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followers
3.55M
impressions
4.00B
likes
164M
comments
1.08M
posts
2.15K
engagement
4.19%
emv
$122M
Average per post
1.86M

Key Metrics

Distributions

Top Content

#VinDiesel and the cast of “The Fast and the Furious,” including #MichelleRodriguez and #JordanaBrewster, reunite and have a blast celebrating the film’s 25th anniversary at #Cannes. (via Getty)
161M
5.79M
11.0K
2mo ago
variety
#VinDiesel and the cast of “The Fast and the Furious,” including #MichelleRodriguez and #JordanaBrewster, reunite and have a blast celebrating the film’s 25th anniversary at #Cannes. (via Getty)
Heidi Klum debuts her Medusa costume at her Halloween Celebration in NYC.
77.5M
797K
30.4K
9mo ago
variety
Heidi Klum debuts her Medusa costume at her Halloween Celebration in NYC.
#AnneHathaway laughs after photographers ask her to stand sideways on the #TheOdyssey red carpet, joking, “When you ask like that, of course.” Hathaway, who recently revealed she’s pregnant in an Instagram video, has been proudly showing off her baby bump during the movie’s press tour. (Getty)
57.7M
687K
6.58K
1mo ago
variety
#AnneHathaway laughs after photographers ask her to stand sideways on the #TheOdyssey red carpet, joking, “When you ask like that, of course.” Hathaway, who recently revealed she’s pregnant in an Instagram video, has been proudly showing off her baby bump during the movie’s press tour. (Getty)
EXCLUSIVE: #OffCampus stars #MikaAbdalla and #StephenKalyn, who play fan-favorite characters Allie Hayes and Dean Di Laurentis, are set to reunite for “Rent Free,” a three-episode immersive audio romance from Quinn. “Rent Free” follows two complete opposites — Nora (Abdalla), a feisty, charismatic, no-nonsense painter living in New York City, and Jack (Kalyn), a cocky, infuriatingly charming former jock turned investment banker — as they navigate post-college growing pains in close proximity. Get the details at the link in bio.
41.6M
1.66M
0
2mo ago
variety
EXCLUSIVE: #OffCampus stars #MikaAbdalla and #StephenKalyn, who play fan-favorite characters Allie Hayes and Dean Di Laurentis, are set to reunite for “Rent Free,” a three-episode immersive audio romance from Quinn. “Rent Free” follows two complete opposites — Nora (Abdalla), a feisty, charismatic, no-nonsense painter living in New York City, and Jack (Kalyn), a cocky, infuriatingly charming former jock turned investment banker — as they navigate post-college growing pains in close proximity. Get the details at the link in bio.
Miley Cyrus is reclaiming Hannah Montana and redefining what that legacy means 20 years later. “I wasn’t trying to kill Hannah off. I was just progressing,” she says. The Disney+ anniversary special leans fully into the world of #HannahMontana, complete with a surprise #SelenaGomez cameo and a brand new original song, embracing pure nostalgia with zero irony. “This is not a joke,” Cyrus says. “I wanted to make the fans feel seen.” The special also marks a full-circle moment with her father, Billy Ray Cyrus, as the two reunite onscreen after years of estrangement, revisiting the bond that defined the original series. “It was so obvious… you can’t fake the kind of connection that we have,” Cyrus says. “The inside jokes, the nicknames, the handshakes.” In the years that followed, #MileyCyrus leaned into a rebellious rebrand that ultimately shaped the longevity of her career, a chapter she now views with more clarity after getting sober. “I boldly and unapologetically presented myself,” she says. “Now, through a sober lens, I can have compassion and understanding for myself.” Now, she is embracing every era at once, giving fans the version of Hannah they grew up with while finally owning it as her own. “It felt like home again.” Read the full cover story at the link in bio. (📸 @gregswalesart) (✍️ @shhaarky) — Production: @alexeyg Location: @agpwest Production design: @commerciallyviable Styling: @bradleykennethstyle Makeup: @janicedaoud Hair: @bobbyeliot Manicure: @mihonails Styling credits: Cover and opening spread: Full look: @maisonmargiela Blue top look: Full look: @rabanne Hat look: Full look: @maisonvalentino Gold look: Full look: @roberto_cavalli
33.2M
1.33M
0
4mo ago
variety
Miley Cyrus is reclaiming Hannah Montana and redefining what that legacy means 20 years later. “I wasn’t trying to kill Hannah off. I was just progressing,” she says. The Disney+ anniversary special leans fully into the world of #HannahMontana, complete with a surprise #SelenaGomez cameo and a brand new original song, embracing pure nostalgia with zero irony. “This is not a joke,” Cyrus says. “I wanted to make the fans feel seen.” The special also marks a full-circle moment with her father, Billy Ray Cyrus, as the two reunite onscreen after years of estrangement, revisiting the bond that defined the original series. “It was so obvious… you can’t fake the kind of connection that we have,” Cyrus says. “The inside jokes, the nicknames, the handshakes.” In the years that followed, #MileyCyrus leaned into a rebellious rebrand that ultimately shaped the longevity of her career, a chapter she now views with more clarity after getting sober. “I boldly and unapologetically presented myself,” she says. “Now, through a sober lens, I can have compassion and understanding for myself.” Now, she is embracing every era at once, giving fans the version of Hannah they grew up with while finally owning it as her own. “It felt like home again.” Read the full cover story at the link in bio. (📸 @gregswalesart) (✍️ @shhaarky) — Production: @alexeyg Location: @agpwest Production design: @commerciallyviable Styling: @bradleykennethstyle Makeup: @janicedaoud Hair: @bobbyeliot Manicure: @mihonails Styling credits: Cover and opening spread: Full look: @maisonmargiela Blue top look: Full look: @rabanne Hat look: Full look: @maisonvalentino Gold look: Full look: @roberto_cavalli
#HarryStyles awards #BadBunny the #Grammy for Album of the Year, and Bad Bunny sobs as his name is announced. (via CBS and The Grammys)
32.6M
2.09M
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6mo ago
variety
#HarryStyles awards #BadBunny the #Grammy for Album of the Year, and Bad Bunny sobs as his name is announced. (via CBS and The Grammys)
Variety’s #PowerOfWomen honorees — Sydney Sweeney, Wanda Sykes, Nicole Scherzinger, Jamie Lee Curtis, Kate Hudson, and Aly Raisman, recipient of the Variety Courage Award — pose together at the event in LA ❤️ Variety Power of Women presented by @LifetimeTV
29.6M
387K
11.5K
9mo ago
variety
Variety’s #PowerOfWomen honorees — Sydney Sweeney, Wanda Sykes, Nicole Scherzinger, Jamie Lee Curtis, Kate Hudson, and Aly Raisman, recipient of the Variety Courage Award — pose together at the event in LA ❤️ Variety Power of Women presented by @LifetimeTV
Moisés Arias (Rico) and Jason Earles (Jackson) reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.” #HannahMontana20
24.9M
720K
6.31K
4mo ago
variety
Moisés Arias (Rico) and Jason Earles (Jackson) reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.” #HannahMontana20
#JavierBardem says “no to war and free Palestine” at the #Oscars, earning a huge round of applause from everyone in the room. (via ABC/AMPAS)
23.6M
1.69M
22.9K
4mo ago
variety
#JavierBardem says “no to war and free Palestine” at the #Oscars, earning a huge round of applause from everyone in the room. (via ABC/AMPAS)
#MileyCyrus receives a star on the Hollywood Walk of Fame ⭐️
23.5M
1.08M
9.85K
2mo ago
variety
#MileyCyrus receives a star on the Hollywood Walk of Fame ⭐️
#BadBunny closes the #SuperBowl halftime show with an electrifying performance of “DtMF.” (via NBC/NFL/Apple Music)
22.7M
901K
10.4K
6mo ago
variety
#BadBunny closes the #SuperBowl halftime show with an electrifying performance of “DtMF.” (via NBC/NFL/Apple Music)
#OffCampus has set Allie Hayes and Dean Di Laurentis, played by #MikaAbdalla and #StephenKalyn, as the central couple of Season 2. “We are so excited to continue Allie and Dean’s story as our primary romance of Season 2 after kickstarting their romance in Season 1,” series creator Louisa Levy said in a statement. “But if you fell in love with Hannah and Garrett, don’t worry — they will still be an integral part of our robust ensemble. We’re looking forward to telling the next chapter of everyone’s story. There’s a lot for fans to look forward to!”
21.9M
874K
0
2mo ago
variety
#OffCampus has set Allie Hayes and Dean Di Laurentis, played by #MikaAbdalla and #StephenKalyn, as the central couple of Season 2. “We are so excited to continue Allie and Dean’s story as our primary romance of Season 2 after kickstarting their romance in Season 1,” series creator Louisa Levy said in a statement. “But if you fell in love with Hannah and Garrett, don’t worry — they will still be an integral part of our robust ensemble. We’re looking forward to telling the next chapter of everyone’s story. There’s a lot for fans to look forward to!”
#JustinBieber delivers a sultry performance of “Yukon” at the #Grammys wearing only gym shorts and socks, as Hailey Bieber watches from the crowd. (via CBS and The Grammys)
21.8M
1.28M
7.42K
6mo ago
variety
#JustinBieber delivers a sultry performance of “Yukon” at the #Grammys wearing only gym shorts and socks, as Hailey Bieber watches from the crowd. (via CBS and The Grammys)
#JenniferLawrence asks #LeonardoDiCaprio about his nude scenes throughout his career and tells him he should “rewatch” them. Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.
21.8M
334K
3.61K
7mo ago
variety
#JenniferLawrence asks #LeonardoDiCaprio about his nude scenes throughout his career and tells him he should “rewatch” them. Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.
#AdamSandler and #ArianaGrande have more in common than you’d suspect. He’s the Gen X comedy icon turned art-house risk-taker. She, of course, is the pop diva who’s sold more than 90 million records and captivated audiences with her own comedic versatility. This year, both step into new territory. Sandler anchors Noah Baumbach’s “Jay Kelly” as the long-suffering manager to George Clooney’s A-lister, while Grande takes on her heaviest role yet as Glinda in “Wicked: For Good,” opposite Erivo’s Elphaba (or as Sandler lovingly calls her, “Elphabuba”). They swap stories about intense scene prep, getting body-slammed by Ben Stiller, wishing their dogs could talk, and Grande fangirling over her favorite movie character of all-time, Bobby Boucher from “The Waterboy.” Watch the full video now on the @CNN app and read the conversation at the link in bio. -- Photographs by Alexi Lubomirski @alexilubomirski Production: Emily Ullrich @emilyjeanullrich Agency: Nevermind Agency @nevermindagency_
20.4M
816K
0
8mo ago
variety
#AdamSandler and #ArianaGrande have more in common than you’d suspect. He’s the Gen X comedy icon turned art-house risk-taker. She, of course, is the pop diva who’s sold more than 90 million records and captivated audiences with her own comedic versatility. This year, both step into new territory. Sandler anchors Noah Baumbach’s “Jay Kelly” as the long-suffering manager to George Clooney’s A-lister, while Grande takes on her heaviest role yet as Glinda in “Wicked: For Good,” opposite Erivo’s Elphaba (or as Sandler lovingly calls her, “Elphabuba”). They swap stories about intense scene prep, getting body-slammed by Ben Stiller, wishing their dogs could talk, and Grande fangirling over her favorite movie character of all-time, Bobby Boucher from “The Waterboy.” Watch the full video now on the @CNN app and read the conversation at the link in bio. -- Photographs by Alexi Lubomirski @alexilubomirski Production: Emily Ullrich @emilyjeanullrich Agency: Nevermind Agency @nevermindagency_
#MileyCyrus and the original “Hannah Montana” cast reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.”
20.1M
558K
4.02K
4mo ago
variety
#MileyCyrus and the original “Hannah Montana” cast reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.”
#BadBunny ended his #SuperBowl Halftime Show by waving the Puerto Rico flag and delivering two powerful messages: “Together, we are America” and “the only thing more powerful than hate is Love”
19.9M
797K
0
6mo ago
variety
#BadBunny ended his #SuperBowl Halftime Show by waving the Puerto Rico flag and delivering two powerful messages: “Together, we are America” and “the only thing more powerful than hate is Love”
#BadBunny says “ICE OUT” at the #Grammys and receives a massive standing ovation: “We are not savage, we are not animals, we are not aliens, we are humans and we are Americans. The hate gets more powerful with more hate. The only thing that is more powerful than hate is love. So, please, we need to be different.” (via CBS and The Grammys)
18.3M
1.12M
17.9K
6mo ago
variety
#BadBunny says “ICE OUT” at the #Grammys and receives a massive standing ovation: “We are not savage, we are not animals, we are not aliens, we are humans and we are Americans. The hate gets more powerful with more hate. The only thing that is more powerful than hate is love. So, please, we need to be different.” (via CBS and The Grammys)
#LeonardoDiCaprio tells #JenniferLawrence he’s never rewatched “Titanic,” and Lawrence jokes that the last time she watched one of her own movies was “when I was really drunk.” Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.
17.9M
687K
4.28K
7mo ago
variety
#LeonardoDiCaprio tells #JenniferLawrence he’s never rewatched “Titanic,” and Lawrence jokes that the last time she watched one of her own movies was “when I was really drunk.” Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.
#AmandaSeyfried says "I'm not f*cking apologizing" for calling Charlie Kirk "hateful" after his death. "I mean, for f*ck's sake, I commented on one thing. I said something that was based on actual reality and actual footage and actual quotes. What I said was pretty damn factual, and I'm free to have an opinion, of course. Thank God for Instagram. I was able to give some clarity, and it was about getting my voice back because I felt like it had been stolen and recontextualized—which is what people do, of course," Seyfried told Who What Wear. Amid backlash in September for her Kirk comment, Seyfried explained: “I can get angry about misogyny and racist rhetoric and ALSO very much agree that Charlie Kirk’s murder was absolutely disturbing and deplorable in every way imaginable." Read more at the link in bio.
17.4M
696K
0
8mo ago
variety
#AmandaSeyfried says "I'm not f*cking apologizing" for calling Charlie Kirk "hateful" after his death. "I mean, for f*ck's sake, I commented on one thing. I said something that was based on actual reality and actual footage and actual quotes. What I said was pretty damn factual, and I'm free to have an opinion, of course. Thank God for Instagram. I was able to give some clarity, and it was about getting my voice back because I felt like it had been stolen and recontextualized—which is what people do, of course," Seyfried told Who What Wear. Amid backlash in September for her Kirk comment, Seyfried explained: “I can get angry about misogyny and racist rhetoric and ALSO very much agree that Charlie Kirk’s murder was absolutely disturbing and deplorable in every way imaginable." Read more at the link in bio.

Variety (@variety) Instagram Stats & Analytics

Variety (@variety) has 3.55M Instagram followers with a 4.19% engagement rate over the past 12 months. Across 2.15K posts, Variety received 164M total likes and 2.40B impressions, averaging 76.1K likes per post. This page tracks Variety's performance metrics, top content, and engagement trends — updated daily.

Variety (@variety) Instagram Analytics FAQ

How many Instagram followers does Variety have?+
Variety (@variety) has 3.55M Instagram followers as of August 2026.
What is Variety's Instagram engagement rate?+
Variety's Instagram engagement rate is 4.19% over the last 12 months, based on 2.15K posts.
How many likes does Variety get on Instagram?+
Variety received 164M total likes across 2.15K posts in the last 12 months, averaging 76.1K likes per post.
How many Instagram impressions does Variety get?+
Variety's Instagram content generated 2.40B total impressions over the last 12 months.