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followers
4.58K
impressions
20.0M
likes
300K
comments
2.51K
posts
109
engagement
1.52%
emv
$478K
Average per post
183K

Key Metrics

Distributions

Top Content

🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_)
4.66M
19.1K
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8mo ago
jeff_chen_
🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_)
The WORLD is watching SGA vs. Andrew Nembhard’s matchup. But do you know the full story? 🤯 (@jeff_chen_, h/t Marcus Thompson II, @theathletichq) #NBAFinals presented by @youtubetv Game 4, TONIGHT on ABC (8:30pm/et)
2.03M
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11mo ago
jeff_chen_
The WORLD is watching SGA vs. Andrew Nembhard’s matchup. But do you know the full story? 🤯 (@jeff_chen_, h/t Marcus Thompson II, @theathletichq) #NBAFinals presented by @youtubetv Game 4, TONIGHT on ABC (8:30pm/et)
How did @wemby evolve as a person to become one of the brightest stars in the NBA? 📈 🎥 @jeff_chen_ Catch Wemby and the @spurs in @emirates NBA Cup action against the Rockets TONIGHT at 7:30pm/et on Prime! (h/t: Michael C. Wright, @espn, Tania Ganguli, @theathletichq, Matt Guzman, @sportsillustrated)
1.94M
18.4K
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6mo ago
jeff_chen_
How did @wemby evolve as a person to become one of the brightest stars in the NBA? 📈 🎥 @jeff_chen_ Catch Wemby and the @spurs in @emirates NBA Cup action against the Rockets TONIGHT at 7:30pm/et on Prime! (h/t: Michael C. Wright, @espn, Tania Ganguli, @theathletichq, Matt Guzman, @sportsillustrated)
You ever hear the story of the #KiaMVP’s Sunrise Club? 🤯 (🎥 @jeff_chen_, h/t Fred Katz, @theathletichq) IND/OKC Game 2 TONIGHT at 8:00pm/et on ABC
1.77M
36.2K
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11mo ago
jeff_chen_
You ever hear the story of the #KiaMVP’s Sunrise Club? 🤯 (🎥 @jeff_chen_, h/t Fred Katz, @theathletichq) IND/OKC Game 2 TONIGHT at 8:00pm/et on ABC
How did @cooper_flagg go from picking peas to NBA dreams? 🤯 (🎥 @jeff_chen_ ) Flagg and the Mavericks face off against the Knicks TONIGHT at 9:30pm/et on ESPN! (h/t: Christian Clark, @theathletichq, Baxter Holmes, @espn)
1.16M
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5mo ago
jeff_chen_
How did @cooper_flagg go from picking peas to NBA dreams? 🤯 (🎥 @jeff_chen_ ) Flagg and the Mavericks face off against the Knicks TONIGHT at 9:30pm/et on ESPN! (h/t: Christian Clark, @theathletichq, Baxter Holmes, @espn)
What’s the Pacers and Thunder’s secret ingredient? The Power of Friendship 🏆 (🎥 @jeff_chen_)
926K
9.63K
50
11mo ago
jeff_chen_
What’s the Pacers and Thunder’s secret ingredient? The Power of Friendship 🏆 (🎥 @jeff_chen_)
Do you know why they call @tyresehaliburton Little Magic? 🤯 (🎥 @jeff_chen_)
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10.3K
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11mo ago
jeff_chen_
Do you know why they call @tyresehaliburton Little Magic? 🤯 (🎥 @jeff_chen_)
🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_) The 2025-26 NBA season begins October 21!
873K
8.59K
115
7mo ago
jeff_chen_
🗣️ How can you watch the NBA in a whole new way this year? (via @jeff_chen_) The 2025-26 NBA season begins October 21!
How did @shai go from undersized kid to #KiaMVP? 🤯 (🎥 @jeff_chen_, h/t Fred Katz, @theathletichq) The #NBAFinals presented by @youtubetv tips off TOMORROW at 8:30pm/et on ABC!
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11mo ago
jeff_chen_
How did @shai go from undersized kid to #KiaMVP? 🤯 (🎥 @jeff_chen_, h/t Fred Katz, @theathletichq) The #NBAFinals presented by @youtubetv tips off TOMORROW at 8:30pm/et on ABC!
How did Kon Knueppel turn an old-soul mindset into elite basketball IQ? 🧠🏀 Kon and the East #9 Hornets host the #10 Heat in the @sofi Play-In TONIGHT at 7:30pm/et on Prime! (Via @jeff_chen_) (h/t: Mirin Fader, @theathletichq)
777K
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1mo ago
jeff_chen_
How did Kon Knueppel turn an old-soul mindset into elite basketball IQ? 🧠🏀 Kon and the East #9 Hornets host the #10 Heat in the @sofi Play-In TONIGHT at 7:30pm/et on Prime! (Via @jeff_chen_) (h/t: Mirin Fader, @theathletichq)
How did @fchwpo turn intellectual curiosity into his competitive edge on the court? 📚🏀 Jaylen Brown and the East’s #2 Celtics battle the #1 Pistons tonight at 8:00pm/et on NBC and Peacock. (Via @jeff_chen_) (h/t: Sean Gregory, @time)
741K
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3mo ago
jeff_chen_
How did @fchwpo turn intellectual curiosity into his competitive edge on the court? 📚🏀 Jaylen Brown and the East’s #2 Celtics battle the #1 Pistons tonight at 8:00pm/et on NBC and Peacock. (Via @jeff_chen_) (h/t: Sean Gregory, @time)
The Indiana Fever just dropped the WNBA’s most disrespectful t-shirt because when Caitlin Clark comes to town, every game really is a home game and here’s the playbook on how to turn it into a league-wide marketing takeover for the entire season. Is every game really a Fever home game? Comment “BLUEPRINT” and I’ll send you all my latest sports marketing content #wnba #indianafever #caitlinclark #sportsmarketing #womensbasketball
741K
23.5K
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12mo ago
jeff_chen_
The Indiana Fever just dropped the WNBA’s most disrespectful t-shirt because when Caitlin Clark comes to town, every game really is a home game and here’s the playbook on how to turn it into a league-wide marketing takeover for the entire season. Is every game really a Fever home game? Comment “BLUEPRINT” and I’ll send you all my latest sports marketing content #wnba #indianafever #caitlinclark #sportsmarketing #womensbasketball
How did Bam Adebayo use one photo as motivation to build one of the most versatile skillsets in the NBA? 📸🏀 Bam and the East #10 Heat visit the #9 Hornets in the @sofi Play-In Tuesday night at 7:30pm/et on Prime! (via @jeff_chen_) (h/t: Zach Lowe, @espn)
698K
8.20K
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1mo ago
jeff_chen_
How did Bam Adebayo use one photo as motivation to build one of the most versatile skillsets in the NBA? 📸🏀 Bam and the East #10 Heat visit the #9 Hornets in the @sofi Play-In Tuesday night at 7:30pm/et on Prime! (via @jeff_chen_) (h/t: Zach Lowe, @espn)
Chris Brickley has built an audience of 4M+ by choosing to build his career and life in public, from his wins, struggles, and even personal grief. This unique approach and authenticity has turned the basketball skills trainer into one of the industry’s biggest and most marketable creators, mastering social media distribution and unlocking more NIL brand partnerships than most NBA athletes. His journey and Creator Blueprint shows that when you consistently document your journey without a filter, your audience will root for you to win. And it proves that the future of sports marketing isn’t just athletes but it’s creators of all sports career paths who know how to share their own stories.
443K
46.3K
315
7mo ago
jeff_chen_
Chris Brickley has built an audience of 4M+ by choosing to build his career and life in public, from his wins, struggles, and even personal grief. This unique approach and authenticity has turned the basketball skills trainer into one of the industry’s biggest and most marketable creators, mastering social media distribution and unlocking more NIL brand partnerships than most NBA athletes. His journey and Creator Blueprint shows that when you consistently document your journey without a filter, your audience will root for you to win. And it proves that the future of sports marketing isn’t just athletes but it’s creators of all sports career paths who know how to share their own stories.
Payton Pritchard turned his workout obsession as an 8th grader into a resume that includes NBA Champion and 6th Man of the Year. Growing up undersized, he knew he had to beat the odds with relentless commitment, dedication, and uncompromising discipline. From being homsesccholed to build more training hours, his story is a blueprint for those who really fall in love with the process of hard work: early mornings, unconventional methods, and repetition causing blood, sweat and tears. Just like his parents said: “If you wanna be great, you can’t be normal.” #nba #bostonceltics #differenthere #paytonpritchard #sportsinspiration
191K
8.98K
19
6mo ago
jeff_chen_
Payton Pritchard turned his workout obsession as an 8th grader into a resume that includes NBA Champion and 6th Man of the Year. Growing up undersized, he knew he had to beat the odds with relentless commitment, dedication, and uncompromising discipline. From being homsesccholed to build more training hours, his story is a blueprint for those who really fall in love with the process of hard work: early mornings, unconventional methods, and repetition causing blood, sweat and tears. Just like his parents said: “If you wanna be great, you can’t be normal.” #nba #bostonceltics #differenthere #paytonpritchard #sportsinspiration
TJ McConnell wasn’t drafted but built a 10-year NBA career by simply outworking everyone. As he put it, if playing hard was easy, everyone would do it Is effort and playing hard a skill? Comment “BLUEPRINT” and I’ll send you all my latest sports marketing content #indianapacers #nba #nbaplayoffs #tjmcconnell #hardwork
181K
7.07K
29
11mo ago
jeff_chen_
TJ McConnell wasn’t drafted but built a 10-year NBA career by simply outworking everyone. As he put it, if playing hard was easy, everyone would do it Is effort and playing hard a skill? Comment “BLUEPRINT” and I’ll send you all my latest sports marketing content #indianapacers #nba #nbaplayoffs #tjmcconnell #hardwork
Anthony Edwards just turned his competitive personality into an entire franchise show called Serious Business on Amazon Prime. What started as viral videos of him claiming to be the greatest athlete in any sport is now an entire content engine, where every challenge and game adds another layer to his story. This show is just another step as Anthony Edwards continues to build out the world of AE, while he empowers his entire crew during the process. This is how athletes evolve from stars on the court into generational business entities. By turning personality into programming, Anthony Edwards is building a global personal brand that extends far beyond basketball. Serious Business isn’t just a show that he created for fun but another page in his blueprint for the modern athlete turned entrepreneur. #anthonyedwards #seriousbusiness #entrepreneurs
159K
5.33K
30
4mo ago
jeff_chen_
Anthony Edwards just turned his competitive personality into an entire franchise show called Serious Business on Amazon Prime. What started as viral videos of him claiming to be the greatest athlete in any sport is now an entire content engine, where every challenge and game adds another layer to his story. This show is just another step as Anthony Edwards continues to build out the world of AE, while he empowers his entire crew during the process. This is how athletes evolve from stars on the court into generational business entities. By turning personality into programming, Anthony Edwards is building a global personal brand that extends far beyond basketball. Serious Business isn’t just a show that he created for fun but another page in his blueprint for the modern athlete turned entrepreneur. #anthonyedwards #seriousbusiness #entrepreneurs
Shai Gilgeous-Alexander has been perfecting his craft by working out with his high school friends at 6AM every day in a group called Sunrise Training Club. Would you wake up to workout at 6AM? Comment “BLUEPRINT” and I’ll send you all my latest sports marketing content video b roll sourced from @theguardwhisperer #sga #shaigilgeousalexander #nba #sunrise #okcthunder #basketballworkout
133K
7.68K
41
12mo ago
jeff_chen_
Shai Gilgeous-Alexander has been perfecting his craft by working out with his high school friends at 6AM every day in a group called Sunrise Training Club. Would you wake up to workout at 6AM? Comment “BLUEPRINT” and I’ll send you all my latest sports marketing content video b roll sourced from @theguardwhisperer #sga #shaigilgeousalexander #nba #sunrise #okcthunder #basketballworkout
AJ Dybantsa might be college basketball’s most NBA-ready prospect since LeBron but his real advantage is his social media strategy. While most freshmen wait until the league to think about branding, AJ is already building a multi-platform content ecosystem across YouTube, TikTok, Instagram, and direct fan text messaging. His content shows life beyond basketball, helping him grow over 1M followers and one of the highest NIL valuations in college athletics. With partnerships already in place with Fanatics, Nike, and Red Bull, he’s proving that future stars won’t wait for draft night to build their business. At BYU, he’s setting a new standard for how athletes use content platforms to grow audience, influence, and commercial opportunity long before the NBA Draft. This is the blueprint for the next generation of athlete marketing; built one post, one platform, and one fan text message at a time. #nil #collegebasketball #socialmediastrategy #sportsmarketing
75.2K
4.13K
89
5mo ago
jeff_chen_
AJ Dybantsa might be college basketball’s most NBA-ready prospect since LeBron but his real advantage is his social media strategy. While most freshmen wait until the league to think about branding, AJ is already building a multi-platform content ecosystem across YouTube, TikTok, Instagram, and direct fan text messaging. His content shows life beyond basketball, helping him grow over 1M followers and one of the highest NIL valuations in college athletics. With partnerships already in place with Fanatics, Nike, and Red Bull, he’s proving that future stars won’t wait for draft night to build their business. At BYU, he’s setting a new standard for how athletes use content platforms to grow audience, influence, and commercial opportunity long before the NBA Draft. This is the blueprint for the next generation of athlete marketing; built one post, one platform, and one fan text message at a time. #nil #collegebasketball #socialmediastrategy #sportsmarketing
The University of Missouri just pulled off one of the most creative sports marketing plays in college basketball and every program will copy it next year. Instead of relying on traditional media, Mizzou Basketball invited top basketball creators to their Pro Day, turning it into a content distribution engine. These creators captured behind-the-scenes storytelling, player moments, and viral videos that helps the athletes build their NIL value while growing the school’s brand. This creator strategy gives Mizzou an edge in recruiting, fan engagement, and sponsor visibility. With former Overtime Elite executive Tim Fuller now at Mizzou, this wasn’t planned as just any normal Pro Day, but it was a blueprint for the future of sports and creator marketing in college basketball. #mizzou #collegebasketball #sportsmarketing #creators
69.0K
3.14K
45
6mo ago
jeff_chen_
The University of Missouri just pulled off one of the most creative sports marketing plays in college basketball and every program will copy it next year. Instead of relying on traditional media, Mizzou Basketball invited top basketball creators to their Pro Day, turning it into a content distribution engine. These creators captured behind-the-scenes storytelling, player moments, and viral videos that helps the athletes build their NIL value while growing the school’s brand. This creator strategy gives Mizzou an edge in recruiting, fan engagement, and sponsor visibility. With former Overtime Elite executive Tim Fuller now at Mizzou, this wasn’t planned as just any normal Pro Day, but it was a blueprint for the future of sports and creator marketing in college basketball. #mizzou #collegebasketball #sportsmarketing #creators

Jeff Chen (@jeff_chen_) Instagram Stats & Analytics

Jeff Chen (@jeff_chen_) has 4.58K Instagram followers with a 1.52% engagement rate over the past 12 months. Across 109 posts, Jeff Chen received 300K total likes and 20.0M impressions, averaging 2.75K likes per post. This page tracks Jeff Chen's performance metrics, top content, and engagement trends — updated daily.

Jeff Chen (@jeff_chen_) Instagram Analytics FAQ

How many Instagram followers does Jeff Chen have?+
Jeff Chen (@jeff_chen_) has 4.58K Instagram followers as of May 2026.
What is Jeff Chen's Instagram engagement rate?+
Jeff Chen's Instagram engagement rate is 1.52% over the last 12 months, based on 109 posts.
How many likes does Jeff Chen get on Instagram?+
Jeff Chen received 300K total likes across 109 posts in the last 12 months, averaging 2.75K likes per post.
How many Instagram impressions does Jeff Chen get?+
Jeff Chen's Instagram content generated 20.0M total impressions over the last 12 months.