instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
76.7K
impressions
14.9M
likes
340K
comments
28.9K
posts
146
engagement
2.45%
emv
$420K
Avg. per post
149K

Key Metrics

Distributions

Top Content

You can’t miss this one

Connected TV is having a huge moment. 

Brands are finally able to use it as a performance marketing channel.. 

Unlocking huge new audiences to tap into. 

My fav to use is @wearemntn 

Comment “mountain” and I’ll dm you a link to signup!
3.85M
3.99K
141
3d ago
brian_blum
You can’t miss this one Connected TV is having a huge moment. Brands are finally able to use it as a performance marketing channel.. Unlocking huge new audiences to tap into. My fav to use is @wearemntn Comment “mountain” and I’ll dm you a link to signup!
Build the audience first, then

Build the brand.

@aaashleyk spent 10 years drinking matcha on her channel. 

So, when she was ready to launch @namimatcha 

There was huge trust with her audience. 

Add in their content strategy of value based, clean aesthetic content… 

And you’ve got the modern brand playbook.

Great job by their team.

#contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
1.04M
54.2K
99
11mo ago
brian_blum
Build the audience first, then Build the brand. @aaashleyk spent 10 years drinking matcha on her channel. So, when she was ready to launch @namimatcha There was huge trust with her audience. Add in their content strategy of value based, clean aesthetic content… And you’ve got the modern brand playbook. Great job by their team. #contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
This is gonna change everything 

Drake’s new album had an insane viral rollout strategy. 

They used @whop to pay kids on a cost-per-view basis. 

As a result, within 5 days a bunch of non-influencer creators had gotten his newest songs viral with a variety of formats. 

I truly think this will change music. 

Why pay an influencer $5k for a post that may flop..

When you can have normal people earn money by being creative - with no downside. 

Watch this trend in 2025.

#contentmarketing #marketingstrategy #marketingtips #drake #whoppartner
1.02M
26.5K
711
11mo ago
brian_blum
This is gonna change everything Drake’s new album had an insane viral rollout strategy. They used @whop to pay kids on a cost-per-view basis. As a result, within 5 days a bunch of non-influencer creators had gotten his newest songs viral with a variety of formats. I truly think this will change music. Why pay an influencer $5k for a post that may flop.. When you can have normal people earn money by being creative - with no downside. Watch this trend in 2025. #contentmarketing #marketingstrategy #marketingtips #drake #whoppartner
This is gonna change everything

So @druski ran a simple campaign 

People could take his most viral clips.. 

Put their own 3% spin on it

And get PAID a fixed rate per 1,000 views

The result? 

41 million views on a $5,000 campaign.

Imagine you’re a brand looking to go viral. 

This is one of the most cost effective ways to do so.

Comment “CONTENT” and I’ll dm you the link to get started 🤝 

#contentmarketing #contentstrategy #contentcreator #entrepreneur #marketing
954K
26.1K
9.52K
10mo ago
brian_blum
This is gonna change everything So @druski ran a simple campaign People could take his most viral clips.. Put their own 3% spin on it And get PAID a fixed rate per 1,000 views The result? 41 million views on a $5,000 campaign. Imagine you’re a brand looking to go viral. This is one of the most cost effective ways to do so. Comment “CONTENT” and I’ll dm you the link to get started 🤝 #contentmarketing #contentstrategy #contentcreator #entrepreneur #marketing
Here’s the secret

People buy things to feel special.

@matildadjerf built a brand on timeless, classy elegance. 

In a world of fast fashion, it’s exactly what her die-hard fans were looking for. 

Even better, she’s able to serve as the model for every piece, seamlessly integrated in her content. 

Add to it a policy of reposting customer’s fits 

And no sales, discounts or re-stocks…

Creates a brand that can charge a premium, 

And always sell out.

Amazing job by their team 

#marketingstrategy #contentmarketing #marketingtips #growthhacking #entrepreneur
871K
37.3K
154
11mo ago
brian_blum
Here’s the secret People buy things to feel special. @matildadjerf built a brand on timeless, classy elegance. In a world of fast fashion, it’s exactly what her die-hard fans were looking for. Even better, she’s able to serve as the model for every piece, seamlessly integrated in her content. Add to it a policy of reposting customer’s fits And no sales, discounts or re-stocks… Creates a brand that can charge a premium, And always sell out. Amazing job by their team #marketingstrategy #contentmarketing #marketingtips #growthhacking #entrepreneur
It’s simpler than you think 

@ballerinafarm has built a cult following

Her die hard audience buys anything she sells

Yet.. she’s never really selling. 

Instead, Hannah created a world her audience wanted desperately to be apart of.

As a result, when she launched products..

They became an extension of her universe.

Not to mention they had clean ingredients, easily work with baking recipes, and were on trend. 

She’s proof that creators are more powerful than “celebrities” in 2025. 

Bravo to her & her team.
522K
9.35K
162
5mo ago
brian_blum
It’s simpler than you think @ballerinafarm has built a cult following Her die hard audience buys anything she sells Yet.. she’s never really selling. Instead, Hannah created a world her audience wanted desperately to be apart of. As a result, when she launched products.. They became an extension of her universe. Not to mention they had clean ingredients, easily work with baking recipes, and were on trend. She’s proof that creators are more powerful than “celebrities” in 2025. Bravo to her & her team.
It’s a masterclass in storytelling

@malbongolf golf follows a perfect content strategy for each of their new collections.

It’s tease first
Document second
Showcase third

Doing so builds hype and anticipation, 

while establishing value with BTS + Vlogs, 

and ultimately driving purchases through their aesthetic product shots. 

10/10 job by their team. 

#contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
391K
10.3K
58
11mo ago
brian_blum
It’s a masterclass in storytelling @malbongolf golf follows a perfect content strategy for each of their new collections. It’s tease first Document second Showcase third Doing so builds hype and anticipation, while establishing value with BTS + Vlogs, and ultimately driving purchases through their aesthetic product shots. 10/10 job by their team. #contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
Here’s your playbook to standout

@pinkswindows has done an amazing job showing how to turn a “boring” business into a beloved brand.

They did what their competitors wouldn’t:

- invest into trendy branding & aesthetic 
- lean into content to be present on the feed
- showcase their team as beloved characters, not just employees

As a result, they built a powerhouse that got acquired after just 3 years.

Amazing job by their team

#contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
352K
11.9K
46
11mo ago
brian_blum
Here’s your playbook to standout @pinkswindows has done an amazing job showing how to turn a “boring” business into a beloved brand. They did what their competitors wouldn’t: - invest into trendy branding & aesthetic - lean into content to be present on the feed - showcase their team as beloved characters, not just employees As a result, they built a powerhouse that got acquired after just 3 years. Amazing job by their team #contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
This never fails 

1. Scroll Stopping hook to grab attention
2. Agitate Common Problem
3. Introduce your product as the solution 
4. Handle objections with personal anecdotes 
5. Call to action around restock, new shipping etc

@monte does it best - amazing job lads
327K
11.8K
26
2w ago
brian_blum
This never fails 1. Scroll Stopping hook to grab attention 2. Agitate Common Problem 3. Introduce your product as the solution 4. Handle objections with personal anecdotes 5. Call to action around restock, new shipping etc @monte does it best - amazing job lads
The answer is in plain site

@brysondechambeau’s content is dialed

He has taken the Mr Beast playbook 

And layered on his world class skills. 

The result is series that keep your attention til the end. 

Steal his strategy for your skillset.

#contentmarketing #creator #marketing
310K
9.32K
27
8mo ago
brian_blum
The answer is in plain site @brysondechambeau’s content is dialed He has taken the Mr Beast playbook And layered on his world class skills. The result is series that keep your attention til the end. Steal his strategy for your skillset. #contentmarketing #creator #marketing
You’re probably doing this wrong

@jacquesmariemage has perfected luxury pricing

Because of their:

- Engineered Scarcity
- Robust Storytelling
- Boutique Experience

They’re able to charge $1500…

For a category that usually costs $15.

Amazing job by their team
295K
6.86K
161
3w ago
brian_blum
You’re probably doing this wrong @jacquesmariemage has perfected luxury pricing Because of their: - Engineered Scarcity - Robust Storytelling - Boutique Experience They’re able to charge $1500… For a category that usually costs $15. Amazing job by their team
This strategy is changing everything

So @pacsun recruited 10k creators on TikTok Shop last year

The goal was 2 things

1. Drive sales on TikTok 
2. Push traffic to their retail stores

Here’s the kicker 

These weren’t expensive “influencers”…

Just everyday people their customers can see themselves in.

As a result, their viral SKU’s on TikTok?

All seeing record sales in store.

If you wanna replicate their playbook..

Comment “viral” and I’ll send you our starter guide
248K
4.83K
2.06K
5mo ago
brian_blum
This strategy is changing everything So @pacsun recruited 10k creators on TikTok Shop last year The goal was 2 things 1. Drive sales on TikTok 2. Push traffic to their retail stores Here’s the kicker These weren’t expensive “influencers”… Just everyday people their customers can see themselves in. As a result, their viral SKU’s on TikTok? All seeing record sales in store. If you wanna replicate their playbook.. Comment “viral” and I’ll send you our starter guide
It’s simpler than you think

@droledemonsieur has created a dream world.

It starts with a clear vision. 

By staying their intention to blend 70’s design

With 90’s attitude + street culture. 

The rest of their content comes easy.

But even better than a clear vision,

Is cohesive funnels. 

When people are attracted to brand aesthetic

You have to keep it consistent to point of sale.

And last is a clear tone.

Drole’s slogan guides all of its brand voice

And allows it to be playful, mysterious, and confident. 

Amazing job by their team

#marketingtips #marketingstrategy #contentmarketing #entrepreneur #streetwear
243K
9.96K
38
9mo ago
brian_blum
It’s simpler than you think @droledemonsieur has created a dream world. It starts with a clear vision. By staying their intention to blend 70’s design With 90’s attitude + street culture. The rest of their content comes easy. But even better than a clear vision, Is cohesive funnels. When people are attracted to brand aesthetic You have to keep it consistent to point of sale. And last is a clear tone. Drole’s slogan guides all of its brand voice And allows it to be playful, mysterious, and confident. Amazing job by their team #marketingtips #marketingstrategy #contentmarketing #entrepreneur #streetwear
This blew my mind

So McDonald’s recently launched McCrispys

They’re chicken tenders. Who cares?

Well… how they rolled them out is a glimpse into the future of big brand marketing. 

McDonald’s worked with 100+ small creators

To review, showcase and share the product. 

Tons of these videos went viral. 

But here’s the crazy part.. 

It triggered a “network effect”

Basically, people saw it going viral. 

So they recreated it themselves. 

500 million views later, it’s McDonald’s most successful new item launch since the McRib.

Nano influencers are changing the game

Kudos to McDonalds for pioneering this strategy 👏

#marketingtips #marketingstrategy #contentmarketing #entrepreneur #mcdonalds
217K
3.12K
97
9mo ago
brian_blum
This blew my mind So McDonald’s recently launched McCrispys They’re chicken tenders. Who cares? Well… how they rolled them out is a glimpse into the future of big brand marketing. McDonald’s worked with 100+ small creators To review, showcase and share the product. Tons of these videos went viral. But here’s the crazy part.. It triggered a “network effect” Basically, people saw it going viral. So they recreated it themselves. 500 million views later, it’s McDonald’s most successful new item launch since the McRib. Nano influencers are changing the game Kudos to McDonalds for pioneering this strategy 👏 #marketingtips #marketingstrategy #contentmarketing #entrepreneur #mcdonalds
It can be this easy

@o3space picked a clear enemy.

Starbucks, big corporate, soulless workspaces

From there, all content ideas come simple:

- tired of hearing Katy Perry music
- sticky tables
- uninspiring surroundings

By the time they’ve made their case… 

You’re ready for a solution. 

That solution is their product. 

Great job by this team 

#contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
209K
6.08K
44
9mo ago
brian_blum
It can be this easy @o3space picked a clear enemy. Starbucks, big corporate, soulless workspaces From there, all content ideas come simple: - tired of hearing Katy Perry music - sticky tables - uninspiring surroundings By the time they’ve made their case… You’re ready for a solution. That solution is their product. Great job by this team #contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
Baggy fits are so back

@retromuscle1000 creates cotton blends, retro inspired workout fits. 

If I were their CMO, my focus would be:

- contrasting against a modern enemy 
- paying homage to history of bodybuilding 
- building in person community for my fans

What do yall think? Would that work?

#marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
195K
7.41K
90
12mo ago
brian_blum
Baggy fits are so back @retromuscle1000 creates cotton blends, retro inspired workout fits. If I were their CMO, my focus would be: - contrasting against a modern enemy - paying homage to history of bodybuilding - building in person community for my fans What do yall think? Would that work? #marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
Don’t mess this up 

For years brands have wasted budgets 

Big creators take a huge fee.. 

And then the video just flops. 

That all changes in 2026. 

Everyday Creators will become the go-to place for influencer marketing spend. 

That’s because the tools, services and understanding has finally caught up. 

More on this in our trend report published with @air.hq 

Comment “report” and I’ll dm you the link!

#airpartner
178K
4.66K
1.1K
2mo ago
brian_blum
Don’t mess this up For years brands have wasted budgets Big creators take a huge fee.. And then the video just flops. That all changes in 2026. Everyday Creators will become the go-to place for influencer marketing spend. That’s because the tools, services and understanding has finally caught up. More on this in our trend report published with @air.hq Comment “report” and I’ll dm you the link! #airpartner
Here’s how you can do the same

Create the following:

1. Storytelling
2. BTS 
3. Skits

And make them all hyper relevant to your target customer. 

That’s the modern content playbook. 

Kudos to @ralphlauren team
177K
8.44K
65
5mo ago
brian_blum
Here’s how you can do the same Create the following: 1. Storytelling 2. BTS 3. Skits And make them all hyper relevant to your target customer. That’s the modern content playbook. Kudos to @ralphlauren team
First create a mission, then

Create content around it. 

@ryantrahan took @joyridesweets from a fresh start to Top 3 seller in Target in less than 1 year. 

Their content uses psychological triggers:

- Us vs Them
- Behind the Scenes
- Radical Transparency

Ultimately creating a cult-like following that buys the product without even liking candy. 

Even without an audience - any brand can follow their lead.

Great job to their team.

#contentmarketing #growthhacking #marketingtips #marketingstrategy #entrepreneur #creatoreconomy
174K
4.7K
25
11mo ago
brian_blum
First create a mission, then Create content around it. @ryantrahan took @joyridesweets from a fresh start to Top 3 seller in Target in less than 1 year. Their content uses psychological triggers: - Us vs Them - Behind the Scenes - Radical Transparency Ultimately creating a cult-like following that buys the product without even liking candy. Even without an audience - any brand can follow their lead. Great job to their team. #contentmarketing #growthhacking #marketingtips #marketingstrategy #entrepreneur #creatoreconomy
This is changing the game 

@maryruthorganics is revolutionizing content 

In the last year they’ve worked with nearly 100,000 creators to blow up their brand on TikTok

But how they do it is genius

Between sharing winning angles, maintaining a community and their 21 hr live streaming..

This is the blueprint for a modern brand. 

Want to learn tactics behind their success?

Comment “TikTok” to get our starter guide 

#contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
174K
4.15K
3.81K
8mo ago
brian_blum
This is changing the game @maryruthorganics is revolutionizing content In the last year they’ve worked with nearly 100,000 creators to blow up their brand on TikTok But how they do it is genius Between sharing winning angles, maintaining a community and their 21 hr live streaming.. This is the blueprint for a modern brand. Want to learn tactics behind their success? Comment “TikTok” to get our starter guide #contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy

Brian Blum (@brian_blum) Instagram Stats & Analytics

Brian Blum (@brian_blum) has 76.7K Instagram followers with a 2.45% engagement rate over the past 12 months. Across 146 posts, Brian Blum received 340K total likes and 14.8M impressions, averaging 3.40K likes per post. This page tracks Brian Blum's performance metrics, top content, and engagement trends — updated daily.

Brian Blum (@brian_blum) Instagram Analytics FAQ

How many Instagram followers does Brian Blum have?+
Brian Blum (@brian_blum) has 76.7K Instagram followers as of February 2026.
What is Brian Blum's Instagram engagement rate?+
Brian Blum's Instagram engagement rate is 2.45% over the last 12 months, based on 146 posts.
How many likes does Brian Blum get on Instagram?+
Brian Blum received 340K total likes across 146 posts in the last year, averaging 3.40K likes per post.
How many Instagram impressions does Brian Blum get?+
Brian Blum's Instagram content generated 14.8M total impressions over the last 12 months.