NewGet @costco's full report
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followers
2.56M
impressions
101M
likes
3.01M
comments
89.7K
posts
221
engagement
2.90%
emv
$2.88M
Average per post
456K

Key Metrics

Distributions

Top Content

When you run the company but you still know the best lunch in town only costs $1.50. 🌭
19.0M
1.02M
31.6K
7mo ago
costco
When you run the company but you still know the best lunch in town only costs $1.50. 🌭
We're taking guesses... Available at U.S. food court locations only.
7.10M
146K
14.5K
1mo ago
costco
We're taking guesses... Available at U.S. food court locations only.
The Churro is BACK in U.S. food courts for a limited time! Look out for it at your local warehouse over the coming weeks as exact launch dates vary.
6.26M
366K
6.17K
1mo ago
costco
The Churro is BACK in U.S. food courts for a limited time! Look out for it at your local warehouse over the coming weeks as exact launch dates vary.
Who else does the pre-game chant just to fail 5 minutes later? 😂🛒 

🎥: @p.b.andj_
2.96M
66.5K
1.49K
5mo ago
costco
Who else does the pre-game chant just to fail 5 minutes later? 😂🛒 🎥: @p.b.andj_
The story behind the legend. 🎸 Pick up a copy of "Star of the Show: My Life on Stage" by Dolly Parton at Costco.
2.51M
127K
1.61K
10mo ago
costco
The story behind the legend. 🎸 Pick up a copy of "Star of the Show: My Life on Stage" by Dolly Parton at Costco.
Happy National Rotisserie Chicken Day! This is a reminder to shop safely. 🍗🍗

(Disclaimer: This video is made purely for comedy and is not actual medical advice.)
2.37M
41.0K
1.10K
4mo ago
costco
Happy National Rotisserie Chicken Day! This is a reminder to shop safely. 🍗🍗 (Disclaimer: This video is made purely for comedy and is not actual medical advice.)
Kirkland Signature™ Tonkotsu Ramen Broth: Your new weeknight MVP. 🏆 Quick, savory, and seriously delicious. 🥣🙏

Available in select Costco locations.
Item 1978580
1.90M
25.9K
589
7mo ago
costco
Kirkland Signature™ Tonkotsu Ramen Broth: Your new weeknight MVP. 🏆 Quick, savory, and seriously delicious. 🥣🙏 Available in select Costco locations. Item 1978580
Moving at the speed of Costco pumpkin pie 🥧⁣
⁣
🎥: @costco_canada
1.85M
57.0K
857
10mo ago
costco
Moving at the speed of Costco pumpkin pie 🥧⁣ ⁣ 🎥: @costco_canada
The newest addition to the sundae lineup: The Caramel Churro Sundae! 🍨
1.72M
14.3K
969
6mo ago
costco
The newest addition to the sundae lineup: The Caramel Churro Sundae! 🍨
We got a table at the most exclusive spot in town 🍕🍽️ 

Happy April Fool’s Day!
1.59M
46.1K
888
6mo ago
costco
We got a table at the most exclusive spot in town 🍕🍽️ Happy April Fool’s Day!
Constant, reliable, and entirely unbothered by the economy.
1.49M
18.8K
1.39K
3mo ago
costco
Constant, reliable, and entirely unbothered by the economy.
They’re just too soft. 🤗
1.11M
4.28K
799
10mo ago
costco
They’re just too soft. 🤗
The dance is seamless. 💃🕺
1.01M
6.64K
221
9mo ago
costco
The dance is seamless. 💃🕺
We do quarter-zips out here.
1.01M
20.1K
235
10mo ago
costco
We do quarter-zips out here.
We got Seafood Boil at home 🦀 

TT: @jkillv
1.01M
17.6K
600
3mo ago
costco
We got Seafood Boil at home 🦀 TT: @jkillv
Day time clubbing. 🕺💃 🪩
1.00M
7.07K
219
9mo ago
costco
Day time clubbing. 🕺💃 🪩
I slipped and fell... into Costco. 😅
967K
17.0K
403
9mo ago
costco
I slipped and fell... into Costco. 😅
Oh bet ✌
959K
10.8K
313
6mo ago
costco
Oh bet ✌
Costco cardio 🏃‍♀️
938K
4.89K
244
9mo ago
costco
Costco cardio 🏃‍♀️
Founded by Sol Price, the company’s first location opened in 1976 under the Price Club name. The location was in a converted airplane hangar on Morena Boulevard in San Diego. Originally serving only small businesses, the company found it could achieve far greater buying clout by also serving a selected audience of non-business members.
849K
34.0K
482
10mo ago
costco
Founded by Sol Price, the company’s first location opened in 1976 under the Price Club name. The location was in a converted airplane hangar on Morena Boulevard in San Diego. Originally serving only small businesses, the company found it could achieve far greater buying clout by also serving a selected audience of non-business members.

Costco (@costco) Instagram Stats & Analytics

Costco (@costco) has 2.56M Instagram followers with a 2.90% engagement rate over the past 12 months. Across 221 posts, Costco received 3.01M total likes and 101M impressions, averaging 13.6K likes per post. This page tracks Costco's performance metrics, top content, and engagement trends — updated daily. To benchmark @costco against other accounts, use Socialpruf's Instagram competitor analysis tool.

Costco (@costco) Instagram Analytics FAQ

How many Instagram followers does Costco have?+
Costco (@costco) has 2.56M Instagram followers as of October 2026.
What is Costco's Instagram engagement rate?+
Costco's Instagram engagement rate is 2.90% over the last 12 months, based on 221 posts.
How many likes does Costco get on Instagram?+
Costco received 3.01M total likes across 221 posts in the last 12 months, averaging 13.6K likes per post.
How many Instagram impressions does Costco get?+
Costco's Instagram content generated 101M total impressions over the last 12 months.
Can I compare Costco with other Instagram accounts?+
Yes. Add @costco to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.