NewGet @ursamajorvt's full report
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followers
128K
impressions
2.07M
likes
16.9K
comments
2.97K
posts
303
engagement
0.949%
emv
$49.6K
Average per post
6.84K

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Distributions

Top Content

No fuss. No frills. Just good, clean skincare.

That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
390K
153
2
11mo ago
ursamajorvt
No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
The holiday shop is open! ✨

'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. 

Take a peek at the link in bio. 🎁
224K
112
2
11mo ago
ursamajorvt
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
Let’s hear it for the pollinators. Half of our ingredient list owes them a thank-you note. 🐝
200K
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35
1mo ago
ursamajorvt
Let’s hear it for the pollinators. Half of our ingredient list owes them a thank-you note. 🐝
An end-of-summer stunner. 🌅🤩 Captured by @danielschechner
199K
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51
1mo ago
ursamajorvt
An end-of-summer stunner. 🌅🤩 Captured by @danielschechner
Talk about supernatural... Shoutout to our home state of Vermont for putting on a show for us every fall. 🍂🌲
108K
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28
1mo ago
ursamajorvt
Talk about supernatural... Shoutout to our home state of Vermont for putting on a show for us every fall. 🍂🌲
Imagine cracking a cedar bough, crushing a spearmint leaf, and squeezing a fresh lime, all at once. That’s what hits you every time you lather up Fantastic Face Wash. Forest-powered freshness from real plant extracts, never anything synthetic.
87.6K
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7
1mo ago
ursamajorvt
Imagine cracking a cedar bough, crushing a spearmint leaf, and squeezing a fresh lime, all at once. That’s what hits you every time you lather up Fantastic Face Wash. Forest-powered freshness from real plant extracts, never anything synthetic.
Outdoor showers are always in season.
83.4K
hidden
2
1mo ago
ursamajorvt
Outdoor showers are always in season.
Sneaking in one more late-summer dip in Lake Willoughby with @jaredreinfeldt.
75.1K
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8
1mo ago
ursamajorvt
Sneaking in one more late-summer dip in Lake Willoughby with @jaredreinfeldt.
We’ve reduced our plastic use by more than 50% in recent years. Good.

We still use some. Not so good.

So for every pound of plastic in our packaging, we pay to recover two pounds of nature-bound plastic.

Being Plastic Negative costs us real money every year. We like that. It helps hold our feet to the fire until there’s a whole lot less plastic left to account for. @repurpose_global
58.7K
2.35K
13
3w ago
ursamajorvt
We’ve reduced our plastic use by more than 50% in recent years. Good. We still use some. Not so good. So for every pound of plastic in our packaging, we pay to recover two pounds of nature-bound plastic. Being Plastic Negative costs us real money every year. We like that. It helps hold our feet to the fire until there’s a whole lot less plastic left to account for. @repurpose_global
Your skin’s sweater-weather secret weapon. 🍂 Packed with omega-rich Sea Buckthorn and Black Currant, one of Golden Hour’s specialities is supporting your skin’s moisture barrier as cooler, drier weather starts to set in.
27.4K
1.09K
11
4w ago
ursamajorvt
Your skin’s sweater-weather secret weapon. 🍂 Packed with omega-rich Sea Buckthorn and Black Currant, one of Golden Hour’s specialities is supporting your skin’s moisture barrier as cooler, drier weather starts to set in.
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
16.0K
1.42K
19
8mo ago
ursamajorvt
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
No AI shenanigans here. Just real people, with real results: glowing, beautiful skin.
14.8K
hidden
7
2mo ago
ursamajorvt
No AI shenanigans here. Just real people, with real results: glowing, beautiful skin.
Big shoutout to our intrepid wholesale team who showed up, set up, and made our corner of @shoppeobject NYC feel so Ursa Major. 🤩
10.6K
390
5
4w ago
ursamajorvt
Big shoutout to our intrepid wholesale team who showed up, set up, and made our corner of @shoppeobject NYC feel so Ursa Major. 🤩
the best best giveaway ft. the most perfect tote from @parkerthatch packed with all the skincare essentials from @ursamajorvt you need to ride out the sticky days of summer (& beyond!) 

to enter: leave a comment on this post—an emoji! tag a friend! tell me your secrets! & be following the whole gang @parkerthatch @ursamajorvt & me :-)

winner will be selected on monday 8/17! can’t wait for one of you to receive! ❤️‍🔥
8.78K
183
129
1mo ago
ursamajorvt
the best best giveaway ft. the most perfect tote from @parkerthatch packed with all the skincare essentials from @ursamajorvt you need to ride out the sticky days of summer (& beyond!) to enter: leave a comment on this post—an emoji! tag a friend! tell me your secrets! & be following the whole gang @parkerthatch @ursamajorvt & me :-) winner will be selected on monday 8/17! can’t wait for one of you to receive! ❤️‍🔥
The year is 2016…

Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
8.63K
345
30
8mo ago
ursamajorvt
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲

📸: @michysmindfulnessmission
7.80K
312
16
9mo ago
ursamajorvt
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
Always keeping it real @ursamajoremily ✨
7.35K
386
12
3w ago
ursamajorvt
Always keeping it real @ursamajoremily ✨
Less daylight. More radiance. We made this brightness-boosting serum with two stable forms of Vitamin C, plus powerful forest actives, to help brighten dull skin—and fade any stubborn summer sun spots.
7.18K
287
1
3w ago
ursamajorvt
Less daylight. More radiance. We made this brightness-boosting serum with two stable forms of Vitamin C, plus powerful forest actives, to help brighten dull skin—and fade any stubborn summer sun spots.
GIVEAWAY ALERT! [Closed] 
We made a small batch of these Golden Hour sweatshirts, and we wanted to give a few away. 

For a chance to win one for you + a friend:
🌞 Follow @ursamajorvt
🌞 Comment GOLDEN
🌞 Tag the friend you’d share the Golden Hour with

We’ll pick two winners at random, and each winner + their tagged friend will get a sweatshirt. Giveaway ends Saturday, October 3 at midnight. Good luck!
7.13K
296
520
1w ago
ursamajorvt
GIVEAWAY ALERT! [Closed] We made a small batch of these Golden Hour sweatshirts, and we wanted to give a few away. For a chance to win one for you + a friend: 🌞 Follow @ursamajorvt 🌞 Comment GOLDEN 🌞 Tag the friend you’d share the Golden Hour with We’ll pick two winners at random, and each winner + their tagged friend will get a sweatshirt. Giveaway ends Saturday, October 3 at midnight. Good luck!
And just like that, the Green Mountains aren’t looking so green. ❄️👀

📸: @michysmindfulnessmission
7.03K
281
11
11mo ago
ursamajorvt
And just like that, the Green Mountains aren’t looking so green. ❄️👀 📸: @michysmindfulnessmission

Ursa Major Skincare (@ursamajorvt) Instagram Stats & Analytics

Ursa Major Skincare (@ursamajorvt) has 128K Instagram followers with a 0.95% engagement rate over the past 12 months. Across 303 posts, Ursa Major Skincare received 16.9K total likes and 2.07M impressions, averaging 55.6 likes per post. This page tracks Ursa Major Skincare's performance metrics, top content, and engagement trends — updated daily. To benchmark @ursamajorvt against other accounts, use Socialpruf's Instagram competitor analysis tool.

Ursa Major Skincare (@ursamajorvt) Instagram Analytics FAQ

How many Instagram followers does Ursa Major Skincare have?+
Ursa Major Skincare (@ursamajorvt) has 128K Instagram followers as of October 2026.
What is Ursa Major Skincare's Instagram engagement rate?+
Ursa Major Skincare's Instagram engagement rate is 0.95% over the last 12 months, based on 303 posts.
How many likes does Ursa Major Skincare get on Instagram?+
Ursa Major Skincare received 16.9K total likes across 303 posts in the last 12 months, averaging 55.6 likes per post.
How many Instagram impressions does Ursa Major Skincare get?+
Ursa Major Skincare's Instagram content generated 2.07M total impressions over the last 12 months.
Can I compare Ursa Major Skincare with other Instagram accounts?+
Yes. Add @ursamajorvt to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.