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followers
6.76M
impressions
123M
likes
2.59M
comments
42.8K
posts
229
engagement
1.34%
emv
$3.17M
Average per post
538K

Key Metrics

Distributions

Top Content

these hot laps keep getting hotter 🔥 🛻: @Ford Raptor T1+ 📍: Red Bull Rampage
32.3M
14.7K
71
7mo ago
ford
these hot laps keep getting hotter 🔥 🛻: @Ford Raptor T1+ 📍: Red Bull Rampage
Ford Racing embodies the legacy of competition and innovation. From Monaco, Dakar, Le Mans, Bathurst, Daytona, and beyond, we're chasing the never-ending cycle of invention and reinvention. Our team is rapidly growing, and we're inviting the best and the brightest in-house for the next chapter. Link in bio 💼
20.8M
16.0K
2.21K
9mo ago
ford
Ford Racing embodies the legacy of competition and innovation. From Monaco, Dakar, Le Mans, Bathurst, Daytona, and beyond, we're chasing the never-ending cycle of invention and reinvention. Our team is rapidly growing, and we're inviting the best and the brightest in-house for the next chapter. Link in bio 💼
One Mustang GTD special delivery, please @fordperformance 😉 🔗 in bio to watch Max and Chris Harris on track on Ford Performance YouTube! #F1 #RedBullRacing
4.31M
137K
810
10mo ago
ford
One Mustang GTD special delivery, please @fordperformance 😉 🔗 in bio to watch Max and Chris Harris on track on Ford Performance YouTube! #F1 #RedBullRacing
Kicking back but always seeking the thrill. Nothing does it better than a Ford Raptor. Proud to be the newest ambassador of @fordracing
3.24M
268K
2
9mo ago
ford
Kicking back but always seeking the thrill. Nothing does it better than a Ford Raptor. Proud to be the newest ambassador of @fordracing
6:15.977. History made. The Ford GT Mk IV just clocked the fastest lap ever by an American OEM at the Nürburgring. Watch the full run on YouTube now.
2.88M
115K
1.06K
2mo ago
ford
6:15.977. History made. The Ford GT Mk IV just clocked the fastest lap ever by an American OEM at the Nürburgring. Watch the full run on YouTube now.
From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
2.37M
94.8K
446
1mo ago
ford
From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
We’re creating the @Ford Universal EV Production System and EV Platform to deliver what no other automaker has been able to: a family of affordable, adaptable electric vehicles. And we’ll be doing it with American workers. #Ford #FordMotorCompany #ElectricVehicles
2.18M
30.9K
2.62K
10mo ago
ford
We’re creating the @Ford Universal EV Production System and EV Platform to deliver what no other automaker has been able to: a family of affordable, adaptable electric vehicles. And we’ll be doing it with American workers. #Ford #FordMotorCompany #ElectricVehicles
24 hours of racing. 60 years of history. In 1966, the very first 24 Hours of @Daytona took place, with Ford outlasting the rest to take the checkered flag. Ken Miles and Lloyd Ruby steered the Ford GT40 MkII to victory, beating both European and domestic competition. 60 years on, and the new-look Ford Mustang® GT3 lines up at this weekend’s Rolex 24 looking to make its own mark on Daytona.
2.10M
84.2K
267
5mo ago
ford
24 hours of racing. 60 years of history. In 1966, the very first 24 Hours of @Daytona took place, with Ford outlasting the rest to take the checkered flag. Ken Miles and Lloyd Ruby steered the Ford GT40 MkII to victory, beating both European and domestic competition. 60 years on, and the new-look Ford Mustang® GT3 lines up at this weekend’s Rolex 24 looking to make its own mark on Daytona.
backflip a @ford truck? @carsonstorch said ‘bet’ 🤝 🚗: @ford F-150 Tremor 📍: Red Bull Rampage: 🔜  — streaming live on Red Bull TV
1.92M
5.05K
101
8mo ago
ford
backflip a @ford truck? @carsonstorch said ‘bet’ 🤝 🚗: @ford F-150 Tremor 📍: Red Bull Rampage: 🔜  — streaming live on Red Bull TV
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
1.71M
68.5K
304
1mo ago
ford
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
TeSlaa by name. @FordElectric by choice ⚡ @isaac.teslaa #TeSlaaDrivesAFord Optional equipment and available Ford Accessories shown.
1.16M
46.6K
634
8mo ago
ford
TeSlaa by name. @FordElectric by choice ⚡ @isaac.teslaa #TeSlaaDrivesAFord Optional equipment and available Ford Accessories shown.
Magnificent madness. No other way to describe Raptor Rally. First of many great memories with Ford Racing. #RaptorRally #FordRacing
1.11M
58.3K
2
7mo ago
ford
Magnificent madness. No other way to describe Raptor Rally. First of many great memories with Ford Racing. #RaptorRally #FordRacing
That was truly an “OMG” Pirelli Hot Lap! Are we right @jimmyfallon? 😜 #Pirelli #MiamiGP
968K
29.6K
214
1mo ago
ford
That was truly an “OMG” Pirelli Hot Lap! Are we right @jimmyfallon? 😜 #Pirelli #MiamiGP
“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
927K
37.1K
116
1w ago
ford
“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
#FordPartner In honor of @ford x @mlb, we’re sponsoring a @littleleague baseball or softball team this summer! Reply with a video and tell us why you think we should sponsor your team and use the hashtag #FallonFordLittleLeague! NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 48 contiguous US or DC who are 18 or older and are coaches of Little League teams. Note teams must be in good standing with Little League International and be an affiliated Little League team. Begins March 27, 2026 at 12:00 A.M. ET and ends May 1, 2026 at 11:59 P.M. ET. Limit 1 entry per person. To enter, and for Official Rules, visit FordFallonLittleLeague.com. Messaging & data rates may apply. Sponsor: NBCUniversal Media, LLC. By submitting my entry, I agree to the Privacy Policy: nbcuniversal.com/privacy FordFallonLittleLeague.com
891K
13.8K
57
2mo ago
ford
#FordPartner In honor of @ford x @mlb, we’re sponsoring a @littleleague baseball or softball team this summer! Reply with a video and tell us why you think we should sponsor your team and use the hashtag #FallonFordLittleLeague! NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 48 contiguous US or DC who are 18 or older and are coaches of Little League teams. Note teams must be in good standing with Little League International and be an affiliated Little League team. Begins March 27, 2026 at 12:00 A.M. ET and ends May 1, 2026 at 11:59 P.M. ET. Limit 1 entry per person. To enter, and for Official Rules, visit FordFallonLittleLeague.com. Messaging & data rates may apply. Sponsor: NBCUniversal Media, LLC. By submitting my entry, I agree to the Privacy Policy: nbcuniversal.com/privacy FordFallonLittleLeague.com
Here’s to thinking you can #READYSETFORD
872K
18.5K
6.72K
9mo ago
ford
Here’s to thinking you can #READYSETFORD
Carrying on the work. Cade Cunningham knows the job’s not done. His never-quit mentality was built by his dad, Keith, who taught him good things come to those who work.
865K
34.6K
892
2mo ago
ford
Carrying on the work. Cade Cunningham knows the job’s not done. His never-quit mentality was built by his dad, Keith, who taught him good things come to those who work.
When the cargo is 40 cars that can really go. A record number of Ford Mustang® race cars headed across the pond to take over 24 Heures du Mans 2025 weekend. 39 Mustang Dark Horse® R models went head-to-head in the first-ever Mustang Challenge Le Mans Invitational. And 2 Mustang® GT3 cars took on France’s iconic 24-hour race.
755K
30.2K
144
12mo ago
ford
When the cargo is 40 cars that can really go. A record number of Ford Mustang® race cars headed across the pond to take over 24 Heures du Mans 2025 weekend. 39 Mustang Dark Horse® R models went head-to-head in the first-ever Mustang Challenge Le Mans Invitational. And 2 Mustang® GT3 cars took on France’s iconic 24-hour race.
Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
684K
40.6K
307
4mo ago
ford
Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
Build the car that put 1966 in the history books - the LEGO Technic 1966 Ford GT40 MkII.
632K
16.1K
180
1w ago
ford
Build the car that put 1966 in the history books - the LEGO Technic 1966 Ford GT40 MkII.

Ford Motor Company (@ford) Instagram Stats & Analytics

Ford Motor Company (@ford) has 6.76M Instagram followers with a 1.34% engagement rate over the past 12 months. Across 229 posts, Ford Motor Company received 2.59M total likes and 86.6M impressions, averaging 11.3K likes per post. This page tracks Ford Motor Company's performance metrics, top content, and engagement trends — updated daily.

Ford Motor Company (@ford) Instagram Analytics FAQ

How many Instagram followers does Ford Motor Company have?+
Ford Motor Company (@ford) has 6.76M Instagram followers as of June 2026.
What is Ford Motor Company's Instagram engagement rate?+
Ford Motor Company's Instagram engagement rate is 1.34% over the last 12 months, based on 229 posts.
How many likes does Ford Motor Company get on Instagram?+
Ford Motor Company received 2.59M total likes across 229 posts in the last 12 months, averaging 11.3K likes per post.
How many Instagram impressions does Ford Motor Company get?+
Ford Motor Company's Instagram content generated 86.6M total impressions over the last 12 months.