NewGet @pampersus's full report
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followers
235K
impressions
81.5M
likes
271K
comments
39.9K
posts
195
engagement
0.303%
emv
$1.75M
Average per post
418K

Key Metrics

Distributions

Top Content

#PampersAMOREpartner From feeds to diaper changes to contact naps, upgrading to @pampersus AMORE diapers has made newborn mornings a breeze
30.0M
18.7K
153
4mo ago
pampersus
#PampersAMOREpartner From feeds to diaper changes to contact naps, upgrading to @pampersus AMORE diapers has made newborn mornings a breeze
#PampersAMOREpartner False alarms only from here on out thanks to @pampersus AMORE 😂🤍 linked them in my bio!
24.1M
15.4K
90
5mo ago
pampersus
#PampersAMOREpartner False alarms only from here on out thanks to @pampersus AMORE 😂🤍 linked them in my bio!
#Ad #PampersPartner Cuando el pañal sí hace la diferencia 🩵👶🏼 #PampersSwaddlers @pampersus
6.23M
21.1K
543
8mo ago
pampersus
#Ad #PampersPartner Cuando el pañal sí hace la diferencia 🩵👶🏼 #PampersSwaddlers @pampersus
#PampersAMOREpartner the little things have been making this whole newborn phase feel so much easier lately 💛🍼✨upgrading to @pampersus AMORE was the best decision
3.83M
2.78K
16
4mo ago
pampersus
#PampersAMOREpartner the little things have been making this whole newborn phase feel so much easier lately 💛🍼✨upgrading to @pampersus AMORE was the best decision
How do you know when it’s time to size up diapers? 👀   Pampers Swaddlers have a built-in clue, watch to learn what the symbols on the waistband are telling you!   #Pampers #DiaperFit #ParentingTips #NewParents
2.89M
10.7K
218
2mo ago
pampersus
How do you know when it’s time to size up diapers? 👀   Pampers Swaddlers have a built-in clue, watch to learn what the symbols on the waistband are telling you!   #Pampers #DiaperFit #ParentingTips #NewParents
MOMS, now we are coming to you!! This weekend we took it IRL🩵 heart is FULL! Thanks to the dream team @babylist @pampersus #pamperspartner
2.50M
84.6K
29.8K
1mo ago
pampersus
MOMS, now we are coming to you!! This weekend we took it IRL🩵 heart is FULL! Thanks to the dream team @babylist @pampersus #pamperspartner
Did you know September 9 is one of the most popular birthdays?? Moms, settle this debate ⬇️ What time of year is the best to have a newborn? 👀   #Pampers #Newborns #Pregnancy
1.93M
6.22K
41
1mo ago
pampersus
Did you know September 9 is one of the most popular birthdays?? Moms, settle this debate ⬇️ What time of year is the best to have a newborn? 👀   #Pampers #Newborns #Pregnancy
#PampersPartner Put @pampersus to the test against a luxury diaper IRL… loved seeing the difference firsthand 💙✨
1.74M
1.29K
35
4mo ago
pampersus
#PampersPartner Put @pampersus to the test against a luxury diaper IRL… loved seeing the difference firsthand 💙✨
Our wipes had attachment issues. Consider this their breakup announcement.
1.16M
82
6
3w ago
pampersus
Our wipes had attachment issues. Consider this their breakup announcement.
#AD #PampersPartner Getting baby to sleep well starts with a good diaper, and that’s @pampersus Swaddlers. #diapers #babysleep #babymusthaves
980K
177
23
8mo ago
pampersus
#AD #PampersPartner Getting baby to sleep well starts with a good diaper, and that’s @pampersus Swaddlers. #diapers #babysleep #babymusthaves
#PampersAMOREpartner getting ready for baby in ways that actually matter 💛🍼✨ I didn’t realize how much peace of mind the little things would bring. @pampersus AMORE has been one of the easiest decisions for us
928K
4.93K
24
5mo ago
pampersus
#PampersAMOREpartner getting ready for baby in ways that actually matter 💛🍼✨ I didn’t realize how much peace of mind the little things would bring. @pampersus AMORE has been one of the easiest decisions for us
We’ll circle back in 9 months... 🍼 #Pampers #BabyNames #NYC #NewYork
850K
34.0K
751
4mo ago
pampersus
We’ll circle back in 9 months... 🍼 #Pampers #BabyNames #NYC #NewYork
#Ad #PampersPartner As a third time mama, I know that the secret to a baby sleeping through the night is to keep their skin DRY. We love Pampers Swaddlers for overnight so I’m excited to work alongside them to show you a fun little experiment! @PampersUS
609K
hidden
97
5mo ago
pampersus
#Ad #PampersPartner As a third time mama, I know that the secret to a baby sleeping through the night is to keep their skin DRY. We love Pampers Swaddlers for overnight so I’m excited to work alongside them to show you a fun little experiment! @PampersUS
#Ad #PampersPartner You never expect the NICU to be part of your story - until it is. And then it changes everything. This month, I’m partnering with @pampersus because Pampers is behind every baby, even the tiniest fighters. Head to pampers.com to learn more and donate to the March of Dimes NICU Family Support Program.
514K
6.41K
54
11mo ago
pampersus
#Ad #PampersPartner You never expect the NICU to be part of your story - until it is. And then it changes everything. This month, I’m partnering with @pampersus because Pampers is behind every baby, even the tiniest fighters. Head to pampers.com to learn more and donate to the March of Dimes NICU Family Support Program.
#PampersAMOREpartner Our night routine using @pampersus AMORE diapers has been giving us 6 hour stretches of sleep!
457K
7.99K
98
3mo ago
pampersus
#PampersAMOREpartner Our night routine using @pampersus AMORE diapers has been giving us 6 hour stretches of sleep!
We heard you. We fixed it. Now when you go for one wipe, you get ONE wipe.
315K
12.6K
501
3w ago
pampersus
We heard you. We fixed it. Now when you go for one wipe, you get ONE wipe.
Nobody warned me potty training would turn our entire household into a crisis response team 🤣#PampersPartner Honestly though, Pampers Easy Ups have been a game changer. Jah loves that he can pull them up himself like real underwear (the Peppa Pig ones especially), and the leakproof protection has saved us from enough midnight laundry situations to earn my trust @pampersus
283K
3.36K
52
3mo ago
pampersus
Nobody warned me potty training would turn our entire household into a crisis response team 🤣#PampersPartner Honestly though, Pampers Easy Ups have been a game changer. Jah loves that he can pull them up himself like real underwear (the Peppa Pig ones especially), and the leakproof protection has saved us from enough midnight laundry situations to earn my trust @pampersus
Our wipes used to think every pull was a group outing. We heard you, and we fixed it!
173K
219
16
3w ago
pampersus
Our wipes used to think every pull was a group outing. We heard you, and we fixed it!
#Ad #PampersPartner @pampersus is behind every baby, even the tiniest fighters! Bringing home two premature babies, we struggled to find preemie diapers that fit Ivy and Juni. Luckily, not anymore :) Pampers just made the world’s tiniest diaper, Pampers Swaddlers Extra Extra small. Head to Pampers.com to learn more #BehindEveryBaby
117K
6.96K
124
11mo ago
pampersus
#Ad #PampersPartner @pampersus is behind every baby, even the tiniest fighters! Bringing home two premature babies, we struggled to find preemie diapers that fit Ivy and Juni. Luckily, not anymore :) Pampers just made the world’s tiniest diaper, Pampers Swaddlers Extra Extra small. Head to Pampers.com to learn more #BehindEveryBaby
#AD #PampersPartner Testing Pampers Swaddlers vs. a “luxury” diaper & the results are why I’ve trusted @pampersus for a dry diaper and better sleep!
109K
181
16
8mo ago
pampersus
#AD #PampersPartner Testing Pampers Swaddlers vs. a “luxury” diaper & the results are why I’ve trusted @pampersus for a dry diaper and better sleep!

Pampers (@pampersus) Instagram Stats & Analytics

Pampers (@pampersus) has 235K Instagram followers with a 0.30% engagement rate over the past 12 months. Across 195 posts, Pampers received 271K total likes and 81.5M impressions, averaging 1.39K likes per post. This page tracks Pampers's performance metrics, top content, and engagement trends — updated daily. To benchmark @pampersus against other accounts, use Socialpruf's Instagram competitor analysis tool.

Pampers (@pampersus) Instagram Analytics FAQ

How many Instagram followers does Pampers have?+
Pampers (@pampersus) has 235K Instagram followers as of October 2026.
What is Pampers's Instagram engagement rate?+
Pampers's Instagram engagement rate is 0.30% over the last 12 months, based on 195 posts.
How many likes does Pampers get on Instagram?+
Pampers received 271K total likes across 195 posts in the last 12 months, averaging 1.39K likes per post.
How many Instagram impressions does Pampers get?+
Pampers's Instagram content generated 81.5M total impressions over the last 12 months.
Can I compare Pampers with other Instagram accounts?+
Yes. Add @pampersus to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.