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followers
126K
impressions
1.31M
likes
14.9K
comments
2.26K
posts
303
engagement
0.913%
emv
$33.0K
Average per post
4.33K

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No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
390K
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9mo ago
ursamajorvt
No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
224K
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9mo ago
ursamajorvt
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
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10mo ago
ursamajorvt
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
Them: How’s your summer? Me: Meh, fair to middling. My Skin: Honestly? It just keeps getting better… Get your own @ursamajorvt Essential Face Wipes to clean up and smell AMAZING after your boring summer adventures! Your skin will thank you. Link in bio #madeinvermont
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11mo ago
ursamajorvt
Them: How’s your summer? Me: Meh, fair to middling. My Skin: Honestly? It just keeps getting better… Get your own @ursamajorvt Essential Face Wipes to clean up and smell AMAZING after your boring summer adventures! Your skin will thank you. Link in bio #madeinvermont
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
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6mo ago
ursamajorvt
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
No AI shenanigans here. Just real people, with real results: glowing, beautiful skin.
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4w ago
ursamajorvt
No AI shenanigans here. Just real people, with real results: glowing, beautiful skin.
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
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10mo ago
ursamajorvt
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
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10mo ago
ursamajorvt
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
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6mo ago
ursamajorvt
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
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7mo ago
ursamajorvt
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
And just like that, the Green Mountains aren’t looking so green. ❄️👀 📸: @michysmindfulnessmission
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9mo ago
ursamajorvt
And just like that, the Green Mountains aren’t looking so green. ❄️👀 📸: @michysmindfulnessmission
🎉CLOSED🎉 15 years! 🥳 From a bright idea in Vermont to a full-on adventure, it’s been an incredible journey. We’ve always believed in doing things a little differently, and we’re so grateful for this amazing community that’s joined us along the way. To celebrate 15 years (and to say a huge thank you), we’re hosting a giveaway! 5 lucky winners will win a curated 15th Birthday Bundle of Ursa Major products and limited-edition accessories. All orders placed today will automatically entered to win. For no purchase entry: 💙 LIKE this post 💙 COMMENT “Fifteen 🎉” and we’ll DM you a link to sign up for our email list 💙 Bonus! TAG your adventure buddy Good luck! And thank you for being on this journey with us. 💙 Giveaway closes December 5th, 2025 at 11:59 PM EST. 5 winners total will be selected. Winners will be notified via DM or email from an official Ursa Major account. This giveaway is not sponsored by Instagram.
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8mo ago
ursamajorvt
🎉CLOSED🎉 15 years! 🥳 From a bright idea in Vermont to a full-on adventure, it’s been an incredible journey. We’ve always believed in doing things a little differently, and we’re so grateful for this amazing community that’s joined us along the way. To celebrate 15 years (and to say a huge thank you), we’re hosting a giveaway! 5 lucky winners will win a curated 15th Birthday Bundle of Ursa Major products and limited-edition accessories. All orders placed today will automatically entered to win. For no purchase entry: 💙 LIKE this post 💙 COMMENT “Fifteen 🎉” and we’ll DM you a link to sign up for our email list 💙 Bonus! TAG your adventure buddy Good luck! And thank you for being on this journey with us. 💙 Giveaway closes December 5th, 2025 at 11:59 PM EST. 5 winners total will be selected. Winners will be notified via DM or email from an official Ursa Major account. This giveaway is not sponsored by Instagram.
15 years of Ursa Major 💙 Swipe to read the full letter from Emily & Oliver.
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8mo ago
ursamajorvt
15 years of Ursa Major 💙 Swipe to read the full letter from Emily & Oliver.
Meet U.S. biathlete (and Vermont native) @chlolevins 👋 Between racing and training, her schedule is intense—but her skincare routine? Quick, simple, and effective. Quick facts: 🏔️ Fell in love with Nordic in the woods of Vermont 🎓 Middlebury College alum 🥇 Qualified alternate for the U.S. Biathlon Team 🌍 Currently competing across Europe and Scandinavia all winter long 🍁 Based in Williston, VT when she’s stateside 💙 Winter skincare MVP: Alpine Rich Cream (obviously!)
6.13K
hidden
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6mo ago
ursamajorvt
Meet U.S. biathlete (and Vermont native) @chlolevins 👋 Between racing and training, her schedule is intense—but her skincare routine? Quick, simple, and effective. Quick facts: 🏔️ Fell in love with Nordic in the woods of Vermont 🎓 Middlebury College alum 🥇 Qualified alternate for the U.S. Biathlon Team 🌍 Currently competing across Europe and Scandinavia all winter long 🍁 Based in Williston, VT when she’s stateside 💙 Winter skincare MVP: Alpine Rich Cream (obviously!)
For anyone who’s ever dreamed of diving into a big tub of Golden Hour Recovery Cream: friendly reminder that Golden Hour Body Butter exists.
6.02K
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1mo ago
ursamajorvt
For anyone who’s ever dreamed of diving into a big tub of Golden Hour Recovery Cream: friendly reminder that Golden Hour Body Butter exists.
How the Ursa Major crew does winter. ❄️(Heavy on the layers, heavier on the fun!).
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239
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6mo ago
ursamajorvt
How the Ursa Major crew does winter. ❄️(Heavy on the layers, heavier on the fun!).
[Giveaway closed] It’s giveaway time! Rise, shine, and join the club ☀️ We’re giving away our new Sunny Start Eye Serum, plus a Sunny Start Club hat (a friends & family exclusive you won’t find on our site!)—to 2 winners! To enter: 💙 Follow @ursamajorvt and like this post 💙 Tag a friend (you’ll both be entered to win) Giveaway closes May 24th, 2026 at 11:59 PM EST. 2 winners total will be selected. Winners will be notified via DM from the official Ursa Major account. This giveaway is not sponsored by or affiliated with Instagram.
5.62K
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2mo ago
ursamajorvt
[Giveaway closed] It’s giveaway time! Rise, shine, and join the club ☀️ We’re giving away our new Sunny Start Eye Serum, plus a Sunny Start Club hat (a friends & family exclusive you won’t find on our site!)—to 2 winners! To enter: 💙 Follow @ursamajorvt and like this post 💙 Tag a friend (you’ll both be entered to win) Giveaway closes May 24th, 2026 at 11:59 PM EST. 2 winners total will be selected. Winners will be notified via DM from the official Ursa Major account. This giveaway is not sponsored by or affiliated with Instagram.
It's like an "easy button" for your fall skincare. When life gets busy, you need a simple system that just works. This trio has you covered with all the benefits, no guesswork required: 🌅 Golden Hour Recovery Cream: Deeply calming hydration for full-faced replenishment. 🌊 Fantastic Face Wash: A satisfyingly foamy cleanser for super clean and balanced skin. 🍊 Brighten Up Vitamin C Serum: A powerhouse formula to help fade sun spots and bring on brightness.
5.55K
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3
11mo ago
ursamajorvt
It's like an "easy button" for your fall skincare. When life gets busy, you need a simple system that just works. This trio has you covered with all the benefits, no guesswork required: 🌅 Golden Hour Recovery Cream: Deeply calming hydration for full-faced replenishment. 🌊 Fantastic Face Wash: A satisfyingly foamy cleanser for super clean and balanced skin. 🍊 Brighten Up Vitamin C Serum: A powerhouse formula to help fade sun spots and bring on brightness.
Peace of mind = knowing exactly what's in your moisturizer (and relying on it to protect your skin when the weather gets cold and dry). Our Alpine Rich Cream delivers on both 🏔️✔️
5.32K
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9mo ago
ursamajorvt
Peace of mind = knowing exactly what's in your moisturizer (and relying on it to protect your skin when the weather gets cold and dry). Our Alpine Rich Cream delivers on both 🏔️✔️
Our co-founder Emily’s nighttime power move: Lunar Bloom Retinal Serum + Alpine Rich Cream. One refines. One protects. Together, they’re unstoppable.
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5mo ago
ursamajorvt
Our co-founder Emily’s nighttime power move: Lunar Bloom Retinal Serum + Alpine Rich Cream. One refines. One protects. Together, they’re unstoppable.

Ursa Major Skincare (@ursamajorvt) Instagram Stats & Analytics

Ursa Major Skincare (@ursamajorvt) has 126K Instagram followers with a 0.91% engagement rate over the past 12 months. Across 303 posts, Ursa Major Skincare received 14.9K total likes and 1.12M impressions, averaging 49.1 likes per post. This page tracks Ursa Major Skincare's performance metrics, top content, and engagement trends — updated daily.

Ursa Major Skincare (@ursamajorvt) Instagram Analytics FAQ

How many Instagram followers does Ursa Major Skincare have?+
Ursa Major Skincare (@ursamajorvt) has 126K Instagram followers as of August 2026.
What is Ursa Major Skincare's Instagram engagement rate?+
Ursa Major Skincare's Instagram engagement rate is 0.91% over the last 12 months, based on 303 posts.
How many likes does Ursa Major Skincare get on Instagram?+
Ursa Major Skincare received 14.9K total likes across 303 posts in the last 12 months, averaging 49.1 likes per post.
How many Instagram impressions does Ursa Major Skincare get?+
Ursa Major Skincare's Instagram content generated 1.12M total impressions over the last 12 months.