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followers
125K
impressions
1.40M
likes
20.6K
comments
3.08K
posts
307
engagement
1.02%
emv
$37.0K
Average per post
4.57K

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Top Content

No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
390K
152
2
7mo ago
ursamajorvt
No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
224K
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8mo ago
ursamajorvt
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
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9mo ago
ursamajorvt
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
Them: How’s your summer? Me: Meh, fair to middling. My Skin: Honestly? It just keeps getting better… Get your own @ursamajorvt Essential Face Wipes to clean up and smell AMAZING after your boring summer adventures! Your skin will thank you. Link in bio #madeinvermont
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10mo ago
ursamajorvt
Them: How’s your summer? Me: Meh, fair to middling. My Skin: Honestly? It just keeps getting better… Get your own @ursamajorvt Essential Face Wipes to clean up and smell AMAZING after your boring summer adventures! Your skin will thank you. Link in bio #madeinvermont
The best things in life aren’t things.
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11mo ago
ursamajorvt
The best things in life aren’t things.
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
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5mo ago
ursamajorvt
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
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9mo ago
ursamajorvt
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
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9mo ago
ursamajorvt
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
✨ END OF SUMMER GIVEAWAY CLOSED!✨ There's still so much adventuring to be done before the season ends, and we want to help you make the most of every last moment. So we’re giving one lucky somebody the ultimate end-of-summer kit! Each winner will receive a tote bag packed with: 🌲 Our 40-pack(!) Essential Face Wipes to refresh on the go 🧢 Limited-edition Ursa Major gear to take along with you 💧 A @binkmade water bottle to keep you hydrated To enter: 👍 Like this post 🗺️ Comment below with one adventure on your summer bucket list + tag two friends you’d bring with you! Good luck and get out there!
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10mo ago
ursamajorvt
✨ END OF SUMMER GIVEAWAY CLOSED!✨ There's still so much adventuring to be done before the season ends, and we want to help you make the most of every last moment. So we’re giving one lucky somebody the ultimate end-of-summer kit! Each winner will receive a tote bag packed with: 🌲 Our 40-pack(!) Essential Face Wipes to refresh on the go 🧢 Limited-edition Ursa Major gear to take along with you 💧 A @binkmade water bottle to keep you hydrated To enter: 👍 Like this post 🗺️ Comment below with one adventure on your summer bucket list + tag two friends you’d bring with you! Good luck and get out there!
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
8.63K
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5mo ago
ursamajorvt
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
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6mo ago
ursamajorvt
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
✨GIVEAWAY CLOSED✨ Wherever summer takes you, bring some Essential Face Wipes—and bring us along, too! We’re giving THREE lucky winners a 40-pack of our Essential Face Wipes to fuel their summer adventures. To enter: 👍 Like this post 💬 Tag a travel buddy who you'd love to go on a summer adventure with (the trail, the beach, the bucket-list spot you can't stop thinking about?) BONUS ENTRY: For an extra chance to win, show us where you’re taking your wipes by posting to your stories and tagging @ursamajorvt! 📸
7.79K
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11mo ago
ursamajorvt
✨GIVEAWAY CLOSED✨ Wherever summer takes you, bring some Essential Face Wipes—and bring us along, too! We’re giving THREE lucky winners a 40-pack of our Essential Face Wipes to fuel their summer adventures. To enter: 👍 Like this post 💬 Tag a travel buddy who you'd love to go on a summer adventure with (the trail, the beach, the bucket-list spot you can't stop thinking about?) BONUS ENTRY: For an extra chance to win, show us where you’re taking your wipes by posting to your stories and tagging @ursamajorvt! 📸
Come say hi! We’ll be popping up in NYC TODAY! (with a new collection to share ✨). 4:30-6:30PM The Mandarin 113 Madison St, NYC Free product & goodies to the first 100 guests! See you there!
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11mo ago
ursamajorvt
Come say hi! We’ll be popping up in NYC TODAY! (with a new collection to share ✨). 4:30-6:30PM The Mandarin 113 Madison St, NYC Free product & goodies to the first 100 guests! See you there!
A little postcard from our weekend retreat in Lake Arrowhead 🌲 We brought together some of amazing community members for a few days of resetting and recharging with forest walks, lake plunges, and quiet moments of connection. Swipe through to see a few of our favorite moments from this trip ➡️
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11mo ago
ursamajorvt
A little postcard from our weekend retreat in Lake Arrowhead 🌲 We brought together some of amazing community members for a few days of resetting and recharging with forest walks, lake plunges, and quiet moments of connection. Swipe through to see a few of our favorite moments from this trip ➡️
We’re still buzzing from the energy at our Golden Hour pop-up event in NYC. It was so special to gather, share a sweet treat, and introduce our new collection to so many friends, old and new. We can’t wait to share this latest creation with you! Just 2 more days ✨
7.15K
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11mo ago
ursamajorvt
We’re still buzzing from the energy at our Golden Hour pop-up event in NYC. It was so special to gather, share a sweet treat, and introduce our new collection to so many friends, old and new. We can’t wait to share this latest creation with you! Just 2 more days ✨
And just like that, the Green Mountains aren’t looking so green. ❄️👀 📸: @michysmindfulnessmission
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7mo ago
ursamajorvt
And just like that, the Green Mountains aren’t looking so green. ❄️👀 📸: @michysmindfulnessmission
🎉CLOSED🎉 15 years! 🥳 From a bright idea in Vermont to a full-on adventure, it’s been an incredible journey. We’ve always believed in doing things a little differently, and we’re so grateful for this amazing community that’s joined us along the way. To celebrate 15 years (and to say a huge thank you), we’re hosting a giveaway! 5 lucky winners will win a curated 15th Birthday Bundle of Ursa Major products and limited-edition accessories. All orders placed today will automatically entered to win. For no purchase entry: 💙 LIKE this post 💙 COMMENT “Fifteen 🎉” and we’ll DM you a link to sign up for our email list 💙 Bonus! TAG your adventure buddy Good luck! And thank you for being on this journey with us. 💙 Giveaway closes December 5th, 2025 at 11:59 PM EST. 5 winners total will be selected. Winners will be notified via DM or email from an official Ursa Major account. This giveaway is not sponsored by Instagram.
6.86K
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7mo ago
ursamajorvt
🎉CLOSED🎉 15 years! 🥳 From a bright idea in Vermont to a full-on adventure, it’s been an incredible journey. We’ve always believed in doing things a little differently, and we’re so grateful for this amazing community that’s joined us along the way. To celebrate 15 years (and to say a huge thank you), we’re hosting a giveaway! 5 lucky winners will win a curated 15th Birthday Bundle of Ursa Major products and limited-edition accessories. All orders placed today will automatically entered to win. For no purchase entry: 💙 LIKE this post 💙 COMMENT “Fifteen 🎉” and we’ll DM you a link to sign up for our email list 💙 Bonus! TAG your adventure buddy Good luck! And thank you for being on this journey with us. 💙 Giveaway closes December 5th, 2025 at 11:59 PM EST. 5 winners total will be selected. Winners will be notified via DM or email from an official Ursa Major account. This giveaway is not sponsored by Instagram.
15 years of Ursa Major 💙 Swipe to read the full letter from Emily & Oliver.
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274
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6mo ago
ursamajorvt
15 years of Ursa Major 💙 Swipe to read the full letter from Emily & Oliver.
A love letter to the wild backroads of Vermont, captured in images and words by our friend @pete.curialle. "There’s something about the backroads of Vermont that captivate me. They’re wild, unpredictable, and full of surprises. The way the light filters through the trees, the old barns, the forgotten stone walls, and the strange looks from farm animals as I breeze by. All fragments of a bigger story I piece together with every ride."
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11mo ago
ursamajorvt
A love letter to the wild backroads of Vermont, captured in images and words by our friend @pete.curialle. "There’s something about the backroads of Vermont that captivate me. They’re wild, unpredictable, and full of surprises. The way the light filters through the trees, the old barns, the forgotten stone walls, and the strange looks from farm animals as I breeze by. All fragments of a bigger story I piece together with every ride."
Meet U.S. biathlete (and Vermont native) @chlolevins 👋 Between racing and training, her schedule is intense—but her skincare routine? Quick, simple, and effective. Quick facts: 🏔️ Fell in love with Nordic in the woods of Vermont 🎓 Middlebury College alum 🥇 Qualified alternate for the U.S. Biathlon Team 🌍 Currently competing across Europe and Scandinavia all winter long 🍁 Based in Williston, VT when she’s stateside 💙 Winter skincare MVP: Alpine Rich Cream (obviously!)
6.09K
hidden
4
4mo ago
ursamajorvt
Meet U.S. biathlete (and Vermont native) @chlolevins 👋 Between racing and training, her schedule is intense—but her skincare routine? Quick, simple, and effective. Quick facts: 🏔️ Fell in love with Nordic in the woods of Vermont 🎓 Middlebury College alum 🥇 Qualified alternate for the U.S. Biathlon Team 🌍 Currently competing across Europe and Scandinavia all winter long 🍁 Based in Williston, VT when she’s stateside 💙 Winter skincare MVP: Alpine Rich Cream (obviously!)

Ursa Major Skincare (@ursamajorvt) Instagram Stats & Analytics

Ursa Major Skincare (@ursamajorvt) has 125K Instagram followers with a 1.02% engagement rate over the past 12 months. Across 307 posts, Ursa Major Skincare received 20.6K total likes and 1.11M impressions, averaging 67.0 likes per post. This page tracks Ursa Major Skincare's performance metrics, top content, and engagement trends — updated daily.

Ursa Major Skincare (@ursamajorvt) Instagram Analytics FAQ

How many Instagram followers does Ursa Major Skincare have?+
Ursa Major Skincare (@ursamajorvt) has 125K Instagram followers as of July 2026.
What is Ursa Major Skincare's Instagram engagement rate?+
Ursa Major Skincare's Instagram engagement rate is 1.02% over the last 12 months, based on 307 posts.
How many likes does Ursa Major Skincare get on Instagram?+
Ursa Major Skincare received 20.6K total likes across 307 posts in the last 12 months, averaging 67.0 likes per post.
How many Instagram impressions does Ursa Major Skincare get?+
Ursa Major Skincare's Instagram content generated 1.11M total impressions over the last 12 months.