NewGet @vrbo's full report
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followers
1.52M
impressions
152M
likes
2.74M
comments
21.3K
posts
238
engagement
1.81%
emv
$3.75M
Average per post
638K

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Top Content

Waking up anywhere but Italy just feels off lately

🔗Link in bio to start planning your Euro Summer getaway
30.2M
79.5K
952
7mo ago
vrbo
Waking up anywhere but Italy just feels off lately 🔗Link in bio to start planning your Euro Summer getaway
When we say “just a house,” we mean ocean views, dinners with a private chef, a personal concierge, and a Vrbo Premier Host behind it all.

📍Cabo San Lucas, Mexico
🔗 Link in bio to book with a Vrbo Premier Host
15.9M
360K
3.12K
8mo ago
vrbo
When we say “just a house,” we mean ocean views, dinners with a private chef, a personal concierge, and a Vrbo Premier Host behind it all. 📍Cabo San Lucas, Mexico 🔗 Link in bio to book with a Vrbo Premier Host
It’s never just a house.

📍Yosemite, California 🔗 Link in bio to book
9.24M
570K
1.30K
12mo ago
vrbo
It’s never just a house. 📍Yosemite, California 🔗 Link in bio to book
Calendar says winter but mind says euro summer...🇮🇹

📍Positano, Italy
🔗Link in bio to start planning your summer getaway. Better yet, book early and save big on weekly stays.
7.05M
385K
432
9mo ago
vrbo
Calendar says winter but mind says euro summer...🇮🇹 📍Positano, Italy 🔗Link in bio to start planning your summer getaway. Better yet, book early and save big on weekly stays.
My version of going out: staying at a Vrbo with a Little Free Library around the corner

📍San Diego, CA
🔗Link in bio to learn more about our @littlefreelibrary partnership
5.81M
9.48K
58
1mo ago
vrbo
My version of going out: staying at a Vrbo with a Little Free Library around the corner 📍San Diego, CA 🔗Link in bio to learn more about our @littlefreelibrary partnership
Game night might just save this trip… or end it.
Tune in for the finale tomorrow…
5.18M
8.91K
40
8mo ago
vrbo
Game night might just save this trip… or end it. Tune in for the finale tomorrow…
Spring break, but make it a rally.

📍Mallorca, Spain 🔗 Link to book in bio
3.73M
26.2K
67
7mo ago
vrbo
Spring break, but make it a rally. 📍Mallorca, Spain 🔗 Link to book in bio
The summer I... booked an East Coast beach getaway based on my favorite show.

Set-Jetting is officially one of this summer’s biggest travel trends, with travelers booking trips inspired by the shows and movies they’re obsessed with. Some places are too good to stay on screen.

🔗Link in bio to explore more from the Unpack ‘26 Summer Travel Trend Report
3.60M
25.5K
134
5mo ago
vrbo
The summer I... booked an East Coast beach getaway based on my favorite show. Set-Jetting is officially one of this summer’s biggest travel trends, with travelers booking trips inspired by the shows and movies they’re obsessed with. Some places are too good to stay on screen. 🔗Link in bio to explore more from the Unpack ‘26 Summer Travel Trend Report
Notifications? Never heard of her.☀️

📍Punta Venado, Costa Rica
🔗Link in bio to book
3.51M
4.03K
32
3mo ago
vrbo
Notifications? Never heard of her.☀️ 📍Punta Venado, Costa Rica 🔗Link in bio to book
Turns out, even the boys need to go on a girls trip sometimes

🔗Link in bio to book that next trip
2.99M
12.2K
95
3mo ago
vrbo
Turns out, even the boys need to go on a girls trip sometimes 🔗Link in bio to book that next trip
Proof that you’re never too old for a girls trip 💙

📍Kauai, Hawaii
🔗Link in bio to book your next Hawaii getaway with your bestie
2.89M
18.7K
290
1mo ago
vrbo
Proof that you’re never too old for a girls trip 💙 📍Kauai, Hawaii 🔗Link in bio to book your next Hawaii getaway with your bestie
Just two best friends celebrating the holidays in Paris together. 💙🎄

📍 Paris, France 🔗 Link in bio to book
2.79M
160K
443
11mo ago
vrbo
Just two best friends celebrating the holidays in Paris together. 💙🎄 📍 Paris, France 🔗 Link in bio to book
Locking in the next stay before this one ends.
2.68M
4.82K
93
8mo ago
vrbo
Locking in the next stay before this one ends.
Behind every great vacation is a trip planner who needs a vacation.

📍Gallatin Gateway, Montana
🔗Link in bio to start planning your next group getaway
2.54M
6.22K
130
1mo ago
vrbo
Behind every great vacation is a trip planner who needs a vacation. 📍Gallatin Gateway, Montana 🔗Link in bio to start planning your next group getaway
We had a blast haunting this cabin in the woods for a ghost photoshoot thanks to @vrbo #VrboPartner
2.41M
213K
294
2w ago
vrbo
We had a blast haunting this cabin in the woods for a ghost photoshoot thanks to @vrbo #VrboPartner
The kind of weekend you wish lasted a little longer. College football, golf and the boys all under one roof. @vrbo #VrboPartner
2.38M
58.2K
57
1mo ago
vrbo
The kind of weekend you wish lasted a little longer. College football, golf and the boys all under one roof. @vrbo #VrboPartner
Fully booked and nowhere to be. 

🔗Link in bio to book your next Readaway
2.35M
16.9K
174
3mo ago
vrbo
Fully booked and nowhere to be. 🔗Link in bio to book your next Readaway
Missing out never looked so good

🔗Link in bio to book your next cabin getaway
2.26M
2.48K
43
1mo ago
vrbo
Missing out never looked so good 🔗Link in bio to book your next cabin getaway
2026 just means I need to book 26 trips...to Hawaii 🌺✈️ 

🔗 Link in bio to explore the best Hawaii vacation homes
1.99M
10.3K
153
10mo ago
vrbo
2026 just means I need to book 26 trips...to Hawaii 🌺✈️ 🔗 Link in bio to explore the best Hawaii vacation homes
On the last day of 12 Days of Cabins, we're in Hocking Hills, Ohio. The Hemlock is a treetop retreat with panoramic views and a glass-wrapped suite that puts you eye-level with the canopy. Climb 70 steps to reach wraparound decks, a wood-fired hot tub, and a lofted bedroom made for winter mornings and star-filled nights.

👇Tag someone you want to stay here with
📍Hocking Hills, Ohio
🎥@jonkreye
🔗Link in bio to book 
🔎treehouse rental, secluded getaway, gorge view treehouse, luxury treetop cabin
1.96M
6.76K
50
11mo ago
vrbo
On the last day of 12 Days of Cabins, we're in Hocking Hills, Ohio. The Hemlock is a treetop retreat with panoramic views and a glass-wrapped suite that puts you eye-level with the canopy. Climb 70 steps to reach wraparound decks, a wood-fired hot tub, and a lofted bedroom made for winter mornings and star-filled nights. 👇Tag someone you want to stay here with 📍Hocking Hills, Ohio 🎥@jonkreye 🔗Link in bio to book 🔎treehouse rental, secluded getaway, gorge view treehouse, luxury treetop cabin

Vrbo (@vrbo) Instagram Stats & Analytics

Vrbo (@vrbo) has 1.52M Instagram followers with a 1.81% engagement rate over the past 12 months. Across 238 posts, Vrbo received 2.74M total likes and 152M impressions, averaging 11.5K likes per post. This page tracks Vrbo's performance metrics, top content, and engagement trends — updated daily. To benchmark @vrbo against other accounts, use Socialpruf's Instagram competitor analysis tool.

Vrbo (@vrbo) Instagram Analytics FAQ

How many Instagram followers does Vrbo have?+
Vrbo (@vrbo) has 1.52M Instagram followers as of November 2026.
What is Vrbo's Instagram engagement rate?+
Vrbo's Instagram engagement rate is 1.81% over the last 12 months, based on 238 posts.
How many likes does Vrbo get on Instagram?+
Vrbo received 2.74M total likes across 238 posts in the last 12 months, averaging 11.5K likes per post.
How many Instagram impressions does Vrbo get?+
Vrbo's Instagram content generated 152M total impressions over the last 12 months.
Can I compare Vrbo with other Instagram accounts?+
Yes. Add @vrbo to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.