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followers
930K
impressions
13.8M
likes
497K
comments
18.1K
posts
177
engagement
3.37%
emv
$422K
Average per post
77.9K

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Top Content

Next stop: Brazil 📍🇧🇷
1.71M
116K
7.67K
1w ago
shakeshack
Next stop: Brazil 📍🇧🇷
You loved it, so we’re making it a thing. For one day only in NYC, we’re serving a limited supply of Vanilla Dot Cake Shakes and Vanilla Dot Cake Sundaes at our West Village Shack, tomorrow (6/5).   Vanilla Dot Cake Shake Vanilla frozen custard hand-spun with vanilla cake pieces, poured over a layer of vanilla cake, topped with whipped cream and a layer of rainbow sprinkles.   Vanilla Dot Cake Sundae A layer of vanilla cake, topped with vanilla frozen custard and a layer of rainbow sprinkles.   Available while supplies last.
1.35M
53.8K
238
4mo ago
shakeshack
You loved it, so we’re making it a thing. For one day only in NYC, we’re serving a limited supply of Vanilla Dot Cake Shakes and Vanilla Dot Cake Sundaes at our West Village Shack, tomorrow (6/5).   Vanilla Dot Cake Shake Vanilla frozen custard hand-spun with vanilla cake pieces, poured over a layer of vanilla cake, topped with whipped cream and a layer of rainbow sprinkles.   Vanilla Dot Cake Sundae A layer of vanilla cake, topped with vanilla frozen custard and a layer of rainbow sprinkles.   Available while supplies last.
You might say it’s a trick AND a treat 😏
380K
11.4K
184
1mo ago
shakeshack
You might say it’s a trick AND a treat 😏
Dot ̶c̶a̶k̶e̶ shake   Should it make the menu?
343K
6.57K
100
4mo ago
shakeshack
Dot ̶c̶a̶k̶e̶ shake   Should it make the menu?
Just saying
335K
5.54K
123
3w ago
shakeshack
Just saying
Careful… it’s fragile 😉
333K
9.58K
82
8mo ago
shakeshack
Careful… it’s fragile 😉
You’re gonna need a bigger bag. Tomorrow.
235K
9.40K
224
11mo ago
shakeshack
You’re gonna need a bigger bag. Tomorrow.
Not to be cheesy but…
229K
9.16K
145
5mo ago
shakeshack
Not to be cheesy but…
Respectfully, move over pumpkin ➡️   Shake Shack’s new Reese’s® Peanut Butter Cup Shake is made with vanilla frozen custard, creamy peanut butter, and fudge sauce in a crackable dark chocolate shell topped with Reese’s® Mini Peanut Butter Cups and Reese’s Pieces.   Available now in U.S. Shacks.
219K
8.77K
156
1mo ago
shakeshack
Respectfully, move over pumpkin ➡️   Shake Shack’s new Reese’s® Peanut Butter Cup Shake is made with vanilla frozen custard, creamy peanut butter, and fudge sauce in a crackable dark chocolate shell topped with Reese’s® Mini Peanut Butter Cups and Reese’s Pieces.   Available now in U.S. Shacks.
Get swicy with our Korean-Style Menu, now available at Shake Shack.
209K
4.62K
128
9mo ago
shakeshack
Get swicy with our Korean-Style Menu, now available at Shake Shack.
Big, bold, spicy, and sweet—the Korean-Style Menu is back with some exciting new additions! Swipe to explore 👉   K-Shack Fried Chicken Sandwich Antibiotic-free, hand-breaded whole white-meat chicken breast glazed in spicy-sweet sesame gochujang, topped with fresh scallions and kimchi slaw made with Choi’s Kimchi, served on a toasted potato bun   K-Shack Fried Chicken Bites Antibiotic-free, whole white-meat chicken bites coated in a spicy-sweet sesame gochujang glaze, finished with fresh scallions and served with your choice of dipping sauce   K-Shack Spicy Caramel Shake Gochujang caramel frozen custard topped with whipped cream and an extra drizzle of gochujang caramel for a perfectly balanced sweet-heat finish   K-Shack BBQ Burger A made-to-order quarter-pound* per patty of 100% Angus beef topped with American cheese, crispy sweet onions, fresh scallions, and savory Korean BBQ sauce on a toasted potato bun. *Approx weight per patty is 4oz before cooking   K-Shack Spicy BBQ Fries Crispy crinkle-cut fries dusted with kimchi seasoning and served with a side of Korean BBQ sauce. Also available with Cheese Sauce
189K
7.55K
242
9mo ago
shakeshack
Big, bold, spicy, and sweet—the Korean-Style Menu is back with some exciting new additions! Swipe to explore 👉   K-Shack Fried Chicken Sandwich Antibiotic-free, hand-breaded whole white-meat chicken breast glazed in spicy-sweet sesame gochujang, topped with fresh scallions and kimchi slaw made with Choi’s Kimchi, served on a toasted potato bun   K-Shack Fried Chicken Bites Antibiotic-free, whole white-meat chicken bites coated in a spicy-sweet sesame gochujang glaze, finished with fresh scallions and served with your choice of dipping sauce   K-Shack Spicy Caramel Shake Gochujang caramel frozen custard topped with whipped cream and an extra drizzle of gochujang caramel for a perfectly balanced sweet-heat finish   K-Shack BBQ Burger A made-to-order quarter-pound* per patty of 100% Angus beef topped with American cheese, crispy sweet onions, fresh scallions, and savory Korean BBQ sauce on a toasted potato bun. *Approx weight per patty is 4oz before cooking   K-Shack Spicy BBQ Fries Crispy crinkle-cut fries dusted with kimchi seasoning and served with a side of Korean BBQ sauce. Also available with Cheese Sauce
Sounds familiar, made different. Introducing The Big Shack—two quarter-pound*, 100% Angus beef patties made to order, topped with secret sauce, green leaf lettuce, American cheese, pickles, tomatoes, and onions on a three-layer toasted potato bun (say that three times fast).  *Approximate weight per patty is 4oz before cooking
170K
6.82K
339
11mo ago
shakeshack
Sounds familiar, made different. Introducing The Big Shack—two quarter-pound*, 100% Angus beef patties made to order, topped with secret sauce, green leaf lettuce, American cheese, pickles, tomatoes, and onions on a three-layer toasted potato bun (say that three times fast).  *Approximate weight per patty is 4oz before cooking
Fresh and full of flavor, the @shakeshackmy Za’atar Burger features tzatziki, tomato, cucumber, onion, and a bold za’atar blend, finished with parsley and mint. Only in our Malaysia Shacks.
161K
2.14K
95
6mo ago
shakeshack
Fresh and full of flavor, the @shakeshackmy Za’atar Burger features tzatziki, tomato, cucumber, onion, and a bold za’atar blend, finished with parsley and mint. Only in our Malaysia Shacks.
The gift you actually want this year.
153K
5.76K
55
10mo ago
shakeshack
The gift you actually want this year.
April Foods > April Fools’
147K
5.86K
91
6mo ago
shakeshack
April Foods > April Fools’
All traditions start somewhere
132K
2.65K
66
6mo ago
shakeshack
All traditions start somewhere
Fall flavors are here, but summer isn’t going anywhere just yet.   Biscoff® Cookie Butter Tiramisu Shake: Tiramisu frozen custard hand-spun with Biscoff® Cookie Butter and Biscoff® Cookie Crumbs, topped with whipped cream and more Biscoff® Cookie Crumbs.   Chocolate Toasted Marshmallow S’mores Shake: Vanilla frozen custard hand-spun with toasted marshmallow dark chocolate ganache, topped with whipped cream and s’mores graham cracker crunch.   Tropical Mango Shake with Passionfruit Popping Boba: Vanilla frozen custard hand-spun with tropical mango puree, mini passionfruit popping boba, topped with whipped cream and tropical mango puree drizzle.
129K
5.18K
28
1mo ago
shakeshack
Fall flavors are here, but summer isn’t going anywhere just yet.   Biscoff® Cookie Butter Tiramisu Shake: Tiramisu frozen custard hand-spun with Biscoff® Cookie Butter and Biscoff® Cookie Crumbs, topped with whipped cream and more Biscoff® Cookie Crumbs.   Chocolate Toasted Marshmallow S’mores Shake: Vanilla frozen custard hand-spun with toasted marshmallow dark chocolate ganache, topped with whipped cream and s’mores graham cracker crunch.   Tropical Mango Shake with Passionfruit Popping Boba: Vanilla frozen custard hand-spun with tropical mango puree, mini passionfruit popping boba, topped with whipped cream and tropical mango puree drizzle.
Holiday cravings in a crackable cup 😍 Peppermint Bark Chocolate Shakes are in Shacks now.
127K
3.07K
34
10mo ago
shakeshack
Holiday cravings in a crackable cup 😍 Peppermint Bark Chocolate Shakes are in Shacks now.
New obsession unlocked.   Mac & Cheese Bites are the newest side on the menu. Pair them with our Black Truffle sauce for the perfect bite!
123K
4.93K
67
2w ago
shakeshack
New obsession unlocked.   Mac & Cheese Bites are the newest side on the menu. Pair them with our Black Truffle sauce for the perfect bite!
Worth the wait. Our Black Truffle Menu has returned!  Black Truffle Burger A made-to-order quarter-pound* of 100% Angus beef topped with Fontina cheese, black truffle sauce made with real black truffle oil, and crispy sweet onions on a toasted potato bun.   Black Truffle ‘Shroom Burger Crisp-fried portobello mushroom filled with melted muenster and cheddar cheese, topped with black truffle sauce made with real black truffle oil and shredded lettuce on a toasted potato bun.  Black Truffle Parmesan Fries Crispy crinkle cuts dusted with parmesan cheese and served with black truffle sauce made with real black truffle oil   Now available in Shacks nationwide!
109K
4.36K
182
3w ago
shakeshack
Worth the wait. Our Black Truffle Menu has returned!  Black Truffle Burger A made-to-order quarter-pound* of 100% Angus beef topped with Fontina cheese, black truffle sauce made with real black truffle oil, and crispy sweet onions on a toasted potato bun.   Black Truffle ‘Shroom Burger Crisp-fried portobello mushroom filled with melted muenster and cheddar cheese, topped with black truffle sauce made with real black truffle oil and shredded lettuce on a toasted potato bun.  Black Truffle Parmesan Fries Crispy crinkle cuts dusted with parmesan cheese and served with black truffle sauce made with real black truffle oil   Now available in Shacks nationwide!

Shake Shack (@shakeshack) Instagram Stats & Analytics

Shake Shack (@shakeshack) has 930K Instagram followers with a 3.37% engagement rate over the past 12 months. Across 177 posts, Shake Shack received 497K total likes and 13.8M impressions, averaging 2.81K likes per post. This page tracks Shake Shack's performance metrics, top content, and engagement trends — updated daily. To benchmark @shakeshack against other accounts, use Socialpruf's Instagram competitor analysis tool.

Shake Shack (@shakeshack) Instagram Analytics FAQ

How many Instagram followers does Shake Shack have?+
Shake Shack (@shakeshack) has 930K Instagram followers as of October 2026.
What is Shake Shack's Instagram engagement rate?+
Shake Shack's Instagram engagement rate is 3.37% over the last 12 months, based on 177 posts.
How many likes does Shake Shack get on Instagram?+
Shake Shack received 497K total likes across 177 posts in the last 12 months, averaging 2.81K likes per post.
How many Instagram impressions does Shake Shack get?+
Shake Shack's Instagram content generated 13.8M total impressions over the last 12 months.
Can I compare Shake Shack with other Instagram accounts?+
Yes. Add @shakeshack to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.