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followers
363K
impressions
399M
likes
1.01M
comments
24.2K
posts
268
engagement
0.169%
emv
$8.27M
Average per post
1.49M
Key Metrics
Impressions
monthly
Distributions
Content
96.8M
15.3K
241
4mo ago
vaselinebrand
…and the science says: the shirtless football player is correct #VaselinePartner #vaselineverified
64.2M
34.0K
565
6mo ago
vaselinebrand
Are you Glow Life ✨ or Slow Life 💧?
If your nights shine bright, complete your look with Golden Hour Glow Gel Oil.
If you love slow mornings and deep hydration, reach for Cocoa Radiant Lotion.
Either way, Vaseline keeps your glow going.
45.9M
2.19K
166
3w ago
vaselinebrand
Comment below a Vaseline hack your mom passed down, or post a video using #VasMomVerified & #Sweepstakes and tagging @vaselinebrand for a chance to win an exclusive Mother's Day care kit stocked with a $500 spa day gift card and self-care essentials for yourself and to share with a mom figure in your life!
NO PUR NEC. 50 US & DC, 18+. Ends 5/17. Rules link in bio.
35.3M
6.71K
91
4mo ago
vaselinebrand
When you see the @thebutterking Vas’d up, you interview him.
#vaseline #philly #football
18.5M
14.0K
140
6mo ago
vaselinebrand
Glow Life ✨ and Slow Life 💧 just traded places. @janacraig_ and @jennelle.eliana slip into each other’s routines and ease into whole new moods.
It’s the softest switch up and the prettiest vibe check. Follow the swap and shop Vaseline to build the ritual that fits your life.
#glowlife #slowlife #vaseline
15.3M
4.16K
60
2mo ago
vaselinebrand
Yes all of these are essential. especially my mini camera and my @vaselinebrand Original Healing Jelly tube. You can get them on Amazon & Target! #vaselinepartner
14.7M
20.9K
68
10mo ago
vaselinebrand
Cheer Ready with @vaselinebrand 🧴✨
#vaselinepartner #skincare #vaselinelotion
9.81M
2.64K
66
1mo ago
vaselinebrand
You’ll be finding THIS in my bag! Find @vaselinebrand Original Healing Jelly tubes at Amazon and comment your favorite way to use Vaseline
#vaselinepartner #dermatologist #skincare #dermangelo
9.14M
1.21K
41
2mo ago
vaselinebrand
Forget the sun, we’re obsessed.
#vaseline #cocoaradiant #shimmer
8.31M
2.40K
42
5mo ago
vaselinebrand
Game day isn’t just about who shows up on the field. It’s about preparing for every threat. Vaseline Original Healing Jelly: Protection you don’t see, performance you feel @vaselinebrand #vaselinepartner #vaselineverified
7.42M
1.70K
63
2w ago
vaselinebrand
Never Leaving The House Without A Glow Thanks to @vaselinebrand 🤩
My number one compliment since last spring has been, “Your skin is so shiny/pretty”— Luckily, I don’t keep secrets 🤭 because it has been these Glazed & Glisten Gel oils!
I picked them up last summer and haven’t put them down since— & they help me keep a healthy skin barrier.
Not to mention, they’re affordable. So yes, it really IS that good!
Can’t wait to watch you glow girl, 👀 what are you waiting on?
#vaselinepartner #glowyskin #bodycareroutine #bodyoil
6.45M
29.5K
283
8mo ago
vaselinebrand
My skin will be glowing and glistening at #BravoCon thanks to the @vaselinebrand Golden Hour Glow Gel Oil! #Vaseline_ad #BravoConBeauty
5.99M
7.42K
119
7mo ago
vaselinebrand
Let me tell you, the @vaselinebrand Golden Hour Glow Gel Oil will elevate your #BravoCon look! #Vaseline_ad #BravoConBeauty
5.04M
3.70K
43
6mo ago
vaselinebrand
Watching @janacraig_ jump from Glow Life ✨ to Slow Life 💧with her Vaseline favs has me obsessed.
Me? Still out here chasing my Glow Life era and keeping the skin right and glowy.
Episode 2 drops next week. Stay tuned.
4.26M
5.57K
60
4mo ago
vaselinebrand
Wait is that shirtless superfan in the parking lot former player @thebutterking? #VaselinePartner
4.13M
3.44K
62
4mo ago
vaselinebrand
No matter the outcome I’m always locked in with @vaselinebrand. #vaselinepartner
3.20M
4.87K
0
6mo ago
vaselinebrand
Come with me to the #BravoCon Summer House Oasis by @vaselinebrand !✨ #VaselinePartner #BravoConBeauty
2.85M
170K
4.29K
8mo ago
vaselinebrand
This glow is everything ✨ @vaselinebrand #VaselinePartner
2.75M
6.47K
114
5mo ago
vaselinebrand
Switching up the scenery and the skincare ✨.
@jennelle.eliana and I are living in both Glow Life ✨ and Slow Life 💧 and honestly… both are serving. My musts for radiance are the NEW Golden Hour Glow Gel Oil and the UPGRADED Cocoa Radiant Lotion 🤎.
Your turn to find your glow.
#vaseline #glowlife #slowlife
2.57M
103K
1.60K
8mo ago
vaselinebrand
we’re doing our best here ✨
#vaseline #shimmer #glow #glowlife
Vaseline US (@vaselinebrand) Instagram Stats & Analytics
Vaseline US (@vaselinebrand) has 363K Instagram followers with a 0.17% engagement rate over the past 12 months. Across 268 posts, Vaseline US received 1.01M total likes and 390M impressions, averaging 3.79K likes per post. This page tracks Vaseline US's performance metrics, top content, and engagement trends — updated daily.
Vaseline US (@vaselinebrand) Instagram Analytics FAQ
How many Instagram followers does Vaseline US have?+
Vaseline US (@vaselinebrand) has 363K Instagram followers as of June 2026.
What is Vaseline US's Instagram engagement rate?+
Vaseline US's Instagram engagement rate is 0.17% over the last 12 months, based on 268 posts.
How many likes does Vaseline US get on Instagram?+
Vaseline US received 1.01M total likes across 268 posts in the last 12 months, averaging 3.79K likes per post.
How many Instagram impressions does Vaseline US get?+
Vaseline US's Instagram content generated 390M total impressions over the last 12 months.