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followers
2.83M
impressions
165M
likes
6.41M
comments
64.3K
posts
270
engagement
3.89%
emv
$4.97M
Average per post
609K
Key Metrics
Impressions
monthly
Distributions
Content
6.13M
435K
1.72K
10mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.48M
219K
1.48K
7mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
5.22M
107K
1.22K
2w ago
hotwheelsofficial
Different passions. Different paths. One challenger spirit.
Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie.
5.19M
6.93K
74
1w ago
hotwheelsofficial
Three Legends, one unforgettable night, and the Hot Wheels die-cast reveals worth the wait.
4.34M
607K
2.92K
10mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.75M
14.0K
80
1w ago
hotwheelsofficial
Changing the game on and off the pitch.
Get to know what drives @_rl9
3.57M
15.8K
214
1mo ago
hotwheelsofficial
Small car, BiG Gulp.🔥
The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com.
Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
3.50M
13.1K
78
2mo ago
hotwheelsofficial
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
3.07M
113K
645
7mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.68M
107K
629
10mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
2.63M
105K
745
3w ago
hotwheelsofficial
This one is worth swiping right on.
Releasing on August 18th 9AM PT for Red Line Club members.
2.61M
45.2K
201
4mo ago
hotwheelsofficial
A Hot Wheels POV Tour of one of the most beautiful sports venues in the world… (📹 @rolexmontecarlomasters )
Who wants to see more track content? Comment below 👀
2.45M
4.85K
61
1w ago
hotwheelsofficial
One chance is never enough
@_rl9’s story is in every detail of his Hot Wheels die-cast ⚽️
2.43M
74.8K
1.90K
6mo ago
hotwheelsofficial
Comment who you got this season 🏎️
2.25M
42.2K
376
3d ago
hotwheelsofficial
MI GENTE… YA PUEDEN CONSEGUIR SU CARRITO…🚗🇨🇴🏁!!!!!
Que emoción y orgullo llevar nuestra cultura al mundo entero, no se queden sin el suyo.. @hotwheelsofficial @mattelcreations
Pre-sale: lets.go.mattel/maluma
#Ad
2.00M
80.0K
668
1mo ago
hotwheelsofficial
Guess what’s coming...
1.83M
41.1K
285
1w ago
hotwheelsofficial
From playing with HotWheels to having one of my own… pretty cool 😎
A little dream come true!
Pre-sale is live now at lets.go.mattel/robertlewandowski
#paidpartnership
@hotwheelsofficial
@mattelcreations
1.75M
143K
857
6mo ago
hotwheelsofficial
The purest expression of Ferrari’s spirit. Meet the Ferrari 12Cilindri - a modern icon inspired by the legendary V12 Grand Tourers of the ’50s and ’60s. With sculpted lines and active aerodynamics, this build brings timeless elegance into the future.
1.75M
70.0K
484
9mo ago
hotwheelsofficial
Relive every race, overtake, and podium finish with the Hot Wheels® 2025 Formula 1® Team Factory-Sealed Set. For the first time ever, get a single collection featuring all 10 teams. It’s a celebration of the 2025 F1® season with every car and driver honored in die-cast form.
A premium set designed for the ultimate collector. Available exclusively on MattelCreations.com
1.69M
109K
839
8mo ago
hotwheelsofficial
Bring back that '90s JDM heat! Build the iconic Custom ’90 Honda Civic EF in 1:32 scale with Mattel Brick Shop. Packed with authentic tuner details including custom decals, swappable wheels, and a metal signature plate, plus an exclusive die-cast Civic to match. Add it to your Speed Series™ lineup and let those VTEC vibes rip! Available now.
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.83M Instagram followers with a 3.89% engagement rate over the past 12 months. Across 270 posts, Hot Wheels received 6.41M total likes and 125M impressions, averaging 23.7K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.83M Instagram followers as of September 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 3.89% over the last 12 months, based on 270 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.41M total likes across 270 posts in the last 12 months, averaging 23.7K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 125M total impressions over the last 12 months.