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578K
likes
45.2K
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1.02K
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engagement
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As reality TV contestants increasingly become the next wave of creators, “Love Island USA” alum @olandria_carthen is taking a deliberate approach to transforming momentary fame into a sustainable personal brand. Carthen’s “Bama Barbie” persona, a nickname “Love Island” fans created due to her glamorous style coupled with her Alabama roots, left the villa determined to turn her newfound stardom into a lasting career—or, in her words, become “a household name.” Ad Age's Gillian Follett caught up with Carthen after her panel at #ZCON to discuss how she’s building her personal brand, and the role that her collaborations with brands such as sweetgreen are playing in her personal branding strategy. 📲 Read the full story at the link in our bio. 🔗
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As reality TV contestants increasingly become the next wave of creators, “Love Island USA” alum @olandria_carthen is taking a deliberate approach to transforming momentary fame into a sustainable personal brand. Carthen’s “Bama Barbie” persona, a nickname “Love Island” fans created due to her glamorous style coupled with her Alabama roots, left the villa determined to turn her newfound stardom into a lasting career—or, in her words, become “a household name.” Ad Age's Gillian Follett caught up with Carthen after her panel at #ZCON to discuss how she’s building her personal brand, and the role that her collaborations with brands such as sweetgreen are playing in her personal branding strategy. 📲 Read the full story at the link in our bio. 🔗
👜📚 Coach’s Spring 2026 collection features a set of fully readable mini-books designed as bag charms. The lux and lifestyle brand is set to release a line of fully readable miniature books designed as bag charms. The titles, selected for their themes of identity and self-expression, double as fashion statements and pocket-sized reads. “The future of brand building isn’t about broadcasting messages. It’s about building cultural relevance through participation,” said Joon Silverstein, Coach’s chief marketing officer. “Stories bring people together, and they become more powerful when more voices join in. For us, that meant moving from campaign thinking to community thinking—co-creating with Gen Z, collaborating across literature, sport, and digital platforms, and activating shared conversations that live across culture, online and in real life.” 🔗 Read the full story at the link in our bio.
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👜📚 Coach’s Spring 2026 collection features a set of fully readable mini-books designed as bag charms. The lux and lifestyle brand is set to release a line of fully readable miniature books designed as bag charms. The titles, selected for their themes of identity and self-expression, double as fashion statements and pocket-sized reads. “The future of brand building isn’t about broadcasting messages. It’s about building cultural relevance through participation,” said Joon Silverstein, Coach’s chief marketing officer. “Stories bring people together, and they become more powerful when more voices join in. For us, that meant moving from campaign thinking to community thinking—co-creating with Gen Z, collaborating across literature, sport, and digital platforms, and activating shared conversations that live across culture, online and in real life.” 🔗 Read the full story at the link in our bio.
Liquid Death ran an AI Olympics ad… that nobody could find after the fact. The brand aired an AI-generated commercial during Peacock's Winter Olympics stream but never posted the ad online, leaving viewers to wonder if it even existed in the first place. The campaign is part of a growing trend of brands leaning into the skepticism surrounding artificial intelligence and mocking the use of AI by using the tool itself. The ad is difficult to find, but you can watch the entire thing for free in Asa Hiken's breakdown via the 🎁 article in our bio.
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Liquid Death ran an AI Olympics ad… that nobody could find after the fact. The brand aired an AI-generated commercial during Peacock's Winter Olympics stream but never posted the ad online, leaving viewers to wonder if it even existed in the first place. The campaign is part of a growing trend of brands leaning into the skepticism surrounding artificial intelligence and mocking the use of AI by using the tool itself. The ad is difficult to find, but you can watch the entire thing for free in Asa Hiken's breakdown via the 🎁 article in our bio.
Coinbase's Backstreet Boys karaoke Super Bowl ad seems to have the people talking. Curious what you all thought...👀 Ad Age's Tim Nudd caught up with CMO Catherine Ferdon and the team at Isle of Any (Laurie Howell and Toby Treyer-Evans) to give you a behind-the-scenes look at how -- and why -- the ad came together. 📲 Visit the link in our bio for the full story. 🔗
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Coinbase's Backstreet Boys karaoke Super Bowl ad seems to have the people talking. Curious what you all thought...👀 Ad Age's Tim Nudd caught up with CMO Catherine Ferdon and the team at Isle of Any (Laurie Howell and Toby Treyer-Evans) to give you a behind-the-scenes look at how -- and why -- the ad came together. 📲 Visit the link in our bio for the full story. 🔗
“I wanted to build something." - 'Love Island USA' alum Olandria Carthen Carthen signed with UTA-owned influencer management firm Digital Brand Architects just weeks after leaving the set of “Love Island USA” in July to further her pursuit in building a personal brand—and she now spends more time with her management team than anyone else, she said. Ad Age's Gillian Follett caught up with Carthen after her panel at ZCON to discuss how she’s building her personal brand, and the role that her collaborations with brands such as Sweetgreen are playing in her personal branding strategy. 📲 Read the full story at the link in our bio. 🔗
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“I wanted to build something." - 'Love Island USA' alum Olandria Carthen Carthen signed with UTA-owned influencer management firm Digital Brand Architects just weeks after leaving the set of “Love Island USA” in July to further her pursuit in building a personal brand—and she now spends more time with her management team than anyone else, she said. Ad Age's Gillian Follett caught up with Carthen after her panel at ZCON to discuss how she’s building her personal brand, and the role that her collaborations with brands such as Sweetgreen are playing in her personal branding strategy. 📲 Read the full story at the link in our bio. 🔗
@salesforce is returning to the #SuperBowl with a new teammate: YouTube juggernaut #MrBeast MrBeast, whose real name is Jimmy Donaldson, will work with the software company to produce its Super Bowl ad. It’s unclear whether Donaldson, who has built a following of 461 million YouTube subscribers (the most of any channel on the platform), will appear in the commercial or just oversee its production. A Salesforce spokesperson confirmed this year’s commercial will air during the national broadcast of the game, but declined to share details about the length of the ad or whether an agency is involved. 📲 Read more about the teaser at the link in our bio. 🔗
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@salesforce is returning to the #SuperBowl with a new teammate: YouTube juggernaut #MrBeast MrBeast, whose real name is Jimmy Donaldson, will work with the software company to produce its Super Bowl ad. It’s unclear whether Donaldson, who has built a following of 461 million YouTube subscribers (the most of any channel on the platform), will appear in the commercial or just oversee its production. A Salesforce spokesperson confirmed this year’s commercial will air during the national broadcast of the game, but declined to share details about the length of the ad or whether an agency is involved. 📲 Read more about the teaser at the link in our bio. 🔗
Skincare brand @byoma turned Bad Bunny's halftime show height requirement into a Super Bowl ad ... in TWO WEEKS. Here's how it all came together, via my Ad Age colleague Gillian Follett, who spoke with Tara Loftis, Byoma's newly appointed global president and chief brand officer. “We’re drawing a really fun [comparison] in the spot around shorter being better, especially when it comes to your mask or your height,” Loftis said. 🎁 link to the full story in our bio. 🔗
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Skincare brand @byoma turned Bad Bunny's halftime show height requirement into a Super Bowl ad ... in TWO WEEKS. Here's how it all came together, via my Ad Age colleague Gillian Follett, who spoke with Tara Loftis, Byoma's newly appointed global president and chief brand officer. “We’re drawing a really fun [comparison] in the spot around shorter being better, especially when it comes to your mask or your height,” Loftis said. 🎁 link to the full story in our bio. 🔗
Delta is one of our marketing losers of the week. News editor E.J. Schultz breaks it all down below. 📊 See the full lineup of winners and losers at AdAge.com.
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Delta is one of our marketing losers of the week. News editor E.J. Schultz breaks it all down below. 📊 See the full lineup of winners and losers at AdAge.com.
Creativity Editor Tim Nudd has some good news for creatives on AI and campaign ideation. On this Future of Advertising 2030 edition of the Ad Age Insider podcast, Tim and reporters Garett Sloane, Gillian Follett, Ewan Larkin, Adrianne Pasquarelli and Brandon Doerrer join host Parker Herren to share their AI findings from the series—and what they mean for how you should be preparing now, from creativity to tech to shopping to influencer marketing. Listen and read the full transcript at the link in bio. 🔗
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Creativity Editor Tim Nudd has some good news for creatives on AI and campaign ideation. On this Future of Advertising 2030 edition of the Ad Age Insider podcast, Tim and reporters Garett Sloane, Gillian Follett, Ewan Larkin, Adrianne Pasquarelli and Brandon Doerrer join host Parker Herren to share their AI findings from the series—and what they mean for how you should be preparing now, from creativity to tech to shopping to influencer marketing. Listen and read the full transcript at the link in bio. 🔗
“Once I killed the bird…” 🐦 That’s how Zaria Parvez—the genius behind Duolingo’s viral social strategy—describes the moment she knew it was time to move on from the language-learning company. At just 26, she turned Duolingo’s accounts into a powerhouse, invented Duo’s unhinged persona and set a new standard for brand TikTok. But after five years and one very famous bird death (and ressurection), she realized it was time to be Zaria—not “Zaria from Duolingo.” Now she’s stepping into her next chapter as DoorDash’s director of social, leading a 7-person team with its own in-house content studio. Instead of chasing constant virality, she’s aiming to build long-term structure and new rituals for how brands show up online. In this interview with Ad Age, Zaria talks about: ✨ Why she left Duolingo ✨ How personal branding helped her grow ✨ What Gen Z leadership looks like inside big brands ✨ The future of social media marketing If you’re a social media manager, marketer, or just curious about how to turn a first job into a career-defining move, this one’s worth a read. Full convo linked in bio 🔗 #Duolingo #DoorDash #SocialMediaTips #MarketingTok #PersonalBranding @Duolingo @DoorDash @zariaparvez
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“Once I killed the bird…” 🐦 That’s how Zaria Parvez—the genius behind Duolingo’s viral social strategy—describes the moment she knew it was time to move on from the language-learning company. At just 26, she turned Duolingo’s accounts into a powerhouse, invented Duo’s unhinged persona and set a new standard for brand TikTok. But after five years and one very famous bird death (and ressurection), she realized it was time to be Zaria—not “Zaria from Duolingo.” Now she’s stepping into her next chapter as DoorDash’s director of social, leading a 7-person team with its own in-house content studio. Instead of chasing constant virality, she’s aiming to build long-term structure and new rituals for how brands show up online. In this interview with Ad Age, Zaria talks about: ✨ Why she left Duolingo ✨ How personal branding helped her grow ✨ What Gen Z leadership looks like inside big brands ✨ The future of social media marketing If you’re a social media manager, marketer, or just curious about how to turn a first job into a career-defining move, this one’s worth a read. Full convo linked in bio 🔗 #Duolingo #DoorDash #SocialMediaTips #MarketingTok #PersonalBranding @Duolingo @DoorDash @zariaparvez
🧣 Branded knitwear seems to be the hot item this holiday, with Farm Rich the latest to indulge—with a handknit scarf that mimics the cheese pull of a mozzarella stick. The Mozzarella Stick Scarf, dreamed up by EP+Co, features two textured ends that resemble crispy breading and a long white center that remains hidden until the wearer tugs the ends apart. The unfurling in a long ribbon recreates the slow stretch of melted cheese. The campaign follows the rollout of Ricola’s own branded scarves yesterday. Made with Tombras, those scarves come in yellow (Lemon Balm with Mint) and green (Peppermint) amd are scented with essential oils so the fabric carries a faint herbal aura. 📲 Read about the full campaign at the link in our bio. 🔗
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🧣 Branded knitwear seems to be the hot item this holiday, with Farm Rich the latest to indulge—with a handknit scarf that mimics the cheese pull of a mozzarella stick. The Mozzarella Stick Scarf, dreamed up by EP+Co, features two textured ends that resemble crispy breading and a long white center that remains hidden until the wearer tugs the ends apart. The unfurling in a long ribbon recreates the slow stretch of melted cheese. The campaign follows the rollout of Ricola’s own branded scarves yesterday. Made with Tombras, those scarves come in yellow (Lemon Balm with Mint) and green (Peppermint) amd are scented with essential oils so the fabric carries a faint herbal aura. 📲 Read about the full campaign at the link in our bio. 🔗
🏈 Super Bowl 2026 ads are almost all out and a few clear patterns are popping. First-time advertisers are in, familiar agencies are everywhere, automakers and alcohol brands are mostly sitting out, health and pharma are ramping up and creators are crossing into Big Game TV. Here are the 6️⃣ Super Bowl ad trends the Ad Age team is watching.
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🏈 Super Bowl 2026 ads are almost all out and a few clear patterns are popping. First-time advertisers are in, familiar agencies are everywhere, automakers and alcohol brands are mostly sitting out, health and pharma are ramping up and creators are crossing into Big Game TV. Here are the 6️⃣ Super Bowl ad trends the Ad Age team is watching.
OK, this is just a WILD #SuperBowl #advertising story. Twenty years ago, Jess Coulter was a cheerleader for the Seattle Seahawks. Now she's directing Super Bowl ads for O Positive Films, including a Marcello Hernández-led Wells Fargo ad from BBDO New York, airing tomorrow. 📲 Read Jess' story at the link in our bio. 🔗 #football #creativity
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OK, this is just a WILD #SuperBowl #advertising story. Twenty years ago, Jess Coulter was a cheerleader for the Seattle Seahawks. Now she's directing Super Bowl ads for O Positive Films, including a Marcello Hernández-led Wells Fargo ad from BBDO New York, airing tomorrow. 📲 Read Jess' story at the link in our bio. 🔗 #football #creativity
It's been a week since Omnicom completed its acquisition of IPG, a major move in the advertising world that has led to thousands of job cuts. Catch up on the fast facts with Ad Age producer Eileen O’Gorman. Read the full story at the link in our bio. 🔗
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It's been a week since Omnicom completed its acquisition of IPG, a major move in the advertising world that has led to thousands of job cuts. Catch up on the fast facts with Ad Age producer Eileen O’Gorman. Read the full story at the link in our bio. 🔗
VERB, the experiential agency behind high-profile campaigns such as Airbnb’s Barbie Dreamhouse, is facing a severe financial crisis that has led to staff cuts of more than 75% and 30% salary reductions. Ewan Larkin and Brian Bonilla take you inside the agency's financial unraveling, what went wrong and what's next. 📲 Read the full story at the link in our bio. 🔗
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VERB, the experiential agency behind high-profile campaigns such as Airbnb’s Barbie Dreamhouse, is facing a severe financial crisis that has led to staff cuts of more than 75% and 30% salary reductions. Ewan Larkin and Brian Bonilla take you inside the agency's financial unraveling, what went wrong and what's next. 📲 Read the full story at the link in our bio. 🔗
If you're a creator looking to land a Super Bowl ad in 2027, look no further. Beauty creator Lisi German, who appeared in two regional Super Bowl ads for Byoma and Tree Hut this year, spills the tea to Gillian Follett on how she made it to the big screen and what others can learn from her experience. 📲 Read the full story to see how creators can land a Super Bowl ad at the link in our bio. 🔗
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If you're a creator looking to land a Super Bowl ad in 2027, look no further. Beauty creator Lisi German, who appeared in two regional Super Bowl ads for Byoma and Tree Hut this year, spills the tea to Gillian Follett on how she made it to the big screen and what others can learn from her experience. 📲 Read the full story to see how creators can land a Super Bowl ad at the link in our bio. 🔗
It's finally here! ChatGPT began running ads in its AI assistant today, just one day after airing an ad during the Super Bowl. We have the deets on how much OpenAI is charging for CPMs, which major agencies are testing it out and what they look like.
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It's finally here! ChatGPT began running ads in its AI assistant today, just one day after airing an ad during the Super Bowl. We have the deets on how much OpenAI is charging for CPMs, which major agencies are testing it out and what they look like.
Your weekly marketing recap in under 60 seconds ⏱ Ad Age News editor E.J. Schultz is back with a quick look at last week’s winners, losers and newsmakers. Fox took some heat for a World Cup ad for its Fox One streaming service that depicts a lifeguard so distracted by viewing the tournament that he ignores a swimmer in distress. The spot from Anomaly is meant to be lighthearted, but some swim safety advocates are not laughing. 📊 See the full list of winners and losers at AdAge.com.
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Your weekly marketing recap in under 60 seconds ⏱ Ad Age News editor E.J. Schultz is back with a quick look at last week’s winners, losers and newsmakers. Fox took some heat for a World Cup ad for its Fox One streaming service that depicts a lifeguard so distracted by viewing the tournament that he ignores a swimmer in distress. The spot from Anomaly is meant to be lighthearted, but some swim safety advocates are not laughing. 📊 See the full list of winners and losers at AdAge.com.
Anthropic parodied an OpenAI ad for its Super Bowl debut ... and let’s just say the maker of ChatGPT is not happy. Here’s the latest on a brewing AI battle happening off the field ahead of Sunday... 📲 Read the full breakdown on this story via the 🎁 link in our bio. 🔗
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Anthropic parodied an OpenAI ad for its Super Bowl debut ... and let’s just say the maker of ChatGPT is not happy. Here’s the latest on a brewing AI battle happening off the field ahead of Sunday... 📲 Read the full breakdown on this story via the 🎁 link in our bio. 🔗
Welcome back to marketing winners and losers! Adrianne Pasquarelli has the download on which brands trended up (and down). 📲 Lowe’s is having some holiday season fun—plus, why apparel brands Quince and xSuit had a rough week. 🔗 Read the full story at the link in our bio.
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Welcome back to marketing winners and losers! Adrianne Pasquarelli has the download on which brands trended up (and down). 📲 Lowe’s is having some holiday season fun—plus, why apparel brands Quince and xSuit had a rough week. 🔗 Read the full story at the link in our bio.

Ad Age (@adage) Tiktok Stats & Analytics

Ad Age (@adage) has 8.94K Tiktok followers with a 7.99% engagement rate over the past 12 months. Across 104 videos, Ad Age received 45.2K total likes and 578K views, averaging 434 likes per video. This page tracks Ad Age's performance metrics, top content, and engagement trends — updated daily.

Ad Age (@adage) Tiktok Analytics FAQ

How many TikTok followers does Ad Age have?+
Ad Age (@adage) has 8.94K TikTok followers as of August 2026.
What is Ad Age's TikTok engagement rate?+
Ad Age's TikTok engagement rate is 7.99% over the last 12 months, based on 104 videos.
How many likes does Ad Age get on TikTok?+
Ad Age received 45.2K total likes across 104 videos in the last 12 months, averaging 434 likes per video.
How many TikTok views does Ad Age get?+
Ad Age's TikTok content generated 578K total views over the last 12 months.