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39.0K
impressions
7.05M
likes
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comments
20.2K
posts
572
engagement
3.22%
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Spend enough time with people who say maybe later, and life slows down.

Spend time with people who say let’s do it, and suddenly everything feels possible.
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3mo ago
alfieyaps
Spend enough time with people who say maybe later, and life slows down. Spend time with people who say let’s do it, and suddenly everything feels possible.
Most people think happiness comes from big milestones.

In reality it often comes from small moments shared with the right people.
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4mo ago
alfieyaps
Most people think happiness comes from big milestones. In reality it often comes from small moments shared with the right people.
Coach’s Playbook is LIVE! Just comment “PLAYBOOK” for access 🚀 

This is the exact step-by-step framework I used to scale my coaching business past $50K/month, without a website, a massive team, or burning out.

Inside you’ll learn:
✅ How to build authority-driven content that actually converts
✅ The 2 simple funnels you need to sign clients consistently
✅ The sales script that’s closed millions in coaching revenue
✅ When to hire, what to outsource, and how to scale like a CEO

This is the resource I WISH I had when I started, it would’ve saved me months of trial and error and shortcut my success massively.

Comment PLAYBOOK below and I’ll send you the link
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11mo ago
alfieyaps
Coach’s Playbook is LIVE! Just comment “PLAYBOOK” for access 🚀 This is the exact step-by-step framework I used to scale my coaching business past $50K/month, without a website, a massive team, or burning out. Inside you’ll learn: ✅ How to build authority-driven content that actually converts ✅ The 2 simple funnels you need to sign clients consistently ✅ The sales script that’s closed millions in coaching revenue ✅ When to hire, what to outsource, and how to scale like a CEO This is the resource I WISH I had when I started, it would’ve saved me months of trial and error and shortcut my success massively. Comment PLAYBOOK below and I’ll send you the link
Moment of silence for my fallen hybrid rockstars 

Love any amount of exercise but it is pretty crazy to see the number of injuries coming off the back of people training for events back to back to back. Just a quiet reminder that even the elites have off seasons and don’t go marathon to hyrox to half marathon to ultra in 3 months. 

Be sate out there folks. The goal is do what you love for longer
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2w ago
alfieyaps
Moment of silence for my fallen hybrid rockstars Love any amount of exercise but it is pretty crazy to see the number of injuries coming off the back of people training for events back to back to back. Just a quiet reminder that even the elites have off seasons and don’t go marathon to hyrox to half marathon to ultra in 3 months. Be sate out there folks. The goal is do what you love for longer
You don’t need to be ready, you just need to start.

When I started 75 Hard, I wasn’t chasing aesthetics or followers I was chasing discipline and I knew if I could build that offline, I could document it online.

So I launched a new account.

No niche. No strategy. Just a commitment to show up every day.

Training, meals, mindset shifts.

I was documenting all of it.

Eventually, I got clearer on what made me different my background, my values, where I was headed and that became my USP.

Then I created a simple free resource based on what helped me most, didn’t wait for the perfect funnel, just launched it messy.

Collected emails and that list turned into warm leads eventually turning into income.

Started with time-based offers and over time refined them, built systems around them & scaled from there.

Comment “PLAYBOOK” and I’ll send you the exact steps I followed to hit 100k in 100 days.
174K
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4mo ago
alfieyaps
You don’t need to be ready, you just need to start. When I started 75 Hard, I wasn’t chasing aesthetics or followers I was chasing discipline and I knew if I could build that offline, I could document it online. So I launched a new account. No niche. No strategy. Just a commitment to show up every day. Training, meals, mindset shifts. I was documenting all of it. Eventually, I got clearer on what made me different my background, my values, where I was headed and that became my USP. Then I created a simple free resource based on what helped me most, didn’t wait for the perfect funnel, just launched it messy. Collected emails and that list turned into warm leads eventually turning into income. Started with time-based offers and over time refined them, built systems around them & scaled from there. Comment “PLAYBOOK” and I’ll send you the exact steps I followed to hit 100k in 100 days.
Most people mistake intensity for health.

Running yourself into the ground might make you feel disciplined, but it’s not sustainable.

You don’t need endless zone 4 cardio or brutal sessions to look and feel your best.

Longevity comes from consistency, not chaos.

Walk more. Lift heavy. Sleep well. Eat real food.

You’ll look better, move better, and feel sharper without burning out your body.

Health isn’t about punishment. It’s about performance that lasts.
162K
1.76K
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8mo ago
alfieyaps
Most people mistake intensity for health. Running yourself into the ground might make you feel disciplined, but it’s not sustainable. You don’t need endless zone 4 cardio or brutal sessions to look and feel your best. Longevity comes from consistency, not chaos. Walk more. Lift heavy. Sleep well. Eat real food. You’ll look better, move better, and feel sharper without burning out your body. Health isn’t about punishment. It’s about performance that lasts.
Here’s how I did it👇

Share this with someone who needs to see this

✅ 1. Decide: Are You Documenting or Positioning as an Authority?
– Documentation builds trust (showing the journey)
– Authority builds influence (teaching the path)
– Most stay stuck “sharing their story” forever few step up and lead with clarity

✅ 2. Create Content That Speaks to One Person.
– Understand your ICP’s silent thoughts, daily frustrations, and future they wish they had
– Write like you're coaching your past self same fears, same doubts, same dreams
– Handle objections in your content so they feel seen and sold without the pitch

✅ 3. Build a FEEDBACK LOOP, not a follower count
– Track save-to-like and share-to-view ratios weekly
– Study why top posts worked (hook, format, emotion, timing)
– Don’t create in a vacuum. Let the data sharpen the message.

✅ 4. Build a Repeatable Content Engine (Not Just a Posting Habit)
– 1 idea = 5–10 assets (carousel, reel, thread, email, story)
– Leverage is better than hustle: batch, repurpose, automate
– Track what converts not just what goes viral

✅ 5. Stay Consistent
– 5–7 high-leverage posts per week. No exceptions.
– Build systems, not streaks (templates, batching, automation)
– Most people quit at 90 days. The ones who stay 180+? They scale.

Comment “MINI” for my free mini course showing everything you need to grow a personal brand in 2026
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1.36K
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3mo ago
alfieyaps
Here’s how I did it👇 Share this with someone who needs to see this ✅ 1. Decide: Are You Documenting or Positioning as an Authority? – Documentation builds trust (showing the journey) – Authority builds influence (teaching the path) – Most stay stuck “sharing their story” forever few step up and lead with clarity ✅ 2. Create Content That Speaks to One Person. – Understand your ICP’s silent thoughts, daily frustrations, and future they wish they had – Write like you're coaching your past self same fears, same doubts, same dreams – Handle objections in your content so they feel seen and sold without the pitch ✅ 3. Build a FEEDBACK LOOP, not a follower count – Track save-to-like and share-to-view ratios weekly – Study why top posts worked (hook, format, emotion, timing) – Don’t create in a vacuum. Let the data sharpen the message. ✅ 4. Build a Repeatable Content Engine (Not Just a Posting Habit) – 1 idea = 5–10 assets (carousel, reel, thread, email, story) – Leverage is better than hustle: batch, repurpose, automate – Track what converts not just what goes viral ✅ 5. Stay Consistent – 5–7 high-leverage posts per week. No exceptions. – Build systems, not streaks (templates, batching, automation) – Most people quit at 90 days. The ones who stay 180+? They scale. Comment “MINI” for my free mini course showing everything you need to grow a personal brand in 2026
Most people don’t have a content problem.
They have a documentation problem.

If you’re not showing your journey, you’re giving people no reason to care.

You don’t need to act like an expert. You just need to show up with direction.
Be honest about where you’re starting, what you’re building, and what you’re learning along the way.

That’s what builds trust. That’s what builds connection.

Document, don’t perform. The story is what sells.

If you want to see how to turn your journey into content that actually converts, comment “CONTENT” and I’ll share the full video breakdown.
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9mo ago
alfieyaps
Most people don’t have a content problem. They have a documentation problem. If you’re not showing your journey, you’re giving people no reason to care. You don’t need to act like an expert. You just need to show up with direction. Be honest about where you’re starting, what you’re building, and what you’re learning along the way. That’s what builds trust. That’s what builds connection. Document, don’t perform. The story is what sells. If you want to see how to turn your journey into content that actually converts, comment “CONTENT” and I’ll share the full video breakdown.
Day 1 ✔️
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hidden
28
2mo ago
alfieyaps
Day 1 ✔️
The people most likely to live to 100 don’t obsess over the latest health trends.

Scientists have spent decades studying Sardinia, one of the world’s five Blue Zones, where people are far more likely to become centenarians than in most developed countries.

They don’t spend all day chasing biohacks.

They walk, eat real food, laugh often, spend time with family, and stay deeply connected to their community.

Maybe the greatest longevity hack isn’t another habit to add.

Maybe it’s returning to the basics.
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hidden
50
2w ago
alfieyaps
The people most likely to live to 100 don’t obsess over the latest health trends. Scientists have spent decades studying Sardinia, one of the world’s five Blue Zones, where people are far more likely to become centenarians than in most developed countries. They don’t spend all day chasing biohacks. They walk, eat real food, laugh often, spend time with family, and stay deeply connected to their community. Maybe the greatest longevity hack isn’t another habit to add. Maybe it’s returning to the basics.
Had a few people ask why I stopped wearing whoop. No bad blood, incredible marketing and product just didn’t see the value anymore. We are over optimised and under humanised just look at Byran Johnson. 

Prediction: movement away from wearables as we bounce back to remembering to live life again. 

Caught some rays of sun yesterday
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2w ago
alfieyaps
Had a few people ask why I stopped wearing whoop. No bad blood, incredible marketing and product just didn’t see the value anymore. We are over optimised and under humanised just look at Byran Johnson. Prediction: movement away from wearables as we bounce back to remembering to live life again. Caught some rays of sun yesterday
Not proud of it man enough to say it @tryroll. Comment “ROLL” to get free access

Tyty @elliotmurphyy
62.2K
575
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3mo ago
alfieyaps
Not proud of it man enough to say it @tryroll. Comment “ROLL” to get free access Tyty @elliotmurphyy
$10m in revenue is not $10m in profit. As you scale your margins go down, it’s just part of life. Here is a breakdown on some of my expenses

Remember you gotta spend money to make money. Most coaching / info businesses you can scale at a 50-60% margin if done right but costs do blow out as you scale. 

I don’t own a fancy car or house. Instead of I back myself to 100x return on my business. Bootstrapping an app to $100m val is no joke. Let’s run it.
61.4K
570
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5d ago
alfieyaps
$10m in revenue is not $10m in profit. As you scale your margins go down, it’s just part of life. Here is a breakdown on some of my expenses Remember you gotta spend money to make money. Most coaching / info businesses you can scale at a 50-60% margin if done right but costs do blow out as you scale. I don’t own a fancy car or house. Instead of I back myself to 100x return on my business. Bootstrapping an app to $100m val is no joke. Let’s run it.
Comment “roll” frfr
58.8K
740
1.49K
1mo ago
alfieyaps
Comment “roll” frfr
Of course it’s performative. You’re talking to a camera and pretending there’s a person on the other side.

But that’s the point.

It never really stops feeling awkward. Even now, I still check who’s around or glance over my shoulder before I start filming.

It doesn’t change, you just get better at tolerating the short term discomfort because you’ve seen what comes from it.

There’s a reason most creators default to filming at home or in their car. It removes friction, not the feeling.

Content is, and always will be, performative.

So lean into it. The trade off of a little short term embarrassment is 100% worth it.
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3mo ago
alfieyaps
Of course it’s performative. You’re talking to a camera and pretending there’s a person on the other side. But that’s the point. It never really stops feeling awkward. Even now, I still check who’s around or glance over my shoulder before I start filming. It doesn’t change, you just get better at tolerating the short term discomfort because you’ve seen what comes from it. There’s a reason most creators default to filming at home or in their car. It removes friction, not the feeling. Content is, and always will be, performative. So lean into it. The trade off of a little short term embarrassment is 100% worth it.
Did we fall off or is the bar just getting higher?
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1mo ago
alfieyaps
Did we fall off or is the bar just getting higher?
Everything takes work my friend 🤝🏾
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1mo ago
alfieyaps
Everything takes work my friend 🤝🏾
Wtf
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3w ago
alfieyaps
Wtf
This is not your competition. 

It’s you vs you buddy go get it.
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9mo ago
alfieyaps
This is not your competition. It’s you vs you buddy go get it.
People will create opinions about your life using a fraction of the information.

The goal was never to be understood by everyone.
The goal was to be proud of the choices you make when you're alone with your own thoughts.
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1mo ago
alfieyaps
People will create opinions about your life using a fraction of the information. The goal was never to be understood by everyone. The goal was to be proud of the choices you make when you're alone with your own thoughts.

Alfie Robertson | @alfiegetshard (@alfieyaps) Instagram Stats & Analytics

Alfie Robertson | @alfiegetshard (@alfieyaps) has 39.0K Instagram followers with a 3.22% engagement rate over the past 12 months. Across 572 posts, Alfie Robertson | @alfiegetshard received 219K total likes and 5.94M impressions, averaging 384 likes per post. This page tracks Alfie Robertson | @alfiegetshard's performance metrics, top content, and engagement trends — updated daily.

Alfie Robertson | @alfiegetshard (@alfieyaps) Instagram Analytics FAQ

How many Instagram followers does Alfie Robertson | @alfiegetshard have?+
Alfie Robertson | @alfiegetshard (@alfieyaps) has 39.0K Instagram followers as of August 2026.
What is Alfie Robertson | @alfiegetshard's Instagram engagement rate?+
Alfie Robertson | @alfiegetshard's Instagram engagement rate is 3.22% over the last 12 months, based on 572 posts.
How many likes does Alfie Robertson | @alfiegetshard get on Instagram?+
Alfie Robertson | @alfiegetshard received 219K total likes across 572 posts in the last 12 months, averaging 384 likes per post.
How many Instagram impressions does Alfie Robertson | @alfiegetshard get?+
Alfie Robertson | @alfiegetshard's Instagram content generated 5.94M total impressions over the last 12 months.