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followers
1.18M
impressions
86.6M
likes
2.79M
comments
608K
posts
274
engagement
3.23%
emv
$3.19M
Average per post
316K

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Top Content

Elphaba and Glinda are back in stock! 💚💕 There's a bottle for everyone, so tag your bestie below and we’ll send a few of you some Wicked goodies.
3.93M
9.65K
1.15K
11mo ago
owala
Elphaba and Glinda are back in stock! 💚💕 There's a bottle for everyone, so tag your bestie below and we’ll send a few of you some Wicked goodies.
Meet the new 30oz FreeSip Tumbler. 👋⁣ ⁣ We heard you. All your favorite features, new smaller size. Available now in Eucalyptus, Open Air, Very Very Dark, Shy Marshmallow, Lightly Toasted, and Rose Quartz, pick up yours today at owalalife.com.
2.38M
5.59K
86
8mo ago
owala
Meet the new 30oz FreeSip Tumbler. 👋⁣ ⁣ We heard you. All your favorite features, new smaller size. Available now in Eucalyptus, Open Air, Very Very Dark, Shy Marshmallow, Lightly Toasted, and Rose Quartz, pick up yours today at owalalife.com.
There’s something about unboxing a bright bottle in the middle of winter that just hits different. 😉 Who's ready to break out their spring colorways?
2.13M
94.4K
196
7mo ago
owala
There’s something about unboxing a bright bottle in the middle of winter that just hits different. 😉 Who's ready to break out their spring colorways?
Consider your Spider-Sense officially activated. 🕸⁣ ⁣ Meet Swing of Things and Night Watch, two new Owala bottles inspired by Marvel's Spider-Man.⁣ Available exclusively on Amazon beginning tomorrow.⁣ ⁣ Which one are you choosing?
2.03M
81.2K
318
2mo ago
owala
Consider your Spider-Sense officially activated. 🕸⁣ ⁣ Meet Swing of Things and Night Watch, two new Owala bottles inspired by Marvel's Spider-Man.⁣ Available exclusively on Amazon beginning tomorrow.⁣ ⁣ Which one are you choosing?
Gimme S'more is here! 🔥⁣ ⁣ Between the gooey color palette and marshmallow-inspired boot, this new Color Drop is basically a campfire in a bottle (without all the smoke). Get Gimme S’more before it's gone at owalalife.com.
1.69M
67.5K
383
1mo ago
owala
Gimme S'more is here! 🔥⁣ ⁣ Between the gooey color palette and marshmallow-inspired boot, this new Color Drop is basically a campfire in a bottle (without all the smoke). Get Gimme S’more before it's gone at owalalife.com.
🌊 Rolling In Giveaway! (CLOSED) 🌊⁣ ⁣ With its hand-painted glossy finish, Rolling In will have you booking a flight somewhere with water this clear. We’re giving away one of these beauties to one lucky winner.⁣ ⁣ Here’s how you can win: 👇⁣⁣⁣ ⁣⁣⁣ 1️⃣ Like this post & tag your friends⁣⁣⁣ 2️⃣ Follow @owala on Instagram⁣⁣⁣ 📲 Bonus entry: share this post to your story⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ All entries are due by 3/19 at 11:59 pm MT. The winner will be randomly selected and announced on 3/20 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you’d like to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
1.58M
90.6K
17.4K
6mo ago
owala
🌊 Rolling In Giveaway! (CLOSED) 🌊⁣ ⁣ With its hand-painted glossy finish, Rolling In will have you booking a flight somewhere with water this clear. We’re giving away one of these beauties to one lucky winner.⁣ ⁣ Here’s how you can win: 👇⁣⁣⁣ ⁣⁣⁣ 1️⃣ Like this post & tag your friends⁣⁣⁣ 2️⃣ Follow @owala on Instagram⁣⁣⁣ 📲 Bonus entry: share this post to your story⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ All entries are due by 3/19 at 11:59 pm MT. The winner will be randomly selected and announced on 3/20 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you’d like to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
The Wild West of hydration is here. 🌵 Meet Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo & Cowgirl Core—exclusively @target, now in stores and online. Don’t forget the bottle boots. 😉
1.56M
62.3K
171
5mo ago
owala
The Wild West of hydration is here. 🌵 Meet Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo & Cowgirl Core—exclusively @target, now in stores and online. Don’t forget the bottle boots. 😉
Swing of Things and Night Watch are the perfect sidekicks for tomorrow's Marvel movie. Who's seeing it on opening day? 👀🕷️
1.48M
61.9K
886
2mo ago
owala
Swing of Things and Night Watch are the perfect sidekicks for tomorrow's Marvel movie. Who's seeing it on opening day? 👀🕷️
We choose you 🫵 ⁣ ⁣ Owala | Pokémon is live exclusively at Target. Pikachu, Charizard, Eevee, Gengar + a multi-character drop for your little Trainer's next adventure. Grab yours before they're gone.
1.30M
59.5K
805
3w ago
owala
We choose you 🫵 ⁣ ⁣ Owala | Pokémon is live exclusively at Target. Pikachu, Charizard, Eevee, Gengar + a multi-character drop for your little Trainer's next adventure. Grab yours before they're gone.
GIVEAWAY CLOSED 🩷It’s a good ol’ fashioned NURSES WEEK GIVEAWAY🩷 These NEW Owala Bottles in Nurses Week colors might be sold out, but we saved a few just for YOU. (You probably won’t have a chance to drink water all shift, but it matches your outfit perfectly.) Here’s how to enter: Tag a friend in Nursing and tell us something about you that will NEVER CHANGE. Make sure you both follow FIGS + @owala That’s it! You’re entered to win! (Open to US residents 18+. By entering, you agree to these terms. Entries accepted starting May 9, 2026. Two pairs of winners will be selected at random by May 15, 2026 and notified by FIGS via Direct Message. No purchase necessary. Total prize value $42 USD. No cash alternative or substitution. This giveaway is not sponsored, endorsed or administered by Instagram and by participating, you release Instagram from liability. Terms subject to change. Void where prohibited.)
1.28M
51.1K
2.98K
5mo ago
owala
GIVEAWAY CLOSED 🩷It’s a good ol’ fashioned NURSES WEEK GIVEAWAY🩷 These NEW Owala Bottles in Nurses Week colors might be sold out, but we saved a few just for YOU. (You probably won’t have a chance to drink water all shift, but it matches your outfit perfectly.) Here’s how to enter: Tag a friend in Nursing and tell us something about you that will NEVER CHANGE. Make sure you both follow FIGS + @owala That’s it! You’re entered to win! (Open to US residents 18+. By entering, you agree to these terms. Entries accepted starting May 9, 2026. Two pairs of winners will be selected at random by May 15, 2026 and notified by FIGS via Direct Message. No purchase necessary. Total prize value $42 USD. No cash alternative or substitution. This giveaway is not sponsored, endorsed or administered by Instagram and by participating, you release Instagram from liability. Terms subject to change. Void where prohibited.)
Shop the Target Exclusive Owala x Diet Coke bottles now!⁣ ⁣ If you love the taste, you’ll be obsessed with the delivery. We teamed up with Diet Coke to craft iconic bottles and tumblers to keep your favorite soda colder and bubblier way longer. Available exclusively in stores and online at target.com, they’re as legendary as the drink itself.
1.24M
48.2K
464
10mo ago
owala
Shop the Target Exclusive Owala x Diet Coke bottles now!⁣ ⁣ If you love the taste, you’ll be obsessed with the delivery. We teamed up with Diet Coke to craft iconic bottles and tumblers to keep your favorite soda colder and bubblier way longer. Available exclusively in stores and online at target.com, they’re as legendary as the drink itself.
Tide’s turning… and it’s bringing the Birthday Bash collection with it. ☀️🌊 Who wants to see more? Tell us in the comments.
1.19M
56.7K
703
7mo ago
owala
Tide’s turning… and it’s bringing the Birthday Bash collection with it. ☀️🌊 Who wants to see more? Tell us in the comments.
The names in this collection alone have us craving some beach time. 🏖️🐚⁣ ⁣ Introducing the Birthday Beach Bash Collection—Rolling In, Coastal Bohemian, Just Ripe, Go Halvsies, Vintage Surf, Vacation Mode, and Coral Cabana. Six years of Owala, seven ways to sip paradise. ⁣ ⁣ Bottles drop 10am MT, April 13. Which one is going to make it into your beach bag? 👀
1.13M
45.0K
213
7mo ago
owala
The names in this collection alone have us craving some beach time. 🏖️🐚⁣ ⁣ Introducing the Birthday Beach Bash Collection—Rolling In, Coastal Bohemian, Just Ripe, Go Halvsies, Vintage Surf, Vacation Mode, and Coral Cabana. Six years of Owala, seven ways to sip paradise. ⁣ ⁣ Bottles drop 10am MT, April 13. Which one is going to make it into your beach bag? 👀
What’s better than a beach vacation? Bottles that bring the beach to you, wherever you go. 😏 ⁣ ⁣ Our Birthday Bash Collection drops on April 13th at 10am MT. Bag them before they're gone & sign up to be notified for the drop today at owalalife.com.
1.05M
70.0K
124
6mo ago
owala
What’s better than a beach vacation? Bottles that bring the beach to you, wherever you go. 😏 ⁣ ⁣ Our Birthday Bash Collection drops on April 13th at 10am MT. Bag them before they're gone & sign up to be notified for the drop today at owalalife.com.
🎾 Weekender Giveaway (CLOSED) 🎾⁣ ⁣ Whether you're a pro at golf, pickleball, tennis, or just like to rock a polo shirt, Weekender brings elite hydration to your game. We're sending one lucky winner theirs before the drop.⁣ ⁣ Here's how to enter: 👇 ⁣ 1️⃣ Follow @owala ⁣ 2️⃣ Like this post ⁣ 3️⃣ Tag your weekend plans buddy (every tag = one entry) 🎾⁣ 📲 Bonus: Share to stories + tag us for an extra entry⁣ ⁣ All entries are due by 6/8 at 11:59 pm MT. The winner will be randomly selected and announced on 6/9 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you'd like to increase your chances of winning.⁣ ⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. For full terms and conditions, visit: bit.ly/3WMD8H
963K
38.1K
8.25K
4mo ago
owala
🎾 Weekender Giveaway (CLOSED) 🎾⁣ ⁣ Whether you're a pro at golf, pickleball, tennis, or just like to rock a polo shirt, Weekender brings elite hydration to your game. We're sending one lucky winner theirs before the drop.⁣ ⁣ Here's how to enter: 👇 ⁣ 1️⃣ Follow @owala ⁣ 2️⃣ Like this post ⁣ 3️⃣ Tag your weekend plans buddy (every tag = one entry) 🎾⁣ 📲 Bonus: Share to stories + tag us for an extra entry⁣ ⁣ All entries are due by 6/8 at 11:59 pm MT. The winner will be randomly selected and announced on 6/9 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you'd like to increase your chances of winning.⁣ ⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. For full terms and conditions, visit: bit.ly/3WMD8H
The Owala Western Collection rides in tomorrow—exclusively at @target. 🏜️ Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo, and Cowgirl Core will be available in stores and online. ⁣ ⁣ Which one are you riding for? 👀 (Comment below + share with your partner-in-crime.)
941K
44.0K
361
5mo ago
owala
The Owala Western Collection rides in tomorrow—exclusively at @target. 🏜️ Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo, and Cowgirl Core will be available in stores and online. ⁣ ⁣ Which one are you riding for? 👀 (Comment below + share with your partner-in-crime.)
A new collection has entered the galaxy. 👀 Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, featuring a glow-in-the-dark design, now exclusively on Amazon for preorder.⁣ ⁣ Which one are you adding to the cart first? 👇
924K
49.6K
422
5mo ago
owala
A new collection has entered the galaxy. 👀 Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, featuring a glow-in-the-dark design, now exclusively on Amazon for preorder.⁣ ⁣ Which one are you adding to the cart first? 👇
Only two days into the new year and we couldn't wait any longer. ☺️ Take a peek of some of the fun launches coming in 2026. ⁣ ⁣ See one you like? Tell us in the comments. 👇 #Owala
896K
42.0K
470
9mo ago
owala
Only two days into the new year and we couldn't wait any longer. ☺️ Take a peek of some of the fun launches coming in 2026. ⁣ ⁣ See one you like? Tell us in the comments. 👇 #Owala
What’s better than a beach vacation? Bottles that bring the beach wherever you are. 🌊⁣ ⁣ Introducing our Birthday Beach Bash Collection—seven sun-baked designs to keep you in that beach state of mind.⁣ ⁣ Dropping on 4/13, sign up to be notified today at owalalife.com.
887K
15.8K
180
7mo ago
owala
What’s better than a beach vacation? Bottles that bring the beach wherever you are. 🌊⁣ ⁣ Introducing our Birthday Beach Bash Collection—seven sun-baked designs to keep you in that beach state of mind.⁣ ⁣ Dropping on 4/13, sign up to be notified today at owalalife.com.
❌ GIVEAWAY CLOSED ❌ 🌌 The Galaxy Drop Giveaway 🌌⁣ ⁣ To celebrate the launch of Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, we're giving away one of each pattern.⁣ ⁣ Here's how to enter: 👇⁣ ⁣ 1️⃣ Like this post and drop the name of your fav bottle in the comments ⁣ 2️⃣ Follow @owala on Instagram⁣ 📲 Bonus entry: share this post to your story⁣ ⁣ All entries are due by 5/5 at 11:59 pm MT. The winner will be randomly selected and announced on 5/6 at 9:45 am MT. Multiple entries are allowed to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣ ⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
808K
32.3K
11.9K
5mo ago
owala
❌ GIVEAWAY CLOSED ❌ 🌌 The Galaxy Drop Giveaway 🌌⁣ ⁣ To celebrate the launch of Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, we're giving away one of each pattern.⁣ ⁣ Here's how to enter: 👇⁣ ⁣ 1️⃣ Like this post and drop the name of your fav bottle in the comments ⁣ 2️⃣ Follow @owala on Instagram⁣ 📲 Bonus entry: share this post to your story⁣ ⁣ All entries are due by 5/5 at 11:59 pm MT. The winner will be randomly selected and announced on 5/6 at 9:45 am MT. Multiple entries are allowed to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣ ⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala

Owala (@owala) Instagram Stats & Analytics

Owala (@owala) has 1.18M Instagram followers with a 3.23% engagement rate over the past 12 months. Across 274 posts, Owala received 2.79M total likes and 86.6M impressions, averaging 10.2K likes per post. This page tracks Owala's performance metrics, top content, and engagement trends — updated daily. To benchmark @owala against other accounts, use Socialpruf's Instagram competitor analysis tool.

Owala (@owala) Instagram Analytics FAQ

How many Instagram followers does Owala have?+
Owala (@owala) has 1.18M Instagram followers as of October 2026.
What is Owala's Instagram engagement rate?+
Owala's Instagram engagement rate is 3.23% over the last 12 months, based on 274 posts.
How many likes does Owala get on Instagram?+
Owala received 2.79M total likes across 274 posts in the last 12 months, averaging 10.2K likes per post.
How many Instagram impressions does Owala get?+
Owala's Instagram content generated 86.6M total impressions over the last 12 months.
Can I compare Owala with other Instagram accounts?+
Yes. Add @owala to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.