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followers
5.09M
impressions
5.23B
likes
195M
comments
1.28M
posts
2.12K
engagement
3.69%
emv
$155M
Average per post
2.47M
Key Metrics
Impressions
monthly
Distributions
Content
133M
526K
1.76K
11mo ago
hbomax
Everything he ever wanted. #Peacemaker #DC
103M
3.87M
98.4K
4mo ago
hbomax
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
87.7M
222K
2.71K
3mo ago
hbomax
She did that. #Euphoria
64.7M
420K
3.88K
10mo ago
hbomax
Down with the clown.
#ITWelcomeToDerry premieres October 26 on HBO Max.
58.1M
2.33M
9.46K
3mo ago
hbomax
Save the date.
4.26.26
57.5M
302K
4.59K
1mo ago
hbomax
First of her name. #HOTD
54.5M
414K
1.26K
4mo ago
hbomax
She’s exactly who she thinks she is. #Euphoria
47.2M
1.89M
15.7K
4mo ago
hbomax
Tomorrow ⚡️
45.8M
59.8K
798
5mo ago
hbomax
One win after another. #Oscars
Congratulations to #OneBattleAfterAnother on their 6 Academy Award wins including Best Picture, Best Director, Best Adapted Screenplay, Best Supporting Actor, Best Casting, and Best Film Editing.
39.6M
2.42M
12.7K
7mo ago
hbomax
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
102K
237
5mo ago
hbomax
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
38.2M
14.4K
437
10mo ago
hbomax
Suspect everyone. #Task
37.4M
1.49M
8.77K
4mo ago
hbomax
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
34.8M
851K
9.36K
2mo ago
hbomax
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
34.2M
122K
745
4mo ago
hbomax
Certified banger. #Hacks
#JeanSmart #HannahEinbinder
33.3M
1.33M
12.0K
8mo ago
hbomax
Let’s ride. April 2026. #Euphoria
33.0M
322K
2.14K
5mo ago
hbomax
Twice the performance. #Oscars #MichaelBJordan #Sinners
32.6M
535K
3.58K
5mo ago
hbomax
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
32.0M
149K
1.66K
5mo ago
hbomax
She got the little gold guy. #Oscars #AmyMadigan #Weapons
30.8M
152K
687
10mo ago
hbomax
That Derry wowie.
#ITWelcomeToDerry premieres October 26 on HBO Max.
HBO Max (@hbomax) Instagram Stats & Analytics
HBO Max (@hbomax) has 5.09M Instagram followers with a 3.69% engagement rate over the past 12 months. Across 2.12K posts, HBO Max received 195M total likes and 4.18B impressions, averaging 92.2K likes per post. This page tracks HBO Max's performance metrics, top content, and engagement trends — updated daily.
HBO Max (@hbomax) Instagram Analytics FAQ
How many Instagram followers does HBO Max have?+
HBO Max (@hbomax) has 5.09M Instagram followers as of August 2026.
What is HBO Max's Instagram engagement rate?+
HBO Max's Instagram engagement rate is 3.69% over the last 12 months, based on 2.12K posts.
How many likes does HBO Max get on Instagram?+
HBO Max received 195M total likes across 2.12K posts in the last 12 months, averaging 92.2K likes per post.
How many Instagram impressions does HBO Max get?+
HBO Max's Instagram content generated 4.18B total impressions over the last 12 months.