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followers
111K
impressions
30.3M
likes
153K
comments
1.17K
posts
163
engagement
0.510%
emv
$646K
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Not all New Zealand winter days look the same. Some are for ski fields, some are for snowshoes, and some are for warming up somewhere cosy after.   📍Mount Hutt, Canterbury 📍The Whisky Hut, Mackenzie 📍Whakapapa Ski Area, Ruapehu 📍Wānaka, Otago 📍Aoraki/Mt Cook National Park, Canterbury 📍Fox Glacier, West Coast 📍Queenstown, Otago 📍Naseby, Otago   #NZMustDo #NZBucketList#FEEL100inNZ
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purenz
Not all New Zealand winter days look the same. Some are for ski fields, some are for snowshoes, and some are for warming up somewhere cosy after.   📍Mount Hutt, Canterbury 📍The Whisky Hut, Mackenzie 📍Whakapapa Ski Area, Ruapehu 📍Wānaka, Otago 📍Aoraki/Mt Cook National Park, Canterbury 📍Fox Glacier, West Coast 📍Queenstown, Otago 📍Naseby, Otago   #NZMustDo #NZBucketList#FEEL100inNZ
Swap the busy days for wetlands, steaming geysers and maunga (mountains). Step onto the boardwalk and feel the day get a little lighter with every turn. #NZMustDo #NZBucketList #FEEL100inNZ
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purenz
Swap the busy days for wetlands, steaming geysers and maunga (mountains). Step onto the boardwalk and feel the day get a little lighter with every turn. #NZMustDo #NZBucketList #FEEL100inNZ
Tomorrow, Aotearoa New Zealand becomes the first MICHELIN Guide destination in Oceania. Ahead of the reveal, we spent the day sharing a taste of Auckland with the man of the hour. 📍Auckland City, Auckland #NZMustDo #NZBucketList #MICHELINGuideNZ 👉@visitauckland @wellingtonnz @christchurchnz @queenstownnz @skytower_nz @skycityakl👈 ID: Bibendum (the Michelin Man) stands on Auckland's waterfront with the Sky Tower skyline behind, celebrating New Zealand's Michelin Guide debut.
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purenz
Tomorrow, Aotearoa New Zealand becomes the first MICHELIN Guide destination in Oceania. Ahead of the reveal, we spent the day sharing a taste of Auckland with the man of the hour. 📍Auckland City, Auckland #NZMustDo #NZBucketList #MICHELINGuideNZ 👉@visitauckland @wellingtonnz @christchurchnz @queenstownnz @skytower_nz @skycityakl👈 ID: Bibendum (the Michelin Man) stands on Auckland's waterfront with the Sky Tower skyline behind, celebrating New Zealand's Michelin Guide debut.
From the skies above to beneath your feet, Aotearoa New Zealand has a way of changing your perspective. ✈️🌿 #NZMustDo #NZBucketList #FEEL100inNZ ID: Views of Aotearoa New Zealand from the sky, contrasted with moments exploring the motu (country) from the ground.
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From the skies above to beneath your feet, Aotearoa New Zealand has a way of changing your perspective. ✈️🌿 #NZMustDo #NZBucketList #FEEL100inNZ ID: Views of Aotearoa New Zealand from the sky, contrasted with moments exploring the motu (country) from the ground.
Feel the manaakitanga (hospitality) of Aotearoa New Zealand in the moments that stay with you long after the journey ends. #NZMustDo #NZBucketList #FEEL100inNZ ID: Footage of Kaikōura, Hahei Beach, Paparoa National Park and Hagley Park, with layered cut-out images of people, wildlife and cultural moments placed over the scenes.
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Feel the manaakitanga (hospitality) of Aotearoa New Zealand in the moments that stay with you long after the journey ends. #NZMustDo #NZBucketList #FEEL100inNZ ID: Footage of Kaikōura, Hahei Beach, Paparoa National Park and Hagley Park, with layered cut-out images of people, wildlife and cultural moments placed over the scenes.
If loving travel is wrong, we don’t want to be right ✈️ 📍Hagley Park, Canterbury 📍Hell’s Gate Geothermal Park and Spa, Rotorua 📍Queenstown Airport, Otago 📍Matapōuri, Northland #NZMustDo #NZBucketList #FEEL100inNZ ID: Audio describes the love languages of a well-seasoned traveller while showing wandering through cherry blossoms, relaxing in a spa, a flight out a scenic airport and moments of connection in a remote glamping spot.
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If loving travel is wrong, we don’t want to be right ✈️ 📍Hagley Park, Canterbury 📍Hell’s Gate Geothermal Park and Spa, Rotorua 📍Queenstown Airport, Otago 📍Matapōuri, Northland #NZMustDo #NZBucketList #FEEL100inNZ ID: Audio describes the love languages of a well-seasoned traveller while showing wandering through cherry blossoms, relaxing in a spa, a flight out a scenic airport and moments of connection in a remote glamping spot.
You’ve never had a MICHELIN Guide-recognised dinner in Aotearoa New Zealand before… until now. 🍽️ On 30 June, the inaugural MICHELIN Guide New Zealand ceremony took place at NZICC in Auckland, recognising restaurants across Auckland, Wellington, Christchurch and Queenstown. Fifteen restaurants received MICHELIN Stars, including Essence at The Roki Collection in Queenstown, led by Executive Chef Paul Froggatt, which received Two MICHELIN Stars. In total, 110 restaurants were recognised in the inaugural selection, including 35 Bib Gourmand restaurants. New Zealand cuisine is shaped by our connection to the land, purity of flavour, and by manaakitanga, the spirit of hospitality that makes every meal here feel a little more special. Now the table is set. So… see you at dinner? 📍New Zealand International Convention Centre, Auckland #NZMustDo #FEEL100inNZ #MICHELINGuideNZ 👉@visitauckland @wellingtonnz @otautahichristchurch @queenstownnz @ahirestaurant @essencebyroki @rata.queenstown @parisbutter @ortegafishshack @inatitoshare @graze_nz @loganbrownrestaurant @tala_nzl @janobistro @kikaskitchen_nz @tussockhill👈 ID: MICHELIN Guide chefs share their insights on Kiwi cuisine, highlighting the flavours, ingredients, and innovation shaping Aotearoa New Zealand’s food scene.
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purenz
You’ve never had a MICHELIN Guide-recognised dinner in Aotearoa New Zealand before… until now. 🍽️ On 30 June, the inaugural MICHELIN Guide New Zealand ceremony took place at NZICC in Auckland, recognising restaurants across Auckland, Wellington, Christchurch and Queenstown. Fifteen restaurants received MICHELIN Stars, including Essence at The Roki Collection in Queenstown, led by Executive Chef Paul Froggatt, which received Two MICHELIN Stars. In total, 110 restaurants were recognised in the inaugural selection, including 35 Bib Gourmand restaurants. New Zealand cuisine is shaped by our connection to the land, purity of flavour, and by manaakitanga, the spirit of hospitality that makes every meal here feel a little more special. Now the table is set. So… see you at dinner? 📍New Zealand International Convention Centre, Auckland #NZMustDo #FEEL100inNZ #MICHELINGuideNZ 👉@visitauckland @wellingtonnz @otautahichristchurch @queenstownnz @ahirestaurant @essencebyroki @rata.queenstown @parisbutter @ortegafishshack @inatitoshare @graze_nz @loganbrownrestaurant @tala_nzl @janobistro @kikaskitchen_nz @tussockhill👈 ID: MICHELIN Guide chefs share their insights on Kiwi cuisine, highlighting the flavours, ingredients, and innovation shaping Aotearoa New Zealand’s food scene.
You said you love meeting the locals, right? In New Zealand, that might mean sleepy seals, native birds and plenty of other wildlife along the way. Which local would you be most excited to meet? Just remember, no crowding the celebrities. 🐧✨ 📍Muriwai Beach, Auckland 📍Makorori Beach, Tairāwhiti Gisborne 📍Ōamaru Penguins, Ōamaru 📍Moutohorā Island, Bay of Plenty #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise ID: New Zealand shows off its feather and fur covered locals across the motu (country)
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You said you love meeting the locals, right? In New Zealand, that might mean sleepy seals, native birds and plenty of other wildlife along the way. Which local would you be most excited to meet? Just remember, no crowding the celebrities. 🐧✨ 📍Muriwai Beach, Auckland 📍Makorori Beach, Tairāwhiti Gisborne 📍Ōamaru Penguins, Ōamaru 📍Moutohorā Island, Bay of Plenty #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise ID: New Zealand shows off its feather and fur covered locals across the motu (country)
Some journeys are about the destination. The best are all about the ride. 🚆 📍TranzAlpine: Scenic Train Canterbury 📍Coastal Pacific Train, Canterbury 📍Driving Creek Railway, Coromandel 📍Taieri Gorge Railway, Dunedin 📍Northern Explorer Train, Ruapehu #NZMustDo #NZBucketList #FEEL100inNZ ID: Train journeys across Aotearoa New Zealand showing the beauty of the backcountry in all seasons.
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purenz
Some journeys are about the destination. The best are all about the ride. 🚆 📍TranzAlpine: Scenic Train Canterbury 📍Coastal Pacific Train, Canterbury 📍Driving Creek Railway, Coromandel 📍Taieri Gorge Railway, Dunedin 📍Northern Explorer Train, Ruapehu #NZMustDo #NZBucketList #FEEL100inNZ ID: Train journeys across Aotearoa New Zealand showing the beauty of the backcountry in all seasons.
So much of Aotearoa New Zealand is captured from the passenger seat. Some roads just have to be driven. #NZMustDo #NZBucketList #FEEL100inNZ 📷@ciel_luc (first clip), @sophiepiearcy (Queenstown clip) ID: Passenger-seat views of scenic roads across Aotearoa New Zealand, passing through dense bush, wide-open plateaus, mountain landscapes and lakeside views.
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So much of Aotearoa New Zealand is captured from the passenger seat. Some roads just have to be driven. #NZMustDo #NZBucketList #FEEL100inNZ 📷@ciel_luc (first clip), @sophiepiearcy (Queenstown clip) ID: Passenger-seat views of scenic roads across Aotearoa New Zealand, passing through dense bush, wide-open plateaus, mountain landscapes and lakeside views.
Harvested from native mānuka, this honey is one of those distinctly Aotearoa New Zealand flavours worth slowing down for. Rich, golden and a little bit special. 💛   Walk gently. These bees and their honey are part of the land’s story, and it is ours to care for.   📍Huka Honey Hive, Taupō 📍Comvita Wellness Lab, Auckland 📍Greytown Honey, Wairarapa 📍Arataki Honey Visitor Centre, Hawke’s Bay   #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise
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Harvested from native mānuka, this honey is one of those distinctly Aotearoa New Zealand flavours worth slowing down for. Rich, golden and a little bit special. 💛   Walk gently. These bees and their honey are part of the land’s story, and it is ours to care for.   📍Huka Honey Hive, Taupō 📍Comvita Wellness Lab, Auckland 📍Greytown Honey, Wairarapa 📍Arataki Honey Visitor Centre, Hawke’s Bay   #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise
You came for the views. The locals came to say kia ora! (hello) 🐧🐬🦜 From curious wildlife encounters to remarkable landscapes, there's always something waiting to catch your attention in Aotearoa New Zealand, just keep a respectful distance and let them take centre stage. 🐾 📍Kaikōura Coastal Walk, Canterbury 📍Otago Peninsula, Dunedin 📍Kaikōura, Canterbury 📍Tiritiri Matangi Island, Auckland 📍Red Rocks Coastal Walkway, Wellington #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise ID: New Zealand wildlife encounters set against rugged coastlines, remote islands and beautiful beaches.
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You came for the views. The locals came to say kia ora! (hello) 🐧🐬🦜 From curious wildlife encounters to remarkable landscapes, there's always something waiting to catch your attention in Aotearoa New Zealand, just keep a respectful distance and let them take centre stage. 🐾 📍Kaikōura Coastal Walk, Canterbury 📍Otago Peninsula, Dunedin 📍Kaikōura, Canterbury 📍Tiritiri Matangi Island, Auckland 📍Red Rocks Coastal Walkway, Wellington #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise ID: New Zealand wildlife encounters set against rugged coastlines, remote islands and beautiful beaches.
Who knew something so small could create such a big moment. You’ll find glowworms lighting up caves, underground rivers and even quiet inner-city banks across Aotearoa New Zealand. ✨   📍@RedwoodsRotorua, Rotorua 📍Underworld Adventures, West Coast 📍@SocialNatureMovement, Auckland 📍@RealNZ, Fiordland 📍@WaimarinoKayakTours, Tauranga 📍@WaitomoGlowwormCaves, Waikato   #NZMustDo #NZBucketList#FEEL100inNZ   👉@Rotorua_NZ @WestCoastNewZealand @Visit_Auckland, Fiordland, @WaikatoNZ👈
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Who knew something so small could create such a big moment. You’ll find glowworms lighting up caves, underground rivers and even quiet inner-city banks across Aotearoa New Zealand. ✨   📍@RedwoodsRotorua, Rotorua 📍Underworld Adventures, West Coast 📍@SocialNatureMovement, Auckland 📍@RealNZ, Fiordland 📍@WaimarinoKayakTours, Tauranga 📍@WaitomoGlowwormCaves, Waikato   #NZMustDo #NZBucketList#FEEL100inNZ   👉@Rotorua_NZ @WestCoastNewZealand @Visit_Auckland, Fiordland, @WaikatoNZ👈
In Aotearoa New Zealand, some of the best food experiences bring you closer to the source, whether that’s the sea, the land or the vine.   Here are a few places to start discovering local flavours.   📍Ki Mahā, Auckland 📍Walter Peak High Country Farm, Otago 📍Kaewa Tours, Wellington 📍Whitestone Cheese Co, Waitaki 📍Ōhiwa Shuck ‘n’ Cruise, Bay of Plenty 📍Te Puia, Rotorua 📍Jackson Orchards, Central Otago   #NZMustDo #NZBucketList #FEEL100inNZ
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In Aotearoa New Zealand, some of the best food experiences bring you closer to the source, whether that’s the sea, the land or the vine.   Here are a few places to start discovering local flavours.   📍Ki Mahā, Auckland 📍Walter Peak High Country Farm, Otago 📍Kaewa Tours, Wellington 📍Whitestone Cheese Co, Waitaki 📍Ōhiwa Shuck ‘n’ Cruise, Bay of Plenty 📍Te Puia, Rotorua 📍Jackson Orchards, Central Otago   #NZMustDo #NZBucketList #FEEL100inNZ
There’s something for every travel pair in Aotearoa New Zealand from multi-day hikes, to adventure, to picturesque backdrops ripe for a proposal 💍 What suits your travel style? 📍@hapukulodge, Canterbury 📍@real.newzealand, Queenstown 📍Jack’s point, Queenstown 📍@nationalkiwihatcheryaotearoa, Rotorua 📍@siwineandfood, Canterbury #NZMustDo #NZBucketList #FEEL100inNZ *All prices shown in NZD. 👉@southland.nz @christchurchnz @queenstownnz @rotoruanz👈
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There’s something for every travel pair in Aotearoa New Zealand from multi-day hikes, to adventure, to picturesque backdrops ripe for a proposal 💍 What suits your travel style? 📍@hapukulodge, Canterbury 📍@real.newzealand, Queenstown 📍Jack’s point, Queenstown 📍@nationalkiwihatcheryaotearoa, Rotorua 📍@siwineandfood, Canterbury #NZMustDo #NZBucketList #FEEL100inNZ *All prices shown in NZD. 👉@southland.nz @christchurchnz @queenstownnz @rotoruanz👈
Want a taste of New Zealand’s local food and the people behind it? Food and wine festivals are a great way to experience both. See if the stars align✨ Planning tip: When mapping out your trip, check festival websites for shuttle options. Ride services operate in some centres, while smaller towns may rely on taxis or local transport. 📍Marlborough Wine Festival, Marlborough 📍North Canterbury Wine and Food, Canterbury 📍Wildfoods Festival, West Coast 📍Flavours of Plenty, Bay of Plenty 📍Bluff Oyster Festival, Southland #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise ID: People sampling food at festival stalls, including Greenshell™ Mussels, and holding glasses of white wine. Musicians perform on stage while people sit and relax on outdoor festival chairs.
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Want a taste of New Zealand’s local food and the people behind it? Food and wine festivals are a great way to experience both. See if the stars align✨ Planning tip: When mapping out your trip, check festival websites for shuttle options. Ride services operate in some centres, while smaller towns may rely on taxis or local transport. 📍Marlborough Wine Festival, Marlborough 📍North Canterbury Wine and Food, Canterbury 📍Wildfoods Festival, West Coast 📍Flavours of Plenty, Bay of Plenty 📍Bluff Oyster Festival, Southland #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise ID: People sampling food at festival stalls, including Greenshell™ Mussels, and holding glasses of white wine. Musicians perform on stage while people sit and relax on outdoor festival chairs.
Nau mai hoki mai, Olivia Dean. A very special welcome back, and a piece of Aotearoa New Zealand to take home. @Olivia Dean joined @ngatiwhatuaorakei for a whakatau (ceremonial welcome) and received a special gift from Aotearoa New Zealand: Manawanui, a contemporary kākahu (cloak) woven by @annahayesartist from muka, the fibre of native flax. Manawanui means to be steadfast and to have determination, fitting qualities for Olivia. The weaving carries the mauri (life force) of the plant and the weaver, with each wearer adding to its story. Now Olivia Dean becomes part of that story. #FEEL100inNZ
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Nau mai hoki mai, Olivia Dean. A very special welcome back, and a piece of Aotearoa New Zealand to take home. @Olivia Dean joined @ngatiwhatuaorakei for a whakatau (ceremonial welcome) and received a special gift from Aotearoa New Zealand: Manawanui, a contemporary kākahu (cloak) woven by @annahayesartist from muka, the fibre of native flax. Manawanui means to be steadfast and to have determination, fitting qualities for Olivia. The weaving carries the mauri (life force) of the plant and the weaver, with each wearer adding to its story. Now Olivia Dean becomes part of that story. #FEEL100inNZ
Looking to balance city buzz with time outdoors?   In Auckland, you’re never far from it. One moment you’re in the city, the next you’re out in regional parks, surrounded by birdsong and coastal views.   When you’re out exploring here, take a moment to use the shoe cleaning stations to help protect our native trees. 🌿   📍Maungawhau Mt Eden, Auckland 📍Waitākere Ranges Regional Park, Auckland 📍Shakespeare Regional Park, Auckland 📍Muriwai Gannet Colony, Auckland 📍Hunua Ranges Regional Park, Auckland 📍Ambury Regional Park, Auckland   #NZMustDo #NZBucketList #FEEL100inNZ #tiakipromise
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Looking to balance city buzz with time outdoors?   In Auckland, you’re never far from it. One moment you’re in the city, the next you’re out in regional parks, surrounded by birdsong and coastal views.   When you’re out exploring here, take a moment to use the shoe cleaning stations to help protect our native trees. 🌿   📍Maungawhau Mt Eden, Auckland 📍Waitākere Ranges Regional Park, Auckland 📍Shakespeare Regional Park, Auckland 📍Muriwai Gannet Colony, Auckland 📍Hunua Ranges Regional Park, Auckland 📍Ambury Regional Park, Auckland   #NZMustDo #NZBucketList #FEEL100inNZ #tiakipromise
Sunshine, fresh air and a good walk ahead. 🌿 @chickenjawsh on TikTok is onto something. Turns out we’ve been hobbitmaxxing all along! 📍Hokitika Gorge Walk, West Coast 📍Ship Creek Tauparikākā Walk, West Coast 📍Lake Gunn Nature Walk, Fiordland 📍Denniston Brakehead Walk, West Coast 📍Awaroa/Godley Head Loop Walk, Canterbury #NZMustDo #NZBucketList #FEEL100inNZ 📷@docgovtnz ID: Showcasing DOC short walks across the South Island of New Zealand, perfect for stretching your legs, hobbit-style.
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Sunshine, fresh air and a good walk ahead. 🌿 @chickenjawsh on TikTok is onto something. Turns out we’ve been hobbitmaxxing all along! 📍Hokitika Gorge Walk, West Coast 📍Ship Creek Tauparikākā Walk, West Coast 📍Lake Gunn Nature Walk, Fiordland 📍Denniston Brakehead Walk, West Coast 📍Awaroa/Godley Head Loop Walk, Canterbury #NZMustDo #NZBucketList #FEEL100inNZ 📷@docgovtnz ID: Showcasing DOC short walks across the South Island of New Zealand, perfect for stretching your legs, hobbit-style.
How about a #Throwback in a city that wears Art Deco well?   Napier brings the retro charm, oceanfront views and vineyard-lined bike trails, with plenty more to discover along the way.   Note to self: Te Mata Peak can get breezy, so pack a layer if you’re heading up.   📍Art Deco Festival, Napier 📍National Aquarium of New Zealand, Napier 📍Te Mata Peak, Napier 📍Prinsy's Rural & Fishing Tours, Hawkes Bay 📍Tākaro Trails Cycle, Hawke's Bay 📍Napier Masonic Hotel, Napier   #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise
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purenz
How about a #Throwback in a city that wears Art Deco well?   Napier brings the retro charm, oceanfront views and vineyard-lined bike trails, with plenty more to discover along the way.   Note to self: Te Mata Peak can get breezy, so pack a layer if you’re heading up.   📍Art Deco Festival, Napier 📍National Aquarium of New Zealand, Napier 📍Te Mata Peak, Napier 📍Prinsy's Rural & Fishing Tours, Hawkes Bay 📍Tākaro Trails Cycle, Hawke's Bay 📍Napier Masonic Hotel, Napier   #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise

New Zealand (@purenz) TikTok Stats & Analytics

New Zealand (@purenz) has 111K TikTok followers with a 0.51% engagement rate over the past 12 months. Across 163 videos, New Zealand received 153K total likes and 30.3M views, averaging 941 likes per video. This page tracks New Zealand's performance metrics, top content, and engagement trends — updated daily. To benchmark @purenz against other accounts, use Socialpruf's TikTok competitor analysis tool.

New Zealand (@purenz) TikTok Analytics FAQ

How many TikTok followers does New Zealand have?+
New Zealand (@purenz) has 111K TikTok followers as of November 2026.
What is New Zealand's TikTok engagement rate?+
New Zealand's TikTok engagement rate is 0.51% over the last 12 months, based on 163 videos.
How many likes does New Zealand get on TikTok?+
New Zealand received 153K total likes across 163 videos in the last 12 months, averaging 941 likes per video.
How many TikTok views does New Zealand get?+
New Zealand's TikTok content generated 30.3M total views over the last 12 months.
Can I compare New Zealand with other TikTok accounts?+
Yes. Add @purenz to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.