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followers
1.05M
impressions
83.0M
likes
2.58M
comments
623K
posts
271
engagement
3.09%
emv
$3.08M
Average per post
306K

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Elphaba and Glinda are back in stock! 💚💕 There's a bottle for everyone, so tag your bestie below and we’ll send a few of you some Wicked goodies.
3.69M
9.49K
1.14K
7mo ago
owala
Elphaba and Glinda are back in stock! 💚💕 There's a bottle for everyone, so tag your bestie below and we’ll send a few of you some Wicked goodies.
There’s something about unboxing a bright bottle in the middle of winter that just hits different. 😉 Who's ready to break out their spring colorways?
2.48M
85.5K
184
3mo ago
owala
There’s something about unboxing a bright bottle in the middle of winter that just hits different. 😉 Who's ready to break out their spring colorways?
Meet the new 30oz FreeSip Tumbler. 👋⁣ ⁣ We heard you. All your favorite features, new smaller size. Available now in Eucalyptus, Open Air, Very Very Dark, Shy Marshmallow, Lightly Toasted, and Rose Quartz, pick up yours today at owalalife.com.
2.37M
5.57K
87
4mo ago
owala
Meet the new 30oz FreeSip Tumbler. 👋⁣ ⁣ We heard you. All your favorite features, new smaller size. Available now in Eucalyptus, Open Air, Very Very Dark, Shy Marshmallow, Lightly Toasted, and Rose Quartz, pick up yours today at owalalife.com.
Charmed to Meet You 💖 ⁣ ⁣ We’ve teamed up with our friends over at @madebymary for an extra special Color Drop you won’t wanna miss!! Included in this bundle is a darling 24oz FreeSip bottle (Charmed to Meet You 👋), a matching Made By Mary charm necklace and our FIRST EVER FreeSip charm!! Dropping 7/15. ✨
2.12M
107K
298
11mo ago
owala
Charmed to Meet You 💖 ⁣ ⁣ We’ve teamed up with our friends over at @madebymary for an extra special Color Drop you won’t wanna miss!! Included in this bundle is a darling 24oz FreeSip bottle (Charmed to Meet You 👋), a matching Made By Mary charm necklace and our FIRST EVER FreeSip charm!! Dropping 7/15. ✨
Had to grab the necessities. ☺️
1.83M
1.56K
69
10mo ago
owala
Had to grab the necessities. ☺️
The Wild West of hydration is here. 🌵 Meet Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo & Cowgirl Core—exclusively @target, now in stores and online. Don’t forget the bottle boots. 😉
1.55M
62.1K
166
1mo ago
owala
The Wild West of hydration is here. 🌵 Meet Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo & Cowgirl Core—exclusively @target, now in stores and online. Don’t forget the bottle boots. 😉
🌊 Rolling In Giveaway! (CLOSED) 🌊⁣ ⁣ With its hand-painted glossy finish, Rolling In will have you booking a flight somewhere with water this clear. We’re giving away one of these beauties to one lucky winner.⁣ ⁣ Here’s how you can win: 👇⁣⁣⁣ ⁣⁣⁣ 1️⃣ Like this post & tag your friends⁣⁣⁣ 2️⃣ Follow @owala on Instagram⁣⁣⁣ 📲 Bonus entry: share this post to your story⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ All entries are due by 3/19 at 11:59 pm MT. The winner will be randomly selected and announced on 3/20 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you’d like to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
1.53M
89.6K
17.5K
2mo ago
owala
🌊 Rolling In Giveaway! (CLOSED) 🌊⁣ ⁣ With its hand-painted glossy finish, Rolling In will have you booking a flight somewhere with water this clear. We’re giving away one of these beauties to one lucky winner.⁣ ⁣ Here’s how you can win: 👇⁣⁣⁣ ⁣⁣⁣ 1️⃣ Like this post & tag your friends⁣⁣⁣ 2️⃣ Follow @owala on Instagram⁣⁣⁣ 📲 Bonus entry: share this post to your story⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ All entries are due by 3/19 at 11:59 pm MT. The winner will be randomly selected and announced on 3/20 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you’d like to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
💖Charmed to Meet You GIVEAWAY💖 To celebrate our drop with @madebymary tomorrow (7/7 at 10am MT), we’re spoiling one of you w/ a limited edition Charmed to Meet You bundle that includes: ✨ 24oz Charmed to Meet You FreeSip ✨ FreeSip Charm Necklace ✨ Twinning FreeSip Bottle Charm To enter: 🩷Like this post⁣⁣⁣⁣⁣⁣⁣⁣⁣ & tag your people 🩷Follow @owala + @madebymary on IG 🩷BONUS ENTRY: share this post on your story!⁣⁣⁣⁣!! ⁣⁣⁣⁣⁣⁣⁣⁣⁣ All entries are due by 7/14 at 11:59 pm MT. The winner will be randomly selected and announced on 7/15 at 9:45 am MT. Multiple entries are allowed, so tag many of your friends as you'd like to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣⁣⁣⁣⁣ ⁣⁣⁣⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
1.49M
80.9K
12.7K
11mo ago
owala
💖Charmed to Meet You GIVEAWAY💖 To celebrate our drop with @madebymary tomorrow (7/7 at 10am MT), we’re spoiling one of you w/ a limited edition Charmed to Meet You bundle that includes: ✨ 24oz Charmed to Meet You FreeSip ✨ FreeSip Charm Necklace ✨ Twinning FreeSip Bottle Charm To enter: 🩷Like this post⁣⁣⁣⁣⁣⁣⁣⁣⁣ & tag your people 🩷Follow @owala + @madebymary on IG 🩷BONUS ENTRY: share this post on your story!⁣⁣⁣⁣!! ⁣⁣⁣⁣⁣⁣⁣⁣⁣ All entries are due by 7/14 at 11:59 pm MT. The winner will be randomly selected and announced on 7/15 at 9:45 am MT. Multiple entries are allowed, so tag many of your friends as you'd like to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣⁣⁣⁣⁣ ⁣⁣⁣⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
Our newest Urban Outfitters exclusive FreeSip bottles are here! 🌷🐱🥂 Tulip Bouquet, Cat Collage, and Picnic Prep are available in stores and online at urbanoutfitters.com.⁣ ⁣ Which one are you grabbing first? 👇 #Owala
1.38M
55.0K
270
10mo ago
owala
Our newest Urban Outfitters exclusive FreeSip bottles are here! 🌷🐱🥂 Tulip Bouquet, Cat Collage, and Picnic Prep are available in stores and online at urbanoutfitters.com.⁣ ⁣ Which one are you grabbing first? 👇 #Owala
GIVEAWAY CLOSED 🩷It’s a good ol’ fashioned NURSES WEEK GIVEAWAY🩷 These NEW Owala Bottles in Nurses Week colors might be sold out, but we saved a few just for YOU. (You probably won’t have a chance to drink water all shift, but it matches your outfit perfectly.) Here’s how to enter: Tag a friend in Nursing and tell us something about you that will NEVER CHANGE. Make sure you both follow FIGS + @owala That’s it! You’re entered to win! (Open to US residents 18+. By entering, you agree to these terms. Entries accepted starting May 9, 2026. Two pairs of winners will be selected at random by May 15, 2026 and notified by FIGS via Direct Message. No purchase necessary. Total prize value $42 USD. No cash alternative or substitution. This giveaway is not sponsored, endorsed or administered by Instagram and by participating, you release Instagram from liability. Terms subject to change. Void where prohibited.)
1.27M
51.0K
2.98K
1mo ago
owala
GIVEAWAY CLOSED 🩷It’s a good ol’ fashioned NURSES WEEK GIVEAWAY🩷 These NEW Owala Bottles in Nurses Week colors might be sold out, but we saved a few just for YOU. (You probably won’t have a chance to drink water all shift, but it matches your outfit perfectly.) Here’s how to enter: Tag a friend in Nursing and tell us something about you that will NEVER CHANGE. Make sure you both follow FIGS + @owala That’s it! You’re entered to win! (Open to US residents 18+. By entering, you agree to these terms. Entries accepted starting May 9, 2026. Two pairs of winners will be selected at random by May 15, 2026 and notified by FIGS via Direct Message. No purchase necessary. Total prize value $42 USD. No cash alternative or substitution. This giveaway is not sponsored, endorsed or administered by Instagram and by participating, you release Instagram from liability. Terms subject to change. Void where prohibited.)
Shop the Target Exclusive Owala x Diet Coke bottles now!⁣ ⁣ If you love the taste, you’ll be obsessed with the delivery. We teamed up with Diet Coke to craft iconic bottles and tumblers to keep your favorite soda colder and bubblier way longer. Available exclusively in stores and online at target.com, they’re as legendary as the drink itself.
1.24M
48.4K
462
6mo ago
owala
Shop the Target Exclusive Owala x Diet Coke bottles now!⁣ ⁣ If you love the taste, you’ll be obsessed with the delivery. We teamed up with Diet Coke to craft iconic bottles and tumblers to keep your favorite soda colder and bubblier way longer. Available exclusively in stores and online at target.com, they’re as legendary as the drink itself.
Tide’s turning… and it’s bringing the Birthday Bash collection with it. ☀️🌊 Who wants to see more? Tell us in the comments.
1.18M
56.9K
706
3mo ago
owala
Tide’s turning… and it’s bringing the Birthday Bash collection with it. ☀️🌊 Who wants to see more? Tell us in the comments.
The names in this collection alone have us craving some beach time. 🏖️🐚⁣ ⁣ Introducing the Birthday Beach Bash Collection—Rolling In, Coastal Bohemian, Just Ripe, Go Halvsies, Vintage Surf, Vacation Mode, and Coral Cabana. Six years of Owala, seven ways to sip paradise. ⁣ ⁣ Bottles drop 10am MT, April 13. Which one is going to make it into your beach bag? 👀
1.13M
45.1K
214
3mo ago
owala
The names in this collection alone have us craving some beach time. 🏖️🐚⁣ ⁣ Introducing the Birthday Beach Bash Collection—Rolling In, Coastal Bohemian, Just Ripe, Go Halvsies, Vintage Surf, Vacation Mode, and Coral Cabana. Six years of Owala, seven ways to sip paradise. ⁣ ⁣ Bottles drop 10am MT, April 13. Which one is going to make it into your beach bag? 👀
What’s better than a beach vacation? Bottles that bring the beach to you, wherever you go. 😏 ⁣ ⁣ Our Birthday Bash Collection drops on April 13th at 10am MT. Bag them before they're gone & sign up to be notified for the drop today at owalalife.com.
921K
61.4K
96
2mo ago
owala
What’s better than a beach vacation? Bottles that bring the beach to you, wherever you go. 😏 ⁣ ⁣ Our Birthday Bash Collection drops on April 13th at 10am MT. Bag them before they're gone & sign up to be notified for the drop today at owalalife.com.
The Owala Western Collection rides in tomorrow—exclusively at @target. 🏜️ Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo, and Cowgirl Core will be available in stores and online. ⁣ ⁣ Which one are you riding for? 👀 (Comment below + share with your partner-in-crime.)
916K
43.9K
354
1mo ago
owala
The Owala Western Collection rides in tomorrow—exclusively at @target. 🏜️ Painted Canyon, Spur of the Moment, Studded Garden, Midnight Rodeo, and Cowgirl Core will be available in stores and online. ⁣ ⁣ Which one are you riding for? 👀 (Comment below + share with your partner-in-crime.)
Only two days into the new year and we couldn't wait any longer. ☺️ Take a peek of some of the fun launches coming in 2026. ⁣ ⁣ See one you like? Tell us in the comments. 👇 #Owala
893K
42.1K
471
5mo ago
owala
Only two days into the new year and we couldn't wait any longer. ☺️ Take a peek of some of the fun launches coming in 2026. ⁣ ⁣ See one you like? Tell us in the comments. 👇 #Owala
What’s better than a beach vacation? Bottles that bring the beach wherever you are. 🌊⁣ ⁣ Introducing our Birthday Beach Bash Collection—seven sun-baked designs to keep you in that beach state of mind.⁣ ⁣ Dropping on 4/13, sign up to be notified today at owalalife.com.
876K
15.8K
180
3mo ago
owala
What’s better than a beach vacation? Bottles that bring the beach wherever you are. 🌊⁣ ⁣ Introducing our Birthday Beach Bash Collection—seven sun-baked designs to keep you in that beach state of mind.⁣ ⁣ Dropping on 4/13, sign up to be notified today at owalalife.com.
A new collection has entered the galaxy. 👀 Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, featuring a glow-in-the-dark design, now exclusively on Amazon for preorder.⁣ ⁣ Which one are you adding to the cart first? 👇
870K
47.9K
410
1mo ago
owala
A new collection has entered the galaxy. 👀 Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, featuring a glow-in-the-dark design, now exclusively on Amazon for preorder.⁣ ⁣ Which one are you adding to the cart first? 👇
🎯 Owala x Target Back-to-School Giveaway! 🎯⁣⁣⁣ ⁣⁣⁣⁣ Since it's back-to-school season, we want to give away a @target shopping spree to TWO lucky winners! Each winner will receive a $100 Target gift card and two Owala bottles of their choice. ⁣ ⁣⁣⁣⁣ Here's how you can enter: 👇⁣⁣⁣⁣ ⁣⁣⁣⁣ 1️⃣ Like this post⁣⁣⁣⁣ 2️⃣ Follow @owala on Instagram⁣⁣⁣⁣ 3️⃣ Tag your friends⁣ 📚 Bonus Entry: Share this post on your story!⁣⁣⁣⁣ ⁣⁣⁣⁣ All entries are due by 8/10 at 11:59 pm. The winner will be randomly selected and announced by 8/11 at 9:45 am MT.⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Multiple entries are allowed, so tag your friends to increase your chances of winning. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Full terms & conditions here: bit.ly/3HuJtzA
849K
33.9K
65.2K
10mo ago
owala
🎯 Owala x Target Back-to-School Giveaway! 🎯⁣⁣⁣ ⁣⁣⁣⁣ Since it's back-to-school season, we want to give away a @target shopping spree to TWO lucky winners! Each winner will receive a $100 Target gift card and two Owala bottles of their choice. ⁣ ⁣⁣⁣⁣ Here's how you can enter: 👇⁣⁣⁣⁣ ⁣⁣⁣⁣ 1️⃣ Like this post⁣⁣⁣⁣ 2️⃣ Follow @owala on Instagram⁣⁣⁣⁣ 3️⃣ Tag your friends⁣ 📚 Bonus Entry: Share this post on your story!⁣⁣⁣⁣ ⁣⁣⁣⁣ All entries are due by 8/10 at 11:59 pm. The winner will be randomly selected and announced by 8/11 at 9:45 am MT.⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Multiple entries are allowed, so tag your friends to increase your chances of winning. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Full terms & conditions here: bit.ly/3HuJtzA
❌ GIVEAWAY CLOSED ❌ 🌌 The Galaxy Drop Giveaway 🌌⁣ ⁣ To celebrate the launch of Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, we're giving away one of each pattern.⁣ ⁣ Here's how to enter: 👇⁣ ⁣ 1️⃣ Like this post and drop the name of your fav bottle in the comments ⁣ 2️⃣ Follow @owala on Instagram⁣ 📲 Bonus entry: share this post to your story⁣ ⁣ All entries are due by 5/5 at 11:59 pm MT. The winner will be randomly selected and announced on 5/6 at 9:45 am MT. Multiple entries are allowed to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣ ⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala
804K
32.1K
11.9K
1mo ago
owala
❌ GIVEAWAY CLOSED ❌ 🌌 The Galaxy Drop Giveaway 🌌⁣ ⁣ To celebrate the launch of Darth Vader, Grogu, and the 𝑀𝑖𝑙𝑙𝑒𝑛𝑖𝑢𝑚 𝐹𝑎𝑙𝑐𝑜𝑛, we're giving away one of each pattern.⁣ ⁣ Here's how to enter: 👇⁣ ⁣ 1️⃣ Like this post and drop the name of your fav bottle in the comments ⁣ 2️⃣ Follow @owala on Instagram⁣ 📲 Bonus entry: share this post to your story⁣ ⁣ All entries are due by 5/5 at 11:59 pm MT. The winner will be randomly selected and announced on 5/6 at 9:45 am MT. Multiple entries are allowed to increase your chances of winning. For full terms and conditions, visit: bit.ly/3WMD8Hr⁣ ⁣ This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. #Owala

Owala (@owala) Instagram Stats & Analytics

Owala (@owala) has 1.05M Instagram followers with a 3.09% engagement rate over the past 12 months. Across 271 posts, Owala received 2.58M total likes and 55.4M impressions, averaging 9.52K likes per post. This page tracks Owala's performance metrics, top content, and engagement trends — updated daily.

Owala (@owala) Instagram Analytics FAQ

How many Instagram followers does Owala have?+
Owala (@owala) has 1.05M Instagram followers as of June 2026.
What is Owala's Instagram engagement rate?+
Owala's Instagram engagement rate is 3.09% over the last 12 months, based on 271 posts.
How many likes does Owala get on Instagram?+
Owala received 2.58M total likes across 271 posts in the last 12 months, averaging 9.52K likes per post.
How many Instagram impressions does Owala get?+
Owala's Instagram content generated 55.4M total impressions over the last 12 months.