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followers
253K
impressions
5.74M
likes
293K
comments
10.7K
posts
225
engagement
5.43%
emv
$201K
Average per post
25.5K

Key Metrics

Distributions

Top Content

Reflecting on every special moment.
2.67M
208K
342
7mo ago
urbanstems
Reflecting on every special moment.
@jb_copeland is a writer and creator who believes emotional honesty changes everything. The smallest words we hold back often matter most.

This Valentine’s Day, he’s encouraging you to take the chance, send the flowers, and say how you feel. Comment “FEELS” below and we’ll send you a DM with a special discount code to make it even easier to share your feelings.
342K
14.5K
252
6mo ago
urbanstems
@jb_copeland is a writer and creator who believes emotional honesty changes everything. The smallest words we hold back often matter most. This Valentine’s Day, he’s encouraging you to take the chance, send the flowers, and say how you feel. Comment “FEELS” below and we’ll send you a DM with a special discount code to make it even easier to share your feelings.
If football has had your full attention lately… same.
Before kickoff, just a reminder that Valentine’s Day is next week.Showing up doesn’t have to be hard.

Use code FEELS20 for 20% off. @urbanstems
311K
7.59K
148
6mo ago
urbanstems
If football has had your full attention lately… same. Before kickoff, just a reminder that Valentine’s Day is next week.Showing up doesn’t have to be hard. Use code FEELS20 for 20% off. @urbanstems
They may not know everything you carry. But they know you deserve flowers.
305K
12.2K
58
4mo ago
urbanstems
They may not know everything you carry. But they know you deserve flowers.
Who’s calling Suebelle this holiday?
112K
4.30K
243
9mo ago
urbanstems
Who’s calling Suebelle this holiday?
A mother’s mental load is real, constant, and worth talking about (and celebrating.) @urbanstems gets it.
92.8K
1.31K
47
3mo ago
urbanstems
A mother’s mental load is real, constant, and worth talking about (and celebrating.) @urbanstems gets it.
The Motherload: the running list of every appointment, meal, permission slip, emotional need, and unspoken expectation that lives rent-free in a mom’s head.

We made a game show about it starring one of our favorite moms, @nickimarieinc.

The mental load is one of the hardest things about motherhood. It’s invisible, it’s expected, and it never stops.

Flowers may not lighten her load, but we like to think they’ll make her feel seen.

Shop the Motherload Gift Shop
89.3K
2.32K
225
4mo ago
urbanstems
The Motherload: the running list of every appointment, meal, permission slip, emotional need, and unspoken expectation that lives rent-free in a mom’s head. We made a game show about it starring one of our favorite moms, @nickimarieinc. The mental load is one of the hardest things about motherhood. It’s invisible, it’s expected, and it never stops. Flowers may not lighten her load, but we like to think they’ll make her feel seen. Shop the Motherload Gift Shop
👀 Coming tomorrow @jb_copeland
53.1K
566
23
6mo ago
urbanstems
👀 Coming tomorrow @jb_copeland
Concierge by title. Icon by nature. Suebelle's outfit of the day is as timeless as her.
45.6K
1.02K
31
8mo ago
urbanstems
Concierge by title. Icon by nature. Suebelle's outfit of the day is as timeless as her.
We’ve partnered with @rangerstation.co and @urbanstems to give three of you our End of Summer Edit ($1,000+ total value), a collection of essentials to help you ease into the next season. Here’s how to enter: 

❤️ Like this post
✨ Follow @maegangrifffin, @skin_pharm, @rangerstation.co and @urbanstems
💬 Tag a friend in the comments (each tag counts as an entry) 
🔗 Complete your entry at the link in our bio

Bonus entry: Share this post to your story and tag all accounts.

Giveaway closes at midnight on Sunday, 8/30. Good luck!
42.3K
hidden
3.30K
1d ago
urbanstems
We’ve partnered with @rangerstation.co and @urbanstems to give three of you our End of Summer Edit ($1,000+ total value), a collection of essentials to help you ease into the next season. Here’s how to enter: ❤️ Like this post ✨ Follow @maegangrifffin, @skin_pharm, @rangerstation.co and @urbanstems 💬 Tag a friend in the comments (each tag counts as an entry) 🔗 Complete your entry at the link in our bio Bonus entry: Share this post to your story and tag all accounts. Giveaway closes at midnight on Sunday, 8/30. Good luck!
Mother's Day looks different for everyone. Today we see all of it.
42.3K
1.69K
17
3mo ago
urbanstems
Mother's Day looks different for everyone. Today we see all of it.
Warm cookies from @levainbakery and cool winter florals. We think it’s the sweetest way to celebrate the season.
34.7K
436
17
8mo ago
urbanstems
Warm cookies from @levainbakery and cool winter florals. We think it’s the sweetest way to celebrate the season.
Sweet news: we’re back for seconds! And giving one lucky winner the chance to celebrate with us! 💕

To launch our second UrbanStems x Levain Bakery Bundle, we’re gifting one lucky winner a duo of fresh blooms + iconic cookies. 💐🍪 

To enter: 
1. Make sure you are following @urbanstems and @levainbakery 
2. Like this post and tell us - what’s your idea of the perfect pick-me-up gift? 🌸
✨ And for an extra entry, tag us and share this giveaway to your stories! 

Giveaway closes at 9:00pm EST on 10/24/25 and winners will be directly contacted via DM. US residents only. This giveaway is in no way sponsored, endorsed or administered by Instagram, Facebook, or similar social media sites.
33.1K
1.32K
498
10mo ago
urbanstems
Sweet news: we’re back for seconds! And giving one lucky winner the chance to celebrate with us! 💕 To launch our second UrbanStems x Levain Bakery Bundle, we’re gifting one lucky winner a duo of fresh blooms + iconic cookies. 💐🍪 To enter: 1. Make sure you are following @urbanstems and @levainbakery 2. Like this post and tell us - what’s your idea of the perfect pick-me-up gift? 🌸 ✨ And for an extra entry, tag us and share this giveaway to your stories! Giveaway closes at 9:00pm EST on 10/24/25 and winners will be directly contacted via DM. US residents only. This giveaway is in no way sponsored, endorsed or administered by Instagram, Facebook, or similar social media sites.
Send joy. Send color. Send something unforgettable.
32.1K
1.34K
21
10mo ago
urbanstems
Send joy. Send color. Send something unforgettable.
Sealed and ready to send.
31.6K
178
5
4mo ago
urbanstems
Sealed and ready to send.
Little things making these early days at home with Fiona feel extra nice. Flowers for me, diapers for her. Everyone gets what they need. @coterie  @urbanstems 🤍🌹#ad
30.9K
hidden
8
1d ago
urbanstems
Little things making these early days at home with Fiona feel extra nice. Flowers for me, diapers for her. Everyone gets what they need. @coterie @urbanstems 🤍🌹#ad
Suebelle could ship your holiday gifts in her sleep, but she prefers to do it with flair.
30.5K
592
61
8mo ago
urbanstems
Suebelle could ship your holiday gifts in her sleep, but she prefers to do it with flair.
The moment you remember there’s a flower delivery waiting.
29.8K
1.02K
3
6mo ago
urbanstems
The moment you remember there’s a flower delivery waiting.
A little something for you and someone you love ❤️
We’re giving two winners the ultimate Valentine’s Day gifting bundle: 3 month UrbanStems flower subscription, Roe caviar, Levain cookies and Avaline merch.

How to enter:
1. Follow @urbanstems, @roecaviar, @levainbakery, and @avaline
2. Tag who you’d share this with in the comments

Giveaway closes at 9:00 PM EST on 2/13/26. Winners will be contacted directly. US residents only. This giveaway is not sponsored, endorsed, or administered by Instagram, Facebook, or any other social platform
29.5K
473
1.14K
6mo ago
urbanstems
A little something for you and someone you love ❤️ We’re giving two winners the ultimate Valentine’s Day gifting bundle: 3 month UrbanStems flower subscription, Roe caviar, Levain cookies and Avaline merch. How to enter: 1. Follow @urbanstems, @roecaviar, @levainbakery, and @avaline 2. Tag who you’d share this with in the comments Giveaway closes at 9:00 PM EST on 2/13/26. Winners will be contacted directly. US residents only. This giveaway is not sponsored, endorsed, or administered by Instagram, Facebook, or any other social platform
A situation we're happy to be in.
28.0K
1.11K
18
5mo ago
urbanstems
A situation we're happy to be in.

UrbanStems (@urbanstems) Instagram Stats & Analytics

UrbanStems (@urbanstems) has 253K Instagram followers with a 5.43% engagement rate over the past 12 months. Across 225 posts, UrbanStems received 293K total likes and 5.09M impressions, averaging 1.30K likes per post. This page tracks UrbanStems's performance metrics, top content, and engagement trends — updated daily.

UrbanStems (@urbanstems) Instagram Analytics FAQ

How many Instagram followers does UrbanStems have?+
UrbanStems (@urbanstems) has 253K Instagram followers as of August 2026.
What is UrbanStems's Instagram engagement rate?+
UrbanStems's Instagram engagement rate is 5.43% over the last 12 months, based on 225 posts.
How many likes does UrbanStems get on Instagram?+
UrbanStems received 293K total likes across 225 posts in the last 12 months, averaging 1.30K likes per post.
How many Instagram impressions does UrbanStems get?+
UrbanStems's Instagram content generated 5.09M total impressions over the last 12 months.