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followers
54.5K
impressions
88.9M
likes
303K
comments
5.94K
posts
313
engagement
0.327%
emv
$1.86M
Average per post
284K
Key Metrics
Impressions
monthly
Distributions
Content
35.7M
181K
1.81K
11mo ago
freshstep
Thankfully it’s low tracking and low dust 😅
#freshstep #catparent #unhinged
26.1M
23.1K
124
5mo ago
freshstep
Living in a cat house and I wouldn’t have it any other way 🐱 We use @freshstep Odor Shield for 15-day odor control + paw-activated freshness! Shop at the link in our bio 🔗
#FreshStepPartner #IsItCrazyOrIsItLove
Febreze is used under license from P&G.
16.3M
15.4K
174
7mo ago
freshstep
Valentine’s Day is coming, and this year you should DATE CATS, NOT HUMANS! I’m partnering with @freshstep and @bestfriendsanimalsociety to remind you that when it comes to finding love, skip the drama that comes with dating humans and adopt a cat instead. Find your match at besfriends.org/freshstep #FreshStepPartner
6.43M
5.66K
40
10mo ago
freshstep
odor control so strong even holiday chaos can’t compete 🙌
#FreshStep #HolidaySeason #CatsOfInstagram
1.85M
10.6K
34
3w ago
freshstep
#FreshStepPartner safe to say my cat is just a lil’ dramatic (except when it comes to using Fresh Step Heavy Duty, his favorite litter)
#catdad #cats_of_instagram #trending #guessthenumber
468K
8.30K
16
3w ago
freshstep
worse than heartbreak fr
#catdad #catparents #catsofinstagram #catlover
202K
8.10K
74
1mo ago
freshstep
the 👼and 😈 on your shoulders except it’s your 2 cats
🎨: @carolinefriendart
#catparent #multicathousehold #catlovers #illustration #illustrationart
137K
2.43K
49
5mo ago
freshstep
Introducing Diamond Edition litter🤩
With each step your cat will feel fancier. Only the best for your Queen 👑 💎 🐈
April Fools’! But would you buy this litter for your cat?🤩
#freshstep #bedazzled #cats #freshsteppartner
122K
3.13K
10
1mo ago
freshstep
friendly reminder: this is THEIR house and i just scoop their litter
#catmom #cathouse #catlover
87.1K
6.23K
23
1mo ago
freshstep
i’m still in the running for employee of the month right?
#workfromhome #zoomies #catparent #funnycats
83.1K
3.32K
17
2mo ago
freshstep
when the activity requires 0 cats
🎨: @carolinefriendart
#workfromhome #catmom #illustration #lifewithcats
75.1K
hidden
12
7mo ago
freshstep
humans: stinky feet, cats: clean paws 💅 now that’s something to rawr about.
We’re covering adoption fees for ONE MORE DAY!🐾 Head to the link in our bio to find adoptable cats from @bestfriendsanimalsociety near you. Plus, we’re covering adoption fees from now through 2/16, and anyone who adopts a cat during the month of February will receive free litter (redeemable exclusively at @walmart)*
#IsItCrazyorIsItLove #FreshStep
*Up to $10,000 total adoption fee coverage. $20 digital coupon for any Fresh Step litter at Walmart or Walmart.com (http://walmart.com/). Limit 1 per household. Valid only for cats adopted through Best Friends Animal Society.
Febreze is used under license from P&G.
52.4K
2.10K
18
6d ago
freshstep
iykyk
🎨: @carolinefriendart
#catmom #catlover #catparent #catsofinstagram
50.9K
2.04K
14
1mo ago
freshstep
and she changes position as soon as you move a muscle
🎨: @carolinefriendart
#illustration #illustrationart #catmom #lifewithcats
42.9K
3.36K
21
4d ago
freshstep
do fall activities with ur cat, because it’s their first time living too 💙
#catdad #fallactivities #fallvibes #catlover
27.9K
124
4
9mo ago
freshstep
i luv decorating for Littermas 🤪🎄
#HolidaySeason #XmasDecorations #FreshStep #cats_of_instagram #
23.9K
285
8
10mo ago
freshstep
pumpkin carving got a little unique this year 🎃
#FreshStep #SpookySzn #PumpkinCarving #Catstagram #CatMom
21.4K
1.17K
219
10mo ago
freshstep
Giveaway Closed! Congrats to @emmi.sullivan14 🐱 POV you’re so grateful for your cat that you just want to spoil them!
To celebrate the week of being grateful, we’re partnering with @kongcompany to give (1) lucky cat parent the chance to win (5) boxes of Fresh Step Heavy Duty and a bundle of KONG cat toys!
Follow the rules below to enter!
⭐Follow @freshstep @kongcompany and @juniebskis
⭐Like this post
⭐Comment what you’re grateful for!
No purchase necessary. U.S. (+D.C), 18+. Ends 12/01/25 11:59 PM ET. Winner(s) randomly selected and notified by our verified account only. Void where prohibited. See Official Rules by visiting the link in our bio.
Febreze is used under license from The Procter & Gamble Company or its affiliates.
#Giveaway #FreshStep #HolidaySzn #PetParents #Pets
18.5K
136
11
9mo ago
freshstep
just a lil something to take the edge off
📸 @ottoandfuriends
#FreshStep #CatMartini #CatParents #FYP #Friendsgiving
18.3K
2.08K
108
6mo ago
freshstep
I think it’s safe to say my meowmies love to spoil me... Is it crazy or is it love!? 😻💖🥰
Check out @freshstep and bring some love into your cat’s world! 🐈🌎✨
#IsItCrazyOrIsItLove #FreshStep #FreshStepPartner #JunieBSkis
Fresh Step | Cat Litter (@freshstep) Instagram Stats & Analytics
Fresh Step | Cat Litter (@freshstep) has 54.5K Instagram followers with a 0.33% engagement rate over the past 12 months. Across 313 posts, Fresh Step | Cat Litter received 303K total likes and 88.4M impressions, averaging 970 likes per post. This page tracks Fresh Step | Cat Litter's performance metrics, top content, and engagement trends — updated daily.
Fresh Step | Cat Litter (@freshstep) Instagram Analytics FAQ
How many Instagram followers does Fresh Step | Cat Litter have?+
Fresh Step | Cat Litter (@freshstep) has 54.5K Instagram followers as of September 2026.
What is Fresh Step | Cat Litter's Instagram engagement rate?+
Fresh Step | Cat Litter's Instagram engagement rate is 0.33% over the last 12 months, based on 313 posts.
How many likes does Fresh Step | Cat Litter get on Instagram?+
Fresh Step | Cat Litter received 303K total likes across 313 posts in the last 12 months, averaging 970 likes per post.
How many Instagram impressions does Fresh Step | Cat Litter get?+
Fresh Step | Cat Litter's Instagram content generated 88.4M total impressions over the last 12 months.