X analytics
Last Year02/26/25 - 02/26/26
Comparable Performance:
followers
949K
impressions
7.27M
likes
14.5K
comments
3.95K
posts
1.46K
engagement
0.250%
emv
$154K
Avg. per post
4.98K

Key Metrics

Distributions

Top Content

Overpriced makeup hurting your wallet? You may be entitled to benefits. 😏 The Law Offices of e.l.f.ino & schmarnes are here to defend your eyes.lips.FUNDS. 👀👄💰 Got a beauty injustice to report? Call us at 1-855-COLD-HARD-LASH today to see what your case is worth. #elfcosmetics
5.48M
689
641
1.2K
6mo ago
elfcosmetics
Overpriced makeup hurting your wallet? You may be entitled to benefits. 😏 The Law Offices of e.l.f.ino & schmarnes are here to defend your eyes.lips.FUNDS. 👀👄💰 Got a beauty injustice to report? Call us at 1-855-COLD-HARD-LASH today to see what your case is worth. #elfcosmetics
#GIVEAWAY: Your lip combo is about to get even BUTTER! 🧈 We’re giving away everything you need for the perfect pout. 💋 TWO lucky winners will each receive: 💄 You Butter Work Lippie Bag Charm 💄 Glow Reviver Melting Lip Balm in Candied Cranberry 💄 Cream Glide Lip Liner in a shade of your choice How to enter: 1️⃣ Follow @elfcosmetics 2️⃣ Like this post 3️⃣ Leave a 💋 emoji in the comments and tag a bestie! Giveaway starts NOW and ends December 17th at 11:59 p.m. PT. NO PUCH NEC. Open to 18+ 50 US/DC. The winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: [http://elfcosmetics.com/promotion-details/sweepstakes-contest-rules]
69.6K
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2mo ago
elfcosmetics
#GIVEAWAY: Your lip combo is about to get even BUTTER! 🧈 We’re giving away everything you need for the perfect pout. 💋 TWO lucky winners will each receive: 💄 You Butter Work Lippie Bag Charm 💄 Glow Reviver Melting Lip Balm in Candied Cranberry 💄 Cream Glide Lip Liner in a shade of your choice How to enter: 1️⃣ Follow @elfcosmetics 2️⃣ Like this post 3️⃣ Leave a 💋 emoji in the comments and tag a bestie! Giveaway starts NOW and ends December 17th at 11:59 p.m. PT. NO PUCH NEC. Open to 18+ 50 US/DC. The winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: [http://elfcosmetics.com/promotion-details/sweepstakes-contest-rules]
Buckle up, beauties! 🏁 We're back in the fast lane empowering.legendary.females. like never before with @katherinelegge in @NASCAR with @TeamChevy! 🏎️✨ Did you know that Katherine is the only female driver currently competing in the NASCAR Xfinity and Cup Series?!🤯 We're so http://e.l.f.ing excited to cheer her on as she starts her engine! 🔥 Be sure to tune into her podcast, Throttle Therapy, on @iHeartRadio for behind-the-scenes stories and chats with fellow race car drivers! 🎙️
38K
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10mo ago
elfcosmetics
Buckle up, beauties! 🏁 We're back in the fast lane empowering.legendary.females. like never before with @katherinelegge in @NASCAR with @TeamChevy! 🏎️✨ Did you know that Katherine is the only female driver currently competing in the NASCAR Xfinity and Cup Series?!🤯 We're so http://e.l.f.ing excited to cheer her on as she starts her engine! 🔥 Be sure to tune into her podcast, Throttle Therapy, on @iHeartRadio for behind-the-scenes stories and chats with fellow race car drivers! 🎙️
We’re a ✨little✨ bit obsessed with this #GIVEAWAY! 🤏😍 We're giving ONE lucky winner the chance to receive: 🎁 Mini Brands x Ulta Beauty PR Package 💄 EACH of the e.l.f. Mini Brands x Ulta Beauty product 🌟 Full-size Halo Glow Contour Wand, Holy Hydration! Makeup Melting Cleansing Balm, Halo Glow Liquid Filter, Power Grip Primer, Halo Glow Powder Puff, Glow Reviver Lip Oil and Jelly Pop Primer How to enter: 1️⃣ Follow @elfcosmetics on X 2️⃣ Like this post 3️⃣ Drop a 💄 in the comments and tag your bestie! Giveaway starts NOW and ends June 4 at p.m. PT. NO PURCH NEC. Open to 18+ in 50 US/DC. Winners will be chosen at random and contacted via direct message. Void where prohibited. Rules: http://www.elfcosmetics.com/promotion-details/sweepstakes-contest-rules?srsltid=AfmBOooYtEaOvY8MEOAA9VHFL7BVbASHCrJMnOL3xUckwcMBh2tbLk47
32.7K
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9mo ago
elfcosmetics
We’re a ✨little✨ bit obsessed with this #GIVEAWAY! 🤏😍 We're giving ONE lucky winner the chance to receive: 🎁 Mini Brands x Ulta Beauty PR Package 💄 EACH of the e.l.f. Mini Brands x Ulta Beauty product 🌟 Full-size Halo Glow Contour Wand, Holy Hydration! Makeup Melting Cleansing Balm, Halo Glow Liquid Filter, Power Grip Primer, Halo Glow Powder Puff, Glow Reviver Lip Oil and Jelly Pop Primer How to enter: 1️⃣ Follow @elfcosmetics on X 2️⃣ Like this post 3️⃣ Drop a 💄 in the comments and tag your bestie! Giveaway starts NOW and ends June 4 at p.m. PT. NO PURCH NEC. Open to 18+ in 50 US/DC. Winners will be chosen at random and contacted via direct message. Void where prohibited. Rules: http://www.elfcosmetics.com/promotion-details/sweepstakes-contest-rules?srsltid=AfmBOooYtEaOvY8MEOAA9VHFL7BVbASHCrJMnOL3xUckwcMBh2tbLk47

normalize doing a full face at 3am for no reason as a summer activity

32.5K
92
24
20
6mo ago
elfcosmetics
normalize doing a full face at 3am for no reason as a summer activity
Juicy drama deserves juicy lips. 💋 Melissa McCarthy is getting ready for the Big Show. 🎶🐰 Can Dr. Tito’s Glow Reviver Lip Oil save the day? 🩺 Or will evil Nurse Zoraida steal the spotlight? Find out on: Melisa. Tune in to the Big Game this Sunday, February 8 to watch our newest e.l.f.enovela unfold. 👀 Watch all the drama on @peacock during the 3rd quarter. 🏈
27.9K
185
25
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3w ago
elfcosmetics
Juicy drama deserves juicy lips. 💋 Melissa McCarthy is getting ready for the Big Show. 🎶🐰 Can Dr. Tito’s Glow Reviver Lip Oil save the day? 🩺 Or will evil Nurse Zoraida steal the spotlight? Find out on: Melisa. Tune in to the Big Game this Sunday, February 8 to watch our newest e.l.f.enovela unfold. 👀 Watch all the drama on @peacock during the 3rd quarter. 🏈
#GIVEAWAY @elfcosmetics and @honkaistarrail are teaming up to bring YOU the chance to win a limited-edition controller! 👏 1 lucky winner will receive: 🎮 A custom controller with @honkaistarrail-inspired decal 💄 A $50 @elfcosmetics e-gift card (so you can re-create our Robin and Kafka-inspired looks!) How to enter: 1️⃣ Follow @elfcosmetics and @honkaistarrail on Instagram 2️⃣ Follow us on Twitch: http://twitch.tv/elfyou 3️⃣ Tag your gamer bestie! PS - Join us together at @AnimeExpo this weekend for a masterclass with e.l.f. Senior Director of Artistry @lipsticknick, free product, contests and more: 📍 Los Angeles Convention Center 🗓️ July 3 through July 6 ⏰ 9 AM to 9 PM PT Giveaway starts NOW and ends July 6, 2025 at 11:59 p.m. PT. NO PURCH NEC. Open to 18+ in 50 US/DC. Winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: http://elfcosmetics.com/promotion-details/sweepstakes-contest-rules
26.6K
117
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8mo ago
elfcosmetics
#GIVEAWAY @elfcosmetics and @honkaistarrail are teaming up to bring YOU the chance to win a limited-edition controller! 👏 1 lucky winner will receive: 🎮 A custom controller with @honkaistarrail-inspired decal 💄 A $50 @elfcosmetics e-gift card (so you can re-create our Robin and Kafka-inspired looks!) How to enter: 1️⃣ Follow @elfcosmetics and @honkaistarrail on Instagram 2️⃣ Follow us on Twitch: http://twitch.tv/elfyou 3️⃣ Tag your gamer bestie! PS - Join us together at @AnimeExpo this weekend for a masterclass with e.l.f. Senior Director of Artistry @lipsticknick, free product, contests and more: 📍 Los Angeles Convention Center 🗓️ July 3 through July 6 ⏰ 9 AM to 9 PM PT Giveaway starts NOW and ends July 6, 2025 at 11:59 p.m. PT. NO PURCH NEC. Open to 18+ in 50 US/DC. Winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: http://elfcosmetics.com/promotion-details/sweepstakes-contest-rules
#GIVEAWAY! Say halo to the skin tint that's glowing up! 🌟 We’re giving TWO lucky winners the chance to win a NEW Halo Glow Skin Tint SPF 50 PR Box! 👋 PR Box includes: ✨ 3 shades (your choice!) of Halo Glow Skin Tint SPF 50 How to enter: 1️⃣ Follow @elfcosmetics on X 2️⃣ Like this post 3️⃣ Tag your bestie and leave a 💖 emoji in the comments! Giveaway starts NOW and ends July 6th at 11:59 p.m. PT. NO PUCH NEC. Open to 18+ 50 US/DC. The winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: http://elfcosmetics.com/promotion-details/sweepstakes-contest-rules
22.2K
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7mo ago
elfcosmetics
#GIVEAWAY! Say halo to the skin tint that's glowing up! 🌟 We’re giving TWO lucky winners the chance to win a NEW Halo Glow Skin Tint SPF 50 PR Box! 👋 PR Box includes: ✨ 3 shades (your choice!) of Halo Glow Skin Tint SPF 50 How to enter: 1️⃣ Follow @elfcosmetics on X 2️⃣ Like this post 3️⃣ Tag your bestie and leave a 💖 emoji in the comments! Giveaway starts NOW and ends July 6th at 11:59 p.m. PT. NO PUCH NEC. Open to 18+ 50 US/DC. The winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: http://elfcosmetics.com/promotion-details/sweepstakes-contest-rules
We dropped skincare from a plane... ✈️ Now we’re dropping a game jam for indie Roblox devs. @BarrierFour $20K in prizes for bold disrupters to chase your http://e.l.f.ing dream! Join our Discord to sign up: http://discord.gg/elfup
20.8K
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9mo ago
elfcosmetics
We dropped skincare from a plane... ✈️ Now we’re dropping a game jam for indie Roblox devs. @BarrierFour $20K in prizes for bold disrupters to chase your http://e.l.f.ing dream! Join our Discord to sign up: http://discord.gg/elfup
Happy Prime-r Day! 🥳 We're celebrating by dropping our biggest Power Grip ever: 🆕 Power Grip Primer MEGA. 🩵 It’s your fave grippy primer, now 50X the size. 😉 Get it for the same OM-e.l.f.-G price of the OG: only $11 ‼️ Available exclusively on TikTok Shop NOW (while supplies last ). Who's ready to grip? 💪💦
18.6K
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4mo ago
elfcosmetics
Happy Prime-r Day! 🥳 We're celebrating by dropping our biggest Power Grip ever: 🆕 Power Grip Primer MEGA. 🩵 It’s your fave grippy primer, now 50X the size. 😉 Get it for the same OM-e.l.f.-G price of the OG: only $11 ‼️ Available exclusively on TikTok Shop NOW (while supplies last ). Who's ready to grip? 💪💦

"you seem happier" well yes jelly pop is finally back

15.6K
37
4
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6mo ago
elfcosmetics
"you seem happier" well yes jelly pop is finally back
have you ever tried this one? ☕️💋
15.5K
306
17
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10mo ago
elfcosmetics
have you ever tried this one? ☕️💋

reply with the e.l.f. product that changed your life

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95
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7
8mo ago
elfcosmetics
reply with the e.l.f. product that changed your life
It’s Financial Progress Month which means it’s time for major money moves! 🤑 We've teamed up with @Chime to bring you a 🆕 @Roblox experience – Fortune Island: earn.learn.flex! 🙌 Fortune Island is where dreams come true – if your dreams involve stacking cash! 💸 Now you can learn how to save money, budget, invest AND have fun doing it. 🤩 Play with friends to: 💰 Explore the island 💰 Complete mini games 💰 Get FREE UGC rewards! Ready to cash out? 👏 Visit Fortune Island through the e.l.f. UP! experience: http://elfyeah.com/elfup
14.3K
25
5
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10mo ago
elfcosmetics
It’s Financial Progress Month which means it’s time for major money moves! 🤑 We've teamed up with @Chime to bring you a 🆕 @Roblox experience – Fortune Island: earn.learn.flex! 🙌 Fortune Island is where dreams come true – if your dreams involve stacking cash! 💸 Now you can learn how to save money, budget, invest AND have fun doing it. 🤩 Play with friends to: 💰 Explore the island 💰 Complete mini games 💰 Get FREE UGC rewards! Ready to cash out? 👏 Visit Fortune Island through the e.l.f. UP! experience: http://elfyeah.com/elfup
Game changers ✅ Goal scorers ✅ Glow getters ✅ Meet the four newest MVPs on our roster! ⚽ Earlier this year we hit the field as the 1st official makeup and skincare partner of the @NWSL. 💅 We’re so http://e.l.f.ing excited to continue empowering.legendary.females. by teaming up with these powerful players: 🔥 Melanie Barcenas 🔥 Abby Dahlkemper 🔥 Lo’eau LaBonta 🔥 Jaedyn Shaw We’re celebrating the voices changing the game on AND off the field. 💪 From exclusive content to live events, keep an eye out for more from our players all season long. 👀✨
14.3K
24
1
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6mo ago
elfcosmetics
Game changers ✅ Goal scorers ✅ Glow getters ✅ Meet the four newest MVPs on our roster! ⚽ Earlier this year we hit the field as the 1st official makeup and skincare partner of the @NWSL. 💅 We’re so http://e.l.f.ing excited to continue empowering.legendary.females. by teaming up with these powerful players: 🔥 Melanie Barcenas 🔥 Abby Dahlkemper 🔥 Lo’eau LaBonta 🔥 Jaedyn Shaw We’re celebrating the voices changing the game on AND off the field. 💪 From exclusive content to live events, keep an eye out for more from our players all season long. 👀✨

ICE-ICE BABY! 🏒 As the first beauty partner of @thepwhlofficial, we're so e.l.f.ing proud to celebrate @KendallCoyne and the Minnesota Frost as back-to-back Walter Cup champions! 🏆🔥

12K
37
2
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9mo ago
elfcosmetics
ICE-ICE BABY! 🏒 As the first beauty partner of @thepwhlofficial, we're so http://e.l.f.ing proud to celebrate @KendallCoyne and the Minnesota Frost as back-to-back Walter Cup champions! 🏆🔥
Starting August 1, our prices are going up by $1.* Bringing you the best of beauty is getting more $$$ but we’re committed to keeping the quality high and prices e.l.f.fordable. We are keeping an 👀 on the tariff situation as it evolves. Don’t worry, 75% of our products are staying $10 and under: 💄 Glow Reviver Lip Oil ($9) 💋 Cream Glide Lip Liner ($3) ✨ Hydrating Camo Concealer ($8) 👀 Brow Lift ($7) Thanks for sticking with us - we’re so grateful for our community. ❤️ *Retail prices are at the sole discretion of the retailer.
10.6K
74
10
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9mo ago
elfcosmetics
Starting August 1, our prices are going up by $1.* Bringing you the best of beauty is getting more $$$ but we’re committed to keeping the quality high and prices e.l.f.fordable. We are keeping an 👀 on the tariff situation as it evolves. Don’t worry, 75% of our products are staying $10 and under: 💄 Glow Reviver Lip Oil ($9) 💋 Cream Glide Lip Liner ($3) ✨ Hydrating Camo Concealer ($8) 👀 Brow Lift ($7) Thanks for sticking with us - we’re so grateful for our community. ❤️ *Retail prices are at the sole discretion of the retailer.
born to slay 💅
10.2K
140
9
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9mo ago
elfcosmetics
born to slay 💅
http://e.l.f.ing ready to serve on and off the track this weekend at #CocaCola600 🏁 The only female driver in this year’s @NASCAR Xfinity BetMGM 300 race will be tearing up the track in her Power Grip Primer-inspired car. Stop by the e.l.f. booth at the @CLTMotorSpdwy Fan Zone all weekend long for glam glow-ups, exclusive merch and ofc free goodies! ✨ 🗓️ Friday, 5/23 from 3-8pm 🗓️ Saturday, 5/24 from 11-4pm 🗓️ Sunday, 5/25 from 10-6pm 🏎️📸: @BarrVisuals
10K
86
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elfcosmetics
http://e.l.f.ing ready to serve on and off the track this weekend at #CocaCola600 🏁 The only female driver in this year’s @NASCAR Xfinity BetMGM 300 race will be tearing up the track in her Power Grip Primer-inspired car. Stop by the e.l.f. booth at the @CLTMotorSpdwy Fan Zone all weekend long for glam glow-ups, exclusive merch and ofc free goodies! ✨ 🗓️ Friday, 5/23 from 3-8pm 🗓️ Saturday, 5/24 from 11-4pm 🗓️ Sunday, 5/25 from 10-6pm 🏎️📸: @BarrVisuals

matte or dewy - who are you today?

9.94K
52
27
10
8mo ago
elfcosmetics
matte or dewy - who are you today?

e.l.f. Cosmetics (@elfcosmetics) X Stats & Analytics

e.l.f. Cosmetics (@elfcosmetics) has 949K X followers with a 0.25% engagement rate over the past 12 months. Across 1.46K posts, e.l.f. Cosmetics received 14.5K total likes and 7.27M impressions, averaging 9.91 likes per post. This page tracks e.l.f. Cosmetics's performance metrics, top content, and engagement trends — updated daily.

e.l.f. Cosmetics (@elfcosmetics) X Analytics FAQ

How many X (Twitter) followers does e.l.f. Cosmetics have?+
e.l.f. Cosmetics (@elfcosmetics) has 949K X (Twitter) followers as of February 2026.
What is e.l.f. Cosmetics's X (Twitter) engagement rate?+
e.l.f. Cosmetics's X (Twitter) engagement rate is 0.25% over the last 12 months, based on 1.46K posts.
How many likes does e.l.f. Cosmetics get on X (Twitter)?+
e.l.f. Cosmetics received 14.5K total likes across 1.46K posts in the last year, averaging 9.91 likes per post.
How many X (Twitter) impressions does e.l.f. Cosmetics get?+
e.l.f. Cosmetics's X (Twitter) content generated 7.27M total impressions over the last 12 months.