NewGet @drewfallon12's full report
X analytics
Similar Accounts:
followers
21.1K
impressions
26.1M
likes
96.4K
comments
9.77K
posts
3.42K
engagement
0.406%
emv
$559K
Average per post
7.65K

Key Metrics

Distributions

Top Content

this is what i’ve been SAYING

4.30M
10.5K
75
275
6mo ago
drewfallon12
this is what i’ve been SAYING
BLUE BOTTLE COFFEE ACQUIRED BY LUCKIN FOR $400M A couple months ago, it was reported that Nestlé was exploring a sale of Blue Bottle Coffee - the property it invested ~$450m in to acquire a 68% stake in 2017. Fast forward 9 years later, & Luckin Coffee is acquiring Blue Bottle for just a touch less than the principal nestle invested. Prior to Nestle's acquisition, Blue Bottle had raised over $100m from the likes of Index Ventures, Google Ventures, and more. Philz Coffee & La Colombe Coffee Workshop also recently traded hands.
1.90M
2.29K
103
602
8mo ago
drewfallon12
BLUE BOTTLE COFFEE ACQUIRED BY LUCKIN FOR $400M A couple months ago, it was reported that Nestlé was exploring a sale of Blue Bottle Coffee - the property it invested ~$450m in to acquire a 68% stake in 2017. Fast forward 9 years later, & Luckin Coffee is acquiring Blue Bottle for just a touch less than the principal nestle invested. Prior to Nestle's acquisition, Blue Bottle had raised over $100m from the likes of Index Ventures, Google Ventures, and more. Philz Coffee & La Colombe Coffee Workshop also recently traded hands.
Introducing Fin: The world’s first AI Chief Financial Officer. Fin outperforms humans 100% of the time. RT + Comment “FIN” and I’ll send you an AI agent that saves 6-7 figures/year.
1.69M
3.12K
1.35K
903
9mo ago
drewfallon12
Introducing Fin: The world’s first AI Chief Financial Officer. Fin outperforms humans 100% of the time. RT + Comment “FIN” and I’ll send you an AI agent that saves 6-7 figures/year.

starting a layoff email with “robinhoodies” is diabolical

1.21M
7.29K
44
203
4mo ago
drewfallon12
starting a layoff email with “robinhoodies” is diabolical

just paid an agency $6k for a deck and got a claude output 😭

943K
3.03K
319
101
6mo ago
drewfallon12
just paid an agency $6k for a deck and got a claude output 😭

can someone explain hotel prices in new york city to me? literally the cheapest hotel is over $1,000 a night how does this make any sense at all?

594K
1.66K
543
39
2w ago
drewfallon12
can someone explain hotel prices in new york city to me? literally the cheapest hotel is over $1,000 a night how does this make any sense at all?
Wow. The Palm Beach plane crash victims have been identified, and according to TMZ, included Adam Robinson, a well known figure in the consumer/ecom world. Adam is the founder of Rb2b and retention[.]com He was with his wife and 2 children. He was 44. Extremely tragic and heart wrenching. Prayers
574K
874
186
93
2d ago
drewfallon12
Wow. The Palm Beach plane crash victims have been identified, and according to TMZ, included Adam Robinson, a well known figure in the consumer/ecom world. Adam is the founder of Rb2b and retention[.]com He was with his wife and 2 children. He was 44. Extremely tragic and heart wrenching. Prayers

update: i told them this is obviously a claude output and that we want the 2 revisions promised in the SOW to be done by a human and they disconnected the slack channel 😩

574K
8.84K
100
189
6mo ago
drewfallon12
update: i told them this is obviously a claude output and that we want the 2 revisions promised in the SOW to be done by a human and they disconnected the slack channel 😩

lol wasn’t there a startup that raised a ton of money to do this like a month ago

288K
510
58
7
4mo ago
drewfallon12
lol wasn’t there a startup that raised a ton of money to do this like a month ago
BATHHOUSE RAISES $35M FROM IMAGINARY VENTURES Bathhouse, the Brooklyn-born luxury bathhouse concept, has raised $35M in a round led by Imaginary Ventures, the consumer fund known for Glossier, Kosas and Skims. Founded in 2019 by real estate investor Travis Talmadge and hospitality operator Jason Goodman, Bathhouse's two NYC locations each span 35,000 sq ft with thermal pools, dry saunas, steam rooms, cold plunges, café, treatment rooms The capital gives Bathhouse a meaningful fundraising lead in a suddenly crowded category: - Bathhouse: $35M raised - Othership: ~$20M total (Series A + 2025 SAFE, with Shawn Mendes and SoulCycle co-founder Elizabeth Cutler backing) - Remedy Place: ~$5M raised at a reported $60M valuation Bathhouse’s expansion pipeline is aggressive. LA is next, followed by Chicago and Nashville, plus additional NYC-area locations.
275K
447
35
43
6mo ago
drewfallon12
BATHHOUSE RAISES $35M FROM IMAGINARY VENTURES Bathhouse, the Brooklyn-born luxury bathhouse concept, has raised $35M in a round led by Imaginary Ventures, the consumer fund known for Glossier, Kosas and Skims. Founded in 2019 by real estate investor Travis Talmadge and hospitality operator Jason Goodman, Bathhouse's two NYC locations each span 35,000 sq ft with thermal pools, dry saunas, steam rooms, cold plunges, café, treatment rooms The capital gives Bathhouse a meaningful fundraising lead in a suddenly crowded category: - Bathhouse: $35M raised - Othership: ~$20M total (Series A + 2025 SAFE, with Shawn Mendes and SoulCycle co-founder Elizabeth Cutler backing) - Remedy Place: ~$5M raised at a reported $60M valuation Bathhouse’s expansion pipeline is aggressive. LA is next, followed by Chicago and Nashville, plus additional NYC-area locations.

sitting at hotel restaurant bars and the guys card next to me kept declining, so i offer to pick up his dinner He then proceeds to order a glass of champagne lol

269K
171
16
1
2mo ago
drewfallon12
sitting at hotel restaurant bars and the guys card next to me kept declining, so i offer to pick up his dinner He then proceeds to order a glass of champagne lol
It took Nestlé ~30 years to grow Nerds to $40M in annual sales Then, Chicago-based Ferrara took the brand from ~$40M to nearly $1 BILLION in just 6 (read: SIX) years Nerds' origins date all the way back to a powdered drink mix in 1934, before taking a detour in St Louis through a $25M Willy Wonka movie that was actually one big commercial for Quaker Oats, a British confectionery acquisition, and ultimately 30 years under Nestlé's ownership By 2018, Nerds was a largely overlooked brand inside a nearly $100B food conglomerate, responsible for 10% of Nestles confectionary revenue, which was 10% of their overall business. Then Ferrara came along and acquired Nestle's entire confectionary business for $2.8B. Today, I estimate Nerds alone is worth north of $2B. The craziest part? None of this was an accident, at all. Ferrero was the perfect company to seize the opportunity, having just acquired the gummy manufacturer behind Trolli and Black forest just a year earlier What's more - Nestlé had actually introduced the underlying concept nearly two decades earlier with Nerds Rope in 2001, and the Ferrero employee credited with the Nerds Clusters patent actually worked at Nestle on similar concepts in the past Nestle had the brand, the concept, and the talent Ferrara just executed better. What follows is one of the most remarkable growth stories in all of CPG history. I wrote 3,000 words on the history of Nerds, and its journey to becoming the number one non chocolate candy brand in the country - the full deep dive is coming in my newsletter this friday, subscribe at the link in the comments
253K
355
31
25
1d ago
drewfallon12
It took Nestlé ~30 years to grow Nerds to $40M in annual sales Then, Chicago-based Ferrara took the brand from ~$40M to nearly $1 BILLION in just 6 (read: SIX) years Nerds' origins date all the way back to a powdered drink mix in 1934, before taking a detour in St Louis through a $25M Willy Wonka movie that was actually one big commercial for Quaker Oats, a British confectionery acquisition, and ultimately 30 years under Nestlé's ownership By 2018, Nerds was a largely overlooked brand inside a nearly $100B food conglomerate, responsible for 10% of Nestles confectionary revenue, which was 10% of their overall business. Then Ferrara came along and acquired Nestle's entire confectionary business for $2.8B. Today, I estimate Nerds alone is worth north of $2B. The craziest part? None of this was an accident, at all. Ferrero was the perfect company to seize the opportunity, having just acquired the gummy manufacturer behind Trolli and Black forest just a year earlier What's more - Nestlé had actually introduced the underlying concept nearly two decades earlier with Nerds Rope in 2001, and the Ferrero employee credited with the Nerds Clusters patent actually worked at Nestle on similar concepts in the past Nestle had the brand, the concept, and the talent Ferrara just executed better. What follows is one of the most remarkable growth stories in all of CPG history. I wrote 3,000 words on the history of Nerds, and its journey to becoming the number one non chocolate candy brand in the country - the full deep dive is coming in my newsletter this friday, subscribe at the link in the comments
UNILEVER TO ACQUIRE GRUNS FOR UNDISCLOSED SUM IN HUGE VMS SPLASH Grüns, one of the best stories in CPG of the last decade, has been punctuated with a massive deal to Unilever. The VMS M&A wave is in the early innings! Financial terms weren't disclosed, but given Gruns' disclosed revenue, growth rate, and Unilever's annual stated M&A budget - it was definitely a big one. The Numbers  - Founded: August 2023 by Chad Janis (confirmed a chad)  - $100M ARR: May 2025 (month 21)  - $300M ARR: August 2025 (month 24)  - Last valuation: $500M (April 2025 funding round led by Headline)  - Profitable within 14 months of launch Price undisclosed, but the $500M valuation set the floor 12 months ago. With $300M+ ARR at the time of deal announcement, rough benchmarks: - Huel acquired by Danone for ~3.4x revenue - 2026 - Liquid I.V. / Unilever - ~2.6x revenue - 2020  - Dr. Squatch / Unilever ~3x revenue - 2025 - poppi // PepsiCo ~3x revenue - 2025 Unilever has been making an all in effort into personal care and wellness, with brands like Liquid I.V. & Nutrafol set to pass $1B in sales, UL is putting together a formidable wellness portfolio. Plus, they spent $1.5B on Dr. Squatch last year. Early investors include Sugar Capital, Vanterra Capital, and more.
226K
544
47
51
7mo ago
drewfallon12
UNILEVER TO ACQUIRE GRUNS FOR UNDISCLOSED SUM IN HUGE VMS SPLASH Grüns, one of the best stories in CPG of the last decade, has been punctuated with a massive deal to Unilever. The VMS M&A wave is in the early innings! Financial terms weren't disclosed, but given Gruns' disclosed revenue, growth rate, and Unilever's annual stated M&A budget - it was definitely a big one. The Numbers  - Founded: August 2023 by Chad Janis (confirmed a chad)  - $100M ARR: May 2025 (month 21)  - $300M ARR: August 2025 (month 24)  - Last valuation: $500M (April 2025 funding round led by Headline)  - Profitable within 14 months of launch Price undisclosed, but the $500M valuation set the floor 12 months ago. With $300M+ ARR at the time of deal announcement, rough benchmarks: - Huel acquired by Danone for ~3.4x revenue - 2026 - Liquid I.V. / Unilever - ~2.6x revenue - 2020  - Dr. Squatch / Unilever ~3x revenue - 2025 - poppi // PepsiCo ~3x revenue - 2025 Unilever has been making an all in effort into personal care and wellness, with brands like Liquid I.V. & Nutrafol set to pass $1B in sales, UL is putting together a formidable wellness portfolio. Plus, they spent $1.5B on Dr. Squatch last year. Early investors include Sugar Capital, Vanterra Capital, and more.
from a VC
215K
2.36K
50
72
6mo ago
drewfallon12
from a VC

wow i realized how this scam works he ordered his food to go, so they tried charging him up front - whereas I was sitting down working and eating so I hadn’t gotten a bill yet When they gave him his food (&champagne) he sat down and ate it there lol so it wasn’t him pushing it it’s a legit scam

200K
286
9
4
2mo ago
drewfallon12
wow i realized how this scam works he ordered his food to go, so they tried charging him up front - whereas I was sitting down working and eating so I hadn’t gotten a bill yet When they gave him his food (&champagne) he sat down and ate it there lol so it wasn’t him pushing it it’s a legit scam

it’s very easy to tell who was cool in their teens/20s and who wasn’t by what they do once they get rich if they were cool, they disappear if the werent, they start validation-seeking posting online, generally around their wealth

182K
4.35K
64
274
10mo ago
drewfallon12
it’s very easy to tell who was cool in their teens/20s and who wasn’t by what they do once they get rich if they were cool, they disappear if the werent, they start validation-seeking posting online, generally around their wealth
GYMSHARK FOUNDER BEN FRANCIS IN TALKS TO BUY BACK GYMSHARK In 2020, Gymshark founder Ben Francis sold 21% of Gymshark to General Atlantic valued at 1.67B. Francis now is speaking to GA to acquire a portion back.  As competition in the space intensified and consumer spending repressed from soaring prices, Gymshark’s growth has slowed. The company’s revenue rose 6.5% to £647M in 2025 but pre-tax profits fell from £11.8M to £6.9M. Gymshark also went through a restructuring that cut hundreds of roles.
176K
145
15
11
4mo ago
drewfallon12
GYMSHARK FOUNDER BEN FRANCIS IN TALKS TO BUY BACK GYMSHARK In 2020, Gymshark founder Ben Francis sold 21% of Gymshark to General Atlantic valued at 1.67B. Francis now is speaking to GA to acquire a portion back.  As competition in the space intensified and consumer spending repressed from soaring prices, Gymshark’s growth has slowed. The company’s revenue rose 6.5% to £647M in 2025 but pre-tax profits fell from £11.8M to £6.9M. Gymshark also went through a restructuring that cut hundreds of roles.

the CFO is always first to go

170K
5.11K
29
218
7mo ago
drewfallon12
the CFO is always first to go
OLIPOP TO RAISE $200M AFTER STALLED M&A TALKS WITH COCA COLA & REDBULL According to Axios, Morgan Stanley is advising on a $200m secondary for OLIPOP PBC after m&a talks didn’t turn into anything. Olipop funding history: • Series A: led by Monogram Capital Partners • Series B: $30M, led by Monogram Capital Partners valued Olipop at ~$200M (2022) • Series C: $50M, led by J.P. Morgan Private Capital Growth Equity Partners valued at $1.85B (Feb 2025) link in comments
156K
63
6
3
6mo ago
drewfallon12
OLIPOP TO RAISE $200M AFTER STALLED M&A TALKS WITH COCA COLA & REDBULL According to Axios, Morgan Stanley is advising on a $200m secondary for OLIPOP PBC after m&a talks didn’t turn into anything. Olipop funding history: • Series A: led by Monogram Capital Partners • Series B: $30M, led by Monogram Capital Partners valued Olipop at ~$200M (2022) • Series C: $50M, led by J.P. Morgan Private Capital Growth Equity Partners valued at $1.85B (Feb 2025) link in comments
ALLBIRDS SELLS TO AMERICAN EXCHANGE GROUP FOR $39 MILLION, The end of Allbirds - the silicon valley DTC darling that raised over $200m in private capital and peaked at a $4B valuation after its 2021 IPO. American Exchange Group (AXNY) is acquiring all assets and liabilities of Allbirds for $39 million. Allbirds will file a proxy seeking shareholder approval by April 24, wind down the public company, and distribute net proceeds to shareholders in Q3 2026. Shares up ~32% AH Market cap at time of deal: $26 million. Sale price: $39 million. 99% haircut from the 2021 peak valuation. Revenue peaked at $297.8 million in 2022. By 3Q25 run rate was sub $160m, down almost 50%. American Exchange Group is a wholesale-focused multi-brand accessories and footwear roll-up. Doing a deep dive on the collapse this week in my newsletter. RIP
149K
386
41
52
7mo ago
drewfallon12
ALLBIRDS SELLS TO AMERICAN EXCHANGE GROUP FOR $39 MILLION, The end of Allbirds - the silicon valley DTC darling that raised over $200m in private capital and peaked at a $4B valuation after its 2021 IPO. American Exchange Group (AXNY) is acquiring all assets and liabilities of Allbirds for $39 million. Allbirds will file a proxy seeking shareholder approval by April 24, wind down the public company, and distribute net proceeds to shareholders in Q3 2026. Shares up ~32% AH Market cap at time of deal: $26 million. Sale price: $39 million. 99% haircut from the 2021 peak valuation. Revenue peaked at $297.8 million in 2022. By 3Q25 run rate was sub $160m, down almost 50%. American Exchange Group is a wholesale-focused multi-brand accessories and footwear roll-up. Doing a deep dive on the collapse this week in my newsletter. RIP

Drew Fallon (@drewfallon12) X Stats & Analytics

Drew Fallon (@drewfallon12) has 21.1K X followers with a 0.41% engagement rate over the past 12 months. Across 3.42K posts, Drew Fallon received 96.4K total likes and 26.1M impressions, averaging 28.2 likes per post. This page tracks Drew Fallon's performance metrics, top content, and engagement trends — updated daily. To benchmark @drewfallon12 against other accounts, use Socialpruf's X competitor analysis tool.

Drew Fallon (@drewfallon12) X Analytics FAQ

How many X (Twitter) followers does Drew Fallon have?+
Drew Fallon (@drewfallon12) has 21.1K X (Twitter) followers as of November 2026.
What is Drew Fallon's X (Twitter) engagement rate?+
Drew Fallon's X (Twitter) engagement rate is 0.41% over the last 12 months, based on 3.42K posts.
How many likes does Drew Fallon get on X (Twitter)?+
Drew Fallon received 96.4K total likes across 3.42K posts in the last 12 months, averaging 28.2 likes per post.
How many X (Twitter) impressions does Drew Fallon get?+
Drew Fallon's X (Twitter) content generated 26.1M total impressions over the last 12 months.
Can I compare Drew Fallon with other X accounts?+
Yes. Add @drewfallon12 to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.