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followers
2.75M
impressions
124M
likes
5.99M
comments
54.6K
posts
196
engagement
5.44%
emv
$4.04M
Average per post
631K
Key Metrics
Impressions
monthly
Distributions
Content
6.13M
439K
1.73K
5mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.53M
221K
1.48K
2mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
5.52M
221K
709
10mo ago
hotwheelsofficial
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations. 🏁
#HotWheels #F1TheMovie #F1
4.32M
613K
2.95K
5mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.05M
122K
409
10mo ago
hotwheelsofficial
Engines are revving. Something big is burning up the circuit. Stay tuned 👀
#HotWheels
#F1TheMovie
#F1
3.02M
112K
601
2mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.70M
108K
632
6mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
2.27M
69.7K
1.76K
1mo ago
hotwheelsofficial
Comment who you got this season 🏎️
1.91M
76.4K
257
7mo ago
hotwheelsofficial
As close to the real thing as you can get. McLaren Formula 1® Team #HotWheels #F1
(1/8)
1.88M
75.0K
330
7mo ago
hotwheelsofficial
As close to the real thing as you can get. KICK Sauber F1® Team #HotWheels #F1
(8/8)
1.86M
22.0K
150
11mo ago
hotwheelsofficial
Este Día del Niño, @porschemexico @hotwheelsofficial y @fergurquiza se unen para celebrar el niño que todos llevamos dentro.
Un homenaje a esos sueños que nacen en la infancia y que nunca te abandonan. Una invitación a nunca dejar de soñar y seguir disfrutando como niños. #FelizDíaDelNiño #MexicoChildrensDay #PorscheMoment #PorscheLokal
1.81M
72.4K
347
11mo ago
hotwheelsofficial
Childhood dreams do come true.
Acura by Mattel Brick Shop x Hot Wheels: ‘90 NSX.
1.76M
70.4K
489
4mo ago
hotwheelsofficial
Relive every race, overtake, and podium finish with the Hot Wheels® 2025 Formula 1® Team Factory-Sealed Set. For the first time ever, get a single collection featuring all 10 teams. It’s a celebration of the 2025 F1® season with every car and driver honored in die-cast form.
A premium set designed for the ultimate collector. Available exclusively on MattelCreations.com
1.70M
67.8K
383
7mo ago
hotwheelsofficial
As close to the real thing as you can get. Oracle Red Bull Racing #HotWheels #F1
(2/8)
1.68M
109K
840
3mo ago
hotwheelsofficial
Bring back that '90s JDM heat! Build the iconic Custom ’90 Honda Civic EF in 1:32 scale with Mattel Brick Shop. Packed with authentic tuner details including custom decals, swappable wheels, and a metal signature plate, plus an exclusive die-cast Civic to match. Add it to your Speed Series™ lineup and let those VTEC vibes rip! Available now.
1.67M
142K
834
2mo ago
hotwheelsofficial
The purest expression of Ferrari’s spirit. Meet the Ferrari 12Cilindri - a modern icon inspired by the legendary V12 Grand Tourers of the ’50s and ’60s. With sculpted lines and active aerodynamics, this build brings timeless elegance into the future.
1.54M
61.4K
269
4mo ago
hotwheelsofficial
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
1.43M
57.1K
204
6mo ago
hotwheelsofficial
We’re about to paint the streets orange with the Mercedes-Benz CLA x Hot Wheels. More to come…
1.42M
89.0K
217
5mo ago
hotwheelsofficial
Want to get as close to the real thing with @hotwheelsofficial and @F1? Let me show you.
1.34M
53.7K
694
1mo ago
hotwheelsofficial
This ride runs on pure chakra. ⚡ Grab the Hot Wheels x NARUTO Nissan Silvia (S15) exclusive now on MattelCreations.com.
#MattelCreationsREVEALED
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.75M Instagram followers with a 5.44% engagement rate over the past 12 months. Across 196 posts, Hot Wheels received 5.99M total likes and 74.0M impressions, averaging 30.6K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.75M Instagram followers as of April 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 5.44% over the last 12 months, based on 196 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 5.99M total likes across 196 posts in the last 12 months, averaging 30.6K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 74.0M total impressions over the last 12 months.