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followers
2.76M
impressions
126M
likes
6.10M
comments
56.3K
posts
204
engagement
5.41%
emv
$4.11M
Average per post
616K
Key Metrics
Impressions
monthly
Distributions
Content
6.13M
438K
1.73K
6mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.52M
221K
1.48K
3mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
5.51M
220K
711
10mo ago
hotwheelsofficial
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations. 🏁
#HotWheels #F1TheMovie #F1
4.32M
612K
2.95K
6mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.05M
122K
409
10mo ago
hotwheelsofficial
Engines are revving. Something big is burning up the circuit. Stay tuned 👀
#HotWheels
#F1TheMovie
#F1
3.03M
112K
604
3mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.70M
108K
632
6mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
2.37M
73.7K
1.88K
2mo ago
hotwheelsofficial
Comment who you got this season 🏎️
2.04M
42.7K
194
2w ago
hotwheelsofficial
A Hot Wheels POV Tour of one of the most beautiful sports venues in the world… (📹 @rolexmontecarlomasters )
Who wants to see more track content? Comment below 👀
1.91M
76.3K
257
8mo ago
hotwheelsofficial
As close to the real thing as you can get. McLaren Formula 1® Team #HotWheels #F1
(1/8)
1.87M
74.9K
330
8mo ago
hotwheelsofficial
As close to the real thing as you can get. KICK Sauber F1® Team #HotWheels #F1
(8/8)
1.76M
70.3K
487
5mo ago
hotwheelsofficial
Relive every race, overtake, and podium finish with the Hot Wheels® 2025 Formula 1® Team Factory-Sealed Set. For the first time ever, get a single collection featuring all 10 teams. It’s a celebration of the 2025 F1® season with every car and driver honored in die-cast form.
A premium set designed for the ultimate collector. Available exclusively on MattelCreations.com
1.73M
144K
856
2mo ago
hotwheelsofficial
The purest expression of Ferrari’s spirit. Meet the Ferrari 12Cilindri - a modern icon inspired by the legendary V12 Grand Tourers of the ’50s and ’60s. With sculpted lines and active aerodynamics, this build brings timeless elegance into the future.
1.69M
67.7K
384
8mo ago
hotwheelsofficial
As close to the real thing as you can get. Oracle Red Bull Racing #HotWheels #F1
(2/8)
1.68M
109K
839
3mo ago
hotwheelsofficial
Bring back that '90s JDM heat! Build the iconic Custom ’90 Honda Civic EF in 1:32 scale with Mattel Brick Shop. Packed with authentic tuner details including custom decals, swappable wheels, and a metal signature plate, plus an exclusive die-cast Civic to match. Add it to your Speed Series™ lineup and let those VTEC vibes rip! Available now.
1.54M
61.4K
268
5mo ago
hotwheelsofficial
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
1.43M
57.0K
205
7mo ago
hotwheelsofficial
We’re about to paint the streets orange with the Mercedes-Benz CLA x Hot Wheels. More to come…
1.42M
89.0K
217
6mo ago
hotwheelsofficial
Want to get as close to the real thing with @hotwheelsofficial and @F1? Let me show you.
1.34M
53.8K
693
1mo ago
hotwheelsofficial
This ride runs on pure chakra. ⚡ Grab the Hot Wheels x NARUTO Nissan Silvia (S15) exclusive now on MattelCreations.com.
#MattelCreationsREVEALED
1.26M
44.5K
267
1mo ago
hotwheelsofficial
Race weekend is the best weekend. Check us out at the FORMULA 1 CHINESE GRAND PRIX 2026 and come as close to the real thing as you can get 👀
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.76M Instagram followers with a 5.41% engagement rate over the past 12 months. Across 204 posts, Hot Wheels received 6.10M total likes and 77.7M impressions, averaging 29.9K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.76M Instagram followers as of May 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 5.41% over the last 12 months, based on 204 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.10M total likes across 204 posts in the last 12 months, averaging 29.9K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 77.7M total impressions over the last 12 months.