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followers
3.75M
impressions
235M
likes
10.6M
comments
89.4K
posts
682
engagement
5.22%
emv
$7.47M
Average per post
345K

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In comes @indenavarrette.

The actress’s performance in this year’s indie horror film “Obsession” made the internet both jaw-dropped and heart-eyed. The fashion world similarly followed suit. It seems everyone is obsessed with Inde, but it’s more than just her acting. It’s her quick wit. Her unbothered sense of humor. Her authenticity that cuts through in every interview.

In fact, the actress chose her professional name “Inde” — her real name is Danielle — from a childhood nickname. Given to her by her family, because she’s always been fiercely independent. A true individual. Now she’s carving her own path. And making the world take notice.

Being herself. Wearing denim, her way.

Shot by @bjorniooss 

Explore the campaign at link in bio. 
See it in stores 8.13.
33.6M
1.35M
5.31K
1mo ago
gap
In comes @indenavarrette. The actress’s performance in this year’s indie horror film “Obsession” made the internet both jaw-dropped and heart-eyed. The fashion world similarly followed suit. It seems everyone is obsessed with Inde, but it’s more than just her acting. It’s her quick wit. Her unbothered sense of humor. Her authenticity that cuts through in every interview. In fact, the actress chose her professional name “Inde” — her real name is Danielle — from a childhood nickname. Given to her by her family, because she’s always been fiercely independent. A true individual. Now she’s carving her own path. And making the world take notice. Being herself. Wearing denim, her way. Shot by @bjorniooss Explore the campaign at link in bio. See it in stores 8.13.
You’ve never seen sweats like this.

Cut loose. Worn boldly.
For originals redefining the uniform — and the moment.
Introducing Sweats like this.
Featuring global artist @itsyoungmiko.

“WASSUP” by @itsyoungmiko
Directed by @bethany.vargas 
Choreographed by @ztato

Dancers: @amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davyd_treasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28

Explore the campaign at link in bio.

#Sweatslikethis
18.1M
1.24M
14.2K
6mo ago
gap
You’ve never seen sweats like this. Cut loose. Worn boldly. For originals redefining the uniform — and the moment. Introducing Sweats like this. Featuring global artist @itsyoungmiko. “WASSUP” by @itsyoungmiko Directed by @bethany.vargas Choreographed by @ztato Dancers: @amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davyd_treasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28 Explore the campaign at link in bio. #Sweatslikethis
@itsyoungmiko defies definition.

Global artist Young Miko has been pushing every boundary through her music — reshaping Latin trap with an authenticity only she can bring. The Puerto Rican singer’s music has taken her onto main stages and magazine covers, and it’s easy to see why she draws fan love wherever she goes. She’s charismatic and confident, with layers of softness and swagger. A multifaceted combination that keeps people guessing.

Now, the GRAMMY-nominated star is onto her next unexpected move — she partnered with us to reimagine the visuals for her track “WASSUP.” A full-length music video in GapSweats. “I dress for both style and comfort, and hoodies hit right in the middle,” she says. “I always carry one with me.”

Shot by @oliviamalone

Explore the campaign at link in bio.

#Sweatslikethis
17.2M
689K
2.04K
6mo ago
gap
@itsyoungmiko defies definition. Global artist Young Miko has been pushing every boundary through her music — reshaping Latin trap with an authenticity only she can bring. The Puerto Rican singer’s music has taken her onto main stages and magazine covers, and it’s easy to see why she draws fan love wherever she goes. She’s charismatic and confident, with layers of softness and swagger. A multifaceted combination that keeps people guessing. Now, the GRAMMY-nominated star is onto her next unexpected move — she partnered with us to reimagine the visuals for her track “WASSUP.” A full-length music video in GapSweats. “I dress for both style and comfort, and hoodies hit right in the middle,” she says. “I always carry one with me.” Shot by @oliviamalone Explore the campaign at link in bio. #Sweatslikethis
Denim on your own.

This is denim on your own terms.
A call to wear it your way.
No rules. No hesitation. Just you.
Featuring musician @malcolmtodd and actress @indenavarrette.

“Dancing On My Own” by @robynkonichiwa
Reimagined by @malcolmtodd
Directed by @tanumuino

Explore the campaign at link in bio. See it in stores 8.13.
9.73M
515K
2.70K
1mo ago
gap
Denim on your own. This is denim on your own terms. A call to wear it your way. No rules. No hesitation. Just you. Featuring musician @malcolmtodd and actress @indenavarrette. “Dancing On My Own” by @robynkonichiwa Reimagined by @malcolmtodd Directed by @tanumuino Explore the campaign at link in bio. See it in stores 8.13.
Better in Denim. Reconstructed. 
 
@katseyeworld wears custom reconstructed Gap looks, for a special performance at the @grammymuseum @recordingacademy. Designed by @humberto.
 
#BetterinDenim
8.30M
332K
548
11mo ago
gap
Better in Denim. Reconstructed.   @katseyeworld wears custom reconstructed Gap looks, for a special performance at the @grammymuseum @recordingacademy. Designed by @humberto.   #BetterinDenim
“I like to trust my own instincts. I don’t overthink it.”
 
Shot by @bjorniooss
7.57M
303K
422
1mo ago
gap
“I like to trust my own instincts. I don’t overthink it.”   Shot by @bjorniooss
The Hailey Jean. Coming soon. 

Launching online on 7.16 at 12 p.m. ET / 9 a.m. PT.

Available globally in select stores at 10 a.m.
5.16M
136K
1.16K
1mo ago
gap
The Hailey Jean. Coming soon. Launching online on 7.16 at 12 p.m. ET / 9 a.m. PT. Available globally in select stores at 10 a.m.
Gap × Stranger Things. 

A capsule created for one last adventure in Hawkins. Where the weird and wild collide. And nostalgia becomes new again. 

Link in bio to shop.
4.96M
14.4K
49
9mo ago
gap
Gap × Stranger Things. A capsule created for one last adventure in Hawkins. Where the weird and wild collide. And nostalgia becomes new again. Link in bio to shop.
In step.

Actress @indenavarrette and musician @malcolmtodd exist in their own creative lanes, but intersect in our fall campaign. Being unmistakably themselves. 

Malcolm wears the Loose Boot Jean and Baggy Carpenter Jean. Inde wears the Straight Taper Jean and Slim Barrel Jean.

Explore the campaign at link in bio.
4.81M
192K
193
4w ago
gap
In step. Actress @indenavarrette and musician @malcolmtodd exist in their own creative lanes, but intersect in our fall campaign. Being unmistakably themselves. Malcolm wears the Loose Boot Jean and Baggy Carpenter Jean. Inde wears the Straight Taper Jean and Slim Barrel Jean. Explore the campaign at link in bio.
Out of this world.

Our iconic white tee merges with ethereal art, for a one-of-a-kind GapStudio look. By @zacposen for @kendalljenner. For The Met Gala.

“We started with a white Gap t-shirt, manipulating it, pulling and draping to echo the movement you see in carved parian marble,” says Zac. The look draws inspiration from the historic Winged Victory of Samothrace, interpreted through liquid jersey draped over a custom-molded form, hand dyed in tea.

From there, Zac 3D scanned Kendall’s body and built a mannequin to mold the leather corset and bustier to her exactly. And of course, the wing-like extensions feature a digital print of the original sculpture’s wings. The finished look honors the iconic inspiration — transformed into something entirely new.

“Zac is one of those people who make you fall back in love with fashion every time you talk to him,” says Kendall. His passion reflects in his designs and I am so excited we were able to collaborate on this special look.”

#MetGala2026 #GapStudio
4.40M
176K
691
4mo ago
gap
Out of this world. Our iconic white tee merges with ethereal art, for a one-of-a-kind GapStudio look. By @zacposen for @kendalljenner. For The Met Gala. “We started with a white Gap t-shirt, manipulating it, pulling and draping to echo the movement you see in carved parian marble,” says Zac. The look draws inspiration from the historic Winged Victory of Samothrace, interpreted through liquid jersey draped over a custom-molded form, hand dyed in tea. From there, Zac 3D scanned Kendall’s body and built a mannequin to mold the leather corset and bustier to her exactly. And of course, the wing-like extensions feature a digital print of the original sculpture’s wings. The finished look honors the iconic inspiration — transformed into something entirely new. “Zac is one of those people who make you fall back in love with fashion every time you talk to him,” says Kendall. His passion reflects in his designs and I am so excited we were able to collaborate on this special look.” #MetGala2026 #GapStudio
Give your gift. Now live.

When we share our gifts, something sparks.
A moment of inspiration. Connection. Hope.
Bringing us together — to light the way forward.

Featuring @siennaspiro and our choir of originals.

“The Climb” written by Jessi Alexander and Jon Mabe 
Arranged by @tiffanymonique
Conducted by @alexanderlblake
Music Supervision by @patrickzappia
Directed by @bethany.vargas 

Choir members @zoeerianna @tatebutts @jameswimbleymusic @clairecrosby @omgitspiao @beccameans @toukmusic @deloyd.elze @cailinrusso @yomatisse @gayathriikrishnan @tiffanymonique @petermbarber @neverendingninanotes @ellajanemusic @taylergreen @joycewrice @leroy.hyson @cantreplacejrad @algiepowers @coo_anr @andriaxrose @michaelpaik_ @angelicagarcia @lekan.official

Explore the campaign at link in bio.

#Giveyourgift
4.39M
188K
2.14K
10mo ago
gap
Give your gift. Now live. When we share our gifts, something sparks. A moment of inspiration. Connection. Hope. Bringing us together — to light the way forward. Featuring @siennaspiro and our choir of originals. “The Climb” written by Jessi Alexander and Jon Mabe Arranged by @tiffanymonique Conducted by @alexanderlblake Music Supervision by @patrickzappia Directed by @bethany.vargas Choir members @zoeerianna @tatebutts @jameswimbleymusic @clairecrosby @omgitspiao @beccameans @toukmusic @deloyd.elze @cailinrusso @yomatisse @gayathriikrishnan @tiffanymonique @petermbarber @neverendingninanotes @ellajanemusic @taylergreen @joycewrice @leroy.hyson @cantreplacejrad @algiepowers @coo_anr @andriaxrose @michaelpaik_ @angelicagarcia @lekan.official Explore the campaign at link in bio. #Giveyourgift
@owencoooper made history — in GapStudio.

At just 15, Owen became the youngest actor to win an Emmy in the Supporting Actor category. He wore a youthful take on suiting, designed by @zacposen, to receive the award for his role in the hit Netflix series “Adolescence.” And this is only the beginning.
 
“Owen represents a new guard of Hollywood talent who embraces individual style,” says Zac. “We reimagined Gap’s menswear DNA through tailoring, texture, subtle irreverence, and the sophistication of GapStudio.” 

Photos by @parkburrphoto and Getty Images.

#GapStudio
4.34M
174K
146
11mo ago
gap
@owencoooper made history — in GapStudio. At just 15, Owen became the youngest actor to win an Emmy in the Supporting Actor category. He wore a youthful take on suiting, designed by @zacposen, to receive the award for his role in the hit Netflix series “Adolescence.” And this is only the beginning. “Owen represents a new guard of Hollywood talent who embraces individual style,” says Zac. “We reimagined Gap’s menswear DNA through tailoring, texture, subtle irreverence, and the sophistication of GapStudio.”  Photos by @parkburrphoto and Getty Images. #GapStudio
Caught in the moment.

“I grew up with the iconic Gap hoodie,” says @itsyoungmiko. “All my friends had one, and it was always fun to feel like we could share the same love for something.”

Explore the campaign at link in bio.

#Sweatslikethis
4.26M
616K
1.62K
6mo ago
gap
Caught in the moment. “I grew up with the iconic Gap hoodie,” says @itsyoungmiko. “All my friends had one, and it was always fun to feel like we could share the same love for something.” Explore the campaign at link in bio. #Sweatslikethis
GapJeans by @haileybieber. 

Loose. Baggy. Inspired by 1996. 
Two fits shaped by her era — and ours. 

The Hailey Jean launches online on 7.16 at 12 p.m. ET / 9 a.m. PT. 

Available globally in select stores at 10 a.m.
3.98M
116K
1.85K
1mo ago
gap
GapJeans by @haileybieber. Loose. Baggy. Inspired by 1996. Two fits shaped by her era — and ours. The Hailey Jean launches online on 7.16 at 12 p.m. ET / 9 a.m. PT. Available globally in select stores at 10 a.m.
Welcome to 1996. 

Moments on set with @haileybieber, captured on our digi cam. A look into the world we created for the Hailey Jean. Inspired by the nostalgic ’90s icons we all love to remember.
3.41M
199K
654
1mo ago
gap
Welcome to 1996.  Moments on set with @haileybieber, captured on our digi cam. A look into the world we created for the Hailey Jean. Inspired by the nostalgic ’90s icons we all love to remember.
How @katseyeworld does keynote.

Behind the scenes with the girl group at the @teenvogue Summit, in custom Gap. Leading the conversation in style. Looking reminiscent of Better in Denim. In pieces reconstructed by KATSEYE Creative Director @humberto.

Photographed by @rahulb91 

#BetterinDenim
3.17M
127K
328
11mo ago
gap
How @katseyeworld does keynote. Behind the scenes with the girl group at the @teenvogue Summit, in custom Gap. Leading the conversation in style. Looking reminiscent of Better in Denim. In pieces reconstructed by KATSEYE Creative Director @humberto. Photographed by @rahulb91 #BetterinDenim
See wassup. Tomorrow.
2.88M
310K
1.44K
6mo ago
gap
See wassup. Tomorrow.
GAPSTUDIO FW 2025. Coming 10.2.

One collection. Two generations.
Brought together by classics made to wear and share. Worn by @gwynethpaltrow and Apple Martin.

Online on 10.2 at 9 a.m. ET / 6 a.m. PT.
In select stores at 10 a.m. local time.

Designed by @zacposen
Fashion and Image Direction by @alastairmckimm
Video by @julianklincewicz
Hair by @bobrecine
Makeup by @aarondemey1

#GapStudio
2.11M
34.1K
983
11mo ago
gap
GAPSTUDIO FW 2025. Coming 10.2. One collection. Two generations. Brought together by classics made to wear and share. Worn by @gwynethpaltrow and Apple Martin. Online on 10.2 at 9 a.m. ET / 6 a.m. PT. In select stores at 10 a.m. local time. Designed by @zacposen Fashion and Image Direction by @alastairmckimm Video by @julianklincewicz Hair by @bobrecine Makeup by @aarondemey1 #GapStudio
Her take.

@itsyoungmiko wearing Gap essentials, vibing like only she can.

Explore the campaign at link in bio.

#Sweatslikethis
1.84M
213K
952
6mo ago
gap
Her take. @itsyoungmiko wearing Gap essentials, vibing like only she can. Explore the campaign at link in bio. #Sweatslikethis
THE MAKING OF. With @zacposen

For GapStudio’s Fall Capsule, Zac transformed American classics into an elevated expression of modern essentials. Enduring fabrics in sculptural silhouettes. Everyday outfitting simplified, but no less bold. 

He says, “I was inspired by the foundation of denim. Its utility, the depth and complexity of indigo, and the opportunity to turn those qualities into expressive forms.” 

Explore the capsule at link in bio.
1.77M
7.21K
165
2w ago
gap
THE MAKING OF. With @zacposen For GapStudio’s Fall Capsule, Zac transformed American classics into an elevated expression of modern essentials. Enduring fabrics in sculptural silhouettes. Everyday outfitting simplified, but no less bold. He says, “I was inspired by the foundation of denim. Its utility, the depth and complexity of indigo, and the opportunity to turn those qualities into expressive forms.” Explore the capsule at link in bio.

Gap (@gap) Instagram Stats & Analytics

Gap (@gap) has 3.75M Instagram followers with a 5.22% engagement rate over the past 12 months. Across 682 posts, Gap received 10.6M total likes and 112M impressions, averaging 15.6K likes per post. This page tracks Gap's performance metrics, top content, and engagement trends — updated daily.

Gap (@gap) Instagram Analytics FAQ

How many Instagram followers does Gap have?+
Gap (@gap) has 3.75M Instagram followers as of September 2026.
What is Gap's Instagram engagement rate?+
Gap's Instagram engagement rate is 5.22% over the last 12 months, based on 682 posts.
How many likes does Gap get on Instagram?+
Gap received 10.6M total likes across 682 posts in the last 12 months, averaging 15.6K likes per post.
How many Instagram impressions does Gap get?+
Gap's Instagram content generated 112M total impressions over the last 12 months.