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We commented about this last Wednesday after the news broke, but we want to be clear on our stance about the recent news of the United States Forest Service, because protecting public lands is core to our purpose: Moving the USFS to Utah will gut the agency. By shutting down its research stations, culling its staff, and moving the headquarters to Salt Lake City, it will be surprising if USFS can effectively manage anything at all. The only beneficiaries of the move and other rollbacks to public land policy from this past year are billionaires and extractive industries. Patagonia will continue working with our Tribal and nonprofit partners to protect public lands and advocate for more funding for USFS and the Bureau of Land Management. Find ways to support public lands at Patagonia Action Works. Link in bio.
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patagonia
We commented about this last Wednesday after the news broke, but we want to be clear on our stance about the recent news of the United States Forest Service, because protecting public lands is core to our purpose: Moving the USFS to Utah will gut the agency. By shutting down its research stations, culling its staff, and moving the headquarters to Salt Lake City, it will be surprising if USFS can effectively manage anything at all. The only beneficiaries of the move and other rollbacks to public land policy from this past year are billionaires and extractive industries. Patagonia will continue working with our Tribal and nonprofit partners to protect public lands and advocate for more funding for USFS and the Bureau of Land Management. Find ways to support public lands at Patagonia Action Works. Link in bio.
Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth: Once upon a time, a loosely affiliated network of tree huggers and radicals, surfers and dirtbag climbers, river rats and modern hippies solved the climate crisis. And the planet lived happily ever after. The end. Wait, did that work? Nope. The science is clear: Earth needs our help. So it’s on us to call out reckless climate-change denial and create some propaganda for our home planet. Learn more at the link in bio.
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patagonia
Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth: Once upon a time, a loosely affiliated network of tree huggers and radicals, surfers and dirtbag climbers, river rats and modern hippies solved the climate crisis. And the planet lived happily ever after. The end. Wait, did that work? Nope. The science is clear: Earth needs our help. So it’s on us to call out reckless climate-change denial and create some propaganda for our home planet. Learn more at the link in bio.
Today we're joining conservation partners to stop the Trump administration from illegally reducing Bears Ears National Monument by 91%. The illegal proclamation violates the Antiquities Act and undermines years of collaboration between Tribal nations and the federal government to steward and protect our public lands. Learn more about the lawsuit at the link in bio. Photo: Em Estrada ( @noyekm9)
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Today we're joining conservation partners to stop the Trump administration from illegally reducing Bears Ears National Monument by 91%. The illegal proclamation violates the Antiquities Act and undermines years of collaboration between Tribal nations and the federal government to steward and protect our public lands. Learn more about the lawsuit at the link in bio. Photo: Em Estrada ( @noyekm9)
These are some of the areas in Bears Ears in Utah that are no longer protected after President Trump’s executive orders shrunk Bears Ears and Grand Staircase-Escalante national monuments by 90 percent each. When it was announced, lies were told, such as, “You can’t go hunting, you can’t go fishing, you can’t do anything. You can virtually not even walk on it.” People can hunt, fish, walk, climb and camp in both monuments, and the protections prevented drilling and mining that could ruin a great hike and harm the ecosystem. The federal government had agreed to work with Tribal Nations to collaboratively manage these public lands. That commitment was also dismantled with this illegal action. We're not giving up and neither should you. Visit the link in bio to take action. Photos: Mason Cummings, Adriel Heisey, Jonathan Bailey, Andrew Burr, Bruce Hucko, Adriel Heisey, Andrew Burr, Josh Ewing
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These are some of the areas in Bears Ears in Utah that are no longer protected after President Trump’s executive orders shrunk Bears Ears and Grand Staircase-Escalante national monuments by 90 percent each. When it was announced, lies were told, such as, “You can’t go hunting, you can’t go fishing, you can’t do anything. You can virtually not even walk on it.” People can hunt, fish, walk, climb and camp in both monuments, and the protections prevented drilling and mining that could ruin a great hike and harm the ecosystem. The federal government had agreed to work with Tribal Nations to collaboratively manage these public lands. That commitment was also dismantled with this illegal action. We're not giving up and neither should you. Visit the link in bio to take action. Photos: Mason Cummings, Adriel Heisey, Jonathan Bailey, Andrew Burr, Bruce Hucko, Adriel Heisey, Andrew Burr, Josh Ewing
Have you ever seen protesters portrayed as violent, unreasonable, radical or even unpatriotic? The vilification of protesters goes back to our country’s origins and is often the first step in undermining social movements, write lifelong activists Annie Leonard and André Carothers in our new book, “Protest: Respect It. Defend It. Use It.” To protect our democratic right to protest, we can start by redefining the image of the protester. This book shows thousands of protesters as they truly are: strategic, principled, peaceful and remarkably effective at winning power. Explore the book at the link in bio. Slide 1: Tennessee State Representative Justin J. Pearson (middle) was temporarily expelled from the Tennessee House of Representatives in April 2023 for leading a gun control protest on the chamber floor. Photo: Getty Images Slide 2: Nemonte Nenquimo of the Waorani Nation has faced constant opposition by the Ecuadorian government and oil companies for her work to protect her homelands in the Amazon rainforest. Photo: Amazon Frontlines Slide 3: Chicago demonstrators rally in gas masks on the first Earth Day in 1970. Photo: Getty Images
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patagonia
Have you ever seen protesters portrayed as violent, unreasonable, radical or even unpatriotic? The vilification of protesters goes back to our country’s origins and is often the first step in undermining social movements, write lifelong activists Annie Leonard and André Carothers in our new book, “Protest: Respect It. Defend It. Use It.” To protect our democratic right to protest, we can start by redefining the image of the protester. This book shows thousands of protesters as they truly are: strategic, principled, peaceful and remarkably effective at winning power. Explore the book at the link in bio. Slide 1: Tennessee State Representative Justin J. Pearson (middle) was temporarily expelled from the Tennessee House of Representatives in April 2023 for leading a gun control protest on the chamber floor. Photo: Getty Images Slide 2: Nemonte Nenquimo of the Waorani Nation has faced constant opposition by the Ecuadorian government and oil companies for her work to protect her homelands in the Amazon rainforest. Photo: Amazon Frontlines Slide 3: Chicago demonstrators rally in gas masks on the first Earth Day in 1970. Photo: Getty Images
Tens of thousands of people have come together across Albania over a shared belief: Albania is not for sale. And on Monday, September 7th, their efforts reach the monumental milestone of 100 days of peaceful protest. In April, in the country’s Vjosa-Narta Protected Landscape, bulldozers began flattening ancient sand dunes and concrete poured into pristine wetlands. No permits, no permissions, all to make way for luxury tourism. Then, Albania’s people took to the streets. 100 days on, and what started as a movement to protect a precious ecosystem from illegal development has grown into something far bigger. The Albanian people gather in the capital and across the country not only to defend their land, but to demand more from their government. More transparency. More accountability. And more protections for an irreplaceable wilderness that belongs to everyone. These protests are a remarkable example of resistance in the face of corruption, and we stand with the Albanian people in their efforts to protect wild lands today, tomorrow, and forever. Learn more and add your voice to the movement at the link in bio. Video: @elton__baxhaku @barraka_productions
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Tens of thousands of people have come together across Albania over a shared belief: Albania is not for sale. And on Monday, September 7th, their efforts reach the monumental milestone of 100 days of peaceful protest. In April, in the country’s Vjosa-Narta Protected Landscape, bulldozers began flattening ancient sand dunes and concrete poured into pristine wetlands. No permits, no permissions, all to make way for luxury tourism. Then, Albania’s people took to the streets. 100 days on, and what started as a movement to protect a precious ecosystem from illegal development has grown into something far bigger. The Albanian people gather in the capital and across the country not only to defend their land, but to demand more from their government. More transparency. More accountability. And more protections for an irreplaceable wilderness that belongs to everyone. These protests are a remarkable example of resistance in the face of corruption, and we stand with the Albanian people in their efforts to protect wild lands today, tomorrow, and forever. Learn more and add your voice to the movement at the link in bio. Video: @elton__baxhaku @barraka_productions
Nearly one-third of our national forest system is now at risk. We have until September 21 to act. Two days ago, the US Forest Service advanced plans to repeal the Roadless Rule, a conservation policy that protects 44.7 million acres of old-growth forests, canyons, wetlands and other undeveloped lands. The repeal allows roadbuilding through some of our last intact forests ... and for what? So private industries can log, drill and mine. Our nation’s forests provide access to clean drinking water, safeguard biodiversity and make our communities more resilient to climate change. When properly stewarded, forests protect us. Please join us in telling the USFS to stop the repeal of the Roadless Rule via the link in bio. Deadline: 9/21. Photos: Colin Arisman (first and second), David Herasimtschuk, Steven Gnam, Rachel Ross
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patagonia
Nearly one-third of our national forest system is now at risk. We have until September 21 to act. Two days ago, the US Forest Service advanced plans to repeal the Roadless Rule, a conservation policy that protects 44.7 million acres of old-growth forests, canyons, wetlands and other undeveloped lands. The repeal allows roadbuilding through some of our last intact forests ... and for what? So private industries can log, drill and mine. Our nation’s forests provide access to clean drinking water, safeguard biodiversity and make our communities more resilient to climate change. When properly stewarded, forests protect us. Please join us in telling the USFS to stop the repeal of the Roadless Rule via the link in bio. Deadline: 9/21. Photos: Colin Arisman (first and second), David Herasimtschuk, Steven Gnam, Rachel Ross
Act now via link in bio. The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity. There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end. Please join us and the ACLU (@aclu_nationwide) by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage. With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.
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Act now via link in bio. The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity. There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end. Please join us and the ACLU (@aclu_nationwide) by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage. With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.
Today’s action by the Trump administration to all but eliminate Bears Ears and Grand Staircase-Escalante national monuments is another attempt to liquidate lands Tribes and the American public hold dear. Tribal Nations are the original stewards of the area, with ties to Bears Ears and Grand Staircase-Escalante stretching back thousands of years. We must support their vision to ensure these sacred cultural landscapes are protected. Today’s move by the president does the opposite. It is the government turning its back on tribal co-management and opening the land to industry interest. We are committed to defending the land with those who have stewarded the area for time immemorial. We are proud to have been part of the coalition of Tribal Nations and environmental groups that worked for years to establish Bears Ears. In 2017, when the first Trump administration illegally gutted Bears Ears by 85%, Patagonia joined with businesses, conservation groups and Tribal Nations to sue the U.S. government and protect these sacred lands. It was the first time a company took a sitting president to court over public land protection. We have never before seen a whole-of-government attack on environmental regulation, climate action, public lands and nature like we have in the past year and a half. A few examples: The administration last week dismantled protections from the Endangered Species Act. In April, Congress removed protections from the headwaters of the Boundary Waters, opening it to a Chilean mining company. Last summer, Congress attempted to sell off public lands to balance the federal budget. These orders continue the onslaught. Utahns have said they do not want Tribal voices shut out or to see the monuments shrunk and given to developers. The people who hunt, fish, climb, hike and love these places span every political party, age and background, making public lands supporters one of the most diverse coalitions in America today. - CEO Ryan Gellert Learn more and get involved at the link in bio. Photos: Marc Toso (@ancient_sky)
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patagonia
Today’s action by the Trump administration to all but eliminate Bears Ears and Grand Staircase-Escalante national monuments is another attempt to liquidate lands Tribes and the American public hold dear. Tribal Nations are the original stewards of the area, with ties to Bears Ears and Grand Staircase-Escalante stretching back thousands of years. We must support their vision to ensure these sacred cultural landscapes are protected. Today’s move by the president does the opposite. It is the government turning its back on tribal co-management and opening the land to industry interest. We are committed to defending the land with those who have stewarded the area for time immemorial. We are proud to have been part of the coalition of Tribal Nations and environmental groups that worked for years to establish Bears Ears. In 2017, when the first Trump administration illegally gutted Bears Ears by 85%, Patagonia joined with businesses, conservation groups and Tribal Nations to sue the U.S. government and protect these sacred lands. It was the first time a company took a sitting president to court over public land protection. We have never before seen a whole-of-government attack on environmental regulation, climate action, public lands and nature like we have in the past year and a half. A few examples: The administration last week dismantled protections from the Endangered Species Act. In April, Congress removed protections from the headwaters of the Boundary Waters, opening it to a Chilean mining company. Last summer, Congress attempted to sell off public lands to balance the federal budget. These orders continue the onslaught. Utahns have said they do not want Tribal voices shut out or to see the monuments shrunk and given to developers. The people who hunt, fish, climb, hike and love these places span every political party, age and background, making public lands supporters one of the most diverse coalitions in America today. - CEO Ryan Gellert Learn more and get involved at the link in bio. Photos: Marc Toso (@ancient_sky)
There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.
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patagonia
There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.
Sonnie Trotter (@sonnietrotter) on the Totem Pole, Tasmania. Photo: Cameron Maier (@bearcam)
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Sonnie Trotter (@sonnietrotter) on the Totem Pole, Tasmania. Photo: Cameron Maier (@bearcam)
“Human beings are a part of nature, not apart from it. Some have always thought this was true, but Dr. Jane Goodall proved it. While best known for her work with chimpanzees, she championed causes both global and local, including working to save grizzly bears in Yellowstone. Jane mobilized the global conservation movement. All of us who call this planet home owe her our gratitude. She was also my friend. I'll miss her.” —Yvon Chouinard, Patagonia Founder Photo courtesy of Todd Wilkinson
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“Human beings are a part of nature, not apart from it. Some have always thought this was true, but Dr. Jane Goodall proved it. While best known for her work with chimpanzees, she championed causes both global and local, including working to save grizzly bears in Yellowstone. Jane mobilized the global conservation movement. All of us who call this planet home owe her our gratitude. She was also my friend. I'll miss her.” —Yvon Chouinard, Patagonia Founder Photo courtesy of Todd Wilkinson
Pregnancy is a team sport. Watch “Coming to Term” at the link in bio
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Pregnancy is a team sport. Watch “Coming to Term” at the link in bio
Wildfires continue to impact communities across the region of Patagonia in South America. We’re thinking of everyone affected—families who have lost loved ones and homes, and those who have had to flee and leave everything behind. In Argentina, to date, more than 50,000 hectares (124,000 acres) have burned near Los Alerces National Park, Epuyén and Cholila. Fueled by extreme heat and prolonged drought, these fires are unfolding amid prevention and response systems that have fallen short. And nearby in Southern Chile, fires have also caused devastating losses, deeply affecting communities. Where systems have proven insufficient, citizens and organizations have stepped up to fill critical gaps in the early response: Grassroots networks mobilized quickly; supplies were gathered locally; and volunteers coordinated relief efforts. We’re deeply grateful to the brigadistas, firefighters and volunteers putting their bodies on the line, and to the communities caring for one another through uncertainty and loss. If you’re able to help: In Argentina, @amigosdelapatagonia is supporting relief and recovery by assisting affected families and crews. In-person donations are also being collected at Patagonia Bariloche - Casa Frey (@patagonia.casafrey). In Chile, @desafiochile is leading reconstruction and community-support efforts. Protecting nature means protecting the people who live within it. We stand with Patagonia—today and in the long recovery ahead. Photos: Joel Reyero (@naturalflash)
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patagonia
Wildfires continue to impact communities across the region of Patagonia in South America. We’re thinking of everyone affected—families who have lost loved ones and homes, and those who have had to flee and leave everything behind. In Argentina, to date, more than 50,000 hectares (124,000 acres) have burned near Los Alerces National Park, Epuyén and Cholila. Fueled by extreme heat and prolonged drought, these fires are unfolding amid prevention and response systems that have fallen short. And nearby in Southern Chile, fires have also caused devastating losses, deeply affecting communities. Where systems have proven insufficient, citizens and organizations have stepped up to fill critical gaps in the early response: Grassroots networks mobilized quickly; supplies were gathered locally; and volunteers coordinated relief efforts. We’re deeply grateful to the brigadistas, firefighters and volunteers putting their bodies on the line, and to the communities caring for one another through uncertainty and loss. If you’re able to help: In Argentina, @amigosdelapatagonia is supporting relief and recovery by assisting affected families and crews. In-person donations are also being collected at Patagonia Bariloche - Casa Frey (@patagonia.casafrey). In Chile, @desafiochile is leading reconstruction and community-support efforts. Protecting nature means protecting the people who live within it. We stand with Patagonia—today and in the long recovery ahead. Photos: Joel Reyero (@naturalflash)
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
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patagonia
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
“Pregnant women can’t” is something pregnant women hear a lot. But Clare Gallagher could run, and she did. Watch “Coming to Term” at the link in bio.
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“Pregnant women can’t” is something pregnant women hear a lot. But Clare Gallagher could run, and she did. Watch “Coming to Term” at the link in bio.
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade (@fairtradecertified) programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
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We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade (@fairtradecertified) programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
Two days ago, on Friday, the 91% reduction of Bears Ears National Monument took full effect. This action is part of a sweeping attack that has removed environmental protections from nearly 90 million acres of public lands in the last two years. This November, we have an opportunity to hold unchecked power to account. Join us, and let’s build the biggest voter turnout we’ve ever seen. Link in bio. Photo: Em Estrada (@noyekm9)
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Two days ago, on Friday, the 91% reduction of Bears Ears National Monument took full effect. This action is part of a sweeping attack that has removed environmental protections from nearly 90 million acres of public lands in the last two years. This November, we have an opportunity to hold unchecked power to account. Join us, and let’s build the biggest voter turnout we’ve ever seen. Link in bio. Photo: Em Estrada (@noyekm9)
In a single day, the Coastal Plain of the Arctic National Wildlife Refuge, one of the most biologically sensitive areas on Earth, was opened to oil and gas drilling. This action is part of a sweeping attack that has removed environmental protections from nearly 90 million acres of public lands in less than two years. This November, we have an opportunity to hold unchecked power to account. Join us, and let ’s build the biggest voter turnout we’ve ever seen. Link in bio. Photo: Paul Wilson (@paulrww)
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In a single day, the Coastal Plain of the Arctic National Wildlife Refuge, one of the most biologically sensitive areas on Earth, was opened to oil and gas drilling. This action is part of a sweeping attack that has removed environmental protections from nearly 90 million acres of public lands in less than two years. This November, we have an opportunity to hold unchecked power to account. Join us, and let ’s build the biggest voter turnout we’ve ever seen. Link in bio. Photo: Paul Wilson (@paulrww)
Imminent doom? Sure, yet still somehow fishable. Aaron Calcott faces a dark and stormy in Cuba. Photo: Jay Beyer (@jaybeyerimaging)
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Imminent doom? Sure, yet still somehow fishable. Aaron Calcott faces a dark and stormy in Cuba. Photo: Jay Beyer (@jaybeyerimaging)

Patagonia (@patagonia) Instagram Stats & Analytics

Patagonia (@patagonia) has 5.52M Instagram followers with a 2.77% engagement rate over the past 12 months. Across 320 posts, Patagonia received 3.31M total likes and 92.7M impressions, averaging 10.4K likes per post. This page tracks Patagonia's performance metrics, top content, and engagement trends — updated daily.

Patagonia (@patagonia) Instagram Analytics FAQ

How many Instagram followers does Patagonia have?+
Patagonia (@patagonia) has 5.52M Instagram followers as of September 2026.
What is Patagonia's Instagram engagement rate?+
Patagonia's Instagram engagement rate is 2.77% over the last 12 months, based on 320 posts.
How many likes does Patagonia get on Instagram?+
Patagonia received 3.31M total likes across 320 posts in the last 12 months, averaging 10.4K likes per post.
How many Instagram impressions does Patagonia get?+
Patagonia's Instagram content generated 92.7M total impressions over the last 12 months.