NewGet @hbomax's full report
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followers
5.40M
impressions
5.53B
likes
216M
comments
1.46M
posts
2.16K
engagement
3.92%
emv
$167M
Average per post
2.56M
Key Metrics
Impressions
monthly
Distributions
Content
104M
3.89M
98.5K
7mo ago
hbomax
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
87.7M
221K
2.69K
6mo ago
hbomax
She did that. #Euphoria
77.6M
206K
1.95K
2mo ago
hbomax
From Coach Daddy to space daddy. #Lanterns #KyleChandler #HalJordan #JohnStewart #AaronPierre
72.2M
315K
2.81K
2mo ago
hbomax
Take the oath. #Lanterns premieres TONIGHT at 9pm on @hbomax.
57.9M
2.32M
9.40K
6mo ago
hbomax
Save the date.
4.26.26
54.6M
416K
1.26K
6mo ago
hbomax
She’s exactly who she thinks she is. #Euphoria
47.2M
1.89M
15.7K
7mo ago
hbomax
Tomorrow ⚡️
45.8M
59.6K
793
7mo ago
hbomax
One win after another. #Oscars
Congratulations to #OneBattleAfterAnother on their 6 Academy Award wins including Best Picture, Best Director, Best Adapted Screenplay, Best Supporting Actor, Best Casting, and Best Film Editing.
39.6M
2.41M
12.6K
9mo ago
hbomax
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
102K
234
8mo ago
hbomax
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
38.2M
310K
4.67K
4mo ago
hbomax
First of her name. #HOTD
37.3M
1.49M
8.74K
7mo ago
hbomax
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
34.9M
1.89M
27.3K
2mo ago
hbomax
Welcome to a new year at Hogwarts. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas on HBO Max. #HarryPotterHBO
34.8M
850K
9.34K
5mo ago
hbomax
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
34.3M
128K
768
6mo ago
hbomax
Certified banger. #Hacks
#JeanSmart #HannahEinbinder
34.0M
698K
37.2K
3w ago
hbomax
Guess who’s back, back again…
#GIRLS, created by and starring Lena Dunham, will return to HBO Max for five new episodes.
33.8M
26.3K
270
1mo ago
hbomax
It's about to get messy. #WARHBO
33.2M
1.33M
11.9K
11mo ago
hbomax
Let’s ride. April 2026. #Euphoria
33.0M
321K
2.13K
7mo ago
hbomax
Twice the performance. #Oscars #MichaelBJordan #Sinners
32.7M
536K
3.57K
8mo ago
hbomax
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
HBO Max (@hbomax) Instagram Stats & Analytics
HBO Max (@hbomax) has 5.40M Instagram followers with a 3.92% engagement rate over the past 12 months. Across 2.16K posts, HBO Max received 216M total likes and 5.53B impressions, averaging 100K likes per post. This page tracks HBO Max's performance metrics, top content, and engagement trends — updated daily. To benchmark @hbomax against other accounts, use Socialpruf's Instagram competitor analysis tool.
HBO Max (@hbomax) Instagram Analytics FAQ
How many Instagram followers does HBO Max have?+
HBO Max (@hbomax) has 5.40M Instagram followers as of November 2026.
What is HBO Max's Instagram engagement rate?+
HBO Max's Instagram engagement rate is 3.92% over the last 12 months, based on 2.16K posts.
How many likes does HBO Max get on Instagram?+
HBO Max received 216M total likes across 2.16K posts in the last 12 months, averaging 100K likes per post.
How many Instagram impressions does HBO Max get?+
HBO Max's Instagram content generated 5.53B total impressions over the last 12 months.
Can I compare HBO Max with other Instagram accounts?+
Yes. Add @hbomax to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.