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How to benchmark your competitive landscape with Socialpruf
How to Benchmark the Competitive Landscape
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followers
43.2M
impressions
1.44B
likes
13.6M
comments
126K
posts
1.79K
engagement
0.893%
emv
$32.3M
Average per post
804K

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Top Content

8th most viewed video this year. Thick brownie hot chocolate topped with toasted marshmallow, whipped cream, sprinkles, hot fudge and soft brownie pieces! @glacenewyork I think this may be your best drink yet.❄️❤️Find the best hot chocolate at the Glace food truck in Rockefeller Center or @glacenewyork’s Upper East Side storefront. 🍫☕️
16.5M
360K
556
7mo ago
buzzfeedtasty
8th most viewed video this year. Thick brownie hot chocolate topped with toasted marshmallow, whipped cream, sprinkles, hot fudge and soft brownie pieces! @glacenewyork I think this may be your best drink yet.❄️❤️Find the best hot chocolate at the Glace food truck in Rockefeller Center or @glacenewyork’s Upper East Side storefront. 🍫☕️
Crispy Rice Paper Seaweed Rolls Filling: 4 oz. vermicelli noodles Hot water, to rehydrate noodles 10 oz. shrimp, peeled and deveined 2 scallions, chopped 1/2 carrot, shredded 2 dried shiitake mushrooms, rehydrated and diced 2 Tbsp soy sauce 1 Tbsp oyster sauce 1 tsp sesame oil 1/4 tsp salt Dipping Sauce: 3 Tbsp soy sauce 1 Tbsp oyster sauce 1 1/2 tsp sugar 1 Tbsp water 1 tsp sesame seeds Rolls: 12 sheets rice paper 6 sheets roasted seaweed nori, cut in half Oil, for frying 1. Make the filling: Soak the vermicelli noodles in hot water (just enough to cover) for about 5 minutes, or until softened. Drain well, then snip into smaller pieces with kitchen scissors. 2. Place the shrimp in a food processor, and pulse until it forms a smooth paste. Alternatively, you can finely mince it with a knife until paste-like. 3. In a medium bowl, mix together the chopped noodles, shrimp paste, scallions, carrot, mushrooms, soy sauce, oyster sauce, sesame oil, and salt until everything is well combined. 4. Make the dipping sauce: Whisk together the soy sauce, oyster sauce, sugar, water, and sesame seeds in a bowl. Set aside. 5. Make the rolls: Fill a large shallow plate with lukewarm water. Dip one sheet of rice paper for 5–10 seconds, just until pliable, then place it on a clean surface. Lay half a sheet of roasted nori in the center, then spoon about 2 tablespoons of filling horizontally like a log. Fold the bottom edge up, tuck in the sides, and roll up tightly. Repeat with the remaining filling and wrappers. 6. Heat about 1 inch of oil in a large skillet over medium heat. Fry the rolls in batches, being careful not to overcrowd the pan, for 3–5 minutes, turning occasionally, until all sides are golden and crispy. 7. Remove from the oil, drain briefly on a wire rack, and enjoy immediately.
9.90M
133K
525
10mo ago
buzzfeedtasty
Crispy Rice Paper Seaweed Rolls Filling: 4 oz. vermicelli noodles Hot water, to rehydrate noodles 10 oz. shrimp, peeled and deveined 2 scallions, chopped 1/2 carrot, shredded 2 dried shiitake mushrooms, rehydrated and diced 2 Tbsp soy sauce 1 Tbsp oyster sauce 1 tsp sesame oil 1/4 tsp salt Dipping Sauce: 3 Tbsp soy sauce 1 Tbsp oyster sauce 1 1/2 tsp sugar 1 Tbsp water 1 tsp sesame seeds Rolls: 12 sheets rice paper 6 sheets roasted seaweed nori, cut in half Oil, for frying 1. Make the filling: Soak the vermicelli noodles in hot water (just enough to cover) for about 5 minutes, or until softened. Drain well, then snip into smaller pieces with kitchen scissors. 2. Place the shrimp in a food processor, and pulse until it forms a smooth paste. Alternatively, you can finely mince it with a knife until paste-like. 3. In a medium bowl, mix together the chopped noodles, shrimp paste, scallions, carrot, mushrooms, soy sauce, oyster sauce, sesame oil, and salt until everything is well combined. 4. Make the dipping sauce: Whisk together the soy sauce, oyster sauce, sugar, water, and sesame seeds in a bowl. Set aside. 5. Make the rolls: Fill a large shallow plate with lukewarm water. Dip one sheet of rice paper for 5–10 seconds, just until pliable, then place it on a clean surface. Lay half a sheet of roasted nori in the center, then spoon about 2 tablespoons of filling horizontally like a log. Fold the bottom edge up, tuck in the sides, and roll up tightly. Repeat with the remaining filling and wrappers. 6. Heat about 1 inch of oil in a large skillet over medium heat. Fry the rolls in batches, being careful not to overcrowd the pan, for 3–5 minutes, turning occasionally, until all sides are golden and crispy. 7. Remove from the oil, drain briefly on a wire rack, and enjoy immediately.
Coming in hot as our 2nd most viewed video of 2025 at 29M views!! No more relying on the sniff test with this no-waste tomato paste trick!
8.55M
20.0K
215
7mo ago
buzzfeedtasty
Coming in hot as our 2nd most viewed video of 2025 at 29M views!! No more relying on the sniff test with this no-waste tomato paste trick!
These 3-Ingredient Raspberry Chocolate Cups are perfect for when you're craving something sweet! Just pop them out of the freezer when you're ready to eat. Find the recipe on Tasty.co or in bio!
8.35M
70.9K
133
6mo ago
buzzfeedtasty
These 3-Ingredient Raspberry Chocolate Cups are perfect for when you're craving something sweet! Just pop them out of the freezer when you're ready to eat. Find the recipe on Tasty.co or in bio!
This was our most viewed video from 2025 at 48.8M views!!! Let’s count down to the New Year with our most viewed videos!! 🎉 Find the link to this gadget in our bio!
8.17M
33.3K
224
7mo ago
buzzfeedtasty
This was our most viewed video from 2025 at 48.8M views!!! Let’s count down to the New Year with our most viewed videos!! 🎉 Find the link to this gadget in our bio!
Easy no-fold dumplings: All the flavor, none of the fuss! ✨ Find the recipe linked in bio @groovyfoodiess
7.91M
243K
874
11mo ago
buzzfeedtasty
Easy no-fold dumplings: All the flavor, none of the fuss! ✨ Find the recipe linked in bio @groovyfoodiess
Using a cheesecloth is the key! If your turkey isn't crispy and moist, I'm not eating it!
6.75M
52.2K
627
8mo ago
buzzfeedtasty
Using a cheesecloth is the key! If your turkey isn't crispy and moist, I'm not eating it!
Ghapama (Stuffed Pumpkin) a traditional Armenian delicacy made by the Armenian community of Iran 🎄 #Christmas #averytastychristmas Ingredients: Medium sized pumpkin Handful of walnuts, pistachios, almonds Handful of pitted dates, dried apricot and raisins 1 tsp cinnamon 1 tsp nutmeg 1 tbsp salt 1 tbsp agave syrup/maple syrup/honey 1/6 tsp saffron dissolved in 1/4 cup boiling water 2 cups basmati rice Method: Cut the top off the pumpkin and remove the seeds from the inside. Brush inside and outside with oil. Half cook the rice - boil 2 cups of rice with 1 tbsp salt and water until half cooked. Drain and wash with cold water. Set aside.Roughly chop the nuts and dried fruits. Sautee in some oil for a few minutes. Add cinnamon, nutmeg and syrup.Layer the rice, and toasted nut mixture inside the pumpkin. For every layer add a sprinkle of cinnamon and nutmeg, and some saffron water. Once the pumpkin is full, add the lid back on.Bake at 180 for an hour or until the pumpkin is cooked through
6.54M
245K
2.92K
7mo ago
buzzfeedtasty
Ghapama (Stuffed Pumpkin) a traditional Armenian delicacy made by the Armenian community of Iran 🎄 #Christmas #averytastychristmas Ingredients: Medium sized pumpkin Handful of walnuts, pistachios, almonds Handful of pitted dates, dried apricot and raisins 1 tsp cinnamon 1 tsp nutmeg 1 tbsp salt 1 tbsp agave syrup/maple syrup/honey 1/6 tsp saffron dissolved in 1/4 cup boiling water 2 cups basmati rice Method: Cut the top off the pumpkin and remove the seeds from the inside. Brush inside and outside with oil. Half cook the rice - boil 2 cups of rice with 1 tbsp salt and water until half cooked. Drain and wash with cold water. Set aside.Roughly chop the nuts and dried fruits. Sautee in some oil for a few minutes. Add cinnamon, nutmeg and syrup.Layer the rice, and toasted nut mixture inside the pumpkin. For every layer add a sprinkle of cinnamon and nutmeg, and some saffron water. Once the pumpkin is full, add the lid back on.Bake at 180 for an hour or until the pumpkin is cooked through
Ube Honeycomb Cake, inspired by Vietnamese Bánh Bò Nướng! 🌟🍯🍇✨ Find the recipe linked in bio @groovyfoodiess
6.41M
62.9K
311
10mo ago
buzzfeedtasty
Ube Honeycomb Cake, inspired by Vietnamese Bánh Bò Nướng! 🌟🍯🍇✨ Find the recipe linked in bio @groovyfoodiess
#11 Level up your coffee game with this affogato hack! This video racked up 11.1M views this year and you still have time to try it out. Just brew your espresso right into your mini ice cream. Instant bliss!
6.40M
30.4K
69
7mo ago
buzzfeedtasty
#11 Level up your coffee game with this affogato hack! This video racked up 11.1M views this year and you still have time to try it out. Just brew your espresso right into your mini ice cream. Instant bliss!
Hot apple cider, with a toasted marshmallow and cinnamon sugar ring from @glacenewyork 😍🍎Grab this hot apple cider and other fall treats like their apple cider slushy while in season.🍫We also love their viral thick hot chocolate that will be released tomorrow, November 7th, at their Upper East Side flagship store and their Rockefeller Center truck! ☕️ What drink do you prefer during the winter time?
6.29M
50.0K
318
8mo ago
buzzfeedtasty
Hot apple cider, with a toasted marshmallow and cinnamon sugar ring from @glacenewyork 😍🍎Grab this hot apple cider and other fall treats like their apple cider slushy while in season.🍫We also love their viral thick hot chocolate that will be released tomorrow, November 7th, at their Upper East Side flagship store and their Rockefeller Center truck! ☕️ What drink do you prefer during the winter time?
Ditto Marshmallow Cake by @katlieu! Can’t find a Ditto in the wild? Transform it into an ube cake with the best chiffon recipe on page 87 of "Modern Asian Baking at Home." Give it a try! 🍰💜 Shop the cookbook in our link in bio INGREDIENTS Oil, butter, or nonstick spray, for greasing For the yolk batter: 4 large egg yolks 1 cup cake flour 2 tablespoons sugar ½ teaspoon baking powder A pinch of salt or miso ½ cup sparkling water 1 tablespoon Greek yogurt 1 teaspoon-1 tablespoon ube extract (for purple color and ube flavor) For the egg white batter: 4 large egg whites ¼ teaspoon cream of tartar or ½ teaspoon lemon juice (for stabilization) ½ cup powdered sugar PREPARATION 1. Grease the rice cooker bowl with oil, butter, or nonstick spray. 2. To make the yolk batter, mix all the yolk batter ingredients in a medium bowl until smooth. 3. To make the egg white batter, in a separate bowl, whip the egg whites with the cream of tartar or lemon juice until soft peaks form. Gradually add the powdered sugar and continue whipping until stiff peaks form. You can use a stand mixer fitted with a whisk attachment or hand mixer. 4. Gently fold the egg whites into the yolk batter using a rubber spatula, being careful to not deflate the mixture. Fold until no white streaks remain. 5. Gently pour the cake batter into the prepared bowl, smoothing the top without deflating the mixture. 6. To cook in a rice cooker, set the rice cooker to “Mixed Mode” first. Once that cycle is complete, set it to “Hard Mode.” If the cake is still not done, run it once more on “Quick Mode.” If your rice cooker does not have all these modes, try cooking the cake on 1½ cycles to start. 7. Enjoy your light, fluffy marshmallow-like ube cake!
5.85M
69.3K
166
10mo ago
buzzfeedtasty
Ditto Marshmallow Cake by @katlieu! Can’t find a Ditto in the wild? Transform it into an ube cake with the best chiffon recipe on page 87 of "Modern Asian Baking at Home." Give it a try! 🍰💜 Shop the cookbook in our link in bio INGREDIENTS Oil, butter, or nonstick spray, for greasing For the yolk batter: 4 large egg yolks 1 cup cake flour 2 tablespoons sugar ½ teaspoon baking powder A pinch of salt or miso ½ cup sparkling water 1 tablespoon Greek yogurt 1 teaspoon-1 tablespoon ube extract (for purple color and ube flavor) For the egg white batter: 4 large egg whites ¼ teaspoon cream of tartar or ½ teaspoon lemon juice (for stabilization) ½ cup powdered sugar PREPARATION 1. Grease the rice cooker bowl with oil, butter, or nonstick spray. 2. To make the yolk batter, mix all the yolk batter ingredients in a medium bowl until smooth. 3. To make the egg white batter, in a separate bowl, whip the egg whites with the cream of tartar or lemon juice until soft peaks form. Gradually add the powdered sugar and continue whipping until stiff peaks form. You can use a stand mixer fitted with a whisk attachment or hand mixer. 4. Gently fold the egg whites into the yolk batter using a rubber spatula, being careful to not deflate the mixture. Fold until no white streaks remain. 5. Gently pour the cake batter into the prepared bowl, smoothing the top without deflating the mixture. 6. To cook in a rice cooker, set the rice cooker to “Mixed Mode” first. Once that cycle is complete, set it to “Hard Mode.” If the cake is still not done, run it once more on “Quick Mode.” If your rice cooker does not have all these modes, try cooking the cake on 1½ cycles to start. 7. Enjoy your light, fluffy marshmallow-like ube cake!
The perfect picnic food! 🍙 by @groovyfoodiess Ingredients: -1 cup rice, cooked -½ can Spam, cubed -1 Tbsp soy sauce -1 Tbsp sugar -2 Tbsp bbq sauce -3 eggs -spray oil -4 Tbsp furikake Garnish: -chives -kewpie mayo -seaweed strips Steps: 1. Cook rice according to package instructions and set aside to cool. 2. Cube spam into small bites, set aside. 3. In a large pan on medium heat, spray with cooking oil before adding spam. Toast on all sides until slightly brown, about 3 minutes. 4. Add in the soy sauce, sugar, and bbq sauce, and cook for another 3 minutes or until the sauce thickens to liking. Remove and set aside. 5. In a bowl, mix your eggs to scramble. 6. In the same pan over medium heat, spray with cooking oil and scramble the eggs until set, about 1 minute. Set aside. 7. In a large mixing bowl, combine cooled cooked rice with spam, scrambled egg, and furikake. 8. Mix well and form into round balls. 9. Wrap the rice balls with the seaweed strips and top with kewpie and chives. 10. Enjoy immediately!
5.80M
171K
371
2w ago
buzzfeedtasty
The perfect picnic food! 🍙 by @groovyfoodiess Ingredients: -1 cup rice, cooked -½ can Spam, cubed -1 Tbsp soy sauce -1 Tbsp sugar -2 Tbsp bbq sauce -3 eggs -spray oil -4 Tbsp furikake Garnish: -chives -kewpie mayo -seaweed strips Steps: 1. Cook rice according to package instructions and set aside to cool. 2. Cube spam into small bites, set aside. 3. In a large pan on medium heat, spray with cooking oil before adding spam. Toast on all sides until slightly brown, about 3 minutes. 4. Add in the soy sauce, sugar, and bbq sauce, and cook for another 3 minutes or until the sauce thickens to liking. Remove and set aside. 5. In a bowl, mix your eggs to scramble. 6. In the same pan over medium heat, spray with cooking oil and scramble the eggs until set, about 1 minute. Set aside. 7. In a large mixing bowl, combine cooled cooked rice with spam, scrambled egg, and furikake. 8. Mix well and form into round balls. 9. Wrap the rice balls with the seaweed strips and top with kewpie and chives. 10. Enjoy immediately!
Finally at #12 is BBQ Spam Onigiri by @groovyfoodiess with 10.3M views!!🍚🥩 Ingredients: -1 cup rice, cooked -½ can Spam, cubed -1 Tbsp soy sauce -1 Tbsp sugar -2 Tbsp bbq sauce -3 eggs -spray oil -4 Tbsp furikake Garnish: -chives -kewpie mayo -seaweed strips Steps: 1. Cook rice according to package instructions and set aside to cool. 2. Cube spam into small bites, set aside. 3. In a large pan on medium heat, spray with cooking oil before adding spam. Toast on all sides until slightly brown, about 3 minutes. 4. Add in the soy sauce, sugar, and bbq sauce, and cook for another 3 minutes or until the sauce thickens to liking. Remove and set aside. 5. In a bowl, mix your eggs to scramble. 6. In the same pan over medium heat, spray with cooking oil and scramble the eggs until set, about 1 minute. Set aside. 7. In a large mixing bowl, combine cooled cooked rice with spam, scrambled egg, and furikake. 8. Mix well and form into round balls. 9. Wrap the rice balls with the seaweed strips and top with kewpie and chives. 10. Enjoy immediately!
5.69M
270K
329
7mo ago
buzzfeedtasty
Finally at #12 is BBQ Spam Onigiri by @groovyfoodiess with 10.3M views!!🍚🥩 Ingredients: -1 cup rice, cooked -½ can Spam, cubed -1 Tbsp soy sauce -1 Tbsp sugar -2 Tbsp bbq sauce -3 eggs -spray oil -4 Tbsp furikake Garnish: -chives -kewpie mayo -seaweed strips Steps: 1. Cook rice according to package instructions and set aside to cool. 2. Cube spam into small bites, set aside. 3. In a large pan on medium heat, spray with cooking oil before adding spam. Toast on all sides until slightly brown, about 3 minutes. 4. Add in the soy sauce, sugar, and bbq sauce, and cook for another 3 minutes or until the sauce thickens to liking. Remove and set aside. 5. In a bowl, mix your eggs to scramble. 6. In the same pan over medium heat, spray with cooking oil and scramble the eggs until set, about 1 minute. Set aside. 7. In a large mixing bowl, combine cooled cooked rice with spam, scrambled egg, and furikake. 8. Mix well and form into round balls. 9. Wrap the rice balls with the seaweed strips and top with kewpie and chives. 10. Enjoy immediately!
Bring the excitement of state fairs to your table with Corn Dog Pancakes! These savory hot dogs wrapped in fluffy, cornmeal-infused pancakes offer a unique twist on a classic fair favorite. Find the recipe linked in bio
5.64M
41.7K
297
10mo ago
buzzfeedtasty
Bring the excitement of state fairs to your table with Corn Dog Pancakes! These savory hot dogs wrapped in fluffy, cornmeal-infused pancakes offer a unique twist on a classic fair favorite. Find the recipe linked in bio
Our 3rd most viewed video of 2025 is hot dog chips at 24.6M views!! This unhinged snack is salty, crunchy and down right delicious! And yes we know there will be a heated rivalry over this one. 🤤🌭
5.40M
55.8K
769
7mo ago
buzzfeedtasty
Our 3rd most viewed video of 2025 is hot dog chips at 24.6M views!! This unhinged snack is salty, crunchy and down right delicious! And yes we know there will be a heated rivalry over this one. 🤤🌭
Wash your cheese takes the #4 spot at 15.1M views!! 2025 was filled with a lot of tips and tricks and this one is definitely worth trying. If you're looking for the ultimate cheese pull then wash your cheese!!
5.25M
18.8K
921
7mo ago
buzzfeedtasty
Wash your cheese takes the #4 spot at 15.1M views!! 2025 was filled with a lot of tips and tricks and this one is definitely worth trying. If you're looking for the ultimate cheese pull then wash your cheese!!
Would you try butter dipped ice cream?! 🧐@foodvsmia visited @papadamournyc to try this viral treat made up of creamy Madagascan vanilla bean soft serve, dipped in a French butter shell (made with the best Isigny Ste. Mère butter from France) and sprinkled with fleur de sel. Don’t forget the vanilla mochi surprise at the bottom! This treat is available until the end of the year in store. 🧈🍦Let’s see how many people would try it below! 👀
5.19M
36.3K
1.57K
8mo ago
buzzfeedtasty
Would you try butter dipped ice cream?! 🧐@foodvsmia visited @papadamournyc to try this viral treat made up of creamy Madagascan vanilla bean soft serve, dipped in a French butter shell (made with the best Isigny Ste. Mère butter from France) and sprinkled with fleur de sel. Don’t forget the vanilla mochi surprise at the bottom! This treat is available until the end of the year in store. 🧈🍦Let’s see how many people would try it below! 👀
Garlic parm fries… but make them at home 🤤🍟 Why spend restaurant prices when you can whip these up for way less—and they taste just as good (if not better)? ✨ Ingredients: - Frozen fries of choice - 2 tbsp butter - 1 tsp minced garlic - Pinch of fresh or dried rosemary - Salt & pepper, to taste - Grated parmesan cheese - Truffle oil (optional, but worth it) 🔥 How to make: - Air fry (or bake) your fries according to package instructions. - In a microwave-safe bowl, combine butter, garlic, rosemary, salt, and pepper. - Microwave for 30–60 seconds until melted and fragrant. - Toss hot fries in the garlic butter until fully coated. - Finish with plenty of parmesan and a drizzle of truffle oil (if using). - Toss again and dig in! Follow @goodeatsbyrose for more easy, crave-worthy recipes you can make right at home 👩‍🍳
5.14M
124K
180
2mo ago
buzzfeedtasty
Garlic parm fries… but make them at home 🤤🍟 Why spend restaurant prices when you can whip these up for way less—and they taste just as good (if not better)? ✨ Ingredients: - Frozen fries of choice - 2 tbsp butter - 1 tsp minced garlic - Pinch of fresh or dried rosemary - Salt & pepper, to taste - Grated parmesan cheese - Truffle oil (optional, but worth it) 🔥 How to make: - Air fry (or bake) your fries according to package instructions. - In a microwave-safe bowl, combine butter, garlic, rosemary, salt, and pepper. - Microwave for 30–60 seconds until melted and fragrant. - Toss hot fries in the garlic butter until fully coated. - Finish with plenty of parmesan and a drizzle of truffle oil (if using). - Toss again and dig in! Follow @goodeatsbyrose for more easy, crave-worthy recipes you can make right at home 👩‍🍳
Sticky, sweet, and a little spicy: maple soy air-fried chicken thighs! Check out @brandongouveia for the full detailed recipe!
4.72M
93.9K
227
9mo ago
buzzfeedtasty
Sticky, sweet, and a little spicy: maple soy air-fried chicken thighs! Check out @brandongouveia for the full detailed recipe!

Tasty (@buzzfeedtasty) Instagram Stats & Analytics

Tasty (@buzzfeedtasty) has 43.2M Instagram followers with a 0.89% engagement rate over the past 12 months. Across 1.79K posts, Tasty received 13.6M total likes and 1.41B impressions, averaging 7.61K likes per post. This page tracks Tasty's performance metrics, top content, and engagement trends — updated daily.

Tasty (@buzzfeedtasty) Instagram Analytics FAQ

How many Instagram followers does Tasty have?+
Tasty (@buzzfeedtasty) has 43.2M Instagram followers as of July 2026.
What is Tasty's Instagram engagement rate?+
Tasty's Instagram engagement rate is 0.89% over the last 12 months, based on 1.79K posts.
How many likes does Tasty get on Instagram?+
Tasty received 13.6M total likes across 1.79K posts in the last 12 months, averaging 7.61K likes per post.
How many Instagram impressions does Tasty get?+
Tasty's Instagram content generated 1.41B total impressions over the last 12 months.