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followers
2.78M
impressions
132M
likes
6.31M
comments
58.2K
posts
220
engagement
5.24%
emv
$4.30M
Average per post
601K
Key Metrics
Impressions
monthly
Distributions
Content
6.13M
438K
1.73K
7mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.52M
221K
1.48K
4mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
5.51M
220K
709
11mo ago
hotwheelsofficial
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations. 🏁
#HotWheels #F1TheMovie #F1
4.33M
612K
2.94K
7mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.05M
122K
408
12mo ago
hotwheelsofficial
Engines are revving. Something big is burning up the circuit. Stay tuned 👀
#HotWheels
#F1TheMovie
#F1
3.03M
112K
606
4mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.70M
108K
631
7mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
2.43M
75.3K
1.92K
3mo ago
hotwheelsofficial
Comment who you got this season 🏎️
2.34M
44.1K
198
1mo ago
hotwheelsofficial
A Hot Wheels POV Tour of one of the most beautiful sports venues in the world… (📹 @rolexmontecarlomasters )
Who wants to see more track content? Comment below 👀
1.91M
76.3K
256
9mo ago
hotwheelsofficial
As close to the real thing as you can get. McLaren Formula 1® Team #HotWheels #F1
(1/8)
1.87M
74.9K
329
9mo ago
hotwheelsofficial
As close to the real thing as you can get. KICK Sauber F1® Team #HotWheels #F1
(8/8)
1.76M
70.3K
484
6mo ago
hotwheelsofficial
Relive every race, overtake, and podium finish with the Hot Wheels® 2025 Formula 1® Team Factory-Sealed Set. For the first time ever, get a single collection featuring all 10 teams. It’s a celebration of the 2025 F1® season with every car and driver honored in die-cast form.
A premium set designed for the ultimate collector. Available exclusively on MattelCreations.com
1.75M
144K
860
3mo ago
hotwheelsofficial
The purest expression of Ferrari’s spirit. Meet the Ferrari 12Cilindri - a modern icon inspired by the legendary V12 Grand Tourers of the ’50s and ’60s. With sculpted lines and active aerodynamics, this build brings timeless elegance into the future.
1.69M
67.7K
382
9mo ago
hotwheelsofficial
As close to the real thing as you can get. Oracle Red Bull Racing #HotWheels #F1
(2/8)
1.68M
109K
840
5mo ago
hotwheelsofficial
Bring back that '90s JDM heat! Build the iconic Custom ’90 Honda Civic EF in 1:32 scale with Mattel Brick Shop. Packed with authentic tuner details including custom decals, swappable wheels, and a metal signature plate, plus an exclusive die-cast Civic to match. Add it to your Speed Series™ lineup and let those VTEC vibes rip! Available now.
1.53M
61.4K
270
6mo ago
hotwheelsofficial
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
1.42M
57.0K
205
8mo ago
hotwheelsofficial
We’re about to paint the streets orange with the Mercedes-Benz CLA x Hot Wheels. More to come…
1.42M
89.1K
218
7mo ago
hotwheelsofficial
Want to get as close to the real thing with @hotwheelsofficial and @F1? Let me show you.
1.40M
47.6K
279
3mo ago
hotwheelsofficial
Race weekend is the best weekend. Check us out at the FORMULA 1 CHINESE GRAND PRIX 2026 and come as close to the real thing as you can get 👀
1.34M
53.8K
691
2mo ago
hotwheelsofficial
This ride runs on pure chakra. ⚡ Grab the Hot Wheels x NARUTO Nissan Silvia (S15) exclusive now on MattelCreations.com.
#MattelCreationsREVEALED
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.78M Instagram followers with a 5.24% engagement rate over the past 12 months. Across 220 posts, Hot Wheels received 6.31M total likes and 84.6M impressions, averaging 28.7K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.78M Instagram followers as of June 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 5.24% over the last 12 months, based on 220 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.31M total likes across 220 posts in the last 12 months, averaging 28.7K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 84.6M total impressions over the last 12 months.