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followers
5.16M
impressions
243M
likes
5.91M
comments
131K
posts
624
engagement
2.32%
emv
$6.51M
Average per post
390K

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Top Content

The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
9.11M
298K
2.39K
6mo ago
vice
The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
'Tan Mom' became a viral phenomenon in 2012 after being accused of bringing her five-year-old daughter into a tanning salon. The media attention and public scrutiny that ensued was incessant. Tap the link in bio to watch Patricia Krentcil reflect on what life has been like since her world turned upside down.
6.84M
37.6K
1.53K
10mo ago
vice
'Tan Mom' became a viral phenomenon in 2012 after being accused of bringing her five-year-old daughter into a tanning salon. The media attention and public scrutiny that ensued was incessant. Tap the link in bio to watch Patricia Krentcil reflect on what life has been like since her world turned upside down.
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
4.58M
44.1K
4.84K
2mo ago
vice
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
The hamster wheel of doom set sail in 2016 when Florida man Reza Baluchi attempted to run from Florida to Bermuda in a home-made plastic bubble. Reza had been warned by the Coast Guard that any efforts to attempt his journey would be futile and result in severe legal and financial retribution. However, Reza’s convictions and ambition left him undeterred by such threats - he’d been waiting his whole life to do this and nothing was going to stop him. This is the story of that fateful journey as told by the man who attempted it. Tap the link in bio to watch.
4.06M
35.5K
662
9mo ago
vice
The hamster wheel of doom set sail in 2016 when Florida man Reza Baluchi attempted to run from Florida to Bermuda in a home-made plastic bubble. Reza had been warned by the Coast Guard that any efforts to attempt his journey would be futile and result in severe legal and financial retribution. However, Reza’s convictions and ambition left him undeterred by such threats - he’d been waiting his whole life to do this and nothing was going to stop him. This is the story of that fateful journey as told by the man who attempted it. Tap the link in bio to watch.
A former flight attendant reveals what it’s like flying for both low-cost and premium airlines in Asia where the only KPI that matters is your appearance. Tap the link in bio to watch.
3.98M
54.4K
1.55K
7mo ago
vice
A former flight attendant reveals what it’s like flying for both low-cost and premium airlines in Asia where the only KPI that matters is your appearance. Tap the link in bio to watch.
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
3.29M
45.2K
1.28K
3mo ago
vice
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
A crime scene cleaner reveals what it's like to clean the house of a serial killer. The informer is on call for crime scene cleanup duty 24 hours a day, six days a week. Tap the link in bio to watch the full interview.
3.14M
36.7K
490
10mo ago
vice
A crime scene cleaner reveals what it's like to clean the house of a serial killer. The informer is on call for crime scene cleanup duty 24 hours a day, six days a week. Tap the link in bio to watch the full interview.
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
2.79M
72.1K
959
3mo ago
vice
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
Leo DiCaprio's ex money man and the real Wolf of Wall Street, Dana Giacchetto, breaks down Hollywood's culture of excess. Tap the link in bio to watch.
2.70M
42.2K
491
8mo ago
vice
Leo DiCaprio's ex money man and the real Wolf of Wall Street, Dana Giacchetto, breaks down Hollywood's culture of excess. Tap the link in bio to watch.
Ecstasy. It makes you feel amazing, then it makes you feel shit. But over the years, the culture around the drug has seen E—or X, or pills, or pingers, or Garys—take on way more meaning to people than just this simple exchange of serotonin. Dance music as we know it wouldn’t exist without ecstasy. Imagine what the last 35 years might look like if that were the case. Now, imagine what they would’ve looked like without night clubs, festivals, and raves; the billions of human interactions that take place within them; and the resultant friendships, weddings, babies, funerals… once you take all of that in, you start to realize why ecstasy culture is such a big deal for so many people. Among them are artists Adam Fierman and Peter Andrew Lusztyk, whose ongoing project Dutch Candy documents the changing face of ecstasy pill designs. Their euphoric archive is being released as a book, so VICE’s Simon Doherty (@_Simon_Doherty_) caught up with Adam at his Amsterdam home to discuss this niche corner of culture. Check out some of the most intriguing designs above—and read the full interview now at VICE.com, the link is in the bio.
2.69M
108K
1.52K
11mo ago
vice
Ecstasy. It makes you feel amazing, then it makes you feel shit. But over the years, the culture around the drug has seen E—or X, or pills, or pingers, or Garys—take on way more meaning to people than just this simple exchange of serotonin. Dance music as we know it wouldn’t exist without ecstasy. Imagine what the last 35 years might look like if that were the case. Now, imagine what they would’ve looked like without night clubs, festivals, and raves; the billions of human interactions that take place within them; and the resultant friendships, weddings, babies, funerals… once you take all of that in, you start to realize why ecstasy culture is such a big deal for so many people. Among them are artists Adam Fierman and Peter Andrew Lusztyk, whose ongoing project Dutch Candy documents the changing face of ecstasy pill designs. Their euphoric archive is being released as a book, so VICE’s Simon Doherty (@_Simon_Doherty_) caught up with Adam at his Amsterdam home to discuss this niche corner of culture. Check out some of the most intriguing designs above—and read the full interview now at VICE.com, the link is in the bio.
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
2.33M
119K
1.10K
5mo ago
vice
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
2.25M
153K
5.30K
2mo ago
vice
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
2.22M
65.5K
729
2mo ago
vice
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
Only in Florida... Dillon purchased a bumper sticker in May of 2019. Little did he know that sticker would get him arrested, turn him into a viral news sensation, and cause him to become a champion for the First Amendment of our nation’s Constitution. Lake City, Florida will never be the same. Tap the link in bio to watch.
2.21M
70.2K
3.14K
11mo ago
vice
Only in Florida... Dillon purchased a bumper sticker in May of 2019. Little did he know that sticker would get him arrested, turn him into a viral news sensation, and cause him to become a champion for the First Amendment of our nation’s Constitution. Lake City, Florida will never be the same. Tap the link in bio to watch.
Prepare to know Lewis Capaldi more intimately as he gets an enema while being interviewed, originally published in 2022. Tap the link in bio to watch more.
2.04M
56.1K
187
8mo ago
vice
Prepare to know Lewis Capaldi more intimately as he gets an enema while being interviewed, originally published in 2022. Tap the link in bio to watch more.
Noel Gallagher has a problem with people who spend money on apps and not music. Tap the link in bio to watch more of this interview from 2014.
2.04M
78.3K
1.88K
12mo ago
vice
Noel Gallagher has a problem with people who spend money on apps and not music. Tap the link in bio to watch more of this interview from 2014.
What advice would Ozzy give to his younger self? Tap the link in bio to watch the full conversation between the late Black Sabbath frontman and his son, originally published in 2014.
2.00M
114K
525
10mo ago
vice
What advice would Ozzy give to his younger self? Tap the link in bio to watch the full conversation between the late Black Sabbath frontman and his son, originally published in 2014.
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
1.92M
28.1K
1.53K
5mo ago
vice
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
1.70M
18.5K
1.56K
2mo ago
vice
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
Meet ZZ Loupe, a Local Legend of Bayou Boeuf, Louisiana. Tap the link in bio to watch.
1.70M
53.7K
453
7mo ago
vice
Meet ZZ Loupe, a Local Legend of Bayou Boeuf, Louisiana. Tap the link in bio to watch.

VICE (@vice) Instagram Stats & Analytics

VICE (@vice) has 5.16M Instagram followers with a 2.32% engagement rate over the past 12 months. Across 624 posts, VICE received 5.91M total likes and 221M impressions, averaging 9.48K likes per post. This page tracks VICE's performance metrics, top content, and engagement trends — updated daily.

VICE (@vice) Instagram Analytics FAQ

How many Instagram followers does VICE have?+
VICE (@vice) has 5.16M Instagram followers as of May 2026.
What is VICE's Instagram engagement rate?+
VICE's Instagram engagement rate is 2.32% over the last 12 months, based on 624 posts.
How many likes does VICE get on Instagram?+
VICE received 5.91M total likes across 624 posts in the last 12 months, averaging 9.48K likes per post.
How many Instagram impressions does VICE get?+
VICE's Instagram content generated 221M total impressions over the last 12 months.