NewGet @vaselinebrand's full report
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followers
424K
impressions
474M
likes
1.34M
comments
23.6K
posts
281
engagement
0.256%
emv
$9.84M
Average per post
1.69M

Key Metrics

Distributions

Top Content

…and the science says: the shirtless football player is correct #VaselinePartner #vaselineverified
96.8M
15.1K
232
10mo ago
vaselinebrand
…and the science says: the shirtless football player is correct #VaselinePartner #vaselineverified
Comment below a Vaseline hack your mom passed down, or post a video using #VasMomVerified & #Sweepstakes and tagging @vaselinebrand for a chance to win an exclusive Mother's Day care kit stocked with a $500 spa day gift card and self-care essentials for yourself and to share with a mom figure in your life!

NO PUR NEC. 50 US & DC, 18+. Ends 5/17. Rules link in bio.
77.0M
3.63K
194
6mo ago
vaselinebrand
Comment below a Vaseline hack your mom passed down, or post a video using #VasMomVerified & #Sweepstakes and tagging @vaselinebrand for a chance to win an exclusive Mother's Day care kit stocked with a $500 spa day gift card and self-care essentials for yourself and to share with a mom figure in your life! NO PUR NEC. 50 US & DC, 18+. Ends 5/17. Rules link in bio.
Are you Glow Life ✨  or Slow Life 💧?

If your nights shine bright, complete your look with Golden Hour Glow Gel Oil.

If you love slow mornings and deep hydration, reach for Cocoa Radiant Lotion.

Either way, Vaseline keeps your glow going.
64.3M
34.4K
563
1y ago
vaselinebrand
Are you Glow Life ✨ or Slow Life 💧? If your nights shine bright, complete your look with Golden Hour Glow Gel Oil. If you love slow mornings and deep hydration, reach for Cocoa Radiant Lotion. Either way, Vaseline keeps your glow going.
When you see the @thebutterking Vas’d up, you interview him. 

#vaseline #philly #football
35.3M
6.67K
91
10mo ago
vaselinebrand
When you see the @thebutterking Vas’d up, you interview him. #vaseline #philly #football
Never Leaving The House Without A Glow Thanks to​ @vaselinebrand 🤩
​
 My number one compliment since last spring has been, “Your skin is so shiny/pretty”— Luckily, I don’t keep secrets​ 🤭 because it has been these Glazed & Glisten Gel oils! ​
​
 I picked them up last summer and haven’t put them down​ since— & they help me keep a healthy skin barrier.​
​
 Not to mention, they’re affordable. So yes, it really IS​ that good! ​
​
Can’t wait to watch you glow girl, 👀 what are you waiting on?​
​
#vaselinepartner #glowyskin #bodycareroutine #bodyoil
21.2M
5.54K
79
6mo ago
vaselinebrand
Never Leaving The House Without A Glow Thanks to​ @vaselinebrand 🤩 ​ My number one compliment since last spring has been, “Your skin is so shiny/pretty”— Luckily, I don’t keep secrets​ 🤭 because it has been these Glazed & Glisten Gel oils! ​ ​ I picked them up last summer and haven’t put them down​ since— & they help me keep a healthy skin barrier.​ ​ Not to mention, they’re affordable. So yes, it really IS​ that good! ​ ​ Can’t wait to watch you glow girl, 👀 what are you waiting on?​ ​ #vaselinepartner #glowyskin #bodycareroutine #bodyoil
Forget the sun, we’re obsessed. 

#vaseline #cocoaradiant #shimmer
20.3M
1.29K
45
8mo ago
vaselinebrand
Forget the sun, we’re obsessed. #vaseline #cocoaradiant #shimmer
Glow Life ✨  and Slow Life 💧  just traded places. @janacraig_ and @jennelle.eliana slip into each other’s routines and ease into whole new moods.

It’s the softest switch up and the prettiest vibe check. Follow the swap and shop Vaseline to build the ritual that fits your life.

#glowlife #slowlife #vaseline
18.5M
14.3K
138
11mo ago
vaselinebrand
Glow Life ✨ and Slow Life 💧 just traded places. @janacraig_ and @jennelle.eliana slip into each other’s routines and ease into whole new moods. It’s the softest switch up and the prettiest vibe check. Follow the swap and shop Vaseline to build the ritual that fits your life. #glowlife #slowlife #vaseline
Yes all of these are essential. especially my mini camera and my @vaselinebrand Original Healing Jelly tube. You can get them on Amazon & Target! #vaselinepartner
15.3M
4.16K
60
7mo ago
vaselinebrand
Yes all of these are essential. especially my mini camera and my @vaselinebrand Original Healing Jelly tube. You can get them on Amazon & Target! #vaselinepartner
Try out the @VaselineBrand Glazed and Glisten Gel Oils this summer to live your best Miami Glow Life! What Vaseline product do you use to show off your best body glow? #vaselinepartner
10.6M
3.71K
66
5mo ago
vaselinebrand
Try out the @VaselineBrand Glazed and Glisten Gel Oils this summer to live your best Miami Glow Life! What Vaseline product do you use to show off your best body glow? #vaselinepartner
Blissed & Sunkissed in MIA ☀️❤️🔥 @vaselinebrand 
#vaselinepartner
9.94M
hidden
159
5mo ago
vaselinebrand
Blissed & Sunkissed in MIA ☀️❤️🔥 @vaselinebrand #vaselinepartner
You’ll be finding THIS in my bag! Find @vaselinebrand Original Healing Jelly tubes at Amazon and comment your favorite way to use Vaseline

#vaselinepartner #dermatologist #skincare #dermangelo
9.81M
2.66K
64
7mo ago
vaselinebrand
You’ll be finding THIS in my bag! Find @vaselinebrand Original Healing Jelly tubes at Amazon and comment your favorite way to use Vaseline #vaselinepartner #dermatologist #skincare #dermangelo
Game day isn’t just about who shows up on the field. It’s about preparing for every threat. Vaseline Original Healing Jelly: Protection you don’t see, performance you feel @vaselinebrand #vaselinepartner #vaselineverified
8.31M
2.39K
43
10mo ago
vaselinebrand
Game day isn’t just about who shows up on the field. It’s about preparing for every threat. Vaseline Original Healing Jelly: Protection you don’t see, performance you feel @vaselinebrand #vaselinepartner #vaselineverified
If you’re looking for one single product that’s going to give you the most insane glow, the @vaselinebrand Glazed and Glisten Gel Oils are exactly what you need honey! #vaselinepartner
6.98M
10.4K
114
5mo ago
vaselinebrand
If you’re looking for one single product that’s going to give you the most insane glow, the @vaselinebrand Glazed and Glisten Gel Oils are exactly what you need honey! #vaselinepartner
Watching @janacraig_ jump from Glow Life ✨ to Slow Life 💧with her Vaseline favs has me obsessed.

Me? Still out here chasing my Glow Life era and keeping the skin right and glowy.

Episode 2 drops next week. Stay tuned.
5.07M
4.18K
44
11mo ago
vaselinebrand
Watching @janacraig_ jump from Glow Life ✨ to Slow Life 💧with her Vaseline favs has me obsessed. Me? Still out here chasing my Glow Life era and keeping the skin right and glowy. Episode 2 drops next week. Stay tuned.
A little something special for the queen,
@kristy.sarah , from @vaselinebrand 
What do you guys think? Should she lock
in with us 👀 #VaselinePartner
4.86M
175K
1.53K
2mo ago
vaselinebrand
A little something special for the queen, @kristy.sarah , from @vaselinebrand What do you guys think? Should she lock in with us 👀 #VaselinePartner
all that effort just to get on my purse… well played @VaselineBrand #VaselinePartner
4.63M
356K
2.18K
1mo ago
vaselinebrand
all that effort just to get on my purse… well played @VaselineBrand #VaselinePartner
having glowy and glass skin is a MUST during night outs, and putting on the Vaseline Glazed and Glisten Gel Oils is the perfect final touch for looking hawt #vaselinepartner @vaselinebrand
4.60M
17.4K
101
5mo ago
vaselinebrand
having glowy and glass skin is a MUST during night outs, and putting on the Vaseline Glazed and Glisten Gel Oils is the perfect final touch for looking hawt #vaselinepartner @vaselinebrand
Wait is that shirtless superfan in the parking lot former player @thebutterking? #VaselinePartner
4.26M
5.56K
60
10mo ago
vaselinebrand
Wait is that shirtless superfan in the parking lot former player @thebutterking? #VaselinePartner
No matter the outcome I’m always locked in with @vaselinebrand. #vaselinepartner
4.17M
3.90K
66
10mo ago
vaselinebrand
No matter the outcome I’m always locked in with @vaselinebrand. #vaselinepartner
We found out Yvanna’s secret glow formula…✨Have you tried the @VaselineBrand Glazed and Glisten gel oils?
#VaselinePartner
3.50M
10.4K
123
5mo ago
vaselinebrand
We found out Yvanna’s secret glow formula…✨Have you tried the @VaselineBrand Glazed and Glisten gel oils? #VaselinePartner

Vaseline US (@vaselinebrand) Instagram Stats & Analytics

Vaseline US (@vaselinebrand) has 424K Instagram followers with a 0.26% engagement rate over the past 12 months. Across 281 posts, Vaseline US received 1.34M total likes and 474M impressions, averaging 4.77K likes per post. This page tracks Vaseline US's performance metrics, top content, and engagement trends — updated daily. To benchmark @vaselinebrand against other accounts, use Socialpruf's Instagram competitor analysis tool.

Vaseline US (@vaselinebrand) Instagram Analytics FAQ

How many Instagram followers does Vaseline US have?+
Vaseline US (@vaselinebrand) has 424K Instagram followers as of November 2026.
What is Vaseline US's Instagram engagement rate?+
Vaseline US's Instagram engagement rate is 0.26% over the last 12 months, based on 281 posts.
How many likes does Vaseline US get on Instagram?+
Vaseline US received 1.34M total likes across 281 posts in the last 12 months, averaging 4.77K likes per post.
How many Instagram impressions does Vaseline US get?+
Vaseline US's Instagram content generated 474M total impressions over the last 12 months.
Can I compare Vaseline US with other Instagram accounts?+
Yes. Add @vaselinebrand to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.