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followers
161K
impressions
137M
likes
1.99M
comments
5.36K
posts
1.82K
engagement
0.808%
emv
$3.24M
Average per post
75.3K
Key Metrics
Impressions
monthly
Distributions
Content
25.1M
1.00M
581
8mo ago
makeup
Never
via @mrs.kmita
2.23M
1.32K
15
11mo ago
makeup
Save this contour method to try out later!✨
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@aysaaminii
#makeup
1.93M
51.7K
197
8mo ago
makeup
“Natural beauty” vs natural beauty 🎀 @vitoriacampo_
1.90M
2.01K
10
11mo ago
makeup
How to conceal, contour, & blush ☺️
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@anisavisage
#beauty
1.81M
34.9K
63
8mo ago
makeup
crazy it just fixes everything @colbydemarco
1.58M
2.41K
17
12mo ago
makeup
How to slim or round your face using contour✨
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@annamakeup_artist
#contour
1.53M
65.7K
12
8mo ago
makeup
Just a little something… @amaayrakapoor
1.47M
6.56K
34
11mo ago
makeup
The best contour & conceal map ✨
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@annamakeup_artist
#contour
1.44M
24.3K
78
4mo ago
makeup
Makeup hack with @genevieveturleymua
1.12M
9.42K
123
9mo ago
makeup
The prettiest eye makeup 😍
-
@youngcouture_
#makeupideas
1.01M
19.2K
460
7mo ago
makeup
Agree or disagree? @mahaaa.cc
981K
1.41K
9
11mo ago
makeup
When your scissors double as a contour tool ✂️
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@realmarzia
#contour
967K
38.7K
163
7mo ago
makeup
The “lipstick effect” is more than a TikTok phrase — it’s a documented psychological phenomenon.
A study from the Journal of Cosmetic Science found that women performed significantly better on cognitive tasks after applying lipstick. Researchers believe this comes from a boost in self-assessed confidence, which activates the brain’s performance networks and improves focus, accuracy, and problem-solving.
It’s not about vanity or trying to impress anyone.
It’s about how small rituals — like putting on your favorite shade — can shift your mindset, elevate your mood, and sharpen your mental clarity.
So yes, the right lipstick can change your day.
And according to science, it can change your brain too.
Source: Journal of Cosmetic Science; University of Chieti-Pescara study on the Lipstick Effect
939K
22.6K
13
8mo ago
makeup
So real 😫
-
@ellizabeth.marie
#makeuplover
910K
19.9K
17
6mo ago
makeup
The hardest part of the routine 😩 @ellizabeth.marie
827K
10.9K
24
2mo ago
makeup
Tag that friend 😅 @helinnergun
#iykyk
792K
31.7K
66
8mo ago
makeup
Just a little 😂
776K
1.04K
8
11mo ago
makeup
Which one gives better coverage?✨
-
@serenasrosess
#makeuptips
723K
19.2K
52
7mo ago
makeup
men 🙄 @yourlocalkitty.kat
721K
6.63K
20
2mo ago
makeup
Sorry 😬🫢 @nikita_apan
#relatable
Makeup (@makeup) Instagram Stats & Analytics
Makeup (@makeup) has 161K Instagram followers with a 0.81% engagement rate over the past 12 months. Across 1.82K posts, Makeup received 1.99M total likes and 109M impressions, averaging 1.09K likes per post. This page tracks Makeup's performance metrics, top content, and engagement trends — updated daily.
Makeup (@makeup) Instagram Analytics FAQ
How many Instagram followers does Makeup have?+
Makeup (@makeup) has 161K Instagram followers as of July 2026.
What is Makeup's Instagram engagement rate?+
Makeup's Instagram engagement rate is 0.81% over the last 12 months, based on 1.82K posts.
How many likes does Makeup get on Instagram?+
Makeup received 1.99M total likes across 1.82K posts in the last 12 months, averaging 1.09K likes per post.
How many Instagram impressions does Makeup get?+
Makeup's Instagram content generated 109M total impressions over the last 12 months.