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followers
3.76M
impressions
224M
likes
10.2M
comments
89.1K
posts
678
engagement
5.30%
emv
$7.15M
Average per post
331K

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In comes @indenavarrette.

The actress’s performance in this year’s indie horror film “Obsession” made the internet both jaw-dropped and heart-eyed. The fashion world similarly followed suit. It seems everyone is obsessed with Inde, but it’s more than just her acting. It’s her quick wit. Her unbothered sense of humor. Her authenticity that cuts through in every interview.

In fact, the actress chose her professional name “Inde” — her real name is Danielle — from a childhood nickname. Given to her by her family, because she’s always been fiercely independent. A true individual. Now she’s carving her own path. And making the world take notice.

Being herself. Wearing denim, her way.

Shot by @bjorniooss 

Explore the campaign at link in bio. 
See it in stores 8.13.
34.7M
1.39M
5.49K
1mo ago
gap
In comes @indenavarrette. The actress’s performance in this year’s indie horror film “Obsession” made the internet both jaw-dropped and heart-eyed. The fashion world similarly followed suit. It seems everyone is obsessed with Inde, but it’s more than just her acting. It’s her quick wit. Her unbothered sense of humor. Her authenticity that cuts through in every interview. In fact, the actress chose her professional name “Inde” — her real name is Danielle — from a childhood nickname. Given to her by her family, because she’s always been fiercely independent. A true individual. Now she’s carving her own path. And making the world take notice. Being herself. Wearing denim, her way. Shot by @bjorniooss Explore the campaign at link in bio. See it in stores 8.13.
You’ve never seen sweats like this.

Cut loose. Worn boldly.
For originals redefining the uniform — and the moment.
Introducing Sweats like this.
Featuring global artist @itsyoungmiko.

“WASSUP” by @itsyoungmiko
Directed by @bethany.vargas 
Choreographed by @ztato

Dancers: @amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davyd_treasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28

Explore the campaign at link in bio.

#Sweatslikethis
18.1M
1.24M
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6mo ago
gap
You’ve never seen sweats like this. Cut loose. Worn boldly. For originals redefining the uniform — and the moment. Introducing Sweats like this. Featuring global artist @itsyoungmiko. “WASSUP” by @itsyoungmiko Directed by @bethany.vargas Choreographed by @ztato Dancers: @amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davyd_treasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28 Explore the campaign at link in bio. #Sweatslikethis
@itsyoungmiko defies definition.

Global artist Young Miko has been pushing every boundary through her music — reshaping Latin trap with an authenticity only she can bring. The Puerto Rican singer’s music has taken her onto main stages and magazine covers, and it’s easy to see why she draws fan love wherever she goes. She’s charismatic and confident, with layers of softness and swagger. A multifaceted combination that keeps people guessing.

Now, the GRAMMY-nominated star is onto her next unexpected move — she partnered with us to reimagine the visuals for her track “WASSUP.” A full-length music video in GapSweats. “I dress for both style and comfort, and hoodies hit right in the middle,” she says. “I always carry one with me.”

Shot by @oliviamalone

Explore the campaign at link in bio.

#Sweatslikethis
17.2M
690K
2.04K
6mo ago
gap
@itsyoungmiko defies definition. Global artist Young Miko has been pushing every boundary through her music — reshaping Latin trap with an authenticity only she can bring. The Puerto Rican singer’s music has taken her onto main stages and magazine covers, and it’s easy to see why she draws fan love wherever she goes. She’s charismatic and confident, with layers of softness and swagger. A multifaceted combination that keeps people guessing. Now, the GRAMMY-nominated star is onto her next unexpected move — she partnered with us to reimagine the visuals for her track “WASSUP.” A full-length music video in GapSweats. “I dress for both style and comfort, and hoodies hit right in the middle,” she says. “I always carry one with me.” Shot by @oliviamalone Explore the campaign at link in bio. #Sweatslikethis
Denim on your own.

This is denim on your own terms.
A call to wear it your way.
No rules. No hesitation. Just you.
Featuring musician @malcolmtodd and actress @indenavarrette.

“Dancing On My Own” by @robynkonichiwa
Reimagined by @malcolmtodd
Directed by @tanumuino

Explore the campaign at link in bio. See it in stores 8.13.
10.1M
528K
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1mo ago
gap
Denim on your own. This is denim on your own terms. A call to wear it your way. No rules. No hesitation. Just you. Featuring musician @malcolmtodd and actress @indenavarrette. “Dancing On My Own” by @robynkonichiwa Reimagined by @malcolmtodd Directed by @tanumuino Explore the campaign at link in bio. See it in stores 8.13.
“I like to trust my own instincts. I don’t overthink it.”
 
Shot by @bjorniooss
7.91M
316K
475
1mo ago
gap
“I like to trust my own instincts. I don’t overthink it.”   Shot by @bjorniooss
The Hailey Jean. Coming soon. 

Launching online on 7.16 at 12 p.m. ET / 9 a.m. PT.

Available globally in select stores at 10 a.m.
5.17M
137K
1.16K
2mo ago
gap
The Hailey Jean. Coming soon. Launching online on 7.16 at 12 p.m. ET / 9 a.m. PT. Available globally in select stores at 10 a.m.
Gap × Stranger Things. 

A capsule created for one last adventure in Hawkins. Where the weird and wild collide. And nostalgia becomes new again. 

Link in bio to shop.
4.96M
14.3K
49
10mo ago
gap
Gap × Stranger Things. A capsule created for one last adventure in Hawkins. Where the weird and wild collide. And nostalgia becomes new again. Link in bio to shop.
In step.

Actress @indenavarrette and musician @malcolmtodd exist in their own creative lanes, but intersect in our fall campaign. Being unmistakably themselves. 

Malcolm wears the Loose Boot Jean and Baggy Carpenter Jean. Inde wears the Straight Taper Jean and Slim Barrel Jean.

Explore the campaign at link in bio.
4.81M
192K
194
1mo ago
gap
In step. Actress @indenavarrette and musician @malcolmtodd exist in their own creative lanes, but intersect in our fall campaign. Being unmistakably themselves. Malcolm wears the Loose Boot Jean and Baggy Carpenter Jean. Inde wears the Straight Taper Jean and Slim Barrel Jean. Explore the campaign at link in bio.
Give your gift. Now live.

When we share our gifts, something sparks.
A moment of inspiration. Connection. Hope.
Bringing us together — to light the way forward.

Featuring @siennaspiro and our choir of originals.

“The Climb” written by Jessi Alexander and Jon Mabe 
Arranged by @tiffanymonique
Conducted by @alexanderlblake
Music Supervision by @patrickzappia
Directed by @bethany.vargas 

Choir members @zoeerianna @tatebutts @jameswimbleymusic @clairecrosby @omgitspiao @beccameans @toukmusic @deloyd.elze @cailinrusso @yomatisse @gayathriikrishnan @tiffanymonique @petermbarber @neverendingninanotes @ellajanemusic @taylergreen @joycewrice @leroy.hyson @cantreplacejrad @algiepowers @coo_anr @andriaxrose @michaelpaik_ @angelicagarcia @lekan.official

Explore the campaign at link in bio.

#Giveyourgift
4.40M
188K
2.14K
11mo ago
gap
Give your gift. Now live. When we share our gifts, something sparks. A moment of inspiration. Connection. Hope. Bringing us together — to light the way forward. Featuring @siennaspiro and our choir of originals. “The Climb” written by Jessi Alexander and Jon Mabe Arranged by @tiffanymonique Conducted by @alexanderlblake Music Supervision by @patrickzappia Directed by @bethany.vargas Choir members @zoeerianna @tatebutts @jameswimbleymusic @clairecrosby @omgitspiao @beccameans @toukmusic @deloyd.elze @cailinrusso @yomatisse @gayathriikrishnan @tiffanymonique @petermbarber @neverendingninanotes @ellajanemusic @taylergreen @joycewrice @leroy.hyson @cantreplacejrad @algiepowers @coo_anr @andriaxrose @michaelpaik_ @angelicagarcia @lekan.official Explore the campaign at link in bio. #Giveyourgift
Out of this world.

Our iconic white tee merges with ethereal art, for a one-of-a-kind GapStudio look. By @zacposen for @kendalljenner. For The Met Gala.

“We started with a white Gap t-shirt, manipulating it, pulling and draping to echo the movement you see in carved parian marble,” says Zac. The look draws inspiration from the historic Winged Victory of Samothrace, interpreted through liquid jersey draped over a custom-molded form, hand dyed in tea.

From there, Zac 3D scanned Kendall’s body and built a mannequin to mold the leather corset and bustier to her exactly. And of course, the wing-like extensions feature a digital print of the original sculpture’s wings. The finished look honors the iconic inspiration — transformed into something entirely new.

“Zac is one of those people who make you fall back in love with fashion every time you talk to him,” says Kendall. His passion reflects in his designs and I am so excited we were able to collaborate on this special look.”

#MetGala2026 #GapStudio
4.39M
176K
690
4mo ago
gap
Out of this world. Our iconic white tee merges with ethereal art, for a one-of-a-kind GapStudio look. By @zacposen for @kendalljenner. For The Met Gala. “We started with a white Gap t-shirt, manipulating it, pulling and draping to echo the movement you see in carved parian marble,” says Zac. The look draws inspiration from the historic Winged Victory of Samothrace, interpreted through liquid jersey draped over a custom-molded form, hand dyed in tea. From there, Zac 3D scanned Kendall’s body and built a mannequin to mold the leather corset and bustier to her exactly. And of course, the wing-like extensions feature a digital print of the original sculpture’s wings. The finished look honors the iconic inspiration — transformed into something entirely new. “Zac is one of those people who make you fall back in love with fashion every time you talk to him,” says Kendall. His passion reflects in his designs and I am so excited we were able to collaborate on this special look.” #MetGala2026 #GapStudio
Caught in the moment.

“I grew up with the iconic Gap hoodie,” says @itsyoungmiko. “All my friends had one, and it was always fun to feel like we could share the same love for something.”

Explore the campaign at link in bio.

#Sweatslikethis
4.27M
616K
1.62K
6mo ago
gap
Caught in the moment. “I grew up with the iconic Gap hoodie,” says @itsyoungmiko. “All my friends had one, and it was always fun to feel like we could share the same love for something.” Explore the campaign at link in bio. #Sweatslikethis
GapJeans by @haileybieber. 

Loose. Baggy. Inspired by 1996. 
Two fits shaped by her era — and ours. 

The Hailey Jean launches online on 7.16 at 12 p.m. ET / 9 a.m. PT. 

Available globally in select stores at 10 a.m.
3.98M
115K
1.85K
2mo ago
gap
GapJeans by @haileybieber. Loose. Baggy. Inspired by 1996. Two fits shaped by her era — and ours. The Hailey Jean launches online on 7.16 at 12 p.m. ET / 9 a.m. PT. Available globally in select stores at 10 a.m.
Welcome to 1996. 

Moments on set with @haileybieber, captured on our digi cam. A look into the world we created for the Hailey Jean. Inspired by the nostalgic ’90s icons we all love to remember.
3.42M
199K
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2mo ago
gap
Welcome to 1996.  Moments on set with @haileybieber, captured on our digi cam. A look into the world we created for the Hailey Jean. Inspired by the nostalgic ’90s icons we all love to remember.
See wassup. Tomorrow.
2.88M
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6mo ago
gap
See wassup. Tomorrow.
THE MAKING OF. With @zacposen

For GapStudio’s Fall Capsule, Zac transformed American classics into an elevated expression of modern essentials. Enduring fabrics in sculptural silhouettes. Everyday outfitting simplified, but no less bold. 

He says, “I was inspired by the foundation of denim. Its utility, the depth and complexity of indigo, and the opportunity to turn those qualities into expressive forms.” 

Explore the capsule at link in bio.
2.60M
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1mo ago
gap
THE MAKING OF. With @zacposen For GapStudio’s Fall Capsule, Zac transformed American classics into an elevated expression of modern essentials. Enduring fabrics in sculptural silhouettes. Everyday outfitting simplified, but no less bold. He says, “I was inspired by the foundation of denim. Its utility, the depth and complexity of indigo, and the opportunity to turn those qualities into expressive forms.” Explore the capsule at link in bio.
Her take.

@itsyoungmiko wearing Gap essentials, vibing like only she can.

Explore the campaign at link in bio.

#Sweatslikethis
1.84M
212K
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6mo ago
gap
Her take. @itsyoungmiko wearing Gap essentials, vibing like only she can. Explore the campaign at link in bio. #Sweatslikethis
Wear what you feel. 

Reintroducing our Fragrance Collection. Originally created in the ’90s, reimagined for today as longer-lasting Eau de Parfums with modern ingredients.

Four nostalgic scents inspired by the feeling of the originals — and one entirely new. Made to express every version of you.

Interpreted by actress @then0t0ri0usvip

Directed by @samuelbradley

Music by @jrakz

Link in bio to explore the scents.
1.80M
133K
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2mo ago
gap
Wear what you feel. Reintroducing our Fragrance Collection. Originally created in the ’90s, reimagined for today as longer-lasting Eau de Parfums with modern ingredients. Four nostalgic scents inspired by the feeling of the originals — and one entirely new. Made to express every version of you. Interpreted by actress @then0t0ri0usvip Directed by @samuelbradley Music by @jrakz Link in bio to explore the scents.
Get ready — to stay in.

With cozy essentials for unwinding and doing exactly what you want. Friday and every day. Starring actress @barbieferreira.

Gap × Summer Fridays. 
Available 12.12 at 12 p.m. ET / 9 a.m. PT. Online in the U.S. + on the Gap app.

Directed by @charliediplacido

#gapxsummerfridays
1.65M
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9mo ago
gap
Get ready — to stay in. With cozy essentials for unwinding and doing exactly what you want. Friday and every day. Starring actress @barbieferreira. Gap × Summer Fridays. Available 12.12 at 12 p.m. ET / 9 a.m. PT. Online in the U.S. + on the Gap app. Directed by @charliediplacido #gapxsummerfridays
Victoria’s playlist.

“This is the soundtrack to the ‘90s for me — which is also when I discovered Gap — and captures the nostalgia and confidence of that moment,” says @victoriabeckham.

Songs that defined the ‘90s and early ‘00s. Performances that were ahead of their time and expanded the possibilities of soul, hip-hop, and pop. Tracks that sound as groundbreaking as ever.

Listen now at the link bio.
1.61M
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5mo ago
gap
Victoria’s playlist. “This is the soundtrack to the ‘90s for me — which is also when I discovered Gap — and captures the nostalgia and confidence of that moment,” says @victoriabeckham. Songs that defined the ‘90s and early ‘00s. Performances that were ahead of their time and expanded the possibilities of soul, hip-hop, and pop. Tracks that sound as groundbreaking as ever. Listen now at the link bio.
Fire and water.

Two sides. Both elements of @itsyoungmiko. The global artist was born María Victoria Ramírez de Arellano Cardona, but when she performs, a new identity takes over.

“On stage I can feel unstoppable, very extroverted, a persona that arrives as a performer,” she notes. “Offstage I’m usually a little more quiet, introverted, or reserved. Young Miko is a fire sign and I’m definitely water.”

She brought all facets of herself to set. For one unforgettable music video. In GapSweats.

Explore the campaign at link in bio.

#Sweatslikethis
1.57M
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6mo ago
gap
Fire and water. Two sides. Both elements of @itsyoungmiko. The global artist was born María Victoria Ramírez de Arellano Cardona, but when she performs, a new identity takes over. “On stage I can feel unstoppable, very extroverted, a persona that arrives as a performer,” she notes. “Offstage I’m usually a little more quiet, introverted, or reserved. Young Miko is a fire sign and I’m definitely water.” She brought all facets of herself to set. For one unforgettable music video. In GapSweats. Explore the campaign at link in bio. #Sweatslikethis

Gap (@gap) Instagram Stats & Analytics

Gap (@gap) has 3.76M Instagram followers with a 5.30% engagement rate over the past 12 months. Across 678 posts, Gap received 10.2M total likes and 224M impressions, averaging 15.1K likes per post. This page tracks Gap's performance metrics, top content, and engagement trends — updated daily.

Gap (@gap) Instagram Analytics FAQ

How many Instagram followers does Gap have?+
Gap (@gap) has 3.76M Instagram followers as of October 2026.
What is Gap's Instagram engagement rate?+
Gap's Instagram engagement rate is 5.30% over the last 12 months, based on 678 posts.
How many likes does Gap get on Instagram?+
Gap received 10.2M total likes across 678 posts in the last 12 months, averaging 15.1K likes per post.
How many Instagram impressions does Gap get?+
Gap's Instagram content generated 224M total impressions over the last 12 months.