NewGet @drewfallon12's full report
X analytics
Similar Accounts:
followers
20.9K
impressions
25.2M
likes
95.9K
comments
8.69K
posts
2.24K
engagement
0.415%
emv
$539K
Average per post
11.3K

Key Metrics

Distributions

Top Content

this is what i’ve been SAYING

4.30M
10.5K
76
276
5mo ago
drewfallon12
this is what i’ve been SAYING
BLUE BOTTLE COFFEE ACQUIRED BY LUCKIN FOR $400M A couple months ago, it was reported that Nestlé was exploring a sale of Blue Bottle Coffee - the property it invested ~$450m in to acquire a 68% stake in 2017. Fast forward 9 years later, & Luckin Coffee is acquiring Blue Bottle for just a touch less than the principal nestle invested. Prior to Nestle's acquisition, Blue Bottle had raised over $100m from the likes of Index Ventures, Google Ventures, and more. Philz Coffee & La Colombe Coffee Workshop also recently traded hands.
1.90M
2.30K
103
605
7mo ago
drewfallon12
BLUE BOTTLE COFFEE ACQUIRED BY LUCKIN FOR $400M A couple months ago, it was reported that Nestlé was exploring a sale of Blue Bottle Coffee - the property it invested ~$450m in to acquire a 68% stake in 2017. Fast forward 9 years later, & Luckin Coffee is acquiring Blue Bottle for just a touch less than the principal nestle invested. Prior to Nestle's acquisition, Blue Bottle had raised over $100m from the likes of Index Ventures, Google Ventures, and more. Philz Coffee & La Colombe Coffee Workshop also recently traded hands.
Introducing Fin: The world’s first AI Chief Financial Officer. Fin outperforms humans 100% of the time. RT + Comment “FIN” and I’ll send you an AI agent that saves 6-7 figures/year.
1.68M
3.12K
1.35K
903
8mo ago
drewfallon12
Introducing Fin: The world’s first AI Chief Financial Officer. Fin outperforms humans 100% of the time. RT + Comment “FIN” and I’ll send you an AI agent that saves 6-7 figures/year.

starting a layoff email with “robinhoodies” is diabolical

1.21M
7.32K
44
204
4mo ago
drewfallon12
starting a layoff email with “robinhoodies” is diabolical

just paid an agency $6k for a deck and got a claude output 😭

943K
3.03K
319
102
5mo ago
drewfallon12
just paid an agency $6k for a deck and got a claude output 😭
FRUITIST RAISES $150M TO POWER THE NEXT WAVE OF HEALTHY SNACKING Fruitist has closed a $150M funding round led by J.P. Morgan Asset Management, with Ray Dalio doubling down on his stake, valuing the berry powerhouse at over $1B. The round also brought in Oaktree’s Steve Kaplan and Aliment Capital, bringing total equity raised to $443M. The snacking company - best known for its jumbo blueberries and new grab-and-go Snack Cups - generated more than $400M in revenue last year, with blueberry sales tripling as Fruitist expanded to 12,500+ stores across 40 countries, including Costco, Whole Foods, and Walmart. At a ~$1 billion valuation, Fruitist trades around 2.5x sales - a premium multiple in food, yet arguably warranted by its category leadership and growth profile.
628K
445
8
28
11mo ago
drewfallon12
FRUITIST RAISES $150M TO POWER THE NEXT WAVE OF HEALTHY SNACKING Fruitist has closed a $150M funding round led by J.P. Morgan Asset Management, with Ray Dalio doubling down on his stake, valuing the berry powerhouse at over $1B. The round also brought in Oaktree’s Steve Kaplan and Aliment Capital, bringing total equity raised to $443M. The snacking company - best known for its jumbo blueberries and new grab-and-go Snack Cups - generated more than $400M in revenue last year, with blueberry sales tripling as Fruitist expanded to 12,500+ stores across 40 countries, including Costco, Whole Foods, and Walmart. At a ~$1 billion valuation, Fruitist trades around 2.5x sales - a premium multiple in food, yet arguably warranted by its category leadership and growth profile.

update: i told them this is obviously a claude output and that we want the 2 revisions promised in the SOW to be done by a human and they disconnected the slack channel 😩

574K
8.85K
101
190
5mo ago
drewfallon12
update: i told them this is obviously a claude output and that we want the 2 revisions promised in the SOW to be done by a human and they disconnected the slack channel 😩

lol wasn’t there a startup that raised a ton of money to do this like a month ago

288K
511
58
7
3mo ago
drewfallon12
lol wasn’t there a startup that raised a ton of money to do this like a month ago
BATHHOUSE RAISES $35M FROM IMAGINARY VENTURES Bathhouse, the Brooklyn-born luxury bathhouse concept, has raised $35M in a round led by Imaginary Ventures, the consumer fund known for Glossier, Kosas and Skims. Founded in 2019 by real estate investor Travis Talmadge and hospitality operator Jason Goodman, Bathhouse's two NYC locations each span 35,000 sq ft with thermal pools, dry saunas, steam rooms, cold plunges, café, treatment rooms The capital gives Bathhouse a meaningful fundraising lead in a suddenly crowded category: - Bathhouse: $35M raised - Othership: ~$20M total (Series A + 2025 SAFE, with Shawn Mendes and SoulCycle co-founder Elizabeth Cutler backing) - Remedy Place: ~$5M raised at a reported $60M valuation Bathhouse’s expansion pipeline is aggressive. LA is next, followed by Chicago and Nashville, plus additional NYC-area locations.
275K
451
35
44
5mo ago
drewfallon12
BATHHOUSE RAISES $35M FROM IMAGINARY VENTURES Bathhouse, the Brooklyn-born luxury bathhouse concept, has raised $35M in a round led by Imaginary Ventures, the consumer fund known for Glossier, Kosas and Skims. Founded in 2019 by real estate investor Travis Talmadge and hospitality operator Jason Goodman, Bathhouse's two NYC locations each span 35,000 sq ft with thermal pools, dry saunas, steam rooms, cold plunges, café, treatment rooms The capital gives Bathhouse a meaningful fundraising lead in a suddenly crowded category: - Bathhouse: $35M raised - Othership: ~$20M total (Series A + 2025 SAFE, with Shawn Mendes and SoulCycle co-founder Elizabeth Cutler backing) - Remedy Place: ~$5M raised at a reported $60M valuation Bathhouse’s expansion pipeline is aggressive. LA is next, followed by Chicago and Nashville, plus additional NYC-area locations.

sitting at hotel restaurant bars and the guys card next to me kept declining, so i offer to pick up his dinner He then proceeds to order a glass of champagne lol

269K
170
16
1
2mo ago
drewfallon12
sitting at hotel restaurant bars and the guys card next to me kept declining, so i offer to pick up his dinner He then proceeds to order a glass of champagne lol
UNILEVER TO ACQUIRE GRUNS FOR UNDISCLOSED SUM IN HUGE VMS SPLASH Grüns, one of the best stories in CPG of the last decade, has been punctuated with a massive deal to Unilever. The VMS M&A wave is in the early innings! Financial terms weren't disclosed, but given Gruns' disclosed revenue, growth rate, and Unilever's annual stated M&A budget - it was definitely a big one. The Numbers  - Founded: August 2023 by Chad Janis (confirmed a chad)  - $100M ARR: May 2025 (month 21)  - $300M ARR: August 2025 (month 24)  - Last valuation: $500M (April 2025 funding round led by Headline)  - Profitable within 14 months of launch Price undisclosed, but the $500M valuation set the floor 12 months ago. With $300M+ ARR at the time of deal announcement, rough benchmarks: - Huel acquired by Danone for ~3.4x revenue - 2026 - Liquid I.V. / Unilever - ~2.6x revenue - 2020  - Dr. Squatch / Unilever ~3x revenue - 2025 - poppi // PepsiCo ~3x revenue - 2025 Unilever has been making an all in effort into personal care and wellness, with brands like Liquid I.V. & Nutrafol set to pass $1B in sales, UL is putting together a formidable wellness portfolio. Plus, they spent $1.5B on Dr. Squatch last year. Early investors include Sugar Capital, Vanterra Capital, and more.
226K
544
47
52
6mo ago
drewfallon12
UNILEVER TO ACQUIRE GRUNS FOR UNDISCLOSED SUM IN HUGE VMS SPLASH Grüns, one of the best stories in CPG of the last decade, has been punctuated with a massive deal to Unilever. The VMS M&A wave is in the early innings! Financial terms weren't disclosed, but given Gruns' disclosed revenue, growth rate, and Unilever's annual stated M&A budget - it was definitely a big one. The Numbers  - Founded: August 2023 by Chad Janis (confirmed a chad)  - $100M ARR: May 2025 (month 21)  - $300M ARR: August 2025 (month 24)  - Last valuation: $500M (April 2025 funding round led by Headline)  - Profitable within 14 months of launch Price undisclosed, but the $500M valuation set the floor 12 months ago. With $300M+ ARR at the time of deal announcement, rough benchmarks: - Huel acquired by Danone for ~3.4x revenue - 2026 - Liquid I.V. / Unilever - ~2.6x revenue - 2020  - Dr. Squatch / Unilever ~3x revenue - 2025 - poppi // PepsiCo ~3x revenue - 2025 Unilever has been making an all in effort into personal care and wellness, with brands like Liquid I.V. & Nutrafol set to pass $1B in sales, UL is putting together a formidable wellness portfolio. Plus, they spent $1.5B on Dr. Squatch last year. Early investors include Sugar Capital, Vanterra Capital, and more.
from a VC
215K
2.37K
50
72
6mo ago
drewfallon12
from a VC

wow i realized how this scam works he ordered his food to go, so they tried charging him up front - whereas I was sitting down working and eating so I hadn’t gotten a bill yet When they gave him his food (&champagne) he sat down and ate it there lol so it wasn’t him pushing it it’s a legit scam

200K
288
9
4
2mo ago
drewfallon12
wow i realized how this scam works he ordered his food to go, so they tried charging him up front - whereas I was sitting down working and eating so I hadn’t gotten a bill yet When they gave him his food (&champagne) he sat down and ate it there lol so it wasn’t him pushing it it’s a legit scam

it’s very easy to tell who was cool in their teens/20s and who wasn’t by what they do once they get rich if they were cool, they disappear if the werent, they start validation-seeking posting online, generally around their wealth

182K
4.37K
64
274
9mo ago
drewfallon12
it’s very easy to tell who was cool in their teens/20s and who wasn’t by what they do once they get rich if they were cool, they disappear if the werent, they start validation-seeking posting online, generally around their wealth
GYMSHARK FOUNDER BEN FRANCIS IN TALKS TO BUY BACK GYMSHARK In 2020, Gymshark founder Ben Francis sold 21% of Gymshark to General Atlantic valued at 1.67B. Francis now is speaking to GA to acquire a portion back.  As competition in the space intensified and consumer spending repressed from soaring prices, Gymshark’s growth has slowed. The company’s revenue rose 6.5% to £647M in 2025 but pre-tax profits fell from £11.8M to £6.9M. Gymshark also went through a restructuring that cut hundreds of roles.
176K
147
15
11
3mo ago
drewfallon12
GYMSHARK FOUNDER BEN FRANCIS IN TALKS TO BUY BACK GYMSHARK In 2020, Gymshark founder Ben Francis sold 21% of Gymshark to General Atlantic valued at 1.67B. Francis now is speaking to GA to acquire a portion back.  As competition in the space intensified and consumer spending repressed from soaring prices, Gymshark’s growth has slowed. The company’s revenue rose 6.5% to £647M in 2025 but pre-tax profits fell from £11.8M to £6.9M. Gymshark also went through a restructuring that cut hundreds of roles.

the CFO is always first to go

170K
5.12K
29
219
6mo ago
drewfallon12
the CFO is always first to go
OLIPOP TO RAISE $200M AFTER STALLED M&A TALKS WITH COCA COLA & REDBULL According to Axios, Morgan Stanley is advising on a $200m secondary for OLIPOP PBC after m&a talks didn’t turn into anything. Olipop funding history: • Series A: led by Monogram Capital Partners • Series B: $30M, led by Monogram Capital Partners valued Olipop at ~$200M (2022) • Series C: $50M, led by J.P. Morgan Private Capital Growth Equity Partners valued at $1.85B (Feb 2025) link in comments
156K
63
6
3
5mo ago
drewfallon12
OLIPOP TO RAISE $200M AFTER STALLED M&A TALKS WITH COCA COLA & REDBULL According to Axios, Morgan Stanley is advising on a $200m secondary for OLIPOP PBC after m&a talks didn’t turn into anything. Olipop funding history: • Series A: led by Monogram Capital Partners • Series B: $30M, led by Monogram Capital Partners valued Olipop at ~$200M (2022) • Series C: $50M, led by J.P. Morgan Private Capital Growth Equity Partners valued at $1.85B (Feb 2025) link in comments
ALLBIRDS SELLS TO AMERICAN EXCHANGE GROUP FOR $39 MILLION, The end of Allbirds - the silicon valley DTC darling that raised over $200m in private capital and peaked at a $4B valuation after its 2021 IPO. American Exchange Group (AXNY) is acquiring all assets and liabilities of Allbirds for $39 million. Allbirds will file a proxy seeking shareholder approval by April 24, wind down the public company, and distribute net proceeds to shareholders in Q3 2026. Shares up ~32% AH Market cap at time of deal: $26 million. Sale price: $39 million. 99% haircut from the 2021 peak valuation. Revenue peaked at $297.8 million in 2022. By 3Q25 run rate was sub $160m, down almost 50%. American Exchange Group is a wholesale-focused multi-brand accessories and footwear roll-up. Doing a deep dive on the collapse this week in my newsletter. RIP
149K
386
41
52
6mo ago
drewfallon12
ALLBIRDS SELLS TO AMERICAN EXCHANGE GROUP FOR $39 MILLION, The end of Allbirds - the silicon valley DTC darling that raised over $200m in private capital and peaked at a $4B valuation after its 2021 IPO. American Exchange Group (AXNY) is acquiring all assets and liabilities of Allbirds for $39 million. Allbirds will file a proxy seeking shareholder approval by April 24, wind down the public company, and distribute net proceeds to shareholders in Q3 2026. Shares up ~32% AH Market cap at time of deal: $26 million. Sale price: $39 million. 99% haircut from the 2021 peak valuation. Revenue peaked at $297.8 million in 2022. By 3Q25 run rate was sub $160m, down almost 50%. American Exchange Group is a wholesale-focused multi-brand accessories and footwear roll-up. Doing a deep dive on the collapse this week in my newsletter. RIP
DJOKOVIC CO-FOUNDS COB AND LEADS $5M SEED TO REINVENT POPCORN Novak Djokovic is entering the snack world as co-founder and lead investor of Cob, a new popcorn brand made from sorghum instead of corn. The tennis star led Cob’s $5M seed round alongside Bullish, Blanck Capital, Daxos, Furthermore, and Venrex. Cob’s twist: it swaps corn for sorghum, an ancient grain that’s gluten-free, nutrient-dense, and more sustainable to grow. Created by Jessica Davidoff, the idea came from her search for corn-free snacks for her son. Djokovic is stepping into a $3.5B popcorn market that’s expanded 31% in five years and shows no signs of slowing, even as competition intensifies from celebrity-led brands like Khloud (Khloé Kardashian) and Rob’s Backstage Popcorn (Jonas Brothers).
147K
213
7
9
11mo ago
drewfallon12
DJOKOVIC CO-FOUNDS COB AND LEADS $5M SEED TO REINVENT POPCORN Novak Djokovic is entering the snack world as co-founder and lead investor of Cob, a new popcorn brand made from sorghum instead of corn. The tennis star led Cob’s $5M seed round alongside Bullish, Blanck Capital, Daxos, Furthermore, and Venrex. Cob’s twist: it swaps corn for sorghum, an ancient grain that’s gluten-free, nutrient-dense, and more sustainable to grow. Created by Jessica Davidoff, the idea came from her search for corn-free snacks for her son. Djokovic is stepping into a $3.5B popcorn market that’s expanded 31% in five years and shows no signs of slowing, even as competition intensifies from celebrity-led brands like Khloud (Khloé Kardashian) and Rob’s Backstage Popcorn (Jonas Brothers).
IM8 REPORTS Q2 EARNINGS, REACHES $240M RUN RATE, DISCLOSES MASSIVE DATA headline takeaways: - IM8 retains 14.2% of subscribers at month 20. The iris benchmark in VMS in sub 5%, and IM8 claims Thorne is at 11%, AG1 at 10.8% - July revenue reached >$20m, a $240m+ run rate - QoQ CAC stayed flat around $300 vs marketing spend doubling from $6 to $12m, even saw July CAC DECREASE to $239 against $11.3m in marketing What is truly horrifying about the trajectory of this brand is that it is 95% DTC and only 40% of revenue comes from the U.S. - thats equal to a $170m run rate DTC US brand. Hudson Leogrande sits on the board and TikTok is still less than mere percentage points of revenue The damage this brand can do once they tap into other channels in the US is fairly unfathomable. Subscribe to my newsletter this week to get the full deep dive on IM8s treasure trove of data this friday. Link in comments
140K
189
21
28
1mo ago
drewfallon12
IM8 REPORTS Q2 EARNINGS, REACHES $240M RUN RATE, DISCLOSES MASSIVE DATA headline takeaways: - IM8 retains 14.2% of subscribers at month 20. The iris benchmark in VMS in sub 5%, and IM8 claims Thorne is at 11%, AG1 at 10.8% - July revenue reached >$20m, a $240m+ run rate - QoQ CAC stayed flat around $300 vs marketing spend doubling from $6 to $12m, even saw July CAC DECREASE to $239 against $11.3m in marketing What is truly horrifying about the trajectory of this brand is that it is 95% DTC and only 40% of revenue comes from the U.S. - thats equal to a $170m run rate DTC US brand. Hudson Leogrande sits on the board and TikTok is still less than mere percentage points of revenue The damage this brand can do once they tap into other channels in the US is fairly unfathomable. Subscribe to my newsletter this week to get the full deep dive on IM8s treasure trove of data this friday. Link in comments

Drew Fallon (@drewfallon12) X Stats & Analytics

Drew Fallon (@drewfallon12) has 20.9K X followers with a 0.42% engagement rate over the past 12 months. Across 2.24K posts, Drew Fallon received 95.9K total likes and 25.2M impressions, averaging 42.9 likes per post. This page tracks Drew Fallon's performance metrics, top content, and engagement trends — updated daily. To benchmark @drewfallon12 against other accounts, use Socialpruf's X competitor analysis tool.

Drew Fallon (@drewfallon12) X Analytics FAQ

How many X (Twitter) followers does Drew Fallon have?+
Drew Fallon (@drewfallon12) has 20.9K X (Twitter) followers as of October 2026.
What is Drew Fallon's X (Twitter) engagement rate?+
Drew Fallon's X (Twitter) engagement rate is 0.42% over the last 12 months, based on 2.24K posts.
How many likes does Drew Fallon get on X (Twitter)?+
Drew Fallon received 95.9K total likes across 2.24K posts in the last 12 months, averaging 42.9 likes per post.
How many X (Twitter) impressions does Drew Fallon get?+
Drew Fallon's X (Twitter) content generated 25.2M total impressions over the last 12 months.
Can I compare Drew Fallon with other X accounts?+
Yes. Add @drewfallon12 to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.