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followers
2.18M
impressions
219M
likes
7.01M
comments
54.5K
posts
809
engagement
2.25%
emv
$6.19M
Average per post
270K
Key Metrics
Impressions
monthly
Distributions
Content
11.0M
441K
477
2w ago
nylonmag
@cortis is bringing the fire — swipe for exclusive photos from the group’s “TNT” music video. 🧨
Photos: BIGHIT Music
8.81M
26.5K
804
7mo ago
nylonmag
On the second to last day of fashion month: @honeymoon has arrived. #LanaDelRey spotted arriving to @maisonvalentino in Paris on the arm of her husband 💞
7.64M
306K
4.55K
1mo ago
nylonmag
You don’t become the world’s coolest girl group without riling up the internet. But the members of @katseyeworld are tuning out the noise — and turning up the volume on their in-your-face style.
Introducing NYLON’s 2026 Music Issue cover stars, Katseye! At the link in bio, the global girl group sensation talk Coachella inspirations, “clapping back” through music, and showing up for each other.
Photographer: @dritch
Stylist: @katieqian
Writer: @brittanyspanos
Editor-in-Chief: @mccarthylauren
Creative Director: @karen.hibbert
Creative Movement Director: @charissakroeger
Set Designer: @kfond
Hair: @evaniefrausto
Makeup: @loftjet
Manicurist: @byjuanalvear
Video: @whatagrosspeach @tikioffline
Photo Director: @jackamomooo
Production: @danielledsmit @kii.brown
Fashion Market Director: @jennifernicoleyee
Fashion: @stephmariasanchez @ashirahkatrice @noeliarw
Features Director: @nolanfeeney
Social Director: @charlielouisemock
Talent Bookings: @specialprojectsmedia
6.08M
186K
2.24K
7mo ago
nylonmag
Karol G. feat @bellahadid?! Drop the remix. #VSFS
6.07M
11.8K
98
1mo ago
nylonmag
Best spot in the crowd? Just ask @Google Search. #Coachella #sponsored
5.94M
1.89K
8
10mo ago
nylonmag
#SchwarzkopfPartner @t.haags is saying yes to a lot lately—marriage, a new home, life in the spotlight. But this transformation is just for her. She’s going blonde with BLONDME by @schwarzkopfusa. Its integrated Anti-Metal Bond Technology helps protect the hair, keeping its strength and elasticity for minimized breakage. New shade, new chapter. What story will you tell? @hairbyschwarzkopf.usa #BLONDME #Schwarzkopf #ad
5.65M
14.8K
142
1mo ago
nylonmag
Which era of @Coachella fashion are you? @Google Search helps break it down. #sponsored
5.58M
223K
1.57K
1mo ago
nylonmag
@katseyeworld has experimented with how they make decisions. They’ve tried a majority-rules approach before, but when it comes to a new song or choreography, votes like that felt exclusionary — and more detrimental to the group’s dynamic than the work of finding a way to make everyone happy. “We’ve learned that if even just one person doesn’t feel good about a certain thing, we need to heavily consider and communicate about it — because it’s not about the majority enjoying it and just having the people who don’t enjoy it adjust. If we don’t feel comfortable, we don’t feel passionate,” @sophia_laforteza says.
Katseye covers NYLON’s Music Issue — read the full story at the link in bio.
Photographer: @dritch
Stylist: @katieqian
Writer: @brittanyspanos
Editor-in-Chief: @mccarthylauren
Creative Director: @karen.hibbert
Creative Movement Director: @charissakroeger
Set Designer: @kfond
Hair: @evaniefrausto
Makeup: @loftjet
Manicurist: @byjuanalvear
Video: @whatagrosspeach, @tikioffline
Photo Director: @jackamomooo
Production: @danielledsmit @kii.brown
Fashion Market Director: @jennifernicoleyee
Fashion: @stephmariasanchez @ashirahkatrice @noeliarw
Features Director: @nolanfeeney
Social Director: @charlielouisemock
Talent Bookings: @specialprojectsmedia
4.37M
81.0K
112
11mo ago
nylonmag
Nothing but a little red lip *is* just so good.
@dovecameron is NYLON’s June cover star — watch the full video at the link in bio.
Video Overlaid: @lau_ramoso
Photographer: @instamaxmonty
Set Designer: @eyako_o
Stylist: @ashleyfurnival
Writer: @brujacore
Hair: @dimitrishair @opusbeauty
Makeup: @ernestocasillas @opusbeauty
Manicurist: @painted_lolly
Tailor: @hasmik_scdinc
Production: @kii.brown @danielledsmit
Talent Bookings: @specialprojectsmedia
Video: @tikioffline @whatgrosspeach
Director, Photo & Bookings: @jackamomooo
Fashion Market Director: @jennifernicoleyee
Social Director: @charlielouisemock
Editor in Chief: @mccarthylauren
SVP Creative: @karen.hibbert
3.94M
158K
1.16K
8mo ago
nylonmag
Diamonds are @keniaos’ best friend. The singer got rockstar-ready for @kimshuistudio’s SS26 #NYFW show, but before she could take in all the looks made for “women who want it all,” she let NYLON in on her getting-ready process. From glam chair to front row, swipe through to see how Os prepped for her fashion-filled night.
Photos: @alfredopersan
Styling: @pam.eaguila
Makeup: @abigailmedman
Hair: @juliodelatorrehair
3.83M
153K
466
3mo ago
nylonmag
@badbunnypr’s #SuperBowl performance had quite the star-studded casita — did you catch the It Girls (and @pascalispunk) on stage?
Photos: Getty
3.12M
97.9K
1.36K
1mo ago
nylonmag
The girls are here!!! #NYLONHouse
Video: NYLON
2.94M
344
378
8mo ago
nylonmag
From front row to every day, @viennaskye and @rachspeed style fall fits made to last beyond the season at the @marshalls Good Stuff Style House — with designer finds at great prices. #ad
2.85M
16.7K
2.35K
7mo ago
nylonmag
Um 🥵 @ameliagray is red-hot at the #VSFS.
2.64M
106K
89
9mo ago
nylonmag
Welcome back, Pink Slip. After rocking the fictional band’s tee earlier this week, @lindsaylohan continued her tribute to Pink Slip at the @freakierfridaymovie UK premiere in a custom @ludovicdesaintsernin dress, inspired by the one her character wore onstage as the band’s frontwoman. The look was even complete with a @judithleiberny bag referencing the character’s red guitar.
Photos: Getty/#FreakyFriday
2.64M
106K
728
1mo ago
nylonmag
@katseyeworld’s journey began in late 2021, when Hybe — the South Korean company behind BTS — and Geffen launched auditions to create a new global girl group, styled and trained like the K-pop stars Hybe is known for, but with multicultural appeal for the last remaining souls somehow convinced K-pop isn’t for them. After two years of searching for, then subsequently workshopping, prospective members, the 120,000 applicants were whittled down to 20, who then competed in the YouTube competition “The Debut: Dream Academy,” where fans voted for the final lineup. The top six became Katseye as we know them, the world’s most talked-about girl group, responsible for some of the tightest dance breaks and gaggiest performances on the planet. Most of them had been working toward stardom for a decade or more already.
Katseye covers NYLON’s Music Issue — read the full story at the link in bio.
Photographer: @dritch
Stylist: @katieqian
Writer: @brittanyspanos
Editor-in-Chief: @mccarthylauren
Creative Director: @karen.hibbert
Creative Movement Director: @charissakroeger
Set Designer: @kfond
Hair: @evaniefrausto
Makeup: @loftjet
Manicurist: @byjuanalvear
Video: @whatagrosspeach @tikioffline
Photo Director: @jackamomooo
Production: @danielledsmit @kii.brown
Fashion Market Director: @jennifernicoleyee
Fashion: @stephmariasanchez @ashirahkatrice @noeliarw
Features Director: @nolanfeeney
Social Director: @charlielouisemock
Talent Bookings: @specialprojectsmedia
2.60M
950
2
7mo ago
nylonmag
@marshalls styled one winner in luxe finds at incredible prices. #ad
2.57M
155K
1.24K
1mo ago
nylonmag
@katseyeworld can't imagine themselves in any other girl group, but if they *had* to choose...
Watch the full 'No Phone Zone' segment with our latest cover stars at the link in bio.
Photographer: @dritch
Stylist: @katieqian
Writer: @brittanyspanos
Editor-in-Chief: @mccarthylauren
Creative Director: @karen.hibbert
Creative Movement Director: @charissakroeger
Set Designer: @kfond
Hair: @evaniefrausto
Makeup: @loftjet
Manicurist: @byjuanalvear
Video: @whatagrosspeach @tikioffline
Photo Director: @jackamomooo
Production: @danielledsmit @kii.brown
Fashion Market Director: @jennifernicoleyee
Fashion: @stephmariasanchez @ashirahkatrice @noeliarw
Features Director: @nolanfeeney
Social Director: @charlielouisemock
Talent Bookings: @specialprojectsmedia
2.45M
280K
1.39K
1mo ago
nylonmag
@katseyeworld, global girl group — but do they know the most-streamed song in the world? (Hint: it’s NOT “Happy Birthday”)
For NYLON’s Music Issue, the girls of Katseye go analog in ‘No Phone Zone’ to answer common questions with no screens and no shortcuts. From facts about themselves to pop-culture recall, it’s a low-tech test of memory, confidence, and composure — watch the full video at the link in bio.
Photographer: @dritch
Stylist: @katieqian
Writer: @brittanyspanos
Editor-in-Chief: @mccarthylauren
Creative Director: @karen.hibbert
Creative Movement Director: @charissakroeger
Set Designer: @kfond
Hair: @evaniefrausto
Makeup: @loftjet
Manicurist: @byjuanalvear
Video: @whatagrosspeach @tikioffline
Photo Director: @jackamomooo
Production: @danielledsmit @kii.brown
Fashion Market Director: @jennifernicoleyee
Fashion: @stephmariasanchez @ashirahkatrice @noeliarw
Features Director: @nolanfeeney
Social Director: @charlielouisemock
Talent Bookings: @specialprojectsmedia
2.01M
80.4K
271
8mo ago
nylonmag
Introducing NYLON’s September It Girl, @lola.tung.
As she says goodbye to the YA world of ‘The Summer I Turned Pretty,’ the actor is in no hurry to grow up: “We’re 22. We can take our time.”
Photographer: @emilysoto
Stylist: @stephmariasanchez
Writer: @jessicagoodman
Editor-in-Chief: @mccarthylauren
Creative Director: @karen.hibbert
Hair: @ledora
Makeup: @shaynagold
Video: @katdiermissen
Photo Director: @jackamomooo
Production Assistant: @brittany_vy
Fashion Market Director: @jennifernicoleyee
Fashion Market: @ashirahkatrice
Stylist Assistant: @noeliarw
Social Director: @charlielouisemock
Talent Bookings: @specialprojectsmedia
NYLON (@nylonmag) Instagram Stats & Analytics
NYLON (@nylonmag) has 2.18M Instagram followers with a 2.25% engagement rate over the past 12 months. Across 809 posts, NYLON received 7.01M total likes and 97.4M impressions, averaging 8.67K likes per post. This page tracks NYLON's performance metrics, top content, and engagement trends — updated daily.
NYLON (@nylonmag) Instagram Analytics FAQ
How many Instagram followers does NYLON have?+
NYLON (@nylonmag) has 2.18M Instagram followers as of May 2026.
What is NYLON's Instagram engagement rate?+
NYLON's Instagram engagement rate is 2.25% over the last 12 months, based on 809 posts.
How many likes does NYLON get on Instagram?+
NYLON received 7.01M total likes across 809 posts in the last 12 months, averaging 8.67K likes per post.
How many Instagram impressions does NYLON get?+
NYLON's Instagram content generated 97.4M total impressions over the last 12 months.