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followers
3.63M
impressions
4.15B
likes
172M
comments
1.83M
posts
2.10K
engagement
4.28%
emv
$128M
Average per post
1.98M

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Top Content

#VinDiesel and the cast of “The Fast and the Furious,” including #MichelleRodriguez and #JordanaBrewster, reunite and have a blast celebrating the film’s 25th anniversary at #Cannes. (via Getty)
162M
5.80M
11.1K
4mo ago
variety
#VinDiesel and the cast of “The Fast and the Furious,” including #MichelleRodriguez and #JordanaBrewster, reunite and have a blast celebrating the film’s 25th anniversary at #Cannes. (via Getty)
Heidi Klum debuts her Medusa costume at her Halloween Celebration in NYC.
77.5M
796K
30.4K
10mo ago
variety
Heidi Klum debuts her Medusa costume at her Halloween Celebration in NYC.
#AnneHathaway laughs after photographers ask her to stand sideways on the #TheOdyssey red carpet, joking, “When you ask like that, of course.” Hathaway, who recently revealed she’s pregnant in an Instagram video, has been proudly showing off her baby bump during the movie’s press tour. (Getty)
60.5M
722K
6.91K
2mo ago
variety
#AnneHathaway laughs after photographers ask her to stand sideways on the #TheOdyssey red carpet, joking, “When you ask like that, of course.” Hathaway, who recently revealed she’s pregnant in an Instagram video, has been proudly showing off her baby bump during the movie’s press tour. (Getty)
EXCLUSIVE: #OffCampus stars #MikaAbdalla and #StephenKalyn, who play fan-favorite characters Allie Hayes and Dean Di Laurentis, are set to reunite for “Rent Free,” a three-episode immersive audio romance from Quinn. “Rent Free” follows two complete opposites — Nora (Abdalla), a feisty, charismatic, no-nonsense painter living in New York City, and Jack (Kalyn), a cocky, infuriatingly charming former jock turned investment banker — as they navigate post-college growing pains in close proximity. Get the details at the link in bio.
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3mo ago
variety
EXCLUSIVE: #OffCampus stars #MikaAbdalla and #StephenKalyn, who play fan-favorite characters Allie Hayes and Dean Di Laurentis, are set to reunite for “Rent Free,” a three-episode immersive audio romance from Quinn. “Rent Free” follows two complete opposites — Nora (Abdalla), a feisty, charismatic, no-nonsense painter living in New York City, and Jack (Kalyn), a cocky, infuriatingly charming former jock turned investment banker — as they navigate post-college growing pains in close proximity. Get the details at the link in bio.
Miley Cyrus is reclaiming Hannah Montana and redefining what that legacy means 20 years later. “I wasn’t trying to kill Hannah off. I was just progressing,” she says. The Disney+ anniversary special leans fully into the world of #HannahMontana, complete with a surprise #SelenaGomez cameo and a brand new original song, embracing pure nostalgia with zero irony. “This is not a joke,” Cyrus says. “I wanted to make the fans feel seen.” The special also marks a full-circle moment with her father, Billy Ray Cyrus, as the two reunite onscreen after years of estrangement, revisiting the bond that defined the original series. “It was so obvious… you can’t fake the kind of connection that we have,” Cyrus says. “The inside jokes, the nicknames, the handshakes.” In the years that followed, #MileyCyrus leaned into a rebellious rebrand that ultimately shaped the longevity of her career, a chapter she now views with more clarity after getting sober. “I boldly and unapologetically presented myself,” she says. “Now, through a sober lens, I can have compassion and understanding for myself.” Now, she is embracing every era at once, giving fans the version of Hannah they grew up with while finally owning it as her own. “It felt like home again.” Read the full cover story at the link in bio. (📸 @gregswalesart) (✍️ @shhaarky) — Production: @alexeyg Location: @agpwest Production design: @commerciallyviable Styling: @bradleykennethstyle Makeup: @janicedaoud Hair: @bobbyeliot Manicure: @mihonails Styling credits: Cover and opening spread: Full look: @maisonmargiela Blue top look: Full look: @rabanne Hat look: Full look: @maisonvalentino Gold look: Full look: @roberto_cavalli
33.3M
1.33M
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6mo ago
variety
Miley Cyrus is reclaiming Hannah Montana and redefining what that legacy means 20 years later. “I wasn’t trying to kill Hannah off. I was just progressing,” she says. The Disney+ anniversary special leans fully into the world of #HannahMontana, complete with a surprise #SelenaGomez cameo and a brand new original song, embracing pure nostalgia with zero irony. “This is not a joke,” Cyrus says. “I wanted to make the fans feel seen.” The special also marks a full-circle moment with her father, Billy Ray Cyrus, as the two reunite onscreen after years of estrangement, revisiting the bond that defined the original series. “It was so obvious… you can’t fake the kind of connection that we have,” Cyrus says. “The inside jokes, the nicknames, the handshakes.” In the years that followed, #MileyCyrus leaned into a rebellious rebrand that ultimately shaped the longevity of her career, a chapter she now views with more clarity after getting sober. “I boldly and unapologetically presented myself,” she says. “Now, through a sober lens, I can have compassion and understanding for myself.” Now, she is embracing every era at once, giving fans the version of Hannah they grew up with while finally owning it as her own. “It felt like home again.” Read the full cover story at the link in bio. (📸 @gregswalesart) (✍️ @shhaarky) — Production: @alexeyg Location: @agpwest Production design: @commerciallyviable Styling: @bradleykennethstyle Makeup: @janicedaoud Hair: @bobbyeliot Manicure: @mihonails Styling credits: Cover and opening spread: Full look: @maisonmargiela Blue top look: Full look: @rabanne Hat look: Full look: @maisonvalentino Gold look: Full look: @roberto_cavalli
#HarryStyles awards #BadBunny the #Grammy for Album of the Year, and Bad Bunny sobs as his name is announced. (via CBS and The Grammys)
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2.09M
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7mo ago
variety
#HarryStyles awards #BadBunny the #Grammy for Album of the Year, and Bad Bunny sobs as his name is announced. (via CBS and The Grammys)
Variety’s #PowerOfWomen honorees — Sydney Sweeney, Wanda Sykes, Nicole Scherzinger, Jamie Lee Curtis, Kate Hudson, and Aly Raisman, recipient of the Variety Courage Award — pose together at the event in LA ❤️ Variety Power of Women presented by @LifetimeTV
29.6M
386K
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10mo ago
variety
Variety’s #PowerOfWomen honorees — Sydney Sweeney, Wanda Sykes, Nicole Scherzinger, Jamie Lee Curtis, Kate Hudson, and Aly Raisman, recipient of the Variety Courage Award — pose together at the event in LA ❤️ Variety Power of Women presented by @LifetimeTV
#MileyCyrus receives a star on the Hollywood Walk of Fame ⭐️
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1.23M
10.4K
4mo ago
variety
#MileyCyrus receives a star on the Hollywood Walk of Fame ⭐️
Moisés Arias (Rico) and Jason Earles (Jackson) reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.” #HannahMontana20
24.9M
720K
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6mo ago
variety
Moisés Arias (Rico) and Jason Earles (Jackson) reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.” #HannahMontana20
#JavierBardem says “no to war and free Palestine” at the #Oscars, earning a huge round of applause from everyone in the room. (via ABC/AMPAS)
23.9M
1.73M
23.3K
6mo ago
variety
#JavierBardem says “no to war and free Palestine” at the #Oscars, earning a huge round of applause from everyone in the room. (via ABC/AMPAS)
#BadBunny closes the #SuperBowl halftime show with an electrifying performance of “DtMF.” (via NBC/NFL/Apple Music)
22.7M
899K
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7mo ago
variety
#BadBunny closes the #SuperBowl halftime show with an electrifying performance of “DtMF.” (via NBC/NFL/Apple Music)
#OffCampus has set Allie Hayes and Dean Di Laurentis, played by #MikaAbdalla and #StephenKalyn, as the central couple of Season 2. “We are so excited to continue Allie and Dean’s story as our primary romance of Season 2 after kickstarting their romance in Season 1,” series creator Louisa Levy said in a statement. “But if you fell in love with Hannah and Garrett, don’t worry — they will still be an integral part of our robust ensemble. We’re looking forward to telling the next chapter of everyone’s story. There’s a lot for fans to look forward to!”
22.1M
885K
2.29K
3mo ago
variety
#OffCampus has set Allie Hayes and Dean Di Laurentis, played by #MikaAbdalla and #StephenKalyn, as the central couple of Season 2. “We are so excited to continue Allie and Dean’s story as our primary romance of Season 2 after kickstarting their romance in Season 1,” series creator Louisa Levy said in a statement. “But if you fell in love with Hannah and Garrett, don’t worry — they will still be an integral part of our robust ensemble. We’re looking forward to telling the next chapter of everyone’s story. There’s a lot for fans to look forward to!”
#JustinBieber delivers a sultry performance of “Yukon” at the #Grammys wearing only gym shorts and socks, as Hailey Bieber watches from the crowd. (via CBS and The Grammys)
21.8M
1.28M
7.42K
7mo ago
variety
#JustinBieber delivers a sultry performance of “Yukon” at the #Grammys wearing only gym shorts and socks, as Hailey Bieber watches from the crowd. (via CBS and The Grammys)
#JenniferLawrence asks #LeonardoDiCaprio about his nude scenes throughout his career and tells him he should “rewatch” them. Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.
21.8M
333K
3.60K
9mo ago
variety
#JenniferLawrence asks #LeonardoDiCaprio about his nude scenes throughout his career and tells him he should “rewatch” them. Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.
#AdamSandler and #ArianaGrande have more in common than you’d suspect. He’s the Gen X comedy icon turned art-house risk-taker. She, of course, is the pop diva who’s sold more than 90 million records and captivated audiences with her own comedic versatility. This year, both step into new territory. Sandler anchors Noah Baumbach’s “Jay Kelly” as the long-suffering manager to George Clooney’s A-lister, while Grande takes on her heaviest role yet as Glinda in “Wicked: For Good,” opposite Erivo’s Elphaba (or as Sandler lovingly calls her, “Elphabuba”). They swap stories about intense scene prep, getting body-slammed by Ben Stiller, wishing their dogs could talk, and Grande fangirling over her favorite movie character of all-time, Bobby Boucher from “The Waterboy.” Watch the full video now on the @CNN app and read the conversation at the link in bio. -- Photographs by Alexi Lubomirski @alexilubomirski Production: Emily Ullrich @emilyjeanullrich Agency: Nevermind Agency @nevermindagency_
20.4M
815K
1.20K
9mo ago
variety
#AdamSandler and #ArianaGrande have more in common than you’d suspect. He’s the Gen X comedy icon turned art-house risk-taker. She, of course, is the pop diva who’s sold more than 90 million records and captivated audiences with her own comedic versatility. This year, both step into new territory. Sandler anchors Noah Baumbach’s “Jay Kelly” as the long-suffering manager to George Clooney’s A-lister, while Grande takes on her heaviest role yet as Glinda in “Wicked: For Good,” opposite Erivo’s Elphaba (or as Sandler lovingly calls her, “Elphabuba”). They swap stories about intense scene prep, getting body-slammed by Ben Stiller, wishing their dogs could talk, and Grande fangirling over her favorite movie character of all-time, Bobby Boucher from “The Waterboy.” Watch the full video now on the @CNN app and read the conversation at the link in bio. -- Photographs by Alexi Lubomirski @alexilubomirski Production: Emily Ullrich @emilyjeanullrich Agency: Nevermind Agency @nevermindagency_
#MileyCyrus and the original “Hannah Montana” cast reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.”
20.2M
558K
4.01K
6mo ago
variety
#MileyCyrus and the original “Hannah Montana” cast reunite at the world premiere of the “#HannahMontana 20th Anniversary Special.”
#BadBunny ended his #SuperBowl Halftime Show by waving the Puerto Rico flag and delivering two powerful messages: “Together, we are America” and “the only thing more powerful than hate is Love”
19.9M
796K
931
7mo ago
variety
#BadBunny ended his #SuperBowl Halftime Show by waving the Puerto Rico flag and delivering two powerful messages: “Together, we are America” and “the only thing more powerful than hate is Love”
#Zendaya and #TomHolland laugh in the #Emmys crowd as presenter #MarcelloHernandez jokes about inviting them to dinner "I saw you and I wanted to play it cool, and I've decided I can't do that. So, I would like to invite you and Spider-Man to have dinner at my house." (via NBC/EMMYS)
18.5M
1.63M
2.15K
6d ago
variety
#Zendaya and #TomHolland laugh in the #Emmys crowd as presenter #MarcelloHernandez jokes about inviting them to dinner "I saw you and I wanted to play it cool, and I've decided I can't do that. So, I would like to invite you and Spider-Man to have dinner at my house." (via NBC/EMMYS)
#BadBunny says “ICE OUT” at the #Grammys and receives a massive standing ovation: “We are not savage, we are not animals, we are not aliens, we are humans and we are Americans. The hate gets more powerful with more hate. The only thing that is more powerful than hate is love. So, please, we need to be different.” (via CBS and The Grammys)
18.3M
1.12M
17.9K
7mo ago
variety
#BadBunny says “ICE OUT” at the #Grammys and receives a massive standing ovation: “We are not savage, we are not animals, we are not aliens, we are humans and we are Americans. The hate gets more powerful with more hate. The only thing that is more powerful than hate is love. So, please, we need to be different.” (via CBS and The Grammys)
#LeonardoDiCaprio tells #JenniferLawrence he’s never rewatched “Titanic,” and Lawrence jokes that the last time she watched one of her own movies was “when I was really drunk.” Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.
17.9M
686K
4.27K
9mo ago
variety
#LeonardoDiCaprio tells #JenniferLawrence he’s never rewatched “Titanic,” and Lawrence jokes that the last time she watched one of her own movies was “when I was really drunk.” Watch Variety and @CNN’s #ActorsOnActors now at Youtube.com/Variety and on the CNN app.

Variety (@variety) Instagram Stats & Analytics

Variety (@variety) has 3.63M Instagram followers with a 4.28% engagement rate over the past 12 months. Across 2.10K posts, Variety received 172M total likes and 2.51B impressions, averaging 81.9K likes per post. This page tracks Variety's performance metrics, top content, and engagement trends — updated daily.

Variety (@variety) Instagram Analytics FAQ

How many Instagram followers does Variety have?+
Variety (@variety) has 3.63M Instagram followers as of September 2026.
What is Variety's Instagram engagement rate?+
Variety's Instagram engagement rate is 4.28% over the last 12 months, based on 2.10K posts.
How many likes does Variety get on Instagram?+
Variety received 172M total likes across 2.10K posts in the last 12 months, averaging 81.9K likes per post.
How many Instagram impressions does Variety get?+
Variety's Instagram content generated 2.51B total impressions over the last 12 months.