NewGet @makeup's full report
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followers
163K
impressions
141M
likes
2.05M
comments
5.65K
posts
2.53K
engagement
0.824%
emv
$3.34M
Average per post
55.8K

Key Metrics

Distributions

Top Content

Never
via @mrs.kmita
24.9M
995K
582
11mo ago
makeup
Never via @mrs.kmita
“Natural beauty” vs natural beauty 🎀 @vitoriacampo_
1.93M
51.5K
197
11mo ago
makeup
“Natural beauty” vs natural beauty 🎀 @vitoriacampo_
crazy it just fixes everything @colbydemarco
1.81M
34.8K
63
11mo ago
makeup
crazy it just fixes everything @colbydemarco
trying inner corner eyeliner hack 👀🖤

makeup hack, makeup tips, eye makeup, inner eye, inner corner makeup, beauty hacks, makeup tutorial, beauty tok, makeup tricks, eye look
1.77M
9.83K
2
1w ago
makeup
trying inner corner eyeliner hack 👀🖤 makeup hack, makeup tips, eye makeup, inner eye, inner corner makeup, beauty hacks, makeup tutorial, beauty tok, makeup tricks, eye look
Just a little something… @amaayrakapoor
1.54M
65.2K
12
11mo ago
makeup
Just a little something… @amaayrakapoor
Makeup hack with @genevieveturleymua
1.44M
24.2K
77
7mo ago
makeup
Makeup hack with @genevieveturleymua
Agree or disagree? @mahaaa.cc
1.01M
19.1K
458
10mo ago
makeup
Agree or disagree? @mahaaa.cc
The “lipstick effect” is more than a TikTok phrase — it’s a documented psychological phenomenon.

A study from the Journal of Cosmetic Science found that women performed significantly better on cognitive tasks after applying lipstick. Researchers believe this comes from a boost in self-assessed confidence, which activates the brain’s performance networks and improves focus, accuracy, and problem-solving.

It’s not about vanity or trying to impress anyone.
It’s about how small rituals — like putting on your favorite shade — can shift your mindset, elevate your mood, and sharpen your mental clarity.

So yes, the right lipstick can change your day.
And according to science, it can change your brain too.

Source: Journal of Cosmetic Science; University of Chieti-Pescara study on the Lipstick Effect
961K
38.5K
162
10mo ago
makeup
The “lipstick effect” is more than a TikTok phrase — it’s a documented psychological phenomenon. A study from the Journal of Cosmetic Science found that women performed significantly better on cognitive tasks after applying lipstick. Researchers believe this comes from a boost in self-assessed confidence, which activates the brain’s performance networks and improves focus, accuracy, and problem-solving. It’s not about vanity or trying to impress anyone. It’s about how small rituals — like putting on your favorite shade — can shift your mindset, elevate your mood, and sharpen your mental clarity. So yes, the right lipstick can change your day. And according to science, it can change your brain too. Source: Journal of Cosmetic Science; University of Chieti-Pescara study on the Lipstick Effect
So real 😫
-
@ellizabeth.marie 

#makeuplover
939K
22.5K
13
11mo ago
makeup
So real 😫 - @ellizabeth.marie #makeuplover
The hardest part of the routine 😩 @ellizabeth.marie
910K
19.9K
17
9mo ago
makeup
The hardest part of the routine 😩 @ellizabeth.marie
Tag that friend 😅 @helinnergun 

#iykyk
827K
10.9K
24
5mo ago
makeup
Tag that friend 😅 @helinnergun #iykyk
Just a little 😂
785K
31.4K
65
11mo ago
makeup
Just a little 😂
men 🙄 @yourlocalkitty.kat
723K
19.1K
52
10mo ago
makeup
men 🙄 @yourlocalkitty.kat
Sorry 😬🫢 @nikita_apan 

#relatable
722K
6.59K
19
5mo ago
makeup
Sorry 😬🫢 @nikita_apan #relatable
Smokey eyes tips and tricks✨ @beauty_vik_ 

#smokeyeyes
672K
4.45K
5
4mo ago
makeup
Smokey eyes tips and tricks✨ @beauty_vik_ #smokeyeyes
Ohhh a piece of candy @hiraaa.zayn
657K
22.7K
20
11mo ago
makeup
Ohhh a piece of candy @hiraaa.zayn
It just turns out better this way 
-
@sonyased5 

#makeup
636K
9.81K
29
11mo ago
makeup
It just turns out better this way - @sonyased5 #makeup
Sometimes you gotta lock in quick @gracemweston
615K
21.9K
32
10mo ago
makeup
Sometimes you gotta lock in quick @gracemweston
I need to get back to doing make up for fun @tanya_couillet
596K
16.7K
33
10mo ago
makeup
I need to get back to doing make up for fun @tanya_couillet
Two lipstick application techniques 👄 @farakhnoz.mua 

#lips
585K
1.56K
30
8mo ago
makeup
Two lipstick application techniques 👄 @farakhnoz.mua #lips

Makeup (@makeup) Instagram Stats & Analytics

Makeup (@makeup) has 163K Instagram followers with a 0.82% engagement rate over the past 12 months. Across 2.53K posts, Makeup received 2.05M total likes and 141M impressions, averaging 810 likes per post. This page tracks Makeup's performance metrics, top content, and engagement trends — updated daily.

Makeup (@makeup) Instagram Analytics FAQ

How many Instagram followers does Makeup have?+
Makeup (@makeup) has 163K Instagram followers as of October 2026.
What is Makeup's Instagram engagement rate?+
Makeup's Instagram engagement rate is 0.82% over the last 12 months, based on 2.53K posts.
How many likes does Makeup get on Instagram?+
Makeup received 2.05M total likes across 2.53K posts in the last 12 months, averaging 810 likes per post.
How many Instagram impressions does Makeup get?+
Makeup's Instagram content generated 141M total impressions over the last 12 months.