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followers
224K
impressions
10.2M
likes
116K
comments
10.2K
posts
175
engagement
1.23%
emv
$247K
Average per post
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Going from your cozy bed to the crag, hill or pointbreak can be tough when it’s cold. The Retro-X® Jacket (and a steaming beverage) gives you the comfy, windproof warmth you need to take the first step. And it’s there for you like a toasty, soul-warming hug after finger-numbing sessions. Check out the Retro-X at https://pat.ag/TT/F25/RetroXFleece
3.88M
4.33K
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5mo ago
patagonia
Going from your cozy bed to the crag, hill or pointbreak can be tough when it’s cold. The Retro-X® Jacket (and a steaming beverage) gives you the comfy, windproof warmth you need to take the first step. And it’s there for you like a toasty, soul-warming hug after finger-numbing sessions. Check out the Retro-X at https://pat.ag/TT/F25/RetroXFleece
You never stopped pushing the Nano Puff®. Neither did we. Over 15 years of stress testing our hardworking Nano Puff in cold, windy and sometimes wet alpine conditions, it’s been the ideal weather-resistant, lightweight and packable layer. Now our designers and field testers have refined this classic to make it our most durable yet. From a fine-tuned fit for better mobility to tweaked thread tension for enhanced abrasion resistance, the new Nano Puff reinforces why so many people call this the “magic jacket.” Learn more at https://pat.ag/TT/F25NanoPuff
1.10M
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7mo ago
patagonia
You never stopped pushing the Nano Puff®. Neither did we. Over 15 years of stress testing our hardworking Nano Puff in cold, windy and sometimes wet alpine conditions, it’s been the ideal weather-resistant, lightweight and packable layer. Now our designers and field testers have refined this classic to make it our most durable yet. From a fine-tuned fit for better mobility to tweaked thread tension for enhanced abrasion resistance, the new Nano Puff reinforces why so many people call this the “magic jacket.” Learn more at https://pat.ag/TT/F25NanoPuff
We build gear for their first tracks, snow angels and winters to remember. The Patagonia Kids winter line is made for outsiders. Find the line at https://pat.ag/TT/F25/KidsStoke
954K
1.31K
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6mo ago
patagonia
We build gear for their first tracks, snow angels and winters to remember. The Patagonia Kids winter line is made for outsiders. Find the line at https://pat.ag/TT/F25/KidsStoke
That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at the link in bio.
429K
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7
4mo ago
patagonia
That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at the link in bio.
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
372K
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4mo ago
patagonia
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom.
280K
345
5
1mo ago
patagonia
Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom.
The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son. Give them what they need to get out there, and the stories will follow. https://pat.ag/TT/25/GiftGuide
256K
1.23K
8
5mo ago
patagonia
The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son. Give them what they need to get out there, and the stories will follow. https://pat.ag/TT/25/GiftGuide
The saying is that the second best thing about surfing is talking about it afterward. Surfing legend Gerry Lopez didn’t just grow up loving the ocean; he grew up loving to tell stories. “Surf Is Where You Find It” delivers a collection of tales from Lopez’s decades spent amid waves. Find “Surf Is Where You Find It” at the link in bio.
242K
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11mo ago
patagonia
The saying is that the second best thing about surfing is talking about it afterward. Surfing legend Gerry Lopez didn’t just grow up loving the ocean; he grew up loving to tell stories. “Surf Is Where You Find It” delivers a collection of tales from Lopez’s decades spent amid waves. Find “Surf Is Where You Find It” at the link in bio.
Keep your cadence in cold conditions with the lightweight, breathable and quick-drying R1® Air technical fleece. Its hollow-core yarns and unique zigzag pattern trap the warmth you need and vent the heat you don’t. Now in new silhouettes for all your layering needs. Explore the new styles at the link in bio.
241K
363
6
6mo ago
patagonia
Keep your cadence in cold conditions with the lightweight, breathable and quick-drying R1® Air technical fleece. Its hollow-core yarns and unique zigzag pattern trap the warmth you need and vent the heat you don’t. Now in new silhouettes for all your layering needs. Explore the new styles at the link in bio.
Scare tactics aren’t our thing. But this week, there will be a vote in Congress that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
178K
770
95
2mo ago
patagonia
Scare tactics aren’t our thing. But this week, there will be a vote in Congress that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
Wrong, or just right?
117K
16.7K
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4mo ago
patagonia
Wrong, or just right?
On the clear waters of the Limay River, every cast tells a story. In late March, ambassador Rodrigo Amadeo headed out to wrap another fly fishing season in the Patagonian wilderness. Cold water, soft wind, and autumn light make a connection with place feel inevitable. Video: Dan Wachtell
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11mo ago
patagonia
On the clear waters of the Limay River, every cast tells a story. In late March, ambassador Rodrigo Amadeo headed out to wrap another fly fishing season in the Patagonian wilderness. Cold water, soft wind, and autumn light make a connection with place feel inevitable. Video: Dan Wachtell
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
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2.34K
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4mo ago
patagonia
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
Between the ice caves and crashed-spacecraft-esque rock formations, New Zealand does a damn good Hoth impression. Nathaniel Murphy keeps his eyes out for wampas and tauntauns while exploring a not-so-distant galaxy in New Zealand’s Southern Alps. Photo: Beau Fredlund
77.5K
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11mo ago
patagonia
Between the ice caves and crashed-spacecraft-esque rock formations, New Zealand does a damn good Hoth impression. Nathaniel Murphy keeps his eyes out for wampas and tauntauns while exploring a not-so-distant galaxy in New Zealand’s Southern Alps. Photo: Beau Fredlund
Our public lands need your help.   Congress is preparing to vote on a bill that would mandate the sale of millions of acres of public lands and allow developers to bulldoze their way through public engagement and environmental review processes. If approved, the bill will set a dangerous precedent that lets corporations drill, mine and pollute our public lands unchallenged.   Public lands are held in a public trust for a reason: They maintain their intrinsic value when they’re well cared for, not exploited.   Bills like this not only threaten irreplaceable ecosystems, cultural landscapes and recreational areas—they reduce income for small businesses and local communities, and imperil essential resources like clean air and water. All so a few rich people can get a bit richer.   We try not to make too many big asks of our community. But now’s a moment we all need to get loud. Please take a few minutes to call the office of your representative and urge them to block this bill before it’s too late. You can use our call tool and talking points at the link in bio.   Photos: Courtesy of Protect The Arctic | Florian Schulz, Nate Ptacek, Florian Schulz, Andrew Burr
73.7K
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11mo ago
patagonia
Our public lands need your help.   Congress is preparing to vote on a bill that would mandate the sale of millions of acres of public lands and allow developers to bulldoze their way through public engagement and environmental review processes. If approved, the bill will set a dangerous precedent that lets corporations drill, mine and pollute our public lands unchallenged.   Public lands are held in a public trust for a reason: They maintain their intrinsic value when they’re well cared for, not exploited.   Bills like this not only threaten irreplaceable ecosystems, cultural landscapes and recreational areas—they reduce income for small businesses and local communities, and imperil essential resources like clean air and water. All so a few rich people can get a bit richer.   We try not to make too many big asks of our community. But now’s a moment we all need to get loud. Please take a few minutes to call the office of your representative and urge them to block this bill before it’s too late. You can use our call tool and talking points at the link in bio.   Photos: Courtesy of Protect The Arctic | Florian Schulz, Nate Ptacek, Florian Schulz, Andrew Burr
“Sadly, many of us are familiar with that feeling in our gut when we hear that some terrible project is going to harm our planet’s beautiful and critically important natural resources. The feeling of incredulity and outrage can be motivating, but it can also lead to knee-jerk reactions.” When planning a campaign to protect a place we love—whether that be a surf break or our own neighborhood—testing out random tactics won’t work without a strategy, says environmental activist Chad Nelsen of the Surfrider Foundation. You can learn about Chad’s practical tips for campaign planning in our latest book, “Tools to Save Our Home Planet.” There, you’ll find dozens of other lessons from environmental leaders on a variety of topics—from nonprofit fundraising to direct action planning and storytelling. Buy the Book: https://pat.ag/TT/SaveOurHomePlanet Photo: Zak Noyle
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10mo ago
patagonia
“Sadly, many of us are familiar with that feeling in our gut when we hear that some terrible project is going to harm our planet’s beautiful and critically important natural resources. The feeling of incredulity and outrage can be motivating, but it can also lead to knee-jerk reactions.” When planning a campaign to protect a place we love—whether that be a surf break or our own neighborhood—testing out random tactics won’t work without a strategy, says environmental activist Chad Nelsen of the Surfrider Foundation. You can learn about Chad’s practical tips for campaign planning in our latest book, “Tools to Save Our Home Planet.” There, you’ll find dozens of other lessons from environmental leaders on a variety of topics—from nonprofit fundraising to direct action planning and storytelling. Buy the Book: https://pat.ag/TT/SaveOurHomePlanet Photo: Zak Noyle
Introducing the new Swiftcurrent Waders. To bring our gear to life, we’re motivated by relentless curiosity and a passion for the wild. We evaluate hundreds of materials, build dozens of prototypes and spend seasons punishing them in the world’s most extreme conditions. Built with innovative materials, intuitive features and a refined fit, our Swiftcurrent® Waders are a better wader experience. Repatterned for an athletic fit, reduced seam stress and improved repairability, they carry gear more efficiently and keep tools handy. They adjust to temperature changes better and switch from chest-high to waist-high easier. They’re made from recycled materials without intentionally added PFAS. Find them at your local fly shop.
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11mo ago
patagonia
Introducing the new Swiftcurrent Waders. To bring our gear to life, we’re motivated by relentless curiosity and a passion for the wild. We evaluate hundreds of materials, build dozens of prototypes and spend seasons punishing them in the world’s most extreme conditions. Built with innovative materials, intuitive features and a refined fit, our Swiftcurrent® Waders are a better wader experience. Repatterned for an athletic fit, reduced seam stress and improved repairability, they carry gear more efficiently and keep tools handy. They adjust to temperature changes better and switch from chest-high to waist-high easier. They’re made from recycled materials without intentionally added PFAS. Find them at your local fly shop.
Surf’s up. Killion Robinson gets frothy in Mexico’s Sian Ka'an Biosphere Reserve. Photo: Andrew Burr
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11mo ago
patagonia
Surf’s up. Killion Robinson gets frothy in Mexico’s Sian Ka'an Biosphere Reserve. Photo: Andrew Burr
The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/TT/TigerLilyButtress
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3mo ago
patagonia
The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/TT/TigerLilyButtress
Snap-T® fleeces, Better Sweater® jackets and Mongolian battle armor circa 18th century are just a few of the many items repair pro Spencer Siefke sources from landfills around the world, including from Moldova, Pakistan and the Philippines. Instead of letting perfectly functional, great quality gems create more trash our planet doesn’t need, Spencer hand-fixes each garment and sells them through his platform, Wabi Wear & Repair. Meet Spencer in a new episode of “The Stories We Wear” at https://pat.ag/TT/WW/Spencer
47.3K
2.01K
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8mo ago
patagonia
Snap-T® fleeces, Better Sweater® jackets and Mongolian battle armor circa 18th century are just a few of the many items repair pro Spencer Siefke sources from landfills around the world, including from Moldova, Pakistan and the Philippines. Instead of letting perfectly functional, great quality gems create more trash our planet doesn’t need, Spencer hand-fixes each garment and sells them through his platform, Wabi Wear & Repair. Meet Spencer in a new episode of “The Stories We Wear” at https://pat.ag/TT/WW/Spencer

Patagonia (@patagonia) Tiktok Stats & Analytics

Patagonia (@patagonia) has 224K Tiktok followers with a 1.23% engagement rate over the past 12 months. Across 175 videos, Patagonia received 116K total likes and 10.2M views, averaging 665 likes per video. This page tracks Patagonia's performance metrics, top content, and engagement trends — updated daily.

Patagonia (@patagonia) Tiktok Analytics FAQ

How many TikTok followers does Patagonia have?+
Patagonia (@patagonia) has 224K TikTok followers as of April 2026.
What is Patagonia's TikTok engagement rate?+
Patagonia's TikTok engagement rate is 1.23% over the last 12 months, based on 175 videos.
How many likes does Patagonia get on TikTok?+
Patagonia received 116K total likes across 175 videos in the last 12 months, averaging 665 likes per video.
How many TikTok views does Patagonia get?+
Patagonia's TikTok content generated 10.2M total views over the last 12 months.