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453K
impressions
10.8M
likes
392K
comments
8.4K
posts
270
engagement
2.70%
emv
$325K
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Looking back to where it all began: the iconic 1966 U13 Roadster. It defined fun in its simplicity and the ability to go anywhere in the open air. Inspired by that original spirit, we created the one-of-a-kind Bronco Roadster Concept for today. It's all about less is more—stripping it back to the essentials, just like the OG. While it won’t join today’s Bronco lineup, this concept reminds us that while we look to the future, we always remember our Built Wild roots. #BuiltWild #FordBronco
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fordbronco
Looking back to where it all began: the iconic 1966 U13 Roadster. It defined fun in its simplicity and the ability to go anywhere in the open air. Inspired by that original spirit, we created the one-of-a-kind Bronco Roadster Concept for today. It's all about less is more—stripping it back to the essentials, just like the OG. While it won’t join today’s Bronco lineup, this concept reminds us that while we look to the future, we always remember our Built Wild roots. #BuiltWild #FordBronco
Mud is the season’s must-have accessory. 📸: @nick.bronsco
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fordbronco
Mud is the season’s must-have accessory. 📸: @nick.bronsco
Showgirl energy, Ford Bronco® edition. This 1969 icon owned by Charles Jimenez goes by Ginger, Hot Ginger, and sometimes Kiki.
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fordbronco
Showgirl energy, Ford Bronco® edition. This 1969 icon owned by Charles Jimenez goes by Ginger, Hot Ginger, and sometimes Kiki.
This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
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fordbronco
This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
Ford Bronco® driver Chelsea Murphy hopes her story inspires you to pursue your passions. Even if they take you off-road. #TeamBronco_Ambassador
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fordbronco
Ford Bronco® driver Chelsea Murphy hopes her story inspires you to pursue your passions. Even if they take you off-road. #TeamBronco_Ambassador
Bill Stroppe, welcome to the Motorsports Hall of Fame of America. Ford and the Stroppe family have been working together since the 1950s, when Bill raced Lincoln vehicles in Mexico. Bill’s involvement with the Ford Bronco® would then begin in 1965, when he raced pre-production models in California. But the real breakthrough came in 1969, when the Stroppe Racing Bronco won the Baja 1000, becoming the first and only 4x4 vehicle to be crowned overall winner. In 1971, the newly christened “Stroppe Baja Bronco” Package went on sale. Each U15 model purchased through Ford was sent to the Stroppe facility for a full off-road performance upgrade, including its now-iconic blue, white and orange makeover. Around 650 original Stroppe Bronco vehicles were delivered between 1971 and 1975, making it a very rare beast. Over the years, Ford and Stroppe have taken countless victory laps together, with the latest collaboration being the 2025 Bronco Stroppe Special Edition Package. Bill Stroppe sadly passed away in 1995 as an icon of racing. This week, as he rightfully takes his place in the Motorsports Hall of Fame of America, we’d like to congratulate the entire Stroppe Racing family for this amazing achievement. Disclaimer: Racing will void your vehicle’s limited warranty. See your warranty booklet for more details.
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fordbronco
Bill Stroppe, welcome to the Motorsports Hall of Fame of America. Ford and the Stroppe family have been working together since the 1950s, when Bill raced Lincoln vehicles in Mexico. Bill’s involvement with the Ford Bronco® would then begin in 1965, when he raced pre-production models in California. But the real breakthrough came in 1969, when the Stroppe Racing Bronco won the Baja 1000, becoming the first and only 4x4 vehicle to be crowned overall winner. In 1971, the newly christened “Stroppe Baja Bronco” Package went on sale. Each U15 model purchased through Ford was sent to the Stroppe facility for a full off-road performance upgrade, including its now-iconic blue, white and orange makeover. Around 650 original Stroppe Bronco vehicles were delivered between 1971 and 1975, making it a very rare beast. Over the years, Ford and Stroppe have taken countless victory laps together, with the latest collaboration being the 2025 Bronco Stroppe Special Edition Package. Bill Stroppe sadly passed away in 1995 as an icon of racing. This week, as he rightfully takes his place in the Motorsports Hall of Fame of America, we’d like to congratulate the entire Stroppe Racing family for this amazing achievement. Disclaimer: Racing will void your vehicle’s limited warranty. See your warranty booklet for more details.
Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
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fordbronco
Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
60 years in the making, and it shows. Swipe to explore the details of the 60th Anniversary Ford Bronco® package.
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fordbronco
60 years in the making, and it shows. Swipe to explore the details of the 60th Anniversary Ford Bronco® package.
Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
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fordbronco
Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
In 1965, Ford created the original SUV. This year, we're celebrating 60 years of Built Wild™ capability and off-road adventures, from family camping trips to victories at Baja and King of the Hammers.
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In 1965, Ford created the original SUV. This year, we're celebrating 60 years of Built Wild™ capability and off-road adventures, from family camping trips to victories at Baja and King of the Hammers.
Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
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fordbronco
Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
It’s not just a trail. It’s a family reunion. @miamidadebroncos
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It’s not just a trail. It’s a family reunion. @miamidadebroncos
Where @coldfear is going, roads will be a distant memory. See if explorer and Ford Bronco Ambassador Aaron Mulkey can finish a Wyoming Double, where he ice climbs up a river and kayaks down it, in 48 Hours. #TeamBronco_Ambassador
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fordbronco
Where @coldfear is going, roads will be a distant memory. See if explorer and Ford Bronco Ambassador Aaron Mulkey can finish a Wyoming Double, where he ice climbs up a river and kayaks down it, in 48 Hours. #TeamBronco_Ambassador
Don’t bring your vehicle here if it can’t go off-road. Part 2 of Ford Bronco® Ambassador Aaron Mulkey’s 48 Hours was made possible with the help of his Ford Bronco. #TeamBronco_Ambassador Disclaimer: Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.
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Don’t bring your vehicle here if it can’t go off-road. Part 2 of Ford Bronco® Ambassador Aaron Mulkey’s 48 Hours was made possible with the help of his Ford Bronco. #TeamBronco_Ambassador Disclaimer: Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.
All in the name. Why slope season hits harder in the Ford Bronco® Black Diamond®: 1. Heavy-duty underbody protection, 12 inches of ground clearance, and serious traction for navigating deep snow. 2. The Slippery G.O.A.T Modes® (Goes Over Any Type of Terrain) setting can help maintain control on icy trails. 3. Marine-grade vinyl seats, rubberized interiors, and drain plugs = no need to shake off the snow.
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fordbronco
All in the name. Why slope season hits harder in the Ford Bronco® Black Diamond®: 1. Heavy-duty underbody protection, 12 inches of ground clearance, and serious traction for navigating deep snow. 2. The Slippery G.O.A.T Modes® (Goes Over Any Type of Terrain) setting can help maintain control on icy trails. 3. Marine-grade vinyl seats, rubberized interiors, and drain plugs = no need to shake off the snow.
Ford is proud to be the first choice for first responders nationwide. Learn more about the Ford Bronco Wild Fund “Answer the Call” grant program at NASAR.org. Disclaimer: Based on S&P Global Mobility US VIO as of September 2025 for the Emergency Vehicles vocation.
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Ford is proud to be the first choice for first responders nationwide. Learn more about the Ford Bronco Wild Fund “Answer the Call” grant program at NASAR.org. Disclaimer: Based on S&P Global Mobility US VIO as of September 2025 for the Emergency Vehicles vocation.
The Aurora Borealis should be on every Ford Bronco® driver’s winter bucket list. But what exactly causes it? Solar storms on the surface of the sun create clouds of charged particles. While most of these particles are deflected, some collide with elements in earth’s atmosphere, to create the spectacular colors we see in the sky. Green hues come from collisions with oxygen, while purples and pinks come from collisions with nitrogen.
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fordbronco
The Aurora Borealis should be on every Ford Bronco® driver’s winter bucket list. But what exactly causes it? Solar storms on the surface of the sun create clouds of charged particles. While most of these particles are deflected, some collide with elements in earth’s atmosphere, to create the spectacular colors we see in the sky. Green hues come from collisions with oxygen, while purples and pinks come from collisions with nitrogen.
The frozen route is Ford Bronco® Ambassador Aaron Mulkey’s route. Part 1 of his 48 Hours episode was made possible with help from his trusty steed, his Ford Bronco. Yeehaw. #TeamBronco_Ambassador
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The frozen route is Ford Bronco® Ambassador Aaron Mulkey’s route. Part 1 of his 48 Hours episode was made possible with help from his trusty steed, his Ford Bronco. Yeehaw. #TeamBronco_Ambassador
“Ford Accessories are super helpful because everything’s going to fit cohesively together and you can build exactly what you need.” —Tyler McCaul, Professional Mountain Biker & #TeamBronco_Ambassador
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fordbronco
“Ford Accessories are super helpful because everything’s going to fit cohesively together and you can build exactly what you need.” —Tyler McCaul, Professional Mountain Biker & #TeamBronco_Ambassador
The Citrus Run: Florida’s muddiest rite of passage.
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fordbronco
The Citrus Run: Florida’s muddiest rite of passage.

Ford Bronco (@fordbronco) Instagram Stats & Analytics

Ford Bronco (@fordbronco) has 453K Instagram followers with a 2.70% engagement rate over the past 12 months. Across 270 posts, Ford Bronco received 392K total likes and 2.95M impressions, averaging 2.40K likes per post. This page tracks Ford Bronco's performance metrics, top content, and engagement trends — updated daily.

Ford Bronco (@fordbronco) Instagram Analytics FAQ

How many Instagram followers does Ford Bronco have?+
Ford Bronco (@fordbronco) has 453K Instagram followers as of March 2026.
What is Ford Bronco's Instagram engagement rate?+
Ford Bronco's Instagram engagement rate is 2.70% over the last 12 months, based on 270 posts.
How many likes does Ford Bronco get on Instagram?+
Ford Bronco received 392K total likes across 270 posts in the last 12 months, averaging 2.40K likes per post.
How many Instagram impressions does Ford Bronco get?+
Ford Bronco's Instagram content generated 2.95M total impressions over the last 12 months.