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followers
460K
impressions
20.3M
likes
815K
comments
10.0K
posts
172
engagement
4.23%
emv
$622K
Average per post
118K

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Holding the line up Hell’s Gate: a feat for the intrepid few. One of the toughest stretches in Hell’s Revenge, Utah – it’s slickrock all the way to top with inclines up to nearly 45 degrees. Done it? Drop the story ⬇️ 📸: @johnhong_liu
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Holding the line up Hell’s Gate: a feat for the intrepid few. One of the toughest stretches in Hell’s Revenge, Utah – it’s slickrock all the way to top with inclines up to nearly 45 degrees. Done it? Drop the story ⬇️ 📸: @johnhong_liu
How to get on top of things. The Ford Bronco® edition. 📸: @tommy.rhyan
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How to get on top of things. The Ford Bronco® edition. 📸: @tommy.rhyan
From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
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From the ponds to the trails. Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started. We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
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"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key. When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
Breaking the ice on the trails.
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Breaking the ice on the trails.
Looking back to where it all began: the iconic 1966 U13 Roadster. It defined fun in its simplicity and the ability to go anywhere in the open air. Inspired by that original spirit, we created the one-of-a-kind Bronco Roadster Concept for today. It's all about less is more—stripping it back to the essentials, just like the OG. While it won’t join today’s Bronco lineup, this concept reminds us that while we look to the future, we always remember our Built Wild roots. #BuiltWild #FordBronco
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Looking back to where it all began: the iconic 1966 U13 Roadster. It defined fun in its simplicity and the ability to go anywhere in the open air. Inspired by that original spirit, we created the one-of-a-kind Bronco Roadster Concept for today. It's all about less is more—stripping it back to the essentials, just like the OG. While it won’t join today’s Bronco lineup, this concept reminds us that while we look to the future, we always remember our Built Wild roots. #BuiltWild #FordBronco
This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
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This year’s SCORE Baja 1000 epic off-road race brought the heat, but the Ford F-150® Raptor® and Bronco® Raptor® vehicles brought home the gold 🥇with wins in the Stock Full-Size and Stock Mid-Size classes, respectively. All 36 hours of the so-called “Granddaddy of All Desert Races” were punishing and unpredictable – but Raptor was born in the desert. And the terrain-tested engineering that allows Raptor to conquer the course is the same engineering that lets you conquer the off-road.
Showgirl energy, Ford Bronco® edition. This 1969 icon owned by Charles Jimenez goes by Ginger, Hot Ginger, and sometimes Kiki.
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Showgirl energy, Ford Bronco® edition. This 1969 icon owned by Charles Jimenez goes by Ginger, Hot Ginger, and sometimes Kiki.
Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
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Sheriff Jamison Wiggins and Sergeant Bradley Hines rely on a Ford Bronco® to conduct hundreds of Search and Rescue (SAR) missions each year in Grand County, Utah. “The Ford Bronco is my mobile command center. I’m out here to save lives. And if I can’t make it there in my vehicle, it’s pretty much useless to us.” —Sergeant Hines Stationed in Moab – a popular destination for base jumping, mountain biking, hiking and off-roading – Sheriff Wiggins, Sergeant Hines and their SAR team members oversee the busiest SAR operation in the state of Utah. “When lives are on the line, you can’t compromise on capability.” —Sheriff Wiggins
Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
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Inspired by years of hard-fought King of the Hammers competition in Johnson Valley where Vaughn Gittin Jr., Loren Healy, and the RTR Vehicles Team have earned victories: Bronco RTR delivers competition-inspired capability and Ready to Rock confidence straight from the Ford factory.
60 years in the making, and it shows. Swipe to explore the details of the 60th Anniversary Ford Bronco® package.
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60 years in the making, and it shows. Swipe to explore the details of the 60th Anniversary Ford Bronco® package.
In 1965, Ford created the original SUV. This year, we're celebrating 60 years of Built Wild™ capability and off-road adventures, from family camping trips to victories at Baja and King of the Hammers.
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In 1965, Ford created the original SUV. This year, we're celebrating 60 years of Built Wild™ capability and off-road adventures, from family camping trips to victories at Baja and King of the Hammers.
Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
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Off-road adventures get the Google Maps treatment with Ford Bronco®. Equipped with Google Maps’ new Street View camera, the Bronco traversed 5,900+ miles across all types of terrain to capture America’s longest off-road trail, the TransAmerica Trail. Explore the TAT. Captured with Ford capability, following Tread Lightly! off-roading principles. Now on Street View.
It’s not just a trail. It’s a family reunion. @miamidadebroncos
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It’s not just a trail. It’s a family reunion. @miamidadebroncos
Meet a new breed of premium 4x4 on June 3.
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Meet a new breed of premium 4x4 on June 3.
All in the name. Why slope season hits harder in the Ford Bronco® Black Diamond®: 1. Heavy-duty underbody protection, 12 inches of ground clearance, and serious traction for navigating deep snow. 2. The Slippery G.O.A.T Modes® (Goes Over Any Type of Terrain) setting can help maintain control on icy trails. 3. Marine-grade vinyl seats, rubberized interiors, and drain plugs = no need to shake off the snow.
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All in the name. Why slope season hits harder in the Ford Bronco® Black Diamond®: 1. Heavy-duty underbody protection, 12 inches of ground clearance, and serious traction for navigating deep snow. 2. The Slippery G.O.A.T Modes® (Goes Over Any Type of Terrain) setting can help maintain control on icy trails. 3. Marine-grade vinyl seats, rubberized interiors, and drain plugs = no need to shake off the snow.
Ford is proud to be the first choice for first responders nationwide. Learn more about the Ford Bronco Wild Fund “Answer the Call” grant program at NASAR.org. Disclaimer: Based on S&P Global Mobility US VIO as of September 2025 for the Emergency Vehicles vocation.
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Ford is proud to be the first choice for first responders nationwide. Learn more about the Ford Bronco Wild Fund “Answer the Call” grant program at NASAR.org. Disclaimer: Based on S&P Global Mobility US VIO as of September 2025 for the Emergency Vehicles vocation.
The Aurora Borealis should be on every Ford Bronco® driver’s winter bucket list. But what exactly causes it? Solar storms on the surface of the sun create clouds of charged particles. While most of these particles are deflected, some collide with elements in earth’s atmosphere, to create the spectacular colors we see in the sky. Green hues come from collisions with oxygen, while purples and pinks come from collisions with nitrogen.
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The Aurora Borealis should be on every Ford Bronco® driver’s winter bucket list. But what exactly causes it? Solar storms on the surface of the sun create clouds of charged particles. While most of these particles are deflected, some collide with elements in earth’s atmosphere, to create the spectacular colors we see in the sky. Green hues come from collisions with oxygen, while purples and pinks come from collisions with nitrogen.
“Ford Accessories are super helpful because everything’s going to fit cohesively together and you can build exactly what you need.” —Tyler McCaul, Professional Mountain Biker & #TeamBronco_Ambassador
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“Ford Accessories are super helpful because everything’s going to fit cohesively together and you can build exactly what you need.” —Tyler McCaul, Professional Mountain Biker & #TeamBronco_Ambassador
The Citrus Run: Florida’s muddiest rite of passage.
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The Citrus Run: Florida’s muddiest rite of passage.

Ford Bronco (@fordbronco) Instagram Stats & Analytics

Ford Bronco (@fordbronco) has 460K Instagram followers with a 4.23% engagement rate over the past 12 months. Across 172 posts, Ford Bronco received 815K total likes and 2.64M impressions, averaging 4.74K likes per post. This page tracks Ford Bronco's performance metrics, top content, and engagement trends — updated daily.

Ford Bronco (@fordbronco) Instagram Analytics FAQ

How many Instagram followers does Ford Bronco have?+
Ford Bronco (@fordbronco) has 460K Instagram followers as of June 2026.
What is Ford Bronco's Instagram engagement rate?+
Ford Bronco's Instagram engagement rate is 4.23% over the last 12 months, based on 172 posts.
How many likes does Ford Bronco get on Instagram?+
Ford Bronco received 815K total likes across 172 posts in the last 12 months, averaging 4.74K likes per post.
How many Instagram impressions does Ford Bronco get?+
Ford Bronco's Instagram content generated 2.64M total impressions over the last 12 months.