NewGet @rei's full report
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followers
130K
impressions
978K
likes
47.5K
comments
1.04K
posts
107
engagement
4.96%
emv
$32.8K
Average per post
9.14K

Key Metrics

Distributions

Top Content

what did we miss
157K
9.93K
104
3mo ago
rei
what did we miss
it’s member rewards season 👏🎉
54.1K
6.35K
90
7mo ago
rei
it’s member rewards season 👏🎉
I mean…there are so many shades of green. It can’t hurt to ask.
50.6K
3.54K
31
10mo ago
rei
I mean…there are so many shades of green. It can’t hurt to ask.
just 👏 get 👏 the 👏 Trailmade Barrel Leg pants
32.4K
727
17
6mo ago
rei
just 👏 get 👏 the 👏 Trailmade Barrel Leg pants
red cards but make it outdoorsy
31.6K
1.18K
11
3mo ago
rei
red cards but make it outdoorsy
there was nothing like flipping through a holiday catalog 🎁
27.7K
2.59K
49
11mo ago
rei
there was nothing like flipping through a holiday catalog 🎁
For those who are always complaining about being cold at camp…this jacket is for you. And it’s 40% off now thru 12/8!
26.8K
554
9
10mo ago
rei
For those who are always complaining about being cold at camp…this jacket is for you. And it’s 40% off now thru 12/8!
Charcuterie s’mores and dump cakes will absolutely be making an appearance on our next camping trip. REI Members Natalie G. and Eric P. know what’s up. What are your camp food non-negotiables? Let us know in the comments!
25.9K
1.43K
21
7mo ago
rei
Charcuterie s’mores and dump cakes will absolutely be making an appearance on our next camping trip. REI Members Natalie G. and Eric P. know what’s up. What are your camp food non-negotiables? Let us know in the comments!
they’re so smol 🥹
19.2K
149
8
4mo ago
rei
they’re so smol 🥹
Many hands make flight work 🌬️
19.1K
690
12
4mo ago
rei
Many hands make flight work 🌬️
Consider this your trail map to our Holiday Sale.📍 Explore it for up to 30% off now thru Nov 24!
18.9K
500
6
11mo ago
rei
Consider this your trail map to our Holiday Sale.📍 Explore it for up to 30% off now thru Nov 24!
it’s pronounced R E I ✌️
18.7K
456
4
4mo ago
rei
it’s pronounced R E I ✌️
the best sale of the summer is here hallelujah 🏕️
18.6K
841
19
5mo ago
rei
the best sale of the summer is here hallelujah 🏕️
Outside Days (fka Outside Festival) countdown starts now! See you in Denver in exactly 1 month 🎉🪩 @Outside Magazine
17.1K
959
24
6mo ago
rei
Outside Days (fka Outside Festival) countdown starts now! See you in Denver in exactly 1 month 🎉🪩 @Outside Magazine
What’s in REI Member, Eric P’s, crib for a camping weekend in Big Sur? The deets: ⛺REI Co-op Westward 6 Tent 🧳REI Roadtripper 60 Duffel 🧳@patagonia Black Hole Duffel 55L ☕@gerbergear ComplEAT Kettle Coffee Set ♨️@msr_gear PocketRocket 2 Stove 🍽️@zempirecamping Kitpac Pro Standard Camping Table 🛏️REI Co-op Westward Dreamer Bed* 🛏️@gorumpl Camp Pillow 💤REI Co-op Siesta Hooded 20 Sleeping Bag* 💤REI Co-op Siesta Hooded 20 Double Sleeping Bag* Cash in on those new rewards to step up your setup this year. Link in bio.
16.4K
611
12
7mo ago
rei
What’s in REI Member, Eric P’s, crib for a camping weekend in Big Sur? The deets: ⛺REI Co-op Westward 6 Tent 🧳REI Roadtripper 60 Duffel 🧳@patagonia Black Hole Duffel 55L ☕@gerbergear ComplEAT Kettle Coffee Set ♨️@msr_gear PocketRocket 2 Stove 🍽️@zempirecamping Kitpac Pro Standard Camping Table 🛏️REI Co-op Westward Dreamer Bed* 🛏️@gorumpl Camp Pillow 💤REI Co-op Siesta Hooded 20 Sleeping Bag* 💤REI Co-op Siesta Hooded 20 Double Sleeping Bag* Cash in on those new rewards to step up your setup this year. Link in bio.
They say a graphic tee says 1,000 words 👀
15.3K
632
11
2mo ago
rei
They say a graphic tee says 1,000 words 👀
REI Members! Add the REI Member Outpost to your Outside Days itinerary. An exclusive members-only “camp oasis” where you can relax, recharge & stay immersed in the festival all weekend long. REI members who have a @Capital One card will have access to a special fast-pass lane to the Capital One Lounge. Entry is limited to REI members; proof of membership is required for access. @Outside Magazine
15.1K
500
12
5mo ago
rei
REI Members! Add the REI Member Outpost to your Outside Days itinerary. An exclusive members-only “camp oasis” where you can relax, recharge & stay immersed in the festival all weekend long. REI members who have a @Capital One card will have access to a special fast-pass lane to the Capital One Lounge. Entry is limited to REI members; proof of membership is required for access. @Outside Magazine
feels like it was just yesterday 🫣
15.0K
1.36K
42
7mo ago
rei
feels like it was just yesterday 🫣
When our door closes, another opens to the outdoors. That’s how the saying goes, right? Anyway, we’re officially closed for #OptOutside Day! Tag us in your adventures.🌲
14.6K
475
10
11mo ago
rei
When our door closes, another opens to the outdoors. That’s how the saying goes, right? Anyway, we’re officially closed for #OptOutside Day! Tag us in your adventures.🌲
10/10 would visit this escape room again
13.9K
1.70K
29
2mo ago
rei
10/10 would visit this escape room again

REI (@rei) TikTok Stats & Analytics

REI (@rei) has 130K TikTok followers with a 4.96% engagement rate over the past 12 months. Across 107 videos, REI received 47.5K total likes and 978K views, averaging 444 likes per video. This page tracks REI's performance metrics, top content, and engagement trends — updated daily. To benchmark @rei against other accounts, use Socialpruf's TikTok competitor analysis tool.

REI (@rei) TikTok Analytics FAQ

How many TikTok followers does REI have?+
REI (@rei) has 130K TikTok followers as of October 2026.
What is REI's TikTok engagement rate?+
REI's TikTok engagement rate is 4.96% over the last 12 months, based on 107 videos.
How many likes does REI get on TikTok?+
REI received 47.5K total likes across 107 videos in the last 12 months, averaging 444 likes per video.
How many TikTok views does REI get?+
REI's TikTok content generated 978K total views over the last 12 months.
Can I compare REI with other TikTok accounts?+
Yes. Add @rei to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.