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followers
297M
impressions
1.39B
likes
21.3M
comments
203K
posts
155
engagement
0.993%
emv
$33.5M
Average per post
8.99M

Key Metrics

Distributions

Top Content

If they underestimate, overdeliver. #JustDoIt
189M
393K
1.21K
7mo ago
nike
If they underestimate, overdeliver. #JustDoIt
9 out of 10 tournament titles. 5 wins in a row. 

The Canarinha flies to the top—again. But there’s no stopping here. The @selecaofemininadefutebol is just getting started. 

#NikeFootball

9 de 10 títulos. 5 conquistas seguidas.
A Canarinha voa para o topo — de novo. Mas não vai parar por aqui. A @selecaofemininadefutebol está só começando.
103M
73.3K
773
8mo ago
nike
9 out of 10 tournament titles. 5 wins in a row. The Canarinha flies to the top—again. But there’s no stopping here. The @selecaofemininadefutebol is just getting started. #NikeFootball 9 de 10 títulos. 5 conquistas seguidas. A Canarinha voa para o topo — de novo. Mas não vai parar por aqui. A @selecaofemininadefutebol está só começando.
From gully cricket to the world’s biggest stage, the game remains the same. 

To beat the odds, you have to be the odds.
69.0M
219K
543
2mo ago
nike
From gully cricket to the world’s biggest stage, the game remains the same. To beat the odds, you have to be the odds.
The odds never stood a chance. The best cricketers in the world are still the best cricketers in the world.
63.1M
93.7K
247
1mo ago
nike
The odds never stood a chance. The best cricketers in the world are still the best cricketers in the world.
A tournament for the ages. After 33 days as the Chief Flair Officer, @official_jj10 has something to say, while Africa had something to show.
49.3M
200K
1.52K
3mo ago
nike
A tournament for the ages. After 33 days as the Chief Flair Officer, @official_jj10 has something to say, while Africa had something to show.
You can’t write this stuff.
41.9M
612K
5.86K
5mo ago
nike
You can’t write this stuff.
BREAKING4: @faithkipyegon vs. the 4-minute mile. 

Behind every human breakthrough lies unshakeable perseverance. And it helps to have Faith.

Witness history on June 26th.
35.8M
85.4K
5.03K
12mo ago
nike
BREAKING4: @faithkipyegon vs. the 4-minute mile. Behind every human breakthrough lies unshakeable perseverance. And it helps to have Faith. Witness history on June 26th.
The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.
34.6M
2.45M
31.2K
2mo ago
nike
The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.
The reign continues. Welcome to a new era of La Reina — the @alexiaputellas Phantom 6 Player Edition drops on February 2nd.
33.3M
93.7K
551
2mo ago
nike
The reign continues. Welcome to a new era of La Reina — the @alexiaputellas Phantom 6 Player Edition drops on February 2nd.
@caitlinclark22 is proof that you can make it From Anywhere
31.5M
96.3K
1.70K
3mo ago
nike
@caitlinclark22 is proof that you can make it From Anywhere
Better is the only choice.
@fcbarcelona purest expression of footballing perfection meets the constant growth mindset of Mamba Mentality.

Millor és l’única opció.
La màxima expressió de la perfecció futbolística del @fcbarcelona conflueix amb l’actitud de creixement constant de la Mamba Mentality.

Mejor es la única opción.
La máxima expresión de la perfección futbolística del @fcbarcelona confluye con la actitud de crecimiento constante de la Mamba Mentality.

#NikeFootball
28.4M
773K
5.85K
8mo ago
nike
Better is the only choice. @fcbarcelona purest expression of footballing perfection meets the constant growth mindset of Mamba Mentality. Millor és l’única opció. La màxima expressió de la perfecció futbolística del @fcbarcelona conflueix amb l’actitud de creixement constant de la Mamba Mentality. Mejor es la única opción. La máxima expresión de la perfección futbolística del @fcbarcelona confluye con la actitud de crecimiento constante de la Mamba Mentality. #NikeFootball
TRIOMPHE.
The wait is over.
@psg on top of Europe.

#NikeFootball
#Jumpman
28.2M
129K
530
10mo ago
nike
TRIOMPHE. The wait is over. @psg on top of Europe. #NikeFootball #Jumpman
No luck needed.

The Las Vegas Aces bring the WNBA Championship back home.
27.0M
55.6K
499
6mo ago
nike
No luck needed. The Las Vegas Aces bring the WNBA Championship back home.
Why risk it? Because you can. #JustDoIt
26.6M
262K
4.00K
7mo ago
nike
Why risk it? Because you can. #JustDoIt
Tune in👀
Logo collection coming soon. Signature product dropping 2026.
22.5M
148K
2.34K
7mo ago
nike
Tune in👀 Logo collection coming soon. Signature product dropping 2026.
With a career Grand Slam at just 22 years old, @carlitosalcarazz has everyone looking forward to what he does next. Except his opponents.
20.9M
556K
1.99K
2mo ago
nike
With a career Grand Slam at just 22 years old, @carlitosalcarazz has everyone looking forward to what he does next. Except his opponents.
When the world chose not to believe, India chose the trophy.

@jemimahrodrigues, @radhay21, and @smriti_mandhana are Champions for the first time ever, on home soil.
18.1M
723K
717
5mo ago
nike
When the world chose not to believe, India chose the trophy. @jemimahrodrigues, @radhay21, and @smriti_mandhana are Champions for the first time ever, on home soil.
A MIND-ALTERING SHOE.

Nike Mind activates your senses to enhance your pregame routine. 

For cricket captain @shubmangill, that means staying grounded so his teammates can count on him. 

Available now. Link in bio.
18.0M
719K
2.96K
3mo ago
nike
A MIND-ALTERING SHOE. Nike Mind activates your senses to enhance your pregame routine. For cricket captain @shubmangill, that means staying grounded so his teammates can count on him. Available now. Link in bio.
SW19. Sunday. High noon. 

Rackets drawn.
17.9M
716K
4.90K
9mo ago
nike
SW19. Sunday. High noon. Rackets drawn.
Every round earned. Every punch answered. 

@rorymcilroy, @officialtommyfleetwood, @robertmacintyre and Team Europe take home the Ryder Cup at Bethpage Black.
16.4M
36.1K
265
6mo ago
nike
Every round earned. Every punch answered. @rorymcilroy, @officialtommyfleetwood, @robertmacintyre and Team Europe take home the Ryder Cup at Bethpage Black.

Nike (@nike) Instagram Stats & Analytics

Nike (@nike) has 297M Instagram followers with a 0.99% engagement rate over the past 12 months. Across 155 posts, Nike received 21.3M total likes and 1.14B impressions, averaging 138K likes per post. This page tracks Nike's performance metrics, top content, and engagement trends — updated daily.

Nike (@nike) Instagram Analytics FAQ

How many Instagram followers does Nike have?+
Nike (@nike) has 297M Instagram followers as of April 2026.
What is Nike's Instagram engagement rate?+
Nike's Instagram engagement rate is 0.99% over the last 12 months, based on 155 posts.
How many likes does Nike get on Instagram?+
Nike received 21.3M total likes across 155 posts in the last 12 months, averaging 138K likes per post.
How many Instagram impressions does Nike get?+
Nike's Instagram content generated 1.14B total impressions over the last 12 months.