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followers
2.80M
impressions
133M
likes
6.02M
comments
58.7K
posts
239
engagement
4.78%
emv
$4.23M
Average per post
556K
Key Metrics
Impressions
monthly
Distributions
Content
6.13M
436K
1.72K
8mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.50M
220K
1.48K
5mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
4.34M
609K
2.93K
9mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.05M
113K
641
5mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.69M
107K
629
9mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
2.62M
13.0K
77
4w ago
hotwheelsofficial
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
2.60M
45.4K
202
3mo ago
hotwheelsofficial
A Hot Wheels POV Tour of one of the most beautiful sports venues in the world… (📹 @rolexmontecarlomasters )
Who wants to see more track content? Comment below 👀
2.43M
75.0K
1.91K
5mo ago
hotwheelsofficial
Comment who you got this season 🏎️
1.94M
13.1K
197
2w ago
hotwheelsofficial
Small car, BiG Gulp.🔥
The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com.
Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
1.90M
76.0K
256
11mo ago
hotwheelsofficial
As close to the real thing as you can get. McLaren Formula 1® Team #HotWheels #F1
(1/8)
1.87M
74.6K
329
11mo ago
hotwheelsofficial
As close to the real thing as you can get. KICK Sauber F1® Team #HotWheels #F1
(8/8)
1.75M
70.1K
487
7mo ago
hotwheelsofficial
Relive every race, overtake, and podium finish with the Hot Wheels® 2025 Formula 1® Team Factory-Sealed Set. For the first time ever, get a single collection featuring all 10 teams. It’s a celebration of the 2025 F1® season with every car and driver honored in die-cast form.
A premium set designed for the ultimate collector. Available exclusively on MattelCreations.com
1.75M
144K
857
5mo ago
hotwheelsofficial
The purest expression of Ferrari’s spirit. Meet the Ferrari 12Cilindri - a modern icon inspired by the legendary V12 Grand Tourers of the ’50s and ’60s. With sculpted lines and active aerodynamics, this build brings timeless elegance into the future.
1.69M
109K
839
6mo ago
hotwheelsofficial
Bring back that '90s JDM heat! Build the iconic Custom ’90 Honda Civic EF in 1:32 scale with Mattel Brick Shop. Packed with authentic tuner details including custom decals, swappable wheels, and a metal signature plate, plus an exclusive die-cast Civic to match. Add it to your Speed Series™ lineup and let those VTEC vibes rip! Available now.
1.69M
67.5K
382
11mo ago
hotwheelsofficial
As close to the real thing as you can get. Oracle Red Bull Racing #HotWheels #F1
(2/8)
1.53M
61.3K
268
8mo ago
hotwheelsofficial
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
1.42M
88.9K
219
9mo ago
hotwheelsofficial
Want to get as close to the real thing with @hotwheelsofficial and @F1? Let me show you.
1.42M
56.8K
201
10mo ago
hotwheelsofficial
We’re about to paint the streets orange with the Mercedes-Benz CLA x Hot Wheels. More to come…
1.40M
47.2K
278
4mo ago
hotwheelsofficial
Race weekend is the best weekend. Check us out at the FORMULA 1 CHINESE GRAND PRIX 2026 and come as close to the real thing as you can get 👀
1.34M
53.7K
692
4mo ago
hotwheelsofficial
This ride runs on pure chakra. ⚡ Grab the Hot Wheels x NARUTO Nissan Silvia (S15) exclusive now on MattelCreations.com.
#MattelCreationsREVEALED
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.80M Instagram followers with a 4.78% engagement rate over the past 12 months. Across 239 posts, Hot Wheels received 6.02M total likes and 95.0M impressions, averaging 25.2K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.80M Instagram followers as of August 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 4.78% over the last 12 months, based on 239 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.02M total likes across 239 posts in the last 12 months, averaging 25.2K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 95.0M total impressions over the last 12 months.