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6.76M
impressions
97.1M
likes
2.28M
comments
32.8K
posts
235
engagement
1.24%
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$2.55M
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these hot laps keep getting hotter 🔥 🛻: @Ford Raptor T1+ 📍: Red Bull Rampage
32.3M
14.6K
71
10mo ago
ford
these hot laps keep getting hotter 🔥 🛻: @Ford Raptor T1+ 📍: Red Bull Rampage
6:15.977. History made. The Ford GT Mk IV just clocked the fastest lap ever by an American OEM at the Nürburgring. Watch the full run on YouTube now.
2.88M
115K
1.04K
5mo ago
ford
6:15.977. History made. The Ford GT Mk IV just clocked the fastest lap ever by an American OEM at the Nürburgring. Watch the full run on YouTube now.
From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
2.39M
95.7K
454
4mo ago
ford
From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
24 hours of racing. 60 years of history. In 1966, the very first 24 Hours of @Daytona took place, with Ford outlasting the rest to take the checkered flag. Ken Miles and Lloyd Ruby steered the Ford GT40 MkII to victory, beating both European and domestic competition. 60 years on, and the new-look Ford Mustang® GT3 lines up at this weekend’s Rolex 24 looking to make its own mark on Daytona.
2.10M
83.8K
270
7mo ago
ford
24 hours of racing. 60 years of history. In 1966, the very first 24 Hours of @Daytona took place, with Ford outlasting the rest to take the checkered flag. Ken Miles and Lloyd Ruby steered the Ford GT40 MkII to victory, beating both European and domestic competition. 60 years on, and the new-look Ford Mustang® GT3 lines up at this weekend’s Rolex 24 looking to make its own mark on Daytona.
backflip a @ford truck? @carsonstorch said ‘bet’ 🤝 🚗: @ford F-150 Tremor 📍: Red Bull Rampage: 🔜  — streaming live on Red Bull TV
1.92M
5.03K
100
11mo ago
ford
backflip a @ford truck? @carsonstorch said ‘bet’ 🤝 🚗: @ford F-150 Tremor 📍: Red Bull Rampage: 🔜  — streaming live on Red Bull TV
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
1.74M
69.5K
305
4mo ago
ford
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
#FordPartner Jimmy, Questlove, James and Damon sing about their outdoor adventures while driving in a @ford Expedition! #FallonTonight
1.39M
24.2K
331
4w ago
ford
#FordPartner Jimmy, Questlove, James and Damon sing about their outdoor adventures while driving in a @ford Expedition! #FallonTonight
TeSlaa by name. @FordElectric by choice ⚡ @isaac.teslaa #TeSlaaDrivesAFord Optional equipment and available Ford Accessories shown.
1.16M
46.5K
632
11mo ago
ford
TeSlaa by name. @FordElectric by choice ⚡ @isaac.teslaa #TeSlaaDrivesAFord Optional equipment and available Ford Accessories shown.
Magnificent madness. No other way to describe Raptor Rally. First of many great memories with Ford Racing. #RaptorRally #FordRacing
1.12M
58.5K
2
10mo ago
ford
Magnificent madness. No other way to describe Raptor Rally. First of many great memories with Ford Racing. #RaptorRally #FordRacing
That was truly an “OMG” Pirelli Hot Lap! Are we right @jimmyfallon? 😜 #Pirelli #MiamiGP
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29.8K
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4mo ago
ford
That was truly an “OMG” Pirelli Hot Lap! Are we right @jimmyfallon? 😜 #Pirelli #MiamiGP
“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
985K
39.4K
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3mo ago
ford
“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
The Ford Mustang® GTD wasn’t designed to sit in a stable, and neither was @vingiggs. “My dad had a saying: ‘If you’re not having fun, what the hell’s the point?’ That’s what I’ve based my life on. “As soon as I got my GTD, I took it on a cross-country road trip. Putting miles on the car wasn’t about preservation – it was about the experience. I wanted to see what this vehicle felt like in the real world, not just in a controlled environment.” —@vingiggs, Ford Mustang® GTD owner
924K
37.0K
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1mo ago
ford
The Ford Mustang® GTD wasn’t designed to sit in a stable, and neither was @vingiggs. “My dad had a saying: ‘If you’re not having fun, what the hell’s the point?’ That’s what I’ve based my life on. “As soon as I got my GTD, I took it on a cross-country road trip. Putting miles on the car wasn’t about preservation – it was about the experience. I wanted to see what this vehicle felt like in the real world, not just in a controlled environment.” —@vingiggs, Ford Mustang® GTD owner
#FordPartner In honor of @ford x @mlb, we’re sponsoring a @littleleague baseball or softball team this summer! Reply with a video and tell us why you think we should sponsor your team and use the hashtag #FallonFordLittleLeague! NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 48 contiguous US or DC who are 18 or older and are coaches of Little League teams. Note teams must be in good standing with Little League International and be an affiliated Little League team. Begins March 27, 2026 at 12:00 A.M. ET and ends May 1, 2026 at 11:59 P.M. ET. Limit 1 entry per person. To enter, and for Official Rules, visit FordFallonLittleLeague.com. Messaging & data rates may apply. Sponsor: NBCUniversal Media, LLC. By submitting my entry, I agree to the Privacy Policy: nbcuniversal.com/privacy FordFallonLittleLeague.com
893K
13.8K
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5mo ago
ford
#FordPartner In honor of @ford x @mlb, we’re sponsoring a @littleleague baseball or softball team this summer! Reply with a video and tell us why you think we should sponsor your team and use the hashtag #FallonFordLittleLeague! NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 48 contiguous US or DC who are 18 or older and are coaches of Little League teams. Note teams must be in good standing with Little League International and be an affiliated Little League team. Begins March 27, 2026 at 12:00 A.M. ET and ends May 1, 2026 at 11:59 P.M. ET. Limit 1 entry per person. To enter, and for Official Rules, visit FordFallonLittleLeague.com. Messaging & data rates may apply. Sponsor: NBCUniversal Media, LLC. By submitting my entry, I agree to the Privacy Policy: nbcuniversal.com/privacy FordFallonLittleLeague.com
Carrying on the work. Cade Cunningham knows the job’s not done. His never-quit mentality was built by his dad, Keith, who taught him good things come to those who work.
888K
35.5K
897
4mo ago
ford
Carrying on the work. Cade Cunningham knows the job’s not done. His never-quit mentality was built by his dad, Keith, who taught him good things come to those who work.
Hey everyone… I am inviting you - right now! - this month, to join me, @ford and their Dealers, by donating food during the annual Ford Dealer Global Food Drive. Just stop by a Ford dealer in the month of September and donate nonperishable food items to help support people in your community. I’ll share an instagram post when I drop off my food - show me yours. Okay, so go to your kitchen pantry and pull out as many nonperishable items you can find and drop it off at a Ford Dealer… They’ll take it from there. Thanks everybody. I hope you all had a great Summer, Bryan
825K
34.5K
760
2d ago
ford
Hey everyone… I am inviting you - right now! - this month, to join me, @ford and their Dealers, by donating food during the annual Ford Dealer Global Food Drive. Just stop by a Ford dealer in the month of September and donate nonperishable food items to help support people in your community. I’ll share an instagram post when I drop off my food - show me yours. Okay, so go to your kitchen pantry and pull out as many nonperishable items you can find and drop it off at a Ford Dealer… They’ll take it from there. Thanks everybody. I hope you all had a great Summer, Bryan
“Sitting in a Ford Mustang is like being in the cockpit of power. The speed, the drive, the ego of that engine – I’ve always loved it.” Kary Kidder started the Mustang Mamas to create an inclusive, thrill-loving community for women in the Ford Mustang® space. Since its inception, the group has expanded across the globe and grown to more than 5,000 members. “For me, it’s the most iconic car out there. When you think of America, you think of Ford Mustang.” —Kary Kidder, founder of Mustang Mamas
786K
31.4K
142
3w ago
ford
“Sitting in a Ford Mustang is like being in the cockpit of power. The speed, the drive, the ego of that engine – I’ve always loved it.” Kary Kidder started the Mustang Mamas to create an inclusive, thrill-loving community for women in the Ford Mustang® space. Since its inception, the group has expanded across the globe and grown to more than 5,000 members. “For me, it’s the most iconic car out there. When you think of America, you think of Ford Mustang.” —Kary Kidder, founder of Mustang Mamas
Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
688K
40.5K
307
7mo ago
ford
Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
Build the car that put 1966 in the history books - the LEGO Technic 1966 Ford GT40 MkII.
675K
17.0K
200
3mo ago
ford
Build the car that put 1966 in the history books - the LEGO Technic 1966 Ford GT40 MkII.
Superfast stablemates: Take a side-by-side look at the similarities between the race-ready Ford Mustang® GT3 and street-legal Mustang GTD. In image one, the C-pillar-mounted rear wing was an innovation for the GTD but was so visually striking that, once proven that it wouldn't have a negative impact on aero, it was implemented onto the GT3. In image two, the GTD’s fender vents have a larger open area than the GT3, allowing them to vent out more positive pressure and perform better. This is due to the restrictive race rules GT3 engineers have to adhere to. In image three, the quarter panel duct inlet brings the two closer together visually, as well as helping to manage the GTD’s cabin pressure and rear tire cooling.
557K
22.3K
144
9mo ago
ford
Superfast stablemates: Take a side-by-side look at the similarities between the race-ready Ford Mustang® GT3 and street-legal Mustang GTD. In image one, the C-pillar-mounted rear wing was an innovation for the GTD but was so visually striking that, once proven that it wouldn't have a negative impact on aero, it was implemented onto the GT3. In image two, the GTD’s fender vents have a larger open area than the GT3, allowing them to vent out more positive pressure and perform better. This is due to the restrictive race rules GT3 engineers have to adhere to. In image three, the quarter panel duct inlet brings the two closer together visually, as well as helping to manage the GTD’s cabin pressure and rear tire cooling.
Handling winter in all its forms. 📸: @hammerdown_motorsports_usa @thetwoexplorers__ @nickinabronco
550K
22.0K
255
8mo ago
ford
Handling winter in all its forms. 📸: @hammerdown_motorsports_usa @thetwoexplorers__ @nickinabronco

Ford Motor Company (@ford) Instagram Stats & Analytics

Ford Motor Company (@ford) has 6.76M Instagram followers with a 1.24% engagement rate over the past 12 months. Across 235 posts, Ford Motor Company received 2.28M total likes and 57.8M impressions, averaging 9.70K likes per post. This page tracks Ford Motor Company's performance metrics, top content, and engagement trends — updated daily.

Ford Motor Company (@ford) Instagram Analytics FAQ

How many Instagram followers does Ford Motor Company have?+
Ford Motor Company (@ford) has 6.76M Instagram followers as of September 2026.
What is Ford Motor Company's Instagram engagement rate?+
Ford Motor Company's Instagram engagement rate is 1.24% over the last 12 months, based on 235 posts.
How many likes does Ford Motor Company get on Instagram?+
Ford Motor Company received 2.28M total likes across 235 posts in the last 12 months, averaging 9.70K likes per post.
How many Instagram impressions does Ford Motor Company get?+
Ford Motor Company's Instagram content generated 57.8M total impressions over the last 12 months.