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followers
5.19M
impressions
5.31B
likes
201M
comments
1.35M
posts
2.13K
engagement
3.77%
emv
$158M
Average per post
2.49M
Key Metrics
Impressions
monthly
Distributions
Content
104M
3.88M
98.6K
5mo ago
hbomax
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
87.7M
222K
2.71K
4mo ago
hbomax
She did that. #Euphoria
64.7M
419K
3.87K
10mo ago
hbomax
Down with the clown.
#ITWelcomeToDerry premieres October 26 on HBO Max.
61.1M
309K
4.68K
2mo ago
hbomax
First of her name. #HOTD
58.1M
2.32M
9.44K
4mo ago
hbomax
Save the date.
4.26.26
55.7M
229K
2.19K
3w ago
hbomax
Take the oath. #Lanterns premieres TONIGHT at 9pm on @hbomax.
54.5M
415K
1.26K
4mo ago
hbomax
She’s exactly who she thinks she is. #Euphoria
47.3M
1.89M
15.7K
5mo ago
hbomax
Tomorrow ⚡️
45.8M
59.7K
797
5mo ago
hbomax
One win after another. #Oscars
Congratulations to #OneBattleAfterAnother on their 6 Academy Award wins including Best Picture, Best Director, Best Adapted Screenplay, Best Supporting Actor, Best Casting, and Best Film Editing.
39.6M
2.41M
12.7K
7mo ago
hbomax
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
102K
236
6mo ago
hbomax
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
38.2M
14.4K
437
11mo ago
hbomax
Suspect everyone. #Task
37.3M
1.49M
8.76K
5mo ago
hbomax
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
34.8M
851K
9.37K
3mo ago
hbomax
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
34.2M
124K
754
4mo ago
hbomax
Certified banger. #Hacks
#JeanSmart #HannahEinbinder
33.3M
1.33M
11.9K
9mo ago
hbomax
Let’s ride. April 2026. #Euphoria
33.0M
321K
2.14K
5mo ago
hbomax
Twice the performance. #Oscars #MichaelBJordan #Sinners
32.7M
537K
3.58K
5mo ago
hbomax
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
32.0M
149K
1.66K
5mo ago
hbomax
She got the little gold guy. #Oscars #AmyMadigan #Weapons
31.8M
1.70M
25.7K
5d ago
hbomax
Welcome to a new year at Hogwarts. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas on HBO Max. #HarryPotterHBO
HBO Max (@hbomax) Instagram Stats & Analytics
HBO Max (@hbomax) has 5.19M Instagram followers with a 3.77% engagement rate over the past 12 months. Across 2.13K posts, HBO Max received 201M total likes and 4.24B impressions, averaging 94.6K likes per post. This page tracks HBO Max's performance metrics, top content, and engagement trends — updated daily.
HBO Max (@hbomax) Instagram Analytics FAQ
How many Instagram followers does HBO Max have?+
HBO Max (@hbomax) has 5.19M Instagram followers as of September 2026.
What is HBO Max's Instagram engagement rate?+
HBO Max's Instagram engagement rate is 3.77% over the last 12 months, based on 2.13K posts.
How many likes does HBO Max get on Instagram?+
HBO Max received 201M total likes across 2.13K posts in the last 12 months, averaging 94.6K likes per post.
How many Instagram impressions does HBO Max get?+
HBO Max's Instagram content generated 4.24B total impressions over the last 12 months.