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followers
5.16M
impressions
164M
likes
4.26M
comments
109K
posts
570
engagement
2.44%
emv
$4.48M
Average per post
288K

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Top Content

The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
9.11M
296K
2.36K
11mo ago
vice
The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
4.67M
45.3K
4.85K
8mo ago
vice
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
Nutella was spotted aboard Artemis II. So we asked Dr. Maggie what life in space is really like.
4.42M
1.88K
10
3w ago
vice
Nutella was spotted aboard Artemis II. So we asked Dr. Maggie what life in space is really like.
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
3.30M
44.9K
1.27K
8mo ago
vice
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
3.04M
82.5K
981
8mo ago
vice
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
2.69M
74.8K
802
7mo ago
vice
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
Don't look like a fool at omakase. There is a proper way to eat sushi, and this is it.
2.57M
131K
1.15K
4mo ago
vice
Don't look like a fool at omakase. There is a proper way to eat sushi, and this is it.
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
2.33M
118K
1.09K
10mo ago
vice
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
2.30M
155K
5.30K
8mo ago
vice
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
1.96M
28.9K
1.55K
10mo ago
vice
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
1.70M
18.5K
1.54K
7mo ago
vice
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
If you use Soulseek, you probably take music pretty seriously. Those running the peer-to-peer file-sharing platform tend to do so because they want to download work by artists that are independent and subversive. Which is why you’d imagine its users will be thrilled that the entire ecosystem has been ‘data poisoned’ by a rogue collection of tracks that have all had their original vocals swapped out and replaced by the dulcet singing of AI Homer Simpson. After all, how much more independent and subversive can you get than a lone-wolf troll remixing songs purely to waste people’s time and piss them off? While we work to unveil this prankster, read @yungtolstoi’s initial report at VICE.com.
1.69M
67.7K
2.02K
8mo ago
vice
If you use Soulseek, you probably take music pretty seriously. Those running the peer-to-peer file-sharing platform tend to do so because they want to download work by artists that are independent and subversive. Which is why you’d imagine its users will be thrilled that the entire ecosystem has been ‘data poisoned’ by a rogue collection of tracks that have all had their original vocals swapped out and replaced by the dulcet singing of AI Homer Simpson. After all, how much more independent and subversive can you get than a lone-wolf troll remixing songs purely to waste people’s time and piss them off? While we work to unveil this prankster, read @yungtolstoi’s initial report at VICE.com.
A former flight attendant reveals how common it is to catch people in the act... All those years as a flight attendant for airlines in Asia have changed the way the Informer perceives society. Tap the link in bio to watch the full video.
1.58M
15.1K
374
11mo ago
vice
A former flight attendant reveals how common it is to catch people in the act... All those years as a flight attendant for airlines in Asia have changed the way the Informer perceives society. Tap the link in bio to watch the full video.
Meet Nicolas Gentile, the real-life hobbit of Italy. After graduating in Rome, Nicolas realized that big city life was not for him. He came back to his hometown on the hills of Abruzzo and decided to build his shire to live like a real-life hobbit. To raise money for this project, he climbed Mount Vesuvius with his own fellowship, and the rest is history. Tap the link in bio to watch.
1.48M
50.9K
383
10mo ago
vice
Meet Nicolas Gentile, the real-life hobbit of Italy. After graduating in Rome, Nicolas realized that big city life was not for him. He came back to his hometown on the hills of Abruzzo and decided to build his shire to live like a real-life hobbit. To raise money for this project, he climbed Mount Vesuvius with his own fellowship, and the rest is history. Tap the link in bio to watch.
Every day, people become more insufferable, but also harder to get away from, as cheap travel, shifts in the jobs market, and influencer content familiarize us with destinations that would once have seemed deeply exotic. Writing for VICE, Niloufar Haidari (@niluthedamaja) bemoans the self-centered depravity she encounters in fellow travelers on her adventures around the world. Read her lament in full at VICE.com, hit the bio for the link.
1.48M
59.3K
1.44K
5d ago
vice
Every day, people become more insufferable, but also harder to get away from, as cheap travel, shifts in the jobs market, and influencer content familiarize us with destinations that would once have seemed deeply exotic. Writing for VICE, Niloufar Haidari (@niluthedamaja) bemoans the self-centered depravity she encounters in fellow travelers on her adventures around the world. Read her lament in full at VICE.com, hit the bio for the link.
There are beaches all over the world, but there's only one Ibiza. What is it about this specific tiny island that has partygoers flocking to it year after year? We went there and asked them directly. Watch the full video at the link in our bio.
1.34M
11.8K
530
6mo ago
vice
There are beaches all over the world, but there's only one Ibiza. What is it about this specific tiny island that has partygoers flocking to it year after year? We went there and asked them directly. Watch the full video at the link in our bio.
The leaves are falling, the air is cooling, and the nights are drawing in. Halloween season is upon us, and the cultural bogeymen du jour are the gooners, portrayed as a shadowy tribe of solosexual deviants who shun time-honored pleasures of the flesh to climax with screens. In a new VICE documentary, host Noelle Perdue (@all_day_breakfast_) meets with a few self-professed gooners to get the human side of the story, to learn about their fantasies and anxieties, and why it is that they goon. Watch The Wild Goon Chase in full at YouTube now.
1.34M
9.82K
452
1mo ago
vice
The leaves are falling, the air is cooling, and the nights are drawing in. Halloween season is upon us, and the cultural bogeymen du jour are the gooners, portrayed as a shadowy tribe of solosexual deviants who shun time-honored pleasures of the flesh to climax with screens. In a new VICE documentary, host Noelle Perdue (@all_day_breakfast_) meets with a few self-professed gooners to get the human side of the story, to learn about their fantasies and anxieties, and why it is that they goon. Watch The Wild Goon Chase in full at YouTube now.
How a $35 bumper sticker became a viral news story and turned this man into a First Amendment warrior. Only in Florida. Link in bio for the full video.
1.33M
51.4K
2.52K
4mo ago
vice
How a $35 bumper sticker became a viral news story and turned this man into a First Amendment warrior. Only in Florida. Link in bio for the full video.
Georgio T. is a Connecticut-based massage therapist, who on Friday and Saturday nights, drives into NYC, wraps himself in a carpet and allows people to step on him. Turns out being a human carpet is a lonely gig. Watch our video about Georgio at the link in our bio.
1.31M
24.9K
1.19K
6mo ago
vice
Georgio T. is a Connecticut-based massage therapist, who on Friday and Saturday nights, drives into NYC, wraps himself in a carpet and allows people to step on him. Turns out being a human carpet is a lonely gig. Watch our video about Georgio at the link in our bio.
Michael Klimkowski is an LA-based comedian who looks a lot (like... a lot) like megachurch pastor Joel Osteen. So much so that he's made a career out of impersonating him, even sneaking into the pastor's own events in disguise. Watch the full video at the link in our bio.
1.22M
30.3K
856
6mo ago
vice
Michael Klimkowski is an LA-based comedian who looks a lot (like... a lot) like megachurch pastor Joel Osteen. So much so that he's made a career out of impersonating him, even sneaking into the pastor's own events in disguise. Watch the full video at the link in our bio.

VICE (@vice) Instagram Stats & Analytics

VICE (@vice) has 5.16M Instagram followers with a 2.44% engagement rate over the past 12 months. Across 570 posts, VICE received 4.26M total likes and 164M impressions, averaging 7.47K likes per post. This page tracks VICE's performance metrics, top content, and engagement trends — updated daily. To benchmark @vice against other accounts, use Socialpruf's Instagram competitor analysis tool.

VICE (@vice) Instagram Analytics FAQ

How many Instagram followers does VICE have?+
VICE (@vice) has 5.16M Instagram followers as of October 2026.
What is VICE's Instagram engagement rate?+
VICE's Instagram engagement rate is 2.44% over the last 12 months, based on 570 posts.
How many likes does VICE get on Instagram?+
VICE received 4.26M total likes across 570 posts in the last 12 months, averaging 7.47K likes per post.
How many Instagram impressions does VICE get?+
VICE's Instagram content generated 164M total impressions over the last 12 months.
Can I compare VICE with other Instagram accounts?+
Yes. Add @vice to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.