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6.75M
impressions
65.4M
likes
2.30M
comments
30.7K
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engagement
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6:15.977. History made. The Ford GT Mk IV just clocked the fastest lap ever by an American OEM at the Nürburgring. Watch the full run on YouTube now.
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6:15.977. History made. The Ford GT Mk IV just clocked the fastest lap ever by an American OEM at the Nürburgring. Watch the full run on YouTube now.
From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
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From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
24 hours of racing. 60 years of history. In 1966, the very first 24 Hours of @Daytona took place, with Ford outlasting the rest to take the checkered flag. Ken Miles and Lloyd Ruby steered the Ford GT40 MkII to victory, beating both European and domestic competition. 60 years on, and the new-look Ford Mustang® GT3 lines up at this weekend’s Rolex 24 looking to make its own mark on Daytona.
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24 hours of racing. 60 years of history. In 1966, the very first 24 Hours of @Daytona took place, with Ford outlasting the rest to take the checkered flag. Ken Miles and Lloyd Ruby steered the Ford GT40 MkII to victory, beating both European and domestic competition. 60 years on, and the new-look Ford Mustang® GT3 lines up at this weekend’s Rolex 24 looking to make its own mark on Daytona.
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
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"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
Hey everyone… I am inviting you - right now! - this month, to join me, @ford and their Dealers, by donating food during the annual Ford Dealer Global Food Drive. Just stop by a Ford dealer in the month of September and donate nonperishable food items to help support people in your community. I’ll share an instagram post when I drop off my food - show me yours. Okay, so go to your kitchen pantry and pull out as many nonperishable items you can find and drop it off at a Ford Dealer… They’ll take it from there. Thanks everybody. I hope you all had a great Summer, Bryan
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Hey everyone… I am inviting you - right now! - this month, to join me, @ford and their Dealers, by donating food during the annual Ford Dealer Global Food Drive. Just stop by a Ford dealer in the month of September and donate nonperishable food items to help support people in your community. I’ll share an instagram post when I drop off my food - show me yours. Okay, so go to your kitchen pantry and pull out as many nonperishable items you can find and drop it off at a Ford Dealer… They’ll take it from there. Thanks everybody. I hope you all had a great Summer, Bryan
#FordPartner Jimmy, Questlove, James and Damon sing about their outdoor adventures while driving in a @ford Expedition! #FallonTonight
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#FordPartner Jimmy, Questlove, James and Damon sing about their outdoor adventures while driving in a @ford Expedition! #FallonTonight
That was truly an “OMG” Pirelli Hot Lap! Are we right @jimmyfallon? 😜 #Pirelli #MiamiGP
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That was truly an “OMG” Pirelli Hot Lap! Are we right @jimmyfallon? 😜 #Pirelli #MiamiGP
“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
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“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
The Ford Mustang® GTD wasn’t designed to sit in a stable, and neither was @vingiggs. “My dad had a saying: ‘If you’re not having fun, what the hell’s the point?’ That’s what I’ve based my life on. “As soon as I got my GTD, I took it on a cross-country road trip. Putting miles on the car wasn’t about preservation – it was about the experience. I wanted to see what this vehicle felt like in the real world, not just in a controlled environment.” —@vingiggs, Ford Mustang® GTD owner
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The Ford Mustang® GTD wasn’t designed to sit in a stable, and neither was @vingiggs. “My dad had a saying: ‘If you’re not having fun, what the hell’s the point?’ That’s what I’ve based my life on. “As soon as I got my GTD, I took it on a cross-country road trip. Putting miles on the car wasn’t about preservation – it was about the experience. I wanted to see what this vehicle felt like in the real world, not just in a controlled environment.” —@vingiggs, Ford Mustang® GTD owner
Explorer ST: Built for the thrill. 🔥 This high-performance driving experience is designed to help you master precision cornering, control, and handling through dynamic, skill-building elements. Complimentary for new owners, open to enthusiasts for a limited time. Link in bio for location and dates.
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Explorer ST: Built for the thrill. 🔥 This high-performance driving experience is designed to help you master precision cornering, control, and handling through dynamic, skill-building elements. Complimentary for new owners, open to enthusiasts for a limited time. Link in bio for location and dates.
Carrying on the work. Cade Cunningham knows the job’s not done. His never-quit mentality was built by his dad, Keith, who taught him good things come to those who work.
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Carrying on the work. Cade Cunningham knows the job’s not done. His never-quit mentality was built by his dad, Keith, who taught him good things come to those who work.
#FordPartner In honor of @ford x @mlb, we’re sponsoring a @littleleague baseball or softball team this summer! Reply with a video and tell us why you think we should sponsor your team and use the hashtag #FallonFordLittleLeague! NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 48 contiguous US or DC who are 18 or older and are coaches of Little League teams. Note teams must be in good standing with Little League International and be an affiliated Little League team. Begins March 27, 2026 at 12:00 A.M. ET and ends May 1, 2026 at 11:59 P.M. ET. Limit 1 entry per person. To enter, and for Official Rules, visit FordFallonLittleLeague.com. Messaging & data rates may apply. Sponsor: NBCUniversal Media, LLC. By submitting my entry, I agree to the Privacy Policy: nbcuniversal.com/privacy FordFallonLittleLeague.com
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#FordPartner In honor of @ford x @mlb, we’re sponsoring a @littleleague baseball or softball team this summer! Reply with a video and tell us why you think we should sponsor your team and use the hashtag #FallonFordLittleLeague! NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 48 contiguous US or DC who are 18 or older and are coaches of Little League teams. Note teams must be in good standing with Little League International and be an affiliated Little League team. Begins March 27, 2026 at 12:00 A.M. ET and ends May 1, 2026 at 11:59 P.M. ET. Limit 1 entry per person. To enter, and for Official Rules, visit FordFallonLittleLeague.com. Messaging & data rates may apply. Sponsor: NBCUniversal Media, LLC. By submitting my entry, I agree to the Privacy Policy: nbcuniversal.com/privacy FordFallonLittleLeague.com
Introducing the Bronco® Axis. Tell us about your most epic off-grid adventure in the comments for a chance to win one of the ten special edition pieces. Use #BroncoCompass in your response for valid entry. The Bronco Axis is a transit compass built to go well past the reaches of GPS and gauge inclines and angles on the trails. Crafted in Wyoming by Brunton, the gold standard for navigating the deep wild since 1894. Field-ready and built to last, each instrument is technically precise and meticulously crafted, with signature Bronco detailing and heritage blue accents. NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C., 18+. Begins 10/27/26, ends 11/3/26. Winners randomly selected. Void where prohibited. Official Rules: http://spr.ly/6176BHc8Pk. Sponsor: Ford Motor Company
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Introducing the Bronco® Axis. Tell us about your most epic off-grid adventure in the comments for a chance to win one of the ten special edition pieces. Use #BroncoCompass in your response for valid entry. The Bronco Axis is a transit compass built to go well past the reaches of GPS and gauge inclines and angles on the trails. Crafted in Wyoming by Brunton, the gold standard for navigating the deep wild since 1894. Field-ready and built to last, each instrument is technically precise and meticulously crafted, with signature Bronco detailing and heritage blue accents. NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C., 18+. Begins 10/27/26, ends 11/3/26. Winners randomly selected. Void where prohibited. Official Rules: http://spr.ly/6176BHc8Pk. Sponsor: Ford Motor Company
“I’m pretty sure I was a car in a previous life. “I’ve memorized Mustang VIN codes from 1964 to ’73 and can tell you everything about the car based on numbers and letters. “What gravitated me towards Mustang was the impact it’s made on culture. From movies to music to literally creating the pony car segment...the community surrounding Mustang is unlike anything else. And that’s what led me to purchasing my dream car, a 1967 Mustang GT that I named Raven.” —Natasha De Melis, @mustang.marie 📸: @taylorvisualco, @bymertguven, Driving.ca
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“I’m pretty sure I was a car in a previous life. “I’ve memorized Mustang VIN codes from 1964 to ’73 and can tell you everything about the car based on numbers and letters. “What gravitated me towards Mustang was the impact it’s made on culture. From movies to music to literally creating the pony car segment...the community surrounding Mustang is unlike anything else. And that’s what led me to purchasing my dream car, a 1967 Mustang GT that I named Raven.” —Natasha De Melis, @mustang.marie 📸: @taylorvisualco, @bymertguven, Driving.ca
“Sitting in a Ford Mustang is like being in the cockpit of power. The speed, the drive, the ego of that engine – I’ve always loved it.” Kary Kidder started the Mustang Mamas to create an inclusive, thrill-loving community for women in the Ford Mustang® space. Since its inception, the group has expanded across the globe and grown to more than 5,000 members. “For me, it’s the most iconic car out there. When you think of America, you think of Ford Mustang.” —Kary Kidder, founder of Mustang Mamas
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“Sitting in a Ford Mustang is like being in the cockpit of power. The speed, the drive, the ego of that engine – I’ve always loved it.” Kary Kidder started the Mustang Mamas to create an inclusive, thrill-loving community for women in the Ford Mustang® space. Since its inception, the group has expanded across the globe and grown to more than 5,000 members. “For me, it’s the most iconic car out there. When you think of America, you think of Ford Mustang.” —Kary Kidder, founder of Mustang Mamas
Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
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Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
Build the car that put 1966 in the history books - the LEGO Technic 1966 Ford GT40 MkII.
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Build the car that put 1966 in the history books - the LEGO Technic 1966 Ford GT40 MkII.
Superfast stablemates: Take a side-by-side look at the similarities between the race-ready Ford Mustang® GT3 and street-legal Mustang GTD. In image one, the C-pillar-mounted rear wing was an innovation for the GTD but was so visually striking that, once proven that it wouldn't have a negative impact on aero, it was implemented onto the GT3. In image two, the GTD’s fender vents have a larger open area than the GT3, allowing them to vent out more positive pressure and perform better. This is due to the restrictive race rules GT3 engineers have to adhere to. In image three, the quarter panel duct inlet brings the two closer together visually, as well as helping to manage the GTD’s cabin pressure and rear tire cooling.
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Superfast stablemates: Take a side-by-side look at the similarities between the race-ready Ford Mustang® GT3 and street-legal Mustang GTD. In image one, the C-pillar-mounted rear wing was an innovation for the GTD but was so visually striking that, once proven that it wouldn't have a negative impact on aero, it was implemented onto the GT3. In image two, the GTD’s fender vents have a larger open area than the GT3, allowing them to vent out more positive pressure and perform better. This is due to the restrictive race rules GT3 engineers have to adhere to. In image three, the quarter panel duct inlet brings the two closer together visually, as well as helping to manage the GTD’s cabin pressure and rear tire cooling.
Handling winter in all its forms. 📸: @hammerdown_motorsports_usa @thetwoexplorers__ @nickinabronco
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Handling winter in all its forms. 📸: @hammerdown_motorsports_usa @thetwoexplorers__ @nickinabronco
The Ford F-150® Raptor® R™ meets the Honey Badger. The rest is mastery. Racing legend and Ford Racing Ambassador @danielricciardo takes fellow #Ford_Ambassador @madisonnnrose to Raptor Valley for a hands-on, off-road training session. Powerslide? Jump? Racing instincts? Nothing the Raptor R can’t take.
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The Ford F-150® Raptor® R™ meets the Honey Badger. The rest is mastery. Racing legend and Ford Racing Ambassador @danielricciardo takes fellow #Ford_Ambassador @madisonnnrose to Raptor Valley for a hands-on, off-road training session. Powerslide? Jump? Racing instincts? Nothing the Raptor R can’t take.

Ford Motor Company (@ford) Instagram Stats & Analytics

Ford Motor Company (@ford) has 6.75M Instagram followers with a 2.76% engagement rate over the past 12 months. Across 240 posts, Ford Motor Company received 2.30M total likes and 65.4M impressions, averaging 9.58K likes per post. This page tracks Ford Motor Company's performance metrics, top content, and engagement trends — updated daily. To benchmark @ford against other accounts, use Socialpruf's Instagram competitor analysis tool.

Ford Motor Company (@ford) Instagram Analytics FAQ

How many Instagram followers does Ford Motor Company have?+
Ford Motor Company (@ford) has 6.75M Instagram followers as of November 2026.
What is Ford Motor Company's Instagram engagement rate?+
Ford Motor Company's Instagram engagement rate is 2.76% over the last 12 months, based on 240 posts.
How many likes does Ford Motor Company get on Instagram?+
Ford Motor Company received 2.30M total likes across 240 posts in the last 12 months, averaging 9.58K likes per post.
How many Instagram impressions does Ford Motor Company get?+
Ford Motor Company's Instagram content generated 65.4M total impressions over the last 12 months.
Can I compare Ford Motor Company with other Instagram accounts?+
Yes. Add @ford to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.