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What in the new launch is this!!!! L’Oreal dropped the L’Oreal Elvive Glycolic Gloss shampoo & conditioner so I bought it (at Walmart for $10…) but was not expecting this 🤩 Tbh I haven’t really been obsessed with any of the elvive shampoo & conditioner sets before. I’ve always been more impressed with ever pure but this feels elevated!!! Lmk if you want a deep dive review on this & also a comparison review between this and L’Oreal Ever Pure Glycolic Gloss ✨✨ #hairgloss #shampooandconditioner #gloss #shinyhair
12.7M
285K
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11mo ago
abbeyyung
What in the new launch is this!!!! L’Oreal dropped the L’Oreal Elvive Glycolic Gloss shampoo & conditioner so I bought it (at Walmart for $10…) but was not expecting this 🤩 Tbh I haven’t really been obsessed with any of the elvive shampoo & conditioner sets before. I’ve always been more impressed with ever pure but this feels elevated!!! Lmk if you want a deep dive review on this & also a comparison review between this and L’Oreal Ever Pure Glycolic Gloss ✨✨ #hairgloss #shampooandconditioner #gloss #shinyhair
#SharkPartner This is exactly how I use the new Shark Glam Drying & Styling System with Air and Ceramic to prevent excess damage! Shark Glam has a lot of innovative features designed to protect our hair from extreme heat. First, it has Heat Sense Technology to measure the temperature 1000x per second and continuously regulate heat so that it never exceeds 302° F. Second, the new Silki and Glossi attachments have heat controlled ceramic and precise high-speed airflow. AND I was VERY impressed with just how smoothly the Glossi attachment glides through my hair without tugging... You can pick this up at the link in my bio- can’t wait to hear your thoughts! #SharkGlam
8.22M
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8mo ago
abbeyyung
#SharkPartner This is exactly how I use the new Shark Glam Drying & Styling System with Air and Ceramic to prevent excess damage! Shark Glam has a lot of innovative features designed to protect our hair from extreme heat. First, it has Heat Sense Technology to measure the temperature 1000x per second and continuously regulate heat so that it never exceeds 302° F. Second, the new Silki and Glossi attachments have heat controlled ceramic and precise high-speed airflow. AND I was VERY impressed with just how smoothly the Glossi attachment glides through my hair without tugging... You can pick this up at the link in my bio- can’t wait to hear your thoughts! #SharkGlam
I touched on this in Part 1 of my “things I’d tell you as a Trichologist if I wasn’t afraid to hurt your feelings” series and saw a lot of questions about it so I figured it was worth the deep dive! These hot styling air brush tools (think Dyson Air Wrap, Shark Flex Style, Shark Flex Fusion and Revlon One Step Styler) truly hack the styling process and are SO helpful for saving time, but they can also be the culprit of serious damage and breakage if you don’t use them carefully. I think people see the “no heat damage” claims and assume that they can’t damage their hair at all but the reality is… mechanical wear and tear is the ultimate cause of breakage with these tools and will happen whether the tool causes heat damage or not… Unless you take the steps to protect your hair. Hope this helps!! 💗 #hairdamage #damagedhair #healthyhair #hairtutorials
8.07M
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9mo ago
abbeyyung
I touched on this in Part 1 of my “things I’d tell you as a Trichologist if I wasn’t afraid to hurt your feelings” series and saw a lot of questions about it so I figured it was worth the deep dive! These hot styling air brush tools (think Dyson Air Wrap, Shark Flex Style, Shark Flex Fusion and Revlon One Step Styler) truly hack the styling process and are SO helpful for saving time, but they can also be the culprit of serious damage and breakage if you don’t use them carefully. I think people see the “no heat damage” claims and assume that they can’t damage their hair at all but the reality is… mechanical wear and tear is the ultimate cause of breakage with these tools and will happen whether the tool causes heat damage or not… Unless you take the steps to protect your hair. Hope this helps!! 💗 #hairdamage #damagedhair #healthyhair #hairtutorials
The Abbey Yung Method Application Tips Series Step 6! How to hack your conditioning routine so that you get WAY better results from your conditioners, hair masks & hair glosses! #abbeyyungmethod #conditioner #hairmask #hairgloss
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9mo ago
abbeyyung
The Abbey Yung Method Application Tips Series Step 6! How to hack your conditioning routine so that you get WAY better results from your conditioners, hair masks & hair glosses! #abbeyyungmethod #conditioner #hairmask #hairgloss
Since taking my trichology course… I haven’t been able to look at scalp health the same way again. You just cannot convince me that the before is the more optimal environment for healthy hair growth than the after. And while proper cleansing isn’t the only reason my hair has grown long and healthy (my repair-focused routine has been crucial), it just shows that washing often will not only NOT prevent your hair from growing like so many people suggest, but it will help your hair thrive! #shampoo #hairtransformation #hairjourney
7.42M
64.5K
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7mo ago
abbeyyung
Since taking my trichology course… I haven’t been able to look at scalp health the same way again. You just cannot convince me that the before is the more optimal environment for healthy hair growth than the after. And while proper cleansing isn’t the only reason my hair has grown long and healthy (my repair-focused routine has been crucial), it just shows that washing often will not only NOT prevent your hair from growing like so many people suggest, but it will help your hair thrive! #shampoo #hairtransformation #hairjourney
When I first saw this video about K18 at Costco & K18’s comment on that video, I knew I had to dig into this further. I’ve been asked whether or not high end products like K18 are real if they’re found at Costco or Sam’s Club before, so I reached out to K18 for comment. They told me that “Costco, Sam’s Club, TJ Maxx, etc. are not authorized to sell K18” & because of that, K18 “cannot guarantee the efficacy of any products purchased through non authorized retailers as we cannot guarantee the product is authentic and has not been tampered with.” It turns out this is called diversion, and it’s really common in the haircare industry. So I tried to figure out as much as I can about it (like the difference between diverted product and counterfeit product), and shared what I found in a YouTube video. At the time, I wasn’t able to find any K18 in my local Costco or on Costco’s website, so I couldn’t include that POV in my video. But since posting it, I found it on Costco’s website! I wanted to buy it to see if I could tell any difference in the packaging, smell, texture, etc. compared to K18 I already have, and after “swatching” both like this… I really can’t. I still need to play around with them in the shower so my thoughts might change after that, but as of now, it seems like the real deal to me. There are still some potential risks in buying diverted product & I cover this in depth in my YouTube video (in addition to how unauthorized retailers get these products in the first place)- it’s way too much info to include in a short video here. But I wanted to share this update for those of you that like to buy products like this when they pop up in stores like Costco! Ultimately you have to make the best decision for you, and my hope is to provide you with as much information as possible to make that decision! Original video is from 01kive on Tik Tok! #costco #costcofinds #costcoshopping #k18
6.35M
82.6K
812
3mo ago
abbeyyung
When I first saw this video about K18 at Costco & K18’s comment on that video, I knew I had to dig into this further. I’ve been asked whether or not high end products like K18 are real if they’re found at Costco or Sam’s Club before, so I reached out to K18 for comment. They told me that “Costco, Sam’s Club, TJ Maxx, etc. are not authorized to sell K18” & because of that, K18 “cannot guarantee the efficacy of any products purchased through non authorized retailers as we cannot guarantee the product is authentic and has not been tampered with.” It turns out this is called diversion, and it’s really common in the haircare industry. So I tried to figure out as much as I can about it (like the difference between diverted product and counterfeit product), and shared what I found in a YouTube video. At the time, I wasn’t able to find any K18 in my local Costco or on Costco’s website, so I couldn’t include that POV in my video. But since posting it, I found it on Costco’s website! I wanted to buy it to see if I could tell any difference in the packaging, smell, texture, etc. compared to K18 I already have, and after “swatching” both like this… I really can’t. I still need to play around with them in the shower so my thoughts might change after that, but as of now, it seems like the real deal to me. There are still some potential risks in buying diverted product & I cover this in depth in my YouTube video (in addition to how unauthorized retailers get these products in the first place)- it’s way too much info to include in a short video here. But I wanted to share this update for those of you that like to buy products like this when they pop up in stores like Costco! Ultimately you have to make the best decision for you, and my hope is to provide you with as much information as possible to make that decision! Original video is from 01kive on Tik Tok! #costco #costcofinds #costcoshopping #k18
Shampoos like this (like from the drugstore or with sulfates & other deep cleaning ingredients) will not ruin your hair, make your hair fall out in clumps, or cause severe damage. They’re not toxic, filled with wax, watered down, or delivering fake / temporary results. They will properly clean your scalp, allowing your hair to thrive! Not to mention some of these shampoos have amazing technology for damage repair, scalp health, buildup removal, and shine. I will always be upset I didn’t ignore the internet hate & start using them sooner 😩 #shampoo #hairproducts #healthyhair
6.21M
76.1K
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11mo ago
abbeyyung
Shampoos like this (like from the drugstore or with sulfates & other deep cleaning ingredients) will not ruin your hair, make your hair fall out in clumps, or cause severe damage. They’re not toxic, filled with wax, watered down, or delivering fake / temporary results. They will properly clean your scalp, allowing your hair to thrive! Not to mention some of these shampoos have amazing technology for damage repair, scalp health, buildup removal, and shine. I will always be upset I didn’t ignore the internet hate & start using them sooner 😩 #shampoo #hairproducts #healthyhair
I don’t care which shampoos the internet decides to hate… I care which shampoos have ingredients proven to fight the fungus & inflammation that make our scalps itchy, uncomfortable, scaly and flaky. I always had this *spot* on my scalp that was super itchy and I tried a lot of things to help it over the years- tea tree oil WAY back in the day (nightmare fuel don’t do this), salicylic acid exfoliants (helped! but didn’t fully get rid of the issue)- but it wasn’t until I looked at it under a microscope that I realized how truly inflamed and scaly that area was… And honestly those pictures aren’t even the worst of it but I don’t want my video to get taken down for showing 🩸. Spots like this can be super stubborn to treat but shampoos like Head & Shoulders and Nizoral were specifically formulated to help with it… And after consistently using them on that area, it finally cleared! So that’s why I will never stop recommending medicated shampoos like this. Not only are they not awful, but they can literally make the difference between an unhealthy and a healthy scalp for people. #scalpcare #scalphealth #shampoo #healthyhair
5.83M
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8mo ago
abbeyyung
I don’t care which shampoos the internet decides to hate… I care which shampoos have ingredients proven to fight the fungus & inflammation that make our scalps itchy, uncomfortable, scaly and flaky. I always had this *spot* on my scalp that was super itchy and I tried a lot of things to help it over the years- tea tree oil WAY back in the day (nightmare fuel don’t do this), salicylic acid exfoliants (helped! but didn’t fully get rid of the issue)- but it wasn’t until I looked at it under a microscope that I realized how truly inflamed and scaly that area was… And honestly those pictures aren’t even the worst of it but I don’t want my video to get taken down for showing 🩸. Spots like this can be super stubborn to treat but shampoos like Head & Shoulders and Nizoral were specifically formulated to help with it… And after consistently using them on that area, it finally cleared! So that’s why I will never stop recommending medicated shampoos like this. Not only are they not awful, but they can literally make the difference between an unhealthy and a healthy scalp for people. #scalpcare #scalphealth #shampoo #healthyhair
I’ve been asked if these OGX oils have heat protection many times… and I had a hunch that they did… but I never saw that claim listed anywhere so I assumed they hadn’t been tested for that claim. But I just found out that the Coconut Miracle Oil, Argan Oil of Morocco Oil, & Argan Oil of Morocco Extra Penetrating Oil all protect from up to 450° of heat!! I don’t use oil as my sole source of heat protection, but I I know a lot of you love putting oil on wet hair and I also love the idea of having extra protection in my hair for heat styling between washes. Just when I thought these little $8 oils couldn’t get any better lol. #hairoil #hairoils #hairoiling #oil
4.57M
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11mo ago
abbeyyung
I’ve been asked if these OGX oils have heat protection many times… and I had a hunch that they did… but I never saw that claim listed anywhere so I assumed they hadn’t been tested for that claim. But I just found out that the Coconut Miracle Oil, Argan Oil of Morocco Oil, & Argan Oil of Morocco Extra Penetrating Oil all protect from up to 450° of heat!! I don’t use oil as my sole source of heat protection, but I I know a lot of you love putting oil on wet hair and I also love the idea of having extra protection in my hair for heat styling between washes. Just when I thought these little $8 oils couldn’t get any better lol. #hairoil #hairoils #hairoiling #oil
Your hair transformations give me life!!! I love seeing your results & finding out which products / steps in my method you used to get there. Everyone’s hair is different and customizing this routine to make it work best for *your* hair is what this is all about! Keep tagging me in your hair journeys… it always makes my day 🥰 and if you are new here… check out my AY Method highlight on my page for step by step details ❤️ #hairjourney #hairtransformation #hairtransformations
4.26M
89.4K
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11mo ago
abbeyyung
Your hair transformations give me life!!! I love seeing your results & finding out which products / steps in my method you used to get there. Everyone’s hair is different and customizing this routine to make it work best for *your* hair is what this is all about! Keep tagging me in your hair journeys… it always makes my day 🥰 and if you are new here… check out my AY Method highlight on my page for step by step details ❤️ #hairjourney #hairtransformation #hairtransformations
I promise the initial hesitation & fear goes away once you experience the results for yourself 😂🩷🩷 #abbeyyungmethod #hairroutine #haircareproducts
4.09M
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6mo ago
abbeyyung
I promise the initial hesitation & fear goes away once you experience the results for yourself 😂🩷🩷 #abbeyyungmethod #hairroutine #haircareproducts
As promised… the humidity test between L’Oreal Iron Sleek Coat vs Color WOW! My hair blow dries naturally straight but it can absolutely gets poofy & frizzy in humid weather without humidity protection- so this was so cool to see how well these work in real time! I applied steam for several minutes each on both sides. Can you tell a difference? #loreal #colorwow #humidity #hairhacks
3.72M
29.1K
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6mo ago
abbeyyung
As promised… the humidity test between L’Oreal Iron Sleek Coat vs Color WOW! My hair blow dries naturally straight but it can absolutely gets poofy & frizzy in humid weather without humidity protection- so this was so cool to see how well these work in real time! I applied steam for several minutes each on both sides. Can you tell a difference? #loreal #colorwow #humidity #hairhacks
Nothing makes me more excited than getting tagged in your results testing out my haircare routine and product recommendations 🥹🩷 If you’re new here- start with my pinned post and saved highlight on The Abbey Yung Method for an overview and my most recent haircare routine videos on YouTube for a more detailed walk through! Screenshots are all from these Tik Tok accounts- thank you for tagging me 😭🩷 elisehbeauty misspadthai missjacquelinne89 megkd catiesjoquist #abbeyyungmethod #hairjourney #hairtransformation #healthyhair
3.43M
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7mo ago
abbeyyung
Nothing makes me more excited than getting tagged in your results testing out my haircare routine and product recommendations 🥹🩷 If you’re new here- start with my pinned post and saved highlight on The Abbey Yung Method for an overview and my most recent haircare routine videos on YouTube for a more detailed walk through! Screenshots are all from these Tik Tok accounts- thank you for tagging me 😭🩷 elisehbeauty misspadthai missjacquelinne89 megkd catiesjoquist #abbeyyungmethod #hairjourney #hairtransformation #healthyhair
Humidity proof steam test coming tomorrow… stay tuned!! L’Oreal gifted me the new Iron Sleek Coat Spray so that I had time to test it before it launched (thank you this helps me with my reviews so much!!!) and I obviously immediately noticed the similarities to a long time favorite of mine, Color WOW Dream Coat. Both have very similar claims surrounding smooth, sleek, frizz-free, humidity proofed results, but they’re don’t feel identical in my hair! Do they look identical to you guys? Or do you see a difference? LMK if you want a deep dive comparison review in addition to tomorrows steam test 🧖‍♀️🧖‍♀️ #loreal #colorwow #dupes #dupe
3.38M
36.4K
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6mo ago
abbeyyung
Humidity proof steam test coming tomorrow… stay tuned!! L’Oreal gifted me the new Iron Sleek Coat Spray so that I had time to test it before it launched (thank you this helps me with my reviews so much!!!) and I obviously immediately noticed the similarities to a long time favorite of mine, Color WOW Dream Coat. Both have very similar claims surrounding smooth, sleek, frizz-free, humidity proofed results, but they’re don’t feel identical in my hair! Do they look identical to you guys? Or do you see a difference? LMK if you want a deep dive comparison review in addition to tomorrows steam test 🧖‍♀️🧖‍♀️ #loreal #colorwow #dupes #dupe
#PantenePartner It’s time! A couple months ago I let you all know that I would be working with @pantene on some content for their new Abundant and Strong Collection, and we are *almost* ready to start filming that content... but we want to hear from you first! I’ll be teaming up with Pantene scientists to answer questions you guys have about hair shedding, so leave them in the comments below! And stay tuned for more to come very soon #ad
3.29M
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4mo ago
abbeyyung
#PantenePartner It’s time! A couple months ago I let you all know that I would be working with @pantene on some content for their new Abundant and Strong Collection, and we are *almost* ready to start filming that content... but we want to hear from you first! I’ll be teaming up with Pantene scientists to answer questions you guys have about hair shedding, so leave them in the comments below! And stay tuned for more to come very soon #ad
The @dove Intensive Repair Shampoo & Conditioner set that you guys know I love so much is officially available @costco in a 33oz jumbo size twin pack!! Truly one of my #1 go-to shampoo and conditioner sets when I want both a top-tier wash day experience in the shower & silky soft results after the shower. If you haven’t tried this set yet...this is your sign to pick it up the next time you’re at Costco! #DovePartner #DoveIntensiveRepair
3.28M
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8mo ago
abbeyyung
The @dove Intensive Repair Shampoo & Conditioner set that you guys know I love so much is officially available @costco in a 33oz jumbo size twin pack!! Truly one of my #1 go-to shampoo and conditioner sets when I want both a top-tier wash day experience in the shower & silky soft results after the shower. If you haven’t tried this set yet...this is your sign to pick it up the next time you’re at Costco! #DovePartner #DoveIntensiveRepair
As promised… a deep dive comparison review of the L’Oreal Ever Pure Glossing Shampoo & Conditioner vs the L’Oreal Elvive Glycolic Gloss Shampoo & Conditioner! Both use Glycolic Acid to achieve smoother, shinier hair. So does that mean L’Oreal is trying to pull a fast one on us and repacking the same thing for more? Not quite lol. I hope this helps you decide between the two and lmk what you want me to do a comparison review of next! #hairgloss #gloss #shinyhair
3.28M
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10mo ago
abbeyyung
As promised… a deep dive comparison review of the L’Oreal Ever Pure Glossing Shampoo & Conditioner vs the L’Oreal Elvive Glycolic Gloss Shampoo & Conditioner! Both use Glycolic Acid to achieve smoother, shinier hair. So does that mean L’Oreal is trying to pull a fast one on us and repacking the same thing for more? Not quite lol. I hope this helps you decide between the two and lmk what you want me to do a comparison review of next! #hairgloss #gloss #shinyhair
I have seen many comments about the Pantene Sheer Volume Shampoo making people’s hair feel “waxy” because of all the “silicone buildup” from it, so I wanted to explain what I think is going on here. This shampoo is not only free from silicones, but it’s also free from waxes, fatty alcohols, oils, and really anything else that conditions our hair like those kinds of ingredients do. Because of this, it provides a true deep clean that not only removes buildup, but also doesn’t add any in the way that other shampoos can either. Using a shampoo with conditioning ingredients isn’t bad- many of my favorites have silicones, oils etc. But if you’re used to only using those kinds of shampoos, especially if they are also the kind that only contain super gentle cleansing agents (these exploded in popularity over the last several years so it’s common), you’re going to experience very different results than you’re used to. That’s why I’ve always said this shampoo makes my hair feel squeaky clean- it’s not wax that you’re feeling, it’s truly clean hair! I think this is why Pantene originally marketed this as a volume shampoo… because it’s removing all that buildup that can make your hair feel heavy and weighed down. I’m a huge proponent of using a deep cleaning shampoo once a week (or more if needed) to get this thorough, buildup removing cleanse because it’s not only good for your scalp, but it can also help you get better results with the rest of your routine (like by allowing your bond repair products to penetrate better for example). BUT I totally get that this one is an extra deep clean and not for everyone. If you don’t love it, check out part 3 of my Abbey Yung Method series. I have gentler options that can still give you a thorough clean with a little less squeak! #shampoo #pantene #washday #haircaretips
2.81M
33.8K
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10mo ago
abbeyyung
I have seen many comments about the Pantene Sheer Volume Shampoo making people’s hair feel “waxy” because of all the “silicone buildup” from it, so I wanted to explain what I think is going on here. This shampoo is not only free from silicones, but it’s also free from waxes, fatty alcohols, oils, and really anything else that conditions our hair like those kinds of ingredients do. Because of this, it provides a true deep clean that not only removes buildup, but also doesn’t add any in the way that other shampoos can either. Using a shampoo with conditioning ingredients isn’t bad- many of my favorites have silicones, oils etc. But if you’re used to only using those kinds of shampoos, especially if they are also the kind that only contain super gentle cleansing agents (these exploded in popularity over the last several years so it’s common), you’re going to experience very different results than you’re used to. That’s why I’ve always said this shampoo makes my hair feel squeaky clean- it’s not wax that you’re feeling, it’s truly clean hair! I think this is why Pantene originally marketed this as a volume shampoo… because it’s removing all that buildup that can make your hair feel heavy and weighed down. I’m a huge proponent of using a deep cleaning shampoo once a week (or more if needed) to get this thorough, buildup removing cleanse because it’s not only good for your scalp, but it can also help you get better results with the rest of your routine (like by allowing your bond repair products to penetrate better for example). BUT I totally get that this one is an extra deep clean and not for everyone. If you don’t love it, check out part 3 of my Abbey Yung Method series. I have gentler options that can still give you a thorough clean with a little less squeak! #shampoo #pantene #washday #haircaretips
It takes some trial & error to figure out what works best for your hair but once you do the results speak for themselves!! Keep tagging me in your before & after hair transformations… they make me so happy 🥰 and if you’re new here… start at my Abbey Yung Method highlight for all the haircare routine details & product recommendations ❤️ #hairjourney #hairtransformation #hairgrowth #healthyhair
2.64M
29.5K
233
10mo ago
abbeyyung
It takes some trial & error to figure out what works best for your hair but once you do the results speak for themselves!! Keep tagging me in your before & after hair transformations… they make me so happy 🥰 and if you’re new here… start at my Abbey Yung Method highlight for all the haircare routine details & product recommendations ❤️ #hairjourney #hairtransformation #hairgrowth #healthyhair
Whether it’s called a “conditioner” or “hair mask” really doesn’t matter… both products serve the same purpose: to condition, soften, smooth & detangle our hair so that it’s easier to brush through after washing. Neither is inherently better than the other- it really just comes down to what works best for your hair! Traditionally conditioners were lighter than masks making them better for fine/thin hair & masks were thicker than conditioners making them better for coarse/thick hair but this isn’t always the case anymore. I have tried conditioners that are more conditioning than hair masks, hair masks that are lighter than conditioners, conditioners that are thicker than masks, so I really don’t pay much attention to the name the product is given. What matters most is the results they give, not what they’re called! #conditioner #hairmask #hairroutine
2.62M
28.3K
204
12mo ago
abbeyyung
Whether it’s called a “conditioner” or “hair mask” really doesn’t matter… both products serve the same purpose: to condition, soften, smooth & detangle our hair so that it’s easier to brush through after washing. Neither is inherently better than the other- it really just comes down to what works best for your hair! Traditionally conditioners were lighter than masks making them better for fine/thin hair & masks were thicker than conditioners making them better for coarse/thick hair but this isn’t always the case anymore. I have tried conditioners that are more conditioning than hair masks, hair masks that are lighter than conditioners, conditioners that are thicker than masks, so I really don’t pay much attention to the name the product is given. What matters most is the results they give, not what they’re called! #conditioner #hairmask #hairroutine

Abbey Yung (@abbeyyung) Instagram Stats & Analytics

Abbey Yung (@abbeyyung) has 1.40M Instagram followers with a 1.30% engagement rate over the past 12 months. Across 267 posts, Abbey Yung received 4.27M total likes and 325M impressions, averaging 16.0K likes per post. This page tracks Abbey Yung's performance metrics, top content, and engagement trends — updated daily.

Abbey Yung (@abbeyyung) Instagram Analytics FAQ

How many Instagram followers does Abbey Yung have?+
Abbey Yung (@abbeyyung) has 1.40M Instagram followers as of July 2026.
What is Abbey Yung's Instagram engagement rate?+
Abbey Yung's Instagram engagement rate is 1.30% over the last 12 months, based on 267 posts.
How many likes does Abbey Yung get on Instagram?+
Abbey Yung received 4.27M total likes across 267 posts in the last 12 months, averaging 16.0K likes per post.
How many Instagram impressions does Abbey Yung get?+
Abbey Yung's Instagram content generated 325M total impressions over the last 12 months.