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followers
75.6K
impressions
32.9M
likes
312K
comments
2.95K
posts
133
engagement
1.11%
emv
$741K
Average per post
248K

Key Metrics

Distributions

Top Content

Building as a content creator takes time.... and the right people around you. For @chefcuso, that started with a small business that helped lay the foundation. Watch Jack give credit where it’s due in Episode 3 of Post Credits on @zellepay. #WhenItCountsZelle
5.75M
331
10
5mo ago
zellepay
Building as a content creator takes time.... and the right people around you. For @chefcuso, that started with a small business that helped lay the foundation. Watch Jack give credit where it’s due in Episode 3 of Post Credits on @zellepay. #WhenItCountsZelle
Ever wonder what goes on behind the content creation camera? @chefcuso is about to show you. See how it's done next week with Zelle presents: Post Credits. #WhenItCountsZelle
3.58M
250
12
5mo ago
zellepay
Ever wonder what goes on behind the content creation camera? @chefcuso is about to show you. See how it's done next week with Zelle presents: Post Credits. #WhenItCountsZelle
#ad Teamed up with @zellepay to show some love #WhenItCountsZelle Paid partnership between Zelle and @chefcuso only. Gift is not an endorsement by Zelle of recipient’s services.
2.82M
hidden
24
5mo ago
zellepay
#ad Teamed up with @zellepay to show some love #WhenItCountsZelle Paid partnership between Zelle and @chefcuso only. Gift is not an endorsement by Zelle of recipient’s services.
#ad How Max and I turned a hobby into a business with @zellepay #WhenItCountsZelle
2.44M
hidden
54
5mo ago
zellepay
#ad How Max and I turned a hobby into a business with @zellepay #WhenItCountsZelle
Ever wondered what it takes to create content? What’s crucial is the team you can count on. @chefcuso brings you into his world to meet the people he relies on most. Watch Episode 1: The Crew That Counts now on @zellepay. #WhenItCountsZelle
1.84M
264
11
5mo ago
zellepay
Ever wondered what it takes to create content? What’s crucial is the team you can count on. @chefcuso brings you into his world to meet the people he relies on most. Watch Episode 1: The Crew That Counts now on @zellepay. #WhenItCountsZelle
Every business she's built had a community behind it. Now @alexandra_lourdes is giving back to the one that helped start it all. Watch Episode 3: Giving Credit That Counts on @zellepay. #WhenItCountsZelle
1.17M
58
0
3mo ago
zellepay
Every business she's built had a community behind it. Now @alexandra_lourdes is giving back to the one that helped start it all. Watch Episode 3: Giving Credit That Counts on @zellepay. #WhenItCountsZelle
#ad The team behind my operation with @zellepay #WhenItCountsZelle
1.12M
4.02K
73
5mo ago
zellepay
#ad The team behind my operation with @zellepay #WhenItCountsZelle
That first hint of spring hits like a Zelle notification!
1.10M
1.60K
17
6mo ago
zellepay
That first hint of spring hits like a Zelle notification!
Some people aren't just part of the team, they're the ones you know you can count on. For @chefcuso, it's the man behind the camera and his best friend, Max. Watch Episode 2: The Commitment That Counts now on @zellepay. #WhenItCountsZelle
991K
65
2
5mo ago
zellepay
Some people aren't just part of the team, they're the ones you know you can count on. For @chefcuso, it's the man behind the camera and his best friend, Max. Watch Episode 2: The Commitment That Counts now on @zellepay. #WhenItCountsZelle
AD As a big sister, I know my little brother pretty well. And I know a monetary gift is the most useful to him in this season, but *of course* I have to add my own twist to it. He loves it every time! 💜 This year, I’m bringing back one of his favorite gifts ever, with a little help from @zellepay #WhenItCountsZelle #ad
937K
7.88K
110
10mo ago
zellepay
AD As a big sister, I know my little brother pretty well. And I know a monetary gift is the most useful to him in this season, but *of course* I have to add my own twist to it. He loves it every time! 💜 This year, I’m bringing back one of his favorite gifts ever, with a little help from @zellepay #WhenItCountsZelle #ad
#ad This Christmas, we’re adopting new friends and using @zellepay to give back to the causes that matter us to 🐱 #WhenItCountsZelle
907K
61.0K
134
10mo ago
zellepay
#ad This Christmas, we’re adopting new friends and using @zellepay to give back to the causes that matter us to 🐱 #WhenItCountsZelle
#AD Here’s my mom. She’s taught me everything I know about money: 💵 You don’t need to make a lot to save. ⏳ Wait before you buy things you don’t need. 🫶Generosity goes a long way I wouldn’t be who I am without her. So I sent her a little something this holiday season with Zelle® to say thank you ❤️ How are you showing up for people this holiday? #WhenItCountsZelle @zellepay
889K
7.86K
210
9mo ago
zellepay
#AD Here’s my mom. She’s taught me everything I know about money: 💵 You don’t need to make a lot to save. ⏳ Wait before you buy things you don’t need. 🫶Generosity goes a long way I wouldn’t be who I am without her. So I sent her a little something this holiday season with Zelle® to say thank you ❤️ How are you showing up for people this holiday? #WhenItCountsZelle @zellepay
Good work runs on trust. Watch @alexandra_lourdes celebrate the partnership that keeps her going in Episode 2: The Commitment That Counts on @zellepay. #WhenItCountsZelle
767K
37
0
4mo ago
zellepay
Good work runs on trust. Watch @alexandra_lourdes celebrate the partnership that keeps her going in Episode 2: The Commitment That Counts on @zellepay. #WhenItCountsZelle
#AD Being so far away from my family during the holidays can be hard, but it feels good knowing that I can send money with Zelle and make sure that they feel their big sisters love even from 2,000 miles away🫂🩷 @zellepay #whenitcountszelle
745K
hidden
33
9mo ago
zellepay
#AD Being so far away from my family during the holidays can be hard, but it feels good knowing that I can send money with Zelle and make sure that they feel their big sisters love even from 2,000 miles away🫂🩷 @zellepay #whenitcountszelle
#ad • This time of year, it’s not about the biggest gifts— it’s about the most thoughtful ones. We wanted to show our gratitude for Tatum’s dance teacher in a way that felt personal, so we used @zellepay to send a little love straight from the heart. Because whether you’re gifting one person or giving back together, Zelle® helps make showing up easy, personal, and meaningful. ❤️ —— #ZellePartner #WhenItCountsZelle
653K
21.5K
105
10mo ago
zellepay
#ad • This time of year, it’s not about the biggest gifts— it’s about the most thoughtful ones. We wanted to show our gratitude for Tatum’s dance teacher in a way that felt personal, so we used @zellepay to send a little love straight from the heart. Because whether you’re gifting one person or giving back together, Zelle® helps make showing up easy, personal, and meaningful. ❤️ —— #ZellePartner #WhenItCountsZelle
#ad Being a villager means showing up in small ways porque eso hace la diferencia. I use @ZellePay to make that difference (and then some). #WhenItCountsZelle @zellepay
622K
33.6K
128
10mo ago
zellepay
#ad Being a villager means showing up in small ways porque eso hace la diferencia. I use @ZellePay to make that difference (and then some). #WhenItCountsZelle @zellepay
#ad The holidays always remind me how many people show up for us in small ways. A quick coffee surprise… a little “thank you” to someone who helps you feel put together… a gift that doesn’t need wrapping paper. That’s why I love using @ZellePay to send something thoughtful to people I know and trust. It’s personal, it’s meaningful, and honestly… a small appreciation goes way further than you think. ✨ Share your own story of showing up this season with #WhenItCountsZelle.
551K
25.6K
70
10mo ago
zellepay
#ad The holidays always remind me how many people show up for us in small ways. A quick coffee surprise… a little “thank you” to someone who helps you feel put together… a gift that doesn’t need wrapping paper. That’s why I love using @ZellePay to send something thoughtful to people I know and trust. It’s personal, it’s meaningful, and honestly… a small appreciation goes way further than you think. ✨ Share your own story of showing up this season with #WhenItCountsZelle.
Big brunch energy & the cost of checks split easily!
550K
452
23
7mo ago
zellepay
Big brunch energy & the cost of checks split easily!
#ad My dad taught me lessons that money can’t buy. Now I use @zellepay to show him how much they’re worth #WhenitCountsZelle
540K
32.1K
497
11mo ago
zellepay
#ad My dad taught me lessons that money can’t buy. Now I use @zellepay to show him how much they’re worth #WhenitCountsZelle
#AD I’m so appreciative of all the things my nurse friends do at work, so some friends sent me money with @zellepay so I could pick up lunch and bring it to the whole floor. Because sometimes showing up is this simple. Tag someone below who showed up for you when it counted! #WhenItCountsZelle
490K
10.6K
60
11mo ago
zellepay
#AD I’m so appreciative of all the things my nurse friends do at work, so some friends sent me money with @zellepay so I could pick up lunch and bring it to the whole floor. Because sometimes showing up is this simple. Tag someone below who showed up for you when it counted! #WhenItCountsZelle

Zelle® (@zellepay) Instagram Stats & Analytics

Zelle® (@zellepay) has 75.6K Instagram followers with a 1.11% engagement rate over the past 12 months. Across 133 posts, Zelle® received 312K total likes and 32.9M impressions, averaging 2.34K likes per post. This page tracks Zelle®'s performance metrics, top content, and engagement trends — updated daily. To benchmark @zellepay against other accounts, use Socialpruf's Instagram competitor analysis tool.

Zelle® (@zellepay) Instagram Analytics FAQ

How many Instagram followers does Zelle® have?+
Zelle® (@zellepay) has 75.6K Instagram followers as of October 2026.
What is Zelle®'s Instagram engagement rate?+
Zelle®'s Instagram engagement rate is 1.11% over the last 12 months, based on 133 posts.
How many likes does Zelle® get on Instagram?+
Zelle® received 312K total likes across 133 posts in the last 12 months, averaging 2.34K likes per post.
How many Instagram impressions does Zelle® get?+
Zelle®'s Instagram content generated 32.9M total impressions over the last 12 months.
Can I compare Zelle® with other Instagram accounts?+
Yes. Add @zellepay to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.