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May 26, 2025 - May 26, 2026

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followers

227K

impressions

10.3M

likes

118K

comments

4.50K

posts

194

engagement

1.19%

emv

$240K

Average per post

52.9K

followers

227K

impressions

10.3M

likes

118K

comments

4.50K

posts

194

engagement

1.19%

emv

$240K

Average per post

52.9K

Key Metrics

Impressions

monthly

Distributions

Content

Top Content

Going from your cozy bed to the crag, hill or pointbreak can be tough when it’s cold. The Retro-X® Jacket (and a steaming beverage) gives you the comfy, windproof warmth you need to take the first step. And it’s there for you like a toasty, soul-warming hug after finger-numbing sessions. Check out the Retro-X at https://pat.ag/TT/F25/RetroXFleece

3.89M

4.53K

6mo ago

patagonia

Going from your cozy bed to the crag, hill or pointbreak can be tough when it’s cold. The Retro-X® Jacket (and a steaming beverage) gives you the comfy, windproof warmth you need to take the first step. And it’s there for you like a toasty, soul-warming hug after finger-numbing sessions. Check out the Retro-X at https://pat.ag/TT/F25/RetroXFleece

You never stopped pushing the Nano Puff®. Neither did we. Over 15 years of stress testing our hardworking Nano Puff in cold, windy and sometimes wet alpine conditions, it’s been the ideal weather-resistant, lightweight and packable layer. Now our designers and field testers have refined this classic to make it our most durable yet. From a fine-tuned fit for better mobility to tweaked thread tension for enhanced abrasion resistance, the new Nano Puff reinforces why so many people call this the “magic jacket.” Learn more at https://pat.ag/TT/F25NanoPuff

1.18M

1.11K

8mo ago

patagonia

You never stopped pushing the Nano Puff®. Neither did we. Over 15 years of stress testing our hardworking Nano Puff in cold, windy and sometimes wet alpine conditions, it’s been the ideal weather-resistant, lightweight and packable layer. Now our designers and field testers have refined this classic to make it our most durable yet. From a fine-tuned fit for better mobility to tweaked thread tension for enhanced abrasion resistance, the new Nano Puff reinforces why so many people call this the “magic jacket.” Learn more at https://pat.ag/TT/F25NanoPuff

954K

1.31K

7mo ago

patagonia

We build gear for their first tracks, snow angels and winters to remember. The Patagonia Kids winter line is made for outsiders. Find the line at https://pat.ag/TT/F25/KidsStoke

Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom.

766K

566

3mo ago

patagonia

Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom.

That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at the link in bio.

429K

435

5mo ago

patagonia

That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at the link in bio.

Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.

374K

16.6K

5mo ago

patagonia

Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.

The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son. Give them what they need to get out there, and the stories will follow. https://pat.ag/TT/25/GiftGuide

256K

1.23K

6mo ago

patagonia

The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son. Give them what they need to get out there, and the stories will follow. https://pat.ag/TT/25/GiftGuide

Keep your cadence in cold conditions with the lightweight, breathable and quick-drying R1® Air technical fleece. Its hollow-core yarns and unique zigzag pattern trap the warmth you need and vent the heat you don’t. Now in new silhouettes for all your layering needs. Explore the new styles at the link in bio.

241K

361

8mo ago

patagonia

Keep your cadence in cold conditions with the lightweight, breathable and quick-drying R1® Air technical fleece. Its hollow-core yarns and unique zigzag pattern trap the warmth you need and vent the heat you don’t. Now in new silhouettes for all your layering needs. Explore the new styles at the link in bio.

Scare tactics aren’t our thing. But this week, there will be a vote in Congress that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis

178K

774

4mo ago

patagonia

Scare tactics aren’t our thing. But this week, there will be a vote in Congress that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis

117K

16.7K

5mo ago

patagonia

Wrong, or just right?

We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio

89.3K

2.34K

6mo ago

patagonia

We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio

“Sadly, many of us are familiar with that feeling in our gut when we hear that some terrible project is going to harm our planet’s beautiful and critically important natural resources. The feeling of incredulity and outrage can be motivating, but it can also lead to knee-jerk reactions.” When planning a campaign to protect a place we love—whether that be a surf break or our own neighborhood—testing out random tactics won’t work without a strategy, says environmental activist Chad Nelsen of the Surfrider Foundation. You can learn about Chad’s practical tips for campaign planning in our latest book, “Tools to Save Our Home Planet.” There, you’ll find dozens of other lessons from environmental leaders on a variety of topics—from nonprofit fundraising to direct action planning and storytelling. Buy the Book: https://pat.ag/TT/SaveOurHomePlanet Photo: Zak Noyle

57.1K

1.22K

679

12mo ago

patagonia

“Sadly, many of us are familiar with that feeling in our gut when we hear that some terrible project is going to harm our planet’s beautiful and critically important natural resources. The feeling of incredulity and outrage can be motivating, but it can also lead to knee-jerk reactions.” When planning a campaign to protect a place we love—whether that be a surf break or our own neighborhood—testing out random tactics won’t work without a strategy, says environmental activist Chad Nelsen of the Surfrider Foundation. You can learn about Chad’s practical tips for campaign planning in our latest book, “Tools to Save Our Home Planet.” There, you’ll find dozens of other lessons from environmental leaders on a variety of topics—from nonprofit fundraising to direct action planning and storytelling. Buy the Book: https://pat.ag/TT/SaveOurHomePlanet Photo: Zak Noyle

48.5K

7.22K

4mo ago

patagonia

The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/TT/TigerLilyButtress

Snap-T® fleeces, Better Sweater® jackets and Mongolian battle armor circa 18th century are just a few of the many items repair pro Spencer Siefke sources from landfills around the world, including from Moldova, Pakistan and the Philippines. Instead of letting perfectly functional, great quality gems create more trash our planet doesn’t need, Spencer hand-fixes each garment and sells them through his platform, Wabi Wear & Repair. Meet Spencer in a new episode of “The Stories We Wear” at https://pat.ag/TT/WW/Spencer

47.3K

2.01K

10mo ago

patagonia

Snap-T® fleeces, Better Sweater® jackets and Mongolian battle armor circa 18th century are just a few of the many items repair pro Spencer Siefke sources from landfills around the world, including from Moldova, Pakistan and the Philippines. Instead of letting perfectly functional, great quality gems create more trash our planet doesn’t need, Spencer hand-fixes each garment and sells them through his platform, Wabi Wear & Repair. Meet Spencer in a new episode of “The Stories We Wear” at https://pat.ag/TT/WW/Spencer

"As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a 'runner's cut' of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible." Watch Luke Nelson's Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making at https://pat.ag/F/RunnersCut/PocatelloRound

43.6K

313

9mo ago

patagonia

"As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a 'runner's cut' of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible." Watch Luke Nelson's Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making at https://pat.ag/F/RunnersCut/PocatelloRound

Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/TT/TigerLilyButtress

42.6K

5.21K

4mo ago

patagonia

Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/TT/TigerLilyButtress

38.5K

1.23K

343

11mo ago

patagonia

Located in southern Chile’s Chacabuco Valley, Patagonia National Park may just be one of the wildest places on Earth. With stunning imagery and essays, this new book invites readers to experience the park in all its beauty and complexity. Find “Patagonia National Park: Chile” at https://pat.ag/TT/PatagoniaNationalParkBook 📚 by Patagonia Books  Photos: Linde Waidhofer

As soon as today, the US Senate will vote on a House resolution that allows copper mining by a Chilean company near Minnesota’s Boundary Waters Canoe Area Wilderness. The Boundary Waters is the most-visited wilderness area in the country, and it cannot be replaced. If you’ve been waiting for a moment to speak up, this is it. Visit the link in bio to urge your senators to vote NO on House Joint Resolution 140. When you’re done, tag a few friends to keep up the momentum. Photos: Brad Carlson, Steve Piragis, Dave Freeman

37.0K

3.82K

1mo ago

patagonia

As soon as today, the US Senate will vote on a House resolution that allows copper mining by a Chilean company near Minnesota’s Boundary Waters Canoe Area Wilderness. The Boundary Waters is the most-visited wilderness area in the country, and it cannot be replaced. If you’ve been waiting for a moment to speak up, this is it. Visit the link in bio to urge your senators to vote NO on House Joint Resolution 140. When you’re done, tag a few friends to keep up the momentum. Photos: Brad Carlson, Steve Piragis, Dave Freeman

Get a peek at the process of building our new PowSlayer Freeride Kit. Our senior product designer Maggie talks you through it. And yes, it’s as badass as it sounds. Find the PowSlayer Freeride Kit at the link in bio.

34.4K

518

7mo ago

patagonia

Get a peek at the process of building our new PowSlayer Freeride Kit. Our senior product designer Maggie talks you through it. And yes, it’s as badass as it sounds. Find the PowSlayer Freeride Kit at the link in bio.

As global temperatures rise, the effects of climate change are already being felt on the island of Masig and the surrounding Sea Country—a vast oceanic realm where spirits, stories and living beings all converge. The local community, whose ancestors have looked after Sea Country for 65,000 years, today find themselves living on the front line of the climate crisis and have no choice but to act. Learn more at pat.ag/TT/AU/SeaCountry Film directed by Nicole Gormley

30.9K

158

275

1y ago

patagonia

As global temperatures rise, the effects of climate change are already being felt on the island of Masig and the surrounding Sea Country—a vast oceanic realm where spirits, stories and living beings all converge. The local community, whose ancestors have looked after Sea Country for 65,000 years, today find themselves living on the front line of the climate crisis and have no choice but to act. Learn more at pat.ag/TT/AU/SeaCountry Film directed by Nicole Gormley

Patagonia (@patagonia) Tiktok Stats & Analytics

Patagonia (@patagonia) has 227K Tiktok followers with a 1.19% engagement rate over the past 12 months. Across 194 videos, Patagonia received 118K total likes and 10.3M views, averaging 607 likes per video. This page tracks Patagonia's performance metrics, top content, and engagement trends — updated daily.

Patagonia (@patagonia) Tiktok Analytics FAQ

How many TikTok followers does Patagonia have?+

Patagonia (@patagonia) has 227K TikTok followers as of May 2026.

What is Patagonia's TikTok engagement rate?+

Patagonia's TikTok engagement rate is 1.19% over the last 12 months, based on 194 videos.

How many likes does Patagonia get on TikTok?+

Patagonia received 118K total likes across 194 videos in the last 12 months, averaging 607 likes per video.

How many TikTok views does Patagonia get?+

Patagonia's TikTok content generated 10.3M total views over the last 12 months.