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engagement
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The beginning of a new era 🥹
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3mo ago
nicolaeasterby
The beginning of a new era 🥹
If you want to survive as a travel creator in 2026…  please go read the report @travelpayouts just released!! ad

It explains exactly how the industry is changing & what you can do to adapt 🙏🏼

If you comment REPORT I’ll send you over the link ✨
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3mo ago
nicolaeasterby
If you want to survive as a travel creator in 2026… please go read the report @travelpayouts just released!! ad It explains exactly how the industry is changing & what you can do to adapt 🙏🏼 If you comment REPORT I’ll send you over the link ✨
How one pitch email turned into a $6,000 ski trip in Austria ⛷️🇦🇹
⸻

But first… 

Want me to walk you through my exact  step-by-step method for landing paid brand collabs like this? 👀 

I’m hosting a FREE live Masterclass on April 21st showing you exactly this 🫶🏻

Comment SAVE MY SEAT if you want to join! 🎟️ 
 
⸻

HERE’S HOW IT HAPPENED 👇🏻

1️⃣ I pitched a ski region — not Austria as a whole

Regional tourism boards are far more targeted with their marketing.

And far more likely to invest in creators.

2️⃣ I contacted the right person

No “hello@tourismboard.com” energy.

I found the partnerships manager and pitched them directly.

3️⃣ I made the pitch strategic

I shared:

• Why my audience loves ski travel
• Content deliverables
• Destination storytelling angles

It wasn’t just “invite me.”
It was “here’s the campaign.”

4️⃣ I followed up

First email = silence.

Follow-up email = opportunity.

Most creators give up too early.

5️⃣ I sent a full proposal

Outlining deliverables, usage, timeline, and investment.

Professional positioning changes everything.

6️⃣ We signed the deal 💸

And suddenly…

I was packing my ski gear for a $6,000 paid weekend in Austria ⛷️🏔️

⸻

Ps. Don’t forget to comment SAVE MY SEAT to join my free Brand Collab Masterclass! 🎟️
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5mo ago
nicolaeasterby
How one pitch email turned into a $6,000 ski trip in Austria ⛷️🇦🇹 ⸻ But first… Want me to walk you through my exact step-by-step method for landing paid brand collabs like this? 👀 I’m hosting a FREE live Masterclass on April 21st showing you exactly this 🫶🏻 Comment SAVE MY SEAT if you want to join! 🎟️ ⸻ HERE’S HOW IT HAPPENED 👇🏻 1️⃣ I pitched a ski region — not Austria as a whole Regional tourism boards are far more targeted with their marketing. And far more likely to invest in creators. 2️⃣ I contacted the right person No “hello@tourismboard.com” energy. I found the partnerships manager and pitched them directly. 3️⃣ I made the pitch strategic I shared: • Why my audience loves ski travel • Content deliverables • Destination storytelling angles It wasn’t just “invite me.” It was “here’s the campaign.” 4️⃣ I followed up First email = silence. Follow-up email = opportunity. Most creators give up too early. 5️⃣ I sent a full proposal Outlining deliverables, usage, timeline, and investment. Professional positioning changes everything. 6️⃣ We signed the deal 💸 And suddenly… I was packing my ski gear for a $6,000 paid weekend in Austria ⛷️🏔️ ⸻ Ps. Don’t forget to comment SAVE MY SEAT to join my free Brand Collab Masterclass! 🎟️
curious to hear your thoughts on this! 👇🏻 

do you think millennial creators need to adopt gen z’s approach to social media in order to stay relevant?
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2mo ago
nicolaeasterby
curious to hear your thoughts on this! 👇🏻 do you think millennial creators need to adopt gen z’s approach to social media in order to stay relevant?
How I got paid $7,000 for a weekend in France 👇🏻🙈🇫🇷

Before I break it down… Want a FREE list of 250 tourism boards & travel brands that actually pay creators?! 

Comment ‘PAY ME’ & I’ll send it over! 🔗💸

⸻

⬇️ HERE’S EXACTLY WHAT I DID ⬇️ 

STEP 1: I pitched a REGION — not the whole country 🌍

Instead of going straight to the national tourism board (where everyone pitches), I focused on a specific region within France.

Smaller tourism boards = dedicated budgets + less creator competition.

⸻

STEP 2: I found the decision-maker 🧍‍♀️

I didn’t just send a generic enquiry…

I searched for the influencer marketing / social media manager responsible for partnerships — and pitched them directly.

Right person = higher reply rates.

⸻

STEP 3: I used a proven pitch framework 📧

I customised my go-to email template with:

• Why my audience aligned
• Content ideas for the destination
• Campaign angles they could repurpose

Clear. Strategic. Results-focused.

⸻

STEP 4: I followed up (this part matters) ⬆️

No reply to my first email…

So I followed up a week later.

That follow-up is what got the conversation started — and led to the opportunity.

(So many deals live in the follow-up.)

⸻

STEP 5: I sent a collaboration proposal 📄

Once they showed interest, I sent a full proposal outlining:

• Deliverables
• Creative direction
• Campaign usage
• My fee

We refined the scope together until it felt aligned on both sides.

⸻

STEP 6: Deal confirmed 💸

Contract signed.

Campaign locked in.

Trip planned.

And suddenly… I was getting paid $7K to spend a weekend in France exploring castles and drinking wine 🍷

⸻

Comment ‘PAY ME’ if you want that free list of 250 travel brands & tourism boards that actually pay creators! 🔗💸
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7mo ago
nicolaeasterby
How I got paid $7,000 for a weekend in France 👇🏻🙈🇫🇷 Before I break it down… Want a FREE list of 250 tourism boards & travel brands that actually pay creators?! Comment ‘PAY ME’ & I’ll send it over! 🔗💸 ⸻ ⬇️ HERE’S EXACTLY WHAT I DID ⬇️ STEP 1: I pitched a REGION — not the whole country 🌍 Instead of going straight to the national tourism board (where everyone pitches), I focused on a specific region within France. Smaller tourism boards = dedicated budgets + less creator competition. ⸻ STEP 2: I found the decision-maker 🧍‍♀️ I didn’t just send a generic enquiry… I searched for the influencer marketing / social media manager responsible for partnerships — and pitched them directly. Right person = higher reply rates. ⸻ STEP 3: I used a proven pitch framework 📧 I customised my go-to email template with: • Why my audience aligned • Content ideas for the destination • Campaign angles they could repurpose Clear. Strategic. Results-focused. ⸻ STEP 4: I followed up (this part matters) ⬆️ No reply to my first email… So I followed up a week later. That follow-up is what got the conversation started — and led to the opportunity. (So many deals live in the follow-up.) ⸻ STEP 5: I sent a collaboration proposal 📄 Once they showed interest, I sent a full proposal outlining: • Deliverables • Creative direction • Campaign usage • My fee We refined the scope together until it felt aligned on both sides. ⸻ STEP 6: Deal confirmed 💸 Contract signed. Campaign locked in. Trip planned. And suddenly… I was getting paid $7K to spend a weekend in France exploring castles and drinking wine 🍷 ⸻ Comment ‘PAY ME’ if you want that free list of 250 travel brands & tourism boards that actually pay creators! 🔗💸
Which sleep chronotype are you? 👀👇
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4w ago
nicolaeasterby
Which sleep chronotype are you? 👀👇
The fastest way to get noticed by brands in 2026 isn’t more followers… it’s THIS 👆🏻

P.S. I’m hosting a FREE 90-minute masterclass teaching my exact step-by-step framework for landing a paid brand deal in 30 days! 💥

Just comment ‘TRAINING’ to claim your free ticket 💓
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8mo ago
nicolaeasterby
The fastest way to get noticed by brands in 2026 isn’t more followers… it’s THIS 👆🏻 P.S. I’m hosting a FREE 90-minute masterclass teaching my exact step-by-step framework for landing a paid brand deal in 30 days! 💥 Just comment ‘TRAINING’ to claim your free ticket 💓
If you’re sick of your pitches getting ignored… Comment ‘PLAYBOOK’ & I’ll send you the exact templates that boosted my reply rate like nothing else ✨
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10mo ago
nicolaeasterby
If you’re sick of your pitches getting ignored… Comment ‘PLAYBOOK’ & I’ll send you the exact templates that boosted my reply rate like nothing else ✨
These 4 IG profile tweaks= the difference between brands reaching out or scrolling right past you… 👀 

Ps. Comment ‘TRAINING’ if you want to join my free Brand Collab Masterclass (where I’ll teach you my 6-step framework for landing a paid brand deal in the next 30 days!) 💸
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8mo ago
nicolaeasterby
These 4 IG profile tweaks= the difference between brands reaching out or scrolling right past you… 👀 Ps. Comment ‘TRAINING’ if you want to join my free Brand Collab Masterclass (where I’ll teach you my 6-step framework for landing a paid brand deal in the next 30 days!) 💸
If you’re feeling uninspired, unmotivated or creatively burnout… 

Pause. 
Breathe. 
Give yourself permission to take a break from creating content.

 It may just be the VERY thing you need to regain your spark ⚡️
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9mo ago
nicolaeasterby
If you’re feeling uninspired, unmotivated or creatively burnout… Pause. Breathe. Give yourself permission to take a break from creating content. It may just be the VERY thing you need to regain your spark ⚡️
Do you think being a high-achiever in school helped or hindered you? 👀 

The problem I have with the education system is it teaches you to strive for perfection and avoid failure at all costs. 

The ironic part is, once you finish school and enter the real world… 

This is the exact mindset that keeps you playing small & holds you back from pursuing your biggest, scariest dreams. 

15 years later, I’m on a journey of figuring out how to overcome my perfectionism & fear of failure.

I’m going to document it all here. 

So if this is something you relate to…

Make sure you’re following @nicolaeasterby and let’s go on this journey together 🫶🏻
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3mo ago
nicolaeasterby
Do you think being a high-achiever in school helped or hindered you? 👀 The problem I have with the education system is it teaches you to strive for perfection and avoid failure at all costs. The ironic part is, once you finish school and enter the real world… This is the exact mindset that keeps you playing small & holds you back from pursuing your biggest, scariest dreams. 15 years later, I’m on a journey of figuring out how to overcome my perfectionism & fear of failure. I’m going to document it all here. So if this is something you relate to… Make sure you’re following @nicolaeasterby and let’s go on this journey together 🫶🏻
Comment ‘TRAINING’ to get a free ticket to my Brand Collab Masterclass! 🎟️ 

I’ll be spilling ALL my top tips for landing paid travel collabs + doing a live Q&A to answer all your burning questions 😎
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5mo ago
nicolaeasterby
Comment ‘TRAINING’ to get a free ticket to my Brand Collab Masterclass! 🎟️ I’ll be spilling ALL my top tips for landing paid travel collabs + doing a live Q&A to answer all your burning questions 😎
Comment ‘KEBAB’ to get my free template for turning free meals into paid collabs 🍕➡️💰 

TOP 5 TIPS FOR GETTING PAID BY RESTAURANTS👇🏻

1️⃣ ASK FOR BUDGET 💰

Next time you get a restaurant invite, ask:
“Are you open to discussing a paid collaboration?”

Even if 90% say no, the 10% who say yes could mean getting paid for content you’d have done for free.

2️⃣ LEAD WITH VALUE ✨

Don’t just ask to be paid — show your value.
Share past results, audience insights, or case studies that prove the ROI you can deliver.

3️⃣ GO DIRECT 📧 

Whenever possible, talk directly to the restaurant instead of a PR agency.

Agencies often push for gifted coverage so they can keep more of the marketing budget.

4️⃣ CHARGE SMART 📈 

Restaurant budgets vary a lot.

Big chains or groups → quote your full rate.
Smaller, family-run spots → offer discounted prices or a scaled-down package.

5️⃣ KEEP YOUR INTEGRITY 🙏🏼

No matter how much they offer, only work with places you’d genuinely recommend.

Your audience’s trust is worth more than any paycheck.

👉🏻 SAVE THIS POST so next time a restaurant slides into your DMs offering a “free meal”…

You know exactly what to do 😉

Content Creator | Paid Collabs | Restaurant Collaborations | Brand Partnerships | Food Influencer
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11mo ago
nicolaeasterby
Comment ‘KEBAB’ to get my free template for turning free meals into paid collabs 🍕➡️💰 TOP 5 TIPS FOR GETTING PAID BY RESTAURANTS👇🏻 1️⃣ ASK FOR BUDGET 💰 Next time you get a restaurant invite, ask: “Are you open to discussing a paid collaboration?” Even if 90% say no, the 10% who say yes could mean getting paid for content you’d have done for free. 2️⃣ LEAD WITH VALUE ✨ Don’t just ask to be paid — show your value. Share past results, audience insights, or case studies that prove the ROI you can deliver. 3️⃣ GO DIRECT 📧 Whenever possible, talk directly to the restaurant instead of a PR agency. Agencies often push for gifted coverage so they can keep more of the marketing budget. 4️⃣ CHARGE SMART 📈 Restaurant budgets vary a lot. Big chains or groups → quote your full rate. Smaller, family-run spots → offer discounted prices or a scaled-down package. 5️⃣ KEEP YOUR INTEGRITY 🙏🏼 No matter how much they offer, only work with places you’d genuinely recommend. 
Your audience’s trust is worth more than any paycheck. 👉🏻 SAVE THIS POST so next time a restaurant slides into your DMs offering a “free meal”… You know exactly what to do 😉 Content Creator | Paid Collabs | Restaurant Collaborations | Brand Partnerships | Food Influencer
Perfectionism isn’t about high standards — it’s about fear. 

⚡️ Fear of failure.
⚡️ Fear of judgment.
⚡️ Fear of not being good enough.

As creators, it’s easy to tell ourselves we are being productive when we’re obsessing over tiny details…

When really, we’re just procrastinating the action that actually moves the needle. 

The only way to break the perfectionism cycle?
👉🏻 Take action before you feel ready.

Every time you post that draft you’ve been overthinking…
Or send that pitch you’ve rewritten eight times…

You’re teaching your brain that nothing bad happens when things aren’t perfect. 💫

That’s how you build confidence.

Remember, the most successful creators aren’t the ones who wait to feel ready.

They’re the ones who take impact action, choosing progress over perfection 💪🏼

If you’re ready to do the same…

COMMENT below one action step you’re taking this week before you feel ready! 👇🏻

Nicola xx

#contentcreatortips #creatorjourney #growthmindset #contentcreator #perfectionism
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11mo ago
nicolaeasterby
Perfectionism isn’t about high standards — it’s about fear. ⚡️ Fear of failure.
⚡️ Fear of judgment.
⚡️ Fear of not being good enough. As creators, it’s easy to tell ourselves we are being productive when we’re obsessing over tiny details… 
When really, we’re just procrastinating the action that actually moves the needle. The only way to break the perfectionism cycle?
👉🏻 Take action before you feel ready. Every time you post that draft you’ve been overthinking…
Or send that pitch you’ve rewritten eight times… 
You’re teaching your brain that nothing bad happens when things aren’t perfect. 💫 That’s how you build confidence.
 Remember, the most successful creators aren’t the ones who wait to feel ready. 
They’re the ones who take impact action, choosing progress over perfection 💪🏼 If you’re ready to do the same… 
COMMENT below one action step you’re taking this week before you feel ready! 👇🏻 Nicola xx #contentcreatortips #creatorjourney #growthmindset #contentcreator #perfectionism
Want a FREE list of 250 brands that actually pay travel creators? 👉🏻 Comment ‘PAY ME’ & I’ll send it over! 💸

Inside, you’ll find tourism boards, hotels, airlines, tech brands, travel gear companies & more… All with a proven track record of paying creators 👏🏼

Oh, and I’ve even included a section for UGC-friendly brands… Which means you can start pitching, even if you don’t have a big following 🙈 

Just comment ‘PAY ME’ and I’ll DM you the access link 🔗
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7mo ago
nicolaeasterby
Want a FREE list of 250 brands that actually pay travel creators? 👉🏻 Comment ‘PAY ME’ & I’ll send it over! 💸 Inside, you’ll find tourism boards, hotels, airlines, tech brands, travel gear companies & more… All with a proven track record of paying creators 👏🏼 Oh, and I’ve even included a section for UGC-friendly brands… Which means you can start pitching, even if you don’t have a big following 🙈 Just comment ‘PAY ME’ and I’ll DM you the access link 🔗
Turns out us perfectionist have the 80/20 rule completely twisted 😅
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1mo ago
nicolaeasterby
Turns out us perfectionist have the 80/20 rule completely twisted 😅
4 REASONS NOBODY’S OPENING YOUR PITCH EMAILS👇

—

But first… Not sure which brands to pitch to?

Comment ‘PAY ME’ I’ll send you a list of 250 brands actually PAYING creators! 💰

—

Most creators put all their energy into writing the perfect email… 

And forget that none of it matters if it never gets opened. 👀 

—

Here’s what’s killing your open rates:

❌ Attachments in your first email — sends you straight to spam

❌ An unprofessional email address — instant credibility killer

❌ No follow-ups — most replies come from these, not the original email

❌ Going in cold — warm up the relationship BEFORE you hit send

—

Fix these 4 things and I GUARANTEE you’ll start seeing more replies in your inbox! 📥
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6mo ago
nicolaeasterby
4 REASONS NOBODY’S OPENING YOUR PITCH EMAILS👇 — But first… Not sure which brands to pitch to? Comment ‘PAY ME’ I’ll send you a list of 250 brands actually PAYING creators! 💰 — Most creators put all their energy into writing the perfect email… And forget that none of it matters if it never gets opened. 👀 — Here’s what’s killing your open rates: ❌ Attachments in your first email — sends you straight to spam ❌ An unprofessional email address — instant credibility killer ❌ No follow-ups — most replies come from these, not the original email ❌ Going in cold — warm up the relationship BEFORE you hit send — Fix these 4 things and I GUARANTEE you’ll start seeing more replies in your inbox! 📥
brb going to do some deadlifts 🙈🏋️‍♀️🧠
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1mo ago
nicolaeasterby
brb going to do some deadlifts 🙈🏋️‍♀️🧠
It’s actually silly how simple it is 🙈

By the way, if we haven’t met yet… 

Hiii, I’m Nicola, aka the travel & food creator behind @polkadotpassport! 💃🏼 

After spending the past 12 years living my dream of getting paid to travel the world & create content… 

I now get the joy of teaching aspiring creators how to do the same 🥹

So if you want to learn both the strategy and the mindset you need to be successful as a creator… 

You are in the right place ☺️💛
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5mo ago
nicolaeasterby
It’s actually silly how simple it is 🙈 By the way, if we haven’t met yet… Hiii, I’m Nicola, aka the travel & food creator behind @polkadotpassport! 💃🏼 After spending the past 12 years living my dream of getting paid to travel the world & create content… I now get the joy of teaching aspiring creators how to do the same 🥹 So if you want to learn both the strategy and the mindset you need to be successful as a creator… You are in the right place ☺️💛
Raise your hand if you’ve got 47 brilliant ideas in your notes app and have executed exactly 0 of them 🙋‍♀️

Here’s the thing nobody tells you about being an ambitious woman with ADHD...

It’s not that you’re too lazy to turn your ideas into reality.

It’s that you’re terrified of failure.

And your brain is wired to believe that unless you do things perfectly, you’re setting yourself up for exactly that.

So to “keep you safe,” it makes taking messy action feel impossible. 🙃

I don’t know about you, but personally? I’m done playing it “safe.”

I’m determined to learn to work WITH my overthinking ADHD brain instead of fighting against it.

If you want to do the same, welcome 🫶🏻
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3mo ago
nicolaeasterby
Raise your hand if you’ve got 47 brilliant ideas in your notes app and have executed exactly 0 of them 🙋‍♀️ Here’s the thing nobody tells you about being an ambitious woman with ADHD... It’s not that you’re too lazy to turn your ideas into reality. It’s that you’re terrified of failure. And your brain is wired to believe that unless you do things perfectly, you’re setting yourself up for exactly that. So to “keep you safe,” it makes taking messy action feel impossible. 🙃 I don’t know about you, but personally? I’m done playing it “safe.” I’m determined to learn to work WITH my overthinking ADHD brain instead of fighting against it. If you want to do the same, welcome 🫶🏻

Nicola Easterby | Content Creator Coach (@nicolaeasterby) Instagram Stats & Analytics

Nicola Easterby | Content Creator Coach (@nicolaeasterby) has 13.1K Instagram followers with a 2.84% engagement rate over the past 12 months. Across 54.0 posts, Nicola Easterby | Content Creator Coach received 1.42K total likes and 228K impressions, averaging 26.2 likes per post. This page tracks Nicola Easterby | Content Creator Coach's performance metrics, top content, and engagement trends — updated daily.

Nicola Easterby | Content Creator Coach (@nicolaeasterby) Instagram Analytics FAQ

How many Instagram followers does Nicola Easterby | Content Creator Coach have?+
Nicola Easterby | Content Creator Coach (@nicolaeasterby) has 13.1K Instagram followers as of September 2026.
What is Nicola Easterby | Content Creator Coach's Instagram engagement rate?+
Nicola Easterby | Content Creator Coach's Instagram engagement rate is 2.84% over the last 12 months, based on 54.0 posts.
How many likes does Nicola Easterby | Content Creator Coach get on Instagram?+
Nicola Easterby | Content Creator Coach received 1.42K total likes across 54.0 posts in the last 12 months, averaging 26.2 likes per post.
How many Instagram impressions does Nicola Easterby | Content Creator Coach get?+
Nicola Easterby | Content Creator Coach's Instagram content generated 228K total impressions over the last 12 months.