NewGet @jonesroadbeauty's full report
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followers
918K
impressions
63.7M
likes
674K
comments
73.4K
posts
708
engagement
0.807%
emv
$1.53M
Average per post
89.9K

Key Metrics

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Top Content

A complete look in one kit. Melida wears the Bobbi Kit 6.0 in Joy. 

The Bobbi Kit 6.0 is available now.
10.2M
13.5K
708
1mo ago
jonesroadbeauty
A complete look in one kit. Melida wears the Bobbi Kit 6.0 in Joy. The Bobbi Kit 6.0 is available now.
The brown eye + Espresso Best Pencil duo>>

Available now
5.57M
16.4K
468
3mo ago
jonesroadbeauty
The brown eye + Espresso Best Pencil duo>> Available now
We’re definitely falling for the Dark Brown Eyeshadow Stick + Espresso Best Pencil combination. 

What’s your favorite eyeshadow/liner shade combo?
4.42M
33.6K
553
8mo ago
jonesroadbeauty
We’re definitely falling for the Dark Brown Eyeshadow Stick + Espresso Best Pencil combination. What’s your favorite eyeshadow/liner shade combo?
Stop stressing the hooded eyes.
A tip from the founder herself.

The Eyeshadow Stick makes it easy. 
Try it and see.
1.22M
2.75K
124
8mo ago
jonesroadbeauty
Stop stressing the hooded eyes. A tip from the founder herself. The Eyeshadow Stick makes it easy. Try it and see.
It’s almost your last chance to try exclusive Gel Liner in Espresso on sale.

This limited-edition shade is only in The Party Kit - now up to 20% off thanks to our Black Friday Sitewide Sale.
1.20M
2.61K
61
11mo ago
jonesroadbeauty
It’s almost your last chance to try exclusive Gel Liner in Espresso on sale. This limited-edition shade is only in The Party Kit - now up to 20% off thanks to our Black Friday Sitewide Sale.
Finished your complexion but want to take your look to the next level? Follow these steps to get Charlotte’s night-out look.
973K
13.6K
504
2mo ago
jonesroadbeauty
Finished your complexion but want to take your look to the next level? Follow these steps to get Charlotte’s night-out look.
me 🤝🏻 deeper tone blush

wearing @jonesroadbeauty blushing stick in my shade JOY
845K
2.51K
59
7mo ago
jonesroadbeauty
me 🤝🏻 deeper tone blush wearing @jonesroadbeauty blushing stick in my shade JOY
#Liberty’s self-appointed Head of Extraordinary has arrived. #HelenaBonhamCarter joins us with one mission: to curate the 2026 Beauty Advent Calendar. 
Discover more at the link in bio.
 
Cast: 
#HelenaBonhamCarter
@lisaeldridgemakeup
@violette_fr 
@justbobbidotcom @jonesroadbeauty
@silcox_mark
@mrlukemcqueen

Production: @stinkfilms
Director: @eoinglaister
Music: @janbrzee
822K
34.9K
893
2mo ago
jonesroadbeauty
#Liberty’s self-appointed Head of Extraordinary has arrived. #HelenaBonhamCarter joins us with one mission: to curate the 2026 Beauty Advent Calendar.  Discover more at the link in bio.   Cast:  #HelenaBonhamCarter @lisaeldridgemakeup @violette_fr  @justbobbidotcom @jonesroadbeauty @silcox_mark @mrlukemcqueen Production: @stinkfilms Director: @eoinglaister Music: @janbrzee
#HelenaBonhamCarter, #Liberty’s self- appointed Head of Extraordinary, is on a mission to find the most extraordinary beauty picks to fill this year’s Beauty Advent Calendar. With the help of @jonesroadbeauty’s founder @justbobbidotcom, can she pull off a miracle?⁠
Discover more at the link in bio.
789K
14.7K
178
2mo ago
jonesroadbeauty
#HelenaBonhamCarter, #Liberty’s self- appointed Head of Extraordinary, is on a mission to find the most extraordinary beauty picks to fill this year’s Beauty Advent Calendar. With the help of @jonesroadbeauty’s founder @justbobbidotcom, can she pull off a miracle?⁠ Discover more at the link in bio.
Three steps to smokey party eyes:

Layer The Best Eyeshadow in Smokey Brown all over the lid, Dark Brown along the lash line, and a touch of So Pretty to finish the statement.
696K
3.67K
100
10mo ago
jonesroadbeauty
Three steps to smokey party eyes: Layer The Best Eyeshadow in Smokey Brown all over the lid, Dark Brown along the lash line, and a touch of So Pretty to finish the statement.
Comment CHARLOTTE for links to her look - up to 20% off for a limited time only.
641K
8.38K
2.60K
11mo ago
jonesroadbeauty
Comment CHARLOTTE for links to her look - up to 20% off for a limited time only.
Proof a smokey eye doesn’t have to be complicated. All you need is The Eyeshadow Stick.

For Savannah’s look, Bobbi used:
•Cream 
•Smokey Grey
•Dark Brown

What should Bobbi explain next?
561K
4.54K
93
8mo ago
jonesroadbeauty
Proof a smokey eye doesn’t have to be complicated. All you need is The Eyeshadow Stick. For Savannah’s look, Bobbi used: •Cream •Smokey Grey •Dark Brown What should Bobbi explain next?
Sometimes all you need is a The Eyeshadow Stick + Best Pencil duo. 

On Andressa: 
Eyeshadow Stick in Smokey Brown (Party Kit exclusive) 
Best Pencil in Espresso (Bobbi Kit 5.0 exclusive)
547K
2.05K
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8mo ago
jonesroadbeauty
Sometimes all you need is a The Eyeshadow Stick + Best Pencil duo. On Andressa: Eyeshadow Stick in Smokey Brown (Party Kit exclusive) Best Pencil in Espresso (Bobbi Kit 5.0 exclusive)
Joy vs Pinch, comment your opinions below
519K
2.03K
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7mo ago
jonesroadbeauty
Joy vs Pinch, comment your opinions below
Only have two minutes? We’ve got you covered. 

Watch @justbobbidotcom do a summer face in two minutes (and 10 seconds).
513K
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4mo ago
jonesroadbeauty
Only have two minutes? We’ve got you covered. Watch @justbobbidotcom do a summer face in two minutes (and 10 seconds).
Charlotte is wearing The Pinky Bronze Kit 2.0. 

The perfect mix of pink and bronze for an effortless, glowing holiday look that you’ll want to wear all year long.
511K
2.16K
110
1d ago
jonesroadbeauty
Charlotte is wearing The Pinky Bronze Kit 2.0. The perfect mix of pink and bronze for an effortless, glowing holiday look that you’ll want to wear all year long.
Last chance to try Miracle Balm on sale - our Cyber Monday Sitewide Sale ends at 11:59pm ET tonight. 

- Up to 20% off all orders
- Up to 25% off The Mini Miracle Balm Set
484K
627
36
11mo ago
jonesroadbeauty
Last chance to try Miracle Balm on sale - our Cyber Monday Sitewide Sale ends at 11:59pm ET tonight. - Up to 20% off all orders - Up to 25% off The Mini Miracle Balm Set
Jenna’s perfect party look for New Year’s Eve includes: 

- The Eyeshadow Stick in Cool Taupe
- Gel Liner in Espresso
- Mini Miracle Balm in Party 

Each product is exclusive to The Party Kit in Party.
323K
2.70K
68
10mo ago
jonesroadbeauty
Jenna’s perfect party look for New Year’s Eve includes: - The Eyeshadow Stick in Cool Taupe - Gel Liner in Espresso - Mini Miracle Balm in Party Each product is exclusive to The Party Kit in Party.
White elephant just got a lot less stressful. 

Gel Liner comes in four shades - this is Espresso, exclusive to The Party Kit. 

While you’re shopping for gifts, get one on us. All orders $85+ get a free Reusable Eye Mask for a limited time only.
322K
1.37K
23
11mo ago
jonesroadbeauty
White elephant just got a lot less stressful. Gel Liner comes in four shades - this is Espresso, exclusive to The Party Kit. While you’re shopping for gifts, get one on us. All orders $85+ get a free Reusable Eye Mask for a limited time only.
Gloria, you taught us what it means to be brave. You taught us what it means to have opinions, take stances, and be unafraid of what comes next. Your story inspired us immensely for decades - and ultimately became part of the seed that created ‘I Am Me.’ We are forever grateful to have learned from you, and to have been in your light over these last few years. 

Thank you for welcoming us, and ‘I Am Me’ into your home. Our talking circle conversation ignited a flame with profound sense of purpose. You gave us a space to share our deepest thoughts that live within us and turn them into our strengths. You helped us see what we’re all capable of. There are no words for that level of gratitude. 

We love you and we’ll miss you. Rest in power, friend. As promised, we’ll continue being loud. And when we’re struggling to be brave, we’ll remember you.
296K
14.1K
274
2mo ago
jonesroadbeauty
Gloria, you taught us what it means to be brave. You taught us what it means to have opinions, take stances, and be unafraid of what comes next. Your story inspired us immensely for decades - and ultimately became part of the seed that created ‘I Am Me.’ We are forever grateful to have learned from you, and to have been in your light over these last few years. Thank you for welcoming us, and ‘I Am Me’ into your home. Our talking circle conversation ignited a flame with profound sense of purpose. You gave us a space to share our deepest thoughts that live within us and turn them into our strengths. You helped us see what we’re all capable of. There are no words for that level of gratitude. We love you and we’ll miss you. Rest in power, friend. As promised, we’ll continue being loud. And when we’re struggling to be brave, we’ll remember you.

Jones Road Beauty (@jonesroadbeauty) Instagram Stats & Analytics

Jones Road Beauty (@jonesroadbeauty) has 918K Instagram followers with a 0.81% engagement rate over the past 12 months. Across 708 posts, Jones Road Beauty received 674K total likes and 63.7M impressions, averaging 951 likes per post. This page tracks Jones Road Beauty's performance metrics, top content, and engagement trends — updated daily. To benchmark @jonesroadbeauty against other accounts, use Socialpruf's Instagram competitor analysis tool.

Jones Road Beauty (@jonesroadbeauty) Instagram Analytics FAQ

How many Instagram followers does Jones Road Beauty have?+
Jones Road Beauty (@jonesroadbeauty) has 918K Instagram followers as of November 2026.
What is Jones Road Beauty's Instagram engagement rate?+
Jones Road Beauty's Instagram engagement rate is 0.81% over the last 12 months, based on 708 posts.
How many likes does Jones Road Beauty get on Instagram?+
Jones Road Beauty received 674K total likes across 708 posts in the last 12 months, averaging 951 likes per post.
How many Instagram impressions does Jones Road Beauty get?+
Jones Road Beauty's Instagram content generated 63.7M total impressions over the last 12 months.
Can I compare Jones Road Beauty with other Instagram accounts?+
Yes. Add @jonesroadbeauty to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.