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3.97M
impressions
31.7M
likes
795K
comments
14.8K
posts
264
engagement
1.21%
emv
$852K
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120K

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#TraderJoe’s New Product Alert… 👀🌶️🍋‍🟩💋 . . . . . . . . . Happy April 1st! . 😉
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#TraderJoe’s New Product Alert… 👀🌶️🍋‍🟩💋 . . . . . . . . . Happy April 1st! . 😉
If you ever have the good fortune to attend a party in Brazil, your chances of spotting #Brigadeiros on the sweets table are deliciously high. (Lucky you!) These soft, fudgy, chocolate-sprinkled bonbons are a beloved part of Brazilian culture—and once you sink your teeth in, it’s easy to understand why. 😍 • Brigadeiros (prounounced “bree-gah-DAY-ros” in Brazilian Portuguese) trace back to the 1940s. They’re widely linked to the 1945 presidential campaign of Brigadiero Eduardo Gomes, whose supporters made and sold the treats to raise funds. Gomes didn’t win the election, but his namesake sweet became a lasting favorite—maintaining a ubiquitous presence at parties, social gatherings, and joyful occasions for 80 years and counting! • The popularity of this treasured treat continues to proliferate throughout Brazil and beyond—including the freezers at your neighborhood #TraderJoes, where they're available for your enjoyment all year long! Our version is made in classic style, with sweetened condensed milk, cocoa, cream, and cultured butter, then rolled in chocolate sprinkles for a satisfyingly textural finish. Happy Valentine’s Day! 💕 — • 9 per Box • Thaw & Serve • #TJsFreezerFinds •
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If you ever have the good fortune to attend a party in Brazil, your chances of spotting #Brigadeiros on the sweets table are deliciously high. (Lucky you!) These soft, fudgy, chocolate-sprinkled bonbons are a beloved part of Brazilian culture—and once you sink your teeth in, it’s easy to understand why. 😍 • Brigadeiros (prounounced “bree-gah-DAY-ros” in Brazilian Portuguese) trace back to the 1940s. They’re widely linked to the 1945 presidential campaign of Brigadiero Eduardo Gomes, whose supporters made and sold the treats to raise funds. Gomes didn’t win the election, but his namesake sweet became a lasting favorite—maintaining a ubiquitous presence at parties, social gatherings, and joyful occasions for 80 years and counting! • The popularity of this treasured treat continues to proliferate throughout Brazil and beyond—including the freezers at your neighborhood #TraderJoes, where they're available for your enjoyment all year long! Our version is made in classic style, with sweetened condensed milk, cocoa, cream, and cultured butter, then rolled in chocolate sprinkles for a satisfyingly textural finish. Happy Valentine’s Day! 💕 — • 9 per Box • Thaw & Serve • #TJsFreezerFinds •
As the weather turns colder, our thoughts invariably turn to cozy cooking. What better way to spend a chilly fall evening than to make—and eat!—a satisfying, saffron-infused, baked & bejeweled rice cake made with #TraderJoes pantry staples? 😍 • While different cultures have their own iterations of the dish, our take on the classic Iranian #Tahchin [taah-CHEEN] takes its cues from the Persian version, and is sure to warm your kitchen and please your palate. Watch the video, then tap the link in our profile to get this tasty #TJsRecipe!
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As the weather turns colder, our thoughts invariably turn to cozy cooking. What better way to spend a chilly fall evening than to make—and eat!—a satisfying, saffron-infused, baked & bejeweled rice cake made with #TraderJoes pantry staples? 😍 • While different cultures have their own iterations of the dish, our take on the classic Iranian #Tahchin [taah-CHEEN] takes its cues from the Persian version, and is sure to warm your kitchen and please your palate. Watch the video, then tap the link in our profile to get this tasty #TJsRecipe!
When fall is approaching, and a bear’s tummy starts to growl, you can be quite certain she’s heading to her neighborhood #TraderJoes to stock up on #fall essentials for the cozy season ahead! 🍂🍁🛒 • Follow this bear to Trader Joe’s where you’ll find familiar autumnal favorites and seasonal surprises ‘round every corner. Your biggest surprise will come at the register, when you realize that our shelves are not just bearing fall treats—we come bearing value. That means high-quality, delicious products to help you celebrate the season, at prices that will have you celebrating the savings. • Watch the video and then visit your neighborhood Trader Joe’s to see for yourself!
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When fall is approaching, and a bear’s tummy starts to growl, you can be quite certain she’s heading to her neighborhood #TraderJoes to stock up on #fall essentials for the cozy season ahead! 🍂🍁🛒 • Follow this bear to Trader Joe’s where you’ll find familiar autumnal favorites and seasonal surprises ‘round every corner. Your biggest surprise will come at the register, when you realize that our shelves are not just bearing fall treats—we come bearing value. That means high-quality, delicious products to help you celebrate the season, at prices that will have you celebrating the savings. • Watch the video and then visit your neighborhood Trader Joe’s to see for yourself!
Calling all banana fans: #TraderJoes Banana Pudding Flavored Ice Cream is back, and positively brimming with sweet-n-creamy classic #BananaPudding nostalgia! 🍌🍨 • For the uninitiated, this decadently rich pint is flavored with banana purée for that perfect banana baseline, mixed with bite-sized bits of vanilla wafer cookies for texture, and imbued with a salted caramel swirl to tie it all together! What’s not to love? That’s not a hypothetical question. The only correct answer here is “nothing”—you’ll love it a whole bunch! — • Limited Time • One Pint • Kosher •
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Calling all banana fans: #TraderJoes Banana Pudding Flavored Ice Cream is back, and positively brimming with sweet-n-creamy classic #BananaPudding nostalgia! 🍌🍨 • For the uninitiated, this decadently rich pint is flavored with banana purée for that perfect banana baseline, mixed with bite-sized bits of vanilla wafer cookies for texture, and imbued with a salted caramel swirl to tie it all together! What’s not to love? That’s not a hypothetical question. The only correct answer here is “nothing”—you’ll love it a whole bunch! — • Limited Time • One Pint • Kosher •
It’s time for the #TJsCustomerChoiceAwards! 🥳 For the 17th year in a row, we’re asking: which #TraderJoes products are your favorites? Tap the link in our bio or head to traderjoes.com to vote today! • Polls close Friday, January 9th at 9 AM PST, and we’ll announce and showcase the winners right here—and on our website—on Monday, January 26th. What products will YOU choose? 🤔💭 • VOTE NOW! 🗳️🏆🛒
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It’s time for the #TJsCustomerChoiceAwards! 🥳 For the 17th year in a row, we’re asking: which #TraderJoes products are your favorites? Tap the link in our bio or head to traderjoes.com to vote today! • Polls close Friday, January 9th at 9 AM PST, and we’ll announce and showcase the winners right here—and on our website—on Monday, January 26th. What products will YOU choose? 🤔💭 • VOTE NOW! 🗳️🏆🛒
🍦 #TraderJoes All Mixed Up Ice Cream starts with a base of classic vanilla ice cream, generously swirled with nutty peanut butter. Then, we loaded it up with all sorts sweet, crunchy candy & cookie pieces, plus sprinkles! • It’s a culinary mishmash, a kaleidoscope of flavors. A single scoop could be chock-full of chocolate sandwich crème cookie pieces, candy coated pretzels, mini chocolate peanut butter cups, rainbow sprinkles—or all of them at once! There is just one word that sums up the experience: YUM! — • Kosher (dairy) • Every Day •
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🍦 #TraderJoes All Mixed Up Ice Cream starts with a base of classic vanilla ice cream, generously swirled with nutty peanut butter. Then, we loaded it up with all sorts sweet, crunchy candy & cookie pieces, plus sprinkles! • It’s a culinary mishmash, a kaleidoscope of flavors. A single scoop could be chock-full of chocolate sandwich crème cookie pieces, candy coated pretzels, mini chocolate peanut butter cups, rainbow sprinkles—or all of them at once! There is just one word that sums up the experience: YUM! — • Kosher (dairy) • Every Day •
FRIENDLY REMINDER: All #TraderJoes stores will be open until 5pm on Wednesday, December 31st and closed on Thursday, January 1st. #HappyNewYear, and cheers to many more great moments together in 2026! 🥳🛒🍾🥂
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FRIENDLY REMINDER: All #TraderJoes stores will be open until 5pm on Wednesday, December 31st and closed on Thursday, January 1st. #HappyNewYear, and cheers to many more great moments together in 2026! 🥳🛒🍾🥂
At #TraderJoes, we offer one of the best values on fresh eucalyptus in town. The exact varieties on display will vary from season to season, and we adore them all—eucalyptus is so eu-niversally eu-seful! (We had to… 😂) . Whether you display on its own or add it to an existing arrangement, #Eucalyptus is an easy & affordable way to enhance the aesthetic of any room in your home. And if you’re displaying it solo, you don’t even need water—just hang it upside down to dry it first. . Another keen option? Bundle it with some twine, hang it from your shower head, and enjoy a blissful, spa-like experience every time you shower! Pro-tip: to maximize its invigorating scent-potential, gently roll over the stems with a rolling pin to release their essential oils. 🌿🚿🧖‍♀️✨
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At #TraderJoes, we offer one of the best values on fresh eucalyptus in town. The exact varieties on display will vary from season to season, and we adore them all—eucalyptus is so eu-niversally eu-seful! (We had to… 😂) . Whether you display on its own or add it to an existing arrangement, #Eucalyptus is an easy & affordable way to enhance the aesthetic of any room in your home. And if you’re displaying it solo, you don’t even need water—just hang it upside down to dry it first. . Another keen option? Bundle it with some twine, hang it from your shower head, and enjoy a blissful, spa-like experience every time you shower! Pro-tip: to maximize its invigorating scent-potential, gently roll over the stems with a rolling pin to release their essential oils. 🌿🚿🧖‍♀️✨
#TraderJoes Cotton Candy delivers carnival-level nostalgia, but with a recipe that stays true to our commitment to avoid artificial flavors & synthetically-derived colors—plus a handy resealable tub that ensures maximum freshness each time you dig in! • Our supplier combines sugar with citric acid (for tartness) and natural flavors to create a fun, puckery Sour Cherry flavor, with a bright pink hue courtesy of vegetable juice, turmeric, & annatto. • The sugar is heated, and the resulting liquid is spun—using a modern version of the method created way back in 1897 that debuted at the 1904 World’s Fair—to yield wispy Cotton Candy that melts magically on the tongue. — • Limited •
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#TraderJoes Cotton Candy delivers carnival-level nostalgia, but with a recipe that stays true to our commitment to avoid artificial flavors & synthetically-derived colors—plus a handy resealable tub that ensures maximum freshness each time you dig in! • Our supplier combines sugar with citric acid (for tartness) and natural flavors to create a fun, puckery Sour Cherry flavor, with a bright pink hue courtesy of vegetable juice, turmeric, & annatto. • The sugar is heated, and the resulting liquid is spun—using a modern version of the method created way back in 1897 that debuted at the 1904 World’s Fair—to yield wispy Cotton Candy that melts magically on the tongue. — • Limited •
Whether you’re looking to show some love, marking a major milestone, attending a seasonal celebration, or simply treating yourself to something special (as the song goes, you can buy yourself flowers), #TraderJoes has you covered—and with our Easy Bouquet Wraps, we have you wrapped, too! • For less than the price of a cup of coffee, a classy, kraft paper Bouquet Wrap offers an instant upgrade to any bunch of blooms... • Simply select one of our stunning Seasonal Bouquets (or build your own!), remove it from its existing sleeve, pat stems dry, and insert the Bouquet into the Wrap, then tie the raffia around the base and bask in your Bouquet’s bespoke, fresh-from-the-farm-stand feel! —
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Whether you’re looking to show some love, marking a major milestone, attending a seasonal celebration, or simply treating yourself to something special (as the song goes, you can buy yourself flowers), #TraderJoes has you covered—and with our Easy Bouquet Wraps, we have you wrapped, too! • For less than the price of a cup of coffee, a classy, kraft paper Bouquet Wrap offers an instant upgrade to any bunch of blooms... • Simply select one of our stunning Seasonal Bouquets (or build your own!), remove it from its existing sleeve, pat stems dry, and insert the Bouquet into the Wrap, then tie the raffia around the base and bask in your Bouquet’s bespoke, fresh-from-the-farm-stand feel! —
The votes are in, and the time has come to reveal the winners of the 17th Annual #TJsCustomerChoiceAwards! Seventeen years of celebrating our customers’ favorite #TraderJoes products, as voted by you—our customers! It’s just as exciting to us this year as it was in year one. 🤩🙌🎉 •  We have the results, including a couple of surprises—headscratchers, really, and we’re here for ‘em. Tune in to this episode of #InsideTraderJoes for the details. Plus, we close out with a little self-indulgence (even more than usual!), and a look toward what’s ahead… 🔭👀 — 🎧 Tap the link in our bio to listen 🎧 Available now, wherever you get your #podcasts 🎧 There’s always more at traderjoes.com
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The votes are in, and the time has come to reveal the winners of the 17th Annual #TJsCustomerChoiceAwards! Seventeen years of celebrating our customers’ favorite #TraderJoes products, as voted by you—our customers! It’s just as exciting to us this year as it was in year one. 🤩🙌🎉 •  We have the results, including a couple of surprises—headscratchers, really, and we’re here for ‘em. Tune in to this episode of #InsideTraderJoes for the details. Plus, we close out with a little self-indulgence (even more than usual!), and a look toward what’s ahead… 🔭👀 — 🎧 Tap the link in our bio to listen 🎧 Available now, wherever you get your #podcasts 🎧 There’s always more at traderjoes.com
The value on #TraderJoes Daffodils simply can’t be beat. For a small & sunny price, you get a 15-stem bunch of what will become some of the brightest & most beautiful blooms you ever did see… 😍 • We sell these beauties unopened, just in time for spring. Watch this video for some quick tips to ensure your #Daffodils unfurl exactly as intended—then head to your neighborhood Trader Joe’s to snag a bunch while the season lasts! 🌼
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The value on #TraderJoes Daffodils simply can’t be beat. For a small & sunny price, you get a 15-stem bunch of what will become some of the brightest & most beautiful blooms you ever did see… 😍 • We sell these beauties unopened, just in time for spring. Watch this video for some quick tips to ensure your #Daffodils unfurl exactly as intended—then head to your neighborhood Trader Joe’s to snag a bunch while the season lasts! 🌼
Fittingly, #TraderJoes Ricotta Cuoricini (Italian for “little hearts”) Ravioli are truly a labor of love. They’re made for us by a trusted Italian supplier, who carefully stuffs each charmingly heart-shaped, fuchsia-hued Raviolo (colored with vegetable juice, we should mention) with a mix of creamy ricotta, nutty Parmigiano Reggiano, and a bright, bracing reduction of Aceto Balsamico di Modena PGI—i.e., balsamic vinegar sourced directly from Modena. • As experts in the field of fresh pasta, this supplier employs just the right ratio of pasta to filling, delivering tender, al dente texture and delightfully cheesy flavor in every bite. Ready in just 5–6 minutes, these Ravioli are ideal as part of a romantic, candlelit dinner—or, equally so, an easy weeknight entrée. Simply drizzle with olive oil, top with Shaved Parmesan, sprinkle with crushed red pepper, and serve! 💕 — • Limited Time • 8.8 oz. Pkg. • Product of Italy •
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Fittingly, #TraderJoes Ricotta Cuoricini (Italian for “little hearts”) Ravioli are truly a labor of love. They’re made for us by a trusted Italian supplier, who carefully stuffs each charmingly heart-shaped, fuchsia-hued Raviolo (colored with vegetable juice, we should mention) with a mix of creamy ricotta, nutty Parmigiano Reggiano, and a bright, bracing reduction of Aceto Balsamico di Modena PGI—i.e., balsamic vinegar sourced directly from Modena. • As experts in the field of fresh pasta, this supplier employs just the right ratio of pasta to filling, delivering tender, al dente texture and delightfully cheesy flavor in every bite. Ready in just 5–6 minutes, these Ravioli are ideal as part of a romantic, candlelit dinner—or, equally so, an easy weeknight entrée. Simply drizzle with olive oil, top with Shaved Parmesan, sprinkle with crushed red pepper, and serve! 💕 — • Limited Time • 8.8 oz. Pkg. • Product of Italy •
It’s almost spring. Finally. Winter has certainly made the most of itself, and we are jumping into the opportunity to welcome this new season of renewal the best way we know how: with a whole bunch of new #TraderJoes products! • While delicious new snacks & sweets lead the way, we also have a chance to chat about new meat & seafood offerings and talk tulips with our resident plants & flowers experts. And unlike some seasonally-themed episodes of #InsideTraderJoes, this one is jam-packed with great stuff we’re planning to offer every day, all year long, in every store! — 🎧 Tap the link in our bio to listen 🎧 Available now, wherever you get your #podcasts 🎧 There’s always more at traderjoes.com
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It’s almost spring. Finally. Winter has certainly made the most of itself, and we are jumping into the opportunity to welcome this new season of renewal the best way we know how: with a whole bunch of new #TraderJoes products! • While delicious new snacks & sweets lead the way, we also have a chance to chat about new meat & seafood offerings and talk tulips with our resident plants & flowers experts. And unlike some seasonally-themed episodes of #InsideTraderJoes, this one is jam-packed with great stuff we’re planning to offer every day, all year long, in every store! — 🎧 Tap the link in our bio to listen 🎧 Available now, wherever you get your #podcasts 🎧 There’s always more at traderjoes.com
🍫#TraderJoes Double Chocolate Brioche is made for us in France by a bakery that knows a thing or “deux” about brioche. We took everything we love about soft, eggy brioche and incorporated a generous amount of cocoa powder in the batter, and loaded each loaf with chocolate chips. • The result is a loaf that feels indulgent, with a sophisticated sweetness. Enjoy Double Chocolate #Brioche by the slice, toasted, and topped with salted butter, or use it to make an especially indulgent chocolate French toast—we used whipped cream and fresh strawberries to stuff ours! C’est délicieux! — • Every Day • Made in France •
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🍫#TraderJoes Double Chocolate Brioche is made for us in France by a bakery that knows a thing or “deux” about brioche. We took everything we love about soft, eggy brioche and incorporated a generous amount of cocoa powder in the batter, and loaded each loaf with chocolate chips. • The result is a loaf that feels indulgent, with a sophisticated sweetness. Enjoy Double Chocolate #Brioche by the slice, toasted, and topped with salted butter, or use it to make an especially indulgent chocolate French toast—we used whipped cream and fresh strawberries to stuff ours! C’est délicieux! — • Every Day • Made in France •
Have you ever felt like the perfect partner is out there somewhere... if only you could just meet them? That’s exactly how Butter felt. Meanwhile, on the other side of town, Raspberry was feeling the same way… • Lucky for the both of them (and for you, if you like exceptionally well-crafted cookies), a chance meeting at #TraderJoes changed everything. They were instantly smitten and remain bound together forever… in the form of rich, crumbly TJ’s All Butter Shortbread Sandwich Cookies With A Raspberry Filling! • Isn’t love sweet? 🥹💕 Tap the link in our bio for more!
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Have you ever felt like the perfect partner is out there somewhere... if only you could just meet them? That’s exactly how Butter felt. Meanwhile, on the other side of town, Raspberry was feeling the same way… • Lucky for the both of them (and for you, if you like exceptionally well-crafted cookies), a chance meeting at #TraderJoes changed everything. They were instantly smitten and remain bound together forever… in the form of rich, crumbly TJ’s All Butter Shortbread Sandwich Cookies With A Raspberry Filling! • Isn’t love sweet? 🥹💕 Tap the link in our bio for more!
We had wanted to add Sour Belts to our candy lineup for *years* prior to their 2025 debut. Why the wait? We simply couldn’t find a supplier who could produce them to our specifications—and at #TraderJoes, we’ll never compromise product quality for the sake of product availability. • Ultimately, our patience & persistence paid off: we partnered with an expert Turkish supplier who makes Candy Belts of the highest caliber—without artificial flavors or dyes—for a price that presents a real value for our customers! Another notch in our (#SourCandy) Belt, and another win for you! • Our long, rosy Sour #StrawberryCandy Belts get their color from fruit & vegetable juices, and their bright, Strawberry taste from natural flavors. Open the tub, and you’ll catch a jammy aroma. Bite into a Belt, and you’ll notice its chewy, sugar-dusted texture… followed closely by its sweet, Strawberry flavor… then its signature, sour “zing!” Fasten your Sour Belts—it’s gonna be a mouth-puckering ride… 😙😆🍓 — •10 oz. Tub • Product of Turkey • Vegan •
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We had wanted to add Sour Belts to our candy lineup for *years* prior to their 2025 debut. Why the wait? We simply couldn’t find a supplier who could produce them to our specifications—and at #TraderJoes, we’ll never compromise product quality for the sake of product availability. • Ultimately, our patience & persistence paid off: we partnered with an expert Turkish supplier who makes Candy Belts of the highest caliber—without artificial flavors or dyes—for a price that presents a real value for our customers! Another notch in our (#SourCandy) Belt, and another win for you! • Our long, rosy Sour #StrawberryCandy Belts get their color from fruit & vegetable juices, and their bright, Strawberry taste from natural flavors. Open the tub, and you’ll catch a jammy aroma. Bite into a Belt, and you’ll notice its chewy, sugar-dusted texture… followed closely by its sweet, Strawberry flavor… then its signature, sour “zing!” Fasten your Sour Belts—it’s gonna be a mouth-puckering ride… 😙😆🍓 — •10 oz. Tub • Product of Turkey • Vegan •
👉REMINDER: All #TraderJoes stores will be open until 5pm on Saturday, July 4th. Stop by and grab what you need for a fun, festive, food-filled Fourth! 🎆🎉🍽️
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👉REMINDER: All #TraderJoes stores will be open until 5pm on Saturday, July 4th. Stop by and grab what you need for a fun, festive, food-filled Fourth! 🎆🎉🍽️
📸: “The Italian Deli Meat Sandwich with Parmesan Tapenade” featuring #TraderJoes Parmesan Tapenade • Tap the link in our bio to get the #TJsRecipe • On a purely technical level, Trader Joe’s Parmesan Tapenade is made from thick shreds of umami-rich Parmesan cheese, which have been combined with a medley of diced garlic, jalapeños, and Manzanilla olives, then seasoned with herbs and marinated in a blend of oil and red wine vinegar. • On a practical level, it’s a catch-all condiment, dip, and spread that adds briny, spicy, savory zing to all sorts of dishes—think crusty bread, roasted potatoes, sandwiches, pastas, steaks... • And on a more conceptual level, it’s precisely the kind of irresistibly unique, everyday treasure that you can only discover at your neighborhood Trader Joe’s! — • In Our Refrigerators •
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📸: “The Italian Deli Meat Sandwich with Parmesan Tapenade” featuring #TraderJoes Parmesan Tapenade • Tap the link in our bio to get the #TJsRecipe • On a purely technical level, Trader Joe’s Parmesan Tapenade is made from thick shreds of umami-rich Parmesan cheese, which have been combined with a medley of diced garlic, jalapeños, and Manzanilla olives, then seasoned with herbs and marinated in a blend of oil and red wine vinegar. • On a practical level, it’s a catch-all condiment, dip, and spread that adds briny, spicy, savory zing to all sorts of dishes—think crusty bread, roasted potatoes, sandwiches, pastas, steaks... • And on a more conceptual level, it’s precisely the kind of irresistibly unique, everyday treasure that you can only discover at your neighborhood Trader Joe’s! — • In Our Refrigerators •

Trader Joe's (@traderjoes) Instagram Stats & Analytics

Trader Joe's (@traderjoes) has 3.97M Instagram followers with a 1.21% engagement rate over the past 12 months. Across 264 posts, Trader Joe's received 795K total likes and 31.7M impressions, averaging 3.01K likes per post. This page tracks Trader Joe's's performance metrics, top content, and engagement trends — updated daily. To benchmark @traderjoes against other accounts, use Socialpruf's Instagram competitor analysis tool.

Trader Joe's (@traderjoes) Instagram Analytics FAQ

How many Instagram followers does Trader Joe's have?+
Trader Joe's (@traderjoes) has 3.97M Instagram followers as of October 2026.
What is Trader Joe's's Instagram engagement rate?+
Trader Joe's's Instagram engagement rate is 1.21% over the last 12 months, based on 264 posts.
How many likes does Trader Joe's get on Instagram?+
Trader Joe's received 795K total likes across 264 posts in the last 12 months, averaging 3.01K likes per post.
How many Instagram impressions does Trader Joe's get?+
Trader Joe's's Instagram content generated 31.7M total impressions over the last 12 months.
Can I compare Trader Joe's with other Instagram accounts?+
Yes. Add @traderjoes to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.