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followers
172K
impressions
2.61M
likes
60.6K
comments
71.9K
posts
453
engagement
7.23%
emv
$158K
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Dewy skin starts here 💧✨ I’ve been a fan of Blume for so long, so getting to partner with them honestly feels like a dream. When my managers reached out to the Blume team and I found out they were launching a milky toner, I immediately knew I wanted to be part of it somehow. And now… I got to be the face of @blume’s Pearl Drip Milky Toner 🥹 It’s genuinely become one of my favourite products lately, and I can’t wait for you guys to try it too! We’re giving away 6 Pearl Drip Milky Toner PR Kits: 🥛 Follow @shawtysin_ and @blume 🥛 Tag 3 friends in the comments below (more tags = more entries!) 🥛 Share this to your stories for 5 bonus entries The Blume team will contact 6 winners in the comments two weeks from today! Winner will be selected randomly on June 5th 2026
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Dewy skin starts here 💧✨ I’ve been a fan of Blume for so long, so getting to partner with them honestly feels like a dream. When my managers reached out to the Blume team and I found out they were launching a milky toner, I immediately knew I wanted to be part of it somehow. And now… I got to be the face of @blume’s Pearl Drip Milky Toner 🥹 It’s genuinely become one of my favourite products lately, and I can’t wait for you guys to try it too! We’re giving away 6 Pearl Drip Milky Toner PR Kits: 🥛 Follow @shawtysin_ and @blume 🥛 Tag 3 friends in the comments below (more tags = more entries!) 🥛 Share this to your stories for 5 bonus entries The Blume team will contact 6 winners in the comments two weeks from today! Winner will be selected randomly on June 5th 2026
CLOSED! GIVEAWAY with @blume x @sephoracanada 🩵 had the best time shooting with the team & we wanted to gift 3 of you a little Blume Buddy Blind Box PR kit!! Rules to enter: 1. Follow @bbyambi & @blume 2. Tag 2 friends Optional bonus entry: add to story! Winner will be chosen in 5 days 🩵 good luck! (not affiliated with Instagram) winners have been contacted! congrats: @patriciawatters @hiranyanakandala @axgela
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CLOSED! GIVEAWAY with @blume x @sephoracanada 🩵 had the best time shooting with the team & we wanted to gift 3 of you a little Blume Buddy Blind Box PR kit!! Rules to enter: 1. Follow @bbyambi & @blume 2. Tag 2 friends Optional bonus entry: add to story! Winner will be chosen in 5 days 🩵 good luck! (not affiliated with Instagram) winners have been contacted! congrats: @patriciawatters @hiranyanakandala @axgela
It’s time for @ultabeauty’s biggest sale of the year — Ulta Wellness Week is here, and you can shop Blume at 30% off 🧡 If you’ve been wanting to try Blume, this is your sign to save while you do. And if you’re a loyal Blumer? Consider this your reminder to stock up on your favourites. What we recommend + why: 🩵 Meltdown Acne Oil: Our cult-favourite spot treatment that calms angry breakouts fast—without over-drying or disrupting your skin barrier. 🩵 Meltdown Gel Cream: A lightweight, oil-free moisturiser that hydrates, soothes redness, and supports acne-prone, sensitive skin. 🩵 Milky Fade Serum: A brightening, barrier-loving serum that helps fade post-acne marks and uneven tone while keeping sensitive skin calm. Shop online and in stores and save 30% off for a limited time only, exclusively at @ultabeauty.
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It’s time for @ultabeauty’s biggest sale of the year — Ulta Wellness Week is here, and you can shop Blume at 30% off 🧡 If you’ve been wanting to try Blume, this is your sign to save while you do. And if you’re a loyal Blumer? Consider this your reminder to stock up on your favourites. What we recommend + why: 🩵 Meltdown Acne Oil: Our cult-favourite spot treatment that calms angry breakouts fast—without over-drying or disrupting your skin barrier. 🩵 Meltdown Gel Cream: A lightweight, oil-free moisturiser that hydrates, soothes redness, and supports acne-prone, sensitive skin. 🩵 Milky Fade Serum: A brightening, barrier-loving serum that helps fade post-acne marks and uneven tone while keeping sensitive skin calm. Shop online and in stores and save 30% off for a limited time only, exclusively at @ultabeauty.
(CLOSED)✨ WINTER WELLNESS GIVEAWAY ✨⁠ ⁠ We’re turning up the cozy this season! We’ve teamed up with some of our favorite brands to bring you the ultimate Winter Wellness Bundle (valued at $1000).⁠ ⁠ From self-care essentials to cozy comfort, this bundle has everything you need to unwind, reset, and feel your absolute best all winter long.⁠ ⁠ Because you deserve to feel good…inside and out. ⁠ ⁠ Win: ⁠ 🌟 $250 worth of skincare from @blume⁠ ⁠🕯️ 3 x full-sized candles + an advent calendar from @malathebrand 🩸$250 e-gift card for @flex ⁠ ⁠🍑 A custom Huha package of undies, bras & mineral wear ⁠ ⁠ How to Enter: ⁠ ⁠ 📱 Follow @blume, @malathebrand, @flex ⁠+ @wearhuha 💖 Enter the giveaway at the link in our bio⁠—it takes seconds!⁠ 🫶 Like this post + tag a friend who could use some self-care (each tag is an extra entry)⁠ 👋 Bonus entries for sharing this to stories—be sure to tag us!⁠ ⁠ ⁠ Giveaway closes November 14 at 11:59 PM PST. Winner will be contacted directly via DM by @wearhuha - beware of fake accounts!⁠ Open to residents of the U.S. and Canada, 18+. No purchase necessary. This giveaway is not affiliated with Instagram.⁠ ⁠ Good luck!⁠ ⁠ *Gift package values vary by currency.
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(CLOSED)✨ WINTER WELLNESS GIVEAWAY ✨⁠ ⁠ We’re turning up the cozy this season! We’ve teamed up with some of our favorite brands to bring you the ultimate Winter Wellness Bundle (valued at $1000).⁠ ⁠ From self-care essentials to cozy comfort, this bundle has everything you need to unwind, reset, and feel your absolute best all winter long.⁠ ⁠ Because you deserve to feel good…inside and out. ⁠ ⁠ Win: ⁠ 🌟 $250 worth of skincare from @blume⁠ ⁠🕯️ 3 x full-sized candles + an advent calendar from @malathebrand 🩸$250 e-gift card for @flex ⁠ ⁠🍑 A custom Huha package of undies, bras & mineral wear ⁠ ⁠ How to Enter: ⁠ ⁠ 📱 Follow @blume, @malathebrand, @flex ⁠+ @wearhuha 💖 Enter the giveaway at the link in our bio⁠—it takes seconds!⁠ 🫶 Like this post + tag a friend who could use some self-care (each tag is an extra entry)⁠ 👋 Bonus entries for sharing this to stories—be sure to tag us!⁠ ⁠ ⁠ Giveaway closes November 14 at 11:59 PM PST. Winner will be contacted directly via DM by @wearhuha - beware of fake accounts!⁠ Open to residents of the U.S. and Canada, 18+. No purchase necessary. This giveaway is not affiliated with Instagram.⁠ ⁠ Good luck!⁠ ⁠ *Gift package values vary by currency.
*GIVEAWAY NOW CLOSED* WIN A SPOT ON OUR PR LIST FOR THE YEAR + OUR NEXT EXCITING LIMITED EDITION MAILER How to enter: 🌸 Follow @blume + like this post 🩵 Tag a friend in the comments (each comment = 1 entry) ✨ Like and comment on our last THREE posts 📣 5 BONUS ENTRIES: Follow us on TikTok and share this post to your stories Giveaway ends on 4.10, 3 winners will be contacted via DMs and added to our 2026 PR LIST 🫶 GOOD LUCK!!!!
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*GIVEAWAY NOW CLOSED* WIN A SPOT ON OUR PR LIST FOR THE YEAR + OUR NEXT EXCITING LIMITED EDITION MAILER How to enter: 🌸 Follow @blume + like this post 🩵 Tag a friend in the comments (each comment = 1 entry) ✨ Like and comment on our last THREE posts 📣 5 BONUS ENTRIES: Follow us on TikTok and share this post to your stories Giveaway ends on 4.10, 3 winners will be contacted via DMs and added to our 2026 PR LIST 🫶 GOOD LUCK!!!!
CLOSED 🚨 NYC MODEL CASTING CALL 💙 We’re casting for an upcoming Blume campaign! If you love Blume and have modeling experience, we’d love to hear from you. Drop your @ below or tag someone who’d be the perfect fit. Shoot Details 📍 Brooklyn, NYC 📅 September 8, 2026 🕒 3:00 PM – 4:30 PM Interested? Comment below or tag a friend you’d love to see work with Blume! Due to the high volume of applications, we’ll only be reaching out to those we’d like to move forward with. 🚨 Please note: Travel and accommodation will not be covered by Blume at this time. We can’t wait to meet more talented creatives from the Blume community! ✨
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CLOSED 🚨 NYC MODEL CASTING CALL 💙 We’re casting for an upcoming Blume campaign! If you love Blume and have modeling experience, we’d love to hear from you. Drop your @ below or tag someone who’d be the perfect fit. Shoot Details 📍 Brooklyn, NYC 📅 September 8, 2026 🕒 3:00 PM – 4:30 PM Interested? Comment below or tag a friend you’d love to see work with Blume! Due to the high volume of applications, we’ll only be reaching out to those we’d like to move forward with. 🚨 Please note: Travel and accommodation will not be covered by Blume at this time. We can’t wait to meet more talented creatives from the Blume community! ✨
These are @spencer.barbosa’s top picks to shop during @sephoracanada’s Savings Event 🙂💗⁠ ⁠ Meltdown Gel Cleanser⁠ ✨ Gently removes makeup, oil + dirt without stripping⁠ ✨ Helps calm breakouts and redness⁠ ✨ Leaves skin feeling clean, soft, and balanced⁠ ⁠ Milky Fade Serum⁠ ✨ Fades dark spots, post-acne marks + uneven tone⁠ ✨ Brightens and smooths for clearer, radiant skin⁠ ✨ Hydrating formula that supports barrier repair⁠ ⁠ Superbalm in Toffee⁠ ✨ Deeply moisturizes lips with buttery hydration⁠ ✨ Smooths + softens with shea and murumuru butter⁠ ✨ Subtle warm brown tint for that effortless, glossy glow⁠ ⁠ Use code EVERYTHING online at sephora.ca or shop in stores.
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These are @spencer.barbosa’s top picks to shop during @sephoracanada’s Savings Event 🙂💗⁠ ⁠ Meltdown Gel Cleanser⁠ ✨ Gently removes makeup, oil + dirt without stripping⁠ ✨ Helps calm breakouts and redness⁠ ✨ Leaves skin feeling clean, soft, and balanced⁠ ⁠ Milky Fade Serum⁠ ✨ Fades dark spots, post-acne marks + uneven tone⁠ ✨ Brightens and smooths for clearer, radiant skin⁠ ✨ Hydrating formula that supports barrier repair⁠ ⁠ Superbalm in Toffee⁠ ✨ Deeply moisturizes lips with buttery hydration⁠ ✨ Smooths + softens with shea and murumuru butter⁠ ✨ Subtle warm brown tint for that effortless, glossy glow⁠ ⁠ Use code EVERYTHING online at sephora.ca or shop in stores.
casting our next blume face 🌸 nyc-based model for april 9 or 10 if you love blume + have modelling experience, comment below or tag someone who should be on set please note: your instagram must be public to be considered, or dm us your portfolio
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casting our next blume face 🌸 nyc-based model for april 9 or 10 if you love blume + have modelling experience, comment below or tag someone who should be on set please note: your instagram must be public to be considered, or dm us your portfolio
🚨CLOSED🚨Elevate your winter wellness routine with this curated box of beauty and wellness items ✨FIVE lucky winners have the opportunity to win a prize worth $471 USD! ❄️ What You’ll Win ⤵️ 🎁 @omniluxled Mini Eye Brightener 🎁 @dermaflash Luxe+ 🎁 @mykitsch 2 Satin Pillowcases 🎁 @blume 2 Superbalms in “Vanilla Cream” & “Toffee” 🎁 @diffeyewear Blue Light Glasses in the “Maxwell” style How To Enter ⤵️ ✨ Follow @omniluxled , @dermaflash , @mykitsch , @blume , @diffeyewear ✨ Like this post ✨ Tag 3 friends in the comments No purchase necessary. Ends on 12/26/25 at 11:59pm EST. 5 winners will be selected and contacted via Instagram DM. Open to US only to those who are 18+ years of age. This promotion is not endorsed or sponsored by Instagram.
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🚨CLOSED🚨Elevate your winter wellness routine with this curated box of beauty and wellness items ✨FIVE lucky winners have the opportunity to win a prize worth $471 USD! ❄️ What You’ll Win ⤵️ 🎁 @omniluxled Mini Eye Brightener 🎁 @dermaflash Luxe+ 🎁 @mykitsch 2 Satin Pillowcases 🎁 @blume 2 Superbalms in “Vanilla Cream” & “Toffee” 🎁 @diffeyewear Blue Light Glasses in the “Maxwell” style How To Enter ⤵️ ✨ Follow @omniluxled , @dermaflash , @mykitsch , @blume , @diffeyewear ✨ Like this post ✨ Tag 3 friends in the comments No purchase necessary. Ends on 12/26/25 at 11:59pm EST. 5 winners will be selected and contacted via Instagram DM. Open to US only to those who are 18+ years of age. This promotion is not endorsed or sponsored by Instagram.
Writing from the heart on a Saturday morning because my heart feels heavy after all that is happening in our world. I went to law school before building Blume because I believed and still believe systems should exist to protect people. I left because believed I could make an impact in a different way through business. At 23 years old, when I began my entrepreneurial journey with my sister, I hoped that having a business and a voice would allow me to make more impact than I felt I could as an individual. I feel proud to see other founders in our industry leading with compassion and courage. In the worlds of @charlotteparler "I work in beauty so let me be clear: A lotion is not empowering. A bra is not empowering. Rights are empowering." I’m sharing this to give context on Blume's roots and why skincare and wellness brands are using their platforms to advocate for justice. Blume is of course a for-profit business, and we’re not positioning ourselves as a social impact or nonprofit organization. That said, we were built with purpose at our core, and we believe businesses can strive to leave the world better than they found it. As daughters of immigrants, we carry the weight of sacrifice in everything we do. Our parents left everything they knew so we could have choices. This is the reality of so many others in our community. You've shown up for Blume in ways that leave us in awe. So when the world feels heavy, when systems feel impossible to move, we think of you. Thousands of people who believe that small, consistent action matters. That showing up for each other is never wasted. Tomorrow, 100% of net proceeds from Blume.com go to @ILCofMN—an organization providing free legal representation to immigrants and protecting human rights. It's a humble donation from us and our community, but it is something. This community has always been about more than skincare. It's about building the world we want to see. Thank you for being the compassionate, caring humans that you are ❤️
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Writing from the heart on a Saturday morning because my heart feels heavy after all that is happening in our world. I went to law school before building Blume because I believed and still believe systems should exist to protect people. I left because believed I could make an impact in a different way through business. At 23 years old, when I began my entrepreneurial journey with my sister, I hoped that having a business and a voice would allow me to make more impact than I felt I could as an individual. I feel proud to see other founders in our industry leading with compassion and courage. In the worlds of @charlotteparler "I work in beauty so let me be clear: A lotion is not empowering. A bra is not empowering. Rights are empowering." I’m sharing this to give context on Blume's roots and why skincare and wellness brands are using their platforms to advocate for justice. Blume is of course a for-profit business, and we’re not positioning ourselves as a social impact or nonprofit organization. That said, we were built with purpose at our core, and we believe businesses can strive to leave the world better than they found it. As daughters of immigrants, we carry the weight of sacrifice in everything we do. Our parents left everything they knew so we could have choices. This is the reality of so many others in our community. You've shown up for Blume in ways that leave us in awe. So when the world feels heavy, when systems feel impossible to move, we think of you. Thousands of people who believe that small, consistent action matters. That showing up for each other is never wasted. Tomorrow, 100% of net proceeds from Blume.com go to @ILCofMN—an organization providing free legal representation to immigrants and protecting human rights. It's a humble donation from us and our community, but it is something. This community has always been about more than skincare. It's about building the world we want to see. Thank you for being the compassionate, caring humans that you are ❤️
Thanks for following our icy adventures today 🧊
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Thanks for following our icy adventures today 🧊
We may have missed the mark on this one... ⁠ ⁠ Clear your skin and get your confidence back - now with up to 50% off during our biggest sale of the year, only at blume.com. 🤝♥️
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We may have missed the mark on this one... ⁠ ⁠ Clear your skin and get your confidence back - now with up to 50% off during our biggest sale of the year, only at blume.com. 🤝♥️
Can’t pick just one? Don’t worry - we’ve got you covered. 🤝⁠ ⁠ When you shop our limited-edition Superbalm Trio Kit, you get all three: Vanilla Cream, Toffee, and Wild Plum - beautifully packed in a kit-exclusive, plush purple Blume pouch. Yours for $40 USD (valued at $60 USD).⁠ ⁠ Where to find them:⁠ 🇺🇸 USA: exclusively available only at blume.com⁠ 🇨🇦 Canada: coming soon to @sephoracanada⁠
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Can’t pick just one? Don’t worry - we’ve got you covered. 🤝⁠ ⁠ When you shop our limited-edition Superbalm Trio Kit, you get all three: Vanilla Cream, Toffee, and Wild Plum - beautifully packed in a kit-exclusive, plush purple Blume pouch. Yours for $40 USD (valued at $60 USD).⁠ ⁠ Where to find them:⁠ 🇺🇸 USA: exclusively available only at blume.com⁠ 🇨🇦 Canada: coming soon to @sephoracanada⁠
Dropping soon 👀 Want to win a knot bag? Comment below which style of Blume drop you love the most: 1) Our iconic new Blume Knot Bag or 2) The sleek Blume Carry-All Case🩵 Must follow Blume to win. Share to stories for 5 extra entries! We’re selecting one winner on June 27.
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Dropping soon 👀 Want to win a knot bag? Comment below which style of Blume drop you love the most: 1) Our iconic new Blume Knot Bag or 2) The sleek Blume Carry-All Case🩵 Must follow Blume to win. Share to stories for 5 extra entries! We’re selecting one winner on June 27.
🚨UPDATE: In light of the January 30th nationwide shutdown, we’ve decided to move the date for donating 100% of proceeds from blume.com to February 1st instead, to better support our communities’ efforts. As daughters of immigrants, we believe every person deserves safety, dignity, and the chance to build a life without fear. We do not stand for policies or actions that tear families apart, traumatize communities, or make people feel unsafe in the place they call home. We stand with immigrants. We stand for humanity, compassion, and justice. This Friday, January 30th, Blume will be donating 100% of all proceeds from blume.com to an organization chosen by our community that is doing real, on-the-ground work to support and protect immigrants. Please share and tag credible organizations below. We’ll host a final poll in our stories tomorrow to decide where the funds go. Thank you for being part of a community that leads with compassion, courage, and action. 🤍
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🚨UPDATE: In light of the January 30th nationwide shutdown, we’ve decided to move the date for donating 100% of proceeds from blume.com to February 1st instead, to better support our communities’ efforts. As daughters of immigrants, we believe every person deserves safety, dignity, and the chance to build a life without fear. We do not stand for policies or actions that tear families apart, traumatize communities, or make people feel unsafe in the place they call home. We stand with immigrants. We stand for humanity, compassion, and justice. This Friday, January 30th, Blume will be donating 100% of all proceeds from blume.com to an organization chosen by our community that is doing real, on-the-ground work to support and protect immigrants. Please share and tag credible organizations below. We’ll host a final poll in our stories tomorrow to decide where the funds go. Thank you for being part of a community that leads with compassion, courage, and action. 🤍
GIVEAWAY 💌✨ Mother’s Day calls for the ultimate self-care package 💕 We teamed up with some of our fave brands to spoil one lucky winner with the dreamiest beauty + wellness bundle ever ☁️🎀 💗 $165 USD 2x Best Seller Kits + Splashtint Moisturizing Dewy Lip Tint from @benefitcanada 💗 $298 USD Ultimate Sonic Skincare Gift Set from @dermaflash 💗 $38 USD Raspberry Hibiscus 12 Pack from @drinkbenny 💗 $79.72 USD SweetChews + Sourmelon Bites bundle from @smartsweets 💗 $170 USD bundle from @wearhuha 💗 $175 USD worth of goodies from @blume TO ENTER ✨ Follow: @blume @benefitcanada @dermaflash @drinkbenny @smartsweets @wearhuha Tag at least 3 besties below 💌 (the more tags, the more entries!) BONUS 🎀 Share this post to your story for 5 extra entries ✨ Giveaway closes May 18, 2026 at 11:59 PM PST. One winner will be contacted via DM from @blume only. Open to residents of Canada + the US, 18+. This giveaway is not sponsored, endorsed, or administered by Instagram.
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GIVEAWAY 💌✨ Mother’s Day calls for the ultimate self-care package 💕 We teamed up with some of our fave brands to spoil one lucky winner with the dreamiest beauty + wellness bundle ever ☁️🎀 💗 $165 USD 2x Best Seller Kits + Splashtint Moisturizing Dewy Lip Tint from @benefitcanada 💗 $298 USD Ultimate Sonic Skincare Gift Set from @dermaflash 💗 $38 USD Raspberry Hibiscus 12 Pack from @drinkbenny 💗 $79.72 USD SweetChews + Sourmelon Bites bundle from @smartsweets 💗 $170 USD bundle from @wearhuha 💗 $175 USD worth of goodies from @blume TO ENTER ✨ Follow: @blume @benefitcanada @dermaflash @drinkbenny @smartsweets @wearhuha Tag at least 3 besties below 💌 (the more tags, the more entries!) BONUS 🎀 Share this post to your story for 5 extra entries ✨ Giveaway closes May 18, 2026 at 11:59 PM PST. One winner will be contacted via DM from @blume only. Open to residents of Canada + the US, 18+. This giveaway is not sponsored, endorsed, or administered by Instagram.
Justice for Sunburst SPF 50 ☀️
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Justice for Sunburst SPF 50 ☀️
We’re giving you a backstage look at our Blume ♥︎ Sephora campaign photoshoot with @bbyambi - featuring Danica, who leads all things marketing here at Blume.
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We’re giving you a backstage look at our Blume ♥︎ Sephora campaign photoshoot with @bbyambi - featuring Danica, who leads all things marketing here at Blume.
Comment "UGC" below and and we'll share the application link 🩵 Looking for creators who: ✨ Are always on top of trends ✨ Love skincare ✨ Are tapped into pop culture ✨ Create polished content ✨ Can move fast
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Comment "UGC" below and and we'll share the application link 🩵 Looking for creators who: ✨ Are always on top of trends ✨ Love skincare ✨ Are tapped into pop culture ✨ Create polished content ✨ Can move fast
If you’ve ever added Blume to your VIB cart, told a friend about Meltdown, or just rooted for us quietly from afar — thank you. You’re helping a small, indie, women-of-color-founded brand stay on the map and keep growing. ✨🫶 Thanks for shopping @blume this Sephora VIB Sale!
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If you’ve ever added Blume to your VIB cart, told a friend about Meltdown, or just rooted for us quietly from afar — thank you. You’re helping a small, indie, women-of-color-founded brand stay on the map and keep growing. ✨🫶 Thanks for shopping @blume this Sephora VIB Sale!

Blume (@blume) Instagram Stats & Analytics

Blume (@blume) has 172K Instagram followers with a 7.23% engagement rate over the past 12 months. Across 453 posts, Blume received 60.6K total likes and 2.61M impressions, averaging 134 likes per post. This page tracks Blume's performance metrics, top content, and engagement trends — updated daily. To benchmark @blume against other accounts, use Socialpruf's Instagram competitor analysis tool.

Blume (@blume) Instagram Analytics FAQ

How many Instagram followers does Blume have?+
Blume (@blume) has 172K Instagram followers as of October 2026.
What is Blume's Instagram engagement rate?+
Blume's Instagram engagement rate is 7.23% over the last 12 months, based on 453 posts.
How many likes does Blume get on Instagram?+
Blume received 60.6K total likes across 453 posts in the last 12 months, averaging 134 likes per post.
How many Instagram impressions does Blume get?+
Blume's Instagram content generated 2.61M total impressions over the last 12 months.
Can I compare Blume with other Instagram accounts?+
Yes. Add @blume to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.