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followers
4.90M
impressions
4.92B
likes
180M
comments
1.23M
posts
2.13K
engagement
3.58%
emv
$145M
Average per post
2.31M
Key Metrics
Impressions
monthly
Distributions
Content
133M
528K
1.77K
10mo ago
hbomax
Everything he ever wanted. #Peacemaker #DC
103M
3.86M
98.4K
3mo ago
hbomax
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
87.7M
222K
2.73K
2mo ago
hbomax
She did that. #Euphoria
64.7M
421K
3.89K
8mo ago
hbomax
Down with the clown.
#ITWelcomeToDerry premieres October 26 on HBO Max.
58.3M
2.33M
9.50K
2mo ago
hbomax
Save the date.
4.26.26
54.5M
412K
1.26K
2mo ago
hbomax
She’s exactly who she thinks she is. #Euphoria
47.2M
1.89M
15.7K
3mo ago
hbomax
Tomorrow ⚡️
45.8M
59.9K
802
3mo ago
hbomax
One win after another. #Oscars
Congratulations to #OneBattleAfterAnother on their 6 Academy Award wins including Best Picture, Best Director, Best Adapted Screenplay, Best Supporting Actor, Best Casting, and Best Film Editing.
45.1M
306K
2.82K
1mo ago
hbomax
My heart. #Euphoria
39.6M
2.42M
12.7K
5mo ago
hbomax
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
103K
237
4mo ago
hbomax
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
38.2M
14.5K
439
9mo ago
hbomax
Suspect everyone. #Task
37.4M
1.50M
8.79K
3mo ago
hbomax
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
34.6M
847K
9.16K
1mo ago
hbomax
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
34.1M
117K
728
2mo ago
hbomax
Certified banger. #Hacks
#JeanSmart #HannahEinbinder
33.4M
1.33M
12.0K
7mo ago
hbomax
Let’s ride. April 2026. #Euphoria
33.0M
322K
2.15K
3mo ago
hbomax
Twice the performance. #Oscars #MichaelBJordan #Sinners
32.6M
532K
3.57K
3mo ago
hbomax
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
32.0M
149K
1.66K
3mo ago
hbomax
She got the little gold guy. #Oscars #AmyMadigan #Weapons
30.8M
152K
690
8mo ago
hbomax
That Derry wowie.
#ITWelcomeToDerry premieres October 26 on HBO Max.
HBO Max (@hbomax) Instagram Stats & Analytics
HBO Max (@hbomax) has 4.90M Instagram followers with a 3.58% engagement rate over the past 12 months. Across 2.13K posts, HBO Max received 180M total likes and 3.83B impressions, averaging 84.3K likes per post. This page tracks HBO Max's performance metrics, top content, and engagement trends — updated daily.
HBO Max (@hbomax) Instagram Analytics FAQ
How many Instagram followers does HBO Max have?+
HBO Max (@hbomax) has 4.90M Instagram followers as of July 2026.
What is HBO Max's Instagram engagement rate?+
HBO Max's Instagram engagement rate is 3.58% over the last 12 months, based on 2.13K posts.
How many likes does HBO Max get on Instagram?+
HBO Max received 180M total likes across 2.13K posts in the last 12 months, averaging 84.3K likes per post.
How many Instagram impressions does HBO Max get?+
HBO Max's Instagram content generated 3.83B total impressions over the last 12 months.