NewClaim a free social report
instagram analytics
Similar Accounts:
followers
669K
impressions
118M
likes
3.89M
comments
27.4K
posts
42
engagement
3.32%
emv
$3.36M
Average per post
2.81M

Key Metrics

Distributions

Top Content

How to contain a square.

To make this video we examined all of the interesting hinged containers in our office: an airpods case, a pack of 🚬, an old toolbox, and of course our own Summit Card Case. Each of them has its own way of overcoming the problem of lids crossing the interior volume.

And so, we encourage you to take a closer look at the hinged things in your life: are they utilizing a higher hinge, dead space, or a swooped lid to make it work?

Not all containers are the same.
Not all cheese is round.
40.4M
1.96M
8.25K
6mo ago
craighillcompany
How to contain a square. To make this video we examined all of the interesting hinged containers in our office: an airpods case, a pack of 🚬, an old toolbox, and of course our own Summit Card Case. Each of them has its own way of overcoming the problem of lids crossing the interior volume. And so, we encourage you to take a closer look at the hinged things in your life: are they utilizing a higher hinge, dead space, or a swooped lid to make it work? Not all containers are the same. Not all cheese is round.
The first plastic injection molded scissors were made in the 1960s. Since then, this sheet metal and plastic design has slowly replaced the solid metal scissors of the past. They are cheaper and easier to manufacture.

At Craighill, we want our everyday objects to be durable, satisfying, and inspiring. So, we sought to create a more contemporary version of the scissors our grandparents owned.

The result is a pair of scissors that doesn't cut any corners (in manufacturing or design).

We hope you enjoy.
9.39M
182K
1.64K
10mo ago
craighillcompany
The first plastic injection molded scissors were made in the 1960s. Since then, this sheet metal and plastic design has slowly replaced the solid metal scissors of the past. They are cheaper and easier to manufacture. At Craighill, we want our everyday objects to be durable, satisfying, and inspiring. So, we sought to create a more contemporary version of the scissors our grandparents owned. The result is a pair of scissors that doesn't cut any corners (in manufacturing or design). We hope you enjoy.
Redesigning the ubiquitous waiter's corkscrew began by partnering with sommelier @andrehmack.

André brought us some of his favorite wine key samples from around the world and shared his expansive knowledge of what makes a great wine opener.

We worked hard to combine his chosen details and more into a cohesive multi-tool that we now call The Best Wine Key.

We hope it brings you as much joy as it has for us.
8.57M
156K
1.62K
11mo ago
craighillcompany
Redesigning the ubiquitous waiter's corkscrew began by partnering with sommelier @andrehmack. André brought us some of his favorite wine key samples from around the world and shared his expansive knowledge of what makes a great wine opener. We worked hard to combine his chosen details and more into a cohesive multi-tool that we now call The Best Wine Key. We hope it brings you as much joy as it has for us.
Becoming undeformable.

Last week, we posted a horizontal version of this video to YouTube (check it out) and learned from our audience that two pens use a similar wire gate clip - the UniBall One and the Tombow Airpress. We made this video without knowledge of their existence. "If you build it, they will come" - "they" being the pen experts of the world to explain that we weren't the first.

So, we aren't the first to make a wire gate pen, but we are the first to make a cool video about it. May it serve as a guiding light to pen manufactures worldwide. 

We want more wire gates.

Let us know what you think of this direction because it could become the clip on our next pen design.
8.20M
259K
1.63K
4mo ago
craighillcompany
Becoming undeformable. Last week, we posted a horizontal version of this video to YouTube (check it out) and learned from our audience that two pens use a similar wire gate clip - the UniBall One and the Tombow Airpress. We made this video without knowledge of their existence. "If you build it, they will come" - "they" being the pen experts of the world to explain that we weren't the first. So, we aren't the first to make a wire gate pen, but we are the first to make a cool video about it. May it serve as a guiding light to pen manufactures worldwide. We want more wire gates. Let us know what you think of this direction because it could become the clip on our next pen design.
Extremely good at doing nothing.

In our effort to make the most precise and stable pocket-sized scale figure on Earth, we decided to use Invar.

Invar is a Noble Prize-winning alloy known for having an exceptionally low coefficient of thermal expansion. When exposed to great changes in temperature, the material hardly expands or contracts.

Machined into a cube with tolerances 1/4 the thickness of a sheet of paper, the Invar Cubic Inch is the most dimensionally stable and indisputably precise object we have ever held. 

It's our scale figure of choice when we're photographing samples, references, and final products. We made it years ago to satisfy our impractical, but uncontrollable, desire for precision in-studio. Now, we are bringing it back in a limited run for everyone to enjoy.

Invar Cubic Inch for scale.

(Thank you @this_kebun for modeling and printing Hunter's cubic inch holster. This does not come included with the product, but I'm sure Kevin would share the files if you wanted them.)
4.84M
105K
987
11mo ago
craighillcompany
Extremely good at doing nothing. In our effort to make the most precise and stable pocket-sized scale figure on Earth, we decided to use Invar. Invar is a Noble Prize-winning alloy known for having an exceptionally low coefficient of thermal expansion. When exposed to great changes in temperature, the material hardly expands or contracts. Machined into a cube with tolerances 1/4 the thickness of a sheet of paper, the Invar Cubic Inch is the most dimensionally stable and indisputably precise object we have ever held. It's our scale figure of choice when we're photographing samples, references, and final products. We made it years ago to satisfy our impractical, but uncontrollable, desire for precision in-studio. Now, we are bringing it back in a limited run for everyone to enjoy. Invar Cubic Inch for scale. (Thank you @this_kebun for modeling and printing Hunter's cubic inch holster. This does not come included with the product, but I'm sure Kevin would share the files if you wanted them.)
Sometimes new designs hold onto old features that are no longer necessary. 

Your typical catchall has a lip, is largely flat, and is made from a hard material. This works great as a food tray, but for a catchall tray, it's not ideal. Your stuff is rarely "caught" neatly and the loud noise is not nice to hear, especially at night.

So, we made some tweaks to create the tray we wanted by our bedside tables and near our front doors. The Little Cloud Tray softly catches your pocket dump (or other valuable things) and keeps it all organized until another day returns.

Let us know what you think. Do you miss the lip?
4.37M
98.6K
485
10mo ago
craighillcompany
Sometimes new designs hold onto old features that are no longer necessary. Your typical catchall has a lip, is largely flat, and is made from a hard material. This works great as a food tray, but for a catchall tray, it's not ideal. Your stuff is rarely "caught" neatly and the loud noise is not nice to hear, especially at night. So, we made some tweaks to create the tray we wanted by our bedside tables and near our front doors. The Little Cloud Tray softly catches your pocket dump (or other valuable things) and keeps it all organized until another day returns. Let us know what you think. Do you miss the lip?
A quick design fact with @this_kebun 

What draft angles do you now notice in your life?
4.28M
52.7K
165
6mo ago
craighillcompany
A quick design fact with @this_kebun What draft angles do you now notice in your life?
We love slip joints.
3.66M
90.1K
212
8mo ago
craighillcompany
We love slip joints.
Shoes are the window to the soul.

Thank you @a24 for trusting us with the creation of this heavy metal figurine in Marcel's likeness.
3.04M
171K
254
11mo ago
craighillcompany
Shoes are the window to the soul. Thank you @a24 for trusting us with the creation of this heavy metal figurine in Marcel's likeness.
The ideal measuring device for us didn't exist, so we designed a new one. The Metrolog has the right balance of precision, functionality, and beauty, to make it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. 

Let us know what you think below.
2.99M
78.5K
1.09K
1mo ago
craighillcompany
The ideal measuring device for us didn't exist, so we designed a new one. The Metrolog has the right balance of precision, functionality, and beauty, to make it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think below.
Help us design our new desk pad!

We've been working on this project for a few months now and thought it would be a good idea to get your input. Please drop any ideas or references below and follow along to see where we take this next.
2.59M
66.0K
1.78K
2mo ago
craighillcompany
Help us design our new desk pad! We've been working on this project for a few months now and thought it would be a good idea to get your input. Please drop any ideas or references below and follow along to see where we take this next.
Let us know what you think in the comments.

*Rainbow, Bumblebee, Sky, and Rocket Ship are not the official names of the Chroma Scissors.
2.54M
23.3K
1.85K
9mo ago
craighillcompany
Let us know what you think in the comments. *Rainbow, Bumblebee, Sky, and Rocket Ship are not the official names of the Chroma Scissors.
The objects in our lives shouldn't just do their jobs — they should inspire us as well.

Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment.

Inspired by these vintage references, we spent two years designing a lighter that doesn't just spark a flame, but that also feels delightful and fun to use.

We hope you enjoy the Swingtop Lighter, available now online.
2.46M
132K
1.21K
4d ago
craighillcompany
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we spent two years designing a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
If you agree with our decree, let us know: what vessel needs a spout next?
1.76M
52.7K
355
2mo ago
craighillcompany
If you agree with our decree, let us know: what vessel needs a spout next?
One benefit of a smoother transition line is that it allows for a smoother cut.

The jagged cutoff on most vintage scissors can snag itself on the material you are cutting through, especially if it's a longer material. A smoother transition from the blade to the handle helps the scissor slide more cleanly through. The functional difference is very marginal, but we thought it was worth sharing. Mostly, we just think it looks good.

What do you think of this little scissors detail? Was it worth the time?
1.71M
25.5K
254
9mo ago
craighillcompany
One benefit of a smoother transition line is that it allows for a smoother cut. The jagged cutoff on most vintage scissors can snag itself on the material you are cutting through, especially if it's a longer material. A smoother transition from the blade to the handle helps the scissor slide more cleanly through. The functional difference is very marginal, but we thought it was worth sharing. Mostly, we just think it looks good. What do you think of this little scissors detail? Was it worth the time?
Making cool wallet, cooler.

We have been working on the Summit Card Case redesign for over a year now. We fell in love with the feeling of this cam mechanism and did everything we could to do it justice. The new Summit is more satisfying, more durable, and more secure. 

We hope you enjoy!
1.56M
21.0K
216
8mo ago
craighillcompany
Making cool wallet, cooler. We have been working on the Summit Card Case redesign for over a year now. We fell in love with the feeling of this cam mechanism and did everything we could to do it justice. The new Summit is more satisfying, more durable, and more secure. We hope you enjoy!
Vesta cases, sovereign cases, and snuff boxes (all shown above) have fallen out of use with the decline of matches, coins, and snuff. We were attracted to the look and tactility of these Victorian references, so we used them as inspiration to design our own pocketable case for cards (or anything else you can fit inside). The Summit Card Case brings some mechanical satisfaction and material joy to our modern phone-centric daily carry. 

Let us know: would you add this to your routine? If not, what's your favorite thing to keep in your pocket?
1.35M
72.5K
357
3w ago
craighillcompany
Vesta cases, sovereign cases, and snuff boxes (all shown above) have fallen out of use with the decline of matches, coins, and snuff. We were attracted to the look and tactility of these Victorian references, so we used them as inspiration to design our own pocketable case for cards (or anything else you can fit inside). The Summit Card Case brings some mechanical satisfaction and material joy to our modern phone-centric daily carry. Let us know: would you add this to your routine? If not, what's your favorite thing to keep in your pocket?
Comment ✂️ if you want the STL files!

We 3D print a lot of educational props and experiments for our videos and have been thinking about creating a page on our website to host the STLs for all of you to enjoy. Let us know if you'd be interested in that.

And also, which scissors stand is your favorite?

Thanks everyone :)
1.30M
29.4K
630
7mo ago
craighillcompany
Comment ✂️ if you want the STL files! We 3D print a lot of educational props and experiments for our videos and have been thinking about creating a page on our website to host the STLs for all of you to enjoy. Let us know if you'd be interested in that. And also, which scissors stand is your favorite? Thanks everyone :)
We hope you never lose your keys again.

When we make a product that resonates with people, we try to think about design modifications that would improve it or make it appeal to more groups of people.

When we first released the Rope Split Ring, we got some feedback from our customers that they would also love it with a longer rope to put around their wrist and grab for in their bags.

And so, we listened. The new Long Rope Split Ring is a small update to our classic nail saving design that opens up some exciting opportunities.

I might make this my new camera strap. How would you use this in your daily life? Let us know below.
1.21M
25.0K
119
10mo ago
craighillcompany
We hope you never lose your keys again. When we make a product that resonates with people, we try to think about design modifications that would improve it or make it appeal to more groups of people. When we first released the Rope Split Ring, we got some feedback from our customers that they would also love it with a longer rope to put around their wrist and grab for in their bags. And so, we listened. The new Long Rope Split Ring is a small update to our classic nail saving design that opens up some exciting opportunities. I might make this my new camera strap. How would you use this in your daily life? Let us know below.
Keys don't have to be boring.

The Victory Key Blank makes us happy and sometimes that's enough.

☝️
1.05M
33.9K
196
12mo ago
craighillcompany
Keys don't have to be boring. The Victory Key Blank makes us happy and sometimes that's enough. ☝️

Craighill (@craighillcompany) Instagram Stats & Analytics

Craighill (@craighillcompany) has 669K Instagram followers with a 3.32% engagement rate over the past 12 months. Across 42.0 posts, Craighill received 3.89M total likes and 118M impressions, averaging 92.5K likes per post. This page tracks Craighill's performance metrics, top content, and engagement trends — updated daily.

Craighill (@craighillcompany) Instagram Analytics FAQ

How many Instagram followers does Craighill have?+
Craighill (@craighillcompany) has 669K Instagram followers as of June 2026.
What is Craighill's Instagram engagement rate?+
Craighill's Instagram engagement rate is 3.32% over the last 12 months, based on 42.0 posts.
How many likes does Craighill get on Instagram?+
Craighill received 3.89M total likes across 42.0 posts in the last 12 months, averaging 92.5K likes per post.
How many Instagram impressions does Craighill get?+
Craighill's Instagram content generated 118M total impressions over the last 12 months.