NewGet @hotwheelsofficial's full report
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followers
2.87M
impressions
258M
likes
6.18M
comments
66.3K
posts
282
engagement
2.20%
emv
$6.79M
Average per post
916K
Key Metrics
Impressions
monthly
Distributions
Content
23.1M
50.1K
758
1mo ago
hotwheelsofficial
Love what you make and people can feel it. @supercarblondie gets it.
15.0M
28.6K
335
1mo ago
hotwheelsofficial
Good design doesn’t need a translation. Just ask @supercarblondie
11.1M
27.4K
204
1mo ago
hotwheelsofficial
@maluma is showing his culture to the world 🇨🇴
8.33M
22.6K
124
1mo ago
hotwheelsofficial
Changing the game on and off the pitch.
Get to know what drives @_rl9
7.93M
8.09K
85
1mo ago
hotwheelsofficial
Three Legends, one unforgettable night, and the Hot Wheels die-cast reveals worth the wait.
6.78M
126K
1.30K
1mo ago
hotwheelsofficial
Different passions. Different paths. One challenger spirit.
Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie.
6.35M
16.8K
166
1mo ago
hotwheelsofficial
If you know @maluma you know it's Colombia 🇨🇴
Maluma takes us through the inspiration behind his die-cast.
6.13M
433K
1.71K
11mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.71M
7.28K
76
1mo ago
hotwheelsofficial
One chance is never enough
@_rl9’s story is in every detail of his Hot Wheels die-cast ⚽️
5.47M
219K
1.48K
8mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
4.40M
63.3K
477
1mo ago
hotwheelsofficial
MI GENTE… YA PUEDEN CONSEGUIR SU CARRITO…🚗🇨🇴🏁!!!!!
Que emoción y orgullo llevar nuestra cultura al mundo entero, no se queden sin el suyo.. @hotwheelsofficial @mattelcreations
Pre-sale: lets.go.mattel/maluma
#Ad
4.34M
606K
2.92K
12mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.88M
8.86K
64
1mo ago
hotwheelsofficial
For @maluma, Hot Wheels means more than cars. It’s culture.
3.84M
7.25K
79
1mo ago
hotwheelsofficial
More than a die-cast. A piece of Maluma’s story.
Inspired by his Colombian heritage and finished with custom details only true fans will catch, this Toyota Land Cruiser FJ60 is ready for your collection.
Shop now on MattelCreations.com.
3.57M
15.8K
214
3mo ago
hotwheelsofficial
Small car, BiG Gulp.🔥
The 7-ELEVEn x Hot Wheels 2017 Nissan GT-R (R35) diecast and exclusive merch collab just dropped at participating 7-ELEVEn stores and on 7Collection.com.
Stay tuned for something BiG that’s just around the corner👀 #CarsOf7ELEVEn #711HotWheels #GTR #R35 @hotwheelsofficial @mattel @nissan @nissanusa
3.50M
13.1K
78
3mo ago
hotwheelsofficial
London pit stops to kick off FORMULA 1 BRITISH GRAND PRIX 2026. See you in the Fan Zone!
3.34M
3.52K
28
1mo ago
hotwheelsofficial
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
3.07M
113K
646
8mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.93M
139K
566
1mo ago
hotwheelsofficial
Some dreams come with four wheels 😎
My very own Hot Wheels is here!
Get yours at lets.go.mattel/robertlewandowski
#paidpartnership
2.83M
14.0K
114
1mo ago
hotwheelsofficial
Halfway was never really @maluma’s thing.
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.87M Instagram followers with a 2.20% engagement rate over the past 12 months. Across 282 posts, Hot Wheels received 6.18M total likes and 258M impressions, averaging 21.9K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily. To benchmark @hotwheelsofficial against other accounts, use Socialpruf's Instagram competitor analysis tool.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.87M Instagram followers as of October 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 2.20% over the last 12 months, based on 282 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.18M total likes across 282 posts in the last 12 months, averaging 21.9K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 258M total impressions over the last 12 months.
Can I compare Hot Wheels with other Instagram accounts?+
Yes. Add @hotwheelsofficial to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.