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followers
3.7M
impressions
433M
likes
24.6M
comments
126K
posts
674
engagement
6.58%
emv
$15M
Average per post
643K

Key Metrics

Distributions

Top Content

Better in Denim.  This is denim as you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together. Featuring @katseyeworld   “Milkshake” by @kelis Directed by @bethany.vargas Choreographed by @itsrobbiesworld_ Cast: @kyndallmikayla @yuli_maldonado @hezekiahanthonyy @pearlywhirll @dan.santiago @dextercarr @mishametel_ @kebahb @kingkai.official @kaelynnharris @jaidenanthonyy @darioboatner @faatoubah @nicogoofs @lucas.debiasi @nicoleecardona @madisonrougealvarado @madelyne_spang @nat_bat_ @byrontittle @maijaknapp @athena.cruz @gavinmorales1 @mariespieldenner @stephmincone @peytonmatthias @alexmateo_ @selenarhamilton @guero_charles @charlizeglass @tacir.r Explore the campaign at link in bio. #BetterinDenim
80.3M
5.01M
33.8K
7mo ago
gap
Better in Denim.  This is denim as you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together. Featuring @katseyeworld   “Milkshake” by @kelis Directed by @bethany.vargas Choreographed by @itsrobbiesworld_ Cast: @kyndallmikayla @yuli_maldonado @hezekiahanthonyy @pearlywhirll @dan.santiago @dextercarr @mishametel_ @kebahb @kingkai.official @kaelynnharris @jaidenanthonyy @darioboatner @faatoubah @nicogoofs @lucas.debiasi @nicoleecardona @madisonrougealvarado @madelyne_spang @nat_bat_ @byrontittle @maijaknapp @athena.cruz @gavinmorales1 @mariespieldenner @stephmincone @peytonmatthias @alexmateo_ @selenarhamilton @guero_charles @charlizeglass @tacir.r Explore the campaign at link in bio. #BetterinDenim
“We didn’t just come together, we clicked.”

#BetterinDenim
25.5M
1.02M
1.96K
7mo ago
gap
“We didn’t just come together, we clicked.”

#BetterinDenim
@itsyoungmiko defies definition. Global artist Young Miko has been pushing every boundary through her music — reshaping Latin trap with an authenticity only she can bring. The Puerto Rican singer’s music has taken her onto main stages and magazine covers, and it’s easy to see why she draws fan love wherever she goes. She’s charismatic and confident, with layers of softness and swagger. A multifaceted combination that keeps people guessing. Now, the GRAMMY-nominated star is onto her next unexpected move — she partnered with us to reimagine the visuals for her track “WASSUP.” A full-length music video in GapSweats. “I dress for both style and comfort, and hoodies hit right in the middle,” she says. “I always carry one with me.” Shot by @oliviamalone Explore the campaign at link in bio. #Sweatslikethis
16.8M
670K
2.02K
3w ago
gap
@itsyoungmiko defies definition. Global artist Young Miko has been pushing every boundary through her music — reshaping Latin trap with an authenticity only she can bring. The Puerto Rican singer’s music has taken her onto main stages and magazine covers, and it’s easy to see why she draws fan love wherever she goes. She’s charismatic and confident, with layers of softness and swagger. A multifaceted combination that keeps people guessing. Now, the GRAMMY-nominated star is onto her next unexpected move — she partnered with us to reimagine the visuals for her track “WASSUP.” A full-length music video in GapSweats. “I dress for both style and comfort, and hoodies hit right in the middle,” she says. “I always carry one with me.” Shot by @oliviamalone Explore the campaign at link in bio. #Sweatslikethis
You’ve never seen sweats like this. Cut loose. Worn boldly. For originals redefining the uniform — and the moment. Introducing Sweats like this. Featuring global artist @itsyoungmiko. “WASSUP” by @itsyoungmiko Directed by @bethany.vargas Choreographed by @ztato Dancers: @amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davyd_treasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28 Explore the campaign at link in bio. #Sweatslikethis
15M
1.18M
13.9K
3w ago
gap
You’ve never seen sweats like this. Cut loose. Worn boldly. For originals redefining the uniform — and the moment. Introducing Sweats like this. Featuring global artist @itsyoungmiko. “WASSUP” by @itsyoungmiko Directed by @bethany.vargas Choreographed by @ztato Dancers: @amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davyd_treasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28 Explore the campaign at link in bio. #Sweatslikethis
Warm it up. @meganskiendiel shows us how it’s done. Explore the campaign at link in bio. #BetterinDenim
14.4M
2.01M
3.54K
7mo ago
gap
Warm it up. @meganskiendiel shows us how it’s done. Explore the campaign at link in bio. #BetterinDenim
Enter @katseyeworld.    KATSEYE is a global girl group, redefining pop music through a multicultural K-pop lens. “We each come from different parts of the world, with unique cultures, languages, and stories,” they told us. “It’s the heart of what makes our sound, style, and presence stand out.”    And stand out they have. Since their music debut last year, they’ve been quickly climbing charts and amassing millions of EYEKONS, who love their fearless self-expression, playful social content, and viral dance trends.   Featuring KATSEYE members @daniela_avanzini @lararajj @meretmanon @meganskiendiel @sophia_laforteza @y0on_cha3    Shot by @bjorniooss   Explore the campaign at link in bio.   #BetterinDenim
13.4M
537K
2.04K
7mo ago
gap
Enter @katseyeworld.    KATSEYE is a global girl group, redefining pop music through a multicultural K-pop lens. “We each come from different parts of the world, with unique cultures, languages, and stories,” they told us. “It’s the heart of what makes our sound, style, and presence stand out.”    And stand out they have. Since their music debut last year, they’ve been quickly climbing charts and amassing millions of EYEKONS, who love their fearless self-expression, playful social content, and viral dance trends.   Featuring KATSEYE members @daniela_avanzini @lararajj @meretmanon @meganskiendiel @sophia_laforteza @y0on_cha3    Shot by @bjorniooss   Explore the campaign at link in bio.   #BetterinDenim
Stand out. As one. Through choreography that forms a connection. Through individual style that’s cohesive. The members of @katseyeworld say, “We’re united by the same drive, work ethic, and love for music.” Shot by @louisameng_ Explore the campaign at link in bio. #BetterinDenim
13.4M
534K
683
7mo ago
gap
Stand out. As one. Through choreography that forms a connection. Through individual style that’s cohesive. The members of @katseyeworld say, “We’re united by the same drive, work ethic, and love for music.” Shot by @louisameng_ Explore the campaign at link in bio. #BetterinDenim
To the yard. @katseyeworld brings the energy wherever they are — even outside our studio. Explore the campaign at link in bio. #BetterinDenim
13.1M
1.74M
2.18K
7mo ago
gap
To the yard. @katseyeworld brings the energy wherever they are — even outside our studio. Explore the campaign at link in bio. #BetterinDenim
They brought it.   All the way to our Better in Denim masterclass. A talented community of dancers, moving in unison with @katseyeworld.   #BetterinDenim
12.6M
294K
595
6mo ago
gap
They brought it.   All the way to our Better in Denim masterclass. A talented community of dancers, moving in unison with @katseyeworld.   #BetterinDenim
Facts. When you spend every waking moment together and still have things to learn. With @sophia_laforteza and @y0on_cha3. Explore the campaign at link in bio. #BetterinDenim
9.24M
931K
928
7mo ago
gap
Facts. When you spend every waking moment together and still have things to learn. With @sophia_laforteza and @y0on_cha3. Explore the campaign at link in bio. #BetterinDenim
“Fashion is a form of storytelling for us.” The style realm of @katseyeworld is made of cohesive looks with individual signatures. Often reminiscent of Y2K. “Our style comes from each of our own cultural influences and personal flair,” they told us. “And that fusion is what gives KATSEYE its edge.” For our shoot, each member found their vibe in low rises and authentic denim washes. Cropped cuts and bold fits. Pieces true to them. Shot by @bjorniooss Styled by @carolinenewell Explore the campaign at link in bio. #BetterinDenim
8.84M
354K
481
7mo ago
gap
“Fashion is a form of storytelling for us.” The style realm of @katseyeworld is made of cohesive looks with individual signatures. Often reminiscent of Y2K. “Our style comes from each of our own cultural influences and personal flair,” they told us. “And that fusion is what gives KATSEYE its edge.” For our shoot, each member found their vibe in low rises and authentic denim washes. Cropped cuts and bold fits. Pieces true to them. Shot by @bjorniooss Styled by @carolinenewell Explore the campaign at link in bio. #BetterinDenim
Better in Denim. Reconstructed.   @katseyeworld wears custom reconstructed Gap looks, for a special performance at the @grammymuseum @recordingacademy. Designed by @humberto.   #BetterinDenim
8.36M
334K
557
6mo ago
gap
Better in Denim. Reconstructed.   @katseyeworld wears custom reconstructed Gap looks, for a special performance at the @grammymuseum @recordingacademy. Designed by @humberto.   #BetterinDenim
Lights, camera, @katseyeworld. The six KATSEYE members have the kind of chemistry that’s immediate and energizing — and it’s just as strong behind the scenes. They told us, “Our connection pushes our performance, our sound, and our sisterhood to another level.” Shot by @louisameng_ Explore the campaign at link in bio. #BetterinDenim
8.33M
333K
605
7mo ago
gap
Lights, camera, @katseyeworld. The six KATSEYE members have the kind of chemistry that’s immediate and energizing — and it’s just as strong behind the scenes. They told us, “Our connection pushes our performance, our sound, and our sisterhood to another level.” Shot by @louisameng_ Explore the campaign at link in bio. #BetterinDenim
Behind the scenes. Where @katseyeworld brings everyone to the yard. In low rises and bold fits. #BetterInDenim
7.14M
824K
1K
6mo ago
gap
Behind the scenes. Where @katseyeworld brings everyone to the yard. In low rises and bold fits. #BetterInDenim
GAPSTUDIO. Behind the lens. With @mario_sorrenti @alastairmckimm @imaanhamman @alexconsani and @anokyai. When it came time to conceptualize the campaign for our first GapStudio collection, @zacposen looked to iconic images from Gap’s past.  “Over the years, we’ve had these incredible campaigns shot by famous photographers, and I felt like we deserved that for GapStudio,” Zac said.  “So I brought in the top supermodels of today with Imaan, Alex, and Anok, along with Alastair McKimm who is one of the best stylists and creative directors in the business. And then a fashion photographer I’ve always wanted to work with — Mario Sorrenti. He’s the equivalent of those iconic photographers, for today.”                                 Behind-the-scenes shot by @danielwheatley #GapStudio
7.12M
3.15K
30
12mo ago
gap
GAPSTUDIO. Behind the lens. With @mario_sorrenti @alastairmckimm @imaanhamman @alexconsani and @anokyai. When it came time to conceptualize the campaign for our first GapStudio collection, @zacposen looked to iconic images from Gap’s past.  “Over the years, we’ve had these incredible campaigns shot by famous photographers, and I felt like we deserved that for GapStudio,” Zac said.  “So I brought in the top supermodels of today with Imaan, Alex, and Anok, along with Alastair McKimm who is one of the best stylists and creative directors in the business. And then a fashion photographer I’ve always wanted to work with — Mario Sorrenti. He’s the equivalent of those iconic photographers, for today.”                                 Behind-the-scenes shot by @danielwheatley #GapStudio
KATSEYE members. Gap girls.  @katseyeworld talks denim, cultural style, and mall memories. Explore the campaign at link in bio. #BetterinDenim
6.72M
425K
860
7mo ago
gap
KATSEYE members. Gap girls.  @katseyeworld talks denim, cultural style, and mall memories. Explore the campaign at link in bio. #BetterinDenim
Something for the EYEKONS. Tomorrow.
5.36M
234K
1.66K
7mo ago
gap
Something for the EYEKONS. Tomorrow.
Got film back. @katseyeworld on disposable camera film. An ode to the early 2000s, and the heyday of low rise and our campaign song. Explore the campaign at link in bio. #BetterinDenim
5.21M
208K
505
7mo ago
gap
Got film back. @katseyeworld on disposable camera film. An ode to the early 2000s, and the heyday of low rise and our campaign song. Explore the campaign at link in bio. #BetterinDenim
Fashion’s biggest night.    Actress @lauraharrier arrives at tonight’s Met Gala in New York, wearing a custom look designed by @zacposen. Made in the GapStudio.   Interpreting the theme, Zac treated the design’s tailoring like a couture gown. It marks his first-ever Met Gala creation to feature pants. A symbolic choice aligned with the evening’s tribute to historical Black dandyism as a form of elegance, resistance, and self-definition.    The look also draws on Gap’s deep heritage in denim and natural fibers. Combining raw, natural ecru denim and shank buttons with couture-level detailing.  Custom look made in the Gap Studio  Creative Director: Zac Posen, EVP and Creative Director of Gap Inc.  Hair: @hairinel Makeup: @harold_james Nails: @ohriginails Jewelry: @buccellatimilan Styling: @daniellegoldberg Photo credit: Getty Images   #SuperfineStyle #MetGala #GapStudio
5.04M
202K
1.05K
11mo ago
gap
Fashion’s biggest night.    Actress @lauraharrier arrives at tonight’s Met Gala in New York, wearing a custom look designed by @zacposen. Made in the GapStudio.   Interpreting the theme, Zac treated the design’s tailoring like a couture gown. It marks his first-ever Met Gala creation to feature pants. A symbolic choice aligned with the evening’s tribute to historical Black dandyism as a form of elegance, resistance, and self-definition.    The look also draws on Gap’s deep heritage in denim and natural fibers. Combining raw, natural ecru denim and shank buttons with couture-level detailing.  Custom look made in the Gap Studio  Creative Director: Zac Posen, EVP and Creative Director of Gap Inc.  Hair: @hairinel Makeup: @harold_james Nails: @ohriginails Jewelry: @buccellatimilan Styling: @daniellegoldberg Photo credit: Getty Images   #SuperfineStyle #MetGala #GapStudio
Gap × Stranger Things. A capsule created for one last adventure in Hawkins. Where the weird and wild collide. And nostalgia becomes new again. Link in bio to shop.
4.96M
14.4K
49
4mo ago
gap
Gap × Stranger Things. A capsule created for one last adventure in Hawkins. Where the weird and wild collide. And nostalgia becomes new again. Link in bio to shop.

Gap (@gap) Instagram Stats & Analytics

Gap (@gap) has 3.70M Instagram followers with a 6.58% engagement rate over the past 12 months. Across 674 posts, Gap received 24.6M total likes and 289M impressions, averaging 36.5K likes per post. This page tracks Gap's performance metrics, top content, and engagement trends — updated daily.

Gap (@gap) Instagram Analytics FAQ

How many Instagram followers does Gap have?+
Gap (@gap) has 3.70M Instagram followers as of April 2026.
What is Gap's Instagram engagement rate?+
Gap's Instagram engagement rate is 6.58% over the last 12 months, based on 674 posts.
How many likes does Gap get on Instagram?+
Gap received 24.6M total likes across 674 posts in the last 12 months, averaging 36.5K likes per post.
How many Instagram impressions does Gap get?+
Gap's Instagram content generated 289M total impressions over the last 12 months.