NewGet @nike's full report
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followers
291M
impressions
1.68B
likes
45.7M
comments
373K
posts
124
engagement
1.65%
emv
$45.4M
Average per post
13.5M

Key Metrics

Distributions

Top Content

Define Greatness. Then Redefine It. 

@cristiano @kingjames
345M
13.8M
64.4K
4mo ago
nike
Define Greatness. Then Redefine It. @cristiano @kingjames
Nobody ever dreams of doing what they’re told. 

Rip The Script. June 4th.
135M
1.58M
9.55K
4mo ago
nike
Nobody ever dreams of doing what they’re told. Rip The Script. June 4th.
From gully cricket to the world’s biggest stage, the game remains the same. 

To beat the odds, you have to be the odds.
69.3M
225K
562
8mo ago
nike
From gully cricket to the world’s biggest stage, the game remains the same. To beat the odds, you have to be the odds.
It was all going to plan until instincts took over…

Rip The Script
65.1M
2.87M
61.1K
4mo ago
nike
It was all going to plan until instincts took over… Rip The Script
The odds never stood a chance. The best cricketers in the world are still the best cricketers in the world.
63.2M
93.0K
269
7mo ago
nike
The odds never stood a chance. The best cricketers in the world are still the best cricketers in the world.
Two worlds. One force.

Nike Nigo x J-Hope Air Force 1 launches 10.17 on humanmade.jp, and 10.22 globally.
53.1M
2.12M
5.73K
1w ago
nike
Two worlds. One force. Nike Nigo x J-Hope Air Force 1 launches 10.17 on humanmade.jp, and 10.22 globally.
Donde Rodri va, la gloria llega.

Where Rodri goes, glory follows.

🎙️ @carles5puyol
51.6M
134K
977
3mo ago
nike
Donde Rodri va, la gloria llega. Where Rodri goes, glory follows. 🎙️ @carles5puyol
A tournament for the ages. After 33 days as the Chief Flair Officer, @official_jj10 has something to say, while Africa had something to show.
49.4M
198K
1.52K
9mo ago
nike
A tournament for the ages. After 33 days as the Chief Flair Officer, @official_jj10 has something to say, while Africa had something to show.
The story continues @cristiano
47.8M
1.91M
16.9K
3mo ago
nike
The story continues @cristiano
You can’t write this stuff.
41.9M
612K
5.86K
11mo ago
nike
You can’t write this stuff.
@lalalalisa_m has landed. And she’s wearing the newest Moon Shoe.

First prototyped in 1971 for speed on the track, now the Moon Shoe is designed for life in orbit.

Launching globally on 10.1
39.3M
1.57M
10.2K
2w ago
nike
@lalalalisa_m has landed. And she’s wearing the newest Moon Shoe. First prototyped in 1971 for speed on the track, now the Moon Shoe is designed for life in orbit. Launching globally on 10.1
The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.
36.6M
2.51M
31.4K
8mo ago
nike
The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.
When a whole city stands together, you can’t help but win, again. @psg ⭐️⭐
️
Quand toute une ville avance ensemble, elle finit toujours par gagner, encore. ⭐️⭐
33.4M
153K
441
4mo ago
nike
When a whole city stands together, you can’t help but win, again. @psg ⭐️⭐ ️ Quand toute une ville avance ensemble, elle finit toujours par gagner, encore. ⭐️⭐
The reign continues. Welcome to a new era of La Reina — the @alexiaputellas Phantom 6 Player Edition drops on February 2nd.
33.4M
95.1K
555
8mo ago
nike
The reign continues. Welcome to a new era of La Reina — the @alexiaputellas Phantom 6 Player Edition drops on February 2nd.
@caitlinclark22 is proof that you can make it From Anywhere
31.7M
99.2K
1.74K
9mo ago
nike
@caitlinclark22 is proof that you can make it From Anywhere
Some teams win titles. Others change the game forever.
@fcbfemeni, European champions 25/26
30.7M
88.4K
565
4mo ago
nike
Some teams win titles. Others change the game forever. @fcbfemeni, European champions 25/26
RipTheScript.jpeg
29.1M
1.16M
4.19K
4mo ago
nike
RipTheScript.jpeg
Time to go off script.
25.1M
1.00M
7.15K
5mo ago
nike
Time to go off script.
Skating rink or salon, @alysaxliu leads the pack with style that rings true. From hoodie to toe. 

Elevate the everyday in Nike Studio Fleece, available now.
24.9M
998K
2.02K
2mo ago
nike
Skating rink or salon, @alysaxliu leads the pack with style that rings true. From hoodie to toe. Elevate the everyday in Nike Studio Fleece, available now.
With a career Grand Slam at just 22 years old, @carlitosalcarazz has everyone looking forward to what he does next. Except his opponents.
21.0M
558K
2.00K
8mo ago
nike
With a career Grand Slam at just 22 years old, @carlitosalcarazz has everyone looking forward to what he does next. Except his opponents.

Nike (@nike) Instagram Stats & Analytics

Nike (@nike) has 291M Instagram followers with a 1.65% engagement rate over the past 12 months. Across 124 posts, Nike received 45.7M total likes and 1.68B impressions, averaging 369K likes per post. This page tracks Nike's performance metrics, top content, and engagement trends — updated daily. To benchmark @nike against other accounts, use Socialpruf's Instagram competitor analysis tool.

Nike (@nike) Instagram Analytics FAQ

How many Instagram followers does Nike have?+
Nike (@nike) has 291M Instagram followers as of October 2026.
What is Nike's Instagram engagement rate?+
Nike's Instagram engagement rate is 1.65% over the last 12 months, based on 124 posts.
How many likes does Nike get on Instagram?+
Nike received 45.7M total likes across 124 posts in the last 12 months, averaging 369K likes per post.
How many Instagram impressions does Nike get?+
Nike's Instagram content generated 1.68B total impressions over the last 12 months.
Can I compare Nike with other Instagram accounts?+
Yes. Add @nike to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.