NewGet @oldelpaso's full report
instagram analytics
followers
53.2K
impressions
41.5M
likes
79.7K
comments
1.71K
posts
81
engagement
0.189%
emv
$851K
Average per post
512K

Key Metrics

Distributions

Top Content

#ad @oldelpaso National Taco Day falls on taco Tuesday, so we’re making Rotel Dip Tacos! 🌮 One easy dinner, customized five different ways, PLUS enough filling to turn into tomorrow’s dinner. Anything that helps stretch our grocery budget and makes dinner a little easier is a win for me!
Old El Paso is the perfect choice for a National Taco Day celebration on 10/6. Visit oldelpaso.com for more recipe inspiration!
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3w ago
oldelpaso
#ad @oldelpaso National Taco Day falls on taco Tuesday, so we’re making Rotel Dip Tacos! 🌮 One easy dinner, customized five different ways, PLUS enough filling to turn into tomorrow’s dinner. Anything that helps stretch our grocery budget and makes dinner a little easier is a win for me!
Old El Paso is the perfect choice for a National Taco Day celebration on 10/6. Visit oldelpaso.com for more recipe inspiration!
#ad We knew this kitchen wouldn’t stay clean for long! 😆 So glad we are finally enjoying family dinners in our new home. Whipping up something quick, delicious, and so easy a toddler could make it! CHICKEN TACOS 🙌🏼 @oldelpaso #oldelpaso #family #cooking #toddlermom
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1mo ago
oldelpaso
#ad We knew this kitchen wouldn’t stay clean for long! 😆 So glad we are finally enjoying family dinners in our new home. Whipping up something quick, delicious, and so easy a toddler could make it! CHICKEN TACOS 🙌🏼 @oldelpaso #oldelpaso #family #cooking #toddlermom
#Ad This is not a drill. Taco Totality is Cinco de Mayo AND Taco Tuesday on the same day, and it only happens once every 6 years. You know what to do. @oldelpaso Stand ‘N’ Stuff Taco Kit. #TacoTotality
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6mo ago
oldelpaso
#Ad This is not a drill. Taco Totality is Cinco de Mayo AND Taco Tuesday on the same day, and it only happens once every 6 years. You know what to do. @oldelpaso Stand ‘N’ Stuff Taco Kit. #TacoTotality
They brought home the memories. Now bring on a little comfort food. Tag your favorite Norwegian and wish them a Happy Taco Fredag. 🇳🇴🌮 #tacofredag
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3mo ago
oldelpaso
They brought home the memories. Now bring on a little comfort food. Tag your favorite Norwegian and wish them a Happy Taco Fredag. 🇳🇴🌮 #tacofredag
#ad *Buys you Old El Paso socks for Christmas that year* Even the dads know that @oldelpaso dominates the Mexican Aisle... #comedy #dads #dadhumor #tacotuesday
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oldelpaso
#ad *Buys you Old El Paso socks for Christmas that year* Even the dads know that @oldelpaso dominates the Mexican Aisle... #comedy #dads #dadhumor #tacotuesday
#ad It’s basically a full time job at this point… Celebrate National Taco Day on 10/6 with @oldelpaso!
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oldelpaso
#ad It’s basically a full time job at this point… Celebrate National Taco Day on 10/6 with @oldelpaso!
#ad get ready for NATIONAL TACO DAY on 10/6 with @oldelpaso Tacos shouldn’t be limited to dinnerrrrr, so give these breakfast tacos a try. There’s no better way to start your day!
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#ad get ready for NATIONAL TACO DAY on 10/6 with @oldelpaso Tacos shouldn’t be limited to dinnerrrrr, so give these breakfast tacos a try. There’s no better way to start your day!
#ad Her high cortisol brings people together. And luckily she has @oldelpaso to help. Visit oldelpaso.com for recipe inspiration for your national taco day celebration on 10/6!
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oldelpaso
#ad Her high cortisol brings people together. And luckily she has @oldelpaso to help. Visit oldelpaso.com for recipe inspiration for your national taco day celebration on 10/6!
#ad Having a house full of boys taco Tuesday is always our go to and with National Taco Day falling on a Tuesday it’s only right we eat a family staple … @oldelpaso taco is the perfect choice for my National Taco Day celebration so be sure to Visit oldelpaso.com for more recipe inspiration
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oldelpaso
#ad Having a house full of boys taco Tuesday is always our go to and with National Taco Day falling on a Tuesday it’s only right we eat a family staple … @oldelpaso taco is the perfect choice for my National Taco Day celebration so be sure to Visit oldelpaso.com for more recipe inspiration
Would you try taco pickles?
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oldelpaso
Would you try taco pickles?
New Era. Old Tradition. STARTS NOW 🌮☀️ The Old El Paso Sun Bowl takes place on December 31, 2026, at Noon (MT) 🏈 Secure your tickets TODAY at www.sunbowl.org 🎟 #OldElPasoSB #SunBowl #ElPaso #CollegeFootball
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oldelpaso
New Era. Old Tradition. STARTS NOW 🌮☀️ The Old El Paso Sun Bowl takes place on December 31, 2026, at Noon (MT) 🏈 Secure your tickets TODAY at www.sunbowl.org 🎟 #OldElPasoSB #SunBowl #ElPaso #CollegeFootball
Old El Paso sponsoring the Sun Bowl in El Paso? I mean, how could we not?
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1mo ago
oldelpaso
Old El Paso sponsoring the Sun Bowl in El Paso? I mean, how could we not?
#ad As a big family, quick and easy meals are our go to. 🌮 With all the chaos of moving a family of 10 across states, 🚗✈️ we decided to keep it simple by building the kids a build-your-own taco bar with @oldelpaso . 🌮🥬🧅 Kids were happy they got to choose their own toppings and one less thing to worry about. ☺️ Visit OldElPaso.com for more recipe inspiration! #oldelpaso #tacos #simplemeals
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oldelpaso
#ad As a big family, quick and easy meals are our go to. 🌮 With all the chaos of moving a family of 10 across states, 🚗✈️ we decided to keep it simple by building the kids a build-your-own taco bar with @oldelpaso . 🌮🥬🧅 Kids were happy they got to choose their own toppings and one less thing to worry about. ☺️ Visit OldElPaso.com for more recipe inspiration! #oldelpaso #tacos #simplemeals
This is not a drill. Are you ready for the big day? 🌮🌑🔭
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5mo ago
oldelpaso
This is not a drill. Are you ready for the big day? 🌮🌑🔭
It’s happening… can you feel it? The stars are aligning soon for Taco Totality… Prepare accordingly 🌮🌮🌮
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5mo ago
oldelpaso
It’s happening… can you feel it? The stars are aligning soon for Taco Totality… Prepare accordingly 🌮🌮🌮
There are layers to this. Literally.
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2mo ago
oldelpaso
There are layers to this. Literally.
It’s not just Cinco de Mayo. It’s not just Taco Tuesday. It’s both. Or as ancient lore would call it, Taco Totality. Are you ready for alignment? 🌮🌑🔭
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oldelpaso
It’s not just Cinco de Mayo. It’s not just Taco Tuesday. It’s both. Or as ancient lore would call it, Taco Totality. Are you ready for alignment? 🌮🌑🔭
🔥THE TACO TOTALITY SWEEPSTAKES 🔥 So… we have something special cooking for Taco Totality, the day when Cinco de Mayo and Taco Tuesday collide! Enter our Taco Totality Sweepstakes for a chance to get in on the fun with these special prizes. 🌟 Cowboy-certified t-shirt 🌟 Totality neck pillow for optimal bite alignment 🌟 Multi-spectrum glasses for onion cutting (no tears here) 🌟 Old El Paso classic taco shells for the big day Hit the link in our bio now to enter! NO PURCHASE NECESSARY. 50 US/DC res, 18+/age of maj. Ends 4/26/26. See Rules link in bio.
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oldelpaso
🔥THE TACO TOTALITY SWEEPSTAKES 🔥 So… we have something special cooking for Taco Totality, the day when Cinco de Mayo and Taco Tuesday collide! Enter our Taco Totality Sweepstakes for a chance to get in on the fun with these special prizes. 🌟 Cowboy-certified t-shirt 🌟 Totality neck pillow for optimal bite alignment 🌟 Multi-spectrum glasses for onion cutting (no tears here) 🌟 Old El Paso classic taco shells for the big day Hit the link in our bio now to enter! NO PURCHASE NECESSARY. 50 US/DC res, 18+/age of maj. Ends 4/26/26. See Rules link in bio.
It’s your last chance to enter our Taco Totality Sweepstakes! 🤠 These prizes are cowboy-approved to gear up for when Cinco de Mayo and Taco Tuesday collide on the same day! Hit the link in our bio to enter before it closes at 11:59 p.m. ET on April 26, 2026. NO PURCHASE NECESSARY. 50 US/DC res, 18+/age of maj. Ends 4/26/26. See Rules link in bio.
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5mo ago
oldelpaso
It’s your last chance to enter our Taco Totality Sweepstakes! 🤠 These prizes are cowboy-approved to gear up for when Cinco de Mayo and Taco Tuesday collide on the same day! Hit the link in our bio to enter before it closes at 11:59 p.m. ET on April 26, 2026. NO PURCHASE NECESSARY. 50 US/DC res, 18+/age of maj. Ends 4/26/26. See Rules link in bio.
Peak Taco Tuesday fr
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oldelpaso
Peak Taco Tuesday fr

Old El Paso (@oldelpaso) Instagram Stats & Analytics

Old El Paso (@oldelpaso) has 53.2K Instagram followers with a 0.19% engagement rate over the past 12 months. Across 81.0 posts, Old El Paso received 79.7K total likes and 41.5M impressions, averaging 984 likes per post. This page tracks Old El Paso's performance metrics, top content, and engagement trends — updated daily. To benchmark @oldelpaso against other accounts, use Socialpruf's Instagram competitor analysis tool.

Old El Paso (@oldelpaso) Instagram Analytics FAQ

How many Instagram followers does Old El Paso have?+
Old El Paso (@oldelpaso) has 53.2K Instagram followers as of October 2026.
What is Old El Paso's Instagram engagement rate?+
Old El Paso's Instagram engagement rate is 0.19% over the last 12 months, based on 81.0 posts.
How many likes does Old El Paso get on Instagram?+
Old El Paso received 79.7K total likes across 81.0 posts in the last 12 months, averaging 984 likes per post.
How many Instagram impressions does Old El Paso get?+
Old El Paso's Instagram content generated 41.5M total impressions over the last 12 months.
Can I compare Old El Paso with other Instagram accounts?+
Yes. Add @oldelpaso to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.