NewGet @hbomax's full report
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followers
5.26M
impressions
5.36B
likes
205M
comments
1.37M
posts
2.14K
engagement
3.81%
emv
$160M
Average per post
2.51M
Key Metrics
Impressions
monthly
Distributions
Content
104M
3.89M
98.6K
6mo ago
hbomax
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
87.7M
221K
2.70K
5mo ago
hbomax
She did that. #Euphoria
70.4M
290K
2.71K
1mo ago
hbomax
Take the oath. #Lanterns premieres TONIGHT at 9pm on @hbomax.
64.7M
419K
3.87K
11mo ago
hbomax
Down with the clown.
#ITWelcomeToDerry premieres October 26 on HBO Max.
59.6M
159K
1.57K
1mo ago
hbomax
From Coach Daddy to space daddy. #Lanterns #KyleChandler #HalJordan #JohnStewart #AaronPierre
58.0M
2.32M
9.43K
5mo ago
hbomax
Save the date.
4.26.26
54.6M
416K
1.27K
5mo ago
hbomax
She’s exactly who she thinks she is. #Euphoria
47.3M
1.89M
15.7K
6mo ago
hbomax
Tomorrow ⚡️
45.8M
59.7K
795
6mo ago
hbomax
One win after another. #Oscars
Congratulations to #OneBattleAfterAnother on their 6 Academy Award wins including Best Picture, Best Director, Best Adapted Screenplay, Best Supporting Actor, Best Casting, and Best Film Editing.
39.6M
2.41M
12.6K
8mo ago
hbomax
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
102K
235
6mo ago
hbomax
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
38.2M
310K
3.11K
3mo ago
hbomax
First of her name. #HOTD
38.2M
14.4K
436
12mo ago
hbomax
Suspect everyone. #Task
37.3M
1.49M
8.75K
6mo ago
hbomax
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
34.8M
851K
9.36K
4mo ago
hbomax
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
34.2M
127K
762
5mo ago
hbomax
Certified banger. #Hacks
#JeanSmart #HannahEinbinder
33.2M
1.33M
11.9K
9mo ago
hbomax
Let’s ride. April 2026. #Euphoria
33.0M
1.76M
26.3K
3w ago
hbomax
Welcome to a new year at Hogwarts. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas on HBO Max. #HarryPotterHBO
33.0M
321K
2.13K
6mo ago
hbomax
Twice the performance. #Oscars #MichaelBJordan #Sinners
32.7M
537K
3.57K
6mo ago
hbomax
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
HBO Max (@hbomax) Instagram Stats & Analytics
HBO Max (@hbomax) has 5.26M Instagram followers with a 3.81% engagement rate over the past 12 months. Across 2.14K posts, HBO Max received 205M total likes and 5.36B impressions, averaging 95.9K likes per post. This page tracks HBO Max's performance metrics, top content, and engagement trends — updated daily.
HBO Max (@hbomax) Instagram Analytics FAQ
How many Instagram followers does HBO Max have?+
HBO Max (@hbomax) has 5.26M Instagram followers as of September 2026.
What is HBO Max's Instagram engagement rate?+
HBO Max's Instagram engagement rate is 3.81% over the last 12 months, based on 2.14K posts.
How many likes does HBO Max get on Instagram?+
HBO Max received 205M total likes across 2.14K posts in the last 12 months, averaging 95.9K likes per post.
How many Instagram impressions does HBO Max get?+
HBO Max's Instagram content generated 5.36B total impressions over the last 12 months.