NewGet @pampersus's full report
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followers
231K
impressions
70.8M
likes
239K
comments
38.4K
posts
179
engagement
0.325%
emv
$1.52M
Average per post
395K

Key Metrics

Distributions

Top Content

#PampersAMOREpartner From feeds to diaper changes to contact naps, upgrading to @pampersus AMORE diapers has made newborn mornings a breeze
30.0M
18.7K
153
4mo ago
pampersus
#PampersAMOREpartner From feeds to diaper changes to contact naps, upgrading to @pampersus AMORE diapers has made newborn mornings a breeze
#PampersAMOREpartner False alarms only from here on out thanks to @pampersus AMORE 😂🤍 linked them in my bio!
18.2M
13.2K
76
4mo ago
pampersus
#PampersAMOREpartner False alarms only from here on out thanks to @pampersus AMORE 😂🤍 linked them in my bio!
#Ad #PampersPartner Cuando el pañal sí hace la diferencia 🩵👶🏼 #PampersSwaddlers @pampersus
6.22M
21.0K
542
8mo ago
pampersus
#Ad #PampersPartner Cuando el pañal sí hace la diferencia 🩵👶🏼 #PampersSwaddlers @pampersus
#PampersAMOREpartner the little things have been making this whole newborn phase feel so much easier lately 💛🍼✨upgrading to @pampersus AMORE was the best decision
3.83M
2.78K
16
4mo ago
pampersus
#PampersAMOREpartner the little things have been making this whole newborn phase feel so much easier lately 💛🍼✨upgrading to @pampersus AMORE was the best decision
MOMS, now we are coming to you!! This weekend we took it IRL🩵 heart is FULL! Thanks to the dream team @babylist @pampersus #pamperspartner
2.19M
84.8K
29.7K
3w ago
pampersus
MOMS, now we are coming to you!! This weekend we took it IRL🩵 heart is FULL! Thanks to the dream team @babylist @pampersus #pamperspartner
#PampersPartner Put @pampersus to the test against a luxury diaper IRL… loved seeing the difference firsthand 💙✨
1.74M
1.29K
35
3mo ago
pampersus
#PampersPartner Put @pampersus to the test against a luxury diaper IRL… loved seeing the difference firsthand 💙✨
Did you know September 9 is one of the most popular birthdays?? Moms, settle this debate ⬇️ What time of year is the best to have a newborn? 👀   #Pampers #Newborns #Pregnancy
1.59M
5.09K
34
3w ago
pampersus
Did you know September 9 is one of the most popular birthdays?? Moms, settle this debate ⬇️ What time of year is the best to have a newborn? 👀   #Pampers #Newborns #Pregnancy
How do you know when it’s time to size up diapers? 👀   Pampers Swaddlers have a built-in clue, watch to learn what the symbols on the waistband are telling you!   #Pampers #DiaperFit #ParentingTips #NewParents
1.18M
6.21K
116
1mo ago
pampersus
How do you know when it’s time to size up diapers? 👀   Pampers Swaddlers have a built-in clue, watch to learn what the symbols on the waistband are telling you!   #Pampers #DiaperFit #ParentingTips #NewParents
#AD #PampersPartner Getting baby to sleep well starts with a good diaper, and that’s @pampersus Swaddlers. #diapers #babysleep #babymusthaves
980K
177
23
7mo ago
pampersus
#AD #PampersPartner Getting baby to sleep well starts with a good diaper, and that’s @pampersus Swaddlers. #diapers #babysleep #babymusthaves
#PampersAMOREpartner getting ready for baby in ways that actually matter 💛🍼✨ I didn’t realize how much peace of mind the little things would bring. @pampersus AMORE has been one of the easiest decisions for us
928K
4.94K
24
4mo ago
pampersus
#PampersAMOREpartner getting ready for baby in ways that actually matter 💛🍼✨ I didn’t realize how much peace of mind the little things would bring. @pampersus AMORE has been one of the easiest decisions for us
We’ll circle back in 9 months... 🍼 #Pampers #BabyNames #NYC #NewYork
851K
34.0K
750
3mo ago
pampersus
We’ll circle back in 9 months... 🍼 #Pampers #BabyNames #NYC #NewYork
#Ad #PampersPartner As a third time mama, I know that the secret to a baby sleeping through the night is to keep their skin DRY. We love Pampers Swaddlers for overnight so I’m excited to work alongside them to show you a fun little experiment! @PampersUS
609K
hidden
97
5mo ago
pampersus
#Ad #PampersPartner As a third time mama, I know that the secret to a baby sleeping through the night is to keep their skin DRY. We love Pampers Swaddlers for overnight so I’m excited to work alongside them to show you a fun little experiment! @PampersUS
#PampersAMOREpartner Our night routine using @pampersus AMORE diapers has been giving us 6 hour stretches of sleep!
454K
7.97K
98
2mo ago
pampersus
#PampersAMOREpartner Our night routine using @pampersus AMORE diapers has been giving us 6 hour stretches of sleep!
Nobody warned me potty training would turn our entire household into a crisis response team 🤣#PampersPartner Honestly though, Pampers Easy Ups have been a game changer. Jah loves that he can pull them up himself like real underwear (the Peppa Pig ones especially), and the leakproof protection has saved us from enough midnight laundry situations to earn my trust @pampersus
281K
3.35K
52
3mo ago
pampersus
Nobody warned me potty training would turn our entire household into a crisis response team 🤣#PampersPartner Honestly though, Pampers Easy Ups have been a game changer. Jah loves that he can pull them up himself like real underwear (the Peppa Pig ones especially), and the leakproof protection has saved us from enough midnight laundry situations to earn my trust @pampersus
#Ad #PampersPartner @pampersus is behind every baby, even the tiniest fighters! Bringing home two premature babies, we struggled to find preemie diapers that fit Ivy and Juni. Luckily, not anymore :) Pampers just made the world’s tiniest diaper, Pampers Swaddlers Extra Extra small. Head to Pampers.com to learn more #BehindEveryBaby
117K
6.96K
124
10mo ago
pampersus
#Ad #PampersPartner @pampersus is behind every baby, even the tiniest fighters! Bringing home two premature babies, we struggled to find preemie diapers that fit Ivy and Juni. Luckily, not anymore :) Pampers just made the world’s tiniest diaper, Pampers Swaddlers Extra Extra small. Head to Pampers.com to learn more #BehindEveryBaby
#AD #PampersPartner Testing Pampers Swaddlers vs. a “luxury” diaper & the results are why I’ve trusted @pampersus for a dry diaper and better sleep!
109K
181
16
7mo ago
pampersus
#AD #PampersPartner Testing Pampers Swaddlers vs. a “luxury” diaper & the results are why I’ve trusted @pampersus for a dry diaper and better sleep!
Introducing the world’s tiniest diaper.   Made to provide care and comfort for the most vulnerable babies, Pampers Preemie extra extra small (Pxxs) diapers are specifically designed for the unique challenges of infants born less than 500 grams.   We partnered with NICU Professionals to design this fourth and smallest diaper in Pampers’ Preemie Collection. Stay tuned for more 💛   #Pampers #WorldPrematurityDay #PreemieDiapers #NICU #BehindEveryBaby #BehindEveryPreemie #PreemieParents #PrematurityAwarenessMonth
79.0K
3.16K
135
10mo ago
pampersus
Introducing the world’s tiniest diaper.   Made to provide care and comfort for the most vulnerable babies, Pampers Preemie extra extra small (Pxxs) diapers are specifically designed for the unique challenges of infants born less than 500 grams.   We partnered with NICU Professionals to design this fourth and smallest diaper in Pampers’ Preemie Collection. Stay tuned for more 💛   #Pampers #WorldPrematurityDay #PreemieDiapers #NICU #BehindEveryBaby #BehindEveryPreemie #PreemieParents #PrematurityAwarenessMonth
Pampering Baby Sprouse with all the best! 💛 @dylansprouse & @realbarbarapalvin stopped by the @babylist Showroom to find newborn must-haves, including Pampers AMORE and Aqua Pure Wipes, of course 😌   #Pampers #Babylist #NewParents #DiapersandWipes
70.0K
4.57K
47
1mo ago
pampersus
Pampering Baby Sprouse with all the best! 💛 @dylansprouse & @realbarbarapalvin stopped by the @babylist Showroom to find newborn must-haves, including Pampers AMORE and Aqua Pure Wipes, of course 😌   #Pampers #Babylist #NewParents #DiapersandWipes
CLOSED ✨ GIVEAWAY ✨   Introducing Pampers AMORE, our best diaper yet with premium materials and cashmere like softness. To celebrate, 20 lucky parents will win a luxurious Dagne Dover diaper bag stocked with AMORE diapers.   Here’s how to enter to win: ✨ Tag 3 friends below in ONE comment on this post   No purchase necessary. Open to legal residents of the 50 US and DC, 18+. Ends 2/24/2026. See full rules at rules.dja.com/PampersAmore
63.4K
2.54K
3.06K
7mo ago
pampersus
CLOSED ✨ GIVEAWAY ✨   Introducing Pampers AMORE, our best diaper yet with premium materials and cashmere like softness. To celebrate, 20 lucky parents will win a luxurious Dagne Dover diaper bag stocked with AMORE diapers.   Here’s how to enter to win: ✨ Tag 3 friends below in ONE comment on this post   No purchase necessary. Open to legal residents of the 50 US and DC, 18+. Ends 2/24/2026. See full rules at rules.dja.com/PampersAmore
Alligator rolls 🤝 Pampers Cruisers 360°. Made to keep up with every twist, turn, and roll!   📹: @colette.peri #PampersCrusiers #Toddlers #ToddlerParents #Diapers
60.6K
152
29
2mo ago
pampersus
Alligator rolls 🤝 Pampers Cruisers 360°. Made to keep up with every twist, turn, and roll!   📹: @colette.peri #PampersCrusiers #Toddlers #ToddlerParents #Diapers

Pampers (@pampersus) Instagram Stats & Analytics

Pampers (@pampersus) has 231K Instagram followers with a 0.32% engagement rate over the past 12 months. Across 179 posts, Pampers received 239K total likes and 70.8M impressions, averaging 1.34K likes per post. This page tracks Pampers's performance metrics, top content, and engagement trends — updated daily. To benchmark @pampersus against other accounts, use Socialpruf's Instagram competitor analysis tool.

Pampers (@pampersus) Instagram Analytics FAQ

How many Instagram followers does Pampers have?+
Pampers (@pampersus) has 231K Instagram followers as of October 2026.
What is Pampers's Instagram engagement rate?+
Pampers's Instagram engagement rate is 0.32% over the last 12 months, based on 179 posts.
How many likes does Pampers get on Instagram?+
Pampers received 239K total likes across 179 posts in the last 12 months, averaging 1.34K likes per post.
How many Instagram impressions does Pampers get?+
Pampers's Instagram content generated 70.8M total impressions over the last 12 months.
Can I compare Pampers with other Instagram accounts?+
Yes. Add @pampersus to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.