NewGet @harleydavidson's full report
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followers
5.80M
impressions
111M
likes
3.85M
comments
33.0K
posts
311
engagement
2.70%
emv
$3.23M
Average per post
358K

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The original Harley-Davidson content creator. Before social media was even a thought, Leon C. Rosenkrans was out capturing the people, places, and motorcycles that built our story as the company’s first dedicated photographer. More than 100 years later, we’re still sharing the ride. 📷 Leon C. Rosenkrans (pictured in first image) 📚 @hdmuseum Archives #HarleyDavidson
3.98M
159K
388
2mo ago
harleydavidson
The original Harley-Davidson content creator. Before social media was even a thought, Leon C. Rosenkrans was out capturing the people, places, and motorcycles that built our story as the company’s first dedicated photographer. More than 100 years later, we’re still sharing the ride. 📷 Leon C. Rosenkrans (pictured in first image) 📚 @hdmuseum Archives #HarleyDavidson
RIDE, AGAIN. For more than a century, we’ve stood for one simple idea. Life is better on two wheels. Riding brings people closer. It clears the mind. It turns miles into stories, roads into adventures, and strangers into friends. That hasn’t changed. This is why we ride. What has changed is the road ahead. It’s wider, more open, and full of riders (new and old) discovering what this has always been about — freedom, connection, and the simple, undeniable joy of being out there. Whether you’ve been riding for years or just dreaming about it, this is your moment. The road is waiting. Let’s RIDE. #HarleyDavidson
2.82M
85.0K
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7mo ago
harleydavidson
RIDE, AGAIN. For more than a century, we’ve stood for one simple idea. Life is better on two wheels. Riding brings people closer. It clears the mind. It turns miles into stories, roads into adventures, and strangers into friends. That hasn’t changed. This is why we ride. What has changed is the road ahead. It’s wider, more open, and full of riders (new and old) discovering what this has always been about — freedom, connection, and the simple, undeniable joy of being out there. Whether you’ve been riding for years or just dreaming about it, this is your moment. The road is waiting. Let’s RIDE. #HarleyDavidson
January 14, 2026. 6 PM CST sharp. Don't miss Chapter 2 of the 2026 Harley-Davidson lineup reveal. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
2.75M
8.09K
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10mo ago
harleydavidson
January 14, 2026. 6 PM CST sharp. Don't miss Chapter 2 of the 2026 Harley-Davidson lineup reveal. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
A long-standing legacy. @timmsharleydavidson in Anderson, South Carolina is a family-owned dealership whose story spans decades, with the Electric City H.O.G. Chapter involved since the early days. Together they’ve built a legacy that spans generations. Generations of H-D honors the people who’ve built their lives around the brand, the bikes, and the Harley-Davidson way of life. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
2.12M
13.3K
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11mo ago
harleydavidson
A long-standing legacy. @timmsharleydavidson in Anderson, South Carolina is a family-owned dealership whose story spans decades, with the Electric City H.O.G. Chapter involved since the early days. Together they’ve built a legacy that spans generations. Generations of H-D honors the people who’ve built their lives around the brand, the bikes, and the Harley-Davidson way of life. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
The next generation of Super Glide. Hit the link in bio for all the tech and spec on the machine inspired by the spirit that started the factory custom movement and now lets it loose for a whole new generation of riders. #HarleyDavidson
1.38M
31.9K
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4mo ago
harleydavidson
The next generation of Super Glide. Hit the link in bio for all the tech and spec on the machine inspired by the spirit that started the factory custom movement and now lets it loose for a whole new generation of riders. #HarleyDavidson
It’s a family affair. At @mcguireharley in Pacheco, California, family and community roll together. Home to the Mount Diablo H.O.G. Chapter, Mike McGuire and his family have built a legacy that spans generations, on and off the road. Generations of H-D celebrates the families who’ve built their lives around Harley-Davidson dealerships and the H.O.G. Chapters that foster community at each location. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
1.27M
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11mo ago
harleydavidson
It’s a family affair. At @mcguireharley in Pacheco, California, family and community roll together. Home to the Mount Diablo H.O.G. Chapter, Mike McGuire and his family have built a legacy that spans generations, on and off the road. Generations of H-D celebrates the families who’ve built their lives around Harley-Davidson dealerships and the H.O.G. Chapters that foster community at each location. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
50 Million Miles 🫡 We tapped our friend and motorcycle historian @detroit_antique_motorcycles to celebrate this achievement from YOU, the riders. We also catch up with Roger, who has registered some of the oldest motorcycles in the Let's Ride Challenge - Ride for Heroes. 50 million down, 50 million to go to reach our total goal of 100 million miles ridden. Once we hit the goal, we are donating $1 million to charitable organizations that support our nation's heroes - Military, Veterans, and First Responders. Any year, make or model can participate. Stop by your local H-D dealership and let's RIDE. 👉 h-dletsride.com #HarleyDavidson
1.15M
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4mo ago
harleydavidson
50 Million Miles 🫡 We tapped our friend and motorcycle historian @detroit_antique_motorcycles to celebrate this achievement from YOU, the riders. We also catch up with Roger, who has registered some of the oldest motorcycles in the Let's Ride Challenge - Ride for Heroes. 50 million down, 50 million to go to reach our total goal of 100 million miles ridden. Once we hit the goal, we are donating $1 million to charitable organizations that support our nation's heroes - Military, Veterans, and First Responders. Any year, make or model can participate. Stop by your local H-D dealership and let's RIDE. 👉 h-dletsride.com #HarleyDavidson
Inspired by the legacy of the original XLCR café racer, our designers set out to see how far they could push the Revolution Max platform. Meet RMCR. A carbon fiber concept built around the 1250cc Revolution Max motor, paired with a custom 2-into-2 exhaust and a chassis shaped with performance in mind. Every line intentional. Every detail considered. It’s a modern interpretation of a rebellious original, and a tribute to Willie G., whose influence still guides how we design today. The feedback line is open. What do y’all think? #HarleyDavidson
1.09M
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8mo ago
harleydavidson
Inspired by the legacy of the original XLCR café racer, our designers set out to see how far they could push the Revolution Max platform. Meet RMCR. A carbon fiber concept built around the 1250cc Revolution Max motor, paired with a custom 2-into-2 exhaust and a chassis shaped with performance in mind. Every line intentional. Every detail considered. It’s a modern interpretation of a rebellious original, and a tribute to Willie G., whose influence still guides how we design today. The feedback line is open. What do y’all think? #HarleyDavidson
Making history at @cota_official! Ladies and gents, meet the #BaggerWorldCup class of 2026 😎🏁 #USGP #HarleyDavidson
1.09M
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7mo ago
harleydavidson
Making history at @cota_official! Ladies and gents, meet the #BaggerWorldCup class of 2026 😎🏁 #USGP #HarleyDavidson
Epic rides. Lasting memories. One incredible cause bringing it all together. We were honored to hit the road with the @kpcharityride crew on their 30th Charity Ride Across America, all to help send children to @victoryjunction. Learn more about the Kyle Petty Charity Ride at link in bio. #HarleyDavidson
1.09M
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6mo ago
harleydavidson
Epic rides. Lasting memories. One incredible cause bringing it all together. We were honored to hit the road with the @kpcharityride crew on their 30th Charity Ride Across America, all to help send children to @victoryjunction. Learn more about the Kyle Petty Charity Ride at link in bio. #HarleyDavidson
Meet the 2026 Harley-Davidson Deadwood. Inspired by the spirit that has pulled generations of riders toward Sturgis and the Black Hills for years, the all-new 2026 Deadwood is built for the moments that stay with you long after the ride is over. Explore the 2026 Harley-Davidson Deadwood at link in bio or RIDE over to your local H-D dealer for more. #HarleyDavidson
967K
24.2K
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3mo ago
harleydavidson
Meet the 2026 Harley-Davidson Deadwood. Inspired by the spirit that has pulled generations of riders toward Sturgis and the Black Hills for years, the all-new 2026 Deadwood is built for the moments that stay with you long after the ride is over. Explore the 2026 Harley-Davidson Deadwood at link in bio or RIDE over to your local H-D dealer for more. #HarleyDavidson
This motorcycle was built to send it. Hit the link in bio to get all the details on the 2026 Sportster S or head to your local dealership to test ride. #HarleyDavidson
889K
35.6K
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4mo ago
harleydavidson
This motorcycle was built to send it. Hit the link in bio to get all the details on the 2026 Sportster S or head to your local dealership to test ride. #HarleyDavidson
Lightning bottled in Blood Orange. Nothing hits our racing heritage like the XR750 tank graphic. In Blood Orange with color-matched fenders, black Nightster Special wheels, and a chrome exhaust shield, this special edition 2026 Nightster carries its lineage with pride. Hit the link in bio for all the details. #HarleyDavidson
879K
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8mo ago
harleydavidson
Lightning bottled in Blood Orange. Nothing hits our racing heritage like the XR750 tank graphic. In Blood Orange with color-matched fenders, black Nightster Special wheels, and a chrome exhaust shield, this special edition 2026 Nightster carries its lineage with pride. Hit the link in bio for all the details. #HarleyDavidson
Introducing the next generation of Super Glide. Back in 1971, the original FX Super Glide changed the motorcycle industry forever. The new 2026 Super Glide picks up where that generation of custom riders left off with retro styling, modern muscle, and the same stripped-down, street-modified spirit that made the original a legend. Built for riders who still believe chrome, custom style, and open roads never go out of style. Check out the link in bio or head down to your local H-D dealer for more. #HarleyDavidson
826K
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5mo ago
harleydavidson
Introducing the next generation of Super Glide. Back in 1971, the original FX Super Glide changed the motorcycle industry forever. The new 2026 Super Glide picks up where that generation of custom riders left off with retro styling, modern muscle, and the same stripped-down, street-modified spirit that made the original a legend. Built for riders who still believe chrome, custom style, and open roads never go out of style. Check out the link in bio or head down to your local H-D dealer for more. #HarleyDavidson
The motorcycle that crosses every line and keeps going. Check out the 2026 Low Rider ST at link in bio or head to your local dealership to test ride. #HarleyDavidson
754K
30.2K
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5mo ago
harleydavidson
The motorcycle that crosses every line and keeps going. Check out the 2026 Low Rider ST at link in bio or head to your local dealership to test ride. #HarleyDavidson
The stripped-back spirit that once pulled riders toward Sturgis, draped in black from front to back, creating one of the darkest silhouettes we've ever produced. Hit the link in bio for all the details on the 2026 Deadwood. #HarleyDavidson
739K
29.6K
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2mo ago
harleydavidson
The stripped-back spirit that once pulled riders toward Sturgis, draped in black from front to back, creating one of the darkest silhouettes we've ever produced. Hit the link in bio for all the details on the 2026 Deadwood. #HarleyDavidson
If you know, you know ✌️ Get out and RIDE today. #HarleyDavidson
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2mo ago
harleydavidson
If you know, you know ✌️ Get out and RIDE today. #HarleyDavidson
Roots. From humble beginnings in a 10x15 shed to a historic building that was our original factory and is now our global headquarters. Happy 414 Day. Today we celebrate you, Milwaukee, our home. Historic Images: @hdmuseum Archives #HarleyDavidson
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7mo ago
harleydavidson
Roots. From humble beginnings in a 10x15 shed to a historic building that was our original factory and is now our global headquarters. Happy 414 Day. Today we celebrate you, Milwaukee, our home. Historic Images: @hdmuseum Archives #HarleyDavidson
Originality has always had a home in Milwaukee. Our latest drop of H-D Originals draws from the energy of the ’70s and a legacy of independence and creative rebellion. Explore at link in bio. Online orders available only in the U.S. #HarleyDavidson
674K
27.0K
148
8mo ago
harleydavidson
Originality has always had a home in Milwaukee. Our latest drop of H-D Originals draws from the energy of the ’70s and a legacy of independence and creative rebellion. Explore at link in bio. Online orders available only in the U.S. #HarleyDavidson
Sharp lines, all the tech, and tuned for the open road. That's Street Glide energy. Hit the link in bio for all the tech and spec on the 2026 Street Glide or head to your local dealership to test ride. #HarleyDavidson
655K
35.8K
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1mo ago
harleydavidson
Sharp lines, all the tech, and tuned for the open road. That's Street Glide energy. Hit the link in bio for all the tech and spec on the 2026 Street Glide or head to your local dealership to test ride. #HarleyDavidson

Harley-Davidson (@harleydavidson) Instagram Stats & Analytics

Harley-Davidson (@harleydavidson) has 5.80M Instagram followers with a 2.70% engagement rate over the past 12 months. Across 311 posts, Harley-Davidson received 3.85M total likes and 111M impressions, averaging 12.4K likes per post. This page tracks Harley-Davidson's performance metrics, top content, and engagement trends — updated daily. To benchmark @harleydavidson against other accounts, use Socialpruf's Instagram competitor analysis tool.

Harley-Davidson (@harleydavidson) Instagram Analytics FAQ

How many Instagram followers does Harley-Davidson have?+
Harley-Davidson (@harleydavidson) has 5.80M Instagram followers as of November 2026.
What is Harley-Davidson's Instagram engagement rate?+
Harley-Davidson's Instagram engagement rate is 2.70% over the last 12 months, based on 311 posts.
How many likes does Harley-Davidson get on Instagram?+
Harley-Davidson received 3.85M total likes across 311 posts in the last 12 months, averaging 12.4K likes per post.
How many Instagram impressions does Harley-Davidson get?+
Harley-Davidson's Instagram content generated 111M total impressions over the last 12 months.
Can I compare Harley-Davidson with other Instagram accounts?+
Yes. Add @harleydavidson to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.