NewGet @allure_magazine's full report
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followers
2.76M
impressions
25.3M
likes
81.0K
comments
3.06K
posts
1.71K
engagement
0.333%
emv
$530K
Average per post
14.8K

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Our latest cover star, singer #ZaraLarsson, says she wants to reintroduce herself as a seasoned artist—not an older child star. (She won a Swedish version of the Got Talent franchise at age 10.) “I don’t want to go into a studio or sit at a meeting and feel like I’m 16,” she says. “And I don't think anyone who worked with me did that on purpose. They wanted to really help me.” Now she’s pushing herself to use her voice as a full-fledged artist—weighing in on everything from stage lighting to writing more of her own music. Find out how more creative control is fueling Larsson’s renaissance: https://allure.visitlink.me/3oH5t4 Photographed by Hugo Comte Stylist: Ronald Burton III Hair: Iggy Rosales Makeup: Sophia Sinot Manicure: Juan Alvear Set Design: Alice Jacobs DP (Motion only): Grant Bell Production: Rowan Productions Writer: Hunter Lacey
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Our latest cover star, singer #ZaraLarsson, says she wants to reintroduce herself as a seasoned artist—not an older child star. (She won a Swedish version of the Got Talent franchise at age 10.) “I don’t want to go into a studio or sit at a meeting and feel like I’m 16,” she says. “And I don't think anyone who worked with me did that on purpose. They wanted to really help me.” Now she’s pushing herself to use her voice as a full-fledged artist—weighing in on everything from stage lighting to writing more of her own music. Find out how more creative control is fueling Larsson’s renaissance: https://allure.visitlink.me/3oH5t4 Photographed by Hugo Comte Stylist: Ronald Burton III Hair: Iggy Rosales Makeup: Sophia Sinot Manicure: Juan Alvear Set Design: Alice Jacobs DP (Motion only): Grant Bell Production: Rowan Productions Writer: Hunter Lacey
These looks? BACK 2 BACK SERVE! We could never pick a favorite, but #XLOV has to. Keep watching to see the group look back at their past and present looks.
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These looks? BACK 2 BACK SERVE! We could never pick a favorite, but #XLOV has to. Keep watching to see the group look back at their past and present looks.

Brittle hair, no more. allure.com/story/best-hea…

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Brittle hair, no more. https://www.allure.com/story/best-heat-protectant-sprays

These swipe-and-go formulas put innovative K-beauty ingredients right at your fingertips. allure.com/story/best-kah…

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These swipe-and-go formulas put innovative K-beauty ingredients right at your fingertips. https://www.allure.com/story/best-kahi-products

Connor Storrie and Erling Haaland just got two high-profile short cuts. allure.com/story/connor-s…

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Connor Storrie and Erling Haaland just got two high-profile short cuts. https://www.allure.com/story/connor-storrie-erling-haaland-hair-cuts
#Lisa’s wispy bangs and light waves are going straight to our mood board. The #BLACKPINK star is taking the #GoldenGlobes red carpet by storm.
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#Lisa’s wispy bangs and light waves are going straight to our mood board. The #BLACKPINK star is taking the #GoldenGlobes red carpet by storm.

The powders, creams, sticks, and liquids our editors can’t stop swiping. allure.com/story/best-hig…

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The powders, creams, sticks, and liquids our editors can’t stop swiping. https://www.allure.com/story/best-highlighters

Affordable, derm-recommended picks for every skin type and concern. allure.com/story/best-dru…

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Affordable, derm-recommended picks for every skin type and concern. https://www.allure.com/story/best-drugstore-body-lotion

Expect complex spices, boozy accords, and a more mature way to wear vanilla. allure.com/story/fall-fra…

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Expect complex spices, boozy accords, and a more mature way to wear vanilla. https://www.allure.com/story/fall-fragrance-trends-2026

Dermatologists weigh in on the TikTok-favorite skin-care duo. allure.com/story/can-you-…

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Dermatologists weigh in on the TikTok-favorite skin-care duo. https://www.allure.com/story/can-you-use-tretinoin-azelaic-acid-together
If you ask Gen Z, to be blonde is to be boring. Sick of looking like "everyone else on TikTok," young people are gravitating toward shades of copper, cherry, and auburn—and actor Sadie Sink is their ultimate inspiration. Google Trends reports a 5000% increase in searches for "sadie sink hair color" since 2025, and over 1 million people have watched a TikTok video titled "I want Sadie Sink red hair." Sink's own colorist, @tommy_buckett, has been flooded with DMs and salon calls from young women asking, "Can you do this to me?" Writer @farankrentcil explores this sudden surge in the desire to be a redhead: https://allure.visitlink.me/Z12rVi Photos: Getty Images
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If you ask Gen Z, to be blonde is to be boring. Sick of looking like "everyone else on TikTok," young people are gravitating toward shades of copper, cherry, and auburn—and actor Sadie Sink is their ultimate inspiration. Google Trends reports a 5000% increase in searches for "sadie sink hair color" since 2025, and over 1 million people have watched a TikTok video titled "I want Sadie Sink red hair." Sink's own colorist, @tommy_buckett, has been flooded with DMs and salon calls from young women asking, "Can you do this to me?" Writer @farankrentcil explores this sudden surge in the desire to be a redhead: https://allure.visitlink.me/Z12rVi Photos: Getty Images

It’s one more tool to consider, according to doctors. allure.com/story/acupunct…

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It’s one more tool to consider, according to doctors. https://www.allure.com/story/acupuncture-depression-study-findings

A new study found that the side effect is more likely in patients taking one specific type of GLP-1 receptor agonist. allure.com/story/glp-1-ha…

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A new study found that the side effect is more likely in patients taking one specific type of GLP-1 receptor agonist. https://www.allure.com/story/glp-1-hair-loss-study-interview

They’re nothing like the basic, hyper-powdery fragrances of the past. allure.com/story/best-flo…

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They’re nothing like the basic, hyper-powdery fragrances of the past. https://www.allure.com/story/best-floral-perfume

Business in the front, formal gala in the back. allure.com/story/olandria…

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Business in the front, formal gala in the back. https://www.allure.com/story/olandria-mullet-milan-fashion-week

Move along, foundation. allure.com/gallery/best-t…

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Move along, foundation. https://www.allure.com/gallery/best-tinted-sunscreen-for-face

These rich, creamy formulas bring instant softness. allure.com/story/best-bod…

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These rich, creamy formulas bring instant softness. https://www.allure.com/story/best-body-butter

Save on lipsticks, lip glosses, lip oils, and more from your fave beauty brands. allure.com/story/best-ult…

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Save on lipsticks, lip glosses, lip oils, and more from your fave beauty brands. https://www.allure.com/story/best-ulta-beauty-national-lipstick-week-deals-2026

Melty chocolate brunette, soft shags, and noncommittal bangs—this season’s hair trends are indulgent and comforting. allure.com/story/fall-hai…

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Melty chocolate brunette, soft shags, and noncommittal bangs—this season’s hair trends are indulgent and comforting. https://www.allure.com/story/fall-hair-trends-2026

They're equal parts clean and cozy. allure.com/story/best-ski…

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They're equal parts clean and cozy. https://www.allure.com/story/best-skin-scents

Allure (@allure_magazine) X Stats & Analytics

Allure (@allure_magazine) has 2.76M X followers with a 0.33% engagement rate over the past 12 months. Across 1.71K posts, Allure received 81.0K total likes and 25.3M impressions, averaging 47.3 likes per post. This page tracks Allure's performance metrics, top content, and engagement trends — updated daily. To benchmark @allure_magazine against other accounts, use Socialpruf's X competitor analysis tool.

Allure (@allure_magazine) X Analytics FAQ

How many X (Twitter) followers does Allure have?+
Allure (@allure_magazine) has 2.76M X (Twitter) followers as of October 2026.
What is Allure's X (Twitter) engagement rate?+
Allure's X (Twitter) engagement rate is 0.33% over the last 12 months, based on 1.71K posts.
How many likes does Allure get on X (Twitter)?+
Allure received 81.0K total likes across 1.71K posts in the last 12 months, averaging 47.3 likes per post.
How many X (Twitter) impressions does Allure get?+
Allure's X (Twitter) content generated 25.3M total impressions over the last 12 months.
Can I compare Allure with other X accounts?+
Yes. Add @allure_magazine to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.