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followers
2.81M
impressions
144M
likes
6.31M
comments
62.3K
posts
250
engagement
4.60%
emv
$4.53M
Average per post
575K
Key Metrics
Impressions
monthly
Distributions
Content
6.13M
435K
1.72K
9mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.49M
220K
1.48K
6mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
4.34M
608K
2.93K
10mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.57M
15.7K
215
1mo ago
hotwheelsofficial
Small car, BiG Gulp.🔥
The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com.
Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
3.50M
13.1K
78
1mo ago
hotwheelsofficial
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
3.06M
113K
646
6mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.68M
107K
629
10mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
2.60M
45.3K
202
3mo ago
hotwheelsofficial
A Hot Wheels POV Tour of one of the most beautiful sports venues in the world… (📹 @rolexmontecarlomasters )
Who wants to see more track content? Comment below 👀
2.43M
74.9K
1.91K
5mo ago
hotwheelsofficial
Comment who you got this season 🏎️
2.04M
81.4K
679
4d ago
hotwheelsofficial
This one is worth swiping right on.
Releasing on August 18th 9AM PT for Red Line Club members.
1.94M
77.6K
657
1w ago
hotwheelsofficial
Guess what’s coming...
1.90M
76.0K
256
11mo ago
hotwheelsofficial
As close to the real thing as you can get. McLaren Formula 1® Team #HotWheels #F1
(1/8)
1.86M
74.6K
329
11mo ago
hotwheelsofficial
As close to the real thing as you can get. KICK Sauber F1® Team #HotWheels #F1
(8/8)
1.75M
144K
857
6mo ago
hotwheelsofficial
The purest expression of Ferrari’s spirit. Meet the Ferrari 12Cilindri - a modern icon inspired by the legendary V12 Grand Tourers of the ’50s and ’60s. With sculpted lines and active aerodynamics, this build brings timeless elegance into the future.
1.75M
70.1K
486
8mo ago
hotwheelsofficial
Relive every race, overtake, and podium finish with the Hot Wheels® 2025 Formula 1® Team Factory-Sealed Set. For the first time ever, get a single collection featuring all 10 teams. It’s a celebration of the 2025 F1® season with every car and driver honored in die-cast form.
A premium set designed for the ultimate collector. Available exclusively on MattelCreations.com
1.69M
109K
838
7mo ago
hotwheelsofficial
Bring back that '90s JDM heat! Build the iconic Custom ’90 Honda Civic EF in 1:32 scale with Mattel Brick Shop. Packed with authentic tuner details including custom decals, swappable wheels, and a metal signature plate, plus an exclusive die-cast Civic to match. Add it to your Speed Series™ lineup and let those VTEC vibes rip! Available now.
1.69M
67.4K
382
11mo ago
hotwheelsofficial
As close to the real thing as you can get. Oracle Red Bull Racing #HotWheels #F1
(2/8)
1.53M
61.2K
268
8mo ago
hotwheelsofficial
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
1.42M
88.9K
219
10mo ago
hotwheelsofficial
Want to get as close to the real thing with @hotwheelsofficial and @F1? Let me show you.
1.42M
56.7K
201
10mo ago
hotwheelsofficial
We’re about to paint the streets orange with the Mercedes-Benz CLA x Hot Wheels. More to come…
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.81M Instagram followers with a 4.60% engagement rate over the past 12 months. Across 250 posts, Hot Wheels received 6.31M total likes and 100M impressions, averaging 25.2K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.81M Instagram followers as of August 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 4.60% over the last 12 months, based on 250 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.31M total likes across 250 posts in the last 12 months, averaging 25.2K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 100M total impressions over the last 12 months.