NewGet @hotwheelsofficial's full report
instagram analytics
Similar Accounts:
followers
2.87M
impressions
251M
likes
5.11M
comments
49.8K
posts
299
engagement
1.78%
emv
$6.35M
Average per post
838K

Key Metrics

Distributions

Top Content

Love what you make and people can feel it. @supercarblondie gets it.
23.2M
50.0K
758
1mo ago
hotwheelsofficial
Love what you make and people can feel it. @supercarblondie gets it.
Good design doesn’t need a translation. Just ask @supercarblondie
15.0M
28.6K
333
1mo ago
hotwheelsofficial
Good design doesn’t need a translation. Just ask @supercarblondie
@maluma is showing his culture to the world 🇨🇴
11.2M
27.4K
202
2mo ago
hotwheelsofficial
@maluma is showing his culture to the world 🇨🇴
Changing the game on and off the pitch. Get to know what drives @_rl9
8.33M
22.6K
124
2mo ago
hotwheelsofficial
Changing the game on and off the pitch. Get to know what drives @_rl9
Three Legends, one unforgettable night, and the Hot Wheels die-cast reveals worth the wait.
7.93M
8.08K
85
2mo ago
hotwheelsofficial
Three Legends, one unforgettable night, and the Hot Wheels die-cast reveals worth the wait.
Different passions. Different paths. One challenger spirit. Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie.
6.87M
128K
1.30K
2mo ago
hotwheelsofficial
Different passions. Different paths. One challenger spirit. Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie.
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
6.35M
16.8K
166
2mo ago
hotwheelsofficial
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
One chance is never enough @_rl9’s story is in every detail of his Hot Wheels die-cast ⚽️
5.71M
7.28K
76
2mo ago
hotwheelsofficial
One chance is never enough @_rl9’s story is in every detail of his Hot Wheels die-cast ⚽️
Getting closer. Revealing 2.6.2026
5.47M
219K
1.48K
9mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
MI GENTE… YA PUEDEN CONSEGUIR SU CARRITO…🚗🇨🇴🏁!!!!! Que emoción y orgullo llevar nuestra cultura al mundo entero, no se queden sin el suyo.. @hotwheelsofficial @mattelcreations Pre-sale: lets.go.mattel/maluma #Ad
4.51M
64.9K
488
2mo ago
hotwheelsofficial
MI GENTE… YA PUEDEN CONSEGUIR SU CARRITO…🚗🇨🇴🏁!!!!! Que emoción y orgullo llevar nuestra cultura al mundo entero, no se queden sin el suyo.. @hotwheelsofficial @mattelcreations Pre-sale: lets.go.mattel/maluma #Ad
For @maluma, Hot Wheels means more than cars. It’s culture.
3.88M
8.87K
64
2mo ago
hotwheelsofficial
For @maluma, Hot Wheels means more than cars. It’s culture.
More than a die-cast. A piece of Maluma’s story.   Inspired by his Colombian heritage and finished with custom details only true fans will catch, this Toyota Land Cruiser FJ60 is ready for your collection.   Shop now on MattelCreations.com.
3.84M
7.28K
80
2mo ago
hotwheelsofficial
More than a die-cast. A piece of Maluma’s story.   Inspired by his Colombian heritage and finished with custom details only true fans will catch, this Toyota Land Cruiser FJ60 is ready for your collection.   Shop now on MattelCreations.com.
Small car, BiG Gulp.🔥 The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com.    Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
3.58M
15.8K
215
3mo ago
hotwheelsofficial
Small car, BiG Gulp.🔥 The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com.    Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
3.50M
13.1K
78
4mo ago
hotwheelsofficial
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
3.34M
3.52K
28
2mo ago
hotwheelsofficial
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
3.07M
113K
645
9mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
Some dreams come with four wheels 😎 My very own Hot Wheels is here! Get yours at lets.go.mattel/robertlewandowski #paidpartnership
2.96M
141K
585
1mo ago
hotwheelsofficial
Some dreams come with four wheels 😎 My very own Hot Wheels is here! Get yours at lets.go.mattel/robertlewandowski #paidpartnership
Halfway was never really @maluma’s thing.
2.83M
14.0K
114
2mo ago
hotwheelsofficial
Halfway was never really @maluma’s thing.
Challenges have always been part of the game for @_rl9
2.65M
10.2K
77
2mo ago
hotwheelsofficial
Challenges have always been part of the game for @_rl9
This one is worth swiping right on. Releasing on August 18th 9AM PT for Red Line Club members.
2.63M
105K
746
2mo ago
hotwheelsofficial
This one is worth swiping right on. Releasing on August 18th 9AM PT for Red Line Club members.

Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics

Hot Wheels (@hotwheelsofficial) has 2.87M Instagram followers with a 1.78% engagement rate over the past 12 months. Across 299 posts, Hot Wheels received 5.11M total likes and 251M impressions, averaging 17.1K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily. To benchmark @hotwheelsofficial against other accounts, use Socialpruf's Instagram competitor analysis tool.

Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ

How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.87M Instagram followers as of November 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 1.78% over the last 12 months, based on 299 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 5.11M total likes across 299 posts in the last 12 months, averaging 17.1K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 251M total impressions over the last 12 months.
Can I compare Hot Wheels with other Instagram accounts?+
Yes. Add @hotwheelsofficial to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.