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followers
2.71M
impressions
125M
likes
6.11M
comments
54.5K
posts
209
engagement
5.61%
emv
$4.09M
Avg. per post
646K
Key Metrics
monthly
Distributions
Content
6.11M
439K
1.74K
4mo ago
hotwheelsofficial
Buckle up. The Upside Down just got wheels 🚲🔥Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
5.54M
221K
1.48K
1mo ago
hotwheelsofficial
Getting closer. Revealing 2.6.2026
5.52M
221K
711
8mo ago
hotwheelsofficial
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations. 🏁
#HotWheels #F1TheMovie #F1
4.13M
581K
2.85K
4mo ago
hotwheelsofficial
The Hot Wheels @f1 grid just got BIGGER. 🏎️💨
Say hello to Scuderia Ferrari HP
❤️ and Aston Martin Aramco Formula One™ Team
💚 — joining your favorite teams on the track. #HotWheels #F1
3.88M
155K
621
12mo ago
hotwheelsofficial
Our latest 1:64th scale Formula 1 die-cast features the Mercedes-AMG PETRONAS Formula 1 Team — one of 8 teams from the collection hitting the shelves. 🏎️
#HotWheels #F1 #MercedesAMGF1
3.06M
122K
409
8mo ago
hotwheelsofficial
Engines are revving. Something big is burning up the circuit. Stay tuned 👀
#HotWheels
#F1TheMovie
#F1
2.98M
108K
592
1mo ago
hotwheelsofficial
As close to the real thing as you can get. This is a crossover designed for those who live at the intersection of Formula 1® and Hot Wheels. Developed in partnership with @f1, the Hot Wheels 2026 F1® car brings precision engineering and elevated design straight to your collection. Built to 2026 F1® specs, it pairs elite performance with unmistakable craftsmanship. Available February 10 on @mattelcreations
2.71M
108K
633
4mo ago
hotwheelsofficial
The Hot Wheels R/C 1:64 Nissan Skyline GT-R (R32) Pandem is now available on @mattelcreations. Drive, drift, and show off with working lights, realistic turn signals, and two speed modes—all in a collectible display box.
1.91M
76.5K
257
6mo ago
hotwheelsofficial
As close to the real thing as you can get. McLaren Formula 1® Team #HotWheels #F1
(1/8)
1.88M
75.2K
331
6mo ago
hotwheelsofficial
As close to the real thing as you can get. KICK Sauber F1® Team #HotWheels #F1
(8/8)
1.86M
22K
150
10mo ago
hotwheelsofficial
Este Día del Niño, @porschemexico @hotwheelsofficial y @fergurquiza se unen para celebrar el niño que todos llevamos dentro.
Un homenaje a esos sueños que nacen en la infancia y que nunca te abandonan. Una invitación a nunca dejar de soñar y seguir disfrutando como niños. #FelizDíaDelNiño #MexicoChildrensDay #PorscheMoment #PorscheLokal
1.81M
72.5K
351
10mo ago
hotwheelsofficial
Childhood dreams do come true.
Acura by Mattel Brick Shop x Hot Wheels: ‘90 NSX.
1.76M
70.3K
485
3mo ago
hotwheelsofficial
Relive every race, overtake, and podium finish with the Hot Wheels® 2025 Formula 1® Team Factory-Sealed Set. For the first time ever, get a single collection featuring all 10 teams. It’s a celebration of the 2025 F1® season with every car and driver honored in die-cast form.
A premium set designed for the ultimate collector. Available exclusively on MattelCreations.com
1.73M
53.1K
1.32K
1w ago
hotwheelsofficial
Comment who you got this season 🏎️
1.7M
67.9K
384
6mo ago
hotwheelsofficial
As close to the real thing as you can get. Oracle Red Bull Racing #HotWheels #F1
(2/8)
1.66M
108K
823
1mo ago
hotwheelsofficial
Bring back that '90s JDM heat! Build the iconic Custom ’90 Honda Civic EF in 1:32 scale with Mattel Brick Shop. Packed with authentic tuner details including custom decals, swappable wheels, and a metal signature plate, plus an exclusive die-cast Civic to match. Add it to your Speed Series™ lineup and let those VTEC vibes rip! Available now.
1.54M
61.4K
266
3mo ago
hotwheelsofficial
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
1.44M
126K
751
2w ago
hotwheelsofficial
The purest expression of Ferrari’s spirit. Meet the Ferrari 12Cilindri - a modern icon inspired by the legendary V12 Grand Tourers of the ’50s and ’60s. With sculpted lines and active aerodynamics, this build brings timeless elegance into the future.
1.43M
57.2K
204
5mo ago
hotwheelsofficial
We’re about to paint the streets orange with the Mercedes-Benz CLA x Hot Wheels. More to come…
1.41M
88.6K
217
4mo ago
hotwheelsofficial
Want to get as close to the real thing with @hotwheelsofficial and @F1? Let me show you.
Hot Wheels (@hotwheelsofficial) Instagram Stats & Analytics
Hot Wheels (@hotwheelsofficial) has 2.71M Instagram followers with a 5.61% engagement rate over the past 12 months. Across 209 posts, Hot Wheels received 6.11M total likes and 71.6M impressions, averaging 31.7K likes per post. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheelsofficial) Instagram Analytics FAQ
How many Instagram followers does Hot Wheels have?+
Hot Wheels (@hotwheelsofficial) has 2.71M Instagram followers as of March 2026.
What is Hot Wheels's Instagram engagement rate?+
Hot Wheels's Instagram engagement rate is 5.61% over the last 12 months, based on 209 posts.
How many likes does Hot Wheels get on Instagram?+
Hot Wheels received 6.11M total likes across 209 posts in the last 12 months, averaging 31.7K likes per post.
How many Instagram impressions does Hot Wheels get?+
Hot Wheels's Instagram content generated 71.6M total impressions over the last 12 months.