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We commented about this last Wednesday after the news broke, but we want to be clear on our stance about the recent news of the United States Forest Service, because protecting public lands is core to our purpose: Moving the USFS to Utah will gut the agency. By shutting down its research stations, culling its staff, and moving the headquarters to Salt Lake City, it will be surprising if USFS can effectively manage anything at all. The only beneficiaries of the move and other rollbacks to public land policy from this past year are billionaires and extractive industries. Patagonia will continue working with our Tribal and nonprofit partners to protect public lands and advocate for more funding for USFS and the Bureau of Land Management. Find ways to support public lands at Patagonia Action Works. Link in bio.
3.37M
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1w ago
patagonia
We commented about this last Wednesday after the news broke, but we want to be clear on our stance about the recent news of the United States Forest Service, because protecting public lands is core to our purpose: Moving the USFS to Utah will gut the agency. By shutting down its research stations, culling its staff, and moving the headquarters to Salt Lake City, it will be surprising if USFS can effectively manage anything at all. The only beneficiaries of the move and other rollbacks to public land policy from this past year are billionaires and extractive industries. Patagonia will continue working with our Tribal and nonprofit partners to protect public lands and advocate for more funding for USFS and the Bureau of Land Management. Find ways to support public lands at Patagonia Action Works. Link in bio.
Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth: Once upon a time, a loosely affiliated network of tree huggers and radicals, surfers and dirtbag climbers, river rats and modern hippies solved the climate crisis. And the planet lived happily ever after. The end. Wait, did that work? Nope. The science is clear: Earth needs our help. So it’s on us to call out reckless climate-change denial and create some propaganda for our home planet. Learn more at the link in bio.
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4mo ago
patagonia
Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth: Once upon a time, a loosely affiliated network of tree huggers and radicals, surfers and dirtbag climbers, river rats and modern hippies solved the climate crisis. And the planet lived happily ever after. The end. Wait, did that work? Nope. The science is clear: Earth needs our help. So it’s on us to call out reckless climate-change denial and create some propaganda for our home planet. Learn more at the link in bio.
Update 6/24/25: The forced sale of public lands has been blocked by the Senate parliamentarian—the nonpartisan adviser who interprets Senate rules. However, some politicians in Washington are now rushing to ram similarly harmful provisions back into the bill. Over 12,000 of you called your senators over the weekend. Thank you. But, we need to keep the pressure on. Visit the link in bio to tell your senators: stop any legislation that endangers our public lands. You can call as many times as you want. 🙂 --- The US Senate is preparing to vote on a bill that forces the sale of up to 3.3 million acres of public lands to help fund tax cuts for billionaires. More than 250 million acres across 11 Western states are up for grabs in this sale—including national forests, critical habitat areas and well-loved climbing, fishing, skiing, biking and camping sites in places like the Eastern Sierra, Big Sur, Mount Hood and Little Cottonwood Canyon. The bill also requires oil and gas lease sales in the Western Arctic, significantly expands logging in our national forests and denies Tribal Nations priority to buy their traditional homelands. If our public lands are sold, we will lose access to these places forever. Please take five minutes to contact your senators and urge them to block the bill. Call your senators through the link in bio. P.S. Last time we asked you to call Congress to stop similar draft legislation, it worked. Let’s keep the pressure up. Photo: Austin Siadak (@austin_siadak)
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patagonia
Update 6/24/25: The forced sale of public lands has been blocked by the Senate parliamentarian—the nonpartisan adviser who interprets Senate rules. However, some politicians in Washington are now rushing to ram similarly harmful provisions back into the bill. Over 12,000 of you called your senators over the weekend. Thank you. But, we need to keep the pressure on. Visit the link in bio to tell your senators: stop any legislation that endangers our public lands. You can call as many times as you want. 🙂 --- The US Senate is preparing to vote on a bill that forces the sale of up to 3.3 million acres of public lands to help fund tax cuts for billionaires. More than 250 million acres across 11 Western states are up for grabs in this sale—including national forests, critical habitat areas and well-loved climbing, fishing, skiing, biking and camping sites in places like the Eastern Sierra, Big Sur, Mount Hood and Little Cottonwood Canyon. The bill also requires oil and gas lease sales in the Western Arctic, significantly expands logging in our national forests and denies Tribal Nations priority to buy their traditional homelands. If our public lands are sold, we will lose access to these places forever. Please take five minutes to contact your senators and urge them to block the bill. Call your senators through the link in bio. P.S. Last time we asked you to call Congress to stop similar draft legislation, it worked. Let’s keep the pressure up. Photo: Austin Siadak (@austin_siadak)
When a disturbing message was left at a Patagonia retail store, employee Cesar Dobbins stitched together a bright, meaningful response. “Hey, y’all, I want to share this project I've been working on for a little over a year now. It’s a fully upcycled pride flag made of Patagonia waterproof rain shell fabrics. “The idea came to me after an incident at our Buckhead, Atlanta, retail store. We’ve had people speak out against us and even refuse to shop at Patagonia due to our support for the beautiful LGBTQIA+ community. This time, someone took it to new lengths and spat on our pride flag. “Before this, I didn’t realize how important the pride flag was to me. I grew up in rural Florida, where there’s little to no LGBTQIA+ representation. Homophobia is a commonly taught mindset, and I was raised to look down on the ‘mockery people had made of the rainbow.’ With time, I understood what it really means to represent our pride, especially when we’re fighting for respect and rights that allow us to exist peacefully—just like any other human on this earth. “I came to Patagonia with zero garment-repair knowledge. For two years now, I’ve had the privilege of working in a space that encourages us to learn repairs. This led to an internship where I got hands-on experience with industrial sewing machines and learned about garment construction. Since then, I’ve worked two Worn Wear events and have more experience under my belt. I’ve received great help, tips and direction from coworkers and improved my skills. With my newfound passion for repairs and representing my community, I’m excited to grow in my role and continue being a pillar for our repairs and Worn Wear programs. “At Patagonia Buckhead, we’re going to use this durable, spit-proof flag to represent our community with unwavering pride.”—Cesar Dobbins, customer experience guide/in-store repair expert Photos: Emily Cruse (@em.cruse314)
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9mo ago
patagonia
When a disturbing message was left at a Patagonia retail store, employee Cesar Dobbins stitched together a bright, meaningful response. “Hey, y’all, I want to share this project I've been working on for a little over a year now. It’s a fully upcycled pride flag made of Patagonia waterproof rain shell fabrics. “The idea came to me after an incident at our Buckhead, Atlanta, retail store. We’ve had people speak out against us and even refuse to shop at Patagonia due to our support for the beautiful LGBTQIA+ community. This time, someone took it to new lengths and spat on our pride flag. “Before this, I didn’t realize how important the pride flag was to me. I grew up in rural Florida, where there’s little to no LGBTQIA+ representation. Homophobia is a commonly taught mindset, and I was raised to look down on the ‘mockery people had made of the rainbow.’ With time, I understood what it really means to represent our pride, especially when we’re fighting for respect and rights that allow us to exist peacefully—just like any other human on this earth. “I came to Patagonia with zero garment-repair knowledge. For two years now, I’ve had the privilege of working in a space that encourages us to learn repairs. This led to an internship where I got hands-on experience with industrial sewing machines and learned about garment construction. Since then, I’ve worked two Worn Wear events and have more experience under my belt. I’ve received great help, tips and direction from coworkers and improved my skills. With my newfound passion for repairs and representing my community, I’m excited to grow in my role and continue being a pillar for our repairs and Worn Wear programs. “At Patagonia Buckhead, we’re going to use this durable, spit-proof flag to represent our community with unwavering pride.”—Cesar Dobbins, customer experience guide/in-store repair expert Photos: Emily Cruse (@em.cruse314)
“Sadly, many of us are familiar with that feeling in our gut when we hear that some terrible project is going to harm our planet’s beautiful and critically important natural resources. The feeling of incredulity and outrage can be motivating, but it can also lead to knee-jerk reactions.” When planning a campaign to protect a place we love—whether that be a surf break or our own neighborhood—testing out random tactics won’t work without a strategy, says environmental activist Chad Nelsen of the Surfrider Foundation. You can learn about Chad’s practical tips for campaign planning in our latest book, “Tools to Save Our Home Planet.” There, you’ll find dozens of other lessons from environmental leaders on a variety of topics—from nonprofit fundraising to direct action planning and storytelling. Visit the link in bio to explore. Photo: Zak Noyle
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patagonia
“Sadly, many of us are familiar with that feeling in our gut when we hear that some terrible project is going to harm our planet’s beautiful and critically important natural resources. The feeling of incredulity and outrage can be motivating, but it can also lead to knee-jerk reactions.” When planning a campaign to protect a place we love—whether that be a surf break or our own neighborhood—testing out random tactics won’t work without a strategy, says environmental activist Chad Nelsen of the Surfrider Foundation. You can learn about Chad’s practical tips for campaign planning in our latest book, “Tools to Save Our Home Planet.” There, you’ll find dozens of other lessons from environmental leaders on a variety of topics—from nonprofit fundraising to direct action planning and storytelling. Visit the link in bio to explore. Photo: Zak Noyle
Our public lands need your help. Congress is preparing to vote on a bill that would mandate the sale of millions of acres of public lands and allow developers to bulldoze their way through public engagement and environmental review processes. If approved, the bill will set a dangerous precedent that lets corporations drill, mine and pollute our public lands unchallenged. Public lands are held in a public trust for a reason: They maintain their intrinsic value when they’re well cared for, not exploited. Bills like this not only threaten irreplaceable ecosystems, cultural landscapes and recreational areas—they reduce income for small businesses and local communities, and imperil essential resources like clean air and water. All so a few rich people can get a bit richer. We try not to make too many big asks of our community. But now’s a moment we all need to get loud. Please take a few minutes to call the office of your representative and urge them to block this bill before it’s too late. You can use our call tool and talking points at the link in bio. Photos: Courtesy of Protect The Arctic | Florian Schulz (@florianschulzvisuals), Florian Schulz (@florianschulzvisuals), Nate Ptacek (@arborealis), Andrew Burr (@andrew_burr)
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patagonia
Our public lands need your help. Congress is preparing to vote on a bill that would mandate the sale of millions of acres of public lands and allow developers to bulldoze their way through public engagement and environmental review processes. If approved, the bill will set a dangerous precedent that lets corporations drill, mine and pollute our public lands unchallenged. Public lands are held in a public trust for a reason: They maintain their intrinsic value when they’re well cared for, not exploited. Bills like this not only threaten irreplaceable ecosystems, cultural landscapes and recreational areas—they reduce income for small businesses and local communities, and imperil essential resources like clean air and water. All so a few rich people can get a bit richer. We try not to make too many big asks of our community. But now’s a moment we all need to get loud. Please take a few minutes to call the office of your representative and urge them to block this bill before it’s too late. You can use our call tool and talking points at the link in bio. Photos: Courtesy of Protect The Arctic | Florian Schulz (@florianschulzvisuals), Florian Schulz (@florianschulzvisuals), Nate Ptacek (@arborealis), Andrew Burr (@andrew_burr)
Act now via link in bio. The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity. There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end. Please join us and the ACLU (@aclu_nationwide) by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage. With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.
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2mo ago
patagonia
Act now via link in bio. The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity. There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end. Please join us and the ACLU (@aclu_nationwide) by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage. With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.
“Human beings are a part of nature, not apart from it. Some have always thought this was true, but Dr. Jane Goodall proved it. While best known for her work with chimpanzees, she championed causes both global and local, including working to save grizzly bears in Yellowstone. Jane mobilized the global conservation movement. All of us who call this planet home owe her our gratitude. She was also my friend. I'll miss her.” —Yvon Chouinard, Patagonia Founder Photo courtesy of Todd Wilkinson
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patagonia
“Human beings are a part of nature, not apart from it. Some have always thought this was true, but Dr. Jane Goodall proved it. While best known for her work with chimpanzees, she championed causes both global and local, including working to save grizzly bears in Yellowstone. Jane mobilized the global conservation movement. All of us who call this planet home owe her our gratitude. She was also my friend. I'll miss her.” —Yvon Chouinard, Patagonia Founder Photo courtesy of Todd Wilkinson
Pregnancy is a team sport. Watch “Coming to Term” at the link in bio
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patagonia
Pregnancy is a team sport. Watch “Coming to Term” at the link in bio
Wildfires continue to impact communities across the region of Patagonia in South America. We’re thinking of everyone affected—families who have lost loved ones and homes, and those who have had to flee and leave everything behind. In Argentina, to date, more than 50,000 hectares (124,000 acres) have burned near Los Alerces National Park, Epuyén and Cholila. Fueled by extreme heat and prolonged drought, these fires are unfolding amid prevention and response systems that have fallen short. And nearby in Southern Chile, fires have also caused devastating losses, deeply affecting communities. Where systems have proven insufficient, citizens and organizations have stepped up to fill critical gaps in the early response: Grassroots networks mobilized quickly; supplies were gathered locally; and volunteers coordinated relief efforts. We’re deeply grateful to the brigadistas, firefighters and volunteers putting their bodies on the line, and to the communities caring for one another through uncertainty and loss. If you’re able to help: In Argentina, @amigosdelapatagonia is supporting relief and recovery by assisting affected families and crews. In-person donations are also being collected at Patagonia Bariloche - Casa Frey (@patagonia.casafrey). In Chile, @desafiochile is leading reconstruction and community-support efforts. Protecting nature means protecting the people who live within it. We stand with Patagonia—today and in the long recovery ahead. Photos: Joel Reyero (@naturalflash)
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patagonia
Wildfires continue to impact communities across the region of Patagonia in South America. We’re thinking of everyone affected—families who have lost loved ones and homes, and those who have had to flee and leave everything behind. In Argentina, to date, more than 50,000 hectares (124,000 acres) have burned near Los Alerces National Park, Epuyén and Cholila. Fueled by extreme heat and prolonged drought, these fires are unfolding amid prevention and response systems that have fallen short. And nearby in Southern Chile, fires have also caused devastating losses, deeply affecting communities. Where systems have proven insufficient, citizens and organizations have stepped up to fill critical gaps in the early response: Grassroots networks mobilized quickly; supplies were gathered locally; and volunteers coordinated relief efforts. We’re deeply grateful to the brigadistas, firefighters and volunteers putting their bodies on the line, and to the communities caring for one another through uncertainty and loss. If you’re able to help: In Argentina, @amigosdelapatagonia is supporting relief and recovery by assisting affected families and crews. In-person donations are also being collected at Patagonia Bariloche - Casa Frey (@patagonia.casafrey). In Chile, @desafiochile is leading reconstruction and community-support efforts. Protecting nature means protecting the people who live within it. We stand with Patagonia—today and in the long recovery ahead. Photos: Joel Reyero (@naturalflash)
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
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4mo ago
patagonia
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade (@fairtradecertified) programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
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patagonia
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade (@fairtradecertified) programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
“One of the questions I am asked most frequently by those new to activism is, ‘I am just one person. What can I do?’ My response: Don’t be just one person; get a friend, join a group.” —Annie Leonard Sometimes it’s hard to know how to start or where to go next, but now more than ever, we need to empower people with the skills to engage in safe and effective activism. That’s why we’re excited to announce the launch of our newest book, “Tools to Save Our Home Planet.” It’s a collection of timely insights, how-tos and case studies—all told through the voices of dozens of experienced activists we’ve partnered with over the last 50 years. Our hope is that this book won’t just be an educational resource, but a catalyst to encourage more people to get involved with local environmental nonprofits. Visit the link in bio to take that step and match with a group near you. Photos: Ian McAllister (@iantmcallister), Michael Nichols (@michaelnicknichols), Shane Anderson (@shaneandersonfilm), Bob Wick (@wickphotos) | Bureau of Land Management, Mitja Legat (@legitfilms) | LegitFilms
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patagonia
“One of the questions I am asked most frequently by those new to activism is, ‘I am just one person. What can I do?’ My response: Don’t be just one person; get a friend, join a group.” —Annie Leonard Sometimes it’s hard to know how to start or where to go next, but now more than ever, we need to empower people with the skills to engage in safe and effective activism. That’s why we’re excited to announce the launch of our newest book, “Tools to Save Our Home Planet.” It’s a collection of timely insights, how-tos and case studies—all told through the voices of dozens of experienced activists we’ve partnered with over the last 50 years. Our hope is that this book won’t just be an educational resource, but a catalyst to encourage more people to get involved with local environmental nonprofits. Visit the link in bio to take that step and match with a group near you. Photos: Ian McAllister (@iantmcallister), Michael Nichols (@michaelnicknichols), Shane Anderson (@shaneandersonfilm), Bob Wick (@wickphotos) | Bureau of Land Management, Mitja Legat (@legitfilms) | LegitFilms
Feeling off? Us too. Our summer sale is now up to 50% off. Find what you need at the biggest discounts of the year. Link in bio.
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patagonia
Feeling off? Us too. Our summer sale is now up to 50% off. Find what you need at the biggest discounts of the year. Link in bio.
Colin Haley’s (@colinhaley1) winter solo of Cerro Torre is such an outrageous accomplishment that even after putting the dream down for a decade, it’s still something practically only he could do, and with the perfect weather window at that. It took 12 years for the stars to align. After his first attempt in 2013, a second attempt ten years later in 2023, and then a frustrated expedition to the Karakoram this past summer, Colin found himself booking a last-minute flight to El Calafate to finally make some progress on bigger goals. Having landed during an excellent weather window, he immediately got to work portering gear and preparing to make the most of his time in El Chaltén. That’s when he and photographer/drone-pilot extraordinaire Ty Lekki realized this was a moment worth capturing. Colin’s soloing naturally leaves little opportunity for documenting his ascents, and it seemed like a great way to share something truly historic. And as our jaws are STILL on the floor looking at these photos, we have to agree! What the photos don’t show is how Colin managed to carve his way to the summit after accidentally committing to a false wind tunnel. “I accepted that I probably wouldn’t make it to Cerro Torre’s summit, but I decided that I wouldn’t give up until it was 100% clear that I couldn’t make it through,” Colin writes in his blog. “So, with that determination, I started the most insane episode of ice spelunking that I have ever experienced.” Get the full, wild story in Colin’s own words at the link in bio. Photos: Ty Lekki (@tylekki)
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patagonia
Colin Haley’s (@colinhaley1) winter solo of Cerro Torre is such an outrageous accomplishment that even after putting the dream down for a decade, it’s still something practically only he could do, and with the perfect weather window at that. It took 12 years for the stars to align. After his first attempt in 2013, a second attempt ten years later in 2023, and then a frustrated expedition to the Karakoram this past summer, Colin found himself booking a last-minute flight to El Calafate to finally make some progress on bigger goals. Having landed during an excellent weather window, he immediately got to work portering gear and preparing to make the most of his time in El Chaltén. That’s when he and photographer/drone-pilot extraordinaire Ty Lekki realized this was a moment worth capturing. Colin’s soloing naturally leaves little opportunity for documenting his ascents, and it seemed like a great way to share something truly historic. And as our jaws are STILL on the floor looking at these photos, we have to agree! What the photos don’t show is how Colin managed to carve his way to the summit after accidentally committing to a false wind tunnel. “I accepted that I probably wouldn’t make it to Cerro Torre’s summit, but I decided that I wouldn’t give up until it was 100% clear that I couldn’t make it through,” Colin writes in his blog. “So, with that determination, I started the most insane episode of ice spelunking that I have ever experienced.” Get the full, wild story in Colin’s own words at the link in bio. Photos: Ty Lekki (@tylekki)
🚨 1/21/26 Update: The U.S. House is voting on a resolution today that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
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patagonia
🚨 1/21/26 Update: The U.S. House is voting on a resolution today that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
Between the ice caves and crashed-spacecraft-esque rock formations, New Zealand does a damn good Hoth impression. Nathaniel Murphy (@nathanielmurphy) keeps his eyes out for wampas and tauntauns while exploring a not-so-distant galaxy in New Zealand’s Southern Alps. Photo: Beau Fredlund (@bfredlund)
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patagonia
Between the ice caves and crashed-spacecraft-esque rock formations, New Zealand does a damn good Hoth impression. Nathaniel Murphy (@nathanielmurphy) keeps his eyes out for wampas and tauntauns while exploring a not-so-distant galaxy in New Zealand’s Southern Alps. Photo: Beau Fredlund (@bfredlund)
Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at the link in bio.
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Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at the link in bio.
Editor’s note: Our thoughts are with everyone affected by the wildfires in  Chile and Argentina. We mourn the lives and homes lost, and the serious damage to ecosystems and native species. Together with our local teams, we’re working to identify meaningful ways to support the communities and landscapes impacted. Cochamó forever! ¡Cochamó por siempre! After decades of fighting to keep extractive development out of Cochamó Valley and the surrounding area, the local community is finally able to protect it forever. Conserva Puchegüín’s locally led management plan is a new model of conservation in Chile, developed by the people who know and love this place better than anyone. One that protects wild places, and the people who live and play in them, for generations to come. Watch the film at the link in bio. Photos: Austin Siadak (@austin_siadak), Catalina Claro (@mcatacla)
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patagonia
Editor’s note: Our thoughts are with everyone affected by the wildfires in  Chile and Argentina. We mourn the lives and homes lost, and the serious damage to ecosystems and native species. Together with our local teams, we’re working to identify meaningful ways to support the communities and landscapes impacted. Cochamó forever! ¡Cochamó por siempre! After decades of fighting to keep extractive development out of Cochamó Valley and the surrounding area, the local community is finally able to protect it forever. Conserva Puchegüín’s locally led management plan is a new model of conservation in Chile, developed by the people who know and love this place better than anyone. One that protects wild places, and the people who live and play in them, for generations to come. Watch the film at the link in bio. Photos: Austin Siadak (@austin_siadak), Catalina Claro (@mcatacla)
“As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a ‘runner’s cut’ of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible.” Head to the link in bio to watch Luke Nelson’s (@slukenelson) Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making.
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patagonia
“As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a ‘runner’s cut’ of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible.” Head to the link in bio to watch Luke Nelson’s (@slukenelson) Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making.

Patagonia (@patagonia) Instagram Stats & Analytics

Patagonia (@patagonia) has 5.52M Instagram followers with a 2.53% engagement rate over the past 12 months. Across 289 posts, Patagonia received 2.77M total likes and 25.1M impressions, averaging 9.60K likes per post. This page tracks Patagonia's performance metrics, top content, and engagement trends — updated daily.

Patagonia (@patagonia) Instagram Analytics FAQ

How many Instagram followers does Patagonia have?+
Patagonia (@patagonia) has 5.52M Instagram followers as of April 2026.
What is Patagonia's Instagram engagement rate?+
Patagonia's Instagram engagement rate is 2.53% over the last 12 months, based on 289 posts.
How many likes does Patagonia get on Instagram?+
Patagonia received 2.77M total likes across 289 posts in the last 12 months, averaging 9.60K likes per post.
How many Instagram impressions does Patagonia get?+
Patagonia's Instagram content generated 25.1M total impressions over the last 12 months.