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followers
5.17M
impressions
173M
likes
4.44M
comments
106K
posts
567
engagement
2.44%
emv
$4.70M
Average per post
305K

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The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
9.11M
297K
2.37K
10mo ago
vice
The challenges when trying to make a documentary about K... @50_grades_of_shea gets deep into the UK’s Generation K, and finds out how a party drug can go too far. Tap the link in bio to watch.
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
4.67M
45.4K
4.87K
6mo ago
vice
Can you go through tanning withdrawals? 'Tan Mom' says yes. Watch more of The Controversial World of Patricia Krentcil, aka 'Tan Mom' at the link in our bio.
A former flight attendant reveals what it’s like flying for both low-cost and premium airlines in Asia where the only KPI that matters is your appearance. Tap the link in bio to watch.
3.99M
54.1K
1.53K
11mo ago
vice
A former flight attendant reveals what it’s like flying for both low-cost and premium airlines in Asia where the only KPI that matters is your appearance. Tap the link in bio to watch.
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
3.29M
45.0K
1.27K
7mo ago
vice
Sasha Grey is one of the biggest adult film stars in the history of the industry, but her path to getting there might not be what you'd expect. Tap the link in bio to revisit VICE's tell-all interview with Grey from 2010, shortly before announcing that she was transitioning into mainstream acting.
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
3.04M
82.7K
985
7mo ago
vice
Our anonymous informant used to review the worst content uploaded to WhatsApp and Facebook, and his stories from the inside paint a horrifying picture. Tap the link in our bio to watch the full interview.
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
2.68M
74.9K
804
6mo ago
vice
Why Bono is ‘brilliant drinking company,’ according to Noel Gallagher Tap the link in bio to watch the full conversation, originally published in 2015
Don't look like a fool at omakase. There is a proper way to eat sushi, and this is it.
2.56M
131K
1.15K
3mo ago
vice
Don't look like a fool at omakase. There is a proper way to eat sushi, and this is it.
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
2.33M
119K
1.09K
9mo ago
vice
Substance abuse and poverty has made it nearly impossible for Pakistan's street kids to climb their way out into a better life, but local MMA gyms are giving the youth a fighting chance. What is life like for these street kids turned MMA fighters? We followed them through life inside and out of the cage to find out. Tap the link in bio and subscribe to VICE to watch @kidsfightfilm, an 8-year coming-of-age documentary filmed from 2016–2023, in its entirety, completely uncensored.
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
2.29M
155K
5.31K
6mo ago
vice
Education is the way out, according to Henry Rollins. Tap the link in bio to watch the full interview between Rollins and Pharrell, originally published in 2013.
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
1.96M
29.0K
1.55K
9mo ago
vice
MGK doesn’t know why girls like him. Tap the link in bio to watch more from his 2012 interview with VICE
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
1.70M
18.5K
1.55K
6mo ago
vice
Hopeful mothers are fed up with sperm banks that charge thousands and are increasingly turning to social media to find DIY sperm donors. VICE met one who says he's fathered 40+ children this way, with many more to come. Link in to bio watch more.
Meet ZZ Loupe, a Local Legend of Bayou Boeuf, Louisiana. Tap the link in bio to watch.
1.70M
53.6K
450
11mo ago
vice
Meet ZZ Loupe, a Local Legend of Bayou Boeuf, Louisiana. Tap the link in bio to watch.
If you use Soulseek, you probably take music pretty seriously. Those running the peer-to-peer file-sharing platform tend to do so because they want to download work by artists that are independent and subversive. Which is why you’d imagine its users will be thrilled that the entire ecosystem has been ‘data poisoned’ by a rogue collection of tracks that have all had their original vocals swapped out and replaced by the dulcet singing of AI Homer Simpson. After all, how much more independent and subversive can you get than a lone-wolf troll remixing songs purely to waste people’s time and piss them off? While we work to unveil this prankster, read @yungtolstoi’s initial report at VICE.com.
1.69M
67.7K
2.02K
6mo ago
vice
If you use Soulseek, you probably take music pretty seriously. Those running the peer-to-peer file-sharing platform tend to do so because they want to download work by artists that are independent and subversive. Which is why you’d imagine its users will be thrilled that the entire ecosystem has been ‘data poisoned’ by a rogue collection of tracks that have all had their original vocals swapped out and replaced by the dulcet singing of AI Homer Simpson. After all, how much more independent and subversive can you get than a lone-wolf troll remixing songs purely to waste people’s time and piss them off? While we work to unveil this prankster, read @yungtolstoi’s initial report at VICE.com.
A former flight attendant reveals how common it is to catch people in the act... All those years as a flight attendant for airlines in Asia have changed the way the Informer perceives society. Tap the link in bio to watch the full video.
1.58M
15.1K
375
10mo ago
vice
A former flight attendant reveals how common it is to catch people in the act... All those years as a flight attendant for airlines in Asia have changed the way the Informer perceives society. Tap the link in bio to watch the full video.
Meet Nicolas Gentile, the real-life hobbit of Italy. After graduating in Rome, Nicolas realized that big city life was not for him. He came back to his hometown on the hills of Abruzzo and decided to build his shire to live like a real-life hobbit. To raise money for this project, he climbed Mount Vesuvius with his own fellowship, and the rest is history. Tap the link in bio to watch.
1.48M
51.0K
385
8mo ago
vice
Meet Nicolas Gentile, the real-life hobbit of Italy. After graduating in Rome, Nicolas realized that big city life was not for him. He came back to his hometown on the hills of Abruzzo and decided to build his shire to live like a real-life hobbit. To raise money for this project, he climbed Mount Vesuvius with his own fellowship, and the rest is history. Tap the link in bio to watch.
There are beaches all over the world, but there's only one Ibiza. What is it about this specific tiny island that has partygoers flocking to it year after year? We went there and asked them directly. Watch the full video at the link in our bio.
1.34M
11.8K
531
5mo ago
vice
There are beaches all over the world, but there's only one Ibiza. What is it about this specific tiny island that has partygoers flocking to it year after year? We went there and asked them directly. Watch the full video at the link in our bio.
How a $35 bumper sticker became a viral news story and turned this man into a First Amendment warrior. Only in Florida. Link in bio for the full video.
1.33M
51.4K
2.52K
3mo ago
vice
How a $35 bumper sticker became a viral news story and turned this man into a First Amendment warrior. Only in Florida. Link in bio for the full video.
Georgio T. is a Connecticut-based massage therapist, who on Friday and Saturday nights, drives into NYC, wraps himself in a carpet and allows people to step on him. Turns out being a human carpet is a lonely gig. Watch our video about Georgio at the link in our bio.
1.31M
25.0K
1.19K
5mo ago
vice
Georgio T. is a Connecticut-based massage therapist, who on Friday and Saturday nights, drives into NYC, wraps himself in a carpet and allows people to step on him. Turns out being a human carpet is a lonely gig. Watch our video about Georgio at the link in our bio.
Leonardo DiCaprio's ex money man on the "absence of humility" in rich celebrities. Tap the link in bio to hear more from Dana Giacchetto, a former investment banker who spent the 1990s with some of the biggest celebrities in the world.
1.30M
17.3K
205
11mo ago
vice
Leonardo DiCaprio's ex money man on the "absence of humility" in rich celebrities. Tap the link in bio to hear more from Dana Giacchetto, a former investment banker who spent the 1990s with some of the biggest celebrities in the world.
Michael Klimkowski is an LA-based comedian who looks a lot (like... a lot) like megachurch pastor Joel Osteen. So much so that he's made a career out of impersonating him, even sneaking into the pastor's own events in disguise. Watch the full video at the link in our bio.
1.22M
30.3K
856
4mo ago
vice
Michael Klimkowski is an LA-based comedian who looks a lot (like... a lot) like megachurch pastor Joel Osteen. So much so that he's made a career out of impersonating him, even sneaking into the pastor's own events in disguise. Watch the full video at the link in our bio.

VICE (@vice) Instagram Stats & Analytics

VICE (@vice) has 5.17M Instagram followers with a 2.44% engagement rate over the past 12 months. Across 567 posts, VICE received 4.44M total likes and 153M impressions, averaging 7.83K likes per post. This page tracks VICE's performance metrics, top content, and engagement trends — updated daily.

VICE (@vice) Instagram Analytics FAQ

How many Instagram followers does VICE have?+
VICE (@vice) has 5.17M Instagram followers as of September 2026.
What is VICE's Instagram engagement rate?+
VICE's Instagram engagement rate is 2.44% over the last 12 months, based on 567 posts.
How many likes does VICE get on Instagram?+
VICE received 4.44M total likes across 567 posts in the last 12 months, averaging 7.83K likes per post.
How many Instagram impressions does VICE get?+
VICE's Instagram content generated 153M total impressions over the last 12 months.