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followers
456K
impressions
13.6M
likes
514K
comments
8.63K
posts
169
engagement
2.81%
emv
$412K
Average per post
80.7K

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Holding the line up Hell’s Gate: a feat for the intrepid few. One of the toughest stretches in Hell’s Revenge, Utah – it’s slickrock all the way to top with inclines up to nearly 45 degrees. Done it? Drop the story ⬇️ 📸: @johnhong_liu
1.79M
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3w ago
fordbronco
Holding the line up Hell’s Gate: a feat for the intrepid few. One of the toughest stretches in Hell’s Revenge, Utah – it’s slickrock all the way to top with inclines up to nearly 45 degrees. Done it? Drop the story ⬇️ 📸: @johnhong_liu
How to get on top of things. The Ford Bronco® edition. 📸: @tommy.rhyan
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2w ago
fordbronco
How to get on top of things. The Ford Bronco® edition. 📸: @tommy.rhyan
Looking back to where it all began: the iconic 1966 U13 Roadster. It defined fun in its simplicity and the ability to go anywhere in the open air. Inspired by that original spirit, we created the one-of-a-kind Bronco Roadster Concept for today. It's all about less is more—stripping it back to the essentials, just like the OG. While it won’t join today’s Bronco lineup, this concept reminds us that while we look to the future, we always remember our Built Wild roots. #BuiltWild #FordBronco
363K
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8mo ago
fordbronco
Looking back to where it all began: the iconic 1966 U13 Roadster. It defined fun in its simplicity and the ability to go anywhere in the open air. Inspired by that original spirit, we created the one-of-a-kind Bronco Roadster Concept for today. It's all about less is more—stripping it back to the essentials, just like the OG. While it won’t join today’s Bronco lineup, this concept reminds us that while we look to the future, we always remember our Built Wild roots. #BuiltWild #FordBronco
Mud is the season’s must-have accessory. 📸: @nick.bronsco
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11mo ago
fordbronco
Mud is the season’s must-have accessory. 📸: @nick.bronsco
Showgirl energy, Ford Bronco® edition. This 1969 icon owned by Charles Jimenez goes by Ginger, Hot Ginger, and sometimes Kiki.
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7mo ago
fordbronco
Showgirl energy, Ford Bronco® edition. This 1969 icon owned by Charles Jimenez goes by Ginger, Hot Ginger, and sometimes Kiki.
This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
268K
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5mo ago
fordbronco
This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
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2mo ago
fordbronco
Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
211K
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fordbronco
Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
60 years in the making, and it shows. Swipe to explore the details of the 60th Anniversary Ford Bronco® package.
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9mo ago
fordbronco
60 years in the making, and it shows. Swipe to explore the details of the 60th Anniversary Ford Bronco® package.
In 1965, Ford created the original SUV. This year, we're celebrating 60 years of Built Wild™ capability and off-road adventures, from family camping trips to victories at Baja and King of the Hammers.
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11mo ago
fordbronco
In 1965, Ford created the original SUV. This year, we're celebrating 60 years of Built Wild™ capability and off-road adventures, from family camping trips to victories at Baja and King of the Hammers.
Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
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6mo ago
fordbronco
Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
It’s not just a trail. It’s a family reunion. @miamidadebroncos
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5mo ago
fordbronco
It’s not just a trail. It’s a family reunion. @miamidadebroncos
All in the name. Why slope season hits harder in the Ford Bronco® Black Diamond®: 1. Heavy-duty underbody protection, 12 inches of ground clearance, and serious traction for navigating deep snow. 2. The Slippery G.O.A.T Modes® (Goes Over Any Type of Terrain) setting can help maintain control on icy trails. 3. Marine-grade vinyl seats, rubberized interiors, and drain plugs = no need to shake off the snow.
144K
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3mo ago
fordbronco
All in the name. Why slope season hits harder in the Ford Bronco® Black Diamond®: 1. Heavy-duty underbody protection, 12 inches of ground clearance, and serious traction for navigating deep snow. 2. The Slippery G.O.A.T Modes® (Goes Over Any Type of Terrain) setting can help maintain control on icy trails. 3. Marine-grade vinyl seats, rubberized interiors, and drain plugs = no need to shake off the snow.
Ford is proud to be the first choice for first responders nationwide. Learn more about the Ford Bronco Wild Fund “Answer the Call” grant program at NASAR.org. Disclaimer: Based on S&P Global Mobility US VIO as of September 2025 for the Emergency Vehicles vocation.
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3mo ago
fordbronco
Ford is proud to be the first choice for first responders nationwide. Learn more about the Ford Bronco Wild Fund “Answer the Call” grant program at NASAR.org. Disclaimer: Based on S&P Global Mobility US VIO as of September 2025 for the Emergency Vehicles vocation.
The Aurora Borealis should be on every Ford Bronco® driver’s winter bucket list. But what exactly causes it? Solar storms on the surface of the sun create clouds of charged particles. While most of these particles are deflected, some collide with elements in earth’s atmosphere, to create the spectacular colors we see in the sky. Green hues come from collisions with oxygen, while purples and pinks come from collisions with nitrogen.
140K
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4mo ago
fordbronco
The Aurora Borealis should be on every Ford Bronco® driver’s winter bucket list. But what exactly causes it? Solar storms on the surface of the sun create clouds of charged particles. While most of these particles are deflected, some collide with elements in earth’s atmosphere, to create the spectacular colors we see in the sky. Green hues come from collisions with oxygen, while purples and pinks come from collisions with nitrogen.
“Ford Accessories are super helpful because everything’s going to fit cohesively together and you can build exactly what you need.” —Tyler McCaul, Professional Mountain Biker & #TeamBronco_Ambassador
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10mo ago
fordbronco
“Ford Accessories are super helpful because everything’s going to fit cohesively together and you can build exactly what you need.” —Tyler McCaul, Professional Mountain Biker & #TeamBronco_Ambassador
The Citrus Run: Florida’s muddiest rite of passage.
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fordbronco
The Citrus Run: Florida’s muddiest rite of passage.
👇 4 tips for off-roading in the Eastern Sierras: 1. Use G.O.A.T. Modes® (Goes Over Any Type of Terrain) to match terrain. Try mud/ruts for alpine runoff areas, and rock crawl for granite passes. 2. Engage Trail Turn Assist on tighter switchbacks to help reduce your turning radius. 3. Drop tire pressure for better grip on loose or sandy surfaces. 4. Don’t forget to snap a photo of your adventure along the way. Watch how #FordBronco_Ambassador @abekislevitz takes on a drive in the mountain range.
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9mo ago
fordbronco
👇 4 tips for off-roading in the Eastern Sierras: 1. Use G.O.A.T. Modes® (Goes Over Any Type of Terrain) to match terrain. Try mud/ruts for alpine runoff areas, and rock crawl for granite passes. 2. Engage Trail Turn Assist on tighter switchbacks to help reduce your turning radius. 3. Drop tire pressure for better grip on loose or sandy surfaces. 4. Don’t forget to snap a photo of your adventure along the way. Watch how #FordBronco_Ambassador @abekislevitz takes on a drive in the mountain range.
Carbonized Gray: looks even better with a winter coat.
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3mo ago
fordbronco
Carbonized Gray: looks even better with a winter coat.
Snow demon reporting for duty.
120K
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4mo ago
fordbronco
Snow demon reporting for duty.

Ford Bronco (@fordbronco) Instagram Stats & Analytics

Ford Bronco (@fordbronco) has 456K Instagram followers with a 2.81% engagement rate over the past 12 months. Across 169 posts, Ford Bronco received 514K total likes and 2.41M impressions, averaging 3.04K likes per post. This page tracks Ford Bronco's performance metrics, top content, and engagement trends — updated daily.

Ford Bronco (@fordbronco) Instagram Analytics FAQ

How many Instagram followers does Ford Bronco have?+
Ford Bronco (@fordbronco) has 456K Instagram followers as of May 2026.
What is Ford Bronco's Instagram engagement rate?+
Ford Bronco's Instagram engagement rate is 2.81% over the last 12 months, based on 169 posts.
How many likes does Ford Bronco get on Instagram?+
Ford Bronco received 514K total likes across 169 posts in the last 12 months, averaging 3.04K likes per post.
How many Instagram impressions does Ford Bronco get?+
Ford Bronco's Instagram content generated 2.41M total impressions over the last 12 months.