NewGet @hotwheelsofficial's full report
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Similar Accounts:
followers
2.85M
impressions
222M
likes
6.31M
comments
65.7K
posts
278
engagement
2.69%
emv
$6.10M
Average per post
798K

Key Metrics

Distributions

Top Content

Changing the game on and off the pitch.

Get to know what drives @_rl9
8.23M
22.4K
123
1mo ago
hotwheelsofficial
Changing the game on and off the pitch. Get to know what drives @_rl9
Love what you make and people can feel it. @supercarblondie gets it.
7.86M
20.1K
327
2w ago
hotwheelsofficial
Love what you make and people can feel it. @supercarblondie gets it.
Three Legends, one unforgettable night, and the Hot Wheels die-cast reveals worth the wait.
7.55M
8.00K
82
1mo ago
hotwheelsofficial
Three Legends, one unforgettable night, and the Hot Wheels die-cast reveals worth the wait.
@maluma is showing his culture to the world 🇨🇴
7.19M
20.2K
159
3w ago
hotwheelsofficial
@maluma is showing his culture to the world 🇨🇴
Different passions. Different paths. One challenger spirit.

Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie.
6.49M
122K
1.28K
1mo ago
hotwheelsofficial
Different passions. Different paths. One challenger spirit. Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie.
If you know @maluma you know it's Colombia 🇨🇴

Maluma takes us through the inspiration behind his die-cast.
6.15M
16.6K
159
3w ago
hotwheelsofficial
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
6.13M
434K
1.71K
10mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
One chance is never enough

@_rl9’s story is in every detail of his Hot Wheels die-cast ⚽️
5.62M
7.25K
76
1mo ago
hotwheelsofficial
One chance is never enough @_rl9’s story is in every detail of his Hot Wheels die-cast ⚽️
Getting closer. Revealing 2.6.2026
5.48M
219K
1.48K
8mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
Good design doesn’t need a translation. Just ask @supercarblondie
5.46M
11.0K
148
2w ago
hotwheelsofficial
Good design doesn’t need a translation. Just ask @supercarblondie
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨

Say hello to Scuderia Ferrari HP
 ❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
4.34M
606K
2.92K
11mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
MI GENTE… YA PUEDEN CONSEGUIR SU CARRITO…🚗🇨🇴🏁!!!!! 
Que emoción y orgullo llevar nuestra cultura al mundo entero, no se queden sin el suyo.. @hotwheelsofficial @mattelcreations 

Pre-sale: lets.go.mattel/maluma
#Ad
4.05M
59.7K
450
3w ago
hotwheelsofficial
MI GENTE… YA PUEDEN CONSEGUIR SU CARRITO…🚗🇨🇴🏁!!!!! Que emoción y orgullo llevar nuestra cultura al mundo entero, no se queden sin el suyo.. @hotwheelsofficial @mattelcreations Pre-sale: lets.go.mattel/maluma #Ad
Small car, BiG Gulp.🔥 
The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com. 
 
Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
3.57M
15.8K
215
2mo ago
hotwheelsofficial
Small car, BiG Gulp.🔥 The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com.    Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
3.50M
13.1K
78
3mo ago
hotwheelsofficial
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
3.27M
3.49K
26
1mo ago
hotwheelsofficial
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
3.07M
113K
645
7mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
Some dreams come with four wheels 😎
My very own Hot Wheels is here!

Get yours at lets.go.mattel/robertlewandowski

#paidpartnership
2.68M
130K
527
1w ago
hotwheelsofficial
Some dreams come with four wheels 😎 My very own Hot Wheels is here! Get yours at lets.go.mattel/robertlewandowski #paidpartnership
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
2.68M
107K
629
11mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
This one is worth swiping right on.

Releasing on August 18th 9AM PT for Red Line Club members.
2.63M
105K
749
1mo ago
hotwheelsofficial
This one is worth swiping right on. Releasing on August 18th 9AM PT for Red Line Club members.
A Hot Wheels POV Tour of one of the most beautiful sports venues in the world… (📹 @rolexmontecarlomasters )

Who wants to see more track content? Comment below 👀
2.61M
45.2K
201
5mo ago
hotwheelsofficial
A Hot Wheels POV Tour of one of the most beautiful sports venues in the world… (📹 @rolexmontecarlomasters ) Who wants to see more track content? Comment below 👀

Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics

Hot Wheels (@hotwheelsofficial) has 2.85M Instagram followers with a 2.69% engagement rate over the past 12 months. Across 278 posts, Hot Wheels received 6.31M total likes and 222M impressions, averaging 22.7K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily. To benchmark @hotwheelsofficial against other accounts, use Socialpruf's Instagram competitor analysis tool.

Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ

How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.85M Instagram followers as of October 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 2.69% over the last 12 months, based on 278 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.31M total likes across 278 posts in the last 12 months, averaging 22.7K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 222M total impressions over the last 12 months.
Can I compare Hot Wheels with other Instagram accounts?+
Yes. Add @hotwheelsofficial to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.