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followers
784K
impressions
40.9M
likes
488K
comments
66.7K
posts
626
engagement
1.08%
emv
$1.02M
Avg. per post
76.3K

Key Metrics

Distributions

Top Content

We’re definitely falling for the Dark Brown Eyeshadow Stick + Espresso Best Pencil combination. 

What’s your favorite eyeshadow/liner shade combo?
3.75M
26.6K
414
3w ago
jonesroadbeauty
We’re definitely falling for the Dark Brown Eyeshadow Stick + Espresso Best Pencil combination. What’s your favorite eyeshadow/liner shade combo?
It’s almost your last chance to try exclusive Gel Liner in Espresso on sale.

This limited-edition shade is only in The Party Kit - now up to 20% off thanks to our Black Friday Sitewide Sale.
1.2M
2.6K
61
3mo ago
jonesroadbeauty
It’s almost your last chance to try exclusive Gel Liner in Espresso on sale. This limited-edition shade is only in The Party Kit - now up to 20% off thanks to our Black Friday Sitewide Sale.
Andreas’s wears The Party Kit in Party.

Three exclusives just for party season: 

- The Eyeshadow Stick in Cool Taupe
- Mini Miracle Balm in Party
- Gel Liner in Espresso 

Comment HOLIDAY to explore the kits.
820K
5.57K
1.6K
4mo ago
jonesroadbeauty
Andreas’s wears The Party Kit in Party. Three exclusives just for party season: - The Eyeshadow Stick in Cool Taupe - Mini Miracle Balm in Party - Gel Liner in Espresso Comment HOLIDAY to explore the kits.
Back to school calls for quick, effortless makeup that fits into your life. 

Charlotte’s easy look:
- What The Foundation in Beige
- The Face Pencil in #7 
- The Neutralizer Pencil in Fair Peach
- The Best Eyeshadow in Ash
- The Bronzer in Dusty Rose
- Tinted Face Powder in Yellow and Light
- Miracle Balm in Pinched Cheeks
- The Lip Pencil in Nude Rose
- Just A Sec in Cool Brown
- Gel Liner in Brown
- The Mascara
794K
12.2K
393
6mo ago
jonesroadbeauty
Back to school calls for quick, effortless makeup that fits into your life. Charlotte’s easy look: - What The Foundation in Beige - The Face Pencil in #7 - The Neutralizer Pencil in Fair Peach - The Best Eyeshadow in Ash - The Bronzer in Dusty Rose - Tinted Face Powder in Yellow and Light - Miracle Balm in Pinched Cheeks - The Lip Pencil in Nude Rose - Just A Sec in Cool Brown - Gel Liner in Brown - The Mascara
Three steps to smokey party eyes:

Layer The Best Eyeshadow in Smokey Brown all over the lid, Dark Brown along the lash line, and a touch of So Pretty to finish the statement.
692K
3.66K
103
2mo ago
jonesroadbeauty
Three steps to smokey party eyes: Layer The Best Eyeshadow in Smokey Brown all over the lid, Dark Brown along the lash line, and a touch of So Pretty to finish the statement.
Comment CHARLOTTE for links to her look - up to 20% off for a limited time only.
637K
8.37K
2.54K
3mo ago
jonesroadbeauty
Comment CHARLOTTE for links to her look - up to 20% off for a limited time only.
She’s an actor, author, model, CEO, and founder… but who is she really? 

New episode of The ‘I Am Me’ Series. Tomorrow at 10AM ET.
617K
13.8K
158
11mo ago
jonesroadbeauty
She’s an actor, author, model, CEO, and founder… but who is she really? New episode of The ‘I Am Me’ Series. Tomorrow at 10AM ET.
Here’s an easy, complete look in just a few minutes. 

Comment SUMMER to get @agingwith_style_and_grays’s look.
589K
14.5K
3.2K
8mo ago
jonesroadbeauty
Here’s an easy, complete look in just a few minutes. Comment SUMMER to get @agingwith_style_and_grays’s look.
Finances, family, and so much more. 

@brookeshields shares her story from actor to CEO of @shopcommence in the newest episode of The ‘I Am Me’ Series. 

Watch now on our YouTube.
496K
6.48K
87
11mo ago
jonesroadbeauty
Finances, family, and so much more. @brookeshields shares her story from actor to CEO of @shopcommence in the newest episode of The ‘I Am Me’ Series. Watch now on our YouTube.
Last chance to try Miracle Balm on sale - our Cyber Monday Sitewide Sale ends at 11:59pm ET tonight. 

- Up to 20% off all orders
- Up to 25% off The Mini Miracle Balm Set
483K
628
34
3mo ago
jonesroadbeauty
Last chance to try Miracle Balm on sale - our Cyber Monday Sitewide Sale ends at 11:59pm ET tonight. - Up to 20% off all orders - Up to 25% off The Mini Miracle Balm Set
Sometimes all you need is a The Eyeshadow Stick + Best Pencil duo. 

On Andressa: 
Eyeshadow Stick in Smokey Brown (Party Kit exclusive) 
Best Pencil in Espresso (Bobbi Kit 5.0 exclusive)
466K
1.79K
39
2w ago
jonesroadbeauty
Sometimes all you need is a The Eyeshadow Stick + Best Pencil duo. On Andressa: Eyeshadow Stick in Smokey Brown (Party Kit exclusive) Best Pencil in Espresso (Bobbi Kit 5.0 exclusive)
A pop of pink can pull it all together.

Not pictured: What The Foundation for a moisturizing, even base.

Comment GLOW to get Silvia’s look.
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3.84K
2.15K
4mo ago
jonesroadbeauty
A pop of pink can pull it all together. Not pictured: What The Foundation for a moisturizing, even base. Comment GLOW to get Silvia’s look.
It’s here - episode four of The ‘I Am Me’ Series: Carving Out Your Own Truth with @brookeshields.

In this episode, we sit down with actor, CEO and founder of @shopcommence hair care, Brooke Shields, to chat about defying personal and societal expectations, the joy of living fearlessly, and how picking yourself up and starting over is always possible, at any age. 

Watch now on the Jones Road YouTube channel.
455K
7.62K
150
11mo ago
jonesroadbeauty
It’s here - episode four of The ‘I Am Me’ Series: Carving Out Your Own Truth with @brookeshields. In this episode, we sit down with actor, CEO and founder of @shopcommence hair care, Brooke Shields, to chat about defying personal and societal expectations, the joy of living fearlessly, and how picking yourself up and starting over is always possible, at any age. Watch now on the Jones Road YouTube channel.
What’s my age? Not as simple of a question as it seems. 

Watch as we sit down with Today Show contributor and Peloton instructor @allymisslove to chat about age, confidence, sharing… and not sharing. 

Watch the full episode on YouTube now.
420K
4.05K
42
11mo ago
jonesroadbeauty
What’s my age? Not as simple of a question as it seems. Watch as we sit down with Today Show contributor and Peloton instructor @allymisslove to chat about age, confidence, sharing… and not sharing. Watch the full episode on YouTube now.
Proof a smokey eye doesn’t have to be complicated. All you need is The Eyeshadow Stick.

For Savannah’s look, Bobbi used:
•Cream 
•Smokey Grey
•Dark Brown

What should Bobbi explain next?
417K
3.23K
72
3w ago
jonesroadbeauty
Proof a smokey eye doesn’t have to be complicated. All you need is The Eyeshadow Stick. For Savannah’s look, Bobbi used: •Cream •Smokey Grey •Dark Brown What should Bobbi explain next?
The ultimate laid-back statement look. 

Andressa is wearing The Bobbi Kit 5.0 in Chic:

- Miracle Balm in Chic
- The Eyeshadow Stick in Smokey Brown
- The Illuminator in Baby Pink
- The Lip in Batch 18 
- The Best Pencil in Espresso
412K
2.35K
101
5mo ago
jonesroadbeauty
The ultimate laid-back statement look. Andressa is wearing The Bobbi Kit 5.0 in Chic: - Miracle Balm in Chic - The Eyeshadow Stick in Smokey Brown - The Illuminator in Baby Pink - The Lip in Batch 18 - The Best Pencil in Espresso
The easiest makeup routine - tutorial by makeup artist and founder @justbobbidotcom.

All products are exclusive to The Bobbi Kit 5.0 in Chic.
328K
3.22K
164
4mo ago
jonesroadbeauty
The easiest makeup routine - tutorial by makeup artist and founder @justbobbidotcom. All products are exclusive to The Bobbi Kit 5.0 in Chic.
White elephant just got a lot less stressful. 

Gel Liner comes in four shades - this is Espresso, exclusive to The Party Kit. 

While you’re shopping for gifts, get one on us. All orders $85+ get a free Reusable Eye Mask for a limited time only.
321K
1.37K
23
2mo ago
jonesroadbeauty
White elephant just got a lot less stressful. Gel Liner comes in four shades - this is Espresso, exclusive to The Party Kit. While you’re shopping for gifts, get one on us. All orders $85+ get a free Reusable Eye Mask for a limited time only.
Jenna’s perfect party look for New Year’s Eve includes: 

- The Eyeshadow Stick in Cool Taupe
- Gel Liner in Espresso
- Mini Miracle Balm in Party 

Each product is exclusive to The Party Kit in Party.
320K
2.7K
69
2mo ago
jonesroadbeauty
Jenna’s perfect party look for New Year’s Eve includes: - The Eyeshadow Stick in Cool Taupe - Gel Liner in Espresso - Mini Miracle Balm in Party Each product is exclusive to The Party Kit in Party.
We love a sparkle in the summer. 

@whitehairwisdom wears not 1, but 2 shades of Sparkle Wash for her summer night out. 

The products:
- Sparkle Wash in Barely Pink
- Sparkle Wash in Midas
- Gel Liner in Brown
- The Best Pencil in Brown
- Lip And Cheek Stick in English Rose
- Miracle Balm in Happy Hour
- The Mascara 
- The Brow Pencil in Grey
- The Lip Pencil in Nude Pink
310K
3.81K
199
8mo ago
jonesroadbeauty
We love a sparkle in the summer. @whitehairwisdom wears not 1, but 2 shades of Sparkle Wash for her summer night out. The products: - Sparkle Wash in Barely Pink - Sparkle Wash in Midas - Gel Liner in Brown - The Best Pencil in Brown - Lip And Cheek Stick in English Rose - Miracle Balm in Happy Hour - The Mascara - The Brow Pencil in Grey - The Lip Pencil in Nude Pink

Jones Road Beauty (@jonesroadbeauty) Instagram Stats & Analytics

Jones Road Beauty (@jonesroadbeauty) has 784K Instagram followers with a 1.08% engagement rate over the past 12 months. Across 626 posts, Jones Road Beauty received 488K total likes and 37.9M impressions, averaging 910 likes per post. This page tracks Jones Road Beauty's performance metrics, top content, and engagement trends — updated daily.

Jones Road Beauty (@jonesroadbeauty) Instagram Analytics FAQ

How many Instagram followers does Jones Road Beauty have?+
Jones Road Beauty (@jonesroadbeauty) has 784K Instagram followers as of March 2026.
What is Jones Road Beauty's Instagram engagement rate?+
Jones Road Beauty's Instagram engagement rate is 1.08% over the last 12 months, based on 626 posts.
How many likes does Jones Road Beauty get on Instagram?+
Jones Road Beauty received 488K total likes across 626 posts in the last 12 months, averaging 910 likes per post.
How many Instagram impressions does Jones Road Beauty get?+
Jones Road Beauty's Instagram content generated 37.9M total impressions over the last 12 months.