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followers
472K
impressions
27.8M
likes
961K
comments
11.2K
posts
178
engagement
2.16%
emv
$810K
Average per post
156K

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Built Wild® meets Unfailing Goods. 🌲 ⛺ Two American heritage icons have teamed up to redefine the rugged premium 4x4. Introducing the first-ever Bronco® Filson™ SUV. We’ve united the legendary off-road capability and open-air freedom of the Ford Bronco with Filson’s timeless outdoor design to bring you a vehicle crafted for the ultimate field-tested adventure.
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fordbronco
Built Wild® meets Unfailing Goods. 🌲 ⛺ Two American heritage icons have teamed up to redefine the rugged premium 4x4. Introducing the first-ever Bronco® Filson™ SUV. We’ve united the legendary off-road capability and open-air freedom of the Ford Bronco with Filson’s timeless outdoor design to bring you a vehicle crafted for the ultimate field-tested adventure.
Holding the line up Hell’s Gate: a feat for the intrepid few. One of the toughest stretches in Hell’s Revenge, Utah – it’s slickrock all the way to top with inclines up to nearly 45 degrees. Done it? Drop the story ⬇️ 📸: @johnhong_liu
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Holding the line up Hell’s Gate: a feat for the intrepid few. One of the toughest stretches in Hell’s Revenge, Utah – it’s slickrock all the way to top with inclines up to nearly 45 degrees. Done it? Drop the story ⬇️ 📸: @johnhong_liu
How to get on top of things. The Ford Bronco® edition. 📸: @tommy.rhyan
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How to get on top of things. The Ford Bronco® edition. 📸: @tommy.rhyan
From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
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From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
1.75M
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"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
Breaking the ice on the trails.
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Breaking the ice on the trails.
“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
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4mo ago
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“My sister and I loved the look of the Bronco growing up and I promised I’m going to get her one in a few years. It just has this rugged, outdoors feel to it. Driving it with the roof off, blasting some tunes – it's one of my favorite parts about driving a Bronco.” —Pro hockey player and Ford Bronco® owner @_willsmith2
In 1969, Bill Stroppe and the Baja Bronco made history, becoming the only stock 4x4 vehicle to ever win the Baja 1000. The build soon became a cult classic, known for its off-road dominance and expressive design language. The Bronco® Stroppe Edition carries that spirit forward, with contemporary riffs on the livery, badging and signature cactus motifs. “We brought in the Matte Black Hood, a functional detail from the original design. We updated the metallic blue roof to Atlas Blue and that iconic orange-red to Code Orange – the color that’s tied to all our Ford Racing Raptors.” —Kellie Walters, Color & Material Designer, Bronco® Stroppe Edition
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In 1969, Bill Stroppe and the Baja Bronco made history, becoming the only stock 4x4 vehicle to ever win the Baja 1000. The build soon became a cult classic, known for its off-road dominance and expressive design language. The Bronco® Stroppe Edition carries that spirit forward, with contemporary riffs on the livery, badging and signature cactus motifs. “We brought in the Matte Black Hood, a functional detail from the original design. We updated the metallic blue roof to Atlas Blue and that iconic orange-red to Code Orange – the color that’s tied to all our Ford Racing Raptors.” —Kellie Walters, Color & Material Designer, Bronco® Stroppe Edition
Styled to stand out. The new, limited edition Ford Custom Garage Package, Bronco Desert Rising, brings unexpected magenta and unique color-matched details to the Bronco Outer Banks, with custom Method Wheels®, two-tone Katzkin Leather™ seats and optional bodyside graphics inspired by Utah's desert colors.
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fordbronco
Styled to stand out. The new, limited edition Ford Custom Garage Package, Bronco Desert Rising, brings unexpected magenta and unique color-matched details to the Bronco Outer Banks, with custom Method Wheels®, two-tone Katzkin Leather™ seats and optional bodyside graphics inspired by Utah's desert colors.
No adventure too big, no detail too small. The first-ever Ford Bronco® Filson™ SUV. Ford and Filson teamed up to make something that works as hard as you do. Rooted in a shared American legacy of outfitting the U.S. Forest Service, outdoor workers and adventurers, the partnership brings the Built Wild® capability of Ford Bronco® together with Filson’s “Unfailing Goods” mindset. Where would you take it?
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fordbronco
No adventure too big, no detail too small. The first-ever Ford Bronco® Filson™ SUV. Ford and Filson teamed up to make something that works as hard as you do. Rooted in a shared American legacy of outfitting the U.S. Forest Service, outdoor workers and adventurers, the partnership brings the Built Wild® capability of Ford Bronco® together with Filson’s “Unfailing Goods” mindset. Where would you take it?
Already making a name for itself.
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2mo ago
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Already making a name for itself.
Don’t mind us, we’re just shaking things up.
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Don’t mind us, we’re just shaking things up.
A little reinvention never hurt anybody.
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A little reinvention never hurt anybody.
No possibility left unturned.
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No possibility left unturned.
This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
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This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
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Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
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fordbronco
Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
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fordbronco
Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
A prehistoric lake bed where land-speed records are set and broken. Welcome to Utah’s Bonneville Salt Flats. In spring, rain turns the flats into the “world’s biggest mirror.” Spectacular to witness, but treacherous to navigate. Summer brings dry conditions more suited for driving. If exploring miles of otherworldly terrain and putting your Ford Bronco® to the test on the flats sounds like your thing – now’s the time to go. 📸: @firejack_industries_photos @gabbydowning @emmabalelo @ajdhahir
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4mo ago
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A prehistoric lake bed where land-speed records are set and broken. Welcome to Utah’s Bonneville Salt Flats. In spring, rain turns the flats into the “world’s biggest mirror.” Spectacular to witness, but treacherous to navigate. Summer brings dry conditions more suited for driving. If exploring miles of otherworldly terrain and putting your Ford Bronco® to the test on the flats sounds like your thing – now’s the time to go. 📸: @firejack_industries_photos @gabbydowning @emmabalelo @ajdhahir
Meet a new breed of premium 4x4 on June 3.
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Meet a new breed of premium 4x4 on June 3.

Ford Bronco (@fordbronco) Instagram Stats & Analytics

Ford Bronco (@fordbronco) has 472K Instagram followers with a 2.16% engagement rate over the past 12 months. Across 178 posts, Ford Bronco received 961K total likes and 27.8M impressions, averaging 5.40K likes per post. This page tracks Ford Bronco's performance metrics, top content, and engagement trends — updated daily. To benchmark @fordbronco against other accounts, use Socialpruf's Instagram competitor analysis tool.

Ford Bronco (@fordbronco) Instagram Analytics FAQ

How many Instagram followers does Ford Bronco have?+
Ford Bronco (@fordbronco) has 472K Instagram followers as of October 2026.
What is Ford Bronco's Instagram engagement rate?+
Ford Bronco's Instagram engagement rate is 2.16% over the last 12 months, based on 178 posts.
How many likes does Ford Bronco get on Instagram?+
Ford Bronco received 961K total likes across 178 posts in the last 12 months, averaging 5.40K likes per post.
How many Instagram impressions does Ford Bronco get?+
Ford Bronco's Instagram content generated 27.8M total impressions over the last 12 months.
Can I compare Ford Bronco with other Instagram accounts?+
Yes. Add @fordbronco to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.