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We commented about this last Wednesday after the news broke, but we want to be clear on our stance about the recent news of the United States Forest Service, because protecting public lands is core to our purpose: Moving the USFS to Utah will gut the agency. By shutting down its research stations, culling its staff, and moving the headquarters to Salt Lake City, it will be surprising if USFS can effectively manage anything at all. The only beneficiaries of the move and other rollbacks to public land policy from this past year are billionaires and extractive industries. Patagonia will continue working with our Tribal and nonprofit partners to protect public lands and advocate for more funding for USFS and the Bureau of Land Management. Find ways to support public lands at Patagonia Action Works. Link in bio.
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We commented about this last Wednesday after the news broke, but we want to be clear on our stance about the recent news of the United States Forest Service, because protecting public lands is core to our purpose: Moving the USFS to Utah will gut the agency. By shutting down its research stations, culling its staff, and moving the headquarters to Salt Lake City, it will be surprising if USFS can effectively manage anything at all. The only beneficiaries of the move and other rollbacks to public land policy from this past year are billionaires and extractive industries. Patagonia will continue working with our Tribal and nonprofit partners to protect public lands and advocate for more funding for USFS and the Bureau of Land Management. Find ways to support public lands at Patagonia Action Works. Link in bio.
Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth: Once upon a time, a loosely affiliated network of tree huggers and radicals, surfers and dirtbag climbers, river rats and modern hippies solved the climate crisis. And the planet lived happily ever after. The end. Wait, did that work? Nope. The science is clear: Earth needs our help. So it’s on us to call out reckless climate-change denial and create some propaganda for our home planet. Learn more at the link in bio.
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Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth: Once upon a time, a loosely affiliated network of tree huggers and radicals, surfers and dirtbag climbers, river rats and modern hippies solved the climate crisis. And the planet lived happily ever after. The end. Wait, did that work? Nope. The science is clear: Earth needs our help. So it’s on us to call out reckless climate-change denial and create some propaganda for our home planet. Learn more at the link in bio.
Have you ever seen protesters portrayed as violent, unreasonable, radical or even unpatriotic? The vilification of protesters goes back to our country’s origins and is often the first step in undermining social movements, write lifelong activists Annie Leonard and André Carothers in our new book, “Protest: Respect It. Defend It. Use It.” To protect our democratic right to protest, we can start by redefining the image of the protester. This book shows thousands of protesters as they truly are: strategic, principled, peaceful and remarkably effective at winning power. Explore the book at the link in bio. Slide 1: Tennessee State Representative Justin J. Pearson (middle) was temporarily expelled from the Tennessee House of Representatives in April 2023 for leading a gun control protest on the chamber floor. Photo: Getty Images Slide 2: Nemonte Nenquimo of the Waorani Nation has faced constant opposition by the Ecuadorian government and oil companies for her work to protect her homelands in the Amazon rainforest. Photo: Amazon Frontlines Slide 3: Chicago demonstrators rally in gas masks on the first Earth Day in 1970. Photo: Getty Images
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Have you ever seen protesters portrayed as violent, unreasonable, radical or even unpatriotic? The vilification of protesters goes back to our country’s origins and is often the first step in undermining social movements, write lifelong activists Annie Leonard and André Carothers in our new book, “Protest: Respect It. Defend It. Use It.” To protect our democratic right to protest, we can start by redefining the image of the protester. This book shows thousands of protesters as they truly are: strategic, principled, peaceful and remarkably effective at winning power. Explore the book at the link in bio. Slide 1: Tennessee State Representative Justin J. Pearson (middle) was temporarily expelled from the Tennessee House of Representatives in April 2023 for leading a gun control protest on the chamber floor. Photo: Getty Images Slide 2: Nemonte Nenquimo of the Waorani Nation has faced constant opposition by the Ecuadorian government and oil companies for her work to protect her homelands in the Amazon rainforest. Photo: Amazon Frontlines Slide 3: Chicago demonstrators rally in gas masks on the first Earth Day in 1970. Photo: Getty Images
Act now via link in bio. The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity. There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end. Please join us and the ACLU (@aclu_nationwide) by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage. With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.
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Act now via link in bio. The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity. There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end. Please join us and the ACLU (@aclu_nationwide) by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage. With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.
There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.
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There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.
“Human beings are a part of nature, not apart from it. Some have always thought this was true, but Dr. Jane Goodall proved it. While best known for her work with chimpanzees, she championed causes both global and local, including working to save grizzly bears in Yellowstone. Jane mobilized the global conservation movement. All of us who call this planet home owe her our gratitude. She was also my friend. I'll miss her.” —Yvon Chouinard, Patagonia Founder Photo courtesy of Todd Wilkinson
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“Human beings are a part of nature, not apart from it. Some have always thought this was true, but Dr. Jane Goodall proved it. While best known for her work with chimpanzees, she championed causes both global and local, including working to save grizzly bears in Yellowstone. Jane mobilized the global conservation movement. All of us who call this planet home owe her our gratitude. She was also my friend. I'll miss her.” —Yvon Chouinard, Patagonia Founder Photo courtesy of Todd Wilkinson
Pregnancy is a team sport. Watch “Coming to Term” at the link in bio
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patagonia
Pregnancy is a team sport. Watch “Coming to Term” at the link in bio
Wildfires continue to impact communities across the region of Patagonia in South America. We’re thinking of everyone affected—families who have lost loved ones and homes, and those who have had to flee and leave everything behind. In Argentina, to date, more than 50,000 hectares (124,000 acres) have burned near Los Alerces National Park, Epuyén and Cholila. Fueled by extreme heat and prolonged drought, these fires are unfolding amid prevention and response systems that have fallen short. And nearby in Southern Chile, fires have also caused devastating losses, deeply affecting communities. Where systems have proven insufficient, citizens and organizations have stepped up to fill critical gaps in the early response: Grassroots networks mobilized quickly; supplies were gathered locally; and volunteers coordinated relief efforts. We’re deeply grateful to the brigadistas, firefighters and volunteers putting their bodies on the line, and to the communities caring for one another through uncertainty and loss. If you’re able to help: In Argentina, @amigosdelapatagonia is supporting relief and recovery by assisting affected families and crews. In-person donations are also being collected at Patagonia Bariloche - Casa Frey (@patagonia.casafrey). In Chile, @desafiochile is leading reconstruction and community-support efforts. Protecting nature means protecting the people who live within it. We stand with Patagonia—today and in the long recovery ahead. Photos: Joel Reyero (@naturalflash)
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Wildfires continue to impact communities across the region of Patagonia in South America. We’re thinking of everyone affected—families who have lost loved ones and homes, and those who have had to flee and leave everything behind. In Argentina, to date, more than 50,000 hectares (124,000 acres) have burned near Los Alerces National Park, Epuyén and Cholila. Fueled by extreme heat and prolonged drought, these fires are unfolding amid prevention and response systems that have fallen short. And nearby in Southern Chile, fires have also caused devastating losses, deeply affecting communities. Where systems have proven insufficient, citizens and organizations have stepped up to fill critical gaps in the early response: Grassroots networks mobilized quickly; supplies were gathered locally; and volunteers coordinated relief efforts. We’re deeply grateful to the brigadistas, firefighters and volunteers putting their bodies on the line, and to the communities caring for one another through uncertainty and loss. If you’re able to help: In Argentina, @amigosdelapatagonia is supporting relief and recovery by assisting affected families and crews. In-person donations are also being collected at Patagonia Bariloche - Casa Frey (@patagonia.casafrey). In Chile, @desafiochile is leading reconstruction and community-support efforts. Protecting nature means protecting the people who live within it. We stand with Patagonia—today and in the long recovery ahead. Photos: Joel Reyero (@naturalflash)
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
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Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
“Pregnant women can’t” is something pregnant women hear a lot. But Clare Gallagher could run, and she did. Watch “Coming to Term” at the link in bio.
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“Pregnant women can’t” is something pregnant women hear a lot. But Clare Gallagher could run, and she did. Watch “Coming to Term” at the link in bio.
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade (@fairtradecertified) programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
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We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade (@fairtradecertified) programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
Feeling off? Us too. Our summer sale is now up to 50% off. Find what you need at the biggest discounts of the year. Link in bio.
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Feeling off? Us too. Our summer sale is now up to 50% off. Find what you need at the biggest discounts of the year. Link in bio.
Colin Haley’s (@colinhaley1) winter solo of Cerro Torre is such an outrageous accomplishment that even after putting the dream down for a decade, it’s still something practically only he could do, and with the perfect weather window at that. It took 12 years for the stars to align. After his first attempt in 2013, a second attempt ten years later in 2023, and then a frustrated expedition to the Karakoram this past summer, Colin found himself booking a last-minute flight to El Calafate to finally make some progress on bigger goals. Having landed during an excellent weather window, he immediately got to work portering gear and preparing to make the most of his time in El Chaltén. That’s when he and photographer/drone-pilot extraordinaire Ty Lekki realized this was a moment worth capturing. Colin’s soloing naturally leaves little opportunity for documenting his ascents, and it seemed like a great way to share something truly historic. And as our jaws are STILL on the floor looking at these photos, we have to agree! What the photos don’t show is how Colin managed to carve his way to the summit after accidentally committing to a false wind tunnel. “I accepted that I probably wouldn’t make it to Cerro Torre’s summit, but I decided that I wouldn’t give up until it was 100% clear that I couldn’t make it through,” Colin writes in his blog. “So, with that determination, I started the most insane episode of ice spelunking that I have ever experienced.” Get the full, wild story in Colin’s own words at the link in bio. Photos: Ty Lekki (@tylekki)
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Colin Haley’s (@colinhaley1) winter solo of Cerro Torre is such an outrageous accomplishment that even after putting the dream down for a decade, it’s still something practically only he could do, and with the perfect weather window at that. It took 12 years for the stars to align. After his first attempt in 2013, a second attempt ten years later in 2023, and then a frustrated expedition to the Karakoram this past summer, Colin found himself booking a last-minute flight to El Calafate to finally make some progress on bigger goals. Having landed during an excellent weather window, he immediately got to work portering gear and preparing to make the most of his time in El Chaltén. That’s when he and photographer/drone-pilot extraordinaire Ty Lekki realized this was a moment worth capturing. Colin’s soloing naturally leaves little opportunity for documenting his ascents, and it seemed like a great way to share something truly historic. And as our jaws are STILL on the floor looking at these photos, we have to agree! What the photos don’t show is how Colin managed to carve his way to the summit after accidentally committing to a false wind tunnel. “I accepted that I probably wouldn’t make it to Cerro Torre’s summit, but I decided that I wouldn’t give up until it was 100% clear that I couldn’t make it through,” Colin writes in his blog. “So, with that determination, I started the most insane episode of ice spelunking that I have ever experienced.” Get the full, wild story in Colin’s own words at the link in bio. Photos: Ty Lekki (@tylekki)
🚨 1/21/26 Update: The U.S. House is voting on a resolution today that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
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🚨 1/21/26 Update: The U.S. House is voting on a resolution today that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
Just three years after Albania created the Vjosa Wild River National Park, this untouched ecosystem is being threatened by illegal development. Unauthorized construction for luxury tourism is currently underway on the Adriatic coast—where the Vjosa meets the sea—in one of the last pristine river deltas in the Mediterranean basin. Since the end of April, bulldozers and excavators have been operating in the Vjosa-Narta Protected Landscape, clearing coastal forests, ploughing through dunes, and cutting access roads to make way for luxury tourism infrastructure. The health of the Vjosa is inextricably linked to its surroundings, including its delta at the coast. Learn more and help protect this pristine wilderness now at the link in bio. Photos: Protection and Preservation of Natural Environment in Albania (@ppnea)
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Just three years after Albania created the Vjosa Wild River National Park, this untouched ecosystem is being threatened by illegal development. Unauthorized construction for luxury tourism is currently underway on the Adriatic coast—where the Vjosa meets the sea—in one of the last pristine river deltas in the Mediterranean basin. Since the end of April, bulldozers and excavators have been operating in the Vjosa-Narta Protected Landscape, clearing coastal forests, ploughing through dunes, and cutting access roads to make way for luxury tourism infrastructure. The health of the Vjosa is inextricably linked to its surroundings, including its delta at the coast. Learn more and help protect this pristine wilderness now at the link in bio. Photos: Protection and Preservation of Natural Environment in Albania (@ppnea)
Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at the link in bio.
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Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at the link in bio.
Editor’s note: Our thoughts are with everyone affected by the wildfires in  Chile and Argentina. We mourn the lives and homes lost, and the serious damage to ecosystems and native species. Together with our local teams, we’re working to identify meaningful ways to support the communities and landscapes impacted. Cochamó forever! ¡Cochamó por siempre! After decades of fighting to keep extractive development out of Cochamó Valley and the surrounding area, the local community is finally able to protect it forever. Conserva Puchegüín’s locally led management plan is a new model of conservation in Chile, developed by the people who know and love this place better than anyone. One that protects wild places, and the people who live and play in them, for generations to come. Watch the film at the link in bio. Photos: Austin Siadak (@austin_siadak), Catalina Claro (@mcatacla)
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Editor’s note: Our thoughts are with everyone affected by the wildfires in  Chile and Argentina. We mourn the lives and homes lost, and the serious damage to ecosystems and native species. Together with our local teams, we’re working to identify meaningful ways to support the communities and landscapes impacted. Cochamó forever! ¡Cochamó por siempre! After decades of fighting to keep extractive development out of Cochamó Valley and the surrounding area, the local community is finally able to protect it forever. Conserva Puchegüín’s locally led management plan is a new model of conservation in Chile, developed by the people who know and love this place better than anyone. One that protects wild places, and the people who live and play in them, for generations to come. Watch the film at the link in bio. Photos: Austin Siadak (@austin_siadak), Catalina Claro (@mcatacla)
“As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a ‘runner’s cut’ of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible.” Head to the link in bio to watch Luke Nelson’s (@slukenelson) Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making.
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“As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a ‘runner’s cut’ of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible.” Head to the link in bio to watch Luke Nelson’s (@slukenelson) Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making.
When the sky is the most beautiful piece of art you’ve ever seen. Photo: Florian Schulz (@florianschulzvisuals)
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When the sky is the most beautiful piece of art you’ve ever seen. Photo: Florian Schulz (@florianschulzvisuals)
Textile designer Anna Maravalli introduces our new nature-inspired colors for the season, which imagine a brighter, more abundant future. Check out the new gear via the link in bio.
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Textile designer Anna Maravalli introduces our new nature-inspired colors for the season, which imagine a brighter, more abundant future. Check out the new gear via the link in bio.

Patagonia (@patagonia) Instagram Stats & Analytics

Patagonia (@patagonia) has 5.47M Instagram followers with a 2.45% engagement rate over the past 12 months. Across 303 posts, Patagonia received 2.64M total likes and 28.1M impressions, averaging 8.72K likes per post. This page tracks Patagonia's performance metrics, top content, and engagement trends — updated daily.

Patagonia (@patagonia) Instagram Analytics FAQ

How many Instagram followers does Patagonia have?+
Patagonia (@patagonia) has 5.47M Instagram followers as of July 2026.
What is Patagonia's Instagram engagement rate?+
Patagonia's Instagram engagement rate is 2.45% over the last 12 months, based on 303 posts.
How many likes does Patagonia get on Instagram?+
Patagonia received 2.64M total likes across 303 posts in the last 12 months, averaging 8.72K likes per post.
How many Instagram impressions does Patagonia get?+
Patagonia's Instagram content generated 28.1M total impressions over the last 12 months.