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followers
368K
impressions
455M
likes
1.03M
comments
25.4K
posts
266
engagement
0.151%
emv
$9.39M
Average per post
1.71M
Key Metrics
Impressions
monthly
Distributions
Content
96.8M
15.3K
239
6mo ago
vaselinebrand
…and the science says: the shirtless football player is correct #VaselinePartner #vaselineverified
77.0M
3.66K
196
2mo ago
vaselinebrand
Comment below a Vaseline hack your mom passed down, or post a video using #VasMomVerified & #Sweepstakes and tagging @vaselinebrand for a chance to win an exclusive Mother's Day care kit stocked with a $500 spa day gift card and self-care essentials for yourself and to share with a mom figure in your life!
NO PUR NEC. 50 US & DC, 18+. Ends 5/17. Rules link in bio.
64.3M
34.1K
565
8mo ago
vaselinebrand
Are you Glow Life ✨ or Slow Life 💧?
If your nights shine bright, complete your look with Golden Hour Glow Gel Oil.
If you love slow mornings and deep hydration, reach for Cocoa Radiant Lotion.
Either way, Vaseline keeps your glow going.
35.3M
6.71K
91
6mo ago
vaselinebrand
When you see the @thebutterking Vas’d up, you interview him.
#vaseline #philly #football
21.2M
5.55K
76
1mo ago
vaselinebrand
Never Leaving The House Without A Glow Thanks to @vaselinebrand 🤩
My number one compliment since last spring has been, “Your skin is so shiny/pretty”— Luckily, I don’t keep secrets 🤭 because it has been these Glazed & Glisten Gel oils!
I picked them up last summer and haven’t put them down since— & they help me keep a healthy skin barrier.
Not to mention, they’re affordable. So yes, it really IS that good!
Can’t wait to watch you glow girl, 👀 what are you waiting on?
#vaselinepartner #glowyskin #bodycareroutine #bodyoil
18.5M
14.1K
139
7mo ago
vaselinebrand
Glow Life ✨ and Slow Life 💧 just traded places. @janacraig_ and @jennelle.eliana slip into each other’s routines and ease into whole new moods.
It’s the softest switch up and the prettiest vibe check. Follow the swap and shop Vaseline to build the ritual that fits your life.
#glowlife #slowlife #vaseline
15.3M
1.26K
43
4mo ago
vaselinebrand
Forget the sun, we’re obsessed.
#vaseline #cocoaradiant #shimmer
15.3M
4.17K
60
3mo ago
vaselinebrand
Yes all of these are essential. especially my mini camera and my @vaselinebrand Original Healing Jelly tube. You can get them on Amazon & Target! #vaselinepartner
9.81M
2.66K
66
3mo ago
vaselinebrand
You’ll be finding THIS in my bag! Find @vaselinebrand Original Healing Jelly tubes at Amazon and comment your favorite way to use Vaseline
#vaselinepartner #dermatologist #skincare #dermangelo
8.31M
2.40K
42
6mo ago
vaselinebrand
Game day isn’t just about who shows up on the field. It’s about preparing for every threat. Vaseline Original Healing Jelly: Protection you don’t see, performance you feel @vaselinebrand #vaselinepartner #vaselineverified
6.46M
29.5K
282
9mo ago
vaselinebrand
My skin will be glowing and glistening at #BravoCon thanks to the @vaselinebrand Golden Hour Glow Gel Oil! #Vaseline_ad #BravoConBeauty
6.00M
7.42K
118
9mo ago
vaselinebrand
Let me tell you, the @vaselinebrand Golden Hour Glow Gel Oil will elevate your #BravoCon look! #Vaseline_ad #BravoConBeauty
5.45M
8.38K
97
1mo ago
vaselinebrand
If you’re looking for one single product that’s going to give you the most insane glow, the @vaselinebrand Glazed and Glisten Gel Oils are exactly what you need honey! #vaselinepartner
5.09M
hidden
138
1mo ago
vaselinebrand
Blissed & Sunkissed in MIA ☀️❤️🔥 @vaselinebrand
#vaselinepartner
5.05M
3.87K
43
7mo ago
vaselinebrand
Watching @janacraig_ jump from Glow Life ✨ to Slow Life 💧with her Vaseline favs has me obsessed.
Me? Still out here chasing my Glow Life era and keeping the skin right and glowy.
Episode 2 drops next week. Stay tuned.
4.59M
17.3K
102
1mo ago
vaselinebrand
having glowy and glass skin is a MUST during night outs, and putting on the Vaseline Glazed and Glisten Gel Oils is the perfect final touch for looking hawt #vaselinepartner @vaselinebrand
4.26M
5.58K
60
6mo ago
vaselinebrand
Wait is that shirtless superfan in the parking lot former player @thebutterking? #VaselinePartner
4.17M
3.81K
65
6mo ago
vaselinebrand
No matter the outcome I’m always locked in with @vaselinebrand. #vaselinepartner
3.50M
10.3K
125
1mo ago
vaselinebrand
We found out Yvanna’s secret glow formula…✨Have you tried the @VaselineBrand Glazed and Glisten gel oils?
#VaselinePartner
3.21M
4.88K
0
7mo ago
vaselinebrand
Come with me to the #BravoCon Summer House Oasis by @vaselinebrand !✨ #VaselinePartner #BravoConBeauty
Vaseline US (@vaselinebrand) Instagram Stats & Analytics
Vaseline US (@vaselinebrand) has 368K Instagram followers with a 0.15% engagement rate over the past 12 months. Across 266 posts, Vaseline US received 1.03M total likes and 446M impressions, averaging 3.86K likes per post. This page tracks Vaseline US's performance metrics, top content, and engagement trends — updated daily.
Vaseline US (@vaselinebrand) Instagram Analytics FAQ
How many Instagram followers does Vaseline US have?+
Vaseline US (@vaselinebrand) has 368K Instagram followers as of July 2026.
What is Vaseline US's Instagram engagement rate?+
Vaseline US's Instagram engagement rate is 0.15% over the last 12 months, based on 266 posts.
How many likes does Vaseline US get on Instagram?+
Vaseline US received 1.03M total likes across 266 posts in the last 12 months, averaging 3.86K likes per post.
How many Instagram impressions does Vaseline US get?+
Vaseline US's Instagram content generated 446M total impressions over the last 12 months.