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followers
127K
impressions
1.45M
likes
12.2K
comments
2.28K
posts
303
engagement
0.727%
emv
$35.2K
Average per post
4.79K

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No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
390K
153
2
9mo ago
ursamajorvt
No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
224K
112
2
10mo ago
ursamajorvt
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
Imagine cracking a cedar bough, crushing a spearmint leaf, and squeezing a fresh lime, all at once. That’s what hits you every time you lather up Fantastic Face Wash. Forest-powered freshness from real plant extracts, never anything synthetic.
86.9K
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7
2w ago
ursamajorvt
Imagine cracking a cedar bough, crushing a spearmint leaf, and squeezing a fresh lime, all at once. That’s what hits you every time you lather up Fantastic Face Wash. Forest-powered freshness from real plant extracts, never anything synthetic.
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
51.8K
99
8
11mo ago
ursamajorvt
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
Sneaking in one more late-summer dip in Lake Willoughby with @jaredreinfeldt.
45.6K
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3
5d ago
ursamajorvt
Sneaking in one more late-summer dip in Lake Willoughby with @jaredreinfeldt.
An end-of-summer stunner. 🌅🤩 Captured by @danielschechner
36.2K
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12
1w ago
ursamajorvt
An end-of-summer stunner. 🌅🤩 Captured by @danielschechner
Let’s hear it for the pollinators. Half of our ingredient list owes them a thank-you note. 🐝
28.7K
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4
1w ago
ursamajorvt
Let’s hear it for the pollinators. Half of our ingredient list owes them a thank-you note. 🐝
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
16.0K
1.42K
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7mo ago
ursamajorvt
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
No AI shenanigans here. Just real people, with real results: glowing, beautiful skin.
14.6K
hidden
6
1mo ago
ursamajorvt
No AI shenanigans here. Just real people, with real results: glowing, beautiful skin.
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
13.0K
489
18
11mo ago
ursamajorvt
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
12.6K
503
18
11mo ago
ursamajorvt
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
8.63K
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7mo ago
ursamajorvt
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
7.80K
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16
8mo ago
ursamajorvt
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
the best best giveaway ft. the most perfect tote from @parkerthatch packed with all the skincare essentials from @ursamajorvt you need to ride out the sticky days of summer (& beyond!) to enter: leave a comment on this post—an emoji! tag a friend! tell me your secrets! & be following the whole gang @parkerthatch @ursamajorvt & me :-) winner will be selected on monday 8/17! can’t wait for one of you to receive! ❤️‍🔥
7.63K
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129
2w ago
ursamajorvt
the best best giveaway ft. the most perfect tote from @parkerthatch packed with all the skincare essentials from @ursamajorvt you need to ride out the sticky days of summer (& beyond!) to enter: leave a comment on this post—an emoji! tag a friend! tell me your secrets! & be following the whole gang @parkerthatch @ursamajorvt & me :-) winner will be selected on monday 8/17! can’t wait for one of you to receive! ❤️‍🔥
And just like that, the Green Mountains aren’t looking so green. ❄️👀 📸: @michysmindfulnessmission
7.03K
281
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9mo ago
ursamajorvt
And just like that, the Green Mountains aren’t looking so green. ❄️👀 📸: @michysmindfulnessmission
🎉CLOSED🎉 15 years! 🥳 From a bright idea in Vermont to a full-on adventure, it’s been an incredible journey. We’ve always believed in doing things a little differently, and we’re so grateful for this amazing community that’s joined us along the way. To celebrate 15 years (and to say a huge thank you), we’re hosting a giveaway! 5 lucky winners will win a curated 15th Birthday Bundle of Ursa Major products and limited-edition accessories. All orders placed today will automatically entered to win. For no purchase entry: 💙 LIKE this post 💙 COMMENT “Fifteen 🎉” and we’ll DM you a link to sign up for our email list 💙 Bonus! TAG your adventure buddy Good luck! And thank you for being on this journey with us. 💙 Giveaway closes December 5th, 2025 at 11:59 PM EST. 5 winners total will be selected. Winners will be notified via DM or email from an official Ursa Major account. This giveaway is not sponsored by Instagram.
6.87K
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9mo ago
ursamajorvt
🎉CLOSED🎉 15 years! 🥳 From a bright idea in Vermont to a full-on adventure, it’s been an incredible journey. We’ve always believed in doing things a little differently, and we’re so grateful for this amazing community that’s joined us along the way. To celebrate 15 years (and to say a huge thank you), we’re hosting a giveaway! 5 lucky winners will win a curated 15th Birthday Bundle of Ursa Major products and limited-edition accessories. All orders placed today will automatically entered to win. For no purchase entry: 💙 LIKE this post 💙 COMMENT “Fifteen 🎉” and we’ll DM you a link to sign up for our email list 💙 Bonus! TAG your adventure buddy Good luck! And thank you for being on this journey with us. 💙 Giveaway closes December 5th, 2025 at 11:59 PM EST. 5 winners total will be selected. Winners will be notified via DM or email from an official Ursa Major account. This giveaway is not sponsored by Instagram.
15 years of Ursa Major 💙 Swipe to read the full letter from Emily & Oliver.
6.85K
274
32
8mo ago
ursamajorvt
15 years of Ursa Major 💙 Swipe to read the full letter from Emily & Oliver.
For anyone who’s ever dreamed of diving into a big tub of Golden Hour Recovery Cream: friendly reminder that Golden Hour Body Butter exists.
6.22K
hidden
2
2mo ago
ursamajorvt
For anyone who’s ever dreamed of diving into a big tub of Golden Hour Recovery Cream: friendly reminder that Golden Hour Body Butter exists.
Meet U.S. biathlete (and Vermont native) @chlolevins 👋 Between racing and training, her schedule is intense—but her skincare routine? Quick, simple, and effective. Quick facts: 🏔️ Fell in love with Nordic in the woods of Vermont 🎓 Middlebury College alum 🥇 Qualified alternate for the U.S. Biathlon Team 🌍 Currently competing across Europe and Scandinavia all winter long 🍁 Based in Williston, VT when she’s stateside 💙 Winter skincare MVP: Alpine Rich Cream (obviously!)
6.14K
hidden
4
6mo ago
ursamajorvt
Meet U.S. biathlete (and Vermont native) @chlolevins 👋 Between racing and training, her schedule is intense—but her skincare routine? Quick, simple, and effective. Quick facts: 🏔️ Fell in love with Nordic in the woods of Vermont 🎓 Middlebury College alum 🥇 Qualified alternate for the U.S. Biathlon Team 🌍 Currently competing across Europe and Scandinavia all winter long 🍁 Based in Williston, VT when she’s stateside 💙 Winter skincare MVP: Alpine Rich Cream (obviously!)
How the Ursa Major crew does winter. ❄️(Heavy on the layers, heavier on the fun!).
5.98K
239
12
7mo ago
ursamajorvt
How the Ursa Major crew does winter. ❄️(Heavy on the layers, heavier on the fun!).

Ursa Major Skincare (@ursamajorvt) Instagram Stats & Analytics

Ursa Major Skincare (@ursamajorvt) has 127K Instagram followers with a 0.73% engagement rate over the past 12 months. Across 303 posts, Ursa Major Skincare received 12.2K total likes and 1.28M impressions, averaging 40.2 likes per post. This page tracks Ursa Major Skincare's performance metrics, top content, and engagement trends — updated daily.

Ursa Major Skincare (@ursamajorvt) Instagram Analytics FAQ

How many Instagram followers does Ursa Major Skincare have?+
Ursa Major Skincare (@ursamajorvt) has 127K Instagram followers as of September 2026.
What is Ursa Major Skincare's Instagram engagement rate?+
Ursa Major Skincare's Instagram engagement rate is 0.73% over the last 12 months, based on 303 posts.
How many likes does Ursa Major Skincare get on Instagram?+
Ursa Major Skincare received 12.2K total likes across 303 posts in the last 12 months, averaging 40.2 likes per post.
How many Instagram impressions does Ursa Major Skincare get?+
Ursa Major Skincare's Instagram content generated 1.28M total impressions over the last 12 months.