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followers
79K
impressions
20.3M
likes
196K
comments
30.1K
posts
96
engagement
1.09%
emv
$493K
Average per post
212K

Key Metrics

Distributions

Top Content

You can’t miss this one

Connected TV is having a huge moment. 

Brands are finally able to use it as a performance marketing channel.. 

Unlocking huge new audiences to tap into. 

My fav to use is @wearemntn 

Comment “mountain” and I’ll dm you a link to signup!
13.2M
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1mo ago
brian_blum
You can’t miss this one Connected TV is having a huge moment. Brands are finally able to use it as a performance marketing channel.. Unlocking huge new audiences to tap into. My fav to use is @wearemntn Comment “mountain” and I’ll dm you a link to signup!
This is gonna change everything

So @druski ran a simple campaign 

People could take his most viral clips.. 

Put their own 3% spin on it

And get PAID a fixed rate per 1,000 views

The result? 

41 million views on a $5,000 campaign.

Imagine you’re a brand looking to go viral. 

This is one of the most cost effective ways to do so.

Comment “CONTENT” and I’ll dm you the link to get started 🤝 

#contentmarketing #contentstrategy #contentcreator #entrepreneur #marketing
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11mo ago
brian_blum
This is gonna change everything So @druski ran a simple campaign People could take his most viral clips.. Put their own 3% spin on it And get PAID a fixed rate per 1,000 views The result? 41 million views on a $5,000 campaign. Imagine you’re a brand looking to go viral. This is one of the most cost effective ways to do so. Comment “CONTENT” and I’ll dm you the link to get started 🤝 #contentmarketing #contentstrategy #contentcreator #entrepreneur #marketing
It’s simpler than you think 

@ballerinafarm has built a cult following

Her die hard audience buys anything she sells

Yet.. she’s never really selling. 

Instead, Hannah created a world her audience wanted desperately to be apart of.

As a result, when she launched products..

They became an extension of her universe.

Not to mention they had clean ingredients, easily work with baking recipes, and were on trend. 

She’s proof that creators are more powerful than “celebrities” in 2025. 

Bravo to her & her team.
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6mo ago
brian_blum
It’s simpler than you think @ballerinafarm has built a cult following Her die hard audience buys anything she sells Yet.. she’s never really selling. Instead, Hannah created a world her audience wanted desperately to be apart of. As a result, when she launched products.. They became an extension of her universe. Not to mention they had clean ingredients, easily work with baking recipes, and were on trend. She’s proof that creators are more powerful than “celebrities” in 2025. Bravo to her & her team.
This never fails 

1. Scroll Stopping hook to grab attention
2. Agitate Common Problem
3. Introduce your product as the solution 
4. Handle objections with personal anecdotes 
5. Call to action around restock, new shipping etc

@monte does it best - amazing job lads
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1mo ago
brian_blum
This never fails 1. Scroll Stopping hook to grab attention 2. Agitate Common Problem 3. Introduce your product as the solution 4. Handle objections with personal anecdotes 5. Call to action around restock, new shipping etc @monte does it best - amazing job lads
You’re probably doing this wrong

@jacquesmariemage has perfected luxury pricing

Because of their:

- Engineered Scarcity
- Robust Storytelling
- Boutique Experience

They’re able to charge $1500…

For a category that usually costs $15.

Amazing job by their team
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2mo ago
brian_blum
You’re probably doing this wrong @jacquesmariemage has perfected luxury pricing Because of their: - Engineered Scarcity - Robust Storytelling - Boutique Experience They’re able to charge $1500… For a category that usually costs $15. Amazing job by their team
The answer is in plain site

@brysondechambeau’s content is dialed

He has taken the Mr Beast playbook 

And layered on his world class skills. 

The result is series that keep your attention til the end. 

Steal his strategy for your skillset.

#contentmarketing #creator #marketing
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9mo ago
brian_blum
The answer is in plain site @brysondechambeau’s content is dialed He has taken the Mr Beast playbook And layered on his world class skills. The result is series that keep your attention til the end. Steal his strategy for your skillset. #contentmarketing #creator #marketing
This strategy is changing everything

So @pacsun recruited 10k creators on TikTok Shop last year

The goal was 2 things

1. Drive sales on TikTok 
2. Push traffic to their retail stores

Here’s the kicker 

These weren’t expensive “influencers”…

Just everyday people their customers can see themselves in.

As a result, their viral SKU’s on TikTok?

All seeing record sales in store.

If you wanna replicate their playbook..

Comment “viral” and I’ll send you our starter guide
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6mo ago
brian_blum
This strategy is changing everything So @pacsun recruited 10k creators on TikTok Shop last year The goal was 2 things 1. Drive sales on TikTok 2. Push traffic to their retail stores Here’s the kicker These weren’t expensive “influencers”… Just everyday people their customers can see themselves in. As a result, their viral SKU’s on TikTok? All seeing record sales in store. If you wanna replicate their playbook.. Comment “viral” and I’ll send you our starter guide
It’s simpler than you think

@droledemonsieur has created a dream world.

It starts with a clear vision. 

By staying their intention to blend 70’s design

With 90’s attitude + street culture. 

The rest of their content comes easy.

But even better than a clear vision,

Is cohesive funnels. 

When people are attracted to brand aesthetic

You have to keep it consistent to point of sale.

And last is a clear tone.

Drole’s slogan guides all of its brand voice

And allows it to be playful, mysterious, and confident. 

Amazing job by their team

#marketingtips #marketingstrategy #contentmarketing #entrepreneur #streetwear
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10mo ago
brian_blum
It’s simpler than you think @droledemonsieur has created a dream world. It starts with a clear vision. By staying their intention to blend 70’s design With 90’s attitude + street culture. The rest of their content comes easy. But even better than a clear vision, Is cohesive funnels. When people are attracted to brand aesthetic You have to keep it consistent to point of sale. And last is a clear tone. Drole’s slogan guides all of its brand voice And allows it to be playful, mysterious, and confident. Amazing job by their team #marketingtips #marketingstrategy #contentmarketing #entrepreneur #streetwear
This blew my mind

So McDonald’s recently launched McCrispys

They’re chicken tenders. Who cares?

Well… how they rolled them out is a glimpse into the future of big brand marketing. 

McDonald’s worked with 100+ small creators

To review, showcase and share the product. 

Tons of these videos went viral. 

But here’s the crazy part.. 

It triggered a “network effect”

Basically, people saw it going viral. 

So they recreated it themselves. 

500 million views later, it’s McDonald’s most successful new item launch since the McRib.

Nano influencers are changing the game

Kudos to McDonalds for pioneering this strategy 👏

#marketingtips #marketingstrategy #contentmarketing #entrepreneur #mcdonalds
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10mo ago
brian_blum
This blew my mind So McDonald’s recently launched McCrispys They’re chicken tenders. Who cares? Well… how they rolled them out is a glimpse into the future of big brand marketing. McDonald’s worked with 100+ small creators To review, showcase and share the product. Tons of these videos went viral. But here’s the crazy part.. It triggered a “network effect” Basically, people saw it going viral. So they recreated it themselves. 500 million views later, it’s McDonald’s most successful new item launch since the McRib. Nano influencers are changing the game Kudos to McDonalds for pioneering this strategy 👏 #marketingtips #marketingstrategy #contentmarketing #entrepreneur #mcdonalds
It can be this easy

@o3space picked a clear enemy.

Starbucks, big corporate, soulless workspaces

From there, all content ideas come simple:

- tired of hearing Katy Perry music
- sticky tables
- uninspiring surroundings

By the time they’ve made their case… 

You’re ready for a solution. 

That solution is their product. 

Great job by this team 

#contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
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10mo ago
brian_blum
It can be this easy @o3space picked a clear enemy. Starbucks, big corporate, soulless workspaces From there, all content ideas come simple: - tired of hearing Katy Perry music - sticky tables - uninspiring surroundings By the time they’ve made their case… You’re ready for a solution. That solution is their product. Great job by this team #contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
Don’t mess this up 

For years brands have wasted budgets 

Big creators take a huge fee.. 

And then the video just flops. 

That all changes in 2026. 

Everyday Creators will become the go-to place for influencer marketing spend. 

That’s because the tools, services and understanding has finally caught up. 

More on this in our trend report published with @air.hq 

Comment “report” and I’ll dm you the link!

#airpartner
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3mo ago
brian_blum
Don’t mess this up For years brands have wasted budgets Big creators take a huge fee.. And then the video just flops. That all changes in 2026. Everyday Creators will become the go-to place for influencer marketing spend. That’s because the tools, services and understanding has finally caught up. More on this in our trend report published with @air.hq Comment “report” and I’ll dm you the link! #airpartner
Here’s how you can do the same

Create the following:

1. Storytelling
2. BTS 
3. Skits

And make them all hyper relevant to your target customer. 

That’s the modern content playbook. 

Kudos to @ralphlauren team
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6mo ago
brian_blum
Here’s how you can do the same Create the following: 1. Storytelling 2. BTS 3. Skits And make them all hyper relevant to your target customer. That’s the modern content playbook. Kudos to @ralphlauren team
This is changing the game 

@maryruthorganics is revolutionizing content 

In the last year they’ve worked with nearly 100,000 creators to blow up their brand on TikTok

But how they do it is genius

Between sharing winning angles, maintaining a community and their 21 hr live streaming..

This is the blueprint for a modern brand. 

Want to learn tactics behind their success?

Comment “TikTok” to get our starter guide 

#contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
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9mo ago
brian_blum
This is changing the game @maryruthorganics is revolutionizing content In the last year they’ve worked with nearly 100,000 creators to blow up their brand on TikTok But how they do it is genius Between sharing winning angles, maintaining a community and their 21 hr live streaming.. This is the blueprint for a modern brand. Want to learn tactics behind their success? Comment “TikTok” to get our starter guide #contentmarketing #growthhacking #entrepreneur #marketingtips #marketingstrategy
Here’s the secret 

Premium / luxury goods survive tight economic conditions. 

As we go into the future, 2 categories remain:

1. Premium goods
2. Mass market cheap

Anything in the middle will get flushed out. 

We go step by step how to build luxury branding on @sweatequity_pod 

Comment “sweat” and I’ll dm you the link!
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4mo ago
brian_blum
Here’s the secret Premium / luxury goods survive tight economic conditions. As we go into the future, 2 categories remain: 1. Premium goods 2. Mass market cheap Anything in the middle will get flushed out. We go step by step how to build luxury branding on @sweatequity_pod Comment “sweat” and I’ll dm you the link!
Here’s a foolproof method

@shinzobrand uses 3 distinct content types

1. Teaser walkthroughs 
2. Themed lifestyle shoots 
3. Announcement skits 

From there they limit supply, selling out every time. 

And training customers to pay attention and act quick. 

Amazing job by their team
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4mo ago
brian_blum
Here’s a foolproof method @shinzobrand uses 3 distinct content types 1. Teaser walkthroughs 2. Themed lifestyle shoots 3. Announcement skits From there they limit supply, selling out every time. And training customers to pay attention and act quick. Amazing job by their team
Brands need these two things 

1. Eye catching packaging + product design
2. Content that answers customer questions 

To survive in the future.

Men’s skincare is a space where there is plenty of opportunity to do both. 

What do you think? Would you buy this brand?

#contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
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12mo ago
brian_blum
Brands need these two things 1. Eye catching packaging + product design 2. Content that answers customer questions To survive in the future. Men’s skincare is a space where there is plenty of opportunity to do both. What do you think? Would you buy this brand? #contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
You’ll never guess how they do it

So @barnaclefoods understands one thing:

Without attention.. you can’t sell.

All of their viral content has some key things

1. Visual stimulation
2. ASMR
3. Behind the scenes 

Establishing value, authenticity and personality with their audience. 

Amazing job by their team. 

#marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
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10mo ago
brian_blum
You’ll never guess how they do it So @barnaclefoods understands one thing: Without attention.. you can’t sell. All of their viral content has some key things 1. Visual stimulation 2. ASMR 3. Behind the scenes Establishing value, authenticity and personality with their audience. Amazing job by their team. #marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
This honestly shocked me

Most big brands struggle on social. 

They post stale product shots

Or skits trying to be “funny”

It flops, and content gets viewed as a cost rather than an investment. 

@ninjakitchen on the other hand…

- Goes viral 5x per month
- Only shows its products being used 
- Can repurpose top videos as ads 

It is a CHEAT CODE for their business. 

Watch for their exact strategy, so you can do the same.

#contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
107K
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11mo ago
brian_blum
This honestly shocked me Most big brands struggle on social. They post stale product shots Or skits trying to be “funny” It flops, and content gets viewed as a cost rather than an investment. @ninjakitchen on the other hand… - Goes viral 5x per month - Only shows its products being used - Can repurpose top videos as ads It is a CHEAT CODE for their business. Watch for their exact strategy, so you can do the same. #contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
It all comes down to this

Make content for your target audience.

@brokenplanet is able to appeal to men, women - enthusiasts and casuals. 

Their sustainability approach erases guilt from the buying process. 

And the short form gets 25M views/month. 

Amazing job by their team. 

#marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
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11mo ago
brian_blum
It all comes down to this Make content for your target audience. @brokenplanet is able to appeal to men, women - enthusiasts and casuals. Their sustainability approach erases guilt from the buying process. And the short form gets 25M views/month. Amazing job by their team. #marketingtips #marketingstrategy #contentmarketing #growthhacking #entrepreneur
Here’s how you can pull this off

@tastesalud just put on a masterclass 

They hit all 4 points of moment marketing:

1. Moment (Coachella) 
2. Hero (their influencers)
3. Medium (social)
4. Product 

To pull in a record amount of views, revenue and the feeling of being “everywhere” online. 

This is textbook brand marketing. 

Instead of investing tons of $$ into paid ads…

They timed a peak attention moment with a great offer. 

Amazing job by their team @tylermccann @thejoshleyva 

#contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur
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11mo ago
brian_blum
Here’s how you can pull this off @tastesalud just put on a masterclass They hit all 4 points of moment marketing: 1. Moment (Coachella) 2. Hero (their influencers) 3. Medium (social) 4. Product To pull in a record amount of views, revenue and the feeling of being “everywhere” online. This is textbook brand marketing. Instead of investing tons of $$ into paid ads… They timed a peak attention moment with a great offer. Amazing job by their team @tylermccann @thejoshleyva #contentmarketing #marketingtips #marketingstrategy #growthhacking #entrepreneur

Brian Blum (@brian_blum) Instagram Stats & Analytics

Brian Blum (@brian_blum) has 79K Instagram followers with a 1.09% engagement rate over the past 12 months. Across 96 posts, Brian Blum received 196K total likes and 20.2M impressions, averaging 2.04K likes per post. This page tracks Brian Blum's performance metrics, top content, and engagement trends — updated daily.

Brian Blum (@brian_blum) Instagram Analytics FAQ

How many Instagram followers does Brian Blum have?+
Brian Blum (@brian_blum) has 79K Instagram followers as of April 2026.
What is Brian Blum's Instagram engagement rate?+
Brian Blum's Instagram engagement rate is 1.09% over the last 12 months, based on 96 posts.
How many likes does Brian Blum get on Instagram?+
Brian Blum received 196K total likes across 96 posts in the last 12 months, averaging 2.04K likes per post.
How many Instagram impressions does Brian Blum get?+
Brian Blum's Instagram content generated 20.2M total impressions over the last 12 months.