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followers
1.47M
impressions
167M
likes
3.60M
comments
21.6K
posts
256
engagement
2.16%
emv
$4.26M
Average per post
651K
Key Metrics
Impressions
monthly
Distributions
Content
13.1M
224K
346
11mo ago
vrbo
Claiming this energy. ✨ Send this to someone who owes you a beach getaway.
#vrbo #vacationrental #hawaii #maui #kauai #oahu #beachtrip #hawaiilife
12.3M
164K
484
7mo ago
vrbo
All roads lead to Italy. Or, at least they should.
🔗Link in bio to book📍Maiori, Italy
12.1M
30.3K
424
1mo ago
vrbo
Waking up anywhere but Italy just feels off lately
🔗Link in bio to start planning your Euro Summer getaway
11.3M
243K
674
8mo ago
vrbo
Rich because I've seen this with my own eyes.
📍 Maui, Hawaii
🔗 Link in bio to book your paradise
🔎 Places to stay in Hawaii, things to do in Maui, Hawaii vacation rentals
10.0M
167K
1.89K
3mo ago
vrbo
When we say “just a house,” we mean ocean views, dinners with a private chef, a personal concierge, and a Vrbo Premier Host behind it all.
📍Cabo San Lucas, Mexico
🔗 Link in bio to book with a Vrbo Premier Host
9.24M
575K
1.31K
6mo ago
vrbo
It’s never just a house.
📍Yosemite, California 🔗 Link in bio to book
7.05M
388K
438
4mo ago
vrbo
Calendar says winter but mind says euro summer...🇮🇹
📍Positano, Italy
🔗Link in bio to start planning your summer getaway. Better yet, book early and save big on weekly stays.
7.05M
388K
438
4mo ago
vrbo
Calendar says winter but mind says euro summer...🇮🇹
📍Positano, Italy
🔗Link in bio to start planning your summer getaway. Better yet, book early and save big on weekly stays.
6.46M
48.2K
275
10mo ago
vrbo
Welcome to ‘The Edge,’ a luxury villa that blends brutalist architecture into the lush landscape of Port Douglas. Perched above Four Mile Beach, with a heated 10-meter infinity lap pool, two king suites, and a butler’s kitchen, this house invites you to slow down, stretch out, and soak it all in.
📍Port Douglas, Queensland, Australia
🔗Link in bio to book
🔎Vacation rentals in Port Douglas, brutalist architecture, unique vacation rentals, 4 Mile Beach holiday homes
6.43M
133K
679
7mo ago
vrbo
Farm stays are trending, and Bruce the cow called it first. 🐮 @elias_filmz
🔗Link in bio to learn more about the trends in travel in Vrbo’s Unpack ‘26 Report
#UnpackTravelTrends #FarmCharm #FarmStay #FarmLife #Vrbo
6.41M
88.5K
141
11mo ago
vrbo
Looking for the best things to do in Kauai? Here’s your ultimate island itinerary—where to stay, what to eat, and the best things to do on Hawaii’s Garden Isle.
💡 Save this for your next trip
🔗 Link in bio for the best places to stay in Kauai
🔎Kauai vacation rentals, things to do in Kauai, Kauai itinerary ideas, Kauai beachfront homes, family-friendly activities in Kauai
5.18M
9.00K
40
2mo ago
vrbo
Game night might just save this trip… or end it.
Tune in for the finale tomorrow…
4.95M
177K
1.90K
11mo ago
vrbo
Day 4 of Beach Week takes us to a quiet stretch of coast where modern design meets timeless charm. Think shiplap walls, cedar shake siding, and poolside views that practically beg for golden hour swims. Is it East Coast elegance or West Coast chill? You tell us. 👇
🔗Link in bio to explore the best beach houses for summer
3.73M
26.4K
67
2mo ago
vrbo
Spring break, but make it a rally.
📍Mallorca, Spain 🔗 Link to book in bio
3.47M
16.6K
166
7mo ago
vrbo
What’s next in travel? We unpacked the trends you’ll want on your radar for 2026.👇 @taryn_lamb
📖 Readaways are the new reading retreats — think cozy book club getaways, unplugged weekends, and time to actually finish that book.
🐄 Then there’s Farm Charm — travelers are swapping city lights for starlit skies, with farm stays full of nature walks, fresh produce, and time with friendly farm animals.
Curious what else is trending? 🔗 Tap the link in bio for the full Unpack ’26 Travel Trend Report
📍 @thenestatroundtop
3.34M
34.0K
177
11mo ago
vrbo
Welcome to Beach Week—five days of the world’s most beautiful beach stays and destinations. First up, welcome to Naiko Retreat on the Southern coast of Australia. This stunning 2,000-acre secluded luxury retreat is a self-sustaining farm that overlooks it’s own private beach.
👇Tag someone you want to stay here with
🔗Link in bio to book
📍Deep Creek, South Australia
🔎 best vacation rentals, luxury travel, beach house, unique places to stay, off-the-grid, sustainable living
2.78M
161K
441
5mo ago
vrbo
Just two best friends celebrating the holidays in Paris together. 💙🎄
📍 Paris, France 🔗 Link in bio to book
2.68M
4.83K
93
2mo ago
vrbo
Locking in the next stay before this one ends.
2.17M
95.3K
267
11mo ago
vrbo
Sardinia together? Just say when.
On Day 2 of Beach Week, we’re headed to one of Europe’s top beach destinations: 📍Sardinia, Italy. This stunning island is one of the world’s five Blue Zones—regions where people live longer, healthier lives. With its crystal-clear waters, white-sand beaches, fresh Mediterranean cuisine, and vibrant coastal culture, Sardinia is the perfect place to slow down and soak up the sun.
👇Tag someone you want to visit with
🔗Link in bio to explore beach houses
🔎best beaches in Europe, places to stay in Sardinia, luxury vacation rentals, Mediterranean beach house
2.15M
36.4K
69
11mo ago
vrbo
On Day 3 of Beach Week, we’re headed to one of Portugal’s most coveted coastal escapes: 📍Comporta. Just 90 minutes south of Lisbon, this laid-back beach town is known for its sweeping sand dunes, pine forests, and working rice fields. Once a well-kept secret, Comporta has become a favorite among designers and creatives for its barefoot luxury, minimalist architecture, and slow-living vibe.
👇Tag someone you want to stay here with
📍Comporta, Portugal
🔗Link in bio to book
🔎best beaches in Portugal, where to stay in Comporta, things to do in Comporta, luxury travel, beach villa
Vrbo (@vrbo) Instagram Stats & Analytics
Vrbo (@vrbo) has 1.47M Instagram followers with a 2.16% engagement rate over the past 12 months. Across 256 posts, Vrbo received 3.60M total likes and 165M impressions, averaging 14.1K likes per post. This page tracks Vrbo's performance metrics, top content, and engagement trends — updated daily.
Vrbo (@vrbo) Instagram Analytics FAQ
How many Instagram followers does Vrbo have?+
Vrbo (@vrbo) has 1.47M Instagram followers as of June 2026.
What is Vrbo's Instagram engagement rate?+
Vrbo's Instagram engagement rate is 2.16% over the last 12 months, based on 256 posts.
How many likes does Vrbo get on Instagram?+
Vrbo received 3.60M total likes across 256 posts in the last 12 months, averaging 14.1K likes per post.
How many Instagram impressions does Vrbo get?+
Vrbo's Instagram content generated 165M total impressions over the last 12 months.