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followers
162K
impressions
139M
likes
2.01M
comments
5.42K
posts
1.99K
engagement
0.807%
emv
$3.28M
Average per post
69.8K
Key Metrics
Impressions
monthly
Distributions
Content
25.0M
1.00M
582
9mo ago
makeup
Never
via @mrs.kmita
2.23M
1.32K
15
12mo ago
makeup
Save this contour method to try out later!✨
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@aysaaminii
#makeup
1.93M
51.7K
197
9mo ago
makeup
“Natural beauty” vs natural beauty 🎀 @vitoriacampo_
1.81M
34.9K
63
9mo ago
makeup
crazy it just fixes everything @colbydemarco
1.53M
65.5K
12
9mo ago
makeup
Just a little something… @amaayrakapoor
1.47M
6.56K
34
12mo ago
makeup
The best contour & conceal map ✨
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@annamakeup_artist
#contour
1.44M
24.3K
77
5mo ago
makeup
Makeup hack with @genevieveturleymua
1.12M
9.42K
123
10mo ago
makeup
The prettiest eye makeup 😍
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@youngcouture_
#makeupideas
1.01M
19.1K
460
8mo ago
makeup
Agree or disagree? @mahaaa.cc
965K
38.6K
162
8mo ago
makeup
The “lipstick effect” is more than a TikTok phrase — it’s a documented psychological phenomenon.
A study from the Journal of Cosmetic Science found that women performed significantly better on cognitive tasks after applying lipstick. Researchers believe this comes from a boost in self-assessed confidence, which activates the brain’s performance networks and improves focus, accuracy, and problem-solving.
It’s not about vanity or trying to impress anyone.
It’s about how small rituals — like putting on your favorite shade — can shift your mindset, elevate your mood, and sharpen your mental clarity.
So yes, the right lipstick can change your day.
And according to science, it can change your brain too.
Source: Journal of Cosmetic Science; University of Chieti-Pescara study on the Lipstick Effect
939K
22.5K
13
9mo ago
makeup
So real 😫
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@ellizabeth.marie
#makeuplover
910K
19.9K
17
7mo ago
makeup
The hardest part of the routine 😩 @ellizabeth.marie
827K
10.9K
24
3mo ago
makeup
Tag that friend 😅 @helinnergun
#iykyk
789K
31.6K
66
9mo ago
makeup
Just a little 😂
776K
1.04K
8
12mo ago
makeup
Which one gives better coverage?✨
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@serenasrosess
#makeuptips
723K
19.2K
52
8mo ago
makeup
men 🙄 @yourlocalkitty.kat
721K
6.63K
20
3mo ago
makeup
Sorry 😬🫢 @nikita_apan
#relatable
713K
1.17K
2
11mo ago
makeup
Color correcting works like magic ✨
-
@lenkalul
#makeuptips
666K
430
3
11mo ago
makeup
Making eyeliner easy 😍
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@glamwithsuzan
653K
22.8K
20
9mo ago
makeup
Ohhh a piece of candy @hiraaa.zayn
Makeup (@makeup) Instagram Stats & Analytics
Makeup (@makeup) has 162K Instagram followers with a 0.81% engagement rate over the past 12 months. Across 1.99K posts, Makeup received 2.01M total likes and 111M impressions, averaging 1.01K likes per post. This page tracks Makeup's performance metrics, top content, and engagement trends — updated daily.
Makeup (@makeup) Instagram Analytics FAQ
How many Instagram followers does Makeup have?+
Makeup (@makeup) has 162K Instagram followers as of August 2026.
What is Makeup's Instagram engagement rate?+
Makeup's Instagram engagement rate is 0.81% over the last 12 months, based on 1.99K posts.
How many likes does Makeup get on Instagram?+
Makeup received 2.01M total likes across 1.99K posts in the last 12 months, averaging 1.01K likes per post.
How many Instagram impressions does Makeup get?+
Makeup's Instagram content generated 111M total impressions over the last 12 months.