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impressions
5.61M
likes
125K
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427
engagement
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if you know me you know that @blume Superbalm is my FAVE lippie👄I’ve put all my friends & family onto it because it really is THE BEST lip balm in the world. I am over the moon to announce I am officially an investor in @blume 💕 this is a huge new step in my career & working with a brand as impactful as Blume means everything to me. Only 6 months after the vanilla crème Superbalm came out we are now releasing the new 🤎 tinted toffee Superbalm🤎 It is the perfect brown tinted lip balm that not only hydrates your lips but leaves them feeling lightweight and perfectly glossy. Available at Sephora Canada and Blume.com :) GIVEAWAY TIME!!!! @blume is giving away 10 Toffee Superbalm PR packages Tag a friend & give them a compliment🤎 Follow @blume 🤎 I love you guys so much & I can’t wait for you to fall in love with the new Blume Superbalm #BlumePartner This giveaway is not affiliated with meta or instagram 💕 Winner will be selected within 72 hours (I will be the only account messaging you do not fall for scams!!!)
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11mo ago
blume
if you know me you know that @blume Superbalm is my FAVE lippie👄I’ve put all my friends & family onto it because it really is THE BEST lip balm in the world. I am over the moon to announce I am officially an investor in @blume 💕 this is a huge new step in my career & working with a brand as impactful as Blume means everything to me. Only 6 months after the vanilla crème Superbalm came out we are now releasing the new 🤎 tinted toffee Superbalm🤎 It is the perfect brown tinted lip balm that not only hydrates your lips but leaves them feeling lightweight and perfectly glossy. Available at Sephora Canada and Blume.com :) GIVEAWAY TIME!!!! @blume is giving away 10 Toffee Superbalm PR packages Tag a friend & give them a compliment🤎 Follow @blume 🤎 I love you guys so much & I can’t wait for you to fall in love with the new Blume Superbalm #BlumePartner This giveaway is not affiliated with meta or instagram 💕 Winner will be selected within 72 hours (I will be the only account messaging you do not fall for scams!!!)
Spencer Barbosa x Tay Lautner: the crossover we didn’t see coming- but absolutely needed. Our small team of 8 women is feeling so grateful for all the Blume love. 🫶 @spencer.barbosa on @thesqueeze, hosted by @taylautner 🩵
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blume
Spencer Barbosa x Tay Lautner: the crossover we didn’t see coming- but absolutely needed. Our small team of 8 women is feeling so grateful for all the Blume love. 🫶 @spencer.barbosa on @thesqueeze, hosted by @taylautner 🩵
Meet Canadian founders @bunny.ghatrora @taran_smiles the visionaries behind @blume. We asked them to share everything about building their brand and more. -- Faites la connaissance des fondatrices canadiennes @bunny.ghatrora et @taran_smiles, visionnaires de la marque @blume. Nous leur avons demandé de nous raconter l’histoire de la création de leur marque et plus.
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10mo ago
blume
Meet Canadian founders @bunny.ghatrora @taran_smiles the visionaries behind @blume. We asked them to share everything about building their brand and more. -- Faites la connaissance des fondatrices canadiennes @bunny.ghatrora et @taran_smiles, visionnaires de la marque @blume. Nous leur avons demandé de nous raconter l’histoire de la création de leur marque et plus.
Some things are just meant to be. ✨ When we launched Superbalm Vanilla Cream, we sent a lab sample to @spencer.barbosa’s home. Her mom opened the package, forgot to mention where it came from, and Spencer immediately became obsessed - raving about it to her community before even knowing it was from Blume. 🤝⁠ ⁠ The moment we discovered Spencer’s love for Superbalm, it felt like fate. So when it came time to introduce our first-ever tinted lip balm, partnering with her was the natural next step.⁠ ⁠ Enter Superbalm Tripeptide Lip Tint in Toffee - the same ultra-nourishing formula you love, now with a rich, warm brown tint.⁠ ⁠ Now available to shop at blume.com 🤎
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11mo ago
blume
Some things are just meant to be. ✨ When we launched Superbalm Vanilla Cream, we sent a lab sample to @spencer.barbosa’s home. Her mom opened the package, forgot to mention where it came from, and Spencer immediately became obsessed - raving about it to her community before even knowing it was from Blume. 🤝⁠ ⁠ The moment we discovered Spencer’s love for Superbalm, it felt like fate. So when it came time to introduce our first-ever tinted lip balm, partnering with her was the natural next step.⁠ ⁠ Enter Superbalm Tripeptide Lip Tint in Toffee - the same ultra-nourishing formula you love, now with a rich, warm brown tint.⁠ ⁠ Now available to shop at blume.com 🤎
@blume @spencer.barbosa 🤗🤎
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11mo ago
blume
@blume @spencer.barbosa 🤗🤎
One swipe wraps your lips in decadent, buttery hydration with the perfect warm brown tint. Superbalm Toffee melts in effortlessly - never sticky, always glossy, and packed with ultra-nourishing ingredients.⁠ ⁠ Now available online at Blume.com 🤎
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11mo ago
blume
One swipe wraps your lips in decadent, buttery hydration with the perfect warm brown tint. Superbalm Toffee melts in effortlessly - never sticky, always glossy, and packed with ultra-nourishing ingredients.⁠ ⁠ Now available online at Blume.com 🤎
Spencer Barbosa + Superbalm Toffee = a match made in heaven. 🤝 Think the scent of warm toffee, a velvety texture, and a soft brown tint for your lips.⁠ ⁠ Shop now online and in stores @sephoracanada and blume.com 🔗⁠
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11mo ago
blume
Spencer Barbosa + Superbalm Toffee = a match made in heaven. 🤝 Think the scent of warm toffee, a velvety texture, and a soft brown tint for your lips.⁠ ⁠ Shop now online and in stores @sephoracanada and blume.com 🔗⁠
We’re not just entering a whole new category - we’re also bringing someone along for the journey to be the face of this launch. She’s someone you know, love, and who radiates nothing but good energy. ✨⁠ ⁠ Coming to you April 10 - drop your guesses below and join our waitlist to be the shop & save. Link in bio 🔗
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11mo ago
blume
We’re not just entering a whole new category - we’re also bringing someone along for the journey to be the face of this launch. She’s someone you know, love, and who radiates nothing but good energy. ✨⁠ ⁠ Coming to you April 10 - drop your guesses below and join our waitlist to be the shop & save. Link in bio 🔗
This must be what 7th Heaven feels like… ☁️⁠ ⁠ Blume is 7, and we’re celebrating with our dreamiest sale ever: Up to 50% off, only at blume.com. ✨⁠ ⁠ Go on... You deserve it.
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9mo ago
blume
This must be what 7th Heaven feels like… ☁️⁠ ⁠ Blume is 7, and we’re celebrating with our dreamiest sale ever: Up to 50% off, only at blume.com. ✨⁠ ⁠ Go on... You deserve it.
It’s time for @ultabeauty’s biggest sale of the year — Ulta Wellness Week is here, and you can shop Blume at 30% off 🧡 If you’ve been wanting to try Blume, this is your sign to save while you do. And if you’re a loyal Blumer? Consider this your reminder to stock up on your favourites. What we recommend + why: 🩵 Meltdown Acne Oil: Our cult-favourite spot treatment that calms angry breakouts fast—without over-drying or disrupting your skin barrier. 🩵 Meltdown Gel Cream: A lightweight, oil-free moisturiser that hydrates, soothes redness, and supports acne-prone, sensitive skin. 🩵 Milky Fade Serum: A brightening, barrier-loving serum that helps fade post-acne marks and uneven tone while keeping sensitive skin calm. Shop online and in stores and save 30% off for a limited time only, exclusively at @ultabeauty.
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1mo ago
blume
It’s time for @ultabeauty’s biggest sale of the year — Ulta Wellness Week is here, and you can shop Blume at 30% off 🧡 If you’ve been wanting to try Blume, this is your sign to save while you do. And if you’re a loyal Blumer? Consider this your reminder to stock up on your favourites. What we recommend + why: 🩵 Meltdown Acne Oil: Our cult-favourite spot treatment that calms angry breakouts fast—without over-drying or disrupting your skin barrier. 🩵 Meltdown Gel Cream: A lightweight, oil-free moisturiser that hydrates, soothes redness, and supports acne-prone, sensitive skin. 🩵 Milky Fade Serum: A brightening, barrier-loving serum that helps fade post-acne marks and uneven tone while keeping sensitive skin calm. Shop online and in stores and save 30% off for a limited time only, exclusively at @ultabeauty.
(CLOSED)✨ WINTER WELLNESS GIVEAWAY ✨⁠ ⁠ We’re turning up the cozy this season! We’ve teamed up with some of our favorite brands to bring you the ultimate Winter Wellness Bundle (valued at $1000).⁠ ⁠ From self-care essentials to cozy comfort, this bundle has everything you need to unwind, reset, and feel your absolute best all winter long.⁠ ⁠ Because you deserve to feel good…inside and out. ⁠ ⁠ Win: ⁠ 🌟 $250 worth of skincare from @blume⁠ ⁠🕯️ 3 x full-sized candles + an advent calendar from @malathebrand 🩸$250 e-gift card for @flex ⁠ ⁠🍑 A custom Huha package of undies, bras & mineral wear ⁠ ⁠ How to Enter: ⁠ ⁠ 📱 Follow @blume, @malathebrand, @flex ⁠+ @wearhuha 💖 Enter the giveaway at the link in our bio⁠—it takes seconds!⁠ 🫶 Like this post + tag a friend who could use some self-care (each tag is an extra entry)⁠ 👋 Bonus entries for sharing this to stories—be sure to tag us!⁠ ⁠ ⁠ Giveaway closes November 14 at 11:59 PM PST. Winner will be contacted directly via DM by @wearhuha - beware of fake accounts!⁠ Open to residents of the U.S. and Canada, 18+. No purchase necessary. This giveaway is not affiliated with Instagram.⁠ ⁠ Good luck!⁠ ⁠ *Gift package values vary by currency.
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blume
(CLOSED)✨ WINTER WELLNESS GIVEAWAY ✨⁠ ⁠ We’re turning up the cozy this season! We’ve teamed up with some of our favorite brands to bring you the ultimate Winter Wellness Bundle (valued at $1000).⁠ ⁠ From self-care essentials to cozy comfort, this bundle has everything you need to unwind, reset, and feel your absolute best all winter long.⁠ ⁠ Because you deserve to feel good…inside and out. ⁠ ⁠ Win: ⁠ 🌟 $250 worth of skincare from @blume⁠ ⁠🕯️ 3 x full-sized candles + an advent calendar from @malathebrand 🩸$250 e-gift card for @flex ⁠ ⁠🍑 A custom Huha package of undies, bras & mineral wear ⁠ ⁠ How to Enter: ⁠ ⁠ 📱 Follow @blume, @malathebrand, @flex ⁠+ @wearhuha 💖 Enter the giveaway at the link in our bio⁠—it takes seconds!⁠ 🫶 Like this post + tag a friend who could use some self-care (each tag is an extra entry)⁠ 👋 Bonus entries for sharing this to stories—be sure to tag us!⁠ ⁠ ⁠ Giveaway closes November 14 at 11:59 PM PST. Winner will be contacted directly via DM by @wearhuha - beware of fake accounts!⁠ Open to residents of the U.S. and Canada, 18+. No purchase necessary. This giveaway is not affiliated with Instagram.⁠ ⁠ Good luck!⁠ ⁠ *Gift package values vary by currency.
Lips Made for the Rodeo: Superbalm Bubblegum x @jaedamariemakeup 💖🤠 Meet Superbalm Bubblegum - our juiciest shade yet, bringing high-shine hydration in full Y2K cowgirl glam. Inspired by the early 2000s icons we grew up loving - and the lip gloss obsession that never left. With the same buttery texture as Vanilla and Toffee, Bubblegum brings a sheer pink tint that’s effortless, wearable, and just a little bit flirty. Launching 07/17 at blume.com and @sephoracanada 💓 Join the waitlist via link in bio to unlock 20% off.
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8mo ago
blume
Lips Made for the Rodeo: Superbalm Bubblegum x @jaedamariemakeup 💖🤠 Meet Superbalm Bubblegum - our juiciest shade yet, bringing high-shine hydration in full Y2K cowgirl glam. Inspired by the early 2000s icons we grew up loving - and the lip gloss obsession that never left. With the same buttery texture as Vanilla and Toffee, Bubblegum brings a sheer pink tint that’s effortless, wearable, and just a little bit flirty. Launching 07/17 at blume.com and @sephoracanada 💓 Join the waitlist via link in bio to unlock 20% off.
These are @spencer.barbosa’s top picks to shop during @sephoracanada’s Savings Event 🙂💗⁠ ⁠ Meltdown Gel Cleanser⁠ ✨ Gently removes makeup, oil + dirt without stripping⁠ ✨ Helps calm breakouts and redness⁠ ✨ Leaves skin feeling clean, soft, and balanced⁠ ⁠ Milky Fade Serum⁠ ✨ Fades dark spots, post-acne marks + uneven tone⁠ ✨ Brightens and smooths for clearer, radiant skin⁠ ✨ Hydrating formula that supports barrier repair⁠ ⁠ Superbalm in Toffee⁠ ✨ Deeply moisturizes lips with buttery hydration⁠ ✨ Smooths + softens with shea and murumuru butter⁠ ✨ Subtle warm brown tint for that effortless, glossy glow⁠ ⁠ Use code EVERYTHING online at sephora.ca or shop in stores.
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2
4mo ago
blume
These are @spencer.barbosa’s top picks to shop during @sephoracanada’s Savings Event 🙂💗⁠ ⁠ Meltdown Gel Cleanser⁠ ✨ Gently removes makeup, oil + dirt without stripping⁠ ✨ Helps calm breakouts and redness⁠ ✨ Leaves skin feeling clean, soft, and balanced⁠ ⁠ Milky Fade Serum⁠ ✨ Fades dark spots, post-acne marks + uneven tone⁠ ✨ Brightens and smooths for clearer, radiant skin⁠ ✨ Hydrating formula that supports barrier repair⁠ ⁠ Superbalm in Toffee⁠ ✨ Deeply moisturizes lips with buttery hydration⁠ ✨ Smooths + softens with shea and murumuru butter⁠ ✨ Subtle warm brown tint for that effortless, glossy glow⁠ ⁠ Use code EVERYTHING online at sephora.ca or shop in stores.
🚨CLOSED🚨Elevate your winter wellness routine with this curated box of beauty and wellness items ✨FIVE lucky winners have the opportunity to win a prize worth $471 USD! ❄️ What You’ll Win ⤵️ 🎁 @omniluxled Mini Eye Brightener 🎁 @dermaflash Luxe+ 🎁 @mykitsch 2 Satin Pillowcases 🎁 @blume 2 Superbalms in “Vanilla Cream” & “Toffee” 🎁 @diffeyewear Blue Light Glasses in the “Maxwell” style How To Enter ⤵️ ✨ Follow @omniluxled , @dermaflash , @mykitsch , @blume , @diffeyewear ✨ Like this post ✨ Tag 3 friends in the comments No purchase necessary. Ends on 12/26/25 at 11:59pm EST. 5 winners will be selected and contacted via Instagram DM. Open to US only to those who are 18+ years of age. This promotion is not endorsed or sponsored by Instagram.
53K
6.73K
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3mo ago
blume
🚨CLOSED🚨Elevate your winter wellness routine with this curated box of beauty and wellness items ✨FIVE lucky winners have the opportunity to win a prize worth $471 USD! ❄️ What You’ll Win ⤵️ 🎁 @omniluxled Mini Eye Brightener 🎁 @dermaflash Luxe+ 🎁 @mykitsch 2 Satin Pillowcases 🎁 @blume 2 Superbalms in “Vanilla Cream” & “Toffee” 🎁 @diffeyewear Blue Light Glasses in the “Maxwell” style How To Enter ⤵️ ✨ Follow @omniluxled , @dermaflash , @mykitsch , @blume , @diffeyewear ✨ Like this post ✨ Tag 3 friends in the comments No purchase necessary. Ends on 12/26/25 at 11:59pm EST. 5 winners will be selected and contacted via Instagram DM. Open to US only to those who are 18+ years of age. This promotion is not endorsed or sponsored by Instagram.
Writing from the heart on a Saturday morning because my heart feels heavy after all that is happening in our world. I went to law school before building Blume because I believed and still believe systems should exist to protect people. I left because believed I could make an impact in a different way through business. At 23 years old, when I began my entrepreneurial journey with my sister, I hoped that having a business and a voice would allow me to make more impact than I felt I could as an individual. I feel proud to see other founders in our industry leading with compassion and courage. In the worlds of @charlotteparler "I work in beauty so let me be clear: A lotion is not empowering. A bra is not empowering. Rights are empowering." I’m sharing this to give context on Blume's roots and why skincare and wellness brands are using their platforms to advocate for justice. Blume is of course a for-profit business, and we’re not positioning ourselves as a social impact or nonprofit organization. That said, we were built with purpose at our core, and we believe businesses can strive to leave the world better than they found it. As daughters of immigrants, we carry the weight of sacrifice in everything we do. Our parents left everything they knew so we could have choices. This is the reality of so many others in our community. You've shown up for Blume in ways that leave us in awe. So when the world feels heavy, when systems feel impossible to move, we think of you. Thousands of people who believe that small, consistent action matters. That showing up for each other is never wasted. Tomorrow, 100% of net proceeds from Blume.com go to @ILCofMN—an organization providing free legal representation to immigrants and protecting human rights. It's a humble donation from us and our community, but it is something. This community has always been about more than skincare. It's about building the world we want to see. Thank you for being the compassionate, caring humans that you are ❤️
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1mo ago
blume
Writing from the heart on a Saturday morning because my heart feels heavy after all that is happening in our world. I went to law school before building Blume because I believed and still believe systems should exist to protect people. I left because believed I could make an impact in a different way through business. At 23 years old, when I began my entrepreneurial journey with my sister, I hoped that having a business and a voice would allow me to make more impact than I felt I could as an individual. I feel proud to see other founders in our industry leading with compassion and courage. In the worlds of @charlotteparler "I work in beauty so let me be clear: A lotion is not empowering. A bra is not empowering. Rights are empowering." I’m sharing this to give context on Blume's roots and why skincare and wellness brands are using their platforms to advocate for justice. Blume is of course a for-profit business, and we’re not positioning ourselves as a social impact or nonprofit organization. That said, we were built with purpose at our core, and we believe businesses can strive to leave the world better than they found it. As daughters of immigrants, we carry the weight of sacrifice in everything we do. Our parents left everything they knew so we could have choices. This is the reality of so many others in our community. You've shown up for Blume in ways that leave us in awe. So when the world feels heavy, when systems feel impossible to move, we think of you. Thousands of people who believe that small, consistent action matters. That showing up for each other is never wasted. Tomorrow, 100% of net proceeds from Blume.com go to @ILCofMN—an organization providing free legal representation to immigrants and protecting human rights. It's a humble donation from us and our community, but it is something. This community has always been about more than skincare. It's about building the world we want to see. Thank you for being the compassionate, caring humans that you are ❤️
We may have missed the mark on this one... ⁠ ⁠ Clear your skin and get your confidence back - now with up to 50% off during our biggest sale of the year, only at blume.com. 🤝♥️
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4mo ago
blume
We may have missed the mark on this one... ⁠ ⁠ Clear your skin and get your confidence back - now with up to 50% off during our biggest sale of the year, only at blume.com. 🤝♥️
Summer is right around the corner…and that calls for a GIVEAWAY! @benefitcanada and @blume have teamed up to give one lucky winner the summer essentials to get ready for sunnier days. GET READY TO GLOW! 🌺🐚✨⁠ ⁠ Here’s how to win:⁠ 1. Follow @benefitcanada and @blume⁠ 2. Repost this reel to your story ⁠ 3. Tag someone who you can’t wait to make summer plans with! 1 tag = 1 entry!⁠ ⁠ What you will win:⁠ ⁠ Benefit Cosmetics⁠ ⁠ ✨ 2 Shades of Glow-la-la Velvet Gleam Highlighters⁠ ✨ 2 Shades of Dew-la-la Liquid Glow⁠ ✨ Hoola Wave Bronzing Balm⁠ ✨ Benetint Dark cherry-tinted Cheek & Lip Stain⁠ ✨ Benetint Rose-tinted Cheek & Lip Stain⁠ ✨ Benetint Raspberry-tinted Cheek & Lip Stain⁠ ⁠ Blume⁠ ⁠ ✨ Meltdown Gel Cleanser⁠ ✨ Superbalm Tripeptide-1 Hydrating Lip Balm⁠ ✨ Sunburst Mineral SPF 50 with Niacinamide⁠ ✨ Blume Buds - Power Patches for Acne-Prone Skin⁠ ✨ Superpower Clay Mask⁠ ✨ Milky Fade Spot + Scar Serum⁠ ⁠ ⁠ * This giveaway is not endorsed, sponsored, or associated with Instagram. The giveaway period will run from June 5th, 2025 to June 12th, 2025 at 11:59:59 AM EST. Winner will be DM’ed/announced on this post, and will only be contacted through @benefitcanada. You MUST be over 18 years old and a Canadian resident to qualify.⁠
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9mo ago
blume
Summer is right around the corner…and that calls for a GIVEAWAY! @benefitcanada and @blume have teamed up to give one lucky winner the summer essentials to get ready for sunnier days. GET READY TO GLOW! 🌺🐚✨⁠ ⁠ Here’s how to win:⁠ 1. Follow @benefitcanada and @blume⁠ 2. Repost this reel to your story ⁠ 3. Tag someone who you can’t wait to make summer plans with! 1 tag = 1 entry!⁠ ⁠ What you will win:⁠ ⁠ Benefit Cosmetics⁠ ⁠ ✨ 2 Shades of Glow-la-la Velvet Gleam Highlighters⁠ ✨ 2 Shades of Dew-la-la Liquid Glow⁠ ✨ Hoola Wave Bronzing Balm⁠ ✨ Benetint Dark cherry-tinted Cheek & Lip Stain⁠ ✨ Benetint Rose-tinted Cheek & Lip Stain⁠ ✨ Benetint Raspberry-tinted Cheek & Lip Stain⁠ ⁠ Blume⁠ ⁠ ✨ Meltdown Gel Cleanser⁠ ✨ Superbalm Tripeptide-1 Hydrating Lip Balm⁠ ✨ Sunburst Mineral SPF 50 with Niacinamide⁠ ✨ Blume Buds - Power Patches for Acne-Prone Skin⁠ ✨ Superpower Clay Mask⁠ ✨ Milky Fade Spot + Scar Serum⁠ ⁠ ⁠ * This giveaway is not endorsed, sponsored, or associated with Instagram. The giveaway period will run from June 5th, 2025 to June 12th, 2025 at 11:59:59 AM EST. Winner will be DM’ed/announced on this post, and will only be contacted through @benefitcanada. You MUST be over 18 years old and a Canadian resident to qualify.⁠
Spencer Barbosa x Blume for the launch of Superbalm Tripeptide-1 Lip Tint in Toffee - the same ultra-nourishing formula you know and love from Vanilla Cream, now in a rich, buttery toffee flavour with a warm brown tint. ✨⁠ ⁠ Why You’ll Love It:⁠ 🤎 Buildable tint – A warm brown hue that enhances your natural lip colour⁠ 🤎 Melts on like butter – Lightweight, never sticky, and perfectly glossy⁠ 🤎 Deeply nourishes – Packed with ingredients that soften, smooth, and hydrate⁠ ⁠ Key Ingredients:⁠ ✨ Tripeptide-1 – Helps support and plump lips over time⁠ ✨ Mango Seed Butter – Deeply hydrates and softens lips⁠ ✨ Shea Butter – Locks in moisture for a long-lasting glow⁠ ✨ Murumuru Seed Butter – Adds a smooth, cushiony feel⁠ ⁠ Superbalm Tripeptide-1 Lip Tint drops TOMORROW at 5AM PST/8AM PST. 👋🙂
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11mo ago
blume
Spencer Barbosa x Blume for the launch of Superbalm Tripeptide-1 Lip Tint in Toffee - the same ultra-nourishing formula you know and love from Vanilla Cream, now in a rich, buttery toffee flavour with a warm brown tint. ✨⁠ ⁠ Why You’ll Love It:⁠ 🤎 Buildable tint – A warm brown hue that enhances your natural lip colour⁠ 🤎 Melts on like butter – Lightweight, never sticky, and perfectly glossy⁠ 🤎 Deeply nourishes – Packed with ingredients that soften, smooth, and hydrate⁠ ⁠ Key Ingredients:⁠ ✨ Tripeptide-1 – Helps support and plump lips over time⁠ ✨ Mango Seed Butter – Deeply hydrates and softens lips⁠ ✨ Shea Butter – Locks in moisture for a long-lasting glow⁠ ✨ Murumuru Seed Butter – Adds a smooth, cushiony feel⁠ ⁠ Superbalm Tripeptide-1 Lip Tint drops TOMORROW at 5AM PST/8AM PST. 👋🙂
GIVEAWAY! 💖 To celebrate the Sephora Spring Savings Event, we’re giving one lucky winner a chance to win $150 worth of Blume goodies. How to enter: 🥛 Follow @blume 💬 Tag your friends below - each comment = one entry ✨ Bonus: Follow @blume on TikTok for an extra entry When to shop Blume at Sephora’s Spring Savings Event: 💓 Rouge 20% off : 04/04 – 04/14⁠ 💓 VIB 15% off: 04/08 – 04/14⁠ 💓 Insiders 10% off: 04/08 – 4/14⁠ ⁠⁠ This giveaway closes in 48 hours open to the US & Canada only. Good luck!
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11mo ago
blume
GIVEAWAY! 💖 To celebrate the Sephora Spring Savings Event, we’re giving one lucky winner a chance to win $150 worth of Blume goodies. How to enter: 🥛 Follow @blume 💬 Tag your friends below - each comment = one entry ✨ Bonus: Follow @blume on TikTok for an extra entry When to shop Blume at Sephora’s Spring Savings Event: 💓 Rouge 20% off : 04/04 – 04/14⁠ 💓 VIB 15% off: 04/08 – 04/14⁠ 💓 Insiders 10% off: 04/08 – 4/14⁠ ⁠⁠ This giveaway closes in 48 hours open to the US & Canada only. Good luck!
POV: You walk into Sephora and you see your fave creator and your fave lip balm on the same shelf 🤎👀 @spencer.barbosa
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26
9mo ago
blume
POV: You walk into Sephora and you see your fave creator and your fave lip balm on the same shelf 🤎👀 @spencer.barbosa

Blume (@blume) Instagram Stats & Analytics

Blume (@blume) has 163K Instagram followers with a 6.83% engagement rate over the past 12 months. Across 427 posts, Blume received 125K total likes and 3.04M impressions, averaging 292 likes per post. This page tracks Blume's performance metrics, top content, and engagement trends — updated daily.

Blume (@blume) Instagram Analytics FAQ

How many Instagram followers does Blume have?+
Blume (@blume) has 163K Instagram followers as of March 2026.
What is Blume's Instagram engagement rate?+
Blume's Instagram engagement rate is 6.83% over the last 12 months, based on 427 posts.
How many likes does Blume get on Instagram?+
Blume received 125K total likes across 427 posts in the last 12 months, averaging 292 likes per post.
How many Instagram impressions does Blume get?+
Blume's Instagram content generated 3.04M total impressions over the last 12 months.