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followers
4.90K
impressions
19.1M
likes
275K
comments
2.45K
posts
107
engagement
1.45%
emv
$454K
Average per post
179K

Key Metrics

Distributions

Top Content

🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_)
4.66M
19.1K
531
9mo ago
jeff_chen_
🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_)
The WORLD is watching SGA vs. Andrew Nembhard’s matchup. But do you know the full story? 🤯 (@jeff_chen_, h/t Marcus Thompson II, @theathletichq) #NBAFinals presented by @youtubetv Game 4, TONIGHT on ABC (8:30pm/et)
2.03M
19.4K
76
11mo ago
jeff_chen_
The WORLD is watching SGA vs. Andrew Nembhard’s matchup. But do you know the full story? 🤯 (@jeff_chen_, h/t Marcus Thompson II, @theathletichq) #NBAFinals presented by @youtubetv Game 4, TONIGHT on ABC (8:30pm/et)
How did @wemby evolve as a person to become one of the brightest stars in the NBA? 📈 🎥 @jeff_chen_ Catch Wemby and the @spurs in @emirates NBA Cup action against the Rockets TONIGHT at 7:30pm/et on Prime! (h/t: Michael C. Wright, @espn, Tania Ganguli, @theathletichq, Matt Guzman, @sportsillustrated)
1.94M
18.4K
84
7mo ago
jeff_chen_
How did @wemby evolve as a person to become one of the brightest stars in the NBA? 📈 🎥 @jeff_chen_ Catch Wemby and the @spurs in @emirates NBA Cup action against the Rockets TONIGHT at 7:30pm/et on Prime! (h/t: Michael C. Wright, @espn, Tania Ganguli, @theathletichq, Matt Guzman, @sportsillustrated)
You ever hear the story of the #KiaMVP’s Sunrise Club? 🤯 (🎥 @jeff_chen_, h/t Fred Katz, @theathletichq) IND/OKC Game 2 TONIGHT at 8:00pm/et on ABC
1.77M
36.2K
163
12mo ago
jeff_chen_
You ever hear the story of the #KiaMVP’s Sunrise Club? 🤯 (🎥 @jeff_chen_, h/t Fred Katz, @theathletichq) IND/OKC Game 2 TONIGHT at 8:00pm/et on ABC
How did @cooper_flagg go from picking peas to NBA dreams? 🤯 (🎥 @jeff_chen_ ) Flagg and the Mavericks face off against the Knicks TONIGHT at 9:30pm/et on ESPN! (h/t: Christian Clark, @theathletichq, Baxter Holmes, @espn)
1.16M
13.2K
65
6mo ago
jeff_chen_
How did @cooper_flagg go from picking peas to NBA dreams? 🤯 (🎥 @jeff_chen_ ) Flagg and the Mavericks face off against the Knicks TONIGHT at 9:30pm/et on ESPN! (h/t: Christian Clark, @theathletichq, Baxter Holmes, @espn)
What’s the Pacers and Thunder’s secret ingredient? The Power of Friendship 🏆 (🎥 @jeff_chen_)
926K
9.63K
50
12mo ago
jeff_chen_
What’s the Pacers and Thunder’s secret ingredient? The Power of Friendship 🏆 (🎥 @jeff_chen_)
Do you know why they call @tyresehaliburton Little Magic? 🤯 (🎥 @jeff_chen_)
921K
10.3K
38
12mo ago
jeff_chen_
Do you know why they call @tyresehaliburton Little Magic? 🤯 (🎥 @jeff_chen_)
🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_) The 2025-26 NBA season begins October 21!
873K
8.59K
115
8mo ago
jeff_chen_
🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_) The 2025-26 NBA season begins October 21!
How did Kon Knueppel turn an old-soul mindset into elite basketball IQ? 🧠🏀 Kon and the East #9 Hornets host the #10 Heat in the @sofi Play-In TONIGHT at 7:30pm/et on Prime! (Via @jeff_chen_) (h/t: Mirin Fader, @theathletichq)
777K
10.4K
67
1mo ago
jeff_chen_
How did Kon Knueppel turn an old-soul mindset into elite basketball IQ? 🧠🏀 Kon and the East #9 Hornets host the #10 Heat in the @sofi Play-In TONIGHT at 7:30pm/et on Prime! (Via @jeff_chen_) (h/t: Mirin Fader, @theathletichq)
How did @fchwpo turn intellectual curiosity into his competitive edge on the court? 📚🏀 Jaylen Brown and the East’s #2 Celtics battle the #1 Pistons tonight at 8:00pm/et on NBC and Peacock. (Via @jeff_chen_) (h/t: Sean Gregory, @time)
741K
9.69K
88
4mo ago
jeff_chen_
How did @fchwpo turn intellectual curiosity into his competitive edge on the court? 📚🏀 Jaylen Brown and the East’s #2 Celtics battle the #1 Pistons tonight at 8:00pm/et on NBC and Peacock. (Via @jeff_chen_) (h/t: Sean Gregory, @time)
How did Bam Adebayo use one photo as motivation to build one of the most versatile skillsets in the NBA? 📸🏀 Bam and the East #10 Heat visit the #9 Hornets in the @sofi Play-In Tuesday night at 7:30pm/et on Prime! (via @jeff_chen_) (h/t: Zach Lowe, @espn)
698K
8.20K
52
1mo ago
jeff_chen_
How did Bam Adebayo use one photo as motivation to build one of the most versatile skillsets in the NBA? 📸🏀 Bam and the East #10 Heat visit the #9 Hornets in the @sofi Play-In Tuesday night at 7:30pm/et on Prime! (via @jeff_chen_) (h/t: Zach Lowe, @espn)
How did Jalen Brunson become one of the NBA’s most clutch performers? The foundation was laid through years of hard work alongside his father, Rick. Knicks (1-0) Spurs NBA Finals Game 2 tips off Friday night at 8:30pm/et on ABC 🏆
655K
7.32K
94
1d ago
jeff_chen_
How did Jalen Brunson become one of the NBA’s most clutch performers? The foundation was laid through years of hard work alongside his father, Rick. Knicks (1-0) Spurs NBA Finals Game 2 tips off Friday night at 8:30pm/et on ABC 🏆
Chris Brickley has built an audience of 4M+ by choosing to build his career and life in public, from his wins, struggles, and even personal grief. This unique approach and authenticity has turned the basketball skills trainer into one of the industry’s biggest and most marketable creators, mastering social media distribution and unlocking more NIL brand partnerships than most NBA athletes. His journey and Creator Blueprint shows that when you consistently document your journey without a filter, your audience will root for you to win. And it proves that the future of sports marketing isn’t just athletes but it’s creators of all sports career paths who know how to share their own stories.
443K
45.4K
315
8mo ago
jeff_chen_
Chris Brickley has built an audience of 4M+ by choosing to build his career and life in public, from his wins, struggles, and even personal grief. This unique approach and authenticity has turned the basketball skills trainer into one of the industry’s biggest and most marketable creators, mastering social media distribution and unlocking more NIL brand partnerships than most NBA athletes. His journey and Creator Blueprint shows that when you consistently document your journey without a filter, your audience will root for you to win. And it proves that the future of sports marketing isn’t just athletes but it’s creators of all sports career paths who know how to share their own stories.
Payton Pritchard turned his workout obsession as an 8th grader into a resume that includes NBA Champion and 6th Man of the Year. Growing up undersized, he knew he had to beat the odds with relentless commitment, dedication, and uncompromising discipline. From being homsesccholed to build more training hours, his story is a blueprint for those who really fall in love with the process of hard work: early mornings, unconventional methods, and repetition causing blood, sweat and tears. Just like his parents said: “If you wanna be great, you can’t be normal.” #nba #bostonceltics #differenthere #paytonpritchard #sportsinspiration
192K
8.97K
20
7mo ago
jeff_chen_
Payton Pritchard turned his workout obsession as an 8th grader into a resume that includes NBA Champion and 6th Man of the Year. Growing up undersized, he knew he had to beat the odds with relentless commitment, dedication, and uncompromising discipline. From being homsesccholed to build more training hours, his story is a blueprint for those who really fall in love with the process of hard work: early mornings, unconventional methods, and repetition causing blood, sweat and tears. Just like his parents said: “If you wanna be great, you can’t be normal.” #nba #bostonceltics #differenthere #paytonpritchard #sportsinspiration
Payton Pritchard turned his workout obsession as an 8th grader into a resume that includes NBA Champion and 6th Man of the Year. Growing up undersized, he knew he had to beat the odds with relentless commitment, dedication, and uncompromising discipline. From being homsesccholed to build more training hours, his story is a blueprint for those who really fall in love with the process of hard work: early mornings, unconventional methods, and repetition causing blood, sweat and tears. Just like his parents said: “If you wanna be great, you can’t be normal.” #nba #bostonceltics #differenthere #paytonpritchard #sportsinspiration
192K
8.97K
20
7mo ago
jeff_chen_
Payton Pritchard turned his workout obsession as an 8th grader into a resume that includes NBA Champion and 6th Man of the Year. Growing up undersized, he knew he had to beat the odds with relentless commitment, dedication, and uncompromising discipline. From being homsesccholed to build more training hours, his story is a blueprint for those who really fall in love with the process of hard work: early mornings, unconventional methods, and repetition causing blood, sweat and tears. Just like his parents said: “If you wanna be great, you can’t be normal.” #nba #bostonceltics #differenthere #paytonpritchard #sportsinspiration
Anthony Edwards just turned his competitive personality into an entire franchise show called Serious Business on Amazon Prime. What started as viral videos of him claiming to be the greatest athlete in any sport is now an entire content engine, where every challenge and game adds another layer to his story. This show is just another step as Anthony Edwards continues to build out the world of AE, while he empowers his entire crew during the process. This is how athletes evolve from stars on the court into generational business entities. By turning personality into programming, Anthony Edwards is building a global personal brand that extends far beyond basketball. Serious Business isn’t just a show that he created for fun but another page in his blueprint for the modern athlete turned entrepreneur. #anthonyedwards #seriousbusiness #entrepreneurs
159K
5.33K
30
4mo ago
jeff_chen_
Anthony Edwards just turned his competitive personality into an entire franchise show called Serious Business on Amazon Prime. What started as viral videos of him claiming to be the greatest athlete in any sport is now an entire content engine, where every challenge and game adds another layer to his story. This show is just another step as Anthony Edwards continues to build out the world of AE, while he empowers his entire crew during the process. This is how athletes evolve from stars on the court into generational business entities. By turning personality into programming, Anthony Edwards is building a global personal brand that extends far beyond basketball. Serious Business isn’t just a show that he created for fun but another page in his blueprint for the modern athlete turned entrepreneur. #anthonyedwards #seriousbusiness #entrepreneurs
Sunrise Training Club: from 6am workouts to back to back MVPs 🏆🏆 #nba #sga #shai
134K
8.54K
26
2w ago
jeff_chen_
Sunrise Training Club: from 6am workouts to back to back MVPs 🏆🏆 #nba #sga #shai
AJ Dybantsa might be college basketball’s most NBA-ready prospect since LeBron but his real advantage is his social media strategy. While most freshmen wait until the league to think about branding, AJ is already building a multi-platform content ecosystem across YouTube, TikTok, Instagram, and direct fan text messaging. His content shows life beyond basketball, helping him grow over 1M followers and one of the highest NIL valuations in college athletics. With partnerships already in place with Fanatics, Nike, and Red Bull, he’s proving that future stars won’t wait for draft night to build their business. At BYU, he’s setting a new standard for how athletes use content platforms to grow audience, influence, and commercial opportunity long before the NBA Draft. This is the blueprint for the next generation of athlete marketing; built one post, one platform, and one fan text message at a time. #nil #collegebasketball #socialmediastrategy #sportsmarketing
75.3K
4.13K
91
6mo ago
jeff_chen_
AJ Dybantsa might be college basketball’s most NBA-ready prospect since LeBron but his real advantage is his social media strategy. While most freshmen wait until the league to think about branding, AJ is already building a multi-platform content ecosystem across YouTube, TikTok, Instagram, and direct fan text messaging. His content shows life beyond basketball, helping him grow over 1M followers and one of the highest NIL valuations in college athletics. With partnerships already in place with Fanatics, Nike, and Red Bull, he’s proving that future stars won’t wait for draft night to build their business. At BYU, he’s setting a new standard for how athletes use content platforms to grow audience, influence, and commercial opportunity long before the NBA Draft. This is the blueprint for the next generation of athlete marketing; built one post, one platform, and one fan text message at a time. #nil #collegebasketball #socialmediastrategy #sportsmarketing
AJ Dybantsa might be college basketball’s most NBA-ready prospect since LeBron but his real advantage is his social media strategy. While most freshmen wait until the league to think about branding, AJ is already building a multi-platform content ecosystem across YouTube, TikTok, Instagram, and direct fan text messaging. His content shows life beyond basketball, helping him grow over 1M followers and one of the highest NIL valuations in college athletics. With partnerships already in place with Fanatics, Nike, and Red Bull, he’s proving that future stars won’t wait for draft night to build their business. At BYU, he’s setting a new standard for how athletes use content platforms to grow audience, influence, and commercial opportunity long before the NBA Draft. This is the blueprint for the next generation of athlete marketing; built one post, one platform, and one fan text message at a time. #nil #collegebasketball #socialmediastrategy #sportsmarketing
75.3K
4.13K
91
6mo ago
jeff_chen_
AJ Dybantsa might be college basketball’s most NBA-ready prospect since LeBron but his real advantage is his social media strategy. While most freshmen wait until the league to think about branding, AJ is already building a multi-platform content ecosystem across YouTube, TikTok, Instagram, and direct fan text messaging. His content shows life beyond basketball, helping him grow over 1M followers and one of the highest NIL valuations in college athletics. With partnerships already in place with Fanatics, Nike, and Red Bull, he’s proving that future stars won’t wait for draft night to build their business. At BYU, he’s setting a new standard for how athletes use content platforms to grow audience, influence, and commercial opportunity long before the NBA Draft. This is the blueprint for the next generation of athlete marketing; built one post, one platform, and one fan text message at a time. #nil #collegebasketball #socialmediastrategy #sportsmarketing
The University of Missouri just pulled off one of the most creative sports marketing plays in college basketball and every program will copy it next year. Instead of relying on traditional media, Mizzou Basketball invited top basketball creators to their Pro Day, turning it into a content distribution engine. These creators captured behind-the-scenes storytelling, player moments, and viral videos that helps the athletes build their NIL value while growing the school’s brand. This creator strategy gives Mizzou an edge in recruiting, fan engagement, and sponsor visibility. With former Overtime Elite executive Tim Fuller now at Mizzou, this wasn’t planned as just any normal Pro Day, but it was a blueprint for the future of sports and creator marketing in college basketball. #mizzou #collegebasketball #sportsmarketing #creators
69.0K
3.13K
45
6mo ago
jeff_chen_
The University of Missouri just pulled off one of the most creative sports marketing plays in college basketball and every program will copy it next year. Instead of relying on traditional media, Mizzou Basketball invited top basketball creators to their Pro Day, turning it into a content distribution engine. These creators captured behind-the-scenes storytelling, player moments, and viral videos that helps the athletes build their NIL value while growing the school’s brand. This creator strategy gives Mizzou an edge in recruiting, fan engagement, and sponsor visibility. With former Overtime Elite executive Tim Fuller now at Mizzou, this wasn’t planned as just any normal Pro Day, but it was a blueprint for the future of sports and creator marketing in college basketball. #mizzou #collegebasketball #sportsmarketing #creators

Jeff Chen (@jeff_chen_) Instagram Stats & Analytics

Jeff Chen (@jeff_chen_) has 4.90K Instagram followers with a 1.45% engagement rate over the past 12 months. Across 107 posts, Jeff Chen received 275K total likes and 19.1M impressions, averaging 2.57K likes per post. This page tracks Jeff Chen's performance metrics, top content, and engagement trends — updated daily.

Jeff Chen (@jeff_chen_) Instagram Analytics FAQ

How many Instagram followers does Jeff Chen have?+
Jeff Chen (@jeff_chen_) has 4.90K Instagram followers as of June 2026.
What is Jeff Chen's Instagram engagement rate?+
Jeff Chen's Instagram engagement rate is 1.45% over the last 12 months, based on 107 posts.
How many likes does Jeff Chen get on Instagram?+
Jeff Chen received 275K total likes across 107 posts in the last 12 months, averaging 2.57K likes per post.
How many Instagram impressions does Jeff Chen get?+
Jeff Chen's Instagram content generated 19.1M total impressions over the last 12 months.