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followers
217K
impressions
19.2M
likes
455K
comments
32.5K
posts
157
engagement
2.52%
emv
$538K
Average per post
122K

Key Metrics

Distributions

Top Content

@blackvoyagenyc is a Little Luxury.

Comment “Voyage” to get a link to check it out.
1.14M
23.5K
1.95K
5mo ago
calebulf
@blackvoyagenyc is a Little Luxury. Comment “Voyage” to get a link to check it out.
Sleep or Die is finally making sleep sexy, and they have an incredible product to back it up.

Learn more @haveyouslept 🌶️ 
Shop sleep-or-die.com
1.10M
16.8K
1.44K
5mo ago
calebulf
Sleep or Die is finally making sleep sexy, and they have an incredible product to back it up. Learn more @haveyouslept 🌶️ Shop sleep-or-die.com
These are the top 7 luxury ranges I would buy right now

Comment “Range” to get a link to check them out. 

@bertazzoni_official 
@hestanappliances 
@ilve_official 
@subzeroandwolf 
@l_atelier_paris 
@officine_gullo 
@lacornueofficial
847K
38.6K
4.95K
6mo ago
calebulf
These are the top 7 luxury ranges I would buy right now Comment “Range” to get a link to check them out. @bertazzoni_official @hestanappliances @ilve_official @subzeroandwolf @l_atelier_paris @officine_gullo @lacornueofficial
Product vs marketing: earbuds

Comment Earbuds2 to get a link!
837K
26.0K
314
3mo ago
calebulf
Product vs marketing: earbuds Comment Earbuds2 to get a link!
Product vs marketing: Coffee Makers

Comment Coffee to get a link!

@xbloom_coffee 
@fellowproducts 
@ratiocoffee 
@moccamasterusa 

#design #productrecs #CoffeeMakers
740K
9.74K
177
11mo ago
calebulf
Product vs marketing: Coffee Makers Comment Coffee to get a link! @xbloom_coffee @fellowproducts @ratiocoffee @moccamasterusa #design #productrecs #CoffeeMakers
These are the top 7 luxury flatware sets I would buy right now

Comment Flatware to get a link!

@theluxuryartmepra 
@christofle 
@schiavon_silverware 
@pottflatware 
@ercuis 
@alain_saint_joanis 

Even if it’s wildly out of your price range, we can appreciate the beauty in the design and the quality of the craftsmanship ✨
Follow me for more recs on products across home and technology, fashion and more.

#productdesign #top7recs #flatware
600K
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203
11mo ago
calebulf
These are the top 7 luxury flatware sets I would buy right now Comment Flatware to get a link! @theluxuryartmepra @christofle @schiavon_silverware @pottflatware @ercuis @alain_saint_joanis Even if it’s wildly out of your price range, we can appreciate the beauty in the design and the quality of the craftsmanship ✨ Follow me for more recs on products across home and technology, fashion and more. #productdesign #top7recs #flatware
@dyson just launched a $500 toothbrush with a camera and it’s incredible.

Comment Dyson to be one of the first people to buy it and drop your thoughts below.

@dysonbeauty @dysonusa
567K
33.6K
558
1mo ago
calebulf
@dyson just launched a $500 toothbrush with a camera and it’s incredible. Comment Dyson to be one of the first people to buy it and drop your thoughts below. @dysonbeauty @dysonusa
Are you buying the product or the marketing? Bluetooth Speakers 

Comment PORTABLE for a link to my favs!
542K
10.6K
135
3mo ago
calebulf
Are you buying the product or the marketing? Bluetooth Speakers Comment PORTABLE for a link to my favs!
These are the top 7 affordable dinnerware sets I would buy right now

Comment Dinner to get a link!
@potterybarn 
@lenox 
@westelm 
@hawkinsnewyork 
@anthropologiehome 
@costanovatableware 

#productdesign #top7recs  #dinnerware
521K
12.2K
156
11mo ago
calebulf
These are the top 7 affordable dinnerware sets I would buy right now Comment Dinner to get a link! @potterybarn @lenox @westelm @hawkinsnewyork @anthropologiehome @costanovatableware #productdesign #top7recs #dinnerware
This is how you buy a mattress.

Comment Bed to get a link to check them out

If you want to figure out what to buy, these are the things you need to start your research, featuring my favorite @avocado.green 

#AvocadoMattress #AvocadoPartner
#SleepWithPurpose #AvocadoLuxuryOrganic
482K
593
112
3mo ago
calebulf
This is how you buy a mattress. Comment Bed to get a link to check them out If you want to figure out what to buy, these are the things you need to start your research, featuring my favorite @avocado.green #AvocadoMattress #AvocadoPartner #SleepWithPurpose #AvocadoLuxuryOrganic
Product vs marketing: Expresso Machines

Comment Expresso to get a link!

@lamarzocco.usa 
@lelit_official 
@anzacoffee 
@breville 
@profitecespresso 

#design #productrecs #espressomachine
481K
9.12K
186
11mo ago
calebulf
Product vs marketing: Expresso Machines Comment Expresso to get a link! @lamarzocco.usa @lelit_official @anzacoffee @breville @profitecespresso #design #productrecs #espressomachine
Little Luxuries Season 3 Episode 5
Comment Loewe to get a link!

@trudon 
@loewe_perfumes 
@craighillcompany 

#design #productdesign #littleluxuries
433K
14.2K
94
10mo ago
calebulf
Little Luxuries Season 3 Episode 5 Comment Loewe to get a link! @trudon @loewe_perfumes @craighillcompany #design #productdesign #littleluxuries
5 of my favorite little luxuries pt 1
Comment honey for the links!
389K
7.56K
2.43K
2mo ago
calebulf
5 of my favorite little luxuries pt 1 Comment honey for the links!
The @jacquemus x @nike moon shoe is the shoe of the summer ☀️ 👟
357K
7.48K
134
7mo ago
calebulf
The @jacquemus x @nike moon shoe is the shoe of the summer ☀️ 👟
These are the top 7 pieces I would buy from @the_essential_store right now. 

Comment “haiku” to get a link with the discount or use my name CALEB to save an additional 10% and get free shipping.

Had a lot of fun shopping the site and definitely going to get a few pieces for myself!
349K
3.02K
304
8mo ago
calebulf
These are the top 7 pieces I would buy from @the_essential_store right now. Comment “haiku” to get a link with the discount or use my name CALEB to save an additional 10% and get free shipping. Had a lot of fun shopping the site and definitely going to get a few pieces for myself!
Are you buying the product or the marketing? 
Espresso machines 
Comment espresso for a link to my favs!
344K
8.17K
919
2mo ago
calebulf
Are you buying the product or the marketing? Espresso machines Comment espresso for a link to my favs!
These are the top 7 wine glasses I would buy right now

@riedel_official 
@zwieselglas 
@zaltoglas 
@mygabrielglas 
@josephinenhutte 
@lobmeyr 
@duralexusa 

Follow me for more recs on products across home, technology, fashion and more.

#productdesign #top7recs  #wineglasses
342K
7.96K
127
11mo ago
calebulf
These are the top 7 wine glasses I would buy right now @riedel_official @zwieselglas @zaltoglas @mygabrielglas @josephinenhutte @lobmeyr @duralexusa Follow me for more recs on products across home, technology, fashion and more. #productdesign #top7recs #wineglasses
The top 7 Luxury Resorts I would stay at this summer. 

We’re covering the whole world from the Adriatic to Indonesia to Rwanda. These all have incredible stories and could be covered in detail but here’s quick overview of what’s on my radar.

@nihi 
@amansvetistefan 
@passalacqualakecomo 
@bawahreserve 
@wearewilderness 
@reschio 
@fourseasons
302K
7.37K
122
5mo ago
calebulf
The top 7 Luxury Resorts I would stay at this summer. We’re covering the whole world from the Adriatic to Indonesia to Rwanda. These all have incredible stories and could be covered in detail but here’s quick overview of what’s on my radar. @nihi @amansvetistefan @passalacqualakecomo @bawahreserve @wearewilderness @reschio @fourseasons
Product vs marketing: TVs

Comment TV to get a link!
278K
6.92K
65
12mo ago
calebulf
Product vs marketing: TVs Comment TV to get a link!
Are we smoking again? Cigarettes are back in the cultural zeitgeist, and honestly it’s a sign America is healing. In a wellness boom where we optimize everything from Whoop scores to no-seed-oil salads, people are quietly opting out for a minute.

Call it the overoptimization backlash. Turns out the Blue Zones are full of people ripping darts while they live to 100, so a cigarette becomes permission to be unoptimized. Grounding, a little dangerous, dare I say chic.

To be clear, we’re not becoming smokers, smoking’s down. It’s a sexy prop, a moment of connection on a night out. A little luxury. So are we healing? Drop your take.
277K
16.3K
697
3mo ago
calebulf
Are we smoking again? Cigarettes are back in the cultural zeitgeist, and honestly it’s a sign America is healing. In a wellness boom where we optimize everything from Whoop scores to no-seed-oil salads, people are quietly opting out for a minute. Call it the overoptimization backlash. Turns out the Blue Zones are full of people ripping darts while they live to 100, so a cigarette becomes permission to be unoptimized. Grounding, a little dangerous, dare I say chic. To be clear, we’re not becoming smokers, smoking’s down. It’s a sexy prop, a moment of connection on a night out. A little luxury. So are we healing? Drop your take.

Caleb Ulffers (@calebulf) Instagram Stats & Analytics

Caleb Ulffers (@calebulf) has 217K Instagram followers with a 2.52% engagement rate over the past 12 months. Across 157 posts, Caleb Ulffers received 455K total likes and 19.2M impressions, averaging 2.90K likes per post. This page tracks Caleb Ulffers's performance metrics, top content, and engagement trends — updated daily. To benchmark @calebulf against other accounts, use Socialpruf's Instagram competitor analysis tool.

Caleb Ulffers (@calebulf) Instagram Analytics FAQ

How many Instagram followers does Caleb Ulffers have?+
Caleb Ulffers (@calebulf) has 217K Instagram followers as of October 2026.
What is Caleb Ulffers's Instagram engagement rate?+
Caleb Ulffers's Instagram engagement rate is 2.52% over the last 12 months, based on 157 posts.
How many likes does Caleb Ulffers get on Instagram?+
Caleb Ulffers received 455K total likes across 157 posts in the last 12 months, averaging 2.90K likes per post.
How many Instagram impressions does Caleb Ulffers get?+
Caleb Ulffers's Instagram content generated 19.2M total impressions over the last 12 months.
Can I compare Caleb Ulffers with other Instagram accounts?+
Yes. Add @calebulf to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.