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Last Year01/15/25 - 01/15/26
Comparable Performance:
followers
1.81K
impressions
68.2K
likes
219
comments
100
posts
55
engagement
0.470%
emv
$1.54K
Avg. per post
1.24K

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Top Content

@alterramtnco and @flyjsx recently announced a strategic partnership designed to deliver unparalleled perks and elevated experiences for discerning ski and snowboarding travelers. Joining Ikon Pass Peak Perks as an aviation partner, JSX will offer exclusive travel benefits for the 2025-2026 and 2026-2027 seasons, providing a seamless journey from city skylines to snow-capped slopes. To learn more about the partnership visit: alterramtn.co/en/news/elevated...

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alterramtnco
@alterramtnco and @flyjsx recently announced a strategic partnership designed to deliver unparalleled perks and elevated experiences for discerning ski and snowboarding travelers. Joining Ikon Pass Peak Perks as an aviation partner, JSX will offer exclusive travel benefits for the 2025-2026 and 2026-2027 seasons, providing a seamless journey from city skylines to snow-capped slopes. To learn more about the partnership visit: https://www.alterramtn.co/en/news/elevated-travel-iconic-terrain-jsx-and-alterra-mountain-company-unite-to-deliver-the-ultimate-winter-experience
The #IkonPass welcomes @lemassif for Winter 25/26, unlocking more joy in Quebec.

Nestled between the Laurentian Range and the Saint Lawrence River, this destination delivers the highest vertical drop east of the Canadian Rockies.

“Canada offers some of the best mountain experiences in the world. The special culture of Quebec adds to the uniqueness of any visit, putting Le Massif de Charlevoix and Tremblant at the top of every Ikon Pass holder’s Bucket List,” said Erik Forsell, Chief Marketing Officer, @alterramtnco.

For the 25/26 season, Ikon Pass holders will have seven-day access to Le Massif de Charlevoix with no blackout dates, and Ikon Base Pass holders will have five-day access with select blackout dates. Ikon Pass prices go up & promos go away April 17.

Learn more: https://alterramtn.co/news/ikon-pass-adds-le-massif-de-charlevoix-in-quebec-for-winter-25-26
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The #IkonPass welcomes @lemassif for Winter 25/26, unlocking more joy in Quebec. Nestled between the Laurentian Range and the Saint Lawrence River, this destination delivers the highest vertical drop east of the Canadian Rockies. “Canada offers some of the best mountain experiences in the world. The special culture of Quebec adds to the uniqueness of any visit, putting Le Massif de Charlevoix and Tremblant at the top of every Ikon Pass holder’s Bucket List,” said Erik Forsell, Chief Marketing Officer, @alterramtnco. For the 25/26 season, Ikon Pass holders will have seven-day access to Le Massif de Charlevoix with no blackout dates, and Ikon Base Pass holders will have five-day access with select blackout dates. Ikon Pass prices go up & promos go away April 17. Learn more: https://alterramtn.co/news/ikon-pass-adds-le-massif-de-charlevoix-in-quebec-for-winter-25-26
🏔@alterramtnco has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division. 

“Diane and Will both bring years of experience in their fields and will each have a direct impact on our employees and guests, and on the continued success of Alterra Mountain Company.” says, CEO & President, Jared Smith.

Learn more: https://www.alterramtn.co/news/alterra-mountain-company-names-new-chief-people-officer-and-president-chief-operating-officer-experience-division
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🏔@alterramtnco has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division. “Diane and Will both bring years of experience in their fields and will each have a direct impact on our employees and guests, and on the continued success of Alterra Mountain Company.” says, CEO & President, Jared Smith. Learn more: https://www.alterramtn.co/news/alterra-mountain-company-names-new-chief-people-officer-and-president-chief-operating-officer-experience-division
Ikon Pass will offer five new mountains within the stunning Valle d’Aosta region of the Italian Alps for winter 25/26, unlocking even more of Europe for Ikon Pass holders. Score your Ikon Pass at its current low rates before prices go up.
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Ikon Pass will offer five new mountains within the stunning Valle d’Aosta region of the Italian Alps for winter 25/26, unlocking even more of Europe for Ikon Pass holders. Score your Ikon Pass at its current low rates before prices go up.
🍂❄️ @Deer_Valley's #ExpandedExcellence terrain expansion looked stunning this fall while waiting for snow to fall 

This winter, experience:
🚡 10 new lifts
🎿 80+ new ski runs
🏔️ A brand-new East Village base just 40 minutes from Salt Lake City

📷: Cody Conk, October 2025
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🍂❄️ @Deer_Valley's #ExpandedExcellence terrain expansion looked stunning this fall while waiting for snow to fall This winter, experience: 🚡 10 new lifts 🎿 80+ new ski runs 🏔️ A brand-new East Village base just 40 minutes from Salt Lake City 📷: Cody Conk, October 2025
Deer Valley's Expanded Excellence project is underway with the debut of 10 new chairlifts coming this winter—including the East Village Express, a 10-passenger gondola linking the new East Village to Park Peak—and more than 100 new ski runs. 

Join in for a once-in-a-lifetime moment on Saturday, July 19 at the top of Bald Mountain to witness helicopters fly in and place the lift towers for the new East Village Gondola and Pinyon Express.

Read all about the event at: https://www.deervalley.com/things-to-do/events/expanded-excellence-future-in-flight
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Deer Valley's Expanded Excellence project is underway with the debut of 10 new chairlifts coming this winter—including the East Village Express, a 10-passenger gondola linking the new East Village to Park Peak—and more than 100 new ski runs. Join in for a once-in-a-lifetime moment on Saturday, July 19 at the top of Bald Mountain to witness helicopters fly in and place the lift towers for the new East Village Gondola and Pinyon Express. Read all about the event at: https://www.deervalley.com/things-to-do/events/expanded-excellence-future-in-flight
🏔️ @alterramtnco, announces a capital investment program of over $400 million for the 25/26 season that focuses on the evolution of Deer Valley Resort in Utah, on-mountain enhancements across the portfolio, and employee benefits.

Read more: https://www.alterramtn.co/news/alterra-mountain-company-invests-over-400-million-in-capital-services-and-programs-in-continued-commitment-to-the-guest-employee-and-community-experience
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alterramtnco
🏔️ @alterramtnco, announces a capital investment program of over $400 million for the 25/26 season that focuses on the evolution of Deer Valley Resort in Utah, on-mountain enhancements across the portfolio, and employee benefits. Read more: https://www.alterramtn.co/news/alterra-mountain-company-invests-over-400-million-in-capital-services-and-programs-in-continued-commitment-to-the-guest-employee-and-community-experience
Another season of winter joy is around the corner for @alterramtnco. The scheduled opening dates for Ikon Pass destinations have been released at http://bit.ly/IkonOpen

Opening dates are subject to change without notice. Check local destination websites for current information.
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Another season of winter joy is around the corner for @alterramtnco. The scheduled opening dates for Ikon Pass destinations have been released at http://bit.ly/IkonOpen Opening dates are subject to change without notice. Check local destination websites for current information.
Snow has already been falling across @alterramtnco destinations in California and the Rockies this past week, with winter just around the corner.
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Snow has already been falling across @alterramtnco destinations in California and the Rockies this past week, with winter just around the corner.
100 wins, and counting. It takes more than gold to make an icon. 🥇 Congratulations to Ikon Pass Ambassador @MikaelaShiffrin, for resetting the sport with her 100th World Cup win this weekend in Italy.

In celebration of 100 wins, join Mikaela, Ikon Pass & @alterramtnco in raising $100,000 for @ShareWinter to help introduce more kids to skiing.

Learn more: https://alterramtn.co/news/to-celebrate-mikaela-shiffrin%E2%80%99s-100th-world-cup-win-ikon-pass-to-match-up-to-50,000-in-donations-for-share-winter-foundation… 

Enter to win: http://bit.ly/ikonmikaela

Donate: https://sharewinterfoundation.org/mik100
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100 wins, and counting. It takes more than gold to make an icon. 🥇 Congratulations to Ikon Pass Ambassador @MikaelaShiffrin, for resetting the sport with her 100th World Cup win this weekend in Italy. In celebration of 100 wins, join Mikaela, Ikon Pass & @alterramtnco in raising $100,000 for @ShareWinter to help introduce more kids to skiing. Learn more: https://alterramtn.co/news/to-celebrate-mikaela-shiffrin%E2%80%99s-100th-world-cup-win-ikon-pass-to-match-up-to-50,000-in-donations-for-share-winter-foundation… Enter to win: http://bit.ly/ikonmikaela Donate: https://sharewinterfoundation.org/mik100

Congratulations, @mikaelashiffrin, from your mountain community 🥇

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Congratulations, @mikaelashiffrin, from your mountain community 🥇
Grateful today for all of the employees across @alterramtnco destinations that keep the mountains running.

Now open for skiing/riding:
@Arapahoe_Basin 
@WinterPark 
@MammothMountain 
@Sugarbush_VT 
@StrattonResort 

Opening today 🎉
@MontTremblant 
@SolitudeMTN 

Thursday, December 11, 2025, is the last day to purchase a 25/26 Ikon Pass: http://bit.ly/OnSale2526 

📷: Felix Burke, @MontTremblant
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alterramtnco
Grateful today for all of the employees across @alterramtnco destinations that keep the mountains running. Now open for skiing/riding: @Arapahoe_Basin @WinterPark @MammothMountain @Sugarbush_VT @StrattonResort Opening today 🎉 @MontTremblant @SolitudeMTN Thursday, December 11, 2025, is the last day to purchase a 25/26 Ikon Pass: http://bit.ly/OnSale2526 📷: Felix Burke, @MontTremblant
Our hearts are with our Southern California community as they continue to combat the devastation from the Los Angeles fires. 💙

The @alterramtnco family sends its appreciation to those working hard to support their communities.

@MammothMountain  and @palisadestahoe  will each be offering $99 lift tickets, with proceeds going to the @CAFireFound . And, @BigBearMtResort  is offering meal vouchers and working with Visit Big Bear to offer discounted lodging to evacuees.

Plan your visit by visiting each destination's website or contacting them directly.
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Our hearts are with our Southern California community as they continue to combat the devastation from the Los Angeles fires. 💙 The @alterramtnco family sends its appreciation to those working hard to support their communities. @MammothMountain and @palisadestahoe will each be offering $99 lift tickets, with proceeds going to the @CAFireFound . And, @BigBearMtResort is offering meal vouchers and working with Visit Big Bear to offer discounted lodging to evacuees. Plan your visit by visiting each destination's website or contacting them directly.

x.com/i/article/1965428309824839680

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alterramtnco
http://x.com/i/article/1965428309824839680
The Ikon Pass community comes together with the newly upgraded Ikon Pass mobile app that makes it easy to track, plan and enjoy your time across 70+ global destinations.

This season, when skiers and riders open their Ikon Pass app, they will experience their destination like a local. A new customized home page will automatically open to the destination an Ikon Pass holder is visiting, with personalized messages, stats, weather, and webcams. A new interactive map experience makes exploration easy. And with a new seamless way to pay, getting what you need on the mountain has never been so smooth.

Read more: https://www.alterramtn.co/en/news/maximize-your-fun-with-the-newly-updated-ikon-pass-app-for-winter-2526
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The Ikon Pass community comes together with the newly upgraded Ikon Pass mobile app that makes it easy to track, plan and enjoy your time across 70+ global destinations. This season, when skiers and riders open their Ikon Pass app, they will experience their destination like a local. A new customized home page will automatically open to the destination an Ikon Pass holder is visiting, with personalized messages, stats, weather, and webcams. A new interactive map experience makes exploration easy. And with a new seamless way to pay, getting what you need on the mountain has never been so smooth. Read more: https://www.alterramtn.co/en/news/maximize-your-fun-with-the-newly-updated-ikon-pass-app-for-winter-2526

x.com/i/article/1897677547795857408

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http://x.com/i/article/1897677547795857408

Congratulations to @MammothMountain local professional snowboarder, @KimmyFasani on the launch of her film, "Butterfly in a Blizzard," now available for pre-order on Apple: butterflyinablizzard.com

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Congratulations to @MammothMountain local professional snowboarder, @KimmyFasani on the launch of her film, "Butterfly in a Blizzard," now available for pre-order on Apple: https://www.butterflyinablizzard.com
This month, @alterramtnco invited photographer Stephen Shelesky (he/him), marathon runner Cal Calamia (they/he), and non-profit leader Virginia Solomon (they/them) into the office for a panel discussion about Allyship for Pride Month.

Cal asks that everyone show some love and curiosity within the outdoor industry toward inviting others to feel welcome: "Imagine the thing you love doing the most - photography, cycling, running, or even petting your dog. Imagine people saying that, because of your gender or sexuality, you can’t do that…This isn't just a conversation about Queer inclusion and allyship in the outdoors, this is the same conversation we've been having for years about the value of human beings and who deserves a voice.”
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This month, @alterramtnco invited photographer Stephen Shelesky (he/him), marathon runner Cal Calamia (they/he), and non-profit leader Virginia Solomon (they/them) into the office for a panel discussion about Allyship for Pride Month. Cal asks that everyone show some love and curiosity within the outdoor industry toward inviting others to feel welcome: "Imagine the thing you love doing the most - photography, cycling, running, or even petting your dog. Imagine people saying that, because of your gender or sexuality, you can’t do that…This isn't just a conversation about Queer inclusion and allyship in the outdoors, this is the same conversation we've been having for years about the value of human beings and who deserves a voice.”

Congratulations to Colorado-based, World Champion, and @ussnowboardteam parasnowboarder Noah Elliot, on his nomination for an @espn ESPY award for Best Athlete with a Disability. Noah is an all-time rider, athlete, dad, friend, cancer survivor, skateboarder, and beloved member of the mountain community. Learn more about the ESPN ESPY Nominees and vote at:espn.com/espys/story/_/page/Vo... Winners will be announced on ESPN/ABC on July 16.

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Congratulations to Colorado-based, World Champion, and @ussnowboardteam parasnowboarder Noah Elliot, on his nomination for an @espn ESPY award for Best Athlete with a Disability. Noah is an all-time rider, athlete, dad, friend, cancer survivor, skateboarder, and beloved member of the mountain community. Learn more about the ESPN ESPY Nominees and vote at:https://www.espn.com/espys/story/_/page/Voting2025/aja-wilson-josh-allen-more-vote-2025-espys-winners. Winners will be announced on ESPN/ABC on July 16.
@alterramtnco with our Asian and Asian American global community welcome the Year of the Snake. We invite our communities to also celebrate and begin this new chapter with our interactive celebration of locating Lucky Red Envelopes across North American destinations on January 31: @BlueMtnResort, @WinterPark,  @SolitudeMTN,  @Arapahoe_Basin, @MammothMountain, and @palisadestahoe.
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@alterramtnco with our Asian and Asian American global community welcome the Year of the Snake. We invite our communities to also celebrate and begin this new chapter with our interactive celebration of locating Lucky Red Envelopes across North American destinations on January 31: @BlueMtnResort, @WinterPark, @SolitudeMTN, @Arapahoe_Basin, @MammothMountain, and @palisadestahoe.