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followers
161K
impressions
147M
likes
2.04M
comments
6.13K
posts
1.55K
engagement
0.780%
emv
$3.46M
Average per post
94.9K
Key Metrics
Impressions
monthly
Distributions
Content
25.2M
1.01M
580
7mo ago
makeup
Never
via @mrs.kmita
4.52M
1.47K
17
11mo ago
makeup
Quick and easy nose contour✨
-
@taontm
#contour
3.80M
11.1K
164
10mo ago
makeup
The perfect hack for hot summer days ☺️
-
@nadjmahasher
#blush
2.92M
7.18K
248
11mo ago
makeup
Literally 😂
-
@honeyroseloves
#makeup
2.23M
1.32K
15
10mo ago
makeup
Save this contour method to try out later!✨
-
@aysaaminii
#makeup
1.93M
51.8K
198
7mo ago
makeup
“Natural beauty” vs natural beauty 🎀 @vitoriacampo_
1.90M
2.01K
10
10mo ago
makeup
How to conceal, contour, & blush ☺️
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@anisavisage
#beauty
1.81M
35.0K
63
7mo ago
makeup
crazy it just fixes everything @colbydemarco
1.71M
8.52K
52
11mo ago
makeup
Dark cherry eyeliner 🍒🖤
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@nadjmahasher
#eyeliner
1.69M
4.59K
45
10mo ago
makeup
Save for later✨
-
@annamakeup_artist
#contour
1.58M
2.42K
17
10mo ago
makeup
How to slim or round your face using contour✨
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@annamakeup_artist
#contour
1.53M
65.9K
12
7mo ago
makeup
Just a little something… @amaayrakapoor
1.47M
6.57K
34
10mo ago
makeup
The best contour & conceal map ✨
-
@annamakeup_artist
#contour
1.44M
24.4K
78
3mo ago
makeup
Makeup hack with @genevieveturleymua
1.13M
13.1K
45
11mo ago
makeup
The nail becomes usable again 😅
via @courtney.rozay
1.12M
9.44K
123
8mo ago
makeup
The prettiest eye makeup 😍
-
@youngcouture_
#makeupideas
1.10M
331
47
11mo ago
makeup
Rainbow contour hack 🌈
-
@realmarzia
#contour
1.01M
19.2K
461
6mo ago
makeup
Agree or disagree? @mahaaa.cc
981K
1.41K
9
10mo ago
makeup
When your scissors double as a contour tool ✂️
-
@realmarzia
#contour
970K
38.8K
163
6mo ago
makeup
The “lipstick effect” is more than a TikTok phrase — it’s a documented psychological phenomenon.
A study from the Journal of Cosmetic Science found that women performed significantly better on cognitive tasks after applying lipstick. Researchers believe this comes from a boost in self-assessed confidence, which activates the brain’s performance networks and improves focus, accuracy, and problem-solving.
It’s not about vanity or trying to impress anyone.
It’s about how small rituals — like putting on your favorite shade — can shift your mindset, elevate your mood, and sharpen your mental clarity.
So yes, the right lipstick can change your day.
And according to science, it can change your brain too.
Source: Journal of Cosmetic Science; University of Chieti-Pescara study on the Lipstick Effect
Makeup (@makeup) Instagram Stats & Analytics
Makeup (@makeup) has 161K Instagram followers with a 0.78% engagement rate over the past 12 months. Across 1.55K posts, Makeup received 2.04M total likes and 119M impressions, averaging 1.32K likes per post. This page tracks Makeup's performance metrics, top content, and engagement trends — updated daily.
Makeup (@makeup) Instagram Analytics FAQ
How many Instagram followers does Makeup have?+
Makeup (@makeup) has 161K Instagram followers as of June 2026.
What is Makeup's Instagram engagement rate?+
Makeup's Instagram engagement rate is 0.78% over the last 12 months, based on 1.55K posts.
How many likes does Makeup get on Instagram?+
Makeup received 2.04M total likes across 1.55K posts in the last 12 months, averaging 1.32K likes per post.
How many Instagram impressions does Makeup get?+
Makeup's Instagram content generated 119M total impressions over the last 12 months.