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1.93K
impressions
23.0K
likes
658
comments
27
posts
26
engagement
2.97%
emv
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Starting today, we’re celebrating the 1,000th Connections puzzle from @Nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
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8mo ago
bematchaful
Starting today, we’re celebrating the 1,000th Connections puzzle from @Nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5. @Sophia behind the lens 📷
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bematchaful
A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5. @Sophia behind the lens 📷
What’s Your Order? Meet Dari, one of the warm, friendly faces behind the Matchaful Prince St team ✨ Her go-to drink? The Coquito Matcha by The Marías – made with oat milk instead of almond + reishi – a creamy, spiced sip that reminds her of home and the warmth of being back in Puerto Rico during the holidays. Would you try Dari’s order?
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bematchaful
What’s Your Order? Meet Dari, one of the warm, friendly faces behind the Matchaful Prince St team ✨ Her go-to drink? The Coquito Matcha by The Marías – made with oat milk instead of almond + reishi – a creamy, spiced sip that reminds her of home and the warmth of being back in Puerto Rico during the holidays. Would you try Dari’s order?
Something tart is coming. New drink collaboration arriving January 14.
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bematchaful
Something tart is coming. New drink collaboration arriving January 14.
Our Date Caramel Cookie Cake by @dadaeats is leaving the menu at the end of the month. That means you’ve only got a few more weeks to grab a slice (or two… we won’t judge). But don’t worry — her Peanut Caramel Crunch Dates are staying for longer 💛 so you can keep getting your fix of those.
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bematchaful
Our Date Caramel Cookie Cake by @dadaeats is leaving the menu at the end of the month. That means you’ve only got a few more weeks to grab a slice (or two… we won’t judge). But don’t worry — her Peanut Caramel Crunch Dates are staying for longer 💛 so you can keep getting your fix of those.
In the middle of Cazzie David’s breakup that happened to be taking place at Matchaful, her sister Romy saw her location and asked if she would get her this iconic, custom matcha order. So we made it real. Introducing Romy’s Delusional Matcha: A not-so-secret off-menu drink, inspired by that exact moment. A short iced matcha latte with housemade oat milk, extra matcha (2g), 1/2 tbsp monkfruit, and cinnamon. This one is meant to be enjoyed the way Romy intended, no modifications allowed. IYKYK — ask for “Romy’s Delusional Matcha” in cafés or order online, and get the full story in Cazzie’s new book, Delusions. It’s very matcha-forward — not for the faint of heart. Try it and tag us to let us know what you think. Available for a limited time.
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bematchaful
In the middle of Cazzie David’s breakup that happened to be taking place at Matchaful, her sister Romy saw her location and asked if she would get her this iconic, custom matcha order. So we made it real. Introducing Romy’s Delusional Matcha: A not-so-secret off-menu drink, inspired by that exact moment. A short iced matcha latte with housemade oat milk, extra matcha (2g), 1/2 tbsp monkfruit, and cinnamon. This one is meant to be enjoyed the way Romy intended, no modifications allowed. IYKYK — ask for “Romy’s Delusional Matcha” in cafés or order online, and get the full story in Cazzie’s new book, Delusions. It’s very matcha-forward — not for the faint of heart. Try it and tag us to let us know what you think. Available for a limited time.
Meet our new winter menu. ❄️ Our Gingerbread Donut + Matcha Chocolate Biscotti are officially here — crafted with intention, holiday flavor, and all the cozy vibes. Made in small batches and on the menu for a limited time!
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bematchaful
Meet our new winter menu. ❄️ Our Gingerbread Donut + Matcha Chocolate Biscotti are officially here — crafted with intention, holiday flavor, and all the cozy vibes. Made in small batches and on the menu for a limited time!
Spring's here, and so are they. Meet the Miso Peanut Butter Cold Foam and the Sparkling Rhubarb Lemonade — a silky latte topped with housemade miso peanut butter cold foam, and a crisp sparkling lemonade with a housemade rhubarb rose concentrate. Savory meets sweet. Floral meets bright. Real ingredients you can actually taste in every sip. Come find your new favorite.
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bematchaful
Spring's here, and so are they. Meet the Miso Peanut Butter Cold Foam and the Sparkling Rhubarb Lemonade — a silky latte topped with housemade miso peanut butter cold foam, and a crisp sparkling lemonade with a housemade rhubarb rose concentrate. Savory meets sweet. Floral meets bright. Real ingredients you can actually taste in every sip. Come find your new favorite.
The @Oishii Berry Latte just got better. We updated the recipe so the strawberry now lives in two places — incorporated into the milk and settled as a concentrate at the bottom. Made with the Oishii Nikko Berries we've always loved, just more of them in every sip. We use Oishii's upcycled frozen berries. Same quality, thoughtfully used to capture more of the same great fruit in every drink.
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bematchaful
The @Oishii Berry Latte just got better. We updated the recipe so the strawberry now lives in two places — incorporated into the milk and settled as a concentrate at the bottom. Made with the Oishii Nikko Berries we've always loved, just more of them in every sip. We use Oishii's upcycled frozen berries. Same quality, thoughtfully used to capture more of the same great fruit in every drink.
Some collaborations just make sense. Introducing Tart Cherry Matcha by @Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
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bematchaful
Some collaborations just make sense. Introducing Tart Cherry Matcha by @Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
We’ve spent months collaborating with @_hellohomebody on this new ceramic matcha set, and we’re so excited to finally share it with you. Handmade in NYC by ceramicist Cameron Busch, each piece is crafted with so much care to elevate your daily ritual. Shop the full set or each piece on its own.
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bematchaful
We’ve spent months collaborating with @_hellohomebody on this new ceramic matcha set, and we’re so excited to finally share it with you. Handmade in NYC by ceramicist Cameron Busch, each piece is crafted with so much care to elevate your daily ritual. Shop the full set or each piece on its own.
A few new things have made their way onto the café menu lately, and we’re kind of obsessed: Matcha Rice Crispy ~ sweet, chewy, and a little nostalgic Passionfruit Olive Oil Cake ~ bright, citrusy, and perfect with an afternoon matcha Maple Almond Crumb Muffin ~ topped with a buttery maple-almond crumb and warming cinnamon spice Raspberry Coconut Parfait ~ coconut yogurt, fresh raspberries, and crunchy maple oat granola Available now at all Matchaful cafés ✨
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bematchaful
A few new things have made their way onto the café menu lately, and we’re kind of obsessed: Matcha Rice Crispy ~ sweet, chewy, and a little nostalgic Passionfruit Olive Oil Cake ~ bright, citrusy, and perfect with an afternoon matcha Maple Almond Crumb Muffin ~ topped with a buttery maple-almond crumb and warming cinnamon spice Raspberry Coconut Parfait ~ coconut yogurt, fresh raspberries, and crunchy maple oat granola Available now at all Matchaful cafés ✨
Tomorrow, we open the doors to Matchaful Park Ave South. To celebrate, we're introducing something made just for this café. Meet the Park Ave Peach Matcha, a bright, summery blend of our Hikari ceremonial matcha and ripe white peach, available exclusively at Park Ave South for a limited time. To make opening day even sweeter, the first 50 guests starting at 8:00 AM will receive complimentary gifts with purchase: — A complimentary Sixteen Mill x Matchaful Peach & Hikari Matcha Cake — A Matchaful tote We can't wait to welcome you. 📍337 Park Ave South
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bematchaful
Tomorrow, we open the doors to Matchaful Park Ave South. To celebrate, we're introducing something made just for this café. Meet the Park Ave Peach Matcha, a bright, summery blend of our Hikari ceremonial matcha and ripe white peach, available exclusively at Park Ave South for a limited time. To make opening day even sweeter, the first 50 guests starting at 8:00 AM will receive complimentary gifts with purchase: — A complimentary Sixteen Mill x Matchaful Peach & Hikari Matcha Cake — A Matchaful tote We can't wait to welcome you. 📍337 Park Ave South
Behind the scenes from the Culinary Lab these days 👀
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bematchaful
Behind the scenes from the Culinary Lab these days 👀
What’s Your Order? Meet @Carly Cushnie — a mega-talented, Brooklyn-based multi-hyphenate: designer, creative director, certified health coach, and longtime Matchaful regular. Her go-to? A classic matcha latte made with our housemade oat milk and Kiwami Super Ceremonial Matcha — clean, simple, and always intentional. She’s been coming to Matchaful for years because of the quality of our ingredients and the care we put into every cup. Would you try Carly’s order?
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bematchaful
What’s Your Order? Meet @Carly Cushnie — a mega-talented, Brooklyn-based multi-hyphenate: designer, creative director, certified health coach, and longtime Matchaful regular. Her go-to? A classic matcha latte made with our housemade oat milk and Kiwami Super Ceremonial Matcha — clean, simple, and always intentional. She’s been coming to Matchaful for years because of the quality of our ingredients and the care we put into every cup. Would you try Carly’s order?
Welcome to the Ritual Bar. Our new tea bar inside Matchaful Williamsburg is now open Wednesday–Sunday. Experience the art, craft, and tradition of Japanese tea through intimate guided classes designed to deepen your appreciation of every cup. Choose from various guided classes, now available to book on Resy. When classes aren’t in session, explore our exclusive Ritual Bar menu featuring elevated tea creations you won’t find in our cafés – including the Crown Melon Matcha. Looking for a more intimate gathering? The Ritual Bar is available for private groups of up to eight guests – perfect for birthdays, team outings, celebrations, or simply sharing tea together.
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bematchaful
Welcome to the Ritual Bar. Our new tea bar inside Matchaful Williamsburg is now open Wednesday–Sunday. Experience the art, craft, and tradition of Japanese tea through intimate guided classes designed to deepen your appreciation of every cup. Choose from various guided classes, now available to book on Resy. When classes aren’t in session, explore our exclusive Ritual Bar menu featuring elevated tea creations you won’t find in our cafés – including the Crown Melon Matcha. Looking for a more intimate gathering? The Ritual Bar is available for private groups of up to eight guests – perfect for birthdays, team outings, celebrations, or simply sharing tea together.
Introducing a fresh lineup of housemade food items at Matchaful. Crafted with a new creative approach, each item is plant-forward, gluten-free, and refined sugar-free, made with thoughtful ingredients designed to pair beautifully with our matcha and drink offerings. Meet the lineup: Pecan Salted Toffee Cookie Blueberry Yuzu Poppyseed Muffin Rosemary Zucchini Miso Loaf Strawberry Brown Rice Parfait Spiced Chocolate Protein Truffles Now available in stores. Stop by and taste what’s new.
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bematchaful
Introducing a fresh lineup of housemade food items at Matchaful. Crafted with a new creative approach, each item is plant-forward, gluten-free, and refined sugar-free, made with thoughtful ingredients designed to pair beautifully with our matcha and drink offerings. Meet the lineup: Pecan Salted Toffee Cookie Blueberry Yuzu Poppyseed Muffin Rosemary Zucchini Miso Loaf Strawberry Brown Rice Parfait Spiced Chocolate Protein Truffles Now available in stores. Stop by and taste what’s new.
Matchaful x Samah Dada is back. You loved it so much, we had to go bigger! Her Peanut Caramel Crunch Dates became a café staple. Now, we’re introducing Samah’s full menu: four new treats and our first-ever drink together. Available at all Matchaful cafés. What are you trying first?
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bematchaful
Matchaful x Samah Dada is back. You loved it so much, we had to go bigger! Her Peanut Caramel Crunch Dates became a café staple. Now, we’re introducing Samah’s full menu: four new treats and our first-ever drink together. Available at all Matchaful cafés. What are you trying first?
What’s Your Order? Meet Kate Kassin, Bon Appétit’s Editorial Operations Manager and a longtime Matchaful fan (self-proclaimed, but we can confirm). Her order right now? Our new winter special, the Mindful Mint. And when the seasons change, so does her cup — she’s almost always ordering whatever special we’re featuring. Would you try Kate’s order?
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bematchaful
What’s Your Order? Meet Kate Kassin, Bon Appétit’s Editorial Operations Manager and a longtime Matchaful fan (self-proclaimed, but we can confirm). Her order right now? Our new winter special, the Mindful Mint. And when the seasons change, so does her cup — she’s almost always ordering whatever special we’re featuring. Would you try Kate’s order?
Meet the HoujiChai — our MatChai has been a café fave, so we’re sharing the recipe, but with our favorite fall twist: swapping in Houjicha for a toasty, roasted take we can’t get enough of. Full recipe on our blog.
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bematchaful
Meet the HoujiChai — our MatChai has been a café fave, so we’re sharing the recipe, but with our favorite fall twist: swapping in Houjicha for a toasty, roasted take we can’t get enough of. Full recipe on our blog.

BeMatchaful (@bematchaful) TikTok Stats & Analytics

BeMatchaful (@bematchaful) has 1.93K TikTok followers with a 2.97% engagement rate over the past 12 months. Across 26.0 videos, BeMatchaful received 658 total likes and 23.0K views, averaging 25.3 likes per video. This page tracks BeMatchaful's performance metrics, top content, and engagement trends — updated daily. To benchmark @bematchaful against other accounts, use Socialpruf's TikTok competitor analysis tool.

BeMatchaful (@bematchaful) TikTok Analytics FAQ

How many TikTok followers does BeMatchaful have?+
BeMatchaful (@bematchaful) has 1.93K TikTok followers as of November 2026.
What is BeMatchaful's TikTok engagement rate?+
BeMatchaful's TikTok engagement rate is 2.97% over the last 12 months, based on 26.0 videos.
How many likes does BeMatchaful get on TikTok?+
BeMatchaful received 658 total likes across 26.0 videos in the last 12 months, averaging 25.3 likes per video.
How many TikTok views does BeMatchaful get?+
BeMatchaful's TikTok content generated 23.0K total views over the last 12 months.
Can I compare BeMatchaful with other TikTok accounts?+
Yes. Add @bematchaful to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.