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followers
80.2K
impressions
19.7M
likes
174K
comments
20.2K
posts
95
engagement
0.968%
emv
$463K
Average per post
208K

Key Metrics

Distributions

Top Content

You can’t miss this one

Connected TV is having a huge moment. 

Brands are finally able to use it as a performance marketing channel.. 

Unlocking huge new audiences to tap into. 

My fav to use is @wearemntn 

Comment “mountain” and I’ll dm you a link to signup!
13.2M
13.6K
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2mo ago
brian_blum
You can’t miss this one Connected TV is having a huge moment. Brands are finally able to use it as a performance marketing channel.. Unlocking huge new audiences to tap into. My fav to use is @wearemntn Comment “mountain” and I’ll dm you a link to signup!
It’s simpler than you think 

@ballerinafarm has built a cult following

Her die hard audience buys anything she sells

Yet.. she’s never really selling. 

Instead, Hannah created a world her audience wanted desperately to be apart of.

As a result, when she launched products..

They became an extension of her universe.

Not to mention they had clean ingredients, easily work with baking recipes, and were on trend. 

She’s proof that creators are more powerful than “celebrities” in 2025. 

Bravo to her & her team.
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7mo ago
brian_blum
It’s simpler than you think @ballerinafarm has built a cult following Her die hard audience buys anything she sells Yet.. she’s never really selling. Instead, Hannah created a world her audience wanted desperately to be apart of. As a result, when she launched products.. They became an extension of her universe. Not to mention they had clean ingredients, easily work with baking recipes, and were on trend. She’s proof that creators are more powerful than “celebrities” in 2025. Bravo to her & her team.
You need to see this

So @Tubi dropped their annual “The Stream 2026” report

and the takeaways have huge implications on your marketing budget

Consumers preferences have completely changed 

Creators are the new Hollywood
Streaming is their most intentional behavior
And preferences for free with ads are growing

I highly recommend you checkout the full report

Comment “Tubi” and I’ll send you the link!

#tubipartner
440K
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3w ago
brian_blum
You need to see this So @Tubi dropped their annual “The Stream 2026” report and the takeaways have huge implications on your marketing budget Consumers preferences have completely changed Creators are the new Hollywood Streaming is their most intentional behavior And preferences for free with ads are growing I highly recommend you checkout the full report Comment “Tubi” and I’ll send you the link! #tubipartner
This never fails 

1. Scroll Stopping hook to grab attention
2. Agitate Common Problem
3. Introduce your product as the solution 
4. Handle objections with personal anecdotes 
5. Call to action around restock, new shipping etc

@monte does it best - amazing job lads
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2mo ago
brian_blum
This never fails 1. Scroll Stopping hook to grab attention 2. Agitate Common Problem 3. Introduce your product as the solution 4. Handle objections with personal anecdotes 5. Call to action around restock, new shipping etc @monte does it best - amazing job lads
You’re probably doing this wrong

@jacquesmariemage has perfected luxury pricing

Because of their:

- Engineered Scarcity
- Robust Storytelling
- Boutique Experience

They’re able to charge $1500…

For a category that usually costs $15.

Amazing job by their team
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2mo ago
brian_blum
You’re probably doing this wrong @jacquesmariemage has perfected luxury pricing Because of their: - Engineered Scarcity - Robust Storytelling - Boutique Experience They’re able to charge $1500… For a category that usually costs $15. Amazing job by their team
The answer is in plain site

@brysondechambeau’s content is dialed

He has taken the Mr Beast playbook 

And layered on his world class skills. 

The result is series that keep your attention til the end. 

Steal his strategy for your skillset.

#contentmarketing #creator #marketing
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10mo ago
brian_blum
The answer is in plain site @brysondechambeau’s content is dialed He has taken the Mr Beast playbook And layered on his world class skills. The result is series that keep your attention til the end. Steal his strategy for your skillset. #contentmarketing #creator #marketing
This strategy is changing everything

So @pacsun recruited 10k creators on TikTok Shop last year

The goal was 2 things

1. Drive sales on TikTok 
2. Push traffic to their retail stores

Here’s the kicker 

These weren’t expensive “influencers”…

Just everyday people their customers can see themselves in.

As a result, their viral SKU’s on TikTok?

All seeing record sales in store.

If you wanna replicate their playbook..

Comment “viral” and I’ll send you our starter guide
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7mo ago
brian_blum
This strategy is changing everything So @pacsun recruited 10k creators on TikTok Shop last year The goal was 2 things 1. Drive sales on TikTok 2. Push traffic to their retail stores Here’s the kicker These weren’t expensive “influencers”… Just everyday people their customers can see themselves in. As a result, their viral SKU’s on TikTok? All seeing record sales in store. If you wanna replicate their playbook.. Comment “viral” and I’ll send you our starter guide
It’s simpler than you think

@droledemonsieur has created a dream world.

It starts with a clear vision. 

By staying their intention to blend 70’s design

With 90’s attitude + street culture. 

The rest of their content comes easy.

But even better than a clear vision,

Is cohesive funnels. 

When people are attracted to brand aesthetic

You have to keep it consistent to point of sale.

And last is a clear tone.

Drole’s slogan guides all of its brand voice

And allows it to be playful, mysterious, and confident. 

Amazing job by their team

#marketingtips #marketingstrategy #contentmarketing #entrepreneur #streetwear
244K
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11mo ago
brian_blum
It’s simpler than you think @droledemonsieur has created a dream world. It starts with a clear vision. By staying their intention to blend 70’s design With 90’s attitude + street culture. The rest of their content comes easy. But even better than a clear vision, Is cohesive funnels. When people are attracted to brand aesthetic You have to keep it consistent to point of sale. And last is a clear tone. Drole’s slogan guides all of its brand voice And allows it to be playful, mysterious, and confident. Amazing job by their team #marketingtips #marketingstrategy #contentmarketing #entrepreneur #streetwear
This blew my mind

So McDonald’s recently launched McCrispys

They’re chicken tenders. Who cares?

Well… how they rolled them out is a glimpse into the future of big brand marketing. 

McDonald’s worked with 100+ small creators

To review, showcase and share the product. 

Tons of these videos went viral. 

But here’s the crazy part.. 

It triggered a “network effect”

Basically, people saw it going viral. 

So they recreated it themselves. 

500 million views later, it’s McDonald’s most successful new item launch since the McRib.

Nano influencers are changing the game

Kudos to McDonalds for pioneering this strategy 👏

#marketingtips #marketingstrategy #contentmarketing #entrepreneur #mcdonalds
217K
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11mo ago
brian_blum
This blew my mind So McDonald’s recently launched McCrispys They’re chicken tenders. Who cares? Well… how they rolled them out is a glimpse into the future of big brand marketing. McDonald’s worked with 100+ small creators To review, showcase and share the product. Tons of these videos went viral. But here’s the crazy part.. It triggered a “network effect” Basically, people saw it going viral. So they recreated it themselves. 500 million views later, it’s McDonald’s most successful new item launch since the McRib. Nano influencers are changing the game Kudos to McDonalds for pioneering this strategy 👏 #marketingtips #marketingstrategy #contentmarketing #entrepreneur #mcdonalds
It can be this easy

@o3space picked a clear enemy.

Starbucks, big corporate, soulless workspaces

From there, all content ideas come simple:

- tired of hearing Katy Perry music
- sticky tables
- uninspiring surroundings

By the time they’ve made their case… 

You’re ready for a solution. 

That solution is their product. 

Great job by this team 

#contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
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11mo ago
brian_blum
It can be this easy @o3space picked a clear enemy. Starbucks, big corporate, soulless workspaces From there, all content ideas come simple: - tired of hearing Katy Perry music - sticky tables - uninspiring surroundings By the time they’ve made their case… You’re ready for a solution. That solution is their product. Great job by this team #contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
Don’t mess this up 

For years brands have wasted budgets 

Big creators take a huge fee.. 

And then the video just flops. 

That all changes in 2026. 

Everyday Creators will become the go-to place for influencer marketing spend. 

That’s because the tools, services and understanding has finally caught up. 

More on this in our trend report published with @air.hq 

Comment “report” and I’ll dm you the link!

#airpartner
181K
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4mo ago
brian_blum
Don’t mess this up For years brands have wasted budgets Big creators take a huge fee.. And then the video just flops. That all changes in 2026. Everyday Creators will become the go-to place for influencer marketing spend. That’s because the tools, services and understanding has finally caught up. More on this in our trend report published with @air.hq Comment “report” and I’ll dm you the link! #airpartner
Here’s how you can do the same

Create the following:

1. Storytelling
2. BTS 
3. Skits

And make them all hyper relevant to your target customer. 

That’s the modern content playbook. 

Kudos to @ralphlauren team
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7mo ago
brian_blum
Here’s how you can do the same Create the following: 1. Storytelling 2. BTS 3. Skits And make them all hyper relevant to your target customer. That’s the modern content playbook. Kudos to @ralphlauren team
This is changing the game 

@maryruthorganics is revolutionizing content 

In the last year they’ve worked with nearly 100,000 creators to blow up their brand on TikTok

But how they do it is genius

Between sharing winning angles, maintaining a community and their 21 hr live streaming..

This is the blueprint for a modern brand. 

Want to learn tactics behind their success?

Comment “TikTok” to get our starter guide 

#contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
174K
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10mo ago
brian_blum
This is changing the game @maryruthorganics is revolutionizing content In the last year they’ve worked with nearly 100,000 creators to blow up their brand on TikTok But how they do it is genius Between sharing winning angles, maintaining a community and their 21 hr live streaming.. This is the blueprint for a modern brand. Want to learn tactics behind their success? Comment “TikTok” to get our starter guide #contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
This was a masterclass 

@banditrunning won the LA marathon without sponsoring 

They had several activations that offered value to their fans

Brought in new runners to the brand 

And fixed several typically annoying experiences 

Legacy brands don’t even see this path.. 

Yet now Bandit has 1000’s of new die hard fans. 

Timing that up with an exclusive drop? 

Brings the whole flywheel together. 

Amazing job by their team
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1w ago
brian_blum
This was a masterclass @banditrunning won the LA marathon without sponsoring They had several activations that offered value to their fans Brought in new runners to the brand And fixed several typically annoying experiences Legacy brands don’t even see this path.. Yet now Bandit has 1000’s of new die hard fans. Timing that up with an exclusive drop? Brings the whole flywheel together. Amazing job by their team
Here’s the secret 

Premium / luxury goods survive tight economic conditions. 

As we go into the future, 2 categories remain:

1. Premium goods
2. Mass market cheap

Anything in the middle will get flushed out. 

We go step by step how to build luxury branding on @sweatequity_pod 

Comment “sweat” and I’ll dm you the link!
143K
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5mo ago
brian_blum
Here’s the secret Premium / luxury goods survive tight economic conditions. As we go into the future, 2 categories remain: 1. Premium goods 2. Mass market cheap Anything in the middle will get flushed out. We go step by step how to build luxury branding on @sweatequity_pod Comment “sweat” and I’ll dm you the link!
Here’s a foolproof method

@shinzobrand uses 3 distinct content types

1. Teaser walkthroughs 
2. Themed lifestyle shoots 
3. Announcement skits 

From there they limit supply, selling out every time. 

And training customers to pay attention and act quick. 

Amazing job by their team
130K
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5mo ago
brian_blum
Here’s a foolproof method @shinzobrand uses 3 distinct content types 1. Teaser walkthroughs 2. Themed lifestyle shoots 3. Announcement skits From there they limit supply, selling out every time. And training customers to pay attention and act quick. Amazing job by their team
You’ll never guess how they do it

So @barnaclefoods understands one thing:

Without attention.. you can’t sell.

All of their viral content has some key things

1. Visual stimulation
2. ASMR
3. Behind the scenes 

Establishing value, authenticity and personality with their audience. 

Amazing job by their team. 

#marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
111K
1.48K
22
10mo ago
brian_blum
You’ll never guess how they do it So @barnaclefoods understands one thing: Without attention.. you can’t sell. All of their viral content has some key things 1. Visual stimulation 2. ASMR 3. Behind the scenes Establishing value, authenticity and personality with their audience. Amazing job by their team. #marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
This honestly shocked me

Most big brands struggle on social. 

They post stale product shots

Or skits trying to be “funny”

It flops, and content gets viewed as a cost rather than an investment. 

@ninjakitchen on the other hand…

- Goes viral 5x per month
- Only shows its products being used 
- Can repurpose top videos as ads 

It is a CHEAT CODE for their business. 

Watch for their exact strategy, so you can do the same.

#contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
107K
2.32K
7
12mo ago
brian_blum
This honestly shocked me Most big brands struggle on social. They post stale product shots Or skits trying to be “funny” It flops, and content gets viewed as a cost rather than an investment. @ninjakitchen on the other hand… - Goes viral 5x per month - Only shows its products being used - Can repurpose top videos as ads It is a CHEAT CODE for their business. Watch for their exact strategy, so you can do the same. #contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
Here’s how you can pull this off

@tastesalud just put on a masterclass 

They hit all 4 points of moment marketing:

1. Moment (Coachella) 
2. Hero (their influencers)
3. Medium (social)
4. Product 

To pull in a record amount of views, revenue and the feeling of being “everywhere” online. 

This is textbook brand marketing. 

Instead of investing tons of $$ into paid ads…

They timed a peak attention moment with a great offer. 

Amazing job by their team @tylermccann @thejoshleyva 

#contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
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12mo ago
brian_blum
Here’s how you can pull this off @tastesalud just put on a masterclass They hit all 4 points of moment marketing: 1. Moment (Coachella) 2. Hero (their influencers) 3. Medium (social) 4. Product To pull in a record amount of views, revenue and the feeling of being “everywhere” online. This is textbook brand marketing. Instead of investing tons of $$ into paid ads… They timed a peak attention moment with a great offer. Amazing job by their team @tylermccann @thejoshleyva #contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
They’re changing the game 

@comfrt has revolutionized content volume.

They work with thousands of creators.. 

Paying on a performance basis

Constantly testing angles, formats

Even better, their creator community recruits new folks themselves. 

Providing trust and social proof 

So people produce better work. 

This is the future of scaling a brand. Bravo 

#contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
93.0K
2.38K
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9mo ago
brian_blum
They’re changing the game @comfrt has revolutionized content volume. They work with thousands of creators.. Paying on a performance basis Constantly testing angles, formats Even better, their creator community recruits new folks themselves. Providing trust and social proof So people produce better work. This is the future of scaling a brand. Bravo #contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy

Brian Blum (@brian_blum) Instagram Stats & Analytics

Brian Blum (@brian_blum) has 80.2K Instagram followers with a 0.97% engagement rate over the past 12 months. Across 95.0 posts, Brian Blum received 174K total likes and 19.6M impressions, averaging 1.83K likes per post. This page tracks Brian Blum's performance metrics, top content, and engagement trends — updated daily.

Brian Blum (@brian_blum) Instagram Analytics FAQ

How many Instagram followers does Brian Blum have?+
Brian Blum (@brian_blum) has 80.2K Instagram followers as of April 2026.
What is Brian Blum's Instagram engagement rate?+
Brian Blum's Instagram engagement rate is 0.97% over the last 12 months, based on 95.0 posts.
How many likes does Brian Blum get on Instagram?+
Brian Blum received 174K total likes across 95.0 posts in the last 12 months, averaging 1.83K likes per post.
How many Instagram impressions does Brian Blum get?+
Brian Blum's Instagram content generated 19.6M total impressions over the last 12 months.