NewGet @freepeople's full report
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followers
4.87M
impressions
95.9M
likes
3.49M
comments
46.2K
posts
616
engagement
3.47%
emv
$2.85M
Average per post
156K

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This Earth Month, we’re proud to spotlight @couture.to.the.max and the incredible dress he created out of 28 @freepeople shopping bags for Paris Fashion Week-reimagined to share his passion for reuse on a global stage. A reminder that what already exists can become something entirely new.
23.2M
1.40M
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5mo ago
freepeople
This Earth Month, we’re proud to spotlight @couture.to.the.max and the incredible dress he created out of 28 @freepeople shopping bags for Paris Fashion Week-reimagined to share his passion for reuse on a global stage. A reminder that what already exists can become something entirely new.
festival season let’s goooooo 🌴 @freepeopleeu @freepeople publicité
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5mo ago
freepeople
festival season let’s goooooo 🌴 @freepeopleeu @freepeople publicité
We asked @willowsmith to tell us something true. Link in bio to see the special release of the performance video for her new song “The Thread,” created in collaboration with WILLOW and styled in Free People. Look out for more to come...
1.87M
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2mo ago
freepeople
We asked @willowsmith to tell us something true. Link in bio to see the special release of the performance video for her new song “The Thread,” created in collaboration with WILLOW and styled in Free People. Look out for more to come...
Chasing summer. Link in bio to shop new arrivals. @nataliepaigebentley
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5mo ago
freepeople
Chasing summer. Link in bio to shop new arrivals. @nataliepaigebentley
mixing and matching with the bump @melodyymiles
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2mo ago
freepeople
mixing and matching with the bump @melodyymiles
Proof that everything always comes back in style. Link in bio to shop the Telluride Wide-Leg Crop Madras Pants.
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6mo ago
freepeople
Proof that everything always comes back in style. Link in bio to shop the Telluride Wide-Leg Crop Madras Pants.
From tweed dusters and fur coats to fairisle beanies and waffle turtlenecks, ’tis the season to get cosy: in partnership with Free People, behold twenty films with winter fashion moments to warm your heart and add to your watchlist. Read the full article on Journal at the link in bio, going deep on the outstanding outfits of The Preacher’s Wife, Party Girl, The Umbrellas of Cherbourg and plenty more.
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10mo ago
freepeople
From tweed dusters and fur coats to fairisle beanies and waffle turtlenecks, ’tis the season to get cosy: in partnership with Free People, behold twenty films with winter fashion moments to warm your heart and add to your watchlist. Read the full article on Journal at the link in bio, going deep on the outstanding outfits of The Preacher’s Wife, Party Girl, The Umbrellas of Cherbourg and plenty more.
The weather was worth it. Explore the March Catalog at our link in bio.
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6mo ago
freepeople
The weather was worth it. Explore the March Catalog at our link in bio.
Some collaborations need an introduction. This isn’t one of them. @willowsmith x Free People. Link in bio to shop.
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1mo ago
freepeople
Some collaborations need an introduction. This isn’t one of them. @willowsmith x Free People. Link in bio to shop.
Girls just need dogs & overalls. Come to @pawsfor_a_moment 2026 on 2/21/26 from 12-3 PM 21287 Boca Rio Rd, Boca Raton, FL 33433 🐶
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7mo ago
freepeople
Girls just need dogs & overalls. Come to @pawsfor_a_moment 2026 on 2/21/26 from 12-3 PM 21287 Boca Rio Rd, Boca Raton, FL 33433 🐶
NYC Animal Lovers: Come hang out with us & @simonsits at our in-store adoption event with @bestfriendsanimalsociety! This event is tomorrow (10/25) from 12-2 PM at their West Broadway location. See you there!
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freepeople
NYC Animal Lovers: Come hang out with us & @simonsits at our in-store adoption event with @bestfriendsanimalsociety! This event is tomorrow (10/25) from 12-2 PM at their West Broadway location. See you there!
5th Ave…we’re back & in a new home! Come visit us at 79 5th Ave, New York, NY 10003 cause we’ve missed YOU.
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8mo ago
freepeople
5th Ave…we’re back & in a new home! Come visit us at 79 5th Ave, New York, NY 10003 cause we’ve missed YOU.
Wait, it’s finally warm out? Link in bio to shop new arrivals for spring. @piesek_wokienku
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6mo ago
freepeople
Wait, it’s finally warm out? Link in bio to shop new arrivals for spring. @piesek_wokienku
I don’t think we ever left 2016. Keep tagging us in your throwbacks because we are this trend.
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8mo ago
freepeople
I don’t think we ever left 2016. Keep tagging us in your throwbacks because we are this trend.
@CookieQueensFilm is a celebration of creativity, identity, community, and the courage it takes to pursue big dreams. We’re proud to support filmmaker @AlysaNahmias and this film through our Creative Spirit Fund and partnership with @SundanceOrg. Stories connect us, expand us, and shape culture. Voices like Alysa’s, and stories like this, remind us of the power of storytelling and what creative ambition can inspire. Watch the official trailer for #CookieQueens, out today, in theaters this August 7th.
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4mo ago
freepeople
@CookieQueensFilm is a celebration of creativity, identity, community, and the courage it takes to pursue big dreams. We’re proud to support filmmaker @AlysaNahmias and this film through our Creative Spirit Fund and partnership with @SundanceOrg. Stories connect us, expand us, and shape culture. Voices like Alysa’s, and stories like this, remind us of the power of storytelling and what creative ambition can inspire. Watch the official trailer for #CookieQueens, out today, in theaters this August 7th.
These were the days. Link in bio to shop because in another 10 years we’ll be saying the same thing. @westbrook.jenna
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freepeople
These were the days. Link in bio to shop because in another 10 years we’ll be saying the same thing. @westbrook.jenna
Everything becomes 10x funnier. Link in bio to shop what’s new.
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1mo ago
freepeople
Everything becomes 10x funnier. Link in bio to shop what’s new.
@bobragason in Free People for her Sterling Point press tour. Photography by @taryn._ for @interviewmag Styling by @phoebelettice
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freepeople
@bobragason in Free People for her Sterling Point press tour. Photography by @taryn._ for @interviewmag Styling by @phoebelettice
Join us July 11th at Navy Yard Park in Philadelphia for a picnic in the park. Music, food, friends, and zero reasons to stay inside. $5 minimum donation gets you in. Details & tickets at the link in bio. @khelsie.anderson
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2mo ago
freepeople
Join us July 11th at Navy Yard Park in Philadelphia for a picnic in the park. Music, food, friends, and zero reasons to stay inside. $5 minimum donation gets you in. Details & tickets at the link in bio. @khelsie.anderson
From Mexico to your makeup bag—@sarellycreativolab has officially landed at Free People. Bold, joyful, and unapologetically expressive, this proudly Mexican brand started by @annasarelly is redefining what premium beauty looks and feels like. SARELLY was born from a vibrant community and a desire to celebrate Latin identity, culture, and creativity. Since its launch in 2021, it has become the leading premium Mexican beauty brand sold online in Mexico.
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10mo ago
freepeople
From Mexico to your makeup bag—@sarellycreativolab has officially landed at Free People. Bold, joyful, and unapologetically expressive, this proudly Mexican brand started by @annasarelly is redefining what premium beauty looks and feels like. SARELLY was born from a vibrant community and a desire to celebrate Latin identity, culture, and creativity. Since its launch in 2021, it has become the leading premium Mexican beauty brand sold online in Mexico.

Free People (@freepeople) Instagram Stats & Analytics

Free People (@freepeople) has 4.87M Instagram followers with a 3.47% engagement rate over the past 12 months. Across 616 posts, Free People received 3.49M total likes and 95.9M impressions, averaging 5.66K likes per post. This page tracks Free People's performance metrics, top content, and engagement trends — updated daily.

Free People (@freepeople) Instagram Analytics FAQ

How many Instagram followers does Free People have?+
Free People (@freepeople) has 4.87M Instagram followers as of September 2026.
What is Free People's Instagram engagement rate?+
Free People's Instagram engagement rate is 3.47% over the last 12 months, based on 616 posts.
How many likes does Free People get on Instagram?+
Free People received 3.49M total likes across 616 posts in the last 12 months, averaging 5.66K likes per post.
How many Instagram impressions does Free People get?+
Free People's Instagram content generated 95.9M total impressions over the last 12 months.
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