NewGet @thedrum_'s full report
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followers
2.14K
impressions
524K
likes
28.3K
comments
205
posts
40
engagement
5.44%
emv
$17.8K
Average per post
13.1K

Key Metrics

Distributions

Top Content

No longer nipping to the garage for a pint of milk because it’s on @Deliveroo @Tesco 😂 #cherylcole #meme
186K
17.2K
67
2d ago
thedrum_
No longer nipping to the garage for a pint of milk because it’s on @Deliveroo @Tesco 😂 #cherylcole #meme
ASICS responds to Nike. After Nike received significant backlash for its Boston Marathon billboard that was accused of being exclusionary, the brand removed the ad. Following trend of brands ‘responding’ to one another, ASICS has installed a new billboard in Boston featuring a much more inclusive and encouraging messaging. #nike #asics #boston #marathon #marketing
112K
2.05K
41
6mo ago
thedrum_
ASICS responds to Nike. After Nike received significant backlash for its Boston Marathon billboard that was accused of being exclusionary, the brand removed the ad. Following trend of brands ‘responding’ to one another, ASICS has installed a new billboard in Boston featuring a much more inclusive and encouraging messaging. #nike #asics #boston #marathon #marketing
Iconic 🍫🔥 @KITKAT and @Formula 1 mark their partnership with a life-size race car at @Silverstone #f1 #silverstone #racing #craft #chocolate
77.9K
3.46K
41
7mo ago
thedrum_
Iconic 🍫🔥 @KITKAT and @Formula 1 mark their partnership with a life-size race car at @Silverstone #f1 #silverstone #racing #craft #chocolate
“Everything is better with a British accent” ☕️☕️ #marketing #british #funny #flightattendant #accents
40.3K
1.91K
14
5mo ago
thedrum_
“Everything is better with a British accent” ☕️☕️ #marketing #british #funny #flightattendant #accents
This 10ft hairball made of real human hair represents the 167 billion hairs New Yorkers lose to shedding 😳😳 @K18 Hair #marketing #nyc
14.5K
388
1
2mo ago
thedrum_
This 10ft hairball made of real human hair represents the 167 billion hairs New Yorkers lose to shedding 😳😳 @K18 Hair #marketing #nyc
Great marketing from @Dunkin' 🍁☕️ #marketing #spicegirls #pumpkinspice #latte
11.8K
437
14
1mo ago
thedrum_
Great marketing from @Dunkin' 🍁☕️ #marketing #spicegirls #pumpkinspice #latte
When creativity isn’t reined in 🤩🍫👏👏👏 #f1 #marketing #kitkat
11.2K
584
4
7mo ago
thedrum_
When creativity isn’t reined in 🤩🍫👏👏👏 #f1 #marketing #kitkat
#hannahmontana #hannahmontanaanniversary #hannahmontanaforever #mileycyrus #marketing
8.53K
300
2
7mo ago
thedrum_
#hannahmontana #hannahmontanaanniversary #hannahmontanaforever #mileycyrus #marketing
75% of women fear pooping during labor 💩 Andrex’s new work, “Push Like You’re Pooing,” is aimed at dismantling the stigma around labour poos. The campaign shows that if it does happen, it’s a sign that the right muscles are working to deliver a baby. #pregnancy #labor #stigma #women #labourstory
7.07K
51
5
4mo ago
thedrum_
75% of women fear pooping during labor 💩 Andrex’s new work, “Push Like You’re Pooing,” is aimed at dismantling the stigma around labour poos. The campaign shows that if it does happen, it’s a sign that the right muscles are working to deliver a baby. #pregnancy #labor #stigma #women #labourstory
The campaign addresses “cognitive surrender”, the growing tendency for people to accept AI-generated answers without applying their own critical thinking. It champions independent thinking, encouraging readers to question what they read rather than simply accepting AI-generated responses. #ai #antiad #theeconomist #marketing
5.95K
369
3
3mo ago
thedrum_
The campaign addresses “cognitive surrender”, the growing tendency for people to accept AI-generated answers without applying their own critical thinking. It champions independent thinking, encouraging readers to question what they read rather than simply accepting AI-generated responses. #ai #antiad #theeconomist #marketing
Detroit-style, Dominos-shaped pizzas are coming to dominos. Set to hit US stores nationwide on August 31, the new format gives the logo a literal role on the menu, while being designed as a personal pizza that lets customers customise their own toppings. #Dominos #Marketing #Brand #Pizza
5.93K
34
1
2mo ago
thedrum_
Detroit-style, Dominos-shaped pizzas are coming to dominos. Set to hit US stores nationwide on August 31, the new format gives the logo a literal role on the menu, while being designed as a personal pizza that lets customers customise their own toppings. #Dominos #Marketing #Brand #Pizza
@The Dad Shift spotlights items that last longer than the limited two weeks of paternity leave offered to dads in the UK 😳 Flowers, eggs, bananas, milk, or even helium balloons. Making a bold statement to highlight the issue and spark a wider conversation about the need for change. #paternityleave #dads #marketing #socialchange #campaign
5.36K
387
0
5mo ago
thedrum_
@The Dad Shift spotlights items that last longer than the limited two weeks of paternity leave offered to dads in the UK 😳 Flowers, eggs, bananas, milk, or even helium balloons. Making a bold statement to highlight the issue and spark a wider conversation about the need for change. #paternityleave #dads #marketing #socialchange #campaign
When ChatGPT announced ads would be coming to its platform, Claude resisted, saying ads don’t belong in chatbots. So their Super Bowl ads are basically poking fun at the idea of ads appearing in your conversations with chatbots. #ai #chatbot #ChatGPT #claude #SuperBowl
5.32K
41
0
8mo ago
thedrum_
When ChatGPT announced ads would be coming to its platform, Claude resisted, saying ads don’t belong in chatbots. So their Super Bowl ads are basically poking fun at the idea of ads appearing in your conversations with chatbots. #ai #chatbot #ChatGPT #claude #SuperBowl
New in marketing 🤩 #whodis #hulu #disney #kimkardashian #disney+
4.68K
86
0
2w ago
thedrum_
New in marketing 🤩 #whodis #hulu #disney #kimkardashian #disney+
The Michael J Fox Foundation uses the Micheal’s and Harrison Ford’s easy chemistry and self-deprecating humor to show friends what to say (and what not to say) after a Parkinson’s diagnosis. ##michealjfox##harrisonford##parkinsons##parkinsonsdisease##parkinsonsawareness
2.91K
142
1
1mo ago
thedrum_
The Michael J Fox Foundation uses the Micheal’s and Harrison Ford’s easy chemistry and self-deprecating humor to show friends what to say (and what not to say) after a Parkinson’s diagnosis. ##michealjfox##harrisonford##parkinsons##parkinsonsdisease##parkinsonsawareness
Trying different crisps is one of the best parts of going on holiday 😍 @loveholidays tapped into this perfectly with a new marketing campaign, a crisps shop pop-up, stocking 68 flavours from around the world! #crisps #abroad #shops #marketing #advertising
2.21K
53
1
3mo ago
thedrum_
Trying different crisps is one of the best parts of going on holiday 😍 @loveholidays tapped into this perfectly with a new marketing campaign, a crisps shop pop-up, stocking 68 flavours from around the world! #crisps #abroad #shops #marketing #advertising
In 2007, Messi posed with baby Lamine Yamal during @UNICEF charity photoshoot at FC Barcelona. Nearly 20 years later, the two football stars have each in the FIFA World Cup Final. Brands have used to opportunity to do some clever reactive marketing 👏 #messi #lamineyamal #marketing #spain #worldcup
2.12K
59
0
3mo ago
thedrum_
In 2007, Messi posed with baby Lamine Yamal during @UNICEF charity photoshoot at FC Barcelona. Nearly 20 years later, the two football stars have each in the FIFA World Cup Final. Brands have used to opportunity to do some clever reactive marketing 👏 #messi #lamineyamal #marketing #spain #worldcup
SEPHORiA for a marketers perspective 💋💄🛍️👛 #sephoria #sephora #marketing
1.77K
78
2
1w ago
thedrum_
SEPHORiA for a marketers perspective 💋💄🛍️👛 #sephoria #sephora #marketing
#marketing #worldcup #spain #argentina #fifa
1.72K
57
1
3mo ago
thedrum_
#marketing #worldcup #spain #argentina #fifa
On sunset ave 😳😳😳 #marketing #thelasthouse #netflix #sunsetavenue
1.61K
20
1
2mo ago
thedrum_
On sunset ave 😳😳😳 #marketing #thelasthouse #netflix #sunsetavenue

The Drum (@thedrum_) TikTok Stats & Analytics

The Drum (@thedrum_) has 2.14K TikTok followers with a 5.44% engagement rate over the past 12 months. Across 40.0 videos, The Drum received 28.3K total likes and 524K views, averaging 707 likes per video. This page tracks The Drum's performance metrics, top content, and engagement trends — updated daily. To benchmark @thedrum_ against other accounts, use Socialpruf's TikTok competitor analysis tool.

The Drum (@thedrum_) TikTok Analytics FAQ

How many TikTok followers does The Drum have?+
The Drum (@thedrum_) has 2.14K TikTok followers as of October 2026.
What is The Drum's TikTok engagement rate?+
The Drum's TikTok engagement rate is 5.44% over the last 12 months, based on 40.0 videos.
How many likes does The Drum get on TikTok?+
The Drum received 28.3K total likes across 40.0 videos in the last 12 months, averaging 707 likes per video.
How many TikTok views does The Drum get?+
The Drum's TikTok content generated 524K total views over the last 12 months.
Can I compare The Drum with other TikTok accounts?+
Yes. Add @thedrum_ to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.