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followers
4.94M
impressions
4.93B
likes
182M
comments
1.23M
posts
2.12K
engagement
3.65%
emv
$146M
Average per post
2.33M
Key Metrics
Impressions
monthly
Distributions
Content
133M
527K
1.77K
10mo ago
hbomax
Everything he ever wanted. #Peacemaker #DC
103M
3.86M
98.4K
3mo ago
hbomax
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
87.7M
222K
2.73K
2mo ago
hbomax
She did that. #Euphoria
64.7M
420K
3.89K
9mo ago
hbomax
Down with the clown.
#ITWelcomeToDerry premieres October 26 on HBO Max.
58.2M
2.33M
9.49K
2mo ago
hbomax
Save the date.
4.26.26
54.5M
413K
1.26K
2mo ago
hbomax
She’s exactly who she thinks she is. #Euphoria
47.2M
1.89M
15.7K
3mo ago
hbomax
Tomorrow ⚡️
45.8M
59.8K
802
4mo ago
hbomax
One win after another. #Oscars
Congratulations to #OneBattleAfterAnother on their 6 Academy Award wins including Best Picture, Best Director, Best Adapted Screenplay, Best Supporting Actor, Best Casting, and Best Film Editing.
39.6M
2.42M
12.7K
6mo ago
hbomax
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
102K
237
4mo ago
hbomax
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
38.2M
14.4K
438
9mo ago
hbomax
Suspect everyone. #Task
37.4M
1.50M
8.78K
3mo ago
hbomax
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
34.7M
849K
9.24K
1mo ago
hbomax
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
34.1M
119K
734
3mo ago
hbomax
Certified banger. #Hacks
#JeanSmart #HannahEinbinder
33.3M
1.33M
12.0K
7mo ago
hbomax
Let’s ride. April 2026. #Euphoria
33.0M
322K
2.15K
4mo ago
hbomax
Twice the performance. #Oscars #MichaelBJordan #Sinners
32.6M
532K
3.57K
4mo ago
hbomax
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
32.0M
149K
1.66K
4mo ago
hbomax
She got the little gold guy. #Oscars #AmyMadigan #Weapons
30.8M
152K
690
8mo ago
hbomax
That Derry wowie.
#ITWelcomeToDerry premieres October 26 on HBO Max.
27.8M
341K
3.07K
7mo ago
hbomax
A journey far from the throne.
#AKnightOfTheSevenKingdoms, a new #GOT series from George R.R. Martin, premieres January 18, only on HBO Max.
HBO Max (@hbomax) Instagram Stats & Analytics
HBO Max (@hbomax) has 4.94M Instagram followers with a 3.65% engagement rate over the past 12 months. Across 2.12K posts, HBO Max received 182M total likes and 3.89B impressions, averaging 86.3K likes per post. This page tracks HBO Max's performance metrics, top content, and engagement trends — updated daily.
HBO Max (@hbomax) Instagram Analytics FAQ
How many Instagram followers does HBO Max have?+
HBO Max (@hbomax) has 4.94M Instagram followers as of July 2026.
What is HBO Max's Instagram engagement rate?+
HBO Max's Instagram engagement rate is 3.65% over the last 12 months, based on 2.12K posts.
How many likes does HBO Max get on Instagram?+
HBO Max received 182M total likes across 2.12K posts in the last 12 months, averaging 86.3K likes per post.
How many Instagram impressions does HBO Max get?+
HBO Max's Instagram content generated 3.89B total impressions over the last 12 months.