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231K
impressions
12.0M
likes
136K
comments
45.4K
posts
193
engagement
1.52%
emv
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Going from your cozy bed to the crag, hill or pointbreak can be tough when it’s cold. The Retro-X® Jacket (and a steaming beverage) gives you the comfy, windproof warmth you need to take the first step. And it’s there for you like a toasty, soul-warming hug after finger-numbing sessions. Check out the Retro-X at https://pat.ag/TT/F25/RetroXFleece
3.89M
4.54K
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7mo ago
patagonia
Going from your cozy bed to the crag, hill or pointbreak can be tough when it’s cold. The Retro-X® Jacket (and a steaming beverage) gives you the comfy, windproof warmth you need to take the first step. And it’s there for you like a toasty, soul-warming hug after finger-numbing sessions. Check out the Retro-X at https://pat.ag/TT/F25/RetroXFleece
You never stopped pushing the Nano Puff®. Neither did we. Over 15 years of stress testing our hardworking Nano Puff in cold, windy and sometimes wet alpine conditions, it’s been the ideal weather-resistant, lightweight and packable layer. Now our designers and field testers have refined this classic to make it our most durable yet. From a fine-tuned fit for better mobility to tweaked thread tension for enhanced abrasion resistance, the new Nano Puff reinforces why so many people call this the “magic jacket.” Learn more at https://pat.ag/TT/F25NanoPuff
1.21M
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9mo ago
patagonia
You never stopped pushing the Nano Puff®. Neither did we. Over 15 years of stress testing our hardworking Nano Puff in cold, windy and sometimes wet alpine conditions, it’s been the ideal weather-resistant, lightweight and packable layer. Now our designers and field testers have refined this classic to make it our most durable yet. From a fine-tuned fit for better mobility to tweaked thread tension for enhanced abrasion resistance, the new Nano Puff reinforces why so many people call this the “magic jacket.” Learn more at https://pat.ag/TT/F25NanoPuff
We build gear for their first tracks, snow angels and winters to remember. The Patagonia Kids winter line is made for outsiders. Find the line at https://pat.ag/TT/F25/KidsStoke
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8mo ago
patagonia
We build gear for their first tracks, snow angels and winters to remember. The Patagonia Kids winter line is made for outsiders. Find the line at https://pat.ag/TT/F25/KidsStoke
Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom.
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patagonia
Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom.
This year marks the 30th anniversary of Patagonia’s switch to organic cotton. To celebrate, let’s dig into the archives and play a game together. In 1996, when we made the switch, organic agriculture wasn’t as prevalent as it is today. Most people didn’t know the differences between conventional and organic cotton farming. Patagonia employees took field trips to California’s Central Valley to learn firsthand (Yvon went too). But not everyone could make the trip, especially those in our retail stores across the country. So instead of sending a boring list of FAQs, we created Organic Cotton Quest, a board game to help store employees learn about organic cotton. The “board” was printed on fabric. It came with ladybug playing pieces, dice and five categories of trivia cards. Players rolled the dice, moved their ladybug and were asked a trivia question. If they answered correctly, they rolled again and repeated the process while trying to avoid the squares marked “windblown pesticides cause illness” that meant losing your turn. Some of the questions involved stats: “How many acres of organic cotton were grown in the U.S. in 1988? In 1994?” Others, farming: “How do organic farmers get rid of bugs?” And some were just for laughs: “True or false: Organic cotton clothes are only for hippies.” After a few games, everyone knew more about organic cotton and were better equipped to talk about it with our customers. It made learning fun. The information stuck and gathering to play reflected the culture of our unconventional business. Photos: Zack Griffin and Tim Davis
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3w ago
patagonia
This year marks the 30th anniversary of Patagonia’s switch to organic cotton. To celebrate, let’s dig into the archives and play a game together. In 1996, when we made the switch, organic agriculture wasn’t as prevalent as it is today. Most people didn’t know the differences between conventional and organic cotton farming. Patagonia employees took field trips to California’s Central Valley to learn firsthand (Yvon went too). But not everyone could make the trip, especially those in our retail stores across the country. So instead of sending a boring list of FAQs, we created Organic Cotton Quest, a board game to help store employees learn about organic cotton. The “board” was printed on fabric. It came with ladybug playing pieces, dice and five categories of trivia cards. Players rolled the dice, moved their ladybug and were asked a trivia question. If they answered correctly, they rolled again and repeated the process while trying to avoid the squares marked “windblown pesticides cause illness” that meant losing your turn. Some of the questions involved stats: “How many acres of organic cotton were grown in the U.S. in 1988? In 1994?” Others, farming: “How do organic farmers get rid of bugs?” And some were just for laughs: “True or false: Organic cotton clothes are only for hippies.” After a few games, everyone knew more about organic cotton and were better equipped to talk about it with our customers. It made learning fun. The information stuck and gathering to play reflected the culture of our unconventional business. Photos: Zack Griffin and Tim Davis
There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.
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patagonia
There’s a lot going around about the lawsuit we filed in January to protect our trademarks, and we owe you an update. We wish this lawsuit had not been necessary, and we want to acknowledge any hurt it has caused, especially in the LGBTQ+ community. We don’t want to argue trademark law on social media. Importantly, we continue to want to resolve this. As we have said to Pattie Gonia, we can do that if they: ∙ Withdraw all trademark applications ∙ Stop using our logos ∙ Stop selling and promoting apparel and other products as Pattie Gonia If we can agree on this, we can work out everything else, and Pattie Gonia could continue as a performer and activist. We share common ground with them, including the goal of saving our home planet and creating a more inclusive outdoors.
That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at the link in bio.
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6mo ago
patagonia
That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at the link in bio.
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
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6mo ago
patagonia
Being in business without a purpose is no longer an option. At a time when the most fundamental ecosystems that humanity depends on are nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. We’re not a perfect company. But we’ve learned over the past 50+ years that business can be used for good, and that true profit is leaving our home planet better than we found it. Call us crazy, but we’ll keep doing propaganda for the planet until it takes root. Find out more about our deal at the link in bio.
The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son. Give them what they need to get out there, and the stories will follow. https://pat.ag/TT/25/GiftGuide
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7mo ago
patagonia
The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son. Give them what they need to get out there, and the stories will follow. https://pat.ag/TT/25/GiftGuide
Keep your cadence in cold conditions with the lightweight, breathable and quick-drying R1® Air technical fleece. Its hollow-core yarns and unique zigzag pattern trap the warmth you need and vent the heat you don’t. Now in new silhouettes for all your layering needs. Explore the new styles at the link in bio.
241K
361
16
8mo ago
patagonia
Keep your cadence in cold conditions with the lightweight, breathable and quick-drying R1® Air technical fleece. Its hollow-core yarns and unique zigzag pattern trap the warmth you need and vent the heat you don’t. Now in new silhouettes for all your layering needs. Explore the new styles at the link in bio.
The Klamath dams are down, and salmon are returning to their historic spawning grounds. But what kind of home will they find upstream? Our Spring 2026 Journal article “The Everglades of the West” reports on the massive efforts underway to return the Upper Klamath Basin to what it once was: wetland country. Read the full story at https://pat.ag/TT/EvergladesOfTheWest Photos: Paul Robert Wolf Wilson
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patagonia
The Klamath dams are down, and salmon are returning to their historic spawning grounds. But what kind of home will they find upstream? Our Spring 2026 Journal article “The Everglades of the West” reports on the massive efforts underway to return the Upper Klamath Basin to what it once was: wetland country. Read the full story at https://pat.ag/TT/EvergladesOfTheWest Photos: Paul Robert Wolf Wilson
Scare tactics aren’t our thing. But this week, there will be a vote in Congress that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
178K
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128
4mo ago
patagonia
Scare tactics aren’t our thing. But this week, there will be a vote in Congress that could have devastating consequences for Minnesota’s Boundary Waters and public lands across the US. Please take five to read this post and visit the link in our bio to take action. *** Congress is about to force a vote that would pave the way for copper mining near the 1.1-million-acre Boundary Waters Canoe Area Wilderness. If this resolution passes, it will reverse a 20-year mining ban and make it easier for private corporations to exploit our public lands. The Boundary Waters is the country’s most visited wilderness area, well-loved by generations of paddlers, anglers, and hikers. It’s also one of the cleanest and largest sources of fresh water in the US. Giving private corporations the right to pollute here is not only shortsighted, but it could be catastrophic for the health of millions of Americans. So here’s what we can do. Take a few minutes out of your day to contact your congressperson through the link in bio. You’ll find a simple form and a ready-to-send email to use. If enough of us speak out, we have a real chance to stop this plan. Despite attempts to privatize our public lands, the overwhelming consensus is clear: Public lands deserve to be protected and belong to the people. Photos: Jim Hurst, Nate Ptacek, Brendan Davis
Braydon Bringhurst puts the “down” in “up” … or maybe it’s the “up” in “down”. The Boise-based rider’s explosive style defies directions and disciplines, and he’s as smooth boosting off natural rock features as he is hopping up them. The father of three is also incredibly kind and humble, a perfect combo for coaching local kids, hosting events like the Boise Mountain Bike Festival and running his Hard MTB League. Making it look so easy, however, takes a lot of hard work. Braydon’s dedication is superhuman (his background includes national victories in BMX racing, a national championship for freeskiing, an All-American status in collegiate pole vault and an MBA degree), and he puts in countless hours of mental and physical training long before he ever rides a line. “This stuff I’m doing might look crazy, but in my head it’s nothing more than another step of my progression, and that progression comes from a ton of work and a ton of deliberate effort and practice. By the time I’m doing it, there are no question marks in my mind. There’s no fear. I’m just executing.” Hyped to get out for a rip, Braydon. Welcome to the team.
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patagonia
Braydon Bringhurst puts the “down” in “up” … or maybe it’s the “up” in “down”. The Boise-based rider’s explosive style defies directions and disciplines, and he’s as smooth boosting off natural rock features as he is hopping up them. The father of three is also incredibly kind and humble, a perfect combo for coaching local kids, hosting events like the Boise Mountain Bike Festival and running his Hard MTB League. Making it look so easy, however, takes a lot of hard work. Braydon’s dedication is superhuman (his background includes national victories in BMX racing, a national championship for freeskiing, an All-American status in collegiate pole vault and an MBA degree), and he puts in countless hours of mental and physical training long before he ever rides a line. “This stuff I’m doing might look crazy, but in my head it’s nothing more than another step of my progression, and that progression comes from a ton of work and a ton of deliberate effort and practice. By the time I’m doing it, there are no question marks in my mind. There’s no fear. I’m just executing.” Hyped to get out for a rip, Braydon. Welcome to the team.
Wrong, or just right?
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16.7K
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6mo ago
patagonia
Wrong, or just right?
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
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patagonia
We don’t own the factories where our products are made. Instead, we build long-term partnerships with those who have the technical expertise our gear requires. We audit every finished-goods factory, invest in Fair Trade programs, and support workers directly through premiums they control. When issues arise, we do not walk away. We work toward solutions and systemic change. Shared facilities give us the chance to push for industry-wide improvements, not just one factory. Learn more in our first-ever Work in Progress Report. link in bio
Nine-year-old Oly Hickman ties what he calls the "Mug Bug." A simple fly with a size-2 hook, grizzly hackle and moose hair—perfect for the Dean River. “I like to fish it on a Spey rod with a dry line, but you can fish it any way you want,” Oly says. In Oly’s Dean, we follow 9-year-old Oly Hickman as he explores life along one of the world’s finest steelhead rivers, where curiosity, independence and chasing toads matter just as much as catching steelhead. Watch Oly’s Dean at https://pat.ag/TT/OlysDean
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patagonia
Nine-year-old Oly Hickman ties what he calls the "Mug Bug." A simple fly with a size-2 hook, grizzly hackle and moose hair—perfect for the Dean River. “I like to fish it on a Spey rod with a dry line, but you can fish it any way you want,” Oly says. In Oly’s Dean, we follow 9-year-old Oly Hickman as he explores life along one of the world’s finest steelhead rivers, where curiosity, independence and chasing toads matter just as much as catching steelhead. Watch Oly’s Dean at https://pat.ag/TT/OlysDean
Making a UPF top is easy. Making one that breathes during high output is not. Capilene® Cool Sun is our unicorn: 40+ UPF and our fastest-wicking tech tee ever, built to block UV rays without blocking airflow or sweat. Learn more about our sun protection lineup at https://pat.ag/TT/CapCool
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patagonia
Making a UPF top is easy. Making one that breathes during high output is not. Capilene® Cool Sun is our unicorn: 40+ UPF and our fastest-wicking tech tee ever, built to block UV rays without blocking airflow or sweat. Learn more about our sun protection lineup at https://pat.ag/TT/CapCool
The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/TT/TigerLilyButtress
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The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/TT/TigerLilyButtress
Snap-T® fleeces, Better Sweater® jackets and Mongolian battle armor circa 18th century are just a few of the many items repair pro Spencer Siefke sources from landfills around the world, including from Moldova, Pakistan and the Philippines. Instead of letting perfectly functional, great quality gems create more trash our planet doesn’t need, Spencer hand-fixes each garment and sells them through his platform, Wabi Wear & Repair. Meet Spencer in a new episode of “The Stories We Wear” at https://pat.ag/TT/WW/Spencer
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patagonia
Snap-T® fleeces, Better Sweater® jackets and Mongolian battle armor circa 18th century are just a few of the many items repair pro Spencer Siefke sources from landfills around the world, including from Moldova, Pakistan and the Philippines. Instead of letting perfectly functional, great quality gems create more trash our planet doesn’t need, Spencer hand-fixes each garment and sells them through his platform, Wabi Wear & Repair. Meet Spencer in a new episode of “The Stories We Wear” at https://pat.ag/TT/WW/Spencer
"As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a 'runner's cut' of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible." Watch Luke Nelson's Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making at https://pat.ag/F/RunnersCut/PocatelloRound
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patagonia
"As we worked on telling the story of the Pocatello Round, I found myself really wanting to dive deeper into the heart of the experience — not mine personally, but the shared experience of a whole community that came out to support me. The result is a 'runner's cut' of the film. It includes more about my pacers, crew and friends, and explores the influence these people can have on our lives. I hope it gives everyone a deeper appreciation for your own communities and the people in your life who make big ideas possible." Watch Luke Nelson's Runners Cut of The Pocatello Round: an unfiltered view into a run two decades in the making at https://pat.ag/F/RunnersCut/PocatelloRound

Patagonia (@patagonia) Tiktok Stats & Analytics

Patagonia (@patagonia) has 231K Tiktok followers with a 1.52% engagement rate over the past 12 months. Across 193 videos, Patagonia received 136K total likes and 12.0M views, averaging 706 likes per video. This page tracks Patagonia's performance metrics, top content, and engagement trends — updated daily.

Patagonia (@patagonia) Tiktok Analytics FAQ

How many TikTok followers does Patagonia have?+
Patagonia (@patagonia) has 231K TikTok followers as of June 2026.
What is Patagonia's TikTok engagement rate?+
Patagonia's TikTok engagement rate is 1.52% over the last 12 months, based on 193 videos.
How many likes does Patagonia get on TikTok?+
Patagonia received 136K total likes across 193 videos in the last 12 months, averaging 706 likes per video.
How many TikTok views does Patagonia get?+
Patagonia's TikTok content generated 12.0M total views over the last 12 months.