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This SIMPLE RULE has changed my life 👇

It’s called “KEVIN’S RULE” (named and coined from my friend Kevin)

Every other month you take a  day or so and schedule a mini adventure or activity you normally wouldn’t have done. So, Instead of watching the football game on Saturday… you go to a conference, run a race, visit a friend, etc.

The math works.

If you do that simple rule from age 30 to 70 you will have banked 240 mini adventures that you otherwise wouldn’t have done. That’s how you BUILD A GREAT LIFE RESUME.

#KevinsRule
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jesseitzler
This SIMPLE RULE has changed my life 👇 It’s called “KEVIN’S RULE” (named and coined from my friend Kevin) Every other month you take a day or so and schedule a mini adventure or activity you normally wouldn’t have done. So, Instead of watching the football game on Saturday… you go to a conference, run a race, visit a friend, etc. The math works. If you do that simple rule from age 30 to 70 you will have banked 240 mini adventures that you otherwise wouldn’t have done. That’s how you BUILD A GREAT LIFE RESUME. #KevinsRule
I need to know what camp everyone is in #BirthdaysAreGreen
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jesseitzler
I need to know what camp everyone is in #BirthdaysAreGreen
Comment RUN for more deets on Runningman.

I’ve been running for 30 years and I’ve never won a race. Not one. Back of the pack guy, always have been.

What I actually do out there is Run 7 minutes, walk 3. The Galloway method. Been doing it almost 20 years and it’s how I got through 100 miles at Hennepin. I’m not embarrassed by the walking part... it’s the reason I’m still running at all.

But somewhere along the way running turned into a resume. What’s your time, what’s your PR, show me the Strava. Meanwhile running gave me my health and some of my closest friends and it never once asked me how fast I was going.

So we built a race with no winners. Pick your distance, run it or walk it, change your mind halfway through. Nobody’s clocking you. Walkers, runners, rookies... no judgement, all welcome.

That first year a THIRD of the people out there went farther than the distance they signed up for. Nobody made them.

@runningmanfest . Sept 18-20 in Georgia. Comment RUN for details.
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jesseitzler
Comment RUN for more deets on Runningman. I’ve been running for 30 years and I’ve never won a race. Not one. Back of the pack guy, always have been. What I actually do out there is Run 7 minutes, walk 3. The Galloway method. Been doing it almost 20 years and it’s how I got through 100 miles at Hennepin. I’m not embarrassed by the walking part... it’s the reason I’m still running at all. But somewhere along the way running turned into a resume. What’s your time, what’s your PR, show me the Strava. Meanwhile running gave me my health and some of my closest friends and it never once asked me how fast I was going. So we built a race with no winners. Pick your distance, run it or walk it, change your mind halfway through. Nobody’s clocking you. Walkers, runners, rookies... no judgement, all welcome. That first year a THIRD of the people out there went farther than the distance they signed up for. Nobody made them. @runningmanfest . Sept 18-20 in Georgia. Comment RUN for details.
YOU ARE THE BUSINESS PLAN. 

I would have paid the Knicks $4,000 to do their song back in 1993. It gave me instant credibility when I was starting out. Now I had a  STORY that I could tell other teams…. I could show them something that worked…and maybe they would want that too. It worked. 

It gave me MOMENTUM which ultimately led me doing songs for almost every team in the NBA and led to the sale of my first business.

Don’t make every decision purely on the financials, there is a lot of value out there that can’t be quantified. BUILD YOUR STORY.
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jesseitzler
YOU ARE THE BUSINESS PLAN. I would have paid the Knicks $4,000 to do their song back in 1993. It gave me instant credibility when I was starting out. Now I had a STORY that I could tell other teams…. I could show them something that worked…and maybe they would want that too. It worked. It gave me MOMENTUM which ultimately led me doing songs for almost every team in the NBA and led to the sale of my first business. Don’t make every decision purely on the financials, there is a lot of value out there that can’t be quantified. BUILD YOUR STORY.
CRAZY STORY.

#GoNyGoNyGo
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jesseitzler
CRAZY STORY. #GoNyGoNyGo
Don't wait for opportunity to happen…create it.

BUY THE MUFFINS.

This isn’t a story of me being lucky or good at sales. This is a story of me putting myself in a situation where the universe could reward me for being there. Create your own luck.
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jesseitzler
Don't wait for opportunity to happen…create it. BUY THE MUFFINS. This isn’t a story of me being lucky or good at sales. This is a story of me putting myself in a situation where the universe could reward me for being there. Create your own luck.
A Misogi will always push you outside your comfort zone.

That’s the point. The challenge you earn becomes the story that defines your year.

@higherupwellness
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jesseitzler
A Misogi will always push you outside your comfort zone. That’s the point. The challenge you earn becomes the story that defines your year. @higherupwellness
Enter the new year “light”. Ready to attack vs playing catchup. Delete the emails you don’t need, clean the desk, cancel the subscriptions, clear out the closet, remove the apps you don't need. 

Come into 2026 ready to attack!

Thanks for having me on @dailystoicpodcast
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jesseitzler
Enter the new year “light”. Ready to attack vs playing catchup. Delete the emails you don’t need, clean the desk, cancel the subscriptions, clear out the closet, remove the apps you don't need. Come into 2026 ready to attack! Thanks for having me on @dailystoicpodcast
This was my plan… I stuck to it… and had an incredible year.

You gotta plan.

As the saying goes “Wars are won in the generals tent”.

The good thing about planning is anyone can do it. You don't need a Harvard degree, investors, experience or money. For me, I plan my life BEFORE my meetings. I’ve been doing this since I was 22 and it works so well.

Work always fills in… but the time to spend with family, go on trips, meet up with friends, train for your race doesn’t magically appear. Don’t wait for it to happen. Put it on the calendar!
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jesseitzler
This was my plan… I stuck to it… and had an incredible year. You gotta plan. As the saying goes “Wars are won in the generals tent”. The good thing about planning is anyone can do it. You don't need a Harvard degree, investors, experience or money. For me, I plan my life BEFORE my meetings. I’ve been doing this since I was 22 and it works so well. Work always fills in… but the time to spend with family, go on trips, meet up with friends, train for your race doesn’t magically appear. Don’t wait for it to happen. Put it on the calendar!
What a moment with ZERO warmup… 

@runningmanfest
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jesseitzler
What a moment with ZERO warmup… @runningmanfest
Keep your eyes open for opportunities.

The biggest meetings, partnerships, opportunities to advertise I’ve had in my businesses were NEVER in my plan.
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jesseitzler
Keep your eyes open for opportunities. The biggest meetings, partnerships, opportunities to advertise I’ve had in my businesses were NEVER in my plan.
LIFE HACK: Imagine if you’re 30 and you do this until you’re 70…you’ll have 40 YEAR DEFINING things on your LIFE RESUME. You won life. 

You want your Misogi to be so challenging there is a chance you don’t finish it…and that looks different for everyone.

For some people it can be signing up for a 5k… for others a marathon…. For others a 100 mile race. Pick something challenging for YOU. And put it on the calendar.

It will do the following…

1. Focus you… allow you to say “no” to things that don’t matter
2. Build confidence… working towards something really challenging
3. When you complete it… you’ll think you can do anything. So when you’re done….go double the business plan!😂
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jesseitzler
LIFE HACK: Imagine if you’re 30 and you do this until you’re 70…you’ll have 40 YEAR DEFINING things on your LIFE RESUME. You won life. You want your Misogi to be so challenging there is a chance you don’t finish it…and that looks different for everyone. For some people it can be signing up for a 5k… for others a marathon…. For others a 100 mile race. Pick something challenging for YOU. And put it on the calendar. It will do the following… 1. Focus you… allow you to say “no” to things that don’t matter 2. Build confidence… working towards something really challenging 3. When you complete it… you’ll think you can do anything. So when you’re done….go double the business plan!😂
These 3 things will change your life:

1. Misogi Challenge: Do something extremely hard once a year.

2. Kevin’s Rule: Plan six mini-adventures every year.

3. Winning Habits: Add one new habit every three months

Start planning your life BEFORE your meetings
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jesseitzler
These 3 things will change your life: 1. Misogi Challenge: Do something extremely hard once a year. 2. Kevin’s Rule: Plan six mini-adventures every year. 3. Winning Habits: Add one new habit every three months Start planning your life BEFORE your meetings
Spreading yourself thin slows the very progress you’re chasing.

Know the season you’re in… and let that be enough for now.

via @higherupwellness
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jesseitzler
Spreading yourself thin slows the very progress you’re chasing. Know the season you’re in… and let that be enough for now. via @higherupwellness
@devonlevesque , @jesseitzler , @garybrecka did a podcast together, it’s insane! Coming soon.
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jesseitzler
@devonlevesque , @jesseitzler , @garybrecka did a podcast together, it’s insane! Coming soon.
The three questions to ask yourself if you’re trying to find your purpose: 

What do you enjoy?

What are you good at?

How do you want to serve the world?
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jesseitzler
The three questions to ask yourself if you’re trying to find your purpose: What do you enjoy? What are you good at? How do you want to serve the world?
Throwback to the summer we spent 20 minutes trying (and failing) to catch one very annoying fly… then my husband @jesseitzler walks in and calmly announces he can summon the fly with a high‑pitch radio frequency only flies can hear—and catch it with his bare hands.
Me: “Yeah right…” 
Also me: 😳 
We have a hard time killing bugs in this family so of course the fly got away and lived to see another day 🤣
#MrMiyagi #JustLoveHim
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jesseitzler
Throwback to the summer we spent 20 minutes trying (and failing) to catch one very annoying fly… then my husband @jesseitzler walks in and calmly announces he can summon the fly with a high‑pitch radio frequency only flies can hear—and catch it with his bare hands. Me: “Yeah right…” Also me: 😳 We have a hard time killing bugs in this family so of course the fly got away and lived to see another day 🤣 #MrMiyagi #JustLoveHim
You can’t fake priorities.

“Family first” isn’t a slogan. It’s a decision you make over and over again.

If something truly matters to you… it shows up on your calendar.

Plan your year now. Be intentional. Honor the commitments you make to yourself and the people around you.

Do that consistently in 2026, and you won’t need motivation.

You’ll look back proud of how you spent your time.

Get your @thebigasscalendar and design the year on purpose.
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jesseitzler
You can’t fake priorities. “Family first” isn’t a slogan. It’s a decision you make over and over again. If something truly matters to you… it shows up on your calendar. Plan your year now. Be intentional. Honor the commitments you make to yourself and the people around you. Do that consistently in 2026, and you won’t need motivation. You’ll look back proud of how you spent your time. Get your @thebigasscalendar and design the year on purpose.
In 2022, I saw Jesse talk about the Misogi. I picked my first marathon as the first challenge. And it changed my life. 

What’s your Misogi for 2026 ? Drop it in the comments. 

Episode 72 of The HigherUp Podcast with @jesseitzler now live on Spotify, YouTube, and Apple Podcasts.
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jesseitzler
In 2022, I saw Jesse talk about the Misogi. I picked my first marathon as the first challenge. And it changed my life. What’s your Misogi for 2026 ? Drop it in the comments. Episode 72 of The HigherUp Podcast with @jesseitzler now live on Spotify, YouTube, and Apple Podcasts.
LIFE HACK: Imagine if you’re 30 and you do this until you’re 70…you’ll have 40 YEAR DEFINING things on your LIFE RESUME. You won life. 

You want your Misogi to be so challenging there is a chance you don’t finish it…and that looks different for everyone.

For some people it can be signing up for a 5k… for others a marathon…. For others a 100 mile race. Pick something challenging for YOU. And put it on the calendar.

It will do the following…

1. Focus you… allow you to say “no” to things that don’t matter
2. Build confidence… working towards something really challenging
3. When you complete it… you’ll think you can do anything. So when you’re done….go double the business plan!😂
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jesseitzler
LIFE HACK: Imagine if you’re 30 and you do this until you’re 70…you’ll have 40 YEAR DEFINING things on your LIFE RESUME. You won life. You want your Misogi to be so challenging there is a chance you don’t finish it…and that looks different for everyone. For some people it can be signing up for a 5k… for others a marathon…. For others a 100 mile race. Pick something challenging for YOU. And put it on the calendar. It will do the following… 1. Focus you… allow you to say “no” to things that don’t matter 2. Build confidence… working towards something really challenging 3. When you complete it… you’ll think you can do anything. So when you’re done….go double the business plan!😂

Jesse Itzler (@jesseitzler) Instagram Stats & Analytics

Jesse Itzler (@jesseitzler) has 1.44M Instagram followers with a 3.33% engagement rate over the past 12 months. Across 418 posts, Jesse Itzler received 3.51M total likes and 56.5M impressions, averaging 8.39K likes per post. This page tracks Jesse Itzler's performance metrics, top content, and engagement trends — updated daily.

Jesse Itzler (@jesseitzler) Instagram Analytics FAQ

How many Instagram followers does Jesse Itzler have?+
Jesse Itzler (@jesseitzler) has 1.44M Instagram followers as of August 2026.
What is Jesse Itzler's Instagram engagement rate?+
Jesse Itzler's Instagram engagement rate is 3.33% over the last 12 months, based on 418 posts.
How many likes does Jesse Itzler get on Instagram?+
Jesse Itzler received 3.51M total likes across 418 posts in the last 12 months, averaging 8.39K likes per post.
How many Instagram impressions does Jesse Itzler get?+
Jesse Itzler's Instagram content generated 56.5M total impressions over the last 12 months.