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followers
5.73M
impressions
130M
likes
3.92M
comments
32.4K
posts
344
engagement
2.16%
emv
$3.62M
Average per post
378K
Key Metrics
Impressions
monthly
Distributions
Content
4.30M
15.6K
349
7mo ago
harleydavidson
January 14 at 6 PM CST. Chapter 2 of the 2026 Harley-Davidson lineup reveal. The road ahead gets even more legendary with all-new models.
#HarleyDavidson
4.08M
6.03K
47
12mo ago
harleydavidson
Ride farther, get closer.
The 2025 Street Glide Ultra has a powerful V-twin engine and plenty of storage, which means you and your one-and-only can turn endless miles into cherished memories.
Head to the link in bio for more info.
#HarleyDavidson #StreetGlideUltra
3.83M
21.1K
77
8mo ago
harleydavidson
"Somethin' thrilling about motorcycle racing that's hard to beat. And the racing has always been a part of us. Always."
- Willie G. Davidson
We'll be reliving the highlight reel of our 2025 championship season until Daytona in 2026. See you there.
#HarleyDavidson
3.47M
27.0K
118
9mo ago
harleydavidson
THE KING IS BACK 👑
@kylewyman is your 2025 @motoamerica King of the Baggers Champion. Complete bagger dominance.
The champion has already been crowned, but the season rolls on. Don't miss Race 2 from @official_cota tomorrow.
Let's — Go! 🏁
#HarleyDavidson #KingOfTheBaggers
2.75M
8.14K
114
5mo ago
harleydavidson
January 14, 2026. 6 PM CST sharp. Don't miss Chapter 2 of the 2026 Harley-Davidson lineup reveal.
Get notified at link in bio to experience the real-time YouTube Premiere and live chat.
#HarleyDavidson
2.73M
83.0K
541
2mo ago
harleydavidson
RIDE, AGAIN.
For more than a century, we’ve stood for one simple idea. Life is better on two wheels.
Riding brings people closer. It clears the mind. It turns miles into stories, roads into adventures, and strangers into friends.
That hasn’t changed. This is why we ride.
What has changed is the road ahead. It’s wider, more open, and full of riders (new and old) discovering what this has always been about — freedom, connection, and the simple, undeniable joy of being out there.
Whether you’ve been riding for years or just dreaming about it, this is your moment. The road is waiting.
Let’s RIDE.
#HarleyDavidson
2.11M
13.3K
69
6mo ago
harleydavidson
A long-standing legacy.
@timmsharleydavidson in Anderson, South Carolina is a family-owned dealership whose story spans decades, with the Electric City H.O.G. Chapter involved since the early days. Together they’ve built a legacy that spans generations.
Generations of H-D honors the people who’ve built their lives around the brand, the bikes, and the Harley-Davidson way of life.
Watch the full episode at link in bio.
🎬 @theantoneye @mikemanzoori
#HarleyDavidson
1.85M
9.53K
45
10mo ago
harleydavidson
You don't have to ride to the 85th @sturgisrally to participate in our Let's Ride Challenge - Ride For Heroes, but it would be a lot cooler if you did.
Here’s how to get rolling:
👉 Visit your local Harley-Davidson dealership
👉 Scan the QR code to register
👉 Ride and scan again to track your miles
👉 Support those who’ve served with every mile logged
👉 H.O.G. members unlock even more perks—including a $5,000 bonus if they win a bike!
This year, your passion for the open road fuels a $1 million mission to honor our nation’s heroes — Military, Veterans, and First Responders. Along the way, you’ll earn milestone collectibles and get the chance to compete to win one of five brand-new 2025 Harley-Davidson motorcycles.
Get all the details at link in bio.
🎬 @2lanelife
#HarleyDavidson #LetsRideChallenge
1.74M
20.7K
270
7mo ago
harleydavidson
November 3, 2025. 6 PM CST sharp. Join us for Chapter 1 of our two-part 2026 Harley-Davidson lineup reveal.
Your inside line to what’s next starts here. Don’t miss it.
Get notified at link in bio to experience the real-time YouTube Premiere and live chat.
#HarleyDavidson
1.27M
6.45K
45
6mo ago
harleydavidson
It’s a family affair.
At @mcguireharley in Pacheco, California, family and community roll together. Home to the Mount Diablo H.O.G. Chapter, Mike McGuire and his family have built a legacy that spans generations, on and off the road.
Generations of H-D celebrates the families who’ve built their lives around Harley-Davidson dealerships and the H.O.G. Chapters that foster community at each location.
Watch the full episode at link in bio.
🎬 @theantoneye @mikemanzoori
#HarleyDavidson
1.09M
43.8K
2.14K
3mo ago
harleydavidson
Inspired by the legacy of the original XLCR café racer, our designers set out to see how far they could push the Revolution Max platform.
Meet RMCR. A carbon fiber concept built around the 1250cc Revolution Max motor, paired with a custom 2-into-2 exhaust and a chassis shaped with performance in mind. Every line intentional. Every detail considered.
It’s a modern interpretation of a rebellious original, and a tribute to Willie G., whose influence still guides how we design today.
The feedback line is open. What do y’all think?
#HarleyDavidson
1.09M
43.7K
144
1mo ago
harleydavidson
Epic rides. Lasting memories. One incredible cause bringing it all together.
We were honored to hit the road with the @kpcharityride crew on their 30th Charity Ride Across America, all to help send children to @victoryjunction.
Learn more about the Kyle Petty Charity Ride at link in bio.
#HarleyDavidson
1.09M
43.6K
596
2mo ago
harleydavidson
Making history at @cota_official! Ladies and gents, meet the #BaggerWorldCup class of 2026 😎🏁
#USGP #HarleyDavidson
884K
35.4K
372
3mo ago
harleydavidson
Lightning bottled in Blood Orange.
Nothing hits our racing heritage like the XR750 tank graphic. In Blood Orange with color-matched fenders, black Nightster Special wheels, and a chrome exhaust shield, this special edition 2026 Nightster carries its lineage with pride.
Hit the link in bio for all the details.
#HarleyDavidson
871K
7.48K
51
9mo ago
harleydavidson
Chasing down a Number 1 plate is everything to those who throw their leg over a race bike and compete. It carries the history of past champions. It cements your name into the history books. It’s the ultimate honor.
In Season 3 Chapter 5 of Push The Limit, we head to @officialmidohio to find out who will be @motoamerica's 2025 @superhooligans Champion.
We’ve also got the big bike coverage. The King of the Baggers championship chase starts to become even clearer as we head into the 4th round of racing at Mid-Ohio.
Stay tuned for Push the Limit Chapter 6, a double episode featuring @cota_official in Austin, TX and @njmotorsportspark in Millville, NJ.
Let’s — Go! 🏁
Hit the link in bio to watch the full episode on our YouTube channel.
#HarleyDavidson #SuperHooligan #KingOfTheBaggers
869K
34.8K
194
10mo ago
harleydavidson
The secret ingredient that makes @sturgisrally special has always been you, the people.
We can’t get enough.
📷 @_benchristensen
#HarleyDavidson #SturgisRally
858K
34.3K
665
10mo ago
harleydavidson
Meet @domscamaldo.
This one’s got some soul. Dom grew up dreaming of riding his dad’s ’59 Pan Shovel to @sturgisrally—and this year, he made it happen.
When the crew at @thrashinsupply planned a 1,700-mile ride from LA to Sturgis on carbureted bikes, Dom knew exactly what to bring. A dream, his love for the road, and the old man’s machine.
Thanks for sharing, Dom. We’d be smiling too.
#HarleyDavidson #SturgisRally
853K
34.1K
237
7mo ago
harleydavidson
Pride. Culture. Remembrance.
This year’s Día de los Muertos @viclasos event, La Ofrenda, brought Los Angeles together in true style, gathering the vicla and lowrider communities together to honor those who came before us and the traditions that keep their memory alive.
📷 @chopskee
#HarleyDavidson #DiadelosMuertos
822K
32.9K
490
11mo ago
harleydavidson
Two-wheeled passion and rebel spirit.
The latest On The Roam x Harley-Davidson collection is here. See the full collection at link in bio or h-d.com/ontheroam.
Only available online in the U.S. and in limited supply at @hdhomecoming festival this weekend at Veterans Park.
📷 @da_bray
@prideofgypsies @on_the_roam
#HarleyDavidson #OnTheRoam
785K
31.4K
269
12mo ago
harleydavidson
Will not follow rules or anyone else.
The 2025 Sportster S has a 121-horsepower, liquid-cooled Revolution Max 1250T V-twin engine and a lightweight chassis tuned for quick, precise handling, so don’t be surprised when objects in your mirror quickly disappear.
Learn more about the Sportster S at link in bio or head to your local dealership to experience it.
#HarleyDavidson #SportsterS
Harley-Davidson (@harleydavidson) Instagram Stats & Analytics
Harley-Davidson (@harleydavidson) has 5.73M Instagram followers with a 2.16% engagement rate over the past 12 months. Across 344 posts, Harley-Davidson received 3.92M total likes and 68.5M impressions, averaging 11.4K likes per post. This page tracks Harley-Davidson's performance metrics, top content, and engagement trends — updated daily.
Harley-Davidson (@harleydavidson) Instagram Analytics FAQ
How many Instagram followers does Harley-Davidson have?+
Harley-Davidson (@harleydavidson) has 5.73M Instagram followers as of June 2026.
What is Harley-Davidson's Instagram engagement rate?+
Harley-Davidson's Instagram engagement rate is 2.16% over the last 12 months, based on 344 posts.
How many likes does Harley-Davidson get on Instagram?+
Harley-Davidson received 3.92M total likes across 344 posts in the last 12 months, averaging 11.4K likes per post.
How many Instagram impressions does Harley-Davidson get?+
Harley-Davidson's Instagram content generated 68.5M total impressions over the last 12 months.