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followers
350K
impressions
343M
likes
1.02M
comments
28.4K
posts
258
engagement
0.210%
emv
$7.15M
Average per post
1.33M
Key Metrics
Impressions
monthly
Distributions
Content
96.8M
15.3K
244
2mo ago
vaselinebrand
…and the science says: the shirtless football player is correct #VaselinePartner #vaselineverified
64.2M
32.9K
561
4mo ago
vaselinebrand
Are you Glow Life ✨ or Slow Life 💧?
If your nights shine bright, complete your look with Golden Hour Glow Gel Oil.
If you love slow mornings and deep hydration, reach for Cocoa Radiant Lotion.
Either way, Vaseline keeps your glow going.
35.3M
6.72K
91
2mo ago
vaselinebrand
When you see the @thebutterking Vas’d up, you interview him.
#vaseline #philly #football
32M
57.9K
4.5K
11mo ago
vaselinebrand
asking for a friend....👀
18.5M
13.1K
139
4mo ago
vaselinebrand
Glow Life ✨ and Slow Life 💧 just traded places. @janacraig_ and @jennelle.eliana slip into each other’s routines and ease into whole new moods.
It’s the softest switch up and the prettiest vibe check. Follow the swap and shop Vaseline to build the ritual that fits your life.
#glowlife #slowlife #vaseline
14.7M
20.9K
68
8mo ago
vaselinebrand
Cheer Ready with @vaselinebrand 🧴✨
#vaselinepartner #skincare #vaselinelotion
8.3M
2.37K
42
3mo ago
vaselinebrand
Game day isn’t just about who shows up on the field. It’s about preparing for every threat. Vaseline Original Healing Jelly: Protection you don’t see, performance you feel @vaselinebrand #vaselinepartner #vaselineverified
6.42M
29.5K
284
6mo ago
vaselinebrand
My skin will be glowing and glistening at #BravoCon thanks to the @vaselinebrand Golden Hour Glow Gel Oil! #Vaseline_ad #BravoConBeauty
5.97M
7.4K
121
5mo ago
vaselinebrand
Let me tell you, the @vaselinebrand Golden Hour Glow Gel Oil will elevate your #BravoCon look! #Vaseline_ad #BravoConBeauty
5M
2.63K
43
4mo ago
vaselinebrand
Watching @janacraig_ jump from Glow Life ✨ to Slow Life 💧with her Vaseline favs has me obsessed.
Me? Still out here chasing my Glow Life era and keeping the skin right and glowy.
Episode 2 drops next week. Stay tuned.
4.26M
5.58K
60
2mo ago
vaselinebrand
Wait is that shirtless superfan in the parking lot former player @thebutterking? #VaselinePartner
4.12M
3.41K
62
2mo ago
vaselinebrand
No matter the outcome I’m always locked in with @vaselinebrand. #vaselinepartner
3.57M
27.3K
289
10mo ago
vaselinebrand
I didn’t know smelling this good was gonna be so exhausting! 🤭 Y’all need to try this hack and report back! ✨ #VaselinePartner #VaselineVerified @vaselinebrand
3.16M
4.85K
0
4mo ago
vaselinebrand
Come with me to the #BravoCon Summer House Oasis by @vaselinebrand !✨ #VaselinePartner #BravoConBeauty
2.85M
174K
4.3K
6mo ago
vaselinebrand
This glow is everything ✨ @vaselinebrand #VaselinePartner
2.75M
6.43K
115
3mo ago
vaselinebrand
Switching up the scenery and the skincare ✨.
@jennelle.eliana and I are living in both Glow Life ✨ and Slow Life 💧 and honestly… both are serving. My musts for radiance are the NEW Golden Hour Glow Gel Oil and the UPGRADED Cocoa Radiant Lotion 🤎.
Your turn to find your glow.
#vaseline #glowlife #slowlife
2.58M
103K
1.6K
6mo ago
vaselinebrand
we’re doing our best here ✨
#vaseline #shimmer #glow #glowlife
2.07M
494
10
4mo ago
vaselinebrand
#vaselinepartner There’s something about those solo nights at home that just bring you back to yourself after a long & stressful week. I started using the newly upgraded, @vaselinebrand Cocoa Radiant Body Lotion and it’s been keeping my skin so soft and hydrated without feeling heavy. If your skin’s been dry too, or you’ve been needing a full body reset… try it out, it’s one of those simple things that actually make you feel good again.
2.02M
887
55
5mo ago
vaselinebrand
For the gurlies that like a little razzle dazzle in their body care routine, this product comes through every single time. ✨✨
Head over to Amazon to try the @vaselinebrand Glazed and Glisten Oils! 🤎
#vaselinepartner
1.81M
hidden
45
5mo ago
vaselinebrand
Raise your hand if you remember the blue-top Vaseline before school every morning! 🤚🏽
One thing my parents made sure I learned at a young age, was how to moisturize the areas of my body people would see! So, I’m proud to say that @vaselinebrand IS a part of the family 🥹
Their new Glazed & Glisten Gel Oils truly are one of a kind & now ladies, we get hydration paired with a luminous glow?! Go get yours from Amazon’s Holiday Beauty Event today!
#vaselinepartner #blackgirlskincare #fallskincare #skincare #glowlife
Vaseline US (@vaselinebrand) Instagram Stats & Analytics
Vaseline US (@vaselinebrand) has 350K Instagram followers with a 0.21% engagement rate over the past 12 months. Across 258 posts, Vaseline US received 1.02M total likes and 335M impressions, averaging 3.94K likes per post. This page tracks Vaseline US's performance metrics, top content, and engagement trends — updated daily.
Vaseline US (@vaselinebrand) Instagram Analytics FAQ
How many Instagram followers does Vaseline US have?+
Vaseline US (@vaselinebrand) has 350K Instagram followers as of April 2026.
What is Vaseline US's Instagram engagement rate?+
Vaseline US's Instagram engagement rate is 0.21% over the last 12 months, based on 258 posts.
How many likes does Vaseline US get on Instagram?+
Vaseline US received 1.02M total likes across 258 posts in the last 12 months, averaging 3.94K likes per post.
How many Instagram impressions does Vaseline US get?+
Vaseline US's Instagram content generated 335M total impressions over the last 12 months.