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followers
3.68M
impressions
433M
likes
25.0M
comments
131K
posts
681
engagement
6.74%
emv
$15.1M
Average per post
635K
Key Metrics
Impressions
monthly
Distributions
Content
80.3M
5.00M
33.7K
8mo ago
gap
Better in Denim.
This is denim as you define it.
Your individuality. Your self-expression. Your style.
Powerful on your own. Even better together.
Featuring @katseyeworld
“Milkshake” by @kelis
Directed by @bethany.vargas
Choreographed by @itsrobbiesworld_
Cast:
@kyndallmikayla @yuli_maldonado @hezekiahanthonyy @pearlywhirll @dan.santiago @dextercarr @mishametel_ @kebahb @kingkai.official @kaelynnharris @jaidenanthonyy @darioboatner @faatoubah @nicogoofs @lucas.debiasi @nicoleecardona @madisonrougealvarado
@madelyne_spang @nat_bat_ @byrontittle @maijaknapp @athena.cruz @gavinmorales1 @mariespieldenner @stephmincone @peytonmatthias
@alexmateo_ @selenarhamilton @guero_charles @charlizeglass @tacir.r
Explore the campaign at link in bio.
#BetterinDenim
25.5M
1.02M
1.96K
8mo ago
gap
“We didn’t just come together, we clicked.”
#BetterinDenim
17.1M
684K
2.04K
2mo ago
gap
@itsyoungmiko defies definition.
Global artist Young Miko has been pushing every boundary through her music — reshaping Latin trap with an authenticity only she can bring. The Puerto Rican singer’s music has taken her onto main stages and magazine covers, and it’s easy to see why she draws fan love wherever she goes. She’s charismatic and confident, with layers of softness and swagger. A multifaceted combination that keeps people guessing.
Now, the GRAMMY-nominated star is onto her next unexpected move — she partnered with us to reimagine the visuals for her track “WASSUP.” A full-length music video in GapSweats. “I dress for both style and comfort, and hoodies hit right in the middle,” she says. “I always carry one with me.”
Shot by @oliviamalone
Explore the campaign at link in bio.
#Sweatslikethis
15.8M
1.22M
14.1K
2mo ago
gap
You’ve never seen sweats like this.
Cut loose. Worn boldly.
For originals redefining the uniform — and the moment.
Introducing Sweats like this.
Featuring global artist @itsyoungmiko.
“WASSUP” by @itsyoungmiko
Directed by @bethany.vargas
Choreographed by @ztato
Dancers: @amandamitchell__ @officially_andres @rico.penate @athenaandrade @avawagner22 @braylonbrowner @bryancabbb @camila.velaa @camrynbridges @danielamcrespo @davyd_treasure @ellhoran @1emmamather @eugeniardzp @gabibbarra @gavinmorales1 @hailey_paolillo @josephine.kylee @josiahrodriguezz @keiraredpath_ @madisonrougealvarado @maliahhoward @mkeenan9 @miabella.gonzalez @oliviaalboher @samfine28
Explore the campaign at link in bio.
#Sweatslikethis
14.5M
2.00M
3.53K
8mo ago
gap
Warm it up.
@meganskiendiel shows us how it’s done.
Explore the campaign at link in bio.
#BetterinDenim
13.4M
536K
2.04K
8mo ago
gap
Enter @katseyeworld.
KATSEYE is a global girl group, redefining pop music through a multicultural K-pop lens. “We each come from different parts of the world, with unique cultures, languages, and stories,” they told us. “It’s the heart of what makes our sound, style, and presence stand out.”
And stand out they have. Since their music debut last year, they’ve been quickly climbing charts and amassing millions of EYEKONS, who love their fearless self-expression, playful social content, and viral dance trends.
Featuring KATSEYE members @daniela_avanzini @lararajj @meretmanon @meganskiendiel @sophia_laforteza @y0on_cha3
Shot by @bjorniooss
Explore the campaign at link in bio.
#BetterinDenim
13.3M
533K
679
8mo ago
gap
Stand out. As one.
Through choreography that forms a connection. Through individual style that’s cohesive. The members of @katseyeworld say, “We’re united by the same drive, work ethic, and love for music.”
Shot by @louisameng_
Explore the campaign at link in bio.
#BetterinDenim
13.1M
1.73M
2.18K
8mo ago
gap
To the yard.
@katseyeworld brings the energy wherever they are — even outside our studio.
Explore the campaign at link in bio.
#BetterinDenim
12.6M
293K
591
8mo ago
gap
They brought it.
All the way to our Better in Denim masterclass. A talented community of dancers, moving in unison with @katseyeworld.
#BetterinDenim
9.24M
928K
925
8mo ago
gap
Facts.
When you spend every waking moment together and still have things to learn. With @sophia_laforteza and @y0on_cha3.
Explore the campaign at link in bio.
#BetterinDenim
8.82M
353K
480
8mo ago
gap
“Fashion is a form of storytelling for us.”
The style realm of @katseyeworld is made of cohesive looks with individual signatures. Often reminiscent of Y2K. “Our style comes from each of our own cultural influences and personal flair,” they told us. “And that fusion is what gives KATSEYE its edge.”
For our shoot, each member found their vibe in low rises and authentic denim washes. Cropped cuts and bold fits. Pieces true to them.
Shot by @bjorniooss
Styled by @carolinenewell
Explore the campaign at link in bio.
#BetterinDenim
8.34M
334K
553
7mo ago
gap
Better in Denim. Reconstructed.
@katseyeworld wears custom reconstructed Gap looks, for a special performance at the @grammymuseum @recordingacademy. Designed by @humberto.
#BetterinDenim
8.32M
333K
603
8mo ago
gap
Lights, camera, @katseyeworld.
The six KATSEYE members have the kind of chemistry that’s immediate and energizing — and it’s just as strong behind the scenes. They told us, “Our connection pushes our performance, our sound, and our sisterhood to another level.”
Shot by @louisameng_
Explore the campaign at link in bio.
#BetterinDenim
7.15M
821K
998
8mo ago
gap
Behind the scenes.
Where @katseyeworld brings everyone to the yard. In low rises and bold fits.
#BetterInDenim
6.74M
425K
859
8mo ago
gap
KATSEYE members. Gap girls.
@katseyeworld talks denim, cultural style, and mall memories.
Explore the campaign at link in bio.
#BetterinDenim
5.37M
234K
1.65K
8mo ago
gap
Something for the EYEKONS. Tomorrow.
5.20M
208K
505
8mo ago
gap
Got film back.
@katseyeworld on disposable camera film. An ode to the early 2000s, and the heyday of low rise and our campaign song.
Explore the campaign at link in bio.
#BetterinDenim
4.96M
14.4K
49
5mo ago
gap
Gap × Stranger Things.
A capsule created for one last adventure in Hawkins. Where the weird and wild collide. And nostalgia becomes new again.
Link in bio to shop.
4.95M
391K
833
8mo ago
gap
All together now.
@katseyeworld gives one more taste of the performance.
Explore the campaign at link in bio.
#BetterinDenim
4.92M
344K
1.27K
8mo ago
gap
Brannan Bear. The EYEKON nobody saw coming.
Adorning @lararajj’s bag.
Explore the campaign and shop bag charms at link in bio.
#BetterinDenim
Gap (@gap) Instagram Stats & Analytics
Gap (@gap) has 3.68M Instagram followers with a 6.74% engagement rate over the past 12 months. Across 681 posts, Gap received 25.0M total likes and 288M impressions, averaging 36.7K likes per post. This page tracks Gap's performance metrics, top content, and engagement trends — updated daily.
Gap (@gap) Instagram Analytics FAQ
How many Instagram followers does Gap have?+
Gap (@gap) has 3.68M Instagram followers as of May 2026.
What is Gap's Instagram engagement rate?+
Gap's Instagram engagement rate is 6.74% over the last 12 months, based on 681 posts.
How many likes does Gap get on Instagram?+
Gap received 25.0M total likes across 681 posts in the last 12 months, averaging 36.7K likes per post.
How many Instagram impressions does Gap get?+
Gap's Instagram content generated 288M total impressions over the last 12 months.