 months, averaging 729 likes per post.
How many Instagram impressions does Makeup get?+
Makeup's Instagram content generated 140M total impressions over the last 12 months.
Can I compare Makeup with other Instagram accounts?+
Yes. Add @makeup to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.