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followers
5.78M
impressions
123M
likes
3.78M
comments
31.5K
posts
323
engagement
2.16%
emv
$3.44M
Average per post
380K

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January 14 at 6 PM CST. Chapter 2 of the 2026 Harley-Davidson lineup reveal. The road ahead gets even more legendary with all-new models. #HarleyDavidson
4.30M
15.6K
346
10mo ago
harleydavidson
January 14 at 6 PM CST. Chapter 2 of the 2026 Harley-Davidson lineup reveal. The road ahead gets even more legendary with all-new models. #HarleyDavidson
"Somethin' thrilling about motorcycle racing that's hard to beat. And the racing has always been a part of us. Always." - Willie G. Davidson We'll be reliving the highlight reel of our 2025 championship season until Daytona in 2026. See you there. #HarleyDavidson
3.83M
21.1K
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11mo ago
harleydavidson
"Somethin' thrilling about motorcycle racing that's hard to beat. And the racing has always been a part of us. Always." - Willie G. Davidson We'll be reliving the highlight reel of our 2025 championship season until Daytona in 2026. See you there. #HarleyDavidson
THE KING IS BACK 👑 @kylewyman is your 2025 @motoamerica King of the Baggers Champion. Complete bagger dominance. The champion has already been crowned, but the season rolls on. Don't miss Race 2 from @official_cota tomorrow. Let's — Go! 🏁 #HarleyDavidson #KingOfTheBaggers
3.47M
26.9K
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12mo ago
harleydavidson
THE KING IS BACK 👑 @kylewyman is your 2025 @motoamerica King of the Baggers Champion. Complete bagger dominance. The champion has already been crowned, but the season rolls on. Don't miss Race 2 from @official_cota tomorrow. Let's — Go! 🏁 #HarleyDavidson #KingOfTheBaggers
The original Harley-Davidson content creator. Before social media was even a thought, Leon C. Rosenkrans was out capturing the people, places, and motorcycles that built our story as the company’s first dedicated photographer. More than 100 years later, we’re still sharing the ride. 📷 Leon C. Rosenkrans (pictured in first image) 📚 @hdmuseum Archives #HarleyDavidson
3.37M
135K
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1w ago
harleydavidson
The original Harley-Davidson content creator. Before social media was even a thought, Leon C. Rosenkrans was out capturing the people, places, and motorcycles that built our story as the company’s first dedicated photographer. More than 100 years later, we’re still sharing the ride. 📷 Leon C. Rosenkrans (pictured in first image) 📚 @hdmuseum Archives #HarleyDavidson
RIDE, AGAIN. For more than a century, we’ve stood for one simple idea. Life is better on two wheels. Riding brings people closer. It clears the mind. It turns miles into stories, roads into adventures, and strangers into friends. That hasn’t changed. This is why we ride. What has changed is the road ahead. It’s wider, more open, and full of riders (new and old) discovering what this has always been about — freedom, connection, and the simple, undeniable joy of being out there. Whether you’ve been riding for years or just dreaming about it, this is your moment. The road is waiting. Let’s RIDE. #HarleyDavidson
2.78M
84.2K
567
5mo ago
harleydavidson
RIDE, AGAIN. For more than a century, we’ve stood for one simple idea. Life is better on two wheels. Riding brings people closer. It clears the mind. It turns miles into stories, roads into adventures, and strangers into friends. That hasn’t changed. This is why we ride. What has changed is the road ahead. It’s wider, more open, and full of riders (new and old) discovering what this has always been about — freedom, connection, and the simple, undeniable joy of being out there. Whether you’ve been riding for years or just dreaming about it, this is your moment. The road is waiting. Let’s RIDE. #HarleyDavidson
January 14, 2026. 6 PM CST sharp. Don't miss Chapter 2 of the 2026 Harley-Davidson lineup reveal. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
2.75M
8.12K
114
8mo ago
harleydavidson
January 14, 2026. 6 PM CST sharp. Don't miss Chapter 2 of the 2026 Harley-Davidson lineup reveal. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
A long-standing legacy. @timmsharleydavidson in Anderson, South Carolina is a family-owned dealership whose story spans decades, with the Electric City H.O.G. Chapter involved since the early days. Together they’ve built a legacy that spans generations. Generations of H-D honors the people who’ve built their lives around the brand, the bikes, and the Harley-Davidson way of life. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
2.12M
13.3K
69
9mo ago
harleydavidson
A long-standing legacy. @timmsharleydavidson in Anderson, South Carolina is a family-owned dealership whose story spans decades, with the Electric City H.O.G. Chapter involved since the early days. Together they’ve built a legacy that spans generations. Generations of H-D honors the people who’ve built their lives around the brand, the bikes, and the Harley-Davidson way of life. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
November 3, 2025. 6 PM CST sharp. Join us for Chapter 1 of our two-part 2026 Harley-Davidson lineup reveal. Your inside line to what’s next starts here. Don’t miss it. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
1.74M
20.6K
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10mo ago
harleydavidson
November 3, 2025. 6 PM CST sharp. Join us for Chapter 1 of our two-part 2026 Harley-Davidson lineup reveal. Your inside line to what’s next starts here. Don’t miss it. Get notified at link in bio to experience the real-time YouTube Premiere and live chat. #HarleyDavidson
The next generation of Super Glide. Hit the link in bio for all the tech and spec on the machine inspired by the spirit that started the factory custom movement and now lets it loose for a whole new generation of riders. #HarleyDavidson
1.38M
31.9K
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2mo ago
harleydavidson
The next generation of Super Glide. Hit the link in bio for all the tech and spec on the machine inspired by the spirit that started the factory custom movement and now lets it loose for a whole new generation of riders. #HarleyDavidson
It’s a family affair. At @mcguireharley in Pacheco, California, family and community roll together. Home to the Mount Diablo H.O.G. Chapter, Mike McGuire and his family have built a legacy that spans generations, on and off the road. Generations of H-D celebrates the families who’ve built their lives around Harley-Davidson dealerships and the H.O.G. Chapters that foster community at each location. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
1.27M
6.43K
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9mo ago
harleydavidson
It’s a family affair. At @mcguireharley in Pacheco, California, family and community roll together. Home to the Mount Diablo H.O.G. Chapter, Mike McGuire and his family have built a legacy that spans generations, on and off the road. Generations of H-D celebrates the families who’ve built their lives around Harley-Davidson dealerships and the H.O.G. Chapters that foster community at each location. Watch the full episode at link in bio. 🎬 @theantoneye @mikemanzoori #HarleyDavidson
50 Million Miles 🫡 We tapped our friend and motorcycle historian @detroit_antique_motorcycles to celebrate this achievement from YOU, the riders. We also catch up with Roger, who has registered some of the oldest motorcycles in the Let's Ride Challenge - Ride for Heroes. 50 million down, 50 million to go to reach our total goal of 100 million miles ridden. Once we hit the goal, we are donating $1 million to charitable organizations that support our nation's heroes - Military, Veterans, and First Responders. Any year, make or model can participate. Stop by your local H-D dealership and let's RIDE. 👉 h-dletsride.com #HarleyDavidson
1.15M
6.88K
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2mo ago
harleydavidson
50 Million Miles 🫡 We tapped our friend and motorcycle historian @detroit_antique_motorcycles to celebrate this achievement from YOU, the riders. We also catch up with Roger, who has registered some of the oldest motorcycles in the Let's Ride Challenge - Ride for Heroes. 50 million down, 50 million to go to reach our total goal of 100 million miles ridden. Once we hit the goal, we are donating $1 million to charitable organizations that support our nation's heroes - Military, Veterans, and First Responders. Any year, make or model can participate. Stop by your local H-D dealership and let's RIDE. 👉 h-dletsride.com #HarleyDavidson
Inspired by the legacy of the original XLCR café racer, our designers set out to see how far they could push the Revolution Max platform. Meet RMCR. A carbon fiber concept built around the 1250cc Revolution Max motor, paired with a custom 2-into-2 exhaust and a chassis shaped with performance in mind. Every line intentional. Every detail considered. It’s a modern interpretation of a rebellious original, and a tribute to Willie G., whose influence still guides how we design today. The feedback line is open. What do y’all think? #HarleyDavidson
1.09M
43.7K
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6mo ago
harleydavidson
Inspired by the legacy of the original XLCR café racer, our designers set out to see how far they could push the Revolution Max platform. Meet RMCR. A carbon fiber concept built around the 1250cc Revolution Max motor, paired with a custom 2-into-2 exhaust and a chassis shaped with performance in mind. Every line intentional. Every detail considered. It’s a modern interpretation of a rebellious original, and a tribute to Willie G., whose influence still guides how we design today. The feedback line is open. What do y’all think? #HarleyDavidson
Epic rides. Lasting memories. One incredible cause bringing it all together. We were honored to hit the road with the @kpcharityride crew on their 30th Charity Ride Across America, all to help send children to @victoryjunction. Learn more about the Kyle Petty Charity Ride at link in bio. #HarleyDavidson
1.09M
43.5K
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3mo ago
harleydavidson
Epic rides. Lasting memories. One incredible cause bringing it all together. We were honored to hit the road with the @kpcharityride crew on their 30th Charity Ride Across America, all to help send children to @victoryjunction. Learn more about the Kyle Petty Charity Ride at link in bio. #HarleyDavidson
Making history at @cota_official! Ladies and gents, meet the #BaggerWorldCup class of 2026 😎🏁 #USGP #HarleyDavidson
1.09M
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5mo ago
harleydavidson
Making history at @cota_official! Ladies and gents, meet the #BaggerWorldCup class of 2026 😎🏁 #USGP #HarleyDavidson
Meet the 2026 Harley-Davidson Deadwood. Inspired by the spirit that has pulled generations of riders toward Sturgis and the Black Hills for years, the all-new 2026 Deadwood is built for the moments that stay with you long after the ride is over. Explore the 2026 Harley-Davidson Deadwood at link in bio or RIDE over to your local H-D dealer for more. #HarleyDavidson
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1mo ago
harleydavidson
Meet the 2026 Harley-Davidson Deadwood. Inspired by the spirit that has pulled generations of riders toward Sturgis and the Black Hills for years, the all-new 2026 Deadwood is built for the moments that stay with you long after the ride is over. Explore the 2026 Harley-Davidson Deadwood at link in bio or RIDE over to your local H-D dealer for more. #HarleyDavidson
This motorcycle was built to send it. Hit the link in bio to get all the details on the 2026 Sportster S or head to your local dealership to test ride. #HarleyDavidson
891K
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2mo ago
harleydavidson
This motorcycle was built to send it. Hit the link in bio to get all the details on the 2026 Sportster S or head to your local dealership to test ride. #HarleyDavidson
Lightning bottled in Blood Orange. Nothing hits our racing heritage like the XR750 tank graphic. In Blood Orange with color-matched fenders, black Nightster Special wheels, and a chrome exhaust shield, this special edition 2026 Nightster carries its lineage with pride. Hit the link in bio for all the details. #HarleyDavidson
881K
35.3K
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6mo ago
harleydavidson
Lightning bottled in Blood Orange. Nothing hits our racing heritage like the XR750 tank graphic. In Blood Orange with color-matched fenders, black Nightster Special wheels, and a chrome exhaust shield, this special edition 2026 Nightster carries its lineage with pride. Hit the link in bio for all the details. #HarleyDavidson
Chasing down a Number 1 plate is everything to those who throw their leg over a race bike and compete. It carries the history of past champions. It cements your name into the history books. It’s the ultimate honor. In Season 3 Chapter 5 of Push The Limit, we head to @officialmidohio to find out who will be @motoamerica's 2025 @superhooligans Champion. We’ve also got the big bike coverage. The King of the Baggers championship chase starts to become even clearer as we head into the 4th round of racing at Mid-Ohio. Stay tuned for Push the Limit Chapter 6, a double episode featuring @cota_official in Austin, TX and @njmotorsportspark in Millville, NJ. Let’s — Go! 🏁 Hit the link in bio to watch the full episode on our YouTube channel. #HarleyDavidson #SuperHooligan #KingOfTheBaggers
871K
7.45K
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12mo ago
harleydavidson
Chasing down a Number 1 plate is everything to those who throw their leg over a race bike and compete. It carries the history of past champions. It cements your name into the history books. It’s the ultimate honor. In Season 3 Chapter 5 of Push The Limit, we head to @officialmidohio to find out who will be @motoamerica's 2025 @superhooligans Champion. We’ve also got the big bike coverage. The King of the Baggers championship chase starts to become even clearer as we head into the 4th round of racing at Mid-Ohio. Stay tuned for Push the Limit Chapter 6, a double episode featuring @cota_official in Austin, TX and @njmotorsportspark in Millville, NJ. Let’s — Go! 🏁 Hit the link in bio to watch the full episode on our YouTube channel. #HarleyDavidson #SuperHooligan #KingOfTheBaggers
Pride. Culture. Remembrance. This year’s Día de los Muertos @viclasos event, La Ofrenda, brought Los Angeles together in true style, gathering the vicla and lowrider communities together to honor those who came before us and the traditions that keep their memory alive. 📷 @chopskee #HarleyDavidson #DiadelosMuertos
850K
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10mo ago
harleydavidson
Pride. Culture. Remembrance. This year’s Día de los Muertos @viclasos event, La Ofrenda, brought Los Angeles together in true style, gathering the vicla and lowrider communities together to honor those who came before us and the traditions that keep their memory alive. 📷 @chopskee #HarleyDavidson #DiadelosMuertos
Introducing the next generation of Super Glide. Back in 1971, the original FX Super Glide changed the motorcycle industry forever. The new 2026 Super Glide picks up where that generation of custom riders left off with retro styling, modern muscle, and the same stripped-down, street-modified spirit that made the original a legend. Built for riders who still believe chrome, custom style, and open roads never go out of style. Check out the link in bio or head down to your local H-D dealer for more. #HarleyDavidson
824K
42.3K
940
3mo ago
harleydavidson
Introducing the next generation of Super Glide. Back in 1971, the original FX Super Glide changed the motorcycle industry forever. The new 2026 Super Glide picks up where that generation of custom riders left off with retro styling, modern muscle, and the same stripped-down, street-modified spirit that made the original a legend. Built for riders who still believe chrome, custom style, and open roads never go out of style. Check out the link in bio or head down to your local H-D dealer for more. #HarleyDavidson

Harley-Davidson (@harleydavidson) Instagram Stats & Analytics

Harley-Davidson (@harleydavidson) has 5.78M Instagram followers with a 2.16% engagement rate over the past 12 months. Across 323 posts, Harley-Davidson received 3.78M total likes and 60.6M impressions, averaging 11.7K likes per post. This page tracks Harley-Davidson's performance metrics, top content, and engagement trends — updated daily.

Harley-Davidson (@harleydavidson) Instagram Analytics FAQ

How many Instagram followers does Harley-Davidson have?+
Harley-Davidson (@harleydavidson) has 5.78M Instagram followers as of September 2026.
What is Harley-Davidson's Instagram engagement rate?+
Harley-Davidson's Instagram engagement rate is 2.16% over the last 12 months, based on 323 posts.
How many likes does Harley-Davidson get on Instagram?+
Harley-Davidson received 3.78M total likes across 323 posts in the last 12 months, averaging 11.7K likes per post.
How many Instagram impressions does Harley-Davidson get?+
Harley-Davidson's Instagram content generated 60.6M total impressions over the last 12 months.