NewGet @hypebae's full report
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followers
1.06M
impressions
277M
likes
11.2M
comments
95.6K
posts
1.82K
engagement
4.25%
emv
$8.45M
Average per post
152K
Key Metrics
Impressions
monthly
Distributions
Content
21.1M
2.30M
1.15K
2mo ago
hypebae
The real life MJ and Peter Parker🥹. @zendaya and @tomholland2013 looked more in love than ever at the London premiere of '@spidermanmovie : A Brand New Day' last night, with the actress in a couture ivory Tamara Ralph dress with the perfect amount of spidery details 🕷️.
Video: Getty
13.8M
427K
4.51K
7mo ago
hypebae
@crocs x @lego really said "I'm 2 blocks away" with their debut collab 🧱
We just stepped out to see the public's opinion of the shoe first-hand... and it's safe to say they turn some heads.
Would you walk a mile in these? 💚
Credit: Hypebae
10.3M
417K
3.48K
8mo ago
hypebae
How I want my Valentine to look at me ❤️
4.06M
316K
640
7mo ago
hypebae
No words for this one… just @alysaxliu and @zendaya becoming besties at @louisvuitton FW26
Video: Hypebae
3.86M
206K
917
4mo ago
hypebae
We caught up with global superstar and longtime house ambassador @jennierubyjane at the @chanelofficial 2026 Métiers d’art replica show in Seoul 🏛️🇰🇷
Video: Joyce Li/Hypebeast
3.60M
120K
293
2w ago
hypebae
Funny seeing both of them here. 🤭
Video: Hypebae
3.12M
7.21K
12
7mo ago
hypebae
@cartier unveils the latest creations in its signature Clash de Cartier collection.
As well as introducing colors into the collection like red and green-dyed agate, pink chalcedony, and onyx, and the first-ever yellow-gold iterations of its necklaces and bracelets, the signature graphic architecture of studs and clous de Paris goes large with a three-finger ring.
In partnership with Cartier
3.00M
76.3K
300
2w ago
hypebae
@namtan.tipnaree arrives at the @prada SS27 show in Milan.
Video: Hypebae
2.86M
114K
1.50K
6d ago
hypebae
@keniaos is set to make her mark on US stages 🦂❤️🔥🦂❤️🔥🦂❤️🔥
The Mexican superstar announces the US leg of her 'K de Karma' tour, traveling from Chicago to New York and Los Angeles for six dates that bring her latest album stateside.
Tickets go on sale starting Thursday, October 8 at 10 a.m. local time. Where are you meeting Kenia Os?
Photo: Alfredo Persan
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@keniaos está lista para conquistar los escenarios de EE. UU. 🦂❤️🔥🦂❤️🔥🦂❤️🔥
La superestrella mexicana anuncia la etapa estadounidense de su gira 'K de Karma', recorriendo ciudades desde Chicago hasta Nueva York y Los Ángeles con seis fechas que llevarán su último álbum a Estados Unidos.
Las entradas salen a la venta este jueves 8 de octubre a las 10 a. m. hora local. ¿Dónde verás a Kenia Os?
Foto: Alfredo Persan
2.71M
40.4K
1.16K
5mo ago
hypebae
@katyperry being Katy Perry at the 2026 Met Gala in @stellamccartney, “of course.”
Video: Hypebeast
2.51M
100K
131
4w ago
hypebae
NYFW is more fun with your sisters - just ask @sundaykalogeras, @eliana.kalogeras and @demitrakalogeras. The trio gave us a look at their night attending the @kidsuper show. From indie designers getting their flowers to a surprise @mslaurynhill performance, swipe to see everything that went down.
Imagery: The Kalogeras Sisters
2.34M
93.6K
1.37K
1w ago
hypebae
Tonight, V stepped into the crowd wearing Nothing 🫥
BTS’ @thv is officially @nothing's new Global Brand Ambassador, and even the brand couldn’t resist reviving the copypasta for the announcement.
The Seoul-shot campaign also gives us a first look at the upcoming Headphone (1) Pro, with V appearing alongside Nothing’s wider audio lineup.
The Headphone (1) Pro is coming soon.
Photo: Nothing
2.17M
86.7K
467
9mo ago
hypebae
@theofficialpandora is giving us tiny jewelry charms with a big impact. To celebrate the new Minis, the brand dropped a campaign starring global girl group @katseyeworld. Designed to be mixed, matched and layered for total personalization, your charm game is about to level up. Swipe through for some styling inspiration from the girls.
Photos: Pandora
2.01M
22.5K
242
5mo ago
hypebae
If anyone deserves a statue for their commitment to themes, it’s Heidi Klum 🙂↕️. She’s stepping out in stone for the 2026 Met Gala.
Video: Hypebeast
1.83M
63.5K
344
3mo ago
hypebae
@pharrell made a whole beach for @louisvuitton SS27 ☀️
Video: Hypebeast
1.76M
5.59K
7.48K
3w ago
hypebae
The one and only @katieprice at @natashazinko's SS27 LFW show tonight. 💋
Video: Hypebae
1.60M
110K
627
1mo ago
hypebae
@harrystyles showing love to @dollyparton is everything to us 🥹
Video: Hypebae
1.44M
57.8K
310
9mo ago
hypebae
Happy 14th birthday to Blue Ivy Carter! In honor of the big day, here is a roundup of all the best style moments that make her the queen of Gen Alpha. From sporting leather jackets at the age of 8 to being at the forefront of the wedge sneaker return aged 13, we can’t wait to see what she does next. Swipe through for our favorite moments.
Images: Getty
1.40M
55.9K
257
1mo ago
hypebae
This is @yvesntual, on the power to stay undefined.
For the first digital cover relaunch in celebration of Hypebae’s 10th anniversary, we spoke to K-pop disruptor Yves about reclaiming autonomy over her career and the ever-expanding sound and visual language she’s established for herself as a solo artist.
At one point in time, every detail in Yves’ career was predetermined for her based on the carefully curated persona she was assigned, from the lyrics she sang to which hair accessories she was allowed to wear. But now, having released four EPs on her own, including collaborations with PinkPantheress and Lexie Liu, Yves’ new era values what feels right above all else. The former LOONA member and current genre-fluid artist refuses to define herself, and in doing so, hopes she can be the kind of artist “whose work and existence speaks for itself.”
Head to the link in bio to read our full cover story with Yves.
Author: @kleighmation
Photographer: @tedminted
Styling: @kukseonnh
Makeup: @pjuuuq
Nails: @9inch.nails
Hair: @Yoonjiison
Production: @hypebeastkr
1.36M
30.0K
810
4mo ago
hypebae
Taking a front-row seat at the @chanelofficial 2026 Métiers d’art replica show in Seoul to see how the house’s global ambassadors and closest friends took in the runway.
The audience was packed with longtime muses like @jennierubyjane, @xxxibgdrgn, and @peggygou_ to Hollywood icon Tilda Swinton, Oscar-winner Youn Yuh-jung, and Lee Byung-hun. Thai stars @est_rvp and @bbaiporuary also touched down to catch the collection up close, modelled by @bhavithamandava , @soojoo , @sola5532 and more.
Video: Joyce Li/Hypebeast
Hypebae (@hypebae) Instagram Stats & Analytics
Hypebae (@hypebae) has 1.06M Instagram followers with a 4.25% engagement rate over the past 12 months. Across 1.82K posts, Hypebae received 11.2M total likes and 277M impressions, averaging 6.15K likes per post. This page tracks Hypebae's performance metrics, top content, and engagement trends — updated daily. To benchmark @hypebae against other accounts, use Socialpruf's Instagram competitor analysis tool.
Hypebae (@hypebae) Instagram Analytics FAQ
How many Instagram followers does Hypebae have?+
Hypebae (@hypebae) has 1.06M Instagram followers as of October 2026.
What is Hypebae's Instagram engagement rate?+
Hypebae's Instagram engagement rate is 4.25% over the last 12 months, based on 1.82K posts.
How many likes does Hypebae get on Instagram?+
Hypebae received 11.2M total likes across 1.82K posts in the last 12 months, averaging 6.15K likes per post.
How many Instagram impressions does Hypebae get?+
Hypebae's Instagram content generated 277M total impressions over the last 12 months.
Can I compare Hypebae with other Instagram accounts?+
Yes. Add @hypebae to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.