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followers
5.17M
impressions
225M
likes
5.55M
comments
124K
posts
604
engagement
2.35%
emv
$6.04M
Average per post
372K

Key Metrics

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Top Content

The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
9.11M
297K
2.37K
7mo ago
vice
The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
'Tan Mom' became a viral phenomenon in 2012 after being accused of bringing her five-year-old daughter into a tanning salon. The media attention and public scrutiny that ensued was incessant. Tap the link in bio to watch Patricia Krentcil reflect on what life has been like since her world turned upside down.
6.84M
37.6K
1.53K
11mo ago
vice
'Tan Mom' became a viral phenomenon in 2012 after being accused of bringing her five-year-old daughter into a tanning salon. The media attention and public scrutiny that ensued was incessant. Tap the link in bio to watch Patricia Krentcil reflect on what life has been like since her world turned upside down.
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
4.66M
45.2K
4.89K
4mo ago
vice
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
The hamster wheel of doom set sail in 2016 when Florida man Reza Baluchi attempted to run from Florida to Bermuda in a home-made plastic bubble. Reza had been warned by the Coast Guard that any efforts to attempt his journey would be futile and result in severe legal and financial retribution. However, Reza’s convictions and ambition left him undeterred by such threats - he’d been waiting his whole life to do this and nothing was going to stop him. This is the story of that fateful journey as told by the man who attempted it. Tap the link in bio to watch.
4.06M
35.5K
662
11mo ago
vice
The hamster wheel of doom set sail in 2016 when Florida man Reza Baluchi attempted to run from Florida to Bermuda in a home-made plastic bubble. Reza had been warned by the Coast Guard that any efforts to attempt his journey would be futile and result in severe legal and financial retribution. However, Reza’s convictions and ambition left him undeterred by such threats - he’d been waiting his whole life to do this and nothing was going to stop him. This is the story of that fateful journey as told by the man who attempted it. Tap the link in bio to watch.
A former flight attendant reveals what it’s like flying for both low-cost and premium airlines in Asia where the only KPI that matters is your appearance. Tap the link in bio to watch.
3.98M
54.3K
1.54K
9mo ago
vice
A former flight attendant reveals what it’s like flying for both low-cost and premium airlines in Asia where the only KPI that matters is your appearance. Tap the link in bio to watch.
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
3.29M
45.2K
1.27K
4mo ago
vice
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
A crime scene cleaner reveals what it's like to clean the house of a serial killer. The informer is on call for crime scene cleanup duty 24 hours a day, six days a week. Tap the link in bio to watch the full interview.
3.14M
36.7K
489
11mo ago
vice
A crime scene cleaner reveals what it's like to clean the house of a serial killer. The informer is on call for crime scene cleanup duty 24 hours a day, six days a week. Tap the link in bio to watch the full interview.
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
2.91M
77.4K
954
4mo ago
vice
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
Leo DiCaprio's ex money man and the real Wolf of Wall Street, Dana Giacchetto, breaks down Hollywood's culture of excess. Tap the link in bio to watch.
2.70M
42.2K
489
9mo ago
vice
Leo DiCaprio's ex money man and the real Wolf of Wall Street, Dana Giacchetto, breaks down Hollywood's culture of excess. Tap the link in bio to watch.
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
2.46M
71.5K
777
3mo ago
vice
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
2.33M
119K
1.10K
6mo ago
vice
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
2.29M
156K
5.33K
4mo ago
vice
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
Prepare to know Lewis Capaldi more intimately as he gets an enema while being interviewed, originally published in 2022. Tap the link in bio to watch more.
2.04M
56.1K
187
10mo ago
vice
Prepare to know Lewis Capaldi more intimately as he gets an enema while being interviewed, originally published in 2022. Tap the link in bio to watch more.
What advice would Ozzy give to his younger self? Tap the link in bio to watch the full conversation between the late Black Sabbath frontman and his son, originally published in 2014.
2.00M
114K
525
11mo ago
vice
What advice would Ozzy give to his younger self? Tap the link in bio to watch the full conversation between the late Black Sabbath frontman and his son, originally published in 2014.
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
1.96M
29.1K
1.56K
6mo ago
vice
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
1.70M
18.5K
1.55K
3mo ago
vice
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
Meet ZZ Loupe, a Local Legend of Bayou Boeuf, Louisiana. Tap the link in bio to watch.
1.70M
53.7K
453
8mo ago
vice
Meet ZZ Loupe, a Local Legend of Bayou Boeuf, Louisiana. Tap the link in bio to watch.
If you use Soulseek, you probably take music pretty seriously. Those running the peer-to-peer file-sharing platform tend to do so because they want to download work by artists that are independent and subversive. Which is why you’d imagine its users will be thrilled that the entire ecosystem has been ‘data poisoned’ by a rogue collection of tracks that have all had their original vocals swapped out and replaced by the dulcet singing of AI Homer Simpson. After all, how much more independent and subversive can you get than a lone-wolf troll remixing songs purely to waste people’s time and piss them off? While we work to unveil this prankster, read @yungtolstoi’s initial report at VICE.com.
1.70M
67.8K
2.03K
4mo ago
vice
If you use Soulseek, you probably take music pretty seriously. Those running the peer-to-peer file-sharing platform tend to do so because they want to download work by artists that are independent and subversive. Which is why you’d imagine its users will be thrilled that the entire ecosystem has been ‘data poisoned’ by a rogue collection of tracks that have all had their original vocals swapped out and replaced by the dulcet singing of AI Homer Simpson. After all, how much more independent and subversive can you get than a lone-wolf troll remixing songs purely to waste people’s time and piss them off? While we work to unveil this prankster, read @yungtolstoi’s initial report at VICE.com.
Don't look like a fool at omakase. There is a proper way to eat sushi, and this is it.
1.65M
89.3K
777
1w ago
vice
Don't look like a fool at omakase. There is a proper way to eat sushi, and this is it.
“My sole concern is to get on the stage and give that audience a great day out.” Tap the link in bio to watch the full conversation between the late Ozzy Osbourne and his son, originally published in 2014.
1.59M
78.9K
571
11mo ago
vice
“My sole concern is to get on the stage and give that audience a great day out.” Tap the link in bio to watch the full conversation between the late Ozzy Osbourne and his son, originally published in 2014.

VICE (@vice) Instagram Stats & Analytics

VICE (@vice) has 5.17M Instagram followers with a 2.35% engagement rate over the past 12 months. Across 604 posts, VICE received 5.55M total likes and 203M impressions, averaging 9.18K likes per post. This page tracks VICE's performance metrics, top content, and engagement trends — updated daily.

VICE (@vice) Instagram Analytics FAQ

How many Instagram followers does VICE have?+
VICE (@vice) has 5.17M Instagram followers as of June 2026.
What is VICE's Instagram engagement rate?+
VICE's Instagram engagement rate is 2.35% over the last 12 months, based on 604 posts.
How many likes does VICE get on Instagram?+
VICE received 5.55M total likes across 604 posts in the last 12 months, averaging 9.18K likes per post.
How many Instagram impressions does VICE get?+
VICE's Instagram content generated 203M total impressions over the last 12 months.