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followers
722K
impressions
103M
likes
3.52M
comments
23.6K
posts
42
engagement
3.44%
emv
$2.97M
Average per post
2.45M

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How to contain a square. To make this video we examined all of the interesting hinged containers in our office: an airpods case, a pack of 🚬, an old toolbox, and of course our own Summit Card Case. Each of them has its own way of overcoming the problem of lids crossing the interior volume. And so, we encourage you to take a closer look at the hinged things in your life: are they utilizing a higher hinge, dead space, or a swooped lid to make it work? Not all containers are the same. Not all cheese is round.
41.1M
1.97M
8.32K
7mo ago
craighillcompany
How to contain a square. To make this video we examined all of the interesting hinged containers in our office: an airpods case, a pack of 🚬, an old toolbox, and of course our own Summit Card Case. Each of them has its own way of overcoming the problem of lids crossing the interior volume. And so, we encourage you to take a closer look at the hinged things in your life: are they utilizing a higher hinge, dead space, or a swooped lid to make it work? Not all containers are the same. Not all cheese is round.
Becoming undeformable. Last week, we posted a horizontal version of this video to YouTube (check it out) and learned from our audience that two pens use a similar wire gate clip - the UniBall One and the Tombow Airpress. We made this video without knowledge of their existence. "If you build it, they will come" - "they" being the pen experts of the world to explain that we weren't the first. So, we aren't the first to make a wire gate pen, but we are the first to make a cool video about it. May it serve as a guiding light to pen manufactures worldwide. We want more wire gates. Let us know what you think of this direction because it could become the clip on our next pen design.
8.84M
267K
1.72K
5mo ago
craighillcompany
Becoming undeformable. Last week, we posted a horizontal version of this video to YouTube (check it out) and learned from our audience that two pens use a similar wire gate clip - the UniBall One and the Tombow Airpress. We made this video without knowledge of their existence. "If you build it, they will come" - "they" being the pen experts of the world to explain that we weren't the first. So, we aren't the first to make a wire gate pen, but we are the first to make a cool video about it. May it serve as a guiding light to pen manufactures worldwide. We want more wire gates. Let us know what you think of this direction because it could become the clip on our next pen design.
Sometimes new designs hold onto old features that are no longer necessary. Your typical catchall has a lip, is largely flat, and is made from a hard material. This works great as a food tray, but for a catchall tray, it's not ideal. Your stuff is rarely "caught" neatly and the loud noise is not nice to hear, especially at night. So, we made some tweaks to create the tray we wanted by our bedside tables and near our front doors. The Little Cloud Tray softly catches your pocket dump (or other valuable things) and keeps it all organized until another day returns. Let us know what you think. Do you miss the lip?
4.39M
98.6K
486
11mo ago
craighillcompany
Sometimes new designs hold onto old features that are no longer necessary. Your typical catchall has a lip, is largely flat, and is made from a hard material. This works great as a food tray, but for a catchall tray, it's not ideal. Your stuff is rarely "caught" neatly and the loud noise is not nice to hear, especially at night. So, we made some tweaks to create the tray we wanted by our bedside tables and near our front doors. The Little Cloud Tray softly catches your pocket dump (or other valuable things) and keeps it all organized until another day returns. Let us know what you think. Do you miss the lip?
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we spent two years designing a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
4.31M
204K
1.62K
1mo ago
craighillcompany
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we spent two years designing a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
A quick design fact with @this_kebun What draft angles do you now notice in your life?
4.30M
52.9K
164
7mo ago
craighillcompany
A quick design fact with @this_kebun What draft angles do you now notice in your life?
We love slip joints.
3.68M
90.2K
213
9mo ago
craighillcompany
We love slip joints.
The ideal measuring device for us didn't exist, so we designed a new one. The Metrolog has the right balance of precision, functionality, and beauty, to make it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think below.
3.67M
94.3K
1.20K
2mo ago
craighillcompany
The ideal measuring device for us didn't exist, so we designed a new one. The Metrolog has the right balance of precision, functionality, and beauty, to make it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think below.
Help us design our new desk pad! We've been working on this project for a few months now and thought it would be a good idea to get your input. Please drop any ideas or references below and follow along to see where we take this next.
3.14M
77.6K
2.05K
3mo ago
craighillcompany
Help us design our new desk pad! We've been working on this project for a few months now and thought it would be a good idea to get your input. Please drop any ideas or references below and follow along to see where we take this next.
Even more important than sharp blades is good pivot hardware. As we’ve discussed in previous videos, scissors don’t just cut like a knife. They make use of shear force - each scissor half pulls the material in a different direction and it shears apart. Even if your blades are sharp, a loose fastener prevents a tight pass of the blades, leading to an unsatisfying slice. The D-shaped sex bolt is our favorite way to solve the problem of unthreading without removing the threads. It ensures a tight and clean shear through years and years of use. And if your scissors ever need servicing, it allows them to be taken apart. Please see the pinned-comment on this video for notes on disassembly. If you’re in the market for any pivoting object, we recommend taking a close look at the fastener to see if they are designing for unintentional unthreading.
2.95M
87.6K
756
1w ago
craighillcompany
Even more important than sharp blades is good pivot hardware. As we’ve discussed in previous videos, scissors don’t just cut like a knife. They make use of shear force - each scissor half pulls the material in a different direction and it shears apart. Even if your blades are sharp, a loose fastener prevents a tight pass of the blades, leading to an unsatisfying slice. The D-shaped sex bolt is our favorite way to solve the problem of unthreading without removing the threads. It ensures a tight and clean shear through years and years of use. And if your scissors ever need servicing, it allows them to be taken apart. Please see the pinned-comment on this video for notes on disassembly. If you’re in the market for any pivoting object, we recommend taking a close look at the fastener to see if they are designing for unintentional unthreading.
Zip ties, socket wrenches, and surprisingly vintage lighters all use ratchet mechanisms to enable motion in one direction only. We loved figuring out how this little part worked so we could bring it into our design. We hope you find it as satisfying as we do. Let us know what Swingtop Lighter features you want to learn more about next.
2.62M
67.5K
580
1mo ago
craighillcompany
Zip ties, socket wrenches, and surprisingly vintage lighters all use ratchet mechanisms to enable motion in one direction only. We loved figuring out how this little part worked so we could bring it into our design. We hope you find it as satisfying as we do. Let us know what Swingtop Lighter features you want to learn more about next.
Let us know what you think in the comments. *Rainbow, Bumblebee, Sky, and Rocket Ship are not the official names of the Chroma Scissors.
2.55M
23.3K
1.86K
11mo ago
craighillcompany
Let us know what you think in the comments. *Rainbow, Bumblebee, Sky, and Rocket Ship are not the official names of the Chroma Scissors.
If you agree with our decree, let us know: what vessel needs a spout next?
2.03M
59.2K
385
3mo ago
craighillcompany
If you agree with our decree, let us know: what vessel needs a spout next?
Vesta cases, sovereign cases, and snuff boxes (all shown above) have fallen out of use with the decline of matches, coins, and snuff. We were attracted to the look and tactility of these Victorian references, so we used them as inspiration to design our own pocketable case for cards (or anything else you can fit inside). The Summit Card Case brings some mechanical satisfaction and material joy to our modern phone-centric daily carry. Let us know: would you add this to your routine? If not, what's your favorite thing to keep in your pocket?
1.80M
85.8K
422
2mo ago
craighillcompany
Vesta cases, sovereign cases, and snuff boxes (all shown above) have fallen out of use with the decline of matches, coins, and snuff. We were attracted to the look and tactility of these Victorian references, so we used them as inspiration to design our own pocketable case for cards (or anything else you can fit inside). The Summit Card Case brings some mechanical satisfaction and material joy to our modern phone-centric daily carry. Let us know: would you add this to your routine? If not, what's your favorite thing to keep in your pocket?
One benefit of a smoother transition line is that it allows for a smoother cut. The jagged cutoff on most vintage scissors can snag itself on the material you are cutting through, especially if it's a longer material. A smoother transition from the blade to the handle helps the scissor slide more cleanly through. The functional difference is very marginal, but we thought it was worth sharing. Mostly, we just think it looks good. What do you think of this little scissors detail? Was it worth the time?
1.72M
25.6K
255
11mo ago
craighillcompany
One benefit of a smoother transition line is that it allows for a smoother cut. The jagged cutoff on most vintage scissors can snag itself on the material you are cutting through, especially if it's a longer material. A smoother transition from the blade to the handle helps the scissor slide more cleanly through. The functional difference is very marginal, but we thought it was worth sharing. Mostly, we just think it looks good. What do you think of this little scissors detail? Was it worth the time?
The word is out, spark is lit, and the top has swung wide open. Pre-order the Swingtop Lighter now.
1.58M
26.8K
382
1mo ago
craighillcompany
The word is out, spark is lit, and the top has swung wide open. Pre-order the Swingtop Lighter now.
Making cool wallet, cooler. We have been working on the Summit Card Case redesign for over a year now. We fell in love with the feeling of this cam mechanism and did everything we could to do it justice. The new Summit is more satisfying, more durable, and more secure. We hope you enjoy!
1.57M
21.1K
217
9mo ago
craighillcompany
Making cool wallet, cooler. We have been working on the Summit Card Case redesign for over a year now. We fell in love with the feeling of this cam mechanism and did everything we could to do it justice. The new Summit is more satisfying, more durable, and more secure. We hope you enjoy!
Comment ✂️ if you want the STL files! We 3D print a lot of educational props and experiments for our videos and have been thinking about creating a page on our website to host the STLs for all of you to enjoy. Let us know if you'd be interested in that. And also, which scissors stand is your favorite? Thanks everyone :)
1.36M
30.3K
653
8mo ago
craighillcompany
Comment ✂️ if you want the STL files! We 3D print a lot of educational props and experiments for our videos and have been thinking about creating a page on our website to host the STLs for all of you to enjoy. Let us know if you'd be interested in that. And also, which scissors stand is your favorite? Thanks everyone :)
Kevin's Tour de Chamfer Drop your favorite chamfers below. We'll try to find them next time we pull out the chamfer tray.
1.06M
27.9K
278
3mo ago
craighillcompany
Kevin's Tour de Chamfer Drop your favorite chamfers below. We'll try to find them next time we pull out the chamfer tray.
A flashlight fit for display. When we were designing the Temple Flashlight, we collected a ton of references: mini EDC flashlights, camping flashlights, cheap plastic flashlights. While many of them were bright, feature packed, and durable, they were often not aesthetically considered enough to leave out on a desk or shelf. That's exactly why we find ourselves using phone flashlights around the house and on short walks. The real torches are usually hidden away in a toolbox or drawer. So, we designed the Temple with the essential features (USB-C charging, 3 light intensities, and a durable construction), and most importantly, a form that makes it display-worthy. We are excited to keep this out on our desks, bedside tables, and entryways, and hope you find a place for it in your home too. Thanks for watching!
999K
18.8K
511
9mo ago
craighillcompany
A flashlight fit for display. When we were designing the Temple Flashlight, we collected a ton of references: mini EDC flashlights, camping flashlights, cheap plastic flashlights. While many of them were bright, feature packed, and durable, they were often not aesthetically considered enough to leave out on a desk or shelf. That's exactly why we find ourselves using phone flashlights around the house and on short walks. The real torches are usually hidden away in a toolbox or drawer. So, we designed the Temple with the essential features (USB-C charging, 3 light intensities, and a durable construction), and most importantly, a form that makes it display-worthy. We are excited to keep this out on our desks, bedside tables, and entryways, and hope you find a place for it in your home too. Thanks for watching!
It's a frustrating feeling when you have to take a key off of a split ring with a fob. You have to carefully shimmy the fob along and often the split ring edge gets caught on the material. Despite this problem, you can find hundreds of these fob and split ring designs online. The fob attachment is an after thought to the design, rather than a considered addition. To create something better, we started from the beginning. First, we made a better split ring for fobs, and then we made a better fob for that split ring. For us, doing it right means doing it all right.
927K
20.2K
97
11mo ago
craighillcompany
It's a frustrating feeling when you have to take a key off of a split ring with a fob. You have to carefully shimmy the fob along and often the split ring edge gets caught on the material. Despite this problem, you can find hundreds of these fob and split ring designs online. The fob attachment is an after thought to the design, rather than a considered addition. To create something better, we started from the beginning. First, we made a better split ring for fobs, and then we made a better fob for that split ring. For us, doing it right means doing it all right.

Craighill (@craighillcompany) Instagram Stats & Analytics

Craighill (@craighillcompany) has 722K Instagram followers with a 3.44% engagement rate over the past 12 months. Across 42.0 posts, Craighill received 3.52M total likes and 103M impressions, averaging 83.8K likes per post. This page tracks Craighill's performance metrics, top content, and engagement trends — updated daily.

Craighill (@craighillcompany) Instagram Analytics FAQ

How many Instagram followers does Craighill have?+
Craighill (@craighillcompany) has 722K Instagram followers as of August 2026.
What is Craighill's Instagram engagement rate?+
Craighill's Instagram engagement rate is 3.44% over the last 12 months, based on 42.0 posts.
How many likes does Craighill get on Instagram?+
Craighill received 3.52M total likes across 42.0 posts in the last 12 months, averaging 83.8K likes per post.
How many Instagram impressions does Craighill get?+
Craighill's Instagram content generated 103M total impressions over the last 12 months.