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followers
123K
impressions
1.61M
likes
27.3K
comments
3.40K
posts
314
engagement
1.12%
emv
$43.3K
Average per post
5.13K

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No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
390K
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4mo ago
ursamajorvt
No fuss. No frills. Just good, clean skincare. That’s the idea behind our essentials for the guys: powerhouse formulas for anyone who wants great skin without the guesswork. It’s that simple!
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
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5mo ago
ursamajorvt
The holiday shop is open! ✨ 'Tis the season for clean gifts for all the brightest spirits on your list—from performance-packed sets, to stocking-sized surprises, to hydrating winter heroes. Take a peek at the link in bio. 🎁
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
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6mo ago
ursamajorvt
A few thoughts from our co-founder Emily on why we started this journey with Ursa Major 💙 here's to feeling good in your skin!
Them: How’s your summer? Me: Meh, fair to middling. My Skin: Honestly? It just keeps getting better… Get your own @ursamajorvt Essential Face Wipes to clean up and smell AMAZING after your boring summer adventures! Your skin will thank you. Link in bio #madeinvermont
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7mo ago
ursamajorvt
Them: How’s your summer? Me: Meh, fair to middling. My Skin: Honestly? It just keeps getting better… Get your own @ursamajorvt Essential Face Wipes to clean up and smell AMAZING after your boring summer adventures! Your skin will thank you. Link in bio #madeinvermont
Some sunshine for the soul, and something hydrating for the skin ✨ Ursa Major’s new Forest Water Hyaluronic Serum is a little bottle of light, cool, skin-plumping magic. @ursamajorvt
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11mo ago
ursamajorvt
Some sunshine for the soul, and something hydrating for the skin ✨ Ursa Major’s new Forest Water Hyaluronic Serum is a little bottle of light, cool, skin-plumping magic. @ursamajorvt
The best things in life aren’t things.
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8mo ago
ursamajorvt
The best things in life aren’t things.
Nothing beats the heat of the sauna followed by the calm of the woods— @ursamajorvt Forest Water Hyaluronic Serum is my secret for that post-sauna glow and how I like to replenish my skin. Lightweight, deeply hydrating, and as refreshing as a deep breath of pine. ✨❤️🌲#ad
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11mo ago
ursamajorvt
Nothing beats the heat of the sauna followed by the calm of the woods— @ursamajorvt Forest Water Hyaluronic Serum is my secret for that post-sauna glow and how I like to replenish my skin. Lightweight, deeply hydrating, and as refreshing as a deep breath of pine. ✨❤️🌲#ad
Spend a day with me! Taking you through a Sunday of mine as a full time mom complete with time stamps (early turn-down times speak to me these days!). Sometimes it’s hectic and other times it feels a bit easier - this one in particular felt more relaxed, but maybe it’s the @ursamajorvt working its magic on this tired mom :’)
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9mo ago
ursamajorvt
Spend a day with me! Taking you through a Sunday of mine as a full time mom complete with time stamps (early turn-down times speak to me these days!). Sometimes it’s hectic and other times it feels a bit easier - this one in particular felt more relaxed, but maybe it’s the @ursamajorvt working its magic on this tired mom :’)
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
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2mo ago
ursamajorvt
This week on @yougoodshow, we talk about building a life and a brand with intention with Emily Doyle @ursamajoremily co- founder of @ursamajorvt. From redefining wellness and beauty to letting go of perfection, this episode is a reminder that taking care of yourself goes far beyond products or routines. We explore partnership, forgiveness, courage, and what it really means to live well in your skin and in your life. It’s about simplicity over excess, presence over pressure, and remembering that you are always the active ingredient ✨
Believe your eyes 👀 Our new look arrives tomorrow!
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9mo ago
ursamajorvt
Believe your eyes 👀 Our new look arrives tomorrow!
It’s official! Our new, more sustainable look has landed. We're incredibly proud of all the hard work that went into this (two years in the making!), and we're so excited to share it with the world. 🔎 83% of our line is now in glass or aluminum. ✂️ We cut our plastic use by over 50%. 🔁 Of the few remaining plastic elements, 87% of them have been moved from virgin to PCR (recycled plastic). ✅ We’re still Certified Plastic Negative, meaning we fund the removal of more plastic from the environment than we use. ♻️ We’re a Pact Collective Partner, helping us properly recycle through their collection programs. ❤️ All with the same awesome formulas you love—the stuff inside hasn’t changed a bit! 💬 …and more! Dive deeper into the details by visiting the link in our bio.
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9mo ago
ursamajorvt
It’s official! Our new, more sustainable look has landed. We're incredibly proud of all the hard work that went into this (two years in the making!), and we're so excited to share it with the world. 🔎 83% of our line is now in glass or aluminum. ✂️ We cut our plastic use by over 50%. 🔁 Of the few remaining plastic elements, 87% of them have been moved from virgin to PCR (recycled plastic). ✅ We’re still Certified Plastic Negative, meaning we fund the removal of more plastic from the environment than we use. ♻️ We’re a Pact Collective Partner, helping us properly recycle through their collection programs. ❤️ All with the same awesome formulas you love—the stuff inside hasn’t changed a bit! 💬 …and more! Dive deeper into the details by visiting the link in our bio.
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
13.0K
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6mo ago
ursamajorvt
There's nothing like autumn in Vermont: a little wild, a lot of beauty, and completely unforgettable. 🍂🍁
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
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18
6mo ago
ursamajorvt
Sending you a little postcard from our team retreat at Sterling Forest Lodge in Vermont! Our favorite moments include: 🌲 A walk through the forest 🤝 Time spent giving back to the community. 🍫 Too many s’mores to count 🔥 Long conversations around the fire It was the perfect way to reset and spend some quality time together. Feeling so full of gratitude for these moments and this crew 💙
✨ END OF SUMMER GIVEAWAY CLOSED!✨ There's still so much adventuring to be done before the season ends, and we want to help you make the most of every last moment. So we’re giving one lucky somebody the ultimate end-of-summer kit! Each winner will receive a tote bag packed with: 🌲 Our 40-pack(!) Essential Face Wipes to refresh on the go 🧢 Limited-edition Ursa Major gear to take along with you 💧 A @binkmade water bottle to keep you hydrated To enter: 👍 Like this post 🗺️ Comment below with one adventure on your summer bucket list + tag two friends you’d bring with you! Good luck and get out there!
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8mo ago
ursamajorvt
✨ END OF SUMMER GIVEAWAY CLOSED!✨ There's still so much adventuring to be done before the season ends, and we want to help you make the most of every last moment. So we’re giving one lucky somebody the ultimate end-of-summer kit! Each winner will receive a tote bag packed with: 🌲 Our 40-pack(!) Essential Face Wipes to refresh on the go 🧢 Limited-edition Ursa Major gear to take along with you 💧 A @binkmade water bottle to keep you hydrated To enter: 👍 Like this post 🗺️ Comment below with one adventure on your summer bucket list + tag two friends you’d bring with you! Good luck and get out there!
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
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2mo ago
ursamajorvt
The year is 2016… Our jeans are skinny, our spirits are high, and our skincare is clean, easy, and truly works. The only things that have changed since then? Our packaging, our crew, and our use of the “Sepia” filter... (never again) 😅
Ursa Major is made up of amazing, creative, powerful, brilliant moms. We celebrate you (and moms everywhere) today and everyday!
8.63K
345
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11mo ago
ursamajorvt
Ursa Major is made up of amazing, creative, powerful, brilliant moms. We celebrate you (and moms everywhere) today and everyday!
⭐️ GIVEAWAY CLOSED ⭐️ Hydrated skin 🤝 hydrated self We’re partnering with @cure to give away some hydration goodies! One lucky somebody will win... 🌲 NEW Forest Water Hyaluronic Serum 💧 Ursa Major Water Bottle 🍋 1 Lemonade Electrolyte Drink Mix 🍋‍🟩 1 Lime Electrolyte Drink Mix 🍊 1 Blood Orange Electrolyte Drink Mix To enter... Like this post, tag a friend, and sign up for our email list via link in bio. Bonus entry for sharing this post to your stores and tagging both @ursamajorvt and @cure! No purchase necessary. US residents only. Giveaway ends 06/06/2025. To enter this giveaway, you must be 18 years or older. By entering, you acknowledge that this giveaway is in no way sponsored, endorsed by, or associated with Instagram or Meta. The winner will be randomly selected and will ONLY be contacted by @ursamajorvt verified IG account. summer giveaway, giveaway, clean skincare, hydration, skincare
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10mo ago
ursamajorvt
⭐️ GIVEAWAY CLOSED ⭐️ Hydrated skin 🤝 hydrated self We’re partnering with @cure to give away some hydration goodies! One lucky somebody will win... 🌲 NEW Forest Water Hyaluronic Serum 💧 Ursa Major Water Bottle 🍋 1 Lemonade Electrolyte Drink Mix 🍋‍🟩 1 Lime Electrolyte Drink Mix 🍊 1 Blood Orange Electrolyte Drink Mix To enter... Like this post, tag a friend, and sign up for our email list via link in bio. Bonus entry for sharing this post to your stores and tagging both @ursamajorvt and @cure! No purchase necessary. US residents only. Giveaway ends 06/06/2025. To enter this giveaway, you must be 18 years or older. By entering, you acknowledge that this giveaway is in no way sponsored, endorsed by, or associated with Instagram or Meta. The winner will be randomly selected and will ONLY be contacted by @ursamajorvt verified IG account. summer giveaway, giveaway, clean skincare, hydration, skincare
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
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3mo ago
ursamajorvt
The shortest day of the year, officially clocked. Bring on more daylight—and more reasons to get outside. 🌞🌲 📸: @michysmindfulnessmission
Our Community Lead @micaavt has been with us for a while so she *might* be a little biased, but here's her take on everything that makes our new look next-level special.
7.80K
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9mo ago
ursamajorvt
Our Community Lead @micaavt has been with us for a while so she *might* be a little biased, but here's her take on everything that makes our new look next-level special.
✨GIVEAWAY CLOSED✨ Wherever summer takes you, bring some Essential Face Wipes—and bring us along, too! We’re giving THREE lucky winners a 40-pack of our Essential Face Wipes to fuel their summer adventures. To enter: 👍 Like this post 💬 Tag a travel buddy who you'd love to go on a summer adventure with (the trail, the beach, the bucket-list spot you can't stop thinking about?) BONUS ENTRY: For an extra chance to win, show us where you’re taking your wipes by posting to your stories and tagging @ursamajorvt! 📸
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8mo ago
ursamajorvt
✨GIVEAWAY CLOSED✨ Wherever summer takes you, bring some Essential Face Wipes—and bring us along, too! We’re giving THREE lucky winners a 40-pack of our Essential Face Wipes to fuel their summer adventures. To enter: 👍 Like this post 💬 Tag a travel buddy who you'd love to go on a summer adventure with (the trail, the beach, the bucket-list spot you can't stop thinking about?) BONUS ENTRY: For an extra chance to win, show us where you’re taking your wipes by posting to your stories and tagging @ursamajorvt! 📸

Ursa Major Skincare (@ursamajorvt) Instagram Stats & Analytics

Ursa Major Skincare (@ursamajorvt) has 123K Instagram followers with a 1.12% engagement rate over the past 12 months. Across 314 posts, Ursa Major Skincare received 27.3K total likes and 1.21M impressions, averaging 86.9 likes per post. This page tracks Ursa Major Skincare's performance metrics, top content, and engagement trends — updated daily.

Ursa Major Skincare (@ursamajorvt) Instagram Analytics FAQ

How many Instagram followers does Ursa Major Skincare have?+
Ursa Major Skincare (@ursamajorvt) has 123K Instagram followers as of April 2026.
What is Ursa Major Skincare's Instagram engagement rate?+
Ursa Major Skincare's Instagram engagement rate is 1.12% over the last 12 months, based on 314 posts.
How many likes does Ursa Major Skincare get on Instagram?+
Ursa Major Skincare received 27.3K total likes across 314 posts in the last 12 months, averaging 86.9 likes per post.
How many Instagram impressions does Ursa Major Skincare get?+
Ursa Major Skincare's Instagram content generated 1.21M total impressions over the last 12 months.