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followers
368K
impressions
24.9M
likes
905K
comments
14.9K
posts
252
engagement
1.92%
emv
$743K
Average per post
98.8K

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Top Content

girls, we made it through january 🌝
2.19M
87.6K
241
6mo ago
zoepastelle
girls, we made it through january 🌝
i call it balance 🍓
847K
33.9K
154
11mo ago
zoepastelle
i call it balance 🍓
village romance 🥀
535K
21.4K
113
11mo ago
zoepastelle
village romance 🥀
sunday in soft materials ☁️
both styles from my edit for @minimalisma_com
491K
19.6K
265
9mo ago
zoepastelle
sunday in soft materials ☁️ both styles from my edit for @minimalisma_com
Wednesday at Ralph's 🐻
447K
17.9K
76
4mo ago
zoepastelle
Wednesday at Ralph's 🐻
the newest korean makeup trend came to Switzerland - the @lorealparis cushion foundation in all the perfect shades 🤍 would you try it? #lorealparisCH #cushion #foundation #makeup #ad
409K
777
31
7mo ago
zoepastelle
the newest korean makeup trend came to Switzerland - the @lorealparis cushion foundation in all the perfect shades 🤍 would you try it? #lorealparisCH #cushion #foundation #makeup #ad
the more I travel, the more I love to come back home 🌿
408K
10.4K
83
11mo ago
zoepastelle
the more I travel, the more I love to come back home 🌿
Craving that ocean smell..
289K
11.5K
75
4mo ago
zoepastelle
Craving that ocean smell..
It’s here 🤍
The collection I co-created with @minimalisma_com is a true passion project - bringing together timeless womenswear and kidswear (for up to 6 years), made from the most luxurious and conscious materials: soft cashmere, wool and silk. 
These are my personal must-haves for autumn and winter essentials - calm, cozy, and elevated pieces I’ll be living in this season, both for myself and my little one.
Shot by the incredible @jessica_sidenros in the magical Engadin mountains, this campaign is a dream come true.
Available now at minimalisma.com - I hope you love it as much as I do. 🌿
284K
11.4K
226
10mo ago
zoepastelle
It’s here 🤍 The collection I co-created with @minimalisma_com is a true passion project - bringing together timeless womenswear and kidswear (for up to 6 years), made from the most luxurious and conscious materials: soft cashmere, wool and silk. These are my personal must-haves for autumn and winter essentials - calm, cozy, and elevated pieces I’ll be living in this season, both for myself and my little one. Shot by the incredible @jessica_sidenros in the magical Engadin mountains, this campaign is a dream come true. Available now at minimalisma.com - I hope you love it as much as I do. 🌿
denim girl 💙
284K
11.3K
91
5mo ago
zoepastelle
denim girl 💙
let the magic days begin ❤️🦢
281K
11.3K
113
7mo ago
zoepastelle
let the magic days begin ❤️🦢
lost files 🤎
272K
10.9K
163
9mo ago
zoepastelle
lost files 🤎
Behind the scenes of something close to my heart 🤍
Sketches, fabric swatches, long talks, and countless decisions, all coming together for a little dream that’s slowly taking shape. Creating something that feels just right – for us, and for our little ones.
Launching 1. of October @minimalisma_com ☁️
270K
10.8K
96
10mo ago
zoepastelle
Behind the scenes of something close to my heart 🤍 Sketches, fabric swatches, long talks, and countless decisions, all coming together for a little dream that’s slowly taking shape. Creating something that feels just right – for us, and for our little ones. Launching 1. of October @minimalisma_com ☁️
I walked my first show!!! Thank you @etam 🥹🧚🏼
253K
10.1K
279
10mo ago
zoepastelle
I walked my first show!!! Thank you @etam 🥹🧚🏼
When I was pregnant some people used to tell me: Don’t lose yourself in motherhood.
As if it’s something that swallows you whole.
As if the only story to be told is the one of a woman disappearing.
But what if, in the middle of the sleepless nights and the raw edges of exhaustion you don’t lose yourself.
What if you actually find yourself?
What if you find her?
The version of yourself you didn’t even know existed.
The woman you never dared to imagine
because she felt too much, gave too much, loved too much.
But here she is.
Not weaker, but softer.
Not smaller, but deeper.
Not erased, but rewritten.
She gives without keeping score.
She holds space for little heartbreaks and big feelings.
She learns the rhythm of patience, the poetry of presence.
And maybe she cries more now.
But she also laughs louder.
She feels more.
She is more.
244K
9.76K
224
10mo ago
zoepastelle
When I was pregnant some people used to tell me: Don’t lose yourself in motherhood.
As if it’s something that swallows you whole.
As if the only story to be told is the one of a woman disappearing. But what if, in the middle of the sleepless nights and the raw edges of exhaustion you don’t lose yourself.
What if you actually find yourself? What if you find her?
The version of yourself you didn’t even know existed.
The woman you never dared to imagine
because she felt too much, gave too much, loved too much. But here she is.
Not weaker, but softer.
Not smaller, but deeper.
Not erased, but rewritten. She gives without keeping score.
She holds space for little heartbreaks and big feelings.
She learns the rhythm of patience, the poetry of presence. And maybe she cries more now.
But she also laughs louder.
She feels more.
She is more.
Slow days between Spa and mountain air in the heart of Wengen @grandhotelbelvedere 🍂 

@beaumierhotels 
@brasseriebelvederewengen 
#beaumierhotels
#grandhotelbelvedere
236K
9.46K
82
9mo ago
zoepastelle
Slow days between Spa and mountain air in the heart of Wengen @grandhotelbelvedere 🍂 @beaumierhotels @brasseriebelvederewengen #beaumierhotels #grandhotelbelvedere
When your agent asks you for simple polas but you're in Greece 🌬️
235K
9.42K
159
10mo ago
zoepastelle
When your agent asks you for simple polas but you're in Greece 🌬️
god forbid a girl romanticising her little morning routine 🫧
224K
8.96K
106
12mo ago
zoepastelle
god forbid a girl romanticising her little morning routine 🫧
this was the last day of August 🇨🇭
@stmoritz
200K
8.00K
61
11mo ago
zoepastelle
this was the last day of August 🇨🇭 @stmoritz
clumsy aries energy here 🫠
170K
6.79K
82
1mo ago
zoepastelle
clumsy aries energy here 🫠

Zoë Pastelle (@zoepastelle) Instagram Stats & Analytics

Zoë Pastelle (@zoepastelle) has 368K Instagram followers with a 1.92% engagement rate over the past 12 months. Across 252 posts, Zoë Pastelle received 905K total likes and 4.19M impressions, averaging 3.59K likes per post. This page tracks Zoë Pastelle's performance metrics, top content, and engagement trends — updated daily.

Zoë Pastelle (@zoepastelle) Instagram Analytics FAQ

How many Instagram followers does Zoë Pastelle have?+
Zoë Pastelle (@zoepastelle) has 368K Instagram followers as of August 2026.
What is Zoë Pastelle's Instagram engagement rate?+
Zoë Pastelle's Instagram engagement rate is 1.92% over the last 12 months, based on 252 posts.
How many likes does Zoë Pastelle get on Instagram?+
Zoë Pastelle received 905K total likes across 252 posts in the last 12 months, averaging 3.59K likes per post.
How many Instagram impressions does Zoë Pastelle get?+
Zoë Pastelle's Instagram content generated 4.19M total impressions over the last 12 months.