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followers
5.72M
impressions
134M
likes
4.08M
comments
31.1K
posts
349
engagement
2.25%
emv
$3.74M
Average per post
385K

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January 14 at 6 PM CST. Chapter 2 of the 2026 Harley-Davidson lineup reveal. The road ahead gets even more legendary with all-new models. #HarleyDavidson
4.30M
15.6K
351
6mo ago
harleydavidson
January 14 at 6 PM CST. Chapter 2 of the 2026 Harley-Davidson lineup reveal. The road ahead gets even more legendary with all-new models. #HarleyDavidson
Ride farther, get closer. The 2025 Street Glide Ultra has a powerful V-twin engine and plenty of storage, which means you and your one-and-only can turn endless miles into cherished memories. Head to the link in bio for more info. #HarleyDavidson #StreetGlideUltra
4.08M
6.03K
47
10mo ago
harleydavidson
Ride farther, get closer. The 2025 Street Glide Ultra has a powerful V-twin engine and plenty of storage, which means you and your one-and-only can turn endless miles into cherished memories. Head to the link in bio for more info. #HarleyDavidson #StreetGlideUltra
"Somethin' thrilling about motorcycle racing that's hard to beat. And the racing has always been a part of us. Always." - Willie G. Davidson We'll be reliving the highlight reel of our 2025 championship season until Daytona in 2026. See you there. #HarleyDavidson
3.83M
21.1K
77
7mo ago
harleydavidson
"Somethin' thrilling about motorcycle racing that's hard to beat. And the racing has always been a part of us. Always." - Willie G. Davidson We'll be reliving the highlight reel of our 2025 championship season until Daytona in 2026. See you there. #HarleyDavidson
THE KING IS BACK 👑 @kylewyman is your 2025 @motoamerica King of the Baggers Champion. Complete bagger dominance. The champion has already been crowned, but the season rolls on. Don't miss Race 2 from @official_cota tomorrow. Let's — Go! 🏁 #HarleyDavidson #KingOfTheBaggers
3.46M
27.0K
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8mo ago
harleydavidson
THE KING IS BACK 👑 @kylewyman is your 2025 @motoamerica King of the Baggers Champion. Complete bagger dominance. The champion has already been crowned, but the season rolls on. Don't miss Race 2 from @official_cota tomorrow. Let's — Go! 🏁 #HarleyDavidson #KingOfTheBaggers
January 14, 2026. 6 PM CST sharp. Don't miss Chapter 2 of the 2026 Harley-Davidson lineup reveal. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
2.75M
8.14K
114
4mo ago
harleydavidson
January 14, 2026. 6 PM CST sharp. Don't miss Chapter 2 of the 2026 Harley-Davidson lineup reveal. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
RIDE, AGAIN. For more than a century, we’ve stood for one simple idea. Life is better on two wheels. Riding brings people closer. It clears the mind. It turns miles into stories, roads into adventures, and strangers into friends. That hasn’t changed. This is why we ride. What has changed is the road ahead. It’s wider, more open, and full of riders (new and old) discovering what this has always been about — freedom, connection, and the simple, undeniable joy of being out there. Whether you’ve been riding for years or just dreaming about it, this is your moment. The road is waiting. Let’s RIDE. #HarleyDavidson
2.65M
81.8K
377
1mo ago
harleydavidson
RIDE, AGAIN. For more than a century, we’ve stood for one simple idea. Life is better on two wheels. Riding brings people closer. It clears the mind. It turns miles into stories, roads into adventures, and strangers into friends. That hasn’t changed. This is why we ride. What has changed is the road ahead. It’s wider, more open, and full of riders (new and old) discovering what this has always been about — freedom, connection, and the simple, undeniable joy of being out there. Whether you’ve been riding for years or just dreaming about it, this is your moment. The road is waiting. Let’s RIDE. #HarleyDavidson
A long-standing legacy. @timmsharleydavidson in Anderson, South Carolina is a family-owned dealership whose story spans decades, with the Electric City H.O.G. Chapter involved since the early days. Together they’ve built a legacy that spans generations. Generations of H-D honors the people who’ve built their lives around the brand, the bikes, and the Harley-Davidson way of life. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
2.11M
13.3K
69
5mo ago
harleydavidson
A long-standing legacy. @timmsharleydavidson in Anderson, South Carolina is a family-owned dealership whose story spans decades, with the Electric City H.O.G. Chapter involved since the early days. Together they’ve built a legacy that spans generations. Generations of H-D honors the people who’ve built their lives around the brand, the bikes, and the Harley-Davidson way of life. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
You don't have to ride to the 85th @sturgisrally to participate in our Let's Ride Challenge - Ride For Heroes, but it would be a lot cooler if you did. Here’s how to get rolling: 👉 Visit your local Harley-Davidson dealership 👉 Scan the QR code to register 👉 Ride and scan again to track your miles 👉 Support those who’ve served with every mile logged 👉 H.O.G. members unlock even more perks—including a $5,000 bonus if they win a bike! This year, your passion for the open road fuels a $1 million mission to honor our nation’s heroes — Military, Veterans, and First Responders. Along the way, you’ll earn milestone collectibles and get the chance to compete to win one of five brand-new 2025 Harley-Davidson motorcycles. Get all the details at link in bio. 🎬 @2lanelife #HarleyDavidson #LetsRideChallenge
1.85M
9.53K
45
9mo ago
harleydavidson
You don't have to ride to the 85th @sturgisrally to participate in our Let's Ride Challenge - Ride For Heroes, but it would be a lot cooler if you did. Here’s how to get rolling: 👉 Visit your local Harley-Davidson dealership 👉 Scan the QR code to register 👉 Ride and scan again to track your miles 👉 Support those who’ve served with every mile logged 👉 H.O.G. members unlock even more perks—including a $5,000 bonus if they win a bike! This year, your passion for the open road fuels a $1 million mission to honor our nation’s heroes — Military, Veterans, and First Responders. Along the way, you’ll earn milestone collectibles and get the chance to compete to win one of five brand-new 2025 Harley-Davidson motorcycles. Get all the details at link in bio. 🎬 @2lanelife #HarleyDavidson #LetsRideChallenge
November 3, 2025. 6 PM CST sharp. Join us for Chapter 1 of our two-part 2026 Harley-Davidson lineup reveal. Your inside line to what’s next starts here. Don’t miss it. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
1.74M
20.7K
270
6mo ago
harleydavidson
November 3, 2025. 6 PM CST sharp. Join us for Chapter 1 of our two-part 2026 Harley-Davidson lineup reveal. Your inside line to what’s next starts here. Don’t miss it. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
Join the Let’s Ride Challenge – Ride for Heroes and turn every mile you ride into meaningful impact. This year, your passion for the open road fuels a $1 million mission to honor our nation’s heroes — Military, Veterans, and First Responders. 💪🇺🇸 Here’s how to get rolling: 👉 Visit your local Harley-Davidson dealership 👉 Scan the QR code to register 👉 Ride and scan again to track your miles 👉 Support those who’ve served with every mile logged 👉 H.O.G. members unlock even more perks—including a $5,000 bonus if they win a bike! Along the way, you’ll earn milestone collectibles and get the chance to compete to win one of five brand-new 2025 Harley-Davidson motorcycles. So throw a leg over your bike, ride with purpose, and make every mile count. Learn more at link in bio. 🎬 @kalenthorien #HarleyDavidson #LetsRideChallenge #LowRiderST
1.70M
6.70K
49
11mo ago
harleydavidson
Join the Let’s Ride Challenge – Ride for Heroes and turn every mile you ride into meaningful impact. This year, your passion for the open road fuels a $1 million mission to honor our nation’s heroes — Military, Veterans, and First Responders. 💪🇺🇸 Here’s how to get rolling: 👉 Visit your local Harley-Davidson dealership 👉 Scan the QR code to register 👉 Ride and scan again to track your miles 👉 Support those who’ve served with every mile logged 👉 H.O.G. members unlock even more perks—including a $5,000 bonus if they win a bike! Along the way, you’ll earn milestone collectibles and get the chance to compete to win one of five brand-new 2025 Harley-Davidson motorcycles. So throw a leg over your bike, ride with purpose, and make every mile count. Learn more at link in bio. 🎬 @kalenthorien #HarleyDavidson #LetsRideChallenge #LowRiderST
It’s a family affair. At @mcguireharley in Pacheco, California, family and community roll together. Home to the Mount Diablo H.O.G. Chapter, Mike McGuire and his family have built a legacy that spans generations, on and off the road. Generations of H-D celebrates the families who’ve built their lives around Harley-Davidson dealerships and the H.O.G. Chapters that foster community at each location. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
1.27M
6.45K
45
5mo ago
harleydavidson
It’s a family affair. At @mcguireharley in Pacheco, California, family and community roll together. Home to the Mount Diablo H.O.G. Chapter, Mike McGuire and his family have built a legacy that spans generations, on and off the road. Generations of H-D celebrates the families who’ve built their lives around Harley-Davidson dealerships and the H.O.G. Chapters that foster community at each location. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
Making history at @cota_official! Ladies and gents, meet the #BaggerWorldCup class of 2026 😎🏁 #USGP #HarleyDavidson
1.09M
43.6K
598
1mo ago
harleydavidson
Making history at @cota_official! Ladies and gents, meet the #BaggerWorldCup class of 2026 😎🏁 #USGP #HarleyDavidson
Inspired by the legacy of the original XLCR café racer, our designers set out to see how far they could push the Revolution Max platform. Meet RMCR. A carbon fiber concept built around the 1250cc Revolution Max motor, paired with a custom 2-into-2 exhaust and a chassis shaped with performance in mind. Every line intentional. Every detail considered. It’s a modern interpretation of a rebellious original, and a tribute to Willie G., whose influence still guides how we design today. The feedback line is open. What do y’all think? #HarleyDavidson
1.06M
42.6K
2.06K
2mo ago
harleydavidson
Inspired by the legacy of the original XLCR café racer, our designers set out to see how far they could push the Revolution Max platform. Meet RMCR. A carbon fiber concept built around the 1250cc Revolution Max motor, paired with a custom 2-into-2 exhaust and a chassis shaped with performance in mind. Every line intentional. Every detail considered. It’s a modern interpretation of a rebellious original, and a tribute to Willie G., whose influence still guides how we design today. The feedback line is open. What do y’all think? #HarleyDavidson
Lightning bottled in Blood Orange. Nothing hits our racing heritage like the XR750 tank graphic. In Blood Orange with color-matched fenders, black Nightster Special wheels, and a chrome exhaust shield, this special edition 2026 Nightster carries its lineage with pride. Hit the link in bio for all the details. #HarleyDavidson
883K
35.3K
374
2mo ago
harleydavidson
Lightning bottled in Blood Orange. Nothing hits our racing heritage like the XR750 tank graphic. In Blood Orange with color-matched fenders, black Nightster Special wheels, and a chrome exhaust shield, this special edition 2026 Nightster carries its lineage with pride. Hit the link in bio for all the details. #HarleyDavidson
Chasing down a Number 1 plate is everything to those who throw their leg over a race bike and compete. It carries the history of past champions. It cements your name into the history books. It’s the ultimate honor. In Season 3 Chapter 5 of Push The Limit, we head to @officialmidohio to find out who will be @motoamerica's 2025 @superhooligans Champion. We’ve also got the big bike coverage. The King of the Baggers championship chase starts to become even clearer as we head into the 4th round of racing at Mid-Ohio. Stay tuned for Push the Limit Chapter 6, a double episode featuring @cota_official in Austin, TX and @njmotorsportspark in Millville, NJ. Let’s — Go! 🏁 Hit the link in bio to watch the full episode on our YouTube channel. #HarleyDavidson #SuperHooligan #KingOfTheBaggers
871K
7.48K
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8mo ago
harleydavidson
Chasing down a Number 1 plate is everything to those who throw their leg over a race bike and compete. It carries the history of past champions. It cements your name into the history books. It’s the ultimate honor. In Season 3 Chapter 5 of Push The Limit, we head to @officialmidohio to find out who will be @motoamerica's 2025 @superhooligans Champion. We’ve also got the big bike coverage. The King of the Baggers championship chase starts to become even clearer as we head into the 4th round of racing at Mid-Ohio. Stay tuned for Push the Limit Chapter 6, a double episode featuring @cota_official in Austin, TX and @njmotorsportspark in Millville, NJ. Let’s — Go! 🏁 Hit the link in bio to watch the full episode on our YouTube channel. #HarleyDavidson #SuperHooligan #KingOfTheBaggers
The secret ingredient that makes @sturgisrally special has always been you, the people. We can’t get enough. 📷 @_benchristensen #HarleyDavidson #SturgisRally
869K
34.8K
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9mo ago
harleydavidson
The secret ingredient that makes @sturgisrally special has always been you, the people. We can’t get enough. 📷 @_benchristensen #HarleyDavidson #SturgisRally
Meet @domscamaldo. This one’s got some soul. Dom grew up dreaming of riding his dad’s ’59 Pan Shovel to @sturgisrally—and this year, he made it happen. When the crew at @thrashinsupply planned a 1,700-mile ride from LA to Sturgis on carbureted bikes, Dom knew exactly what to bring. A dream, his love for the road, and the old man’s machine. Thanks for sharing, Dom. We’d be smiling too. #HarleyDavidson #SturgisRally
858K
34.3K
665
9mo ago
harleydavidson
Meet @domscamaldo. This one’s got some soul. Dom grew up dreaming of riding his dad’s ’59 Pan Shovel to @sturgisrally—and this year, he made it happen. When the crew at @thrashinsupply planned a 1,700-mile ride from LA to Sturgis on carbureted bikes, Dom knew exactly what to bring. A dream, his love for the road, and the old man’s machine. Thanks for sharing, Dom. We’d be smiling too. #HarleyDavidson #SturgisRally
Pride. Culture. Remembrance. This year’s Día de los Muertos @viclasos event, La Ofrenda, brought Los Angeles together in true style, gathering the vicla and lowrider communities together to honor those who came before us and the traditions that keep their memory alive. 📷 @chopskee #HarleyDavidson #DiadelosMuertos
854K
34.2K
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6mo ago
harleydavidson
Pride. Culture. Remembrance. This year’s Día de los Muertos @viclasos event, La Ofrenda, brought Los Angeles together in true style, gathering the vicla and lowrider communities together to honor those who came before us and the traditions that keep their memory alive. 📷 @chopskee #HarleyDavidson #DiadelosMuertos
Two-wheeled passion and rebel spirit. The latest On The Roam x Harley-Davidson collection is here. See the full collection at link in bio or h-d.com/ontheroam. Only available online in the U.S. and in limited supply at @hdhomecoming festival this weekend at Veterans Park. 📷 @da_bray @prideofgypsies @on_the_roam #HarleyDavidson #OnTheRoam
822K
32.9K
491
10mo ago
harleydavidson
Two-wheeled passion and rebel spirit. The latest On The Roam x Harley-Davidson collection is here. See the full collection at link in bio or h-d.com/ontheroam. Only available online in the U.S. and in limited supply at @hdhomecoming festival this weekend at Veterans Park. 📷 @da_bray @prideofgypsies @on_the_roam #HarleyDavidson #OnTheRoam
Born a legend. Back to raise hell. The 2025 Fat Boy Gray Ghost is a tribute to the 1990 original. Reimagined with more power and attitude. Get a closer look at link in bio. #HarleyDavidson #IconsCollection #HDFatBoy
806K
60.0K
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11mo ago
harleydavidson
Born a legend. Back to raise hell. The 2025 Fat Boy Gray Ghost is a tribute to the 1990 original. Reimagined with more power and attitude. Get a closer look at link in bio. #HarleyDavidson #IconsCollection #HDFatBoy

Harley-Davidson (@harleydavidson) Instagram Stats & Analytics

Harley-Davidson (@harleydavidson) has 5.72M Instagram followers with a 2.25% engagement rate over the past 12 months. Across 349 posts, Harley-Davidson received 4.08M total likes and 72.6M impressions, averaging 11.7K likes per post. This page tracks Harley-Davidson's performance metrics, top content, and engagement trends — updated daily.

Harley-Davidson (@harleydavidson) Instagram Analytics FAQ

How many Instagram followers does Harley-Davidson have?+
Harley-Davidson (@harleydavidson) has 5.72M Instagram followers as of May 2026.
What is Harley-Davidson's Instagram engagement rate?+
Harley-Davidson's Instagram engagement rate is 2.25% over the last 12 months, based on 349 posts.
How many likes does Harley-Davidson get on Instagram?+
Harley-Davidson received 4.08M total likes across 349 posts in the last 12 months, averaging 11.7K likes per post.
How many Instagram impressions does Harley-Davidson get?+
Harley-Davidson's Instagram content generated 72.6M total impressions over the last 12 months.